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Zambia Tourism Master Plan
Zambia is in need of a revised national tourism plan to direct the government and private sector in promoting and developing tourism. The country has been blessed with spectacular natural and cultural resources and the Zambian people are extremely hospitable and peaceful. Yet, tourism has not achieved its full potential. The national tourism master plan sets the direction and vision for tourism development over the next 20 years and proposes specific strategies to deal with challenges and opportunities facing the sector.
A team of 3 international consultants, led by Mike Fabricius travelled throughout Zambia to assess potential tourism development areas and studied available policy documents, statistics and tourism related plans to identify key success factors throughout the destination value chain for developing a robust and fast-growing tourism sector. Based on the findings of the situation analysis and in consultation with public, private and community stakeholders, a future growth direction was plotted including a vision for future tourism advancement, quantified growth targets in terms of arrivals, revenues and jobs, identification of target market segments and product development opportunities to suit these and a spatial guide plan that identifies and prioritises Tourism Development Areas and circuits linking these. Four core goals were formulated upon which a range of strategies and actions were based, culminating in a detailed national implementation plan and specific destination action plans.
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Client: Ministry of Tourism and Arts/European Union
Destination: Zambia
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Zambia - 2018 - Culture and Tourism
Zambia Tourism Master Plan: 2018-2038
Ministry of Tourism and Arts, Zambia
The overall goal of this plan is for the development of the Zambian Tourism sector. The plan focuses on 5 main growth drivers: clear direction; improve tourist access; affordable tourism supply; improve tourism management; improve access to tourist destinations.
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Process flow, zambia tourism master plan: 2018-2038 current version.
January 2022
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Zambia launches blueprint for tourism development
Zambia on Monday launched a plan aiming at unlocking the tourism sector in the southern African nation.
The launch of the Zambia Tourism Master plan was aimed at facilitating systematic exploitation of the country’s vast tourism for the sector to contribute to the growth of the economy. The plan runs from 2018 to 2038.
President Edgar Lungu said during the launch that despite the potential, the sector has not performed to expectations because it was being run in a fragmented manner.
He noted that tourism was among the greatest sectors with potential to contribute to the economic development of the country but requires a well-planned and financed plan.
Lungu said in a speech read on his behalf by Vice-President Inonge Wina that tourism requires a comprehensive strategic framework at national level to enhance development.
The plan, he said, has taken stock of all tourism assets across the country and put them into groups in order to guide the implementation of projects.
According to him, tourism cuts across all ministries, and that its success depends on the coordination and cooperation of all players.
Lungu also unveiled a Presidential Tourism Council comprising of ministers which will ensure effective coordination of tourism activities.
It will also be an umbrella body and platform for all relevant ministries to identify and discuss key aspects of the tourism strategy.
The council also creates a platform where policy-makers and technocrats will discuss strategic issues in tourism.
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