tourism and travel services marketing manager

• 800+ Job Description Templates
• Marketing Team
• Tourism Marketing Manager Job Description

Post this job, set up your hiring flow and get candidates in  30 seconds!

Gordana Sretenovic

I grew a team from two to forty five talented people, in just eighteen months. Systems, processes, and people.

Written by Gordana Sretenovic

Hire the Top 1%

Join hundreds of ambitious companies using skills tests to identify and hire the top 1% of your job applicants.

Table of Contents

Responsibilities, requirements, salary ranges for tourism marketing manager, similar roles to tourism marketing manager, get more tourism marketing manager job description inspiration, hire better, more affordable marketers, tourism marketing manager job description template.

We are looking for a Tourism Marketing Manager to manage tour packages for our clients . As the Tourism Marketing Manager , you will be responsible for making and executing our digital marketing/advertising plans and campaigns with the aim of attracting high-potential tourists.

To be successful in this role, you must have outstanding marketing skills to sell our services to potential customers. You will report directly to the Marketing and Communication Director.

• Develop and execute innovative marketing programs/plans that attract customers
• Manage the department’s marketing budget
• Supervise the tourism marketing team members
• Oversee the design of marketing materials for our platforms (website and social media accounts)
• Develop and maintain good relationships with customers via social media platforms 
• Collect industry data and use the insights to update our marketing strategies
• Make daily schedule plans and allocate duties to team members
• Familiar with the Tourism industry with at least 2 years experience in Marketing, Tourism or Public Relations work
• Proven experience managing social media accounts and websites
• Proficiency with digital data analysis tools, preferably Google Analytics
• Working knowledge of customer relationship management software (CRM), for instance HubSpot and SalesForce
• Ability to design and compose marketing materials/publications
• Bachelor’s degree in Marketing, Public Relations, Mass Communication, or a closely related field

The salary range for a Tourism Marketing Manager depends on various factors, such as the candidate’s experience, education, geographic location, and the company size .

According to Glassdoor the salary ranges for Tourism Marketing Manager are as follows:

When writing a job description , you should be as specific as possible in naming the duties the individual will undertake in your organization and listing the necessary requirements . You should evaluate the needs of your company by consulting the tourism marketing team and customizing our job description accordingly. 

Looking to hire more marketing managers? Check out our job description templates for other marketing manager roles and utilize the one that best matches what your company needs:

• Digital Product Manager
• Senior Marketing Manager
• Digital Media Manager
• Digital Operations Manager
• Integrated Marketing Manager 
• Marketing Automation Manager
• International Marketing Manager
• E-commerce Marketing Manager
• Creative Account Manager
• Direct Marketing Manager
• Channel Marketing Manager
• Interactive Marketing Manager
• Marketing and Finance Manager
• B2B Marketing Manager
• Brand Partnerships Manager
• Demand Generation Manager
• Influencer Marketing Manager

The best way to get inspiration for writing an effective job description is checking out how other companies advertise for the position . Check out the job description examples for a Tourism Marketing Manager as posted on these pages of popular job boards:

• Ziprecruiter

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.

• Signup for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
• Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your Workello job ad.
• Watch all of your candidates, from all of your hiring channels stream into your Workello dashboard.
• Reject, test, invite to interview, or send writing candidates offers in one-click.
• Workello’s automated testing helps filter out bad candidates with good portfolios.
• Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
• Every candidate has a live status page that tells them where they are in your hiring process and what to expect next – reducing transactional questions.

Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.

Get More Playbooks

Want to crush SEO without building backlinks or technical BS? Keep reading.

Fat Graph Content Ops Community : Join6,000++ systems focused content marketers and SEOs, and catch weekly AMAs with marketers from brands like Shopify, Intercom, Quora, Coinbase and more.

DoNotPay Case Study : 0 to 1,500,000 Organics Per Month and a $210,000,000 valuation.

How a 45 Person Content Agency Hires Writers : We spent 1,000+ hours automating our hiring funnel so you can copy us in 3 minutes.

How to publish 100+ pages per month: Systems, processes and team to scale to hundreds of pages of good quality content, every single month.

Scaling Content Velocity : Why the #1 lever to get the fastest SEO results is publishing content faster.

Automating Keyword Research : AI perfect keyword research, without any SEO skills.

Hire the Best of the Best

Join hundreds of ambitious companies using skills tests to identify and hire the top 1% of their job applicants. Signup and start accepting new applicants in 3 minutes.

Must-Read Content Ops Playbooks

Case Studies

Most Recent Marketing Team Job Descriptions

Hire the top 1% on auto-pilot.

• Masters Degrees
• Bachelors Degrees
• Associate Degrees
• Career Pathways Bridge Program
• Online Degree Programs: Bachelor’s, Master’s & Associate’s
• Global Offerings
• Faculty Spotlight
• Faculty Directory
• Open Faculty Positions
• Policies and Documents
• Professional Studies
• Continuing Education
• Executive Education for Industry Leaders
• High School Academy
• Areas of study
• Divisions & Departments
• Professional Pathways
• Degree Directory
• General Graduate Application Requirements
• Graduate Application Requirements and Deadlines
• Graduate Financial Aid
• Summer Publishing Institute
• Undergraduate
• General Undergraduate Application Requirements
• Undergraduate Application Requirements and Deadlines
• Undergraduate Financial Aid
• Transfer Students
• Adult Learning
• Your Community
• New Students
• DAUS: Military Veterans
• Global Perspective
• Graduate Events
• Undergraduate Events
• Frequently Asked Questions
• Student Success
• Academic Advising
• Student Life
• Resources and Services
• Student Support Center
• University Life
• Arts, Culture, and Entertainment
• Health and Wellness
• Studying in New York City
• Travel and Transportation
• Policies and Procedures
• NYU SPS Wasserman Center
• Career Success
• Industry Engagement
• Hire NYU Talent
• Faculty Engagement
• STUDENTS & ALUMNI: GET STARTED
• Events Central
• Office of Events
• Meet the Team
• SPS Conference Room and Event Spaces
• Event Request Form
• Event Guidelines
• Conferences
• Hospitality Conference
• Capital Markets in Real Estate
• Women in Real Estate
• REIT Symposium
• NYU Coaching and Technology Summit
• Future Workforce Global Summit
• NYU SPS Events
• Undergraduate Convocation
• Graduate Convocation
• Student Events
• Capstone Fair
• Alumni Advantage
• Alumni Stories
• Current Alumni
• Give to NYU SPS
• Parents Council
• SPS Reunion
• NYU SPS Home
• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

Curriculum and Degree Requirements

You can find the full curriculum details for this program on this page of the University Bulletin. All other content, including this web page is for informational purposes only.

Discover NYU SPS: Graduate Admissions Information Session

Join an online session to learn more about our graduate degree programs, including the MS in Travel and Tourism Management. Our admissions team will give you insights into the NYU SPS experience, share details about the application process, and offer tips for creating a successful application. Current students will also share their personal experiences, providing a firsthand perspective on life as an SPS student.

7:00 PM until 8:00 PM EDT

7:00 PM until 8:00 PM EST

NYU SPS Graduate Open House

Join us in person on our New York City campus to learn more about our academic offerings, admissions, and financial aid. You will have the opportunity to meet representatives from the MS in Travel and Tourism Management program during this event.

9:00 AM until 1:00 PM EDT

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

• Twitter Facebook Pinterest
• Highest Paid
• Popular Online
• Non-Traditional

2023 Tourism and Travel Services Management Degree Guide

Tourism and travel services management degrees remain stable.

In 2020-2021, tourism and travel services management was the 443rd most popular major nationwide with 1,303 degrees awarded. This is approximately the same as the 1,311 graduates the prior year.

This year's Best Tourism and Travel Services Management Schools ranking compares 33 of them to identify the best overall programs in the country. Continue reading to check out one of our many unbiased rankings of tourism and travel services management programs later in this article.

Best Tourism and Travel Services Management Schools by Degree

What are the requirements for a degree in tourism and travel services management.

Tourism and Travel Services Management majors are found most commonly in careers in which talking to others to convey information effectively is important. Required skills include giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times and understanding written sentences and paragraphs in work related documents.

Getting Accepted Into a Tourism and Travel Services Management Program

tourism and travel services management degree applicants generally need have finished high school or their GED. Many schools may also have GPA and SAT/ACT score minimums that must be met. Specific tourism and travel services management careers may require a certain level of degree attainment or additional certifications beyond that.

Tourism and Travel Services Management Degree Types

Tourism and Travel Services Management degree levels vary. You can get anything from a in tourism and travel services management to the highest tourism and travel services management degree, a . The type of tourism and travel services management degree you choose will determine how long it takes to get your diploma.

A bachelor's degree is the most common level of education achieved by those in careers related to tourism and travel services management, with approximately 55.3% of workers getting one. Find out other typical degree levels for tourism and travel services management workers below.

Most workers in tourism and travel services management have at least a bachelor's degree. View the chart below to get an idea of what degree level most of those in tourism and travel services management careers have.

The education level required is different depending on the tourism and travel services management career you are seeking.

Career Opportunities for Tourism and Travel Services Management Majors

Growth projected for tourism and travel services management careers.

Want a job when you graduate with your tourism and travel services management degree? Tourism and Travel Services Management careers are expected to grow 8.0% between 2016 and 2026.

The following options are some of the most in-demand careers related to tourism and travel services management.

How Much Money Do People With a Tourism and Travel Services Management Degree Make?

As you might expect, salaries for tourism and travel services management graduates vary depending on the level of education that was acquired.

Highest Paid Tourism and Travel Services Management Careers

Salaries for tourism and travel services management graduates can vary widely by the occupation you choose as well. The following table shows the top highest paying careers tourism and travel services management grads often go into.

Getting Your Tourism and Travel Services Management Degree

With over 110 different tourism and travel services management degree programs to choose from, finding the best fit for you can be a challenge. Fortunately you have come to the right place. We have analyzed all of these schools to come up with hundreds of unbiased tourism and travel services management school rankings to help you with this.

Top Ranking Lists for Tourism and Travel Services Management

Best schools tourism and travel services management, best value colleges tourism and travel services management, study areas in tourism and travel services management.

Tourism and Travel Services Management is one of 9 different types of Hospitality Management programs to choose from.

Most Popular Majors Related to Tourism and Travel Services Management

View All Tourism and Travel Services Management Related Majors >

National Center for Education Statistics

O*NET Online

Image Credit: By Bblackpsu under License More about our data sources and methodologies .

Popular Reports

Compare your school options.

Tourism and travel services management degree overview

A Tourism and Travel Services Management degree is an academic program that focuses on the management and operational aspects of the tourism and travel industry. It is designed to provide students with a comprehensive understanding of the industry and equip them with the necessary skills to pursue careers in various sectors, such as travel agencies, tour operators, hotels, airlines, and destination management organizations.

Here are some key details about a Tourism and Travel Services Management degree:

• Curriculum: The curriculum of this degree program covers a wide range of subjects related to tourism, travel, and hospitality. Students learn about the principles of tourism management, marketing, customer service, tourism economics, destination planning, event management, sustainable tourism practices, and global tourism trends. The coursework may also include business and management topics, such as finance, accounting, human resources, and strategic planning.
• Practical Training: Many programs include practical training components to provide students with real-world exposure and industry experience. This may involve internships, field trips, or cooperative education opportunities where students work in tourism-related organizations, allowing them to apply their knowledge and gain practical skills.
• Specializations: Some degree programs offer the opportunity to specialize in specific areas of the tourism and travel industry. Specializations could include areas such as hotel management, event planning, tourism marketing, adventure tourism, or airline management. Specializations allow students to delve deeper into their areas of interest and gain specialized knowledge and skills.
• Industry Relevance: A Tourism and Travel Services Management degree is designed to meet the needs and demands of the industry. The curriculum is often developed in consultation with industry professionals and may incorporate case studies, guest lectures, and industry projects to provide students with insights into the current challenges and trends in the field.
• Career Opportunities: Graduates of a Tourism and Travel Services Management degree have a wide range of career opportunities in the tourism and travel industry. They can pursue careers as travel consultants, tour operators, event planners, hotel managers, destination marketing managers, airline operations managers, or work in government tourism departments. The degree equips students with the necessary knowledge and skills to understand the complexities of the industry and make informed decisions in various management roles.
• Professional Development: Many programs emphasize the development of professional skills necessary for success in the industry. These may include communication skills, leadership, teamwork, problem-solving, and critical thinking. Students may also have the opportunity to engage with industry professionals, attend industry conferences, and participate in networking events to expand their professional network and enhance their career prospects.
• Global Perspective: The tourism and travel industry is global in nature, and a Tourism and Travel Services Management degree often incorporates a global perspective. Students gain an understanding of international tourism trends, cross-cultural communication, and the impact of globalization on the industry. This prepares graduates for careers in a globalized industry and opens up opportunities to work in diverse cultural settings.

Types of Degrees In the field of Tourism and Travel Services Management, various types of degrees are offered at different levels of education. Here are some common degrees offered in this field:

• Associate Degree: An Associate Degree in Tourism and Travel Services Management is typically a two-year program offered at community colleges or vocational schools. It provides a foundational understanding of the tourism and travel industry, covering topics such as tourism principles, travel agency operations, customer service, tourism marketing, and basic business management skills. This degree can prepare graduates for entry-level positions in the industry or serve as a stepping stone to further education.
• Bachelor’s Degree: A Bachelor’s Degree in Tourism and Travel Services Management is a four-year undergraduate program offered by universities and colleges. It offers a comprehensive study of the tourism industry, combining business and management courses with specialized tourism-related subjects. The curriculum typically includes courses in tourism marketing, destination management, sustainable tourism, event planning, financial management, and strategic planning. A bachelor’s degree provides a solid foundation for various roles in the tourism and travel industry, including management positions.
• Master’s Degree: A Master’s Degree in Tourism and Travel Services Management is a graduate-level program that allows students to delve deeper into specific areas of the industry and develop advanced skills in tourism management. The curriculum focuses on advanced topics such as tourism policy, strategic destination management, international tourism, leadership in the tourism industry, and research methods. A master’s degree can enhance career prospects and open doors to leadership and managerial positions in the industry.
• Doctoral Degree: A Doctoral Degree (Ph.D.) in Tourism and Travel Services Management is the highest level of academic achievement in the field. It is a research-oriented degree that prepares students for academic and research careers or high-level leadership positions in the industry. Doctoral programs typically involve in-depth research, advanced coursework in tourism theory and methodology, and the completion of a dissertation based on original research.

In addition to these degree programs, there may be variations and specializations offered by different universities or institutions. Some programs may offer specialized degrees such as a Bachelor’s Degree in Hospitality and Tourism Management or a Master’s Degree in Sustainable Tourism Management. These specialized degrees cater to specific areas within the broader field of tourism and travel services management, allowing students to focus on their specific interests or career goals.

Best Schools There are several reputable schools in the United States that offer excellent programs in Tourism and Travel Services Management. Here are some of the top schools known for their strong programs in this field:

• University of Central Florida - Rosen College of Hospitality Management: The Rosen College is one of the leading institutions offering a Bachelor of Science in Hospitality Management with a specialization in Tourism and Travel Services Management. It is well-regarded for its comprehensive curriculum, industry connections, and state-of-the-art facilities.
• New York University - Jonathan M. Tisch Center of Hospitality: The Tisch Center offers a Bachelor of Science in Hotel and Tourism Management. The program provides a solid foundation in tourism and travel management, combining academic coursework with experiential learning opportunities in the vibrant tourism hub of New York City.
• Purdue University - School of Hospitality and Tourism Management: Purdue’s School of Hospitality and Tourism Management offers a Bachelor of Science in Hospitality and Tourism Management with a concentration in Travel and Tourism. The program emphasizes a blend of theory, industry-focused coursework, and experiential learning to prepare students for careers in tourism and travel management.
• George Washington University - School of Business: The School of Business at George Washington University offers a Bachelor of Business Administration (BBA) in Tourism and Hospitality Management. This program provides a comprehensive understanding of the tourism industry, including travel services management, destination development, event planning, and sustainable tourism practices.
• University of South Carolina - School of Hotel, Restaurant, and Tourism Management: The School of Hotel, Restaurant, and Tourism Management at the University of South Carolina offers a Bachelor of Science in Hospitality Management with a concentration in Tourism Management. The program provides students with a solid foundation in business and management principles while focusing on the specific challenges and opportunities within the tourism industry.
• Pennsylvania State University - School of Hospitality Management: The School of Hospitality Management at Penn State offers a Bachelor of Science in Hospitality Management with a concentration in Tourism and Events Management. The program provides a comprehensive education in tourism management, including courses on destination marketing, event planning, and sustainable tourism practices.

See which schools are the most and least expensive.

Tourism And Travel Services Management

• Tuition & Costs
• Satisfaction
• Career Paths

Resume Builder

• Resume Experts
• Search Jobs
• Search for Talent
• Employer Branding
• Outplacement

Travel Marketing Manager Job Description

Travel marketing manager duties & responsibilities.

To write an effective travel marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included travel marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Travel Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Travel Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the travel marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Business/Administration, MBA, Hotel and Restaurant Management, Education, Communications, Management, Information Technology, Travel & Tourism

Skills for Travel Marketing Manager

Desired skills for travel marketing manager include:

Desired experience for travel marketing manager includes:

Travel Marketing Manager Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Manage day to day operations for the Origins brands in Travel Retail Worldwide
• Act as the primary contact/point person for Origins Travel Retail Worldwide
• Manage and drive growth of the Travel Retail (Duty Free) channel in various environments, including Airports, Local Market Retail locations & Airlines
• Monitor category performance versus competition
• Responsible for project management of all TR programming with the Marketing, Global Supply Chain, Creative and Distribution teams to ensure programs are on track to meet launch dates
• Develop & maintain skincare assortment, including Inflight
• Cultivate close collaborative relationships with NY, Brand and Regional teams
• Identification for on counter event opportunities with each region and thereafter to provide clear strategy and implementation and sales/activity tracking mechanism
• Oversee the provision of timely updates for launches, promotional collaterals and inventory to sales team to enable close follow-ups in the field
• Promotional support for execution of on-counter and in-store events/promotions to create brand awareness and strengthen brand exposure
• Experience in Ad/digital agency OR Travel industry is preferable
• Formulate and prepare pricing modules, re-bids and oversee analysis
• The incumbent will bring negotiating and influencing skills to the table during internal and external negotiations
• Feedback on launch programs and TR specific programs
• Inventory Issues
• Discuss marketing material/support needs
• Implement and manage Regional on-line presence for the Travel Retail Space
• Leverage and oversee adaptation of regional digital marketing initiatives for TR AM
• Manage all aspects of the “digital supply chain” from asset creation, transcreation, language updates, micro-site content and delivery for TR digital media
• Oversee management of digital and social media marketing calendar
• Manage the deployment of paid media campaigns/digital innovations to accelerate digital execution within Travel Retail
• Measure and report on success of digital media launches and provide insight to best practices in the Region and create benchmarks
• Partner with local interactive agencies, retailers and affiliates to deploy innovations for digital marketing campaigns
• Guide local adaptation of TR communications and social team to increase TR relevant social media reach
• Email Marketing Strategy – Evolve email strategy based on business priorities, taking into account current digital marketing technologies, competitive environment and travel and payment industry trends
• Understand the brands’ overall marketing calendar and map them to specific digital programs and partner with brand marketing teams to plan and roll-out
• Self starter and highly driven individual
• Ability to identify and go after opportunities
• Fast learner and ability to multi-task
• Versatile and adaptable to changes
• Self motivated and passionate about cosmetics and skincare business
• Dual language (English, Mandarin) proficiency due to business requirements with Chinese Retailers
• Work closely with key stakeholders in TLS partnerships and digital marketing, Card product and marketing teams, , GCO and LOBCO to advance program and partner marketing efforts
• Support the Digital Consumer Marketing Director (DCMD) to implement the Digital Travel Retail Strategy across all brands and retailers within the EMEA Region
• Management and implementation of digital campaigns including experiential in-store events, pre-tailing media buys and social media programmes
• Digital Campaigns regionally
• Own and Manage Product Data Management system
• Oversee the production of Digital assets, including localization and adoption, including liaising with regional and global teams
• Managing agency relationships
• Analyse data across a portfolio of websites, the performance of the websites
• Responsible for leading all aspects of new product launch activity, including but not limited to concept generation, COG development, forecasts, creative/packaging, merchandising, and promotional elements in coordination with cross-functional teams
• Create briefs, proposals and strategies to drive engagement with travelling consumers online and own the relationship with the TR Corporate Digital team
• Proficiency in MS Office namely Word, Excel and PowerPoint
• 6-7 years of experience in Online Marketing and/or ecommerce covering APAC region
• Degree qualified in Information Technology or Marketing
• Proven experience with digital acquisition campaigns in always-on environment and demonstrating results with driving incremental improvements
• Candidate should have experience in trend-based marketing
• Strong computer skills required, especially in Excel (pivot tables, v-look up), Word and PowerPoint
• Maintain skincare assortment, including Inflight
• Monitor category performance versus competition from a sales, and social content point of view
• Be part of the team that brainstorms and makes recommendations on how to adjust the TR EL content strategy
• Responsible for the creation of marketing presentations for sales meetings and retailer presentations
• Partner with the Supply Chain (Demand Planning, Lachen Distribution Center, and Global Supply Chain) to secure inventory to support the business needs from forecast to inventory allocation
• Monitor, analyze and provide insights and recommendations on the Origins business utilizing retail sales, gross shipments and market data
• Develop long term strategies and short term tactics to help drive the business
• Works on a variety of special projects as necessary
• Influence and collaborate with the Regional and TR Brands to leverage digital to deliver integrated consumer experiences
• Work with internal and external stakeholders and partners to develop and create marketing assets and executions
• Self-motivated and meticulous with excellent organizational and communication skills
• Able to work with a diverse group of individuals across different regions and cultures and have the ability to multi task
• TA marketing experience over 10 years in the major TA carrier such as AIU, JI, ACE, HS Gen
• Experienced position and responsibility should be “TA Marketing Dept
• Experienced working places in Tokyo and/or Osaka, furnishing broad relationship with the local Travel agencies
• Broad networking with internet providers, assistance company, airline, airport, transportation regulators
• Collaborate with brand teams to create and execute promotional activities
• Lead QA for brand presence in the digital space ensuring alignment within brand equity parameters
• Manage online content and product management systems
• Manage and support the brand assortment and inventory across digital and social channels
• Work with retailer partners and regional marketing teams to create online campaigns
• Support budget optimization through detailed KPI and ROI tracking and analysis
• Support in the development and management of new online channels
• Support in the execution of omnichannel initiatives within the region
• Ensure digital innovation align with trends and maximize business potential with key Retail partners
• Train and engage TR AM in digital education teams
• Strategic thinking capability in product promotion, agency recruit and cost conservative management
• English and PC literacy
• Good capability in quantitative/qualitative activity management and sense of compliance
• Preferable if some work experience includes Fragrance or Beauty
• Candidate must have Digital and Social experience
• Candidate must demonstrate strong interpersonal skills for a collaborative team environment

Related Job Descriptions

Create a Resume in Minutes with Professional Resume Templates

I am an Employer

I am a candidate.

We need to confirm you are not a robot.

Support ID: 9897320781892464469