bc tourism challenge

• Tourism Challenge

Tourism Challenge: Discover Surrey

Welcome to Surrey! There is so much to see, eat, and do while you’re here.

From April 20 to May 31, we invite you to stroll the streets of Cloverdale and partake in our Tourism Challenge Scavenger Hunt.

To receive your stamps, you will need to uncover the secret phrase by solving eight riddles , each one leading you to a new location throughout the area. At every new location, you will find a portion of the secret phrase either taped to the storefront window or, in the case of a few murals and storyboard podiums, written directly on the wall and signs.

Solve all eight riddles listed below, discover the full phrase and then make your way to the Museum of Surrey to earn your stamps.

Cloverdale is full of wonders, both past and present. As you make your way through the scavenger hunt, don’t forget to take some time to experience all that the neighbourhood has to offer.  Please note that while the businesses of Cloverdale are excited to have you, we kindly ask you respect the employees and other patrons in the area. 

Your journey begins at Hawthorne Square (176th street and 57th avenue) .

First Riddle

Standing in Hawthorn Square, look for a welcoming sign. The five-word title is what you need to find. 

Hint: Having trouble finding it? Look for the little storyboard in the square explaining how Cloverdale welcomes people.

Second Riddle

Next, walk south down the street and take a glance. You’ll find what you’re looking for at the store with many plants.

Third riddle

Onto the next, you must be pretty smart. You’ll find your next clue right at the heart.

Fourth Riddle

Keep walking, don’t be afraid to take a chance. You’ll have your next clue in a beautiful life in France.

Fifth Riddle

Take a stroll across the street, don’t stop or stall, you’re looking for a singular word painted largely on a wall.

Hint: Having trouble finding it? Check behind the CUPE 402 building.

Sixth Riddle

Go back and cross the road, it isn’t a maze. You’re looking for a yellow mural and the eighth word in that phrase.

Seventh Riddle

You’re almost done with this whole thing, it’s coming into alignment. You’ll get your next clue by looking for the consignment.

Eighth Riddle

Walk south toward the Train Conductor statue and between two benches you’ll find a sign. Grab the first word of the title in green and you’ll be just fine.

Hint: Having trouble finding it? Look for the storyboard on the corner of 56A and 176th st. explaining Cloverdale’s transportation history.

You did it!

You’ve got the secret phrase,  congratulations you’re a champ! Now take it to the Museum of Surrey to get your stamp!

Hint: Looking for a shortcut to the museum? Cross through Robinson Square to get there quicker.

Land Acknowledgement

We acknowledge with gratitude that this work takes place on the traditional lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.

Downtown Vancouver Business Improvement Association (DVBIA)

1380-1100 Melville Street Vancouver, BC V6E 4A6

General Inquiries

[email protected] 604 685 7811

TOURISM CHALLENGE 2024

The annual Tourism Challenge is back!

We’re thrilled to participate in this year’s Tourism Challenge and welcome tourism professionals to Downtown Van.

The Tourism Challenge will run from April 20 – May 31, 2024 with more details on the Tourism Challenge website .

To earn two stamps, visit downtown and find the answers to the following three questions:

QUESTION 1:

The “good morning, vancouver” mural by chairman ting along the granville and w georgia intersection is a celebration of our vibrant city and everything it has to offer. how many downtown van logos can you find on this masterpiece.

Hint: This mural is in (2) parts.  

QUESTION 2:

Granville street is vancouver’s original entertainment district hosting bc entertainment hall of fame’s star walk. whose star can be found between carol henriquez and raffi.

Hint: This star loves to “Chit Chat ”.  

QUESTION 3:

(3) tree-like sculptures can be found at the thurlow and w cordova intersection, paying homage to vancouver’s natural offerings; the mountains, trees and water. what is the name of the sculpture and the artist.

Once you’ve completed all three questions, make your way to CF Pacific Centre and visit the Guest Services desk located at 701 W Georgia Street (M1 level, next to LUSH) to collect your stamps.

Happy hunting! Don’t forget to tag us in any photos you share on social media @ downtownvan with the hashtag #downtownvan!

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Burnaby Heights Scavenger Hunt – Tourism Challenge 2024

Tourism Challenge is back! Tourism Challenge is an annual opportunity for tourism industry professionals and volunteers to familiarize themselves with the outstanding attractions and neighbourhoods in the region. As an authentic urban village with a rich history, the Heights is excited to join Tourism Challenge 2024 as one of the participating neighbourhoods.

The Heights is an extraordinary shopping hub and a culinary haven where local culture and art co-exist. With a diverse range of about 360 shops and services, the Heights has something for everyone. Come and explore our vibrant community!

Burnaby Heights Scavenger Hunt

To explore the Heights, we have created a fun crossword scavenger hunt on Hastings Street, between Boundary Road and Gamma Avenue. Whether you are a local or a visitor, our scavenger hunt will help you discover unique and interesting spots in the Heights. (Please note that the scavenger hunt is available only from April 20 to May 31, 2024.)

Your goal is to find answers to four out of seven questions in order to receive two stamps. 

Click the picture on the left to access a printable PDF of the scavenger hunt, which you can take with you while exploring the Heights. You may also need a pen or pencil to write answers.

Once you have completed the scavenger hunt, please visit one of our stamping locations starting April 20:

• Peaked Pies | 4114 Hastings Street |    Sun – Wed: 8 a.m. – 8 p.m. Thurs – Sat: 8 a.m. – 9 p.m.
• Posh Pantry | 4548 Hastings Street |  Mon-Sat: 10 a.m. – 5 p.m. Sun: 11 a.m. – 3 p.m.

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Tourism Challenge 2024

Vancouver’s North Shore is renowned for its stunning natural beauty and diverse neighborhoods, each offering its own unique charm and atmosphere. From the rugged wilderness to cultural experiences, dining, and shopping, there’s something for everyone to enjoy.

NEIGHBOURHOOD SCAVENGER HUNT

COMPLETE 3/4 or all 4 QR CODE SCANS TO PUT TOGETHER “CODE PHRASE”

• MONOVA , The Shipyards District
• Copperpenny Distilling Co. , Shipyard Brewery District
• Cantina Norte , Edgemont Village
• North Shore Bike Park , Capilano Mall*Entrance through parkade

Unlock Special Offers when scanning the QR Codes! 🎉

Present Your “Tourism Challenge Passport” at Each Business During Your Visit! Please check operating hours to have the best experience.

To collect your stamp, please visit: 

*Silk Purse Arts Centre 1570 Argyle Avenue, West Vancouver

*SILK PURSE HOURS WED TO FRI NOON TO 5PM, SAT & SUN NOON TO 4PM

#explorenorthshore

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Tourism Challenge 2024

The 2024 annual tourism challenge brings tourism professionals and volunteers together from april 20 to may 31, 2024..

This event is proudly supported by the Vancouver Attractions Group, Destination Vancouver and the Vancouver Hotel Association. The Vancouver Chinatown BIA is participating in the Tourism Challenge as part of the Discover Your Neighbourhood program for this year, and is proud and excited to welcome everyone to our amazing neighbourhood.

Find and say the word to any of the two of five chosen Chinatown merchants to collect ONE stamp at each location

‍ We have five stamp locations to choose from:

Jade Dynasty – 137 East Pender Street , 9:00am to 6:00pm

Private & Co. – 83 East Pender Street , 12:00pm to 6:00pm

Ten Ren Tea & Ginseng – 500 Main Street , 10:00am to 5:30pm

The Boss Bakery & Restaurant – 532 Main Street , 7:00am to 6:00pm

Fiorino Italian Street Food – 212 East Georgia Street , 11:30am to 10:30pm

More info of the Tourism Challenge at https://www.tourismchallenge.ca/

Photo Contest

Enter for your chance to win a $200 Prize Package!

Snap a photo of the scavenger hunt location and share it with us through Instagram or Facebook with the hashtag #DiscoverYourHood #exploreBC #VisitChinatown #VisitVancouver #ChinatownYVR and TAG @VisitChinatown

Entries will be accepted from April 20th to May 31st, 2024. Winners will be chosen on June 7th. The prize claimed within 7 days of notification.

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Vancouver Tourism Challenge

Inspiring views, rich cultural activities, world-class museums and gardens, and unique architecture—UBC has everything you need for a rewarding day.

Collect up to six stamps at UBC by completing the following challenges.

UBC Neighbourhood Challenge

Museum of anthropology (moa) challenge, ubc botanical garden challenge.

• Nitobe Memorial Garden OR Greenhart TreeWalk Challenge

Beaty Biodiversity Museum Challenge

Number of stamps: 2.

Answer all the questions below by visiting different points of interest on the UBC Vancouver campus.

• Read the plaques at the base of the Musqueam post. What is the name of the artist who carved the post?
• Martha Piper Plaza (at the intersection of Main Mall and University Boulevard) is named in honour of a former UBC president. Over which years was Martha Piper president of UBC?
• Visit the Great Trek Cairn on Main Mall. What was the date of the Great Trek?
• What are the names of the two libraries on either side of Koerner plaza?

Campus map:

Download a campus map to help you complete the neighbourhood challenge.

Where to collect stamps:

UBC Welcome Centre Robert H. Lee Alumni Centre 6163 University Blvd, Vancouver, BC Hours: Monday – Friday: 8 am – 6 pm Saturday – Sunday: 10 am – 5 pm

Number of stamps: 1

Challenge :.

Museum of Anthropology (MOA) Challenge (one stamp) MOA is temporarily closed for Great Hall seismic upgrades until Summer 2024. Find the answer to the MOA challenge online; you do NOT need to visit MOA to complete this challenge and you cannot collect stamps there. You can collect one stamp for MOA’s online challenge ONLY at the UBC Welcome Centre.

• When did MOA temporarily close to complete its Great Hall seismic upgrades, and when does it expect to reopen again to the public? Provide the months and years. Tip: Find the answer on this page of MOA’s website .

Visit the UBC Botanical Garden and ask the front desk for the challenge.

UBC Botanical Garden and Greenheart TreeWalk 6804 SW Marine Drive, Vancouver, BC Hours: Tuesday – Sunday: 10 am – 4:30 pm *Stamps available 11 am – 3 pm **CLOSED May 11, 2024 – Receive 2 stamps if you visit Nitobe Garden on this day**

Nitobe Memorial Garden OR Greenhart TreeWalk Challenge (located in UBC Botanical Garden)

Number of stamps: 1 (note that you may collect only one stamp for this challenge–from either nitobe or the treewalk, but not both.), nitobe memorial garden challenge:.

Visit the Nitobe Memorial Garden and answer the following question.

• What association does the plaque outside Nitobe’s gates honour?

For the Nitobe challenge, please collect your stamp at the UBC Welcome Centre after visiting the garden, not at Nitobe itself.

Greenhart TreeWalk Challenge:

Visit the Greenhart TreeWalk and ask staff at the attraction entrance for the challenge.

• Tip: The Greenhart TreeWalk is located within the UBC Botanical Garden, so you can visit the TreeWalk while you’re at the Botanical Garden.

UBC Botanical Garden or Greenheart TreeWalk 6804 SW Marine Drive, Vancouver, BC Hours: Tuesday – Sunday: 10 am – 4:30 pm *Greenheart TreeWalk closes at 4 pm *Stamps available 11 am – 3 pm **CLOSED May 11, 2024 – Receive 2 stamps if you visit Nitobe Garden on this day**

Take a photo of a cool specimen you saw in the Beaty Biodiversity Museum and show it to the staff, or tell them about what you saw, to get your stamp.

Beaty Biodiversity Museum — Under the Whale or at the Admissions desk 2212 Main Mall, Vancouver, BC Hours: Tuesday – Sunday: 10 am – 5 pm *Arrive by 4 pm to receive a stamp

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Sustainable & Regenerative Tourism

Un sustainable development goals, climate action 101, energy management, water management, waste management & circular economy, responsible purchasing for tourism, sustainable storytelling & business case, alternative transportation, empowering sustainable bc businesses.

Welcome to the BC Tourism Sustainability Network, a dynamic industry support program powered by the BC Tourism Climate Resiliency Initiative. This business sustainability program is dedicated to assisting tourism operators in seamlessly integrating sustainability into their operations, fostering a positive impact on the environment, our communities, and our shared prosperity.

The BCTSN offers meaningful, one-on-one support and resources for all tourism operators, regardless of prior sustainability experience. We help businesses define a clear roadmap to integrating sustainability in their operations, strategy, and storytelling.

Each participating business is matched with a seasoned program advisor, who conducts a thorough needs assessment for your organization’s sustainability journey. Subsequently, a tailor-made sustainability roadmap is crafted, delivering comprehensive resource guides and videos to support businesses in their chosen focus areas, and access to other complimentary BCTSN services, such as sustainability workshops, personalized audits and assessments, recommendations for certification programs, and information on available funding opportunities.

Join the BC Tourism Sustainability Network today, and let us support you on the journey towards a more sustainable future.

Taking action toward creating more sustainable and regenerative tourism options is crucial for addressing some of the most pressing environmental, social and economic challenges of our time.

The 17 UN Sustainable Development Goals (SDGs) provide a useful framework for incorporating sustainable tourism efforts. However, committing to one or two goals is enough to drive change!

By implementing effective strategies to reduce and mitigate the carbon footprint of tourism and promote sustainable practices in the industry, we can encourage people to think about the planet when making travel decisions.

Energy management is an essential component of sustainable tourism. It can minimize tourism’s environmental impacts, reduce operating costs, and enhance visitor experiences. However, there is no one size fits all approach.

Sustainable water management practices safeguard our planet’s vital water resources and ensure that tourism does not threaten freshwater ecosystem health or community access to potable water. Conscientious water usage provides numerous benefits to the tourism industry.

Proper waste management reduces the impacts of waste on human health, the environment and the economy. The tourism industry can have a significant impact on waste generation. In fact, visitors often consume more resources than locals, producing up to twice as much waste as local residents in some areas.

Responsible sourcing of products and services minimizes environmental and social impacts and keeps money circulating in the local communities. By adopting responsible purchasing practices, tourism businesses can reduce their environmental footprint and support local communities.

Food Waste poses a significant challenge in the tourism sector and requires a collaborative effort from all parties involved. The key principles of “Reduce, Repurpose, and Recover” lay the foundation for effective food management programs.

Sustainable storytelling isn’t just about captivating; it’s about connecting, inspiring, and honouring the diverse voices and values within communities.

Transportation in tourism carries a hefty carbon footprint. Reduce emissions through embracing alternatives, evaluating existing programs, setting goals, and collaborating locally.

Acknowledgements

Building a sustainable tourism industry together.

The BC Tourism Sustainability Network (BCTSN) is a collaborative tourism support program powered by the BC Tourism Climate Resiliency Initiative and its partner organizations, including Destination BC, the six Regional Destination Management Organizations (RDMOs), Indigenous Tourism BC, and the BC Ministry of Tourism, Arts, Culture & Sports.

The BCTSN is designed and delivered by the tourism industry for the tourism industry, combining the sector’s specialized understanding of its own needs and nuances with the expertise of sustainability experts. The BCTSN was created in 2022 by the BC Regional Tourism Secretariat (BCRTS) in partnership with regional tourism associations 4VI, Cariboo Chilcotin Coast, Kootenay Rockies, Northern British Columbia, Thompson Okanagan, and Vancouver, Coast & Mountains.

Ready to make a positive impact on the environment and your business?

Join the free BC Tourism Sustainability Network and receive customized support and resources for your sustainability journey. Take the first step towards a more sustainable future today.

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Home - Stakeholder Resources - Tourism Challenge

With the 2023 peak visitor season around the corner, Vancouver Island North Tourism is proud to introduce a new program designed to educate frontline staff and volunteers to create unforgettable experiences for visitors to the region. Staff that are passionate and knowledgeable about the region can make lasting impressions on visitors and create a superior visitor experience to those visiting our beautiful region.

VINT is proud to introduce the 2023 VINT Regional Tourism Challenge which will launch in late June and run until August 15, inviting anyone working a frontline role or volunteers to go explore our communities, tourism stakeholders and region to collect stickers and get entered to win weekly prizes, plus a chance to win the grand prize!

All front line staff and volunteers are invited to participate in the Challenge.

Participants are required to collect stickers and earn entries by exploring the VINT region, visiting participating stakeholders and identified locations.

By visiting participating stakeholders, communities and landmarks and fulfilling the identified requirements for earning a sticker, participants are entered to win a grand prize and weekly draws.

For more information about this program, please contact Natalie Stewart at [email protected] or call 250-209-2454

• Port McNeill Visitor Centre  
• Kwa’lilas Hotel
• Cafe Guido & Co
• Village of Port Alice
• Sointula Resource Centre
• U’mista Cultural Centre
• Port Hardy Information Centre & Chamber of Commerce
• Foggy Mountain Coffee Co.
• Telegraph Cove Resort

Visit any of the listed locations to enter into weekly prize draws. Simply take an image and post on social media using #VINTChallenge2023 and tagging @vancouverislandnorth on Facebook or Instagram.

• Walk-Out Island
• Lions Park/Port Alice Marina
• Welcome to Port Alice Sign
• Eternal Fountain
• Port Hardy sign (by the big windmill blade)
•  Carrot Park
•  Storey’s Beach
• Port Hardy Plane Crash Hike
• Tex Lion Trail

Port McNeill 

• BC Ferry Terminal 
• Port McNeill Photo Frame (By Lata’s food truck) 
• Port McNeill downtown mural
• Beaver Lake Forest Trail
• Port McNeill – water front by the clock
• Bere Point Regional Park
• Sointula Museum
• Take a picture by a funky Sointula fence
• Ecological Park boardwalk
• World’s tallest totem pole
• Alert Bay Library-Museum
• St. Olaf’s Church
• Government Dock
• Old School House

Telegraph Cove 

• Old Truck on the boardwalk
• Whale Interpretive Centre
• Alder Bay (Seahorse at the Roxy)

Other regional highlights:

• San Josef Bay – – Holberg/Port Hardy
• Boardwalk – Winter Harbour
• Scarlet Ibis – Holberg
• Joey’s Museum – Coal Harbour
• Devil’s Bath – Port Alice (on the Port Alice Loop)
• Side Bay – Port Alice
• Marble River Provincial Park (Emerald pools or Bear Falls) – Port Alice
• Hoomack Rest Stop – Woss
• Showcase your business and location to frontline staff in the region- you get to decide what participants need to complete in order to earn a stamp. This could include a simple visit to your location, or visiting your business, gift shop, tour and answering a question, to purchasing an item from you. We are happy to work with you on determining what might work best for you. 
• Magnify awareness of your business and it’s offerings
• Enhance engagement and followers on social media
• Benefit from increased staff knowledge to serve your guests better and provide increased level of customer service
• Offer a unique training opportunity for your frontline staff
• Spend time exploring Vancouver Island North and (re)learn new things about your own region
• Get entered to win weekly prize draws and grand prize package
• Learn about businesses and tourism operators in the region and experience what they offer.
• Increase your knowledge of the region and your ability to provide tourism suggestions and customer service to your guests.
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Steveston Neighborhood Challenge

Build back tourism neighbourhood challenge.

**Please note that this is not the current instructions for the 2023 Tourism Challenge. Please visit here for the Steveston Neighbourhood Challenge!

DISCOVER THE BEST OF STEVESTON VILLAGE

Explore Steveston’s Merchants

Shop, Dine and Explore Your Way Through Steveston 

How it works!

 A Vancouver tourism industry tradition, the TOURISM CHALLENGE is our annual opportunity to re-educate ourselves and enjoy the outstanding attractions and world class hotels that our region has to offer, so that we are ready to welcome our guests and SHARE our passion and knowledge.

HOW TO PARTICIPATE - available to staff and volunteers at participating tourism industry partners - check with your Manager to see if your company is playing.

FILL in the blanks of your PASSPORT!! Before you arrive INCLUDE YOUR NAME AND COMPANY NAME. SIGN IT!

Present your PASSPORT and PHOTO ID to the ticket centre, server or host to receive FREE ADMISSION or a SPECIAL TOURISM CHALLENGE RATE FOR TWO at participating attractions and activity partners, FANTASTIC DEALS at our hotel partner restaurants or great room rates.

Proof of employment WILL be requested before receiving a benefit.

PARTICIPATE DON’T expect to receive a stamp from an attraction if you are not willing to spend the time and meet their criteria for your stamp.

RESPECT your colleagues, treat the front-line staff as you would like to be treated, or as your company expects you to treat your guests.

Participants who don’t respect these guidelines WILL NOT be allowed to receive a Privilege Pass.

TALK TO YOUR MANAGER for more details on HOW TO COLLECT YOUR 2022 - 2023 PRIVILEGE PASS.

Note: All costs and expenses not specifically paid for as part of the prizes including without limitation - meals, gratuities, insurance, personal expenses, taxes and any transportation are the responsibility of the winners. There is no cash value to these prizes and they must be accepted as awarded, no substitutions or alterations will be made. None of The Vancouver Attractions Group, the Hotel Association of Vancouver, Destination Vancouver, Destination BC, prize contributors or their respective agents or representatives shall be responsible in any way for the use of or bear any liability whatsoever in any way attributable to a prize awarded in this contest. Each party that is eligible to win the prize must sign a declaration confirming understanding, compliance with, and acceptance of the contest rules, the prize, and a release of all liability satisfactory to Hotel Associaiton of Vancouver and the Vancouver Attractions Group. If any individual under the age of nineteen (19) years wins the grand prize or is the guest of the prize winner, the parents, legal guardian or other authorized legal representative of such person must also sign a consent and release of liability satisfactory to the Vancouver Attractions Group and the Hotel Associaiton of Vancouver.  Decisions of the judging panel are final with respect to all aspects of this.

• How It Works
• Attractions
• Neighbourhoods
• Privilege Pass Offers

• Stakeholders
• Destination Development Strategies
• Destination Development Projects
• Indigenous Tourism
• Sustainability-old
• Access & Inclusion
• Safe Travels Stamp
• Research (Old)
• Emergency Preparedness
• Tourism Resiliency Program
• Value of Tourism
• Content Marketing
• Travel Media
• Travel Trade
• Community Marketing

2024 Northern BC Tourism Summit

Northern bc tourism summit, october 22 - 24, 2024 ramada plaza, prince george, bc, we are very pleased to announce that the northern bc tourism summit is coming back this fall for the first time since 2019 and registration is now open, what to expect at the 2024 northern bc tourism summit, meet our speakers.

Dr. Rachel Dodds

Balancing Choices – People, Planet, and Profit 

Chris Fields

Chris Fields is an informative, entertaining, and insightful strategic humorist with a serious message: dare to be different and reach highest aspiration or join the burgeoning ranks of the unnoticed. Chris’ 30+ years of award-winning community economic development experience has been dedicated to reconnecting people to the power of community-building. His dry sense of humour and no nonsense, cut-through-clutter style challenges conventions and leaves people with inspiration to “make community-building personal.” 

Learn more about Chris here

Session Description

5 Ways to Achieve the Tourism Exceptional

Each of us wants to rise to the occasion – in our personal lives, professional lives, and as part of a community creating a bright future. But the big question – the stumbling block we often run into – is how? What’s holding us back and how do we plan for an ambitious future amidst a world of exponential change and the inherent challenges of democratic governance? In a presentation that is described as informative, entertaining, and a little bit crazy, five ways to leap the hurdles that stand in the way of exceptional spaces, places, people and tourism are explored. You will be challenged to think differently about what you do and what you can do to elevate tourism, your community, workplace, and your daily life.

Connor galway

Conner is the founder of Junction, an award-winning digital consulting firm based out of Vancouver. Since 2010 they’ve been helping companies to embrace digital as an essential part of their business, working with brands like Destination BC, The Wickaninnish Inn, Fairmont Hotels and Travel Yukon. He was recently named to Business in Vancouver’s 40 under 40 list.

He’s also the author of The Brief, a weekly digital strategy newsletter that recently won the Marketing News Canada Best Newsletter award and this year’s CSuite Award. Conner is a frequent University guest instructor, conference speaker, and most recently, the President of eLearningU - North America’s largest online learning platform for the tourism industry.

AI - Your Business SuperPower 

An interactive session that introduces and educates on a AI as a transformational tool that can enable you to do more of what you love. The session will include specific examples using free tools and inspire attendees to imagine creative applications of the technology in their own businesses. Using live examples, your attendees will learn how to they can lean into AI for their own organizations, as well as important considerations that they need to ensure that they’re using AI responsibly.

Krista Lochhead

Krista Lochhead is a seasoned professional with nearly a decade of experience in hospitality and tourism, notably with Hatch Comms. Her expertise spans luxury hotel operations, wine promotion, and ski resort launches. Known for her proactive work ethic and energetic approach, Krista excels in media relations and crisis communication, leveraging global insights and strong media relationships to guide clients while securing significant earned media coverage. She demonstrates a commitment to advancing skills through certifications and speaking engagements focused on crisis communication and evolving tourism trends.

Tourism Crisis Communications Preparedness: Media Training and Emergency Management Support

Discover strategic media training to navigate crises and enhance response capabilities. Explore the impact of the 2023 forest fires on tourism community leaders and how Hatch and the BCRTS supported the sector and their key takeaways. Learn effective strategies for managing sensationalized media headlines and their influence on tourism. Gain insights into best practices in media training to uphold industry resilience. Acquire tools and proactive strategies for crisis preparedness and effective visitor communication, ensuring sustainable tourism practices amidst a changing climate.

Maya Lange is the VP, Global Marketing for Destination British Columbia. In her role, Maya and her team lead the marketing efforts in 12 domestic and international markets via the Super, Natural British Columbia® brand. A passionate British Columbian raising a young family, she loves road trips, skiing and exploring BC’s hidden wonders.

Coming Soon

Clint Fraser

Clint Fraser has been the CEO of the Northern BC Tourism Association for 10 years. In the CEO role, he leads and supports the team at NBCTA in their work to further enhance the tourism industry across the north. Clint has represented NBCTA on different committees/boards and is currently the Chair of the BC Regional Tourism Secretariat and a member of Destination BC's Provincial Tourism Marketing Committee. In addition, he continues work to market the region to film producers and location managers with the intent of developing a viable film industry in northern BC. Clint served as the marketing director for 11 years before becoming the CEO

Annual NBCTA Update

Hear the latest on trade, media, destination development and stewardship, industry development, marketing, and content generation initiatives from Northern BC Tourism.

Agenda & Schedule

Welcoming reception, accommodations, sponsorship opportunities, the northern bc tourism association works closely with a number of partners that are integral to the success of the regional goals and the implementation of the objectives and recommendations outlined in the northern bc tourism strategy., quick links, northern bc tourism.

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: [email protected]

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Northern BC Tourism Summit Oct 22 to 24, 2024 Prince George, BC

Our summit will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector. Expect engaging discussions, insightful keynote speakers, and interactive workshops that will equip you with valuable knowledge and insights. Connect with like-minded individuals, forge new partnerships, and gain inspiration to take the tourism sector to the next level in the region.