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By Bastian Herre, Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

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60+ online travel booking statistics & trends

A look at how the online travel booking industry has fared so far.

• The online travel industry generated revenue worth $667.55 billion in 2023. The travel industry is projected to grow at a compound annual growth rate (CAGR) of 12.99% between 2023 and 2030—when it’s expected to hit $1569.25 billion.
• China has the highest growth potential in the online travel booking industry. This growth can be attributed to the growth of the middle-class income group, an increase in disposable income, and wider access to the Internet.
• Flight demand in 2023 was roughly 95% of what it was before the coronavirus pandemic.
• In the six surveyed countries, 50% of travelers planned to travel more in March and May 2023, compared to the same period the previous year.
• 31% of those who changed their travel plans in 2023 planned to reduce travel or take shorter trips due to increasing cost-of-living prices, while 27% opted for booking closer-to-home trips.

How people book—researching and buying behaviors

• According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online, with 86% of Millennials and 83% of Gen Zers leading the charge.
• 76% of global travelers said they look for travel apps that reduce the friction and stress of travel.
• Last year, the top five online resources used by most travelers were: OTAs (80%), search engines (61%), social media (58%), airline websites (54%), and meta-travel websites (51%).
• Travelers spent over 5 hours consuming online travel content to seek inspiration and plan their trip in the 45 days before finally booking their journey.
• Social media had the greatest influence on leisure travelers’ travel destinations, with 75% of travelers saying social media posts inspired their trips to a specific destination in 2023. 
• Most American travelers (92%) in 2023 said that they wanted to save on travel by focusing on accommodation prices instead of amenities (39%) and driving instead of flying (35%). 
• Reviews from other travelers (29%) 
• Free WiFi (24%)
• Accommodation facilities (23%)
• Room photos (22%)
• In the consideration stage of planning and booking corporate travel , videos, and photos are the two most critical factors that affected global travelers’ decisions in 2022. They also looked at a hotel’s ability to showcase its amenities and guest experience while deciding on a place to stay.
• Three of the most impactful deal breakers for most travelers were bland and unappealing hotel rooms, non-aesthetic food photos, and boring content presentation.
• 17% of people in the United States have bought some form of travel app subscription to help them plan their travels in 2022.
• By June 2023, travel app log-ins were 87% higher than by the end of 2019.

Online booking statistics indicate a renewed outlook of travelers worldwide

• In 2023, a large majority of travelers (72%) said they preferred to book their trips online, compared to only 12% that preferred using a travel agency.
• Of those that book travel online, 53% cited it’s because of the speed at which they can plan their trip (perfect for last-minute trips), 47% said it’s easier to compare prices and 42% said it’s better to find cheaper deals.
• It’s forecasted that 76% of total revenue in the tourism and travel sector will be generated through online sales by 2028.
• Monday was the most popular day for booking travel, and Saturday was the quietest day.
• 63% of travelers believed technology plays a key role in controlling health risks during trips and reduces travel anxiety in a post-pandemic world.
• The percentage of shoppers that abandoned their travel purchase was 85% for desktop users and 91% for those buying on a mobile device.
• In 2023, 48% used their mobile device for destination research, 47% to compare transport and accommodation prices, and 40% to book flights and hotels.
• 97.8% of travel executives stated that AI would have an impact over the next 1-5 years in the industry.
• Over a fifth (22%) of global travelers have used ChatGPT or similar AI chatbots to plan travel.
• Four out of five travelers who booked online visited an OTA "at some point" before booking, "even if travelers booked on another website."

Biggest blockers and frustrations in online travel booking

• 45.1% of travelers said they were concerned about how much data companies hold on them in 2023 and only 23.1% felt in control of their data.
• In a study of 15,000 Tripadvisor reviews, it was found that flight irregularities emerged as the most discussed topic (36%) for travelers, compared to 20% in 2019.
• 43% of Americans didn’t like booking travel, including 23% of GenZ travelers. The experience gap between booking travel and actually traveling is notably high.
• One in three travelers prioritized flexibility over all other factors when making reservations.
• 74% of travel agents surveyed believed buying and selling travel plans could be simplified. 86% of agents were in favor of modernizing the user experience to boost online travel sales.
• One of the biggest factors hampering travel bookings was the lack of transparency. Comparing too many options is challenging and becomes a roadblock.
• A third of families considered the process of searching for the best flights and making online hotel bookings extremely time-consuming—23% of them didn’t enjoy booking trips.
• 43% of business travelers felt frustrated that the search function of travel sites was limited to the budget or the date.
• 60% of surveyed travelers believed travel options were filled with hidden costs and were not upfront enough.
• 45% of travelers preferred booking a trip from start to finish from a single website that presents options for flights, accommodations, car rentals, and extras.
• Millennials booked their travel needs via travel agencies. They’d book their hotel via travel agencies, however, 52% would look at the hotel’s website for more information.
• Users spent, on average, 40% more via desktop than mobile devices when booking online. SaleCycle said that “perhaps users feel more comfortable booking high-ticket holidays on a bigger screen.”

Travel booking is going mobile

• People used mobiles to browse more than purchase since 60% of all online traffic came from mobile, however, desktop accounted for 62.5% of online sales.
• The mobile users’ average online order value has grown by 29% since 2020. 
• The mobile travel booking market is projected to grow at an anticipated value of $612.5 billion by 2031.
• In 2020, the gap between desktop and mobile booking sales was 75% compared to 2022 where the gap was reduced to 40%.
• Almost one-third (32%) of travelers used a website through a mobile device to book travel and 23% used a mobile app directly in 2023.

How is online business travel booking evolving

• 87% of business travelers and corporate travel managers wanted more simplified booking services and processes. 42% of them thought booking a trip was actually more challenging than traveling itself.
• 82% of travel agents reported a need for digital retailing for both leisure and business travel. A better customer experience is a priority for both types of travel.
• Travel booking fell short of the top three easiest buying experiences behind booking a restaurant online, buying clothes online, and browsing and buying electronic/physical goods online.
• For 38% of respondents, the average frequency of business trips was once every 2-3 months. 32% traveled once or twice every month for business purposes.
• Business travelers spent 52 days getting inspired and planning their trip, and 43 days between booking and starting their trip.
• 87% of employees think that in-person meetings and business travel are important to company growth.
• However, despite there being more interest in business travel, companies were worried about their carbon footprint. In fact, four in 10 European companies and a third of American companies said they needed to reduce travel per employee by more than 20% to meet their 2030 sustainability targets.
• In 2024, 63% of companies are investing more in sustainable travel and 80% of business travelers want more sustainable options when booking.
• 88% of corporate travelers want full transparency into what they are buying when buying online.

Role of online travel agents in a post-pandemic world

• 41% of those surveyed preferred booking via online travel agencies (OTAs) while 29% booked via travel agents or operators. Around 20% of them booked via travel agents.
• Demographical data from North America showed that people under 35 years of age were more inclined to use OTAs for booking hotel rooms.
• The average browser abandonment rate for OTAs was approximately 81.54%, indicating how travelers frequently used online travel booking websites to find and compare options.
• In a scenario where prices are identical on hotel websites and OTAs, 70% of respondents said they would book via an OTA.
• Some of the biggest reasons why people preferred OTAs were the security, convenience, loyalty discounts, and credible online reviews that they offered.
• Booking trends indicate that 12% of travelers thought booking websites should provide a much faster and more frictionless experience than booking directly on hotel websites.
• Out of the 141 pages that travelers looked at 45 days before traveling, OTAs were the most viewed (67), followed by airline websites (33).
• OTA’s are used by 80% of travelers before making any purchase.
• 61% of travelers visited an OTA before making a booking on a hotel site.

Modernize the way you book business travel

Travelers take a stand for sustainability.

• 74% of travelers thought people needed to make more sustainable choices to save the planet for future generations.
• 64 % of American travelers said in 2023 that they were looking for accommodation establishments with high sustainability innovation and practices.
• In 2023, 49% of travelers believed more sustainable travel options were too expensive, however, 43% said they were willing to pay extra for travel options with a sustainable certification.
• In 2022, 66% of travelers wanted travel companies to offer more sustainable travel choices. However, in 2023, that number increased to 74%.
• 76% of global travelers wanted to travel more sustainably in 2023.
• More than half (51%) of travelers said there weren’t enough sustainable travel options and 43% could recall seeing at least one product or service on a travel website that had to do with sustainable travel.
• Almost two-thirds of travelers (61%) said they wanted to use more environmentally-friendly modes of transport like trains.
• Almost 80% of travelers said they were willing to spend at least 10% more for eco-tourism and adventure travel in 2023.
• Global travelers were increasingly attentive to how far they traveled and what means they would take to make their journeys. 23% of them chose to minimize their carbon footprint by picking a destination closer to home.

Put sustainability at the core of your business travel policy

Online travel booking is here to stay.

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What are you looking for?

50 online travel booking statistics (latest 2024 figures).

Did you know that online travel booking had a $521 billion market size in 2023 ? And that this is estimated to hit $1 trillion in 2030 ?

As technology becomes a crucial part of our lives, the way that travellers plan and book their trips today have evolved. 

There are now websites and mobile apps to buy flight tickets, reserve cheap hotel rooms , and book travel experiences.

With the constant changes in traveller’s behaviour and consumer trends, it can be important to understand how researching is done for travels.

This includes understanding more deeply about the online travel booking market, the global leaders in this industry, as well as the current trends and how mobile booking compares to websites.

Today we have some interesting statistics about online travel booking for you. 

From the number of online travel companies there are currently to how the Coronavirus pandemic has impacted online booking.

Sources: With each stat, I have included the source for the data. Please go to the end of this post for a complete summary of all the sources and articles used here.

Travellerspoint

Online travel booking popular questions

What percentage of bookings are made online.

By 2019, 57% of all travel bookings were made online. Meanwhile, 68% of all sales in travel & tourism are made online in 2022.

What is the most popular travel booking site?

Booking.com was the most globally visited travel and tourism website in September 2023, when it received 554.5 million visits .

Which are the two largest online travel agencies worldwide?

In September 2023, Booking.com and Tripadvisor received around 554 million and 156 million visits, respectively.

How much is the global online travel sales?

In 2018, global online travel sales made $694 billion, a 10.4% increase compared to the previous year

Online travel booking main findings

• Online sales will generate 76% of revenue in the travel & tourism sector by 2028
• Among the many online travel agencies worldwide, Booking reported the highest revenue in 2021
• Marketplace bookings experienced a dramatic increase from 3.2% in 2017 to 9.1% in 2018, while direct online bookings fell from 79.2% to 66.7%
• 39% of users would download an app over using the mobile website because of the speed, while 30% enjoy the increased functionality of a mobile app
• 4 in 5 hotel customers who have been asked to leave a review do so
• Between 2016 and 2021, the portion of online travel sales via mobile has been steadily increasing compared to desktop or laptop, from only 36% to nearly 50% of all digital travel sales
• Around 50% of users in 2020 claimed that they made more last-minute travel bookings during the pandemic

Online travel booking market

What percentage of travel bookings are made online?

1. According to Statista, online sales will generate 76% of revenue in the travel & tourism sector by 2028.

Online travel booking is continuously taking up the travel booking market, and Statista estimates that by 2028, online sales will make up 76% of all revenue in travel and tourism.

2. In 2021, the online travel market size worldwide was $432 billion.

3. this figure rose slightly to $475 billion in 2022 and $521 billion in 2023..

The latest data on the global online travel agent industry stated that the market size in 2023 was $521 billion.

4. The online travel market size is predicted to reach over $1 trillion by 2030.

And with the rise of the digital nomad movement , the Internet will continue to play an increasingly large role in the travel industry.

5. The Singaporean online travel market size was the highest amongst selected Southeast Asian countries, with the gross merchandise value (GMV) recorded at $7 billion in 2023.

In comparison, in 2023, the Philippines saw an online travel market size of $3 billion.

6. In 2018, global online travel sales made $694 billion, a 10.4% increase compared to the previous year.

[JerseyIslandHolidays]

7. By 2019, 57% of all travel bookings were made online.

Travel bookings include accommodation, flight, tour, and other related activities.

8. Even back in 2012, 9 in 10 people researched their holiday online before making reservations, whereas 8 in 10 booked their holiday online.

[TravelWeekly]

Online travel booking has been a huge thing this past decade. In 2012, 90% of people conducted online research before booking their holidays. Meanwhile, 80% of people did their bookings online.

Online travel companies

What are the leading online travel agencies in the world?

9. Among the many online travel agencies worldwide, Booking reported the highest revenue in 2021.

In 2021, Booking.com was the online travel agency with the highest revenue.

10. Their revenue has consistently increased from $1.41 billion in 2007 to a record high of $15.07 billion in 2019.

11. as of december 2022, booking.com has a market cap of $78,171 million, making it the global market leader..

In terms of the online travel company market, Booking.com dominated with $78.17 billion in market capitalization in December 2022.

12. The second place goes to Airbnb with a market cap of $54,137 million.

Meanwhile, Airbnb has the second highest market capitalization with $54,137 million .

13. In the US in 2018, Tripadvisor used to be the leading travel website as it attracted 18% of all online users.

In 2018, the most popular travel website in the US was Tripadvisor, which was used by 18% of American online travel users .

14. Hotels.com ranked fourth at 11%, while Booking.com and Expedia placed sixth and seventh with 9% each.

15. booking.com was the most globally visited travel and tourism website in september 2023, when it received 554.5 million visits..

In terms of website visits, Booking.com is the most visited travel and tourism website in the world. It received 554.5 million visits in September 2023 alone.

16. With 156 million visits in September 2023, Tripadvisor is the second most visited travel and tourism website worldwide.

Online travel booking trend.

How many people make travel bookings online?

17. The majority of travellers in the US claim that they’d spend less than a week researching once they have decided to travel.

[Facebook IQ]

Most travellers from the US spend less than a week researching their travels.

18. The most popular day of the week for people to book trips on is Monday, while Saturday is the least popular.

[TrekkSoft]

TrekkSoft referred to 3 random data points between August and September 2019.

19. Meanwhile, the busiest time of day for booking is 10am CET. 6am CET is usually the least busy time.

20. marketplace bookings experienced a dramatic increase from 3.2% in 2017 to 9.1% in 2018, while direct online booking fell from 79.2% to 66.7%..

From 2017 to 2018, there was a significant increase in marketplace booking from 3.2% to 9.1%. On the other hand, less people booked directly on travel accommodation and company websites (from 79.2% to 66.7%).

21. By 2023, 700 million guests will book hotel rooms online.

It is estimated that 700 million guests will be booking their hotel rooms online by 2023.

22. A survey in the US in 2023 revealed that the most popular brand for flight search engine online bookings was Expedia.

This was a representative online survey with 2,405 consumers in the US.

23. Meanwhile, the most popular option for hotel and private accommodation online bookings in the United States was Booking.com, with Hotels.com and Expedia following.

Mobile and app travel booking.

How do mobile travel bookings compare with app bookings?

24. 39% of users would download an app over using the mobile website because of the speed, while 30% enjoy the increased functionality of a mobile app.

[SaleCycle]

Two of the most popular benefits of mobile apps compared to websites are the increased speed and functionality.

25. 1 in 5 users also report better user experience as a major reason for downloading a travel booking app.

20% of users also report that they download travel booking apps because of the better user experience.

26. Moreover, 11% download the app for the reward and discount the company offers.

Meanwhile, only 11% of users download a travel booking app for the reward and discounts they get.

27. Between 2016 and 2021, the portion of online travel sales via mobile has been steadily increasing compared to desktop or laptop, from only 36% to nearly 50% of all digital travel sales.

The last 5 years have been an important period for the growth of online travel sales via mobile as it increased from 36% to almost 50% of all digital travel sales.

28. In 2018, 82% of travel bookings were online either through websites or mobile applications.

29. nearly half (48%) of mobile phone users would be happy to book and plan a trip to a new place only using their mobile device..

37% of millennial parents actually rely on online reviews when picking where to visit.

30. The conversion rate for bookings made via mobile phone is only 0.7%, less than half of bookings made through desktop at a 2.4% conversion rate.

People are more likely to go through with their bookings when accessing websites through desktop (2.4% conversion rate) than mobile (0.7%).

31. 46% of all solo travellers make their hotel bookings by mobile.

[Phocus Wire]

Online travel booking is very important for solo travellers. In fact, 46% rely on mobile apps and access to book their hotels.

32. In 2022, the most downloaded OTA app worldwide was the Booking.com mobile app, which had 80 million total downloads on iOS and Google Play in that year.

The second place was secured by Airbnb, which had approximately 52 million mobile app downloads in 2022.

33. Between 2023 and 2027, the travel segment of the mobile app market is expected to increase by a total of 64%, or $0.8 billion, until it reaches $2 billion by 2027.

Reviews in online travel booking.

How many customers leave reviews when booking travels online?

34. 4 in 5 hotel customers who have been asked to leave a review do so.

35. meanwhile, 22% of customers would write a review without being requested..

22% of hotel customers always leave a review without being asked.

36. 95% of all reviews by travellers are positive.

An overwhelming majority (95%) of hotel reviews by customers are positive.

37. Tripadvisor’s report states that 96% of users think that reading reviews is important for their booking process.

[TripAdvisor]

83% of users usually refers to reviews before deciding on a hotel, while 76% depends on guest-uploaded travel photos for decisions.

38. According to SaleCycle, 54% of guests have written at least one review in the last 12 months.

More than half of all guests have written at least one review in the last year.

Coronavirus and online travel booking

How did the Covid-19 pandemic affect the online travel booking sector?

39. Booking.com’s revenue dropped from $15 billion in 2019 to only $6.8 billion in 2020.

The Covid-19 pandemic has caused Booking.com’s revenue to decrease by more than half in 2020, to just $6.8 billion.

40. Expedia, the online travel agency making the second highest revenue, experienced a similar decrease from $12 billion the previous year to around $5.2 billion in 2020.

41. tripadvisor’s revenue fell by almost 55% from $1.56 billion in 2019 to $604 million in 2020..

The popular travel destination and accommodation website, Tripadvisor, also saw a dramatic 55% decrease in revenue from $1.56 billion in 2019 to $604 million in 2020..

42. Around 50% of users in 2020 claimed that they made more last-minute travel bookings during the pandemic.

The future of online travel booking

What will online travel booking look like in the future?

43. According to SaleCycle, 30% of guests in a hotel who interact with a Chatbot would spend more than those who don’t.

Chatbots in hotel websites can play a crucial role in customer spending.

44. Almost 7 in 10 travellers use voice search technology when planning their trip.

70% of all travellers worldwide use voice search technology during the planning stage of their trip , and it’s reasonable to assume that this percentage would increase.

45. 67% of high-income tourists choose to spend money on experiences over expensive hotel rooms.

A majority of high-income tourists claim they would choose to spend more money on travel experiences than expensive hotel rooms.

46. 73% of tourists say that they plan to stay in an eco-friendly accommodation within the next year.

Region specific online travel booking statistics, 47. in canada, the top two products on a “travel product online bookings” survey in 2023 were hotels and flight tickets..

The travel survey was done online among 2,006 respondents in Canada , in which the top answers had been hotels and flight tickets.

48. The same top two answers came up in a similar survey in the US.

In the US, the travel survey was conducted among 10,011 respondents.

49. In 2023, the “travel product online bookings” survey in the UK also revealed hotels and flight tickets as the most common answers.

British respondents of a 2023 travel survey revealed that the most booked travel products online were hotels and flight tickets.

50. The same series of survey showed that in India, the top two most popular type of online booking for travel products were long distance train tickets and hotels.

Interestingly, when the survey was conducted among 4,034 participants in India , the top two answers changed.

In 2023, the most popular type of travel products that Indians tend to book online are hotels and long distance train tickets.

To conclude, it’s safe to say, based on data at least, that the online travel booking market will only grow and become more prevalent. 

As we expect the market size to increase and take over traditional booking methods, travel-related businesses would benefit from developing their online booking system, especially where corporate and business travel is concerned.

Among the many online travel companies worldwide, Booking.com was the one to record the highest revenue back in 2020. 

Meanwhile, Tripadvisor leads in terms of website visits as it became the most visited travel and tourism website.

While revenue for most companies had fallen due to the Coronavirus pandemic, this was to be expected as other businesses also experienced a decrease during this trying time.

At the same time, people have made more last-minute travel decisions in this pandemic era.

We can easily assume that online websites and mobile apps play a crucial role in their planning and booking.

We hope these statistics have been useful to help you understand more about online travel booking! 

Did we miss any important information? 

Drop your comments and thoughts down below.

Interested in our other statistic guides?

• Europe Travel & Tourism Statistics
• Female Travel Statistics
• Family Travel & Tourism Statistics
• RV Industry Statistics
• Travel Weekly
• Trip Advisor
• Phocus Wire
• Facebook IQ

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Top Websites Ranking

Most Visited Travel and Tourism Websites

Last updated : May 1, 2024

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Travel and Tourism Websites Ranking Analysis for April 2024

booking.com is ranked number 1 as the most popular website in the Travel and Tourism category in April 2024. The average amount of time that users spend on the website is 00:08:31 minutes, and they see, on average, 8.44 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for booking.com is 35.75%, meaning that 35.75% of visitors leave the website after viewing just one page.

tripadvisor.com and airbnb.com are 2nd and 3rd on the list. In terms of user engagement, tripadvisor.com has an average visit duration of 00:02:50 minutes, an average pages per visit of 3.87, and a bounce rate of 59.62%. Similarly, airbnb.com’s average visit duration is 00:07:48 minutes, its average pages per visit is 18.07, and its bounce rate is 33.07%.

agoda.com is a top Travel and Tourism website that ranks in 4th place. On average, visitors remain on-site for 00:06:11 minutes and 33.59% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 5.85.

Number five on our list is expedia.com, a top Travel and Tourism website. Visitors see 7.75 pages per visit and spend 00:06:09 minutes on the website. The bounce rate for expedia.com is 36.41%.

Come again next month for the updated website ranking & traffic analysis of the most visited Travel and Tourism websites!

FAQs About The Top Travel and Tourism Websites

Question: Which is the most visited Travel and Tourism website? Answer: booking.com is the most visited Travel and Tourism website in April 2024.

Question: Which is the 2nd most visited Travel and Tourism website? Answer: tripadvisor.com is the 2nd most visited Travel and Tourism website in April 2024.

Question: What are the top 5 most popular Travel and Tourism websites in the world? Answer: The top 5 most popular Travel and Tourism websites in the world in April 2024 are: 1. booking.com 2. tripadvisor.com 3. airbnb.com 4. agoda.com 5. expedia.com.

Some key digital Trends in the online travel industry, including digital travel trends, how customers research travel purchases, and more. 

We’ve gathered and analysed data from 455,262,785 online user journeys and booking statistics from a range of Travel ecommerce websites, to provide you with comprehensive information including current trends, in depth statistics and crucial factors in the brand new 2023 Travel Ecommerce Stats & Trends Report .  

Find out in-depth answers to all of your Travel ecommerce questions in the current climate – how are your customers browsing? When are customers most likely to commit to a sale? What is the best and proven way to grab their attention?

Table of Contents

Online Travel Trends 2023 Key Stats

With total online sales peaking at 62.5% on desktop and 37.5% on mobile. Compared to 2021 we found that mobile has gained a little market share increasing 3%.

We can gather that, on average, around half of the overall visitors are committing to a sale. However when we delve deeper into the stats, we can start to analyse the complete customer journey – from browse to basket. 

SaleCycle’s new 2023 online travel market research found users are abandoning their carts/bookings much less. In fact, desktop abandonment has improved 4%. Mobile abandonment has also improved by 2%.

Users show much higher intent to complete their purchase on desktop with an 8% lower abandonment rate than mobile users.

We can assume that the reason for this is that potential customers are browsing elsewhere across other travel websites, therefore leaving your sale behind. 

Although the numbers here could seem alarming, this kind of consumer behaviour tends to occur when faced with committing to large purchases – we all want to find the best deal.

Also, these numbers indicate a much healthier place for the travel industry compared to the previous year. Online travel trends show that the sector is bouncing back in a big way.

So how do you decrease browse abandonment rates? SaleCycle specialises in decreasing your shopping cart abandonment rates with hundreds of insights and solutions to find the best outcome for your business. We cover topics to tackle abandonment rates across the board, with Beginner’s Guides to Cart Abandonment, all the way to the end goal of creating the most effective Cart Abandonment Emails , which we also delve deeper into in this article.

Travel Booking Platforms – Mobile vs Desktop Stats

This mobile vs. desktop conversion rates investigation overall shows us that mobile rates, including browse abandonment and online traffic, are significantly higher than desktop figures.

The reason for this could be down to the fact that mobile is a much more dynamic way to shop across the majority of ecommerce platforms, with the ability to be able to open and close windows with ease, for example. 

However when it comes to committing to a large travel ecommerce sale, we can see that these shoppers lean towards using desktop. This being the only desktop result (at 62.5%) with a higher percentage of consumers.

From this Report, we have also gathered that 58% of all Airline sales are purchased on desktop. But why are mobile conversion rates behind desktop here?

We have seen in previous and current customer behaviour reports that this is a common theme. Consumers feel more at ease buying larger products – such as a flight or holiday – on a larger screen, compared to other ecommerce sectors such as retail and fashion, which totals at a higher percentage of 56.06% on mobile sales. 

For one, it can be easier to navigate around a site and view important information on a bigger screen, so some shoppers may browse and research online travel on mobile and select a choice later on. People are also more likely to buy on a desktop when purchases are more complex – in this case, Travel purchases fit under this concept. 

Online Travel Sales Trends by Sector

When looking at total sales by month in the Travel sector, it mostly comes down to customer behaviour and how we act as consumers depending on different environmental and seasonal factors. 

For example, we can see that Cruise and Ferry sales peaked in July – during the height of the summer, also known as the typical British ‘Summer holiday’ season. Airline sales also peak around summer months as well as winter months, which can also be associated with the holiday season.

In that same instance, Road and Rail stays fairly consistent throughout the financial year. This may be due to the fact that we rely on this sector for everyday commutes, and not just vacation-style journeys. 

For all Travel sectors, the least popular time to make a purchase (and therefore travel) is at the beginning of the year – January and February. We can assume that this is down to potential consumers’ state of affordability at the start of a new year. Again, this is because seasonal factors come into play and so, there is a need to improve holiday season performance – this is a challenge, however when we can gather that November through to December (the Christmas period) is driven by December online sales and festive shopping, which is often followed by a rest in spending. 

With this information, you can gather that this is a crucial time to introduce enticing opportunities for the customer. Personalised content in email campaigns could come into play here, alongside potentially your own sale period and online remarketing strategies.

Total Online Travel Sales by Device & Year

SaleCycle tracks and compiles data from user journeys in the Travel sector on both mobile and desktop to understand and then present the most authentic results. Year after year, it is clear that total online sales via mobile has increased when compared to desktop sales – presented here in this infographic. Although desktop sales are still leading the way in Travel, we can see that consumers are gradually becoming more confident in completing a purchase with their mobile device.

We saw this trend especially from the start of the pandemic to post-pandemic, where a total of 110% growth in online sales via mobile in travel occured. So how can you reduce mobile cart abandonment rates within the Travel Sector?

The Travel sector has been known for its desktop-heavy conversions, with excessive form fields and documents (such as booking terms and conditions), something that can seem daunting when compressed onto a small screen. 

However, it seems that Travel companies have caught onto this issue and are slowly but surely optimising their ecommerce pages to fit a mobile screen using tailored mobile form design strategies , overall improving the customer journey.

Testing different formats of ecommerce websites is something we highly recommend across all sectors. Doing ecommerce AB Testing best practices and website optimisation as a whole can produce the kind of positive results we see here in the Travel sector.

Online Travel Traffic vs Browse Abandonments

All ecommerce brands want to understand their customers to the best possible degree in order to capture a sale. By comparing online traffic and browse abandonment rates, we are able to gauge intent levels of users throughout the year, which can be utilised to get you the best conversions going forwards.

In this Report, we can see that browse abandonment rates are at their highest in December at 83.43%, meaning that customers are currently more likely to decide against a purchase at this time of year compared to any other month. February is also when there is the least amount of online traffic, which we can see here in this graph. 

However, browsing still exists and therefore can still be utilised to create engagement. Call to action tools such as browse abandonment emails and browse reminders would be most useful during this time, to remind your customers to reconsider their commercial intent. It’s vital to keep these potential customers engaged over the long term.

As mentioned in the Report previously, mobile is leading the way when it comes to online traffic and browsing travel sites, taking up a total of 59% of all online traffic, which is 4% higher that the previous year.

However, total online sales via mobile is just 37.5%, paired with a mobile browse abandonment rate of 84%. This suggests users use their mobile devices to browse more than purchase.

So, in order to maximise online sales opportunities, travel ecommerce sites need to consider this phase of the consumer’s journey and put tools in place to help make that final purchase decision. Email marketing including browse abandonment emails alongside email personalisation are just some of the many methods we at SaleCycle cover, to see a positive shift in overall conversion rates.

Online Travel Cart Abandonment Email Metrics

Our 2023 Travel Ecommerce Stats & Trends Report has shown that Travel sector email open rates, compared to the overall ecommerce market, are significantly much higher: 

• Ecommerce Average: 34.97%
• Travel Sector Average: 57.91%

This could be down to travel businesses using personalisation in emails to their advantage – for example, features such as personalised destination data. 

Call to action, or ecommerce CTA , also plays an important role in the travel sector with fluctuating prices, peaking the interest of customers and driving them to make a faster purchase decision.

As a whole, cart abandonment emails perform very well in the travel industry. We know that travel customers take a longer amount of time to complete a purchase compared to other ecommerce sectors, and therefore marketing correctly with cart abandonment emails can play a huge role in helping that decision along.

So overall – well-timed, multicycle cart abandonment emails are a great tool.

Online Travel and Universal Search

With the advent of universal search, whereby Google shows multimedia results, the days of ten blue links on search results pages are long gone.

For online travel searches, more space is now being taken up by universal search elements.

These include Knowledge Graphs , which appeared in 65% of desktop and 22% of mobile travel searches, maps (17% desktop, 23% mobile), and images (18% desktop, 15% mobile).

Tripadvisor and Online Travel Research

With more than 325m monthly users, Tripadvisor is in a position to influence a lot of online travel purchases.

Travel customers who visit Tripadvisor are also more likely to take time over research, with more than 80% taking more than four weeks to complete a purchase.

It’s also a popular starting point for many travel searches, especially in the earliest phases of travel research.

Abandonment Rates in Travel

The average abandonment rate for online travel sites was 85.63% in 2022, according to our recent data.

For comparison, the average overall ecommerce abandonment rate was 79.53%.

Online travel generally involves a longer research and booking process, and can be the high cost purchases, so this does mean abandonment rates can be relatively high.

Some travel purchases can be simpler than others, such as hiring cars and booking hotels, so we see lower abandonment rates for these types of travel sites.

Online Travel Abandonment Trends

Abandonment rates tend to be lowest at peak times for buying, such as promotional events, or during certain seasons.

For this reason we can see a dip in abandonment rates for most travel sectors around January, perhaps as people begin to book holidays for the summer.

For airlines and travel especially, we see a further dip in abandonment rates around May, possibly due to travellers booking last minute holidays for the summer months.

Why Hotels Should Ask Customers to Leave Reviews

A report from TrustYou finds strong reasons why hotels should contact customers and ask for reviews.

• 80% of customers who received a request left a review. Just 22% wrote a review without being asked.
• The majority (54%) of guests have experience writing and submitting at least one review in the previous 12-months.
• On average, 95% of traveler reviews are positive; 93% of travelers’ most recent reviews are reportedly positive.

Why Travel Bookers Prefer Apps to Mobile Web

Travelport Digital looked into the travel activities people use apps for and why they would choose to use apps ahead of mobile websites.

Speed and increased functionality were the most popular reasons to favour apps, as well as the ability to receive useful updates.

People value updates on trip status, price alerts and discounts, as well as reminders of bookings in progress.

The key theme here is user experience. Apps can mean a better experience, and the travel brands with the best apps stand to benefit here.

Best Travel Sites on Mobile

According to a Google study of speed and usability, these are the UK’s top ten travel sites on mobile.

Hotel Conversion Rates

The average conversion rate for hotels is 2.2%, according to a study by Fastbooking .

However, conversion rates vary between hotel sites, with the top 20% of hotels averaging 5.6% compared with 0.3% for the bottom 20%.

Preferred Devices for Travel Bookings by Country

Desktop remains the most popular device for making travel bookings, according to a report from EyeforTravel .

Airlines and Social Customer Service

A study from Conversocial looks at the performance of US and Europe / Middle Eastern airlines on social media.

It found that US airlines respond faster on average, but are less responsive overall than their EMEA counterparts.

Travel Booking Search Trends

The Travel Market Performance Report from PI Datametrics looks at search trends in the travel industry.

The report looks at share of voice across the UK flights market, showing the sites that appear most often for flight related search terms.

The top 3 performers own 52.6% of the entire flights market, with Easyjet the best performing airline.

In the US, there’s a similar pattern, with the top three owning 57% of the entire flights category.

Reviewed by Brad Ward Written by Brad Ward — Updated on 22/08/2023

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Graham Charlton

Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.

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Travel App Revenue and Usage Statistics (2024)

Updated: January 8, 2024

The online travel booking industry was one of the hardest hit by the coronavirus pandemic, with some apps reporting more than 70 percent less traffic and bookings than 2019. 

It took two years for most online travel agencies, hotels, and airlines to see a return to form, although for some the levels of revenue and occupancy are still below 2019 figures. 

One of the ways Booking.com and Expedia have managed to maintain their market share is through the acquisition of competitor websites and apps. Booking owns Priceline.com, KAYAK, and Agoda, while Expedia Group has Orbitz, Travelocity, and Vrbo in its portfolio. 

Another way the duopoly has continued is through an expansion to services offered. Both Booking and Expedia have branched out into flights, car rental, experiences, taxis, and cruises. The model is similar across both platforms, with the OTA receiving a small commission for each booking.

The aim is to be a one-stop destination for a holiday, similar to how a travel agency pre-internet would organise the flight, transport, hotel, and events in a packaged holiday.

Airbnb has started this augmentation as well, with the introduction of Experiences in 2016. It also started to promote long-term stays in 2020, in response to the pandemic halting short-term travel. Transport and co-working services may be next on its list.

Even though Booking, Expedia and Airbnb are the three main platforms, there are others, such as Hopper, TripAdvisor and Trip.com. 

We have collected data and statistics on the online travel booking market. Read on below to find out more.

Key Travel App Statistics

• The travel app market generated $556 billion in revenue last year, a 53.4% increase on the previous year
• Booking generated the most revenue out of all online travel agencies in 2022
• Over 800 million people used a travel app in 2022
• Expedia holds a slight lead in the US market, at 21.5% market share
• Booking was the most downloaded travel app in 2022, with over 80 million downloads

Travel App Report 2024

Want to learn more about the travel app industry? In our Travel App report , we cover financials, usage, downloads, and demographics by age and gender, alongside market share, and benchmarks.

Top Travel Apps

Travel app revenue.

The travel app industry generated $556 billion revenue in 2022, with hotels and accomodation contributing 73% of the total revenue.

Travel app global revenues 2016 to 2022 ($bn)

Travel revenue by app.

Booking Holdings remained the top online travel agency company in terms of revenue in 2022. The big three all experienced over 60% revenue growth last year.

Travel booking app revenues 2017 to 2022 ($bn)

Travel app users.

Just over 800 million people used travel apps in 2022, a big step up from the previous two years but still lower than 2019 figures.

Travel booking app users 2016 to 2022 (bn)

Travel app market share united states.

Expedia has a lead in the US market, however, Booking has been catching up and could be the lead travel app in 2023.

Travel booking app market share in United States 2022 (%)

Travel app downloads.

Booking had the highest annual downloads worldwide, followed by Airbnb.

Travel booking app worldwide downloads 2018 to 2022 (mm)

Source: Apptopia

More Travel & Local App Data

• Uber Revenue and Usage Statistics (2024)
• Taxi App Revenue and Usage Statistics (2024)
• Lyft Revenue and Usage Statistics (2024)
• Hopper Revenue and Usage Statistics (2024)
• Zillow Revenue and Usage Statistics (2024)
• what3words Revenue and Usage Statistics (2024)
• Booking Revenue and Usage Statistics (2024)
• Airbnb Revenue and Usage Statistics (2024)
• Vrbo Revenue and Usage Statistics (2024)
• Expedia Revenue and Usage Statistics (2024)

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• Courtyard by Marriott Miami West/FL Turnpike $112+
• Radisson Red Miami Airport $113+
• Flight Atlanta - Miami (ATL - MIA) $38+
• Flight Baltimore - Miami (BWI - MIA) $39+
• Flight Dallas - Miami (DFW - MIA) $39+
• Flight Chicago - Miami (ORD - MIA) $40+
• Flight Philadelphia - Miami (PHL - MIA) $40+
• Flight Charlotte - Miami (CLT - MIA) $47+
• Flight New York - Miami (LGA - MIA) $52+
• Flight Houston - Miami (HOU - MIA) $61+
• Flight Houston - Miami (IAH - MIA) $61+
• Flight Boston - Miami (BOS - MIA) $73+
• Hometowne Studios by Red Roof Denver - Glendale/Cherry Creek $59+
• Super 8 by Wyndham Denver Stapleton $98+
• La Quinta Inn & Suites By Wyndham Denver Airport Dia $105+
• Quality Inn & Suites Denver International Airport $111+
• Days Inn & Suites by Wyndham Denver International Airport $114+
• High Plains Hotel at Denver International Airport $114+
• Best Western Premier Denver East $115+
• Flight Dallas - Denver (DFW - DEN) $38+
• Flight Ontario - Denver (ONT - DEN) $55+
• Flight Minneapolis - Denver (MSP - DEN) $58+
• Flight Chicago - Denver (ORD - DEN) $65+
• Flight Los Angeles - Denver (LAX - DEN) $75+
• Flight Austin - Denver (AUS - DEN) $78+
• Flight Philadelphia - Denver (PHL - DEN) $81+
• Hi Boston Hostel $66+
• Found Hotel Boston Common $87+
• Ramada by Wyndham Boston $175+
• Flight Baltimore - Boston (BWI - BOS) $40+
• Flight Chicago - Boston (ORD - BOS) $50+
• Flight Newark - Boston (EWR - BOS) $56+
• Ramada Plaza by Wyndham Atlanta Airport $61+
• La Quinta Inn & Suites by Wyndham Atlanta Airport North $99+
• Hilton Atlanta $102+
• Flight Fort Lauderdale - Atlanta (FLL - ATL) $24+
• Flight Baltimore - Atlanta (BWI - ATL) $35+
• Flight Houston - Atlanta (HOU - ATL) $38+
• Generator Madrid $31+
• Toc Hostel Madrid $39+
• C&h Aravaca Garden $39+
• Flight New York - Madrid (JFK - MAD) $310+
• Rodeway Inn Fairgrounds-Casino $68+
• Tampa Inn Near Busch Gardens $68+
• Econo Lodge Airport at RJ Stadium $69+
• Flight Atlanta - Florida (ATL - USFL) $38+
• Flight Dallas - Florida (DFW - USFL) $39+
• Flight Newark - Florida (EWR - USFL) $39+
• Flight Atlanta - Tampa (ATL - TPA) $38+
• Flight Baltimore - Tampa (BWI - TPA) $45+
• Flight Atlantic City - Tampa (ACY - TPA) $50+

New Orleans

• Ramada by Wyndham New Orleans $65+
• Maison Saint Charles by Hotel RL $95+
• Hampton Inn & Suites New Orleans Canal St. French Quarter $96+
• Flight Dallas - New Orleans (DFW - MSY) $38+
• Flight Atlanta - New Orleans (ATL - MSY) $44+
• Flight Fort Lauderdale - New Orleans (FLL - MSY) $50+

Frequently asked questions about KAYAK

How do i find travel deals on kayak.

Simply use one of our travel search engines to scan for prices gathered from hundreds of travel sites. KAYAK’s search results pages have loads of filter options to help you find deals, discover exactly what you’re looking for and make booking seamless. Plus, there’s no extra fee from KAYAK.

What makes KAYAK a great travel app?

On the KAYAK app for iOS and Android you’ll find all the great travel offers found on the website and much more. There are special mobile rates and app only deals that allow you to save even more money. Plus, you can get notifications straight to your phone letting you know when prices for your next trip have dropped. But the KAYAK app is much more than just a travel app. Use the Trips function to manage your travel itinerary and get up to date status alerts on flights, check-in changes and to store your boarding pass. Even if you’re in the middle of nowhere on your travels, you can still access your travel notes via Trips, as no internet connection is required.

How can I use KAYAK to manage my travel bookings?

KAYAK Trips creates a travel itinerary for you that will give you flight status alerts, can be shared with friends and more. Simply forward your booking confirmations to [email protected] or use the KAYAK app and sync your email account to keep all your travel plans organized in one app, even if you didn’t book with KAYAK. You can share your holiday plans with friends and family and also check out your travel stats for past vacations, like how far you’ve traveled, your most popular cities and how many times you’ve traveled around the world. Even if you don’t have signal, don’t worry, as you can access Trips to check out your itineraries whilst on the road. Your data is safe and secure with us and you won’t have to re-enter credit card info when booking future trips. If you want to make changes or cancel bookings, then you should contact the travel provider, which is provided on the booking confirmation.

What are KAYAK Price Alerts?

Instead of manually checking back in on the price of your next flight or stay, let KAYAK do the hard work for you with KAYAK Price Alerts. Once you’ve saved your search, our data will determine how the price will rise or fluctuate over the coming days. You’ll then get a push notification letting you know when’s the perfect time to book.

Search flights , hotels , rental cars , travel guides and more with KAYAK. KAYAK searches hundreds of other travel sites at once to get you the information you need to make the right decisions.

Update May 10, 2024

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Explore the World: 5 Must-Visit Travel Websites for Wanderlust Seekers

I n today's fast-paced world, taking a break from the daily grind and exploring new horizons is essential for both physical and mental well-being. Travel opens doors to new cultures, cuisines, and experiences, broadening our perspectives and enriching our lives. With abundant online information, planning and executing a memorable trip has become easier than ever. Here are five outstanding travel websites that will inspire and empower you to embark on your next adventure:

1. Work Hard Travel Well

For busy professionals who crave travel experiences but struggle to fit them into their hectic schedules, Work Hard Travel Well is a beacon of inspiration. Founded by Kim, a Black travel blogger and content creator, this website provides practical tips and strategies for maximizing PTO, planning incredible journeys, and extracting every ounce of value from travel experiences. Kim's expertise is helping individuals make the most of their limited vacation time, ensuring every trip is a rejuvenating and unforgettable experience.

Follow her on YouTube here

2. The Points Guy

Travel enthusiasts and frequent travelers alike will find The Points Guy to be an invaluable resource. Founded by Brian Kelly, a travel expert and authority in frequent flyer programs and credit card rewards, this website provides a comprehensive guide to maximizing travel rewards and earning free flights and hotel stays. Their website features in-depth reviews of airlines, hotels, and credit cards and strategies for accumulating and redeeming points for valuable travel experiences . Whether you're seeking luxurious getaways or budget-friendly adventures, The Points Guy has the expertise to help you maximize your travel rewards and stretch your travel dollars further.

3. Lonely Planet

For travelers seeking in-depth insights into various destinations worldwide, Lonely Planet is a trusted and respected resource. Renowned for its comprehensive travel guides and destination-specific information, this website offers a wealth of travel knowledge, including destination guides, city guides, regional guides, and travel tips , all tailored to diverse travel styles and interests. Whether you're planning a backpacking adventure through Southeast Asia or a cultural immersion in Europe , Lonely Planet provides the tools and resources to make your trip informative, engaging, and unforgettable.

4. Condé Nast Traveler

Discerning travelers seeking high-end travel options will find inspiration and guidance on Condé Nast Traveler. A leading publication in the travel industry, this website features a curated selection of travel destinations, hotels, restaurants, and experiences, catering to those who appreciate luxury and refinement. Condé Nast Traveler's expert editors provide in-depth reviews and recommendations, ensuring that travelers make informed decisions and enjoy the best the world offers. From opulent accommodations to exclusive dining experiences, Condé Nast Traveler showcases the pinnacle of travel, inspiring dreams of unforgettable getaways.

5. National Geographic Travel

With a rich history of storytelling and exploration, National Geographic Travel offers a unique perspective on travel, combining stunning photography, insightful articles, and immersive experiences. Their website features a vast collection of travel stories, destination guides, and interactive features that inspire wanderlust and encourage exploration. National Geographic Travel takes readers beyond the typical tourist hotspots , venturing into remote corners of the world, uncovering hidden gems, and shedding light on diverse cultures and traditions. Their website is a treasure trove of travel inspiration, igniting a passion for discovery and encouraging travelers to embrace the unknown.

These five travel websites cater to diverse travel interests and preferences, providing valuable resources for planning and executing memorable travel experiences. Whether you're seeking budget-friendly backpacking adventures or luxurious getaways, these websites offer inspiration, guidance, and practical tips to make your travel dreams a reality. So, pack your bags, grab your passport, and let these travel websites fuel your wanderlust and guide you on your next adventure.

More From My Money Chronicles

Things to Do in Chicago

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From August 1, 2024, Onward: What Your Dog Needs to Enter the United States

At a glance.

Starting on August 1, 2024, dogs entering or returning to the United States must meet new, specific requirements depending on where they have been in the 6 months before entering the U.S. and where they received their rabies vaccines (if required).

Requirements for all dogs

Requirements for dogs with a current and valid rabies vaccination administered in the united states.

• Requirements for foreign-vaccinated dogs that have been in a country with high risk of dog rabies within 6 months before entry

Requirements for dogs that have been ONLY in countries that are dog rabies-free or low-risk during the 6 months before entry

All dogs must:

• Be at least 6 months of age at time of entry or return to the United States
• This must have been implanted prior to any required rabies vaccination
• The microchip number must be documented on all required forms and in all accompanying veterinary records
• Dogs may not enter the United States if they are carrying a disease contagious to people.
• Isolation of the dog, veterinary examination, and additional testing, at the importer’s expense, may be required to determine if the dog has a contagious disease and prevent spread if the dog does not appear healthy upon arrival.

This form should be filled out online ideally 2-10 days before arrival; however, it can also be completed right before travel (even in line at the border crossing) if you have internet access. If the information on the form changes before the dog arrives, you must submit a new form and indicate you are making changes to an existing form. All information, including port of entry where the dog is arriving, must be correct at time of arrival.

• This form requires you to upload a clear photograph of the dog showing its face and body. Dogs that will be less than one year of age at time of arrival should have the photograph taken within 10 days before arrival.
• There is no charge to importers for submitting this form.
• Additional requirements for dogs with a current rabies vaccination administered in the United States
• Additional requirements for dogs that have been in a country at high-risk for dog rabies within the 6 months before entry and do NOT have appropriate documentation of current US-issued rabies vaccine
• Additional requirements for dogs that have been ONLY in countries that are dog rabies-free or low-risk in the 6 months before entry

Dogs that do not meet all entry requirements or do not have accurate and valid forms will be denied entry to the United States and returned to the country of departure at the importer’s expense. These requirements apply to all dogs, including service dogs and dogs that were born in the United States.

Specific requirements depend on whether the dog has been in a high-risk country for dog rabies  in the past 6 months.

Dogs with a current rabies vaccination administered in the United States that have been in a high-risk country for dog rabies must:  

• Meet all requirements in the “All Dogs” section above
• The Certification of U.S.-issued Rabies Vaccination form is required for the importation (re-entry) of U.S.-vaccinated dogs that have been in high-risk countries for dog rabies  within the 6 months before re-entry into the United States.
• Please note, during the transition period, the importer may instead present a copy of the USDA endorsed export health certificate that was used to ship the dog from the United States, if that export health certificate documents the dog’s age (at least 6 months), the microchip number, and valid rabies vaccination administered in the United States. The rabies vaccination must be valid (not expired) on the date of return or the form will be invalid.
• Arrive at the location listed on the CDC Dog Import Form receipt (This can be any airport, land border crossing, or sea port but you must select this location when you complete the CDC Dog Import Form.)

Dogs with a current rabies vaccination administered in the United States that have NOT been in a high-risk country in the last 6 months must:

• A Certification of U.S.-Issued Rabies Vaccine form that was endorsed by USDA before the dog departed the United States; or
• Document a valid (unexpired) rabies vaccination administered in the United States (the form will be valid for the duration of the rabies vaccination (1 or 3 years)).
• Arrive at the location listed on the CDC Dog Import Form receipt (This can be any airport, land border crossing, or sea port but you must select this location when you complete the CDC Dog Import Form .)

Important information about the Certification of U.S.-Issued Rabies Vaccination Form

The Certification of U.S.-Issued Rabies Vaccination form must be completed before the dog departs the U.S. Before asking your veterinarian to complete this form, verify the following requirements will be met:

• Ensure your dog will be at least 6 months of age on date of return to the U.S.
• Have your dog microchipped with an International Organization for Standardization (ISO)-compatible microchip (implanted before any required rabies vaccinations)
• Ensure the veterinarian scans the dog for the ISO-compatible microchip and records the microchip number at the time of vaccine appointment. Rabies vaccines administered prior to microchip implantation will not be considered valid.
• Ensure the rabies vaccination will be valid for the entire duration of your travels. If your dog’s U.S.-issued rabies vaccination lapses while overseas and your dog has been in a high-risk country in the past 6 months, your dog will need to be revaccinated overseas and meet requirements for foreign-vaccinated dogs to return to the U.S., including having a rabies serology titer, arriving at a specific port of entry, and possible quarantine requirements.
• Your dog’s first rabies vaccination must be administered at least 28 days before travel.
• Ensure the veterinarian submits this form to the USDA for official endorsement through the VEHCS portal
• Your dog must travel with a printed copy of the official endorsed form upon your dog’s return to the United States if your dog has been in a high-risk country within the 6 months before returning to the U.S.

During the transition period, U.S.-vaccinated dogs that have been in a high-risk country in the past 6 months, may have either the Certification of U.S.-Issued Rabies Vaccination form or the USDA endorsed export health certificate for re-entry into the United States. Without one of these forms your dog will need to meet the requirements specific to the risk category of the countries where they have been in the 6 months before returning to the United States.

The export health certificate must document the dog’s age (at least 6 months), microchip number, and the rabies vaccination date. The rabies vaccine must be valid (not expired) on the date of return or the form will be invalid.

Requirements for foreign-vaccinated dogs that have been in a country with high risk of dog rabies within 6 months before entry

Dogs, including service dogs, that have been in a country at high-risk for dog rabies within the 6 months before entry and do not have appropriate documentation of current U.S.-issued rabies vaccine must:

• Meet all requirements in the “All Dogs” section
• Ensure the dog is microchipped with an International Organization for Standardization (ISO)-compatible microchip before receiving the rabies vaccination and the number is recorded on the veterinary documents or the vaccine will not be considered valid
• Verify the dog is at least 12 weeks (84 days) of age when vaccinated against rabies
• The dog must have a valid (i.e., non-expired) rabies vaccination. If it’s the dog’s first vaccination or if the dog’s vaccination coverage has lapsed, the vaccine must be administered at least 28 days before arrival to the United States.
• The Certification of Foreign Rabies Vaccination and Microchip form must be completed by your veterinarian AND endorsed by an official veterinarian in the exporting country.
• The blood sample for the rabies serology titer must have been drawn at least 30 days after the dog’s first valid rabies vaccination and at least 28 days before entry to the U.S.
• Dogs with a history of multiple valid rabies vaccinations administered after the microchip was placed may have the sample for the rabies serology titer drawn at any time after a rabies booster vaccination as long as the dog’s first vaccine was given at least 30 days before the blood sample was drawn and there has been no lapse in vaccine coverage. If a lapse occurs, the sample must be drawn at least 30 days after the valid booster vaccination was administered.
• The sample must be sent to a CDC-approved rabies serology laboratory . If there is no CDC-approved laboratory in your country, your veterinarian may draw the sample and send it internationally to a CDC-approved laboratory.
• Passing results must be obtained in order for a serology to be valid.
• Rabies serology titer results will be considered valid for the life of the dog as long as the dog’s rabies vaccination coverage does not lapse. If a lapse occurs, a new rabies serology titer will be required and that sample must be drawn at least 30 days after the new vaccination was administered.
• If the dog does not have a valid rabies serology titer, it will be required to be quarantined at a CDC-registered animal care facility for 28 days after the dog is revaccinated by the facility’s veterinarian.
• All foreign-vaccinated dogs that have been in a high-risk country in the previous 6 months must have a reservation for examination, verification of age, documents, and microchip number, and administration of a rabies booster vaccination at a CDC-registered animal care facility immediately upon arrival in the United States.
• Dogs that do not have a valid rabies serology titer must also have a reservation for quarantine. Dogs will be quarantined at the facility for 28 days at the importer’s expense after being revaccinated by the facility’s veterinarian.
• All CDC-registered animal care facility expenses, including exam, revaccination, and quarantine (if required), are the responsibility of the importer.
• The facility will need copies of all required documents prior to confirming your reservation.
• Ensure the dog meets any facility-specific requirements (contact facility for additional information).
• If after arrival the CDC-registered animal care facility determines that your documents are not valid or the dog’s microchip number, age, or description does not match the paperwork provided, the dog may be denied entry and returned to the country of departure at your expense.
• Dogs that have evidence of illness or are not healthy will be required to have testing to confirm they do not have contagious diseases before they will be eligible for release, which may extend the required quarantine period beyond 28 days. Any required testing or extended stay in quarantine will be at the importer’s expense, so please ensure dogs are healthy upon arrival (including no evidence of fleas, ticks, or skin diseases).
• Dogs must arrive to the U.S. at the airport where the CDC-registered animal care facility is located. This must be the location where the dog has a reservation.
• This must also be the airport listed on the CDC Dog Import Form
• Domestic flights or other forms of travel to other locations in the U.S. are not permitted until after the dog receives required follow-up services at the CDC-registered animal care facility and is cleared for entry.
• SERVICE DOGS ARRIVING BY SEA : Service dogs, as defined in 14 CFR 382.3, may arrive by sea if they meet the requirements in the “All Dogs” section, have a complete Certification of Foreign Rabies Vaccination and Microchip form and a valid rabies serology titer, and are traveling with their handler. Emotional support animals are not service animals under this definition.

Countries that are not on the list of countries at high risk for dog rabies  are considered to be free of or low risk for dog-mediated rabies virus variant (DMRVV) (called dog rabies-free or low-risk countries on these webpages).

Dogs, including service dogs, that have been ONLY in dog rabies-free or low-risk countries during the 6 months before entry into the United States must:

• Certification of Foreign Rabies Vaccination and Microchip form, including the endorsement by an official veterinarian of the dog rabies-free or low-risk country where the dog has been located; AND EITHER (1) a valid rabies serology titer OR (2) veterinary records* (which list the microchip number) for the dog from the exporting country for the previous 6 months. The form must be completed within 30 days before arrival to the United States.
• Certification of U.S.-Issued Rabies Vaccination form that was endorsed by USDA before the dog departed the United States
• Is for the dog rabies-free or low-risk country where the dog’s return itinerary originated (the form will only be valid for 30 days if it does not contain rabies vaccination information), or
• Documents a valid (unexpired) rabies vaccination administered in the United States (the form will be valid for the duration of the rabies vaccination (1 or 3 years)).
• Certification of Dog Arriving from DMRVV-free or Low-Risk Country into the United States form endorsed by an official veterinarian in the exporting country; AND veterinary records* (which list the microchip number) for the dog from the exporting country for the 6 months before traveling to the U.S. The form must be completed within the 30 days before arriving to the United States.
• Foreign export certificate that documents the dog is at least 6 months of age, lists the dog’s International Organization for Standardization (ISO)-compatible microchip number, and has been endorsed by an official veterinarian of the exporting country; AND veterinary records* (which list the microchip number) for the dog from the exporting country for the previous 6 months
• Arrive at the location listed on the CDC Dog Import Form receipt (This can be any airport, land border crossing, or sea port but you must select it when you complete the CDC Dog Import Form .)

Any documentation that is not from the United States must be completed in the country where the dog’s travel originates. For example, if the dog’s documents were issued in France, the dog may not enter the U.S. via a land-border crossing from Mexico to the U.S.

*Examples of veterinary records that must accompany completed forms are European Union pet passports or proof of payment for veterinary services received in the exporting low-risk country for the previous 6 months. Records must include the dog’s microchip number.

For more information, see: Frequently Asked Questions on CDC Dog Importations  

If you have questions or need more information, please contact CDC-INFO at (800) 232-4636.

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Human-sounding AI can plan, help book your travel. But can you trust it?

It wasn’t so long ago that travelers planned trips without the internet.

“Back in the day, our parents used to go to these travel agents and really kind of express what they were looking for and what kind of vacation they wanted,” said Saad Saeed, co-founder and CEO of Layla, an AI travel planner whose website launched this year. “Slowly, we kind of acclimatized ourselves to start using these search boxes, clicks, these forms and filters.”

Artificial intelligence-driven tools like Layla can now turn back the clock on that experience, engaging with users almost like humans to customize travel plans with lightning speed plus all the resources of the web. But does AI actually make travel planning easier and can it compare to human expertise? 

Yes and no. Here’s why.

Can AI actually understand us?

It can try. 

“What are you personally looking for in this trip and what do you want out of it?” asked Saeed. “Do you want to reconnect with your partner, for example, or do you want to just feel some adventure and thrill?” 

A human travel agent may ask a series of questions to understand a client’s needs. So can generative AI , which picks up on keywords. Mindtrip, an AI planner launched publicly on May 1, has an actual travel quiz that asks users to rank priorities like “Is your ideal vacation day an exhilarating adventure or a relaxing break?” using sliding scales.

“What we get at the end of that quiz, using the AI, is a really customized description,” explained  Mindtrip Founder and CEO Andy Moss. That then informs what the AI suggests to the traveler. 

Informed suggestions can save users time in narrowing down destinations and experiences, as well as  introduce places users may never have discovered on their own.

AI travel planning is here: How to use it to plan your next vacation and what you should know first

Can AI fully replace humans?

No. Layla may sound human, using conversational phrases like “I've got three cozy nests that won't make your wallet cry.”

“She has a personality. We try to make her funny and so on, where it's really that friend that can get to know you and then recommend you the perfect stuff,” Saeed said.

But part of Layla’s expertise comes from the real-life experiences of some 1,600 travel content creators  the Berlin-based platform has partnered with. Their videos and insights can give users a richer picture of what to expect.

Mindtrip also leans on human expertise, having tapped a limited group of travel influencers for curated content with plans to eventually open it up so anyone can share their travel itineraries and experiences with the public.

Story continues below.

Is AI a threat to privacy?

With all the rapid advancements in AI in just the past year, some users are wary of its safety .

“Data privacy is definitely one of our biggest concerns, and we ensure that none of the personal identifiable information ever reaches basically the model providers. That will all stay with us,” Layla’s Saeed said. “None of their personally identifiable data can ever be basically used to profile them or basically go into any of these systems, which are training these different models.”

Booz Allen Hamilton, the nation’s largest provider of AI to the federal government , focuses heavily on ethical and  secure AI, as well as adhering to the government’s policies on data collection. 

“We collect as little information as we can in order to provide a secure transaction,” said Booz Allen Hamilton Senior Vice President Will Healy, who heads up their recreation work, including Recreaton.gov , the government’s central travel planning site for public lands like national parks. “We don't save your searches. We don't save your credit card data. We're very careful about the data that we store.”

Yoon Kim, an assistant professor in MIT’s Electrical Engineering and Computer Science Department and Computer Science and Artificial Intelligence Laboratory , isn’t too worried about security in the initial brainstorming stages of travel planning with AI.

“I don't see, at this point, how AI-generated advice is spiritually different from travel guide articles that you might read on certain websites,” he said. “Travel planning is one really nice use case of these models, as narrow as it is, because it's a scenario in which you want to be given ideas but you don't actually need to commit to them.” 

What’s next for AI? 

Things could be different, though, if AI is used beyond trip planning. Deloitte sees AI being woven into all parts of travel.

“There is an opportunity for a real engine – I'm going to just use a generic term, engine – that allows you to search and pull it all together and to sort based off of your personal reasons for prioritization and then not stopping at ‘hey give me a list’ or ‘here's what to do,’ but ‘OK, now go create my itinerary, help me book it, track it all the way through that travel process,” said Matt Soderberg, principal, U.S. airlines leader for Deloitte. 

Deloitte’s Facing travel’s future report, released in early April, identifies seven stages where AI can intersect with a trip, from personalized recommendations based on past travel, online purchases and tendencies to day-of issues to a post-travel pulse, where travelers may be asked about their experience and start thinking about future trips. 

“When you solve across all of those, that's going to be the Holy Grail,” Soderberg said. “The difficulty is that doesn't all sit in one place. And so how do you get the right information and the right data to bring all of that together for a single experience for the consumer? And who's going to own that?”

Layla and Mindtrip, among others, already offer booking through partners like Booking.com. “It's all about making things actionable,” Moss said.

But for now, if issues come up mid-trip, AI tools can’t fix them like humans can. Humans still have to get involved.

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lululemon wanted to drive more customers to their site through online ad placements while maintaining a strong return on ad spend (ROAS) on all additional traffic.

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When you set up conversion tracking, you teach us what works best for you. Then our platform can match you to searchers across our network who are more relevant to your business. You can also use conversion tracking to access tools and insights to help you optimize your campaigns for greater impact.

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More From Forbes

5 things ‘gray zone warfare’ needs to fix in the next patch.

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Gray Zone Warfare is great but there are a few changes I'd like to see.

It is safe to say that Gray Zone Warfare is a massive hit. It has topped the Steam charts and sold over half a million copies in four days, exceeding pretty much everyone’s expectations. While players are having a great time playing there are still a few annoying things that need to be fixed before Gray Zone Warfare can become truly great.

Some are longstanding issues that the team is already working on, while others come from more recent changes and updates that have been rolled out since launch . None of these are game-breaking issues, but they are annoyances that have no doubt resulted in a few players dropping the game and waiting for future patches before returning.

Helicopter Destination Changes

There have been a lot of complaints about the lack of helicopter availability in full servers, with the message about all of them being in use becoming a bit of a meme. With only four choppers available per faction you can be waiting minutes to get a ride to where you want to go, which can make for a very boring experience while you wait. Many are calling for more helicopters to be added, but I actually think there is a much easier option to fix this issue, simply add more information on where a chopper is going to the map.

When you click on a helicopter on the map you can see where it is going and if it has people on it, but when it is heading to base camp it doesn’t tell you its final destination until it has left the camp. This means that it is very common to have multiple helicopters going to the same place when all the players could have hopped on the same one. An update to include its final destination on the info tab, as well as a voice message that plays when you try to call in a ride to a location that is already being serviced by another helicopter would go a long way to solving the lack of helicopters on the map.

Gray Zone Warfare has some issues with helicopters.

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Stop landing zone camping.

This has been a longstanding issue in Gray Zone Warfare , so much so that it was the first big issue I had with the game during its first test. It is far too easy for someone to stand near the landing zones, wait for you to jump off the helicopter and gun you down before you have a chance to react. The change to allow you to shoot from the helicopter hasn’t really fixed the issue as players can just hide in the trees around each LZ.

I still like my idea of having a short amount of time where if you are killed after getting off a helicopter an AI runs out to grab your gear and take it back to base on the returning bird. This would mean that if you are killed as soon as you land, you at least don’t lose all your gear and don’t have to head back there to get it back. While it would be annoying to have an LZ unavailable for a while due to campers, there are enough around the map that you could go do something else until they leave.

Add Auto Money Stacking

While seemingly a minor thing, this is one of the most annoying issues in Gray Zone Warfare . When you get money from selling items or as a reward, it takes up its own square in your inventory and you have to manually drag each pile onto another in order to stack them and save space. It surely isn’t that hard to make any new cash you get automatically join the biggest pile that has space left, and it would make inventory management so much easier. On a similar note, an option to sort your stash would also be greatly appreciated.

Add More Ways To Make Money

The driving force behind the economy in Gray Zone Warfare is the cash vendors give you for completing a task, which is great because it makes tasks feel worthwhile, but also means there isn’t much variety in the ways you can top up your bank balance. For the most part, the loot you find falls into one of two categories, it’s either useful so you keep it, or it's worth so little that it is barely worth selling. While looting isn’t as prevalent as it is in the likes of Tarkov or Arena Breakout Infinite , it would be nice to have some loot that has no other purpose than to sell where you can make some money in other ways.

Let Players Use Meds From Squad Mates In A Coma

Sometimes things go wrong and one of your squad ends up in a coma, and sometimes they just happen to be the only one with the meds needed to revive someone from a coma. You could call it bad planning, or you could call it an unfortunate series of events. Either way, it kind of sucks that I can’t open up their backpack, grab the meds they have that could save their life and so just that, instead I have to explain that there’s nothing I can do and they will have to take a trip back to base. The option to loot only meds from a downed squad mate would make things a lot more interesting and solve a lot of frustration where one teammate ends up down and out moments after jumping off the helicopter.

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