outbound travel agency russia

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Attract more visitors from Russia

RMAA Travel is a Tourism Marketing and Advertising Agency. Our mission is to help global travel and tourism brands to access the Russian outbound travel market

RMAA Travel is a Tourism Marketing and Advertising Agency whose mission is - to help global travel and tourism brands to access the Russian outbound travel market

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Destination Marketing Success Stories

Our customers have benefited from our expertise. Check out a small selection of our success stories below.

North Karelia

How we successfully drilled the Finnish North Karelia into minds of Russian tourists

Challenge: To put Finnish North Karelia on the world tourist map in the eyes of a tourist from Russia

• Russian market study
• Marketing strategy planning and launching
• An interactive Map of the Crazy Acts in North Karelia creation
• Post-campaign report
• The total number of impressions of the image campaign of North Karelia on the Russian Internet amounted to 11 353 333;
• The number of unique visitors to the tourist site of North Karelia visitkarelia.fi - 45 597;
• The number of published articles in the media - 93;
• The demand for the tourist region in the Internet increased by 1.5 times.

The integration of the tourism brand for Indonesia in the FIFA - World Cup 2018 global event

Project: Out of home campaign in Moscow, Saint Petersburg, Novgorod, Rostov‑on‑don and Samara

• Channels selection
• Campaign planning and launching
• Help in the adaptation of creative materials
• Third party independent post-campaign report
• Audience over 60 million people

Philippines

Advertising campaign to promote the Philippines

• Channels selection based on affinity indices
• Campaign planning and launch
• Audience more than 90 million people

The advertising campaign for Morocco in the context of UN Summit

• Audience more than 47,5 million people

Advertising campaign for Qinhuangdao

Project: Out of home campaign in Moscow, Saint Petersburg, Novgorod, Rostov-on-don and Samara

• Audience over 60 million people
• Audience more than 90 million people
• Audience more than 47,5 million people

Russian Tourism Market in numbers

people live in Russia

Russians left abroad*

Russia held in world tourism*

Russians spent for one trip per person

of Russian tourists stayed in hotels

of Russians travel independently

Looking to break into the Russia outbound travel scene?

As the agency that is run by Russian professionals who truly understand Global way of doing business we effectively collaborate with travel, airline and hotel brands in the Russian market.

We are not just a marketing agency – we are a team of leading professionals in travel marketing, PR, online and offline communications. We bring our expertise and energy straight to our clients and become part of their team.

Because of our proprietary research practice we know everything about Russian travellers. We help our clients to determine their competitive advantages and create unique and effective strategies based on customer goals. In the research process, we use the latest neuromarketing technologies to evaluate the effectiveness of the current creative strategy.

We inspire people to go places. Our every step: from marketing strategy creation to final content will be focused around travellers’ wants and needs. In the communication strategy, we use both traditional forms of content and the latest AR and VR technologies .

We lead travellers to your destination. Our team will select the best tools to drive brand awareness and growth potential.

We measure success. We use outcome measurement tools to estimate the collective impact of travel marketing efforts.

We propose our team to be Official representative office of your country in Russia&CIS. On your behalf, we will act as organizers and participants of various events of the tourism industry: from webinars to exhibitions, and will represent your interests before agencies and tour operators of the CIS countries.

We don’t just bring people from Russia - we help to attract the right travelers...

Baby boomers

Generation X

Generation Y

Generation Z

Travelers With Kids

• Russian "baby boomers" are attracted by simple and clear advertising, which exudes optimism.
• They believe in the power of brands and have a positive attitude towards the loyalty programs.
• The priority is to advertise in traditional media: television, print media, billboards, transport, mailing.

• Generation X is eager to try something new, while not “cheating” on its favorite brands.
• In advertising, you need to show the uniqueness and value of the tourism product.
• The priority is advertising on TV, in fashion magazines, outdoor advertising, the Internet, individual offers by email.

• Millennials often shop online. When choosing, they read reviews and ratings.
• They do not believe in traditional advertising and are skeptical of brands.
• The Internet is the most effective advertising channel for Generation Y. TV, print media and outdoor advertising can be used as a supplement.

• Centenials do not believe in traditional advertising and are skeptical of brands.
• Gen Z are used to perceiving information visually. They rarely use search queries, and they draw information from videos on YouTube.
• The most effective channels of interaction with the Z generation are YouTube, instant messengers, social networks, and advertising on marketplaces.

• Many Russian families refuse to travel abroad after the appearance of children, because they believe that the trip will not succeed with a child. We help family destinations to dispel these myths.
• 60% of young mothers in Russia practically do not leave the Internet.
• On average, mothers spend 2.5 hours on TV and 3.5 hours on the Internet daily.
• The most effective channels for interacting with moms are the Internet, with a focus on social networks and forums for moms and TV.

...at the right time

Our Industry Solutions

We are experts at following industries and we are helping

Tourism Ministries

• Identifying competitors (countries and regions) for Russian tourists, in the Global market. Analysing their strengths and weaknesses to determine your competitive advantage.
• Giving you an overview of the latest trends among Russian travellers.
• Increasing your country’s brand awareness through online and offline brand promotion activities.
• Building business relations between countries and the Federal Agency for Tourism (Rosturizm).
• Building business relations between countries and local tour operators.
• Giving you overview of the latest trends among Russian travellers.
• Identifying competitors - airlines operating in the Russian market. Analysing their strengths and weaknesses to determine your competitive advantage.
• Strengthening your brand through online and offline promotion activities.
• Creating your digital airline strategy for the digital passenger.
• Targeting relevant Russian travellers via multiple channels and devices.
• Identifying Russian tourists wants and needs when choosing a hotel.
• Strengthening your hotel business through online and offline brand promotion activities.
• Leveraging digital advertising tools to promote your hotel website.

Marketing & Advertising Agencies

• Giving you access to our expertise and the Russian Tourism Market research database.
• Support in development of proposals, analytics, and media kits for your patrons.
• Giving detailed guidance on the digital media scene of Russia.
• Creating comprehensive analysis of the Russian advertising market.
• We'll consult with you in a seamless manner to ensure our marketing activities on the Russian market are aligned with your strategy.

We teach the market

Webinar for Destination Management Organizations and National Tourism Offices | May 2020

Conference held by RMAA Travel team in December 2019 for representatives of tourist offices and embassies.

RMAA CEO Vadim Tylik joined PATAcademy as a speaker in November 2019 in Bangkok.

PTM is Asia Pacific’s international travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships.

The webinar was led by Svetlana Pyatikhatka, Business Development Director of RMAA Travel. Webinar is a part of the Pacific Asia Travel Association Spotlight series.

The meeting of the National tourism boards of countries and embassies, organized by the agency RMAA Travel with the support of ANTOR Russia, was held in Moscow in April 2019.

During the meeting, the CEO of our agency (Vadim Tylik) spoke about the tourism marketing trends, the direction of the media industry, and following tourism industry.

Russian-Speaking Influencer Marketing Overview

White Paper:

Further insights and trends in the Influencer Industry within Russia and the CIS

Russian Tourism Market Report: Trends, Analysis & Statistics 2022

How to impress Russian tourists and attract them to your country.

Russian Digital Market Overview

White Paper: Strategic Insights into Russian Digital Marketing Landscape

Russian Tourism Market Digest

Learn about the main changes in the Russian tourism and digital market in 10 minutes

Russian Tourism Industry Mind Map

Mind Map of Russian travel and tourism industry players

RMAA Travel is the member of

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Contacts of our Russian Travel Agency

Contact us to learn more about our Russian travel agency services and learn more about our tours to Moscow , tours to St. Petersburg for summer or winter and our other Russian tourism products. Express to Russia is the leading Russian travel agency on the web and has operated as an official Russian tour operator for the past 10 years.

Trans-Europe Express LLC +7 812 570 4709

Our travel brands include

Express to Russia

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