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National Tourism Day – May 7, 2024

National Tourism Day takes place on May 7. This day is observed during National Travel and Tourism Week in the United States, which occurs every first full week of May. National Travel and Tourism Week was first celebrated in May 1983, as President Ronald Reagan signed a Proclamation urging all citizens to observe the week.

National Tourism Day timeline

The term ‘tour’ is first used, soon followed by the term ‘tourist,’ referring to participants of tourist events.

Tourism is mainly for the rich, who have enough money and spare time for traveling.

As the oldest travel company in the world, the Thomas Cook Company initiates organized tourism.

The Thomas Cook Company organizes the first group package tour.

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The Best Tabletop Radio of 2023

The best tabletop radio will allow you to groove and listen to your favorite tunes as and whenever you like!

National Tourism Day Activities

Send a souvenir from your city or state.

Pick one of the many souvenirs from your local city or state, and mail it to one of your friends abroad. You’ll be amazed at their reactions.

Plan a trip out of country

With a plethora of travel options at your fingertips, why not plan to travel abroad for a week, or two, or three?

Give the gift of travel.

Give a plane ticket to a loved-one, or friend. They say traveling is one of the most enjoyable and enriching activities one can do.

Why We Love National Tourism Day

Tourism opens up people to new experiences.

Travel is good for lots of things – if you’re traveling for business, on a one-week family trip, or gave up everything to pursue a nomadic life, traveling can make you a happier person by building self-confidence through new experiences, breaking barriers and allowing you to meet people from all over the world.

Tourism bridges the language barrier

People who visit foreign countries are encouraged to learn new phrases, words of the native languages of each foreign country they visit. Speaking in foreign tongues helps people attain a whole new outlook in life.

Culture shock

Culture shock describes the impact of moving from a familiar culture to an unfamiliar one. It's the surprise of a new environment, with new people and a new way of life.

National Tourism Day dates

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National Tourism Day 2024: Date, history, theme and significance of the day

National tourism day honours india's scenic landscapes and the value of tourism to the economy. from date and history to theme, here's all you need to know..

National Tourism Day 2024: Every year, National Tourism Day is observed to honour India's scenic landscapes and to increase public understanding of the value of tourism to the country's economy. India is a popular travel destination that draws tourists from all over the world. Therefore, India places a great deal of weight on tourism from a cultural and economic standpoint. India offers a wide range of travel experiences , such as ecotourism, cruises, business, sports, rural, educational, and medical travel. India's diversity makes it a popular travel destination. The day also serves to honour the contributions made by a multitude of people who work in the travel and tourism sector. From history to significance, here's everything you need to know about this day. (Also read: Kerala: 4 tourism hotspots to host adventure sporting events in 2024 )

National Tourism Day 2024: Date and history

National Tourism Day is celebrated every year on January 25. This year it is falling on Thursday. The Indian government is reported to have first celebrated National Tourism Day in 1948. Its aims were to promote popular tourist destinations across the country and to preserve the nation's cultural heritage. In India, government plans to promote and grow tourism are formulated by the Ministry of Tourism. It also works with state, federal and private sector organisations.

National Tourism Day 2024 theme

Each year, National Tourism Day highlights a specific theme to raise awareness about various aspects of tourism. In 2024, the designated theme is 'Sustainable Journeys, Timeless Memories,' promoting responsible and mindful travel. Contrastingly, the focus in 2023 was on 'Tourism and Green Investments,' emphasizing the intersection between tourism and environmentally conscious financial initiatives.

Significance of National Tourism Day

The significance of National Tourism Day lies in its ability to raise awareness of the role that tourism plays in promoting economic growth and job creation, both nationally and globally. The day also seeks to increase public understanding of the economic, social and cultural impact of tourism on a country's economy. This day also highlights the importance of sustainable tourism practices that benefit local communities. Numerous programmes, seminars, workshops and tourism-related promotions are planned for the day to showcase the distinctive experiences and attractions that the country's diverse regions have to offer.

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National Tourism Day 2024: Know about history, theme and celebrations

The national tourism day is celebrated on january 25, while the world tourism day is celebrated on september 23..

National Tourism Day is dedicated to celebrating the unique characteristics of our country. Celebrated on January 25 every year, the day is observed to give a boost to the economy, and to promote and create awareness about the many tourist spots of India – be it ecological, business, heritage, or even educational. On the occasion of this year’s National Tourism Day, let’s understand the year’s theme and celebrations.

The National Tourism Day is celebrated on January 25, while the World Tourism Day is celebrated on September 27. The main focus of celebrating this day in India is to educate people about the benefits of traveling, to appreciate the country’s beauty and spread awareness of the importance of tourism.

The theme this year is “Sustainable Journeys, Timeless Memories.” Every year, the theme is such that different aspects of the the country’s tourism are highlighted.

How is it celebrated

Different states have planned celebrations with their unique twist this year. Madhya Pradesh has tweeted about ‘Sair Sapata’ an evening full of cultural celebrations planned by the state government.

Meanwhile, the Ministry of Tourism has inaugurated Bharat Parv 2024 to commemorate the 75th Republic Day celebrations. “This celebration of India’s rich cultural tapestry promises to be an unforgettable experience,” the Ministry of Tourism tweeted. From January 23 to January 31, the Ministry of Tourism shall organise various cultural programmes, encourage and display diverse cuisines, promote stunning handicrafts and vibrant performances as a part of this initiative at Red Fort, Delhi .

Tomorrow is the day! Bharat Parv 2024 organised by the Ministry of Tourism begins! 🎉 Join us at the Red Fort, Delhi, for a spectacular celebration of India’s rich culture and heritage. Dive into the world of diverse cuisines, stunning handicrafts, and vibrant performances.… pic.twitter.com/NNGbyYrKRE — Ministry of Tourism (@tourismgoi) January 22, 2024

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National Tourism Day 2024, Its History, Significance & Theme

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National Tourism Day, an annual commemoration observed on the 25th of January in India, holds a distinctive significance as it serves as a dedicated occasion to express gratitude and appreciation towards the multitude of travelers who embark on journeys to immerse themselves in the rich tapestry of our nation’s cultural heritage, historical landmarks, and delectable culinary delights. The year 2022 witnessed these festivities being seamlessly integrated into a broader initiative spearheaded by the Indian government known as Azaadi ka Amrit Mahotsav.

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This momentous day is a testament to the thriving tourism industry in India, where both domestic and international tourists converge to witness the unparalleled beauty and diversity that our country has to offer. From the majestic historical monuments that narrate tales of bygone eras to the vibrant and varied cultural traditions that grace every corner, National Tourism Day serves as a beacon, inviting enthusiasts to partake in the immersive experience of India’s vast and enchanting landscapes.

The celebration of National Tourism Day as part of Azaadi ka Amrit Mahotsav is not merely a festive occasion but a concerted effort to showcase the multifaceted facets of India’s heritage. This initiative, launched by the government, aims to commemorate the 75th anniversary of India’s independence by highlighting the pivotal moments in our history, celebrating the diverse cultural mosaic, and fostering a sense of unity and pride among the citizens.

Azaadi ka Amrit Mahotsav unfolds as a grand tapestry, interwoven with events and activities that showcase the essence of India – a land where tradition seamlessly merges with modernity, where the echoes of history resonate with the rhythms of contemporary life. National Tourism Day, nestled within this larger framework, becomes a vital thread, weaving together the narrative of India’s past, present, and future.

As the nation comes together to celebrate National Tourism Day, it is an opportune moment to reflect on the role of tourism in fostering economic growth, cultural exchange, and global understanding. The diverse array of tourist attractions, ranging from the iconic Taj Mahal to the serene backwaters of Kerala, symbolizes the rich tapestry of experiences that await those who choose to explore India.

In conclusion, National Tourism Day stands as a joyous celebration, not only of the visitors who grace our land but also of the collective heritage that defines us as a nation. Through the lens of Azaadi ka Amrit Mahotsav, it becomes a poignant reminder of India’s journey towards independence and a call to embrace the cultural tapestry that binds us together as one diverse and vibrant nation.

History of National Tourism Day

The rich tapestry of National Tourism Day 2024 finds its roots in a pivotal decision made by the Indian government, where January 25th emerged as a designated day to extol the virtues of tourism. This initiative was conceived with the overarching objective of highlighting the indispensable role tourism plays in fostering the growth and development of our nation, while simultaneously igniting enthusiasm among the populace for the myriad celebrations that mark Indian Tourism Day nationwide.

At the helm of these endeavors stands the Ministry of Tourism, akin to an unsung superhero operating behind the scenes. Charged with the responsibility of ensuring seamless operations, this ministry serves as the architect of the rules and plans that underpin the flourishing of tourism, effectively steering the course towards progress and expansion. Collaborating synergistically with various other entities, the Ministry of Tourism toils diligently to disseminate awareness globally, ensuring that people from all corners of the world are well-informed about the myriad treasures that India has to offer to discerning travelers. Their concerted efforts thus contribute significantly to the elevation of India’s profile on the global tourism stage.

In essence, National Tourism Day stands as a testament to the multifaceted initiatives spearheaded by the Ministry of Tourism and its collaborative partners. It is a day to not only celebrate the beauty and diversity of India but also to recognize the concerted efforts of those working tirelessly to make India a premier destination on the world tourism map. As the nation collectively embraces the festivities, the spirit of National Tourism Day permeates every corner, inspiring a profound appreciation for the wonders that make India a captivating and unparalleled tourist haven.

Themes of National Tourism Day

In the year 2024, National Tourism Day embraces the overarching theme of “Sustainable Journeys, Timeless Memories.” This distinctive theme underscores the significance of fostering responsible and mindful travel practices among individuals and communities alike. The essence of this theme lies in encouraging a collective commitment to sustainable tourism, wherein travelers conscientiously engage in activities that minimize their environmental impact and contribute positively to the local communities they visit.

The concept of sustainable journeys advocates for a holistic approach to tourism, emphasizing the preservation of natural resources, cultural heritage, and the overall well-being of destinations. Travelers are urged to make informed choices that align with environmentally friendly practices, promoting the conservation of ecosystems and biodiversity. This theme calls upon the tourism industry, travelers, and local communities to collaborate in creating a harmonious balance between exploration and conservation.

Furthermore, the theme “Sustainable Journeys, Timeless Memories” invites a reflection on the enduring nature of memories created through travel. By adopting sustainable practices, travelers not only contribute to the longevity of the destinations they visit but also ensure that future generations can continue to experience and cherish the beauty and cultural richness of these places.

In essence, National Tourism Day 2024 serves as a platform to inspire a shift in mindset towards responsible tourism, encouraging travelers to be mindful of their ecological footprint and cultural impact. Through the lens of “Sustainable Journeys, Timeless Memories,” the celebration of tourism extends beyond the mere exploration of new places, transcending into a commitment to preserving the timeless allure of destinations for generations to come.

Celebrations and Activities

National Tourism Day is not just a date on the calendar; it’s a series of events and activities that bring people together. From global initiatives to community-driven projects, discover the vibrant celebrations marking this special day.

Importance of Tourism

This section explores the multi-faceted importance of tourism, from its economic benefits and social advantages to the environmental considerations that come with responsible travel.

Impact of COVID-19 on Tourism

The COVID-19 pandemic brought unprecedented challenges to the tourism industry. This part of the article discusses the resilience of the sector, the adaptations made, and the future prospects in a post-pandemic world.

Tips for Responsible Tourism

In an era where sustainability is key, this section offers practical tips for responsible tourism, encouraging readers to make eco-friendly choices and be culturally sensitive travelers.

Role of Technology in Tourism

Technology has transformed the way we travel. Explore the digital advancements, online platforms, and emerging trends in augmented reality and virtual tourism shaping the future of the industry.

Famous Tourist Destinations

From iconic landmarks to hidden gems, this section highlights some of the world’s most famous tourist destinations, inviting readers to explore and experience the diverse wonders our planet has to offer.

National Tourism Policies

Governments play a crucial role in supporting the tourism sector. Uncover the initiatives, incentives, and challenges faced by national tourism policies, exploring the ways governments contribute to the industry’s growth.

Future Trends in Tourism

What does the future hold for the world of travel? This section examines emerging trends, technological innovations, and shifting consumer preferences that will shape the future of tourism.

Personal Experiences and Stories

Real-life stories add a personal touch to the article, showcasing the transformative power of travel and encouraging readers to share their own experiences.

As we wrap up this journey through the history, significance, and themes of National Tourism Day, take a moment to reflect on the impact of travel on our lives. Whether through economic contributions, cultural exchange, or personal growth, tourism plays a vital role in shaping our world.

Frequently Asked Questions (FAQs)

1. What is the main purpose of celebrating National Tourism Day?

National Tourism Day aims to promote and celebrate the importance of tourism in fostering cultural exchange, economic growth, and global understanding.

2. How can individuals contribute to responsible tourism?

Travelers can contribute to responsible tourism by making sustainable choices, being culturally sensitive, and respecting the environment and local communities.

3. What are the current challenges faced by the tourism industry?

The tourism industry faces challenges such as the impact of the COVID-19 pandemic, environmental concerns, and the need for sustainable practices.

4. How can technology enhance the tourism experience?

Technology enhances the tourism experience through digital advancements, online platforms, and emerging trends like augmented reality and virtual tourism.

5. Where can I get more information about National Tourism Day celebrations?

For more information about National Tourism Day celebrations, visit official tourism websites, follow relevant social media accounts, and engage with local community events.

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National Tourism Day 2024, Its History, Significance & Theme

National Tourism Day 2024

National Tourism Day, celebrated every year on January 25th in India, is a special day to honor the many visitors who come to explore and enjoy our country’s culture, history, and delicious food. In 2022, these celebrations were part of a big effort by the Indian government called Azaadi ka Amrit Mahotsav.

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National Tourism Day 2024 Theme

The theme of National Tourism Day 2024 centers around the theme “Sustainable Journeys, Timeless Memories,” emphasizing the concept of responsible and mindful travel. The theme encourages travelers to make good choices that help the environment, support local communities, and preserve cultural heritage.

History of National Tourism Day 2024

The story of National Tourism Day goes back to when the Indian government decided that January 25th would be a special day to celebrate tourism. The goal was to show everyone how essential tourism is for our country’s growth and to get people excited about Indian Tourism Day celebrations happening all across the nation.

The Ministry of Tourism is like the superhero behind the scenes, making sure everything runs smoothly. They create the rules and plans to help tourism grow and spread. Teaming up with other groups, they work hard to make sure people all over the world know about the incredible places to visit in India.

National Tourism Day 2024 Significance

India is a fantastic place with lots of different places to explore. National Tourism Day is like a big thank-you to people from all over the world who come to experience the beauty of our country. This article will share some interesting facts about why this day is important, celebrating tourists and recognizing how much they contribute to our economy and culture.

Every year on January 25th, National Tourism Day brings attention to the important role tourism plays in India. The tourism industry adds a significant chunk to our country’s money (9.2% of the total), and it provides jobs for many people (8.1% of employment). This makes this day quite significant.

Why Indian Tourism Day Matters

India has a rich history and so many cool places to visit. National Tourism Day helps everyone understand how tourism is not just about fun vacations. It’s also a big part of how our country makes money and shows off its unique culture and heritage.

While celebrating National Tourism Day, we also get to learn some fun facts about India. Did you know that we have 40 UNESCO World Heritage Sites? The latest one is Dholavira, an ancient city. And we have one of the highest railway bridges, the Chenab Bridge, which is even taller than the Eiffel Tower!

Checking Out Tourism Stats in India

Ever wondered which states in India are the most popular for tourists? Maharashtra is number one, attracting more than 5 lakh foreigners. Tamil Nadu comes next, with Uttar Pradesh and Delhi following closely. According to the World Travel and Tourism Council, the tourism sector contributes a whopping $220 billion to India’s economy every year.

Apart from regular tourism, more and more people are coming to India for medical reasons. This is becoming a big deal, reaching $3 billion, and experts think it will keep growing.

In Conclusion

National Tourism Day, happening every January 25th, is like a big celebration of India’s wonderful places and the people who come to visit. It’s not just a day to say thanks but also a reminder of how tourism makes our country better in so many ways. As we welcome more visitors from around the world, National Tourism Day guides us toward a future where India shines even brighter on the global stage.

25th January 2024 Special Day

As January 25th, 2024, approaches, the world eagerly anticipates National Inspiration Day—a special occasion for reflection, goal-setting, and renewed optimism. This symbolic date serves as a catalyst for personal growth, inviting individuals to envision a promising year ahead and a future filled with potential. The early arrival of National Inspiration Day in 2024 ignites hope, fostering a global spirit of positivity and motivation.

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National Tourism Day 2024: Theme, Significance & Everything You Need To Know About This Day

On january 25, india celebrates national tourism day to appreciate its scenic landscapes and honour the importance and value of tourism to the economy..

India is one of the favourite vacation destinations for people from all over the world. The natural beauty, culture, and rich history of this country have always played a big role in attracting tourists and that’s why we observe January 25 as the National Tourism Day. So, today we’ll dive into why this day is celebrated, its history, significance, and the theme for 2024. Keep scrolling on and know all about it!

What Is National Tourism Day & What’s Its Significance?

Back in 1948, the Indian government declared January 25 as National Tourism Day with an aim to bring Indian tourism into the spotlight. Since then, in a bid to honour the beautiful landscape and rich tapestry and diversity of India, each year we celebrate National Tourism Day on January 25.

Tourism makes up a major part of the Indian economy. Therefore, the government pays attention to raising awareness about tourism in the country. From ecotourism and cruises to rural and medical travel, India offers a range of travel experiences. Moreover, this day also signifies the importance of tourism for India’s social, political, and cultural worth in the world.

The day is observed each year to promote various popular tourist destinations across India, encourage people to explore these places and preserve the nation’s cultural heritage. Not to forget, this day also honours the people who work in the travel and tourism industry. Statistically, about 15.3% of Indian employees work in this industry. National Tourism Day recognises their contribution and encourages it as well.

Also Read:   CT Throwback: From Spiritual To Dark, 5 Types Of Tourism That Peaked In 2023

Sustainable Journeys, Timeless Memories – Theme For This Year

Each year, this day is celebrated with a different theme and this year is no different. For National Tourism Day 2024, the theme decided is ‘Sustainable Journeys, Timeless Memories.’ This theme highlights the importance of responsible, sustainable, and mindful travel among tourists. There are many programmes, seminars, workshops, and tourism-related shows planned across India by the government today to help people in this industry.

So, what does your travel list look like this year? Share it with us in the comments section!

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National Tourism Day 2024, Date, History, Theme and Significance

National Tourism Day 2024 is observed to cultivate awareness among the global community on the importance of tourism.

National Tourism Day 2024

National Tourism Day , celebrated annually in India, is a significant event that highlights the importance of tourism for the country’s economy and cultural heritage. As we approach National Tourism Day in 2024, it’s essential to understand its history, theme, and the broader significance it holds in promoting India’s diverse and rich tourist destinations.

Date and Observance of National Tourism Day 2024

National Tourism Day is observed on January 25th each year. This day is earmarked to foster awareness among the international community about the importance of tourism and its social, cultural, political, and economic values. The day also serves as an opportunity to explore the potential of tourism in India, which is home to a myriad of historical landmarks, natural beauty, and rich cultural traditions.

National Tourism Day-Historical Context

The origin of National Tourism Day dates back to the efforts of the Government of India to boost tourism in the country. Recognizing the potential of tourism as a major contributor to economic growth and cultural exchange, the government initiated various programs and campaigns to promote India as a global tourist destination. The decision to designate a specific day to celebrate tourism was part of these broader efforts.

National Tourism Day 2024-Theme

The theme for this year is ‘ Sustainable Journeys, Timeless Memories .’ It emphasises the concept of responsible and mindful travel. As a part of this day, seminars, cultural events, and other programmes are organised by the central government.

National Tourism Day 2024-Significance

The significance of National Tourism Day lies in its role in promoting tourism as a vital part of India’s economic and cultural fabric. It is a day to:

• Recognize the contribution of tourism to the nation’s economy.
• Highlight the cultural exchange that tourism fosters.
• Encourage sustainable and responsible tourism practices.
• Showcase India’s diverse attractions, from its historical monuments and natural wonders to its rich culinary and traditional arts.
• Boost domestic and international tourism.

Important Questions Related to exam

• When is National Tourism Day celebrated in India?
• Why did the Government of India initiate various programs and campaigns related to tourism?
• What is the theme for National Tourism Day 2024?

Kindly share your responses in the comment section!!

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National Tourism Day 2024: History, importance, theme and quotes of the day

National tourism day is celebrated to enhance awareness among the worldwide community on the significance of tourism. india offers many types of tourism like cultural, natural, and others.

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National tourism day 2024: history, national tourism day 2024: theme, national tourism day: importance, the 10 best budget travel destinations for 2024; all details inside, world pharmacists day 2023: date, theme, history, importance and more, meta enables 'link history' on facebook: what it is and how-to disable it, pravasi bharatiya divas 2023: history, importance, theme, venue, & details, world tourism day 2023: theme, history, importance, celebration, quotes, republic day 2024 parade: check what makes this year's parade special, national voters' day: election commission marks 75 years of service today, uttarakhand cm along with his cabinet slated to visit ayodhya on feb 2, delhi's temperature dips to 4.8 degrees, orange alert for dense fog, budget 2024 live: industry bodies urge govt to continue focus on capex, national tourism day: 7 inspiring quotes .

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First Published: Jan 25 2024 | 11:22 AM IST

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National Tourism Day 2024: Embracing the Rich Tapestry of Travel

National Tourism Day, celebrated annually on January 25th, is a global ode to the spirit of travel. This day not only encourages people to explore the diverse landscapes of their own countries but also promotes international tourism. In this article, we delve into the significance, theme, and history of National Tourism Day 2024, exploring fascinating tourism day facts.

Significance of National Tourism Day

National Tourism Day holds immense importance as it fosters a sense of appreciation for the cultural, historical, and natural wonders within one’s homeland. It serves as a reminder that exploration is not only about distant lands but also about rediscovering the beauty within our borders. This celebration is a catalyst for economic growth, promoting tourism as a key industry.

The theme for National Tourism Day 2024

The theme for National Tourism Day 2024, “Sustainable Journeys, Timeless Memories,” embodies a paradigm shift in the way we perceive and engage with travel. This theme serves as a compass, guiding enthusiasts toward a more conscientious and responsible exploration of the world. “Sustainable Journeys” reflects the growing global and cultural awareness of the environmental impact of tourism. It encourages travellers to adopt eco-friendly practices, such as choosing green accommodations, supporting local conservation initiatives, and minimising their carbon footprint. The emphasis on “Timeless Memories” reinforces the idea that the true value of travel extends beyond mere sightseeing. It encourages travellers to forge meaningful connections with the places they visit, leaving a positive, lasting impact on local communities.

Evolution of National Tourism Day

The roots of National Tourism Day trace back to 1970 with the establishment of the United Nations World Tourism Organization (UNWTO). Recognizing the pivotal role of tourism in fostering global understanding, this day was officially designated to raise awareness about the social, cultural, political, and economic values inherent in travel. Since its inception, countries worldwide have embraced this celebration, marking it with diverse activities and events that not only promote tourism but also highlight its broader impact. Over the years, National Tourism Day has evolved into a global celebration, symbolising the interconnectedness of nations through the shared joy of exploration. It stands as a testament to the ongoing efforts to promote sustainable and responsible travel, emphasising the importance of preserving the rich heritage and natural wonders that make our world a tapestry of unique experiences. As we commemorate National Tourism Day, we acknowledge its evolution into a significant occasion that transcends borders, fostering a sense of unity and appreciation for the beauty that exists within and beyond our national boundaries.

Why We Celebrate National Tourism Day

National Tourism Day stands as a testament to the multifaceted benefits that travel brings to individuals and nations alike. By designating a specific day to celebrate tourism, we acknowledge its capacity to transcend borders, fostering connections that contribute to the fabric of a harmonious global community. National Tourism Day, therefore, is a collective recognition of the transformative power of travel in promoting mutual respect, appreciation for diversity, and the shared values that unite us as inhabitants of this interconnected world.

National Tourism Day Quotes

In the spirit of celebrating the joy of travel on National Tourism Day, it is fitting to draw inspiration from timeless quotes that encapsulate the profound impact of exploration. Gustave Flaubert’s reflection, “Travel makes one modest, you see what a tiny place you occupy in the world,” resonates with the humbling realisation that comes with venturing beyond familiar horizons. Saint Augustine’s metaphor, “The world is a book, and those who do not travel read only one page,” encapsulates the idea that travel is a journey through the chapters of our global narrative, each destination offering a unique story. Ibn Battuta’s insight, “Travelling – it leaves you speechless, then turns you into a storyteller,” captures the transformative nature of travel, where experiences become stories that transcend personal narratives, becoming part of a collective human tale. These quotes not only serve as eloquent expressions of the significance of National Tourism Day but also inspire us to approach travel with a sense of humility, curiosity, and a commitment to creating stories that endure through time.

Explore, Appreciate, Preserve

The heart of National Tourism Day lies in encouraging people to explore, appreciate, and preserve the beauty around them. It serves as a call to action, urging individuals to be responsible travellers, leaving behind only footprints and taking away memories.

Sustainable Tourism: A Pledge for the Future

The theme “Sustainable Journeys, Timeless Memories” is not just a catchy phrase; it embodies a commitment to sustainable tourism practices. In an era where climate change and environmental degradation are pressing concerns, the travel industry faces the challenge of striking a balance between catering to the wanderlust of millions and preserving the delicate ecosystems visited. Sustainable tourism seeks to minimise the negative impact of travel, promoting eco-friendly accommodations, responsible wildlife encounters, and community engagement. This National Tourism Day, let us pledge to travel with a conscience, leaving a positive imprint on the places we visit.

Economic Impact of Tourism

National Tourism Day is a celebration not just of leisure but also of economic vitality. The tourism industry contributes significantly to a country’s GDP, providing employment and fostering entrepreneurship. From hotels and restaurants to local artisans and tour guides, the economic ripples of tourism benefit a broad spectrum of businesses. As we celebrate National Tourism Day, it’s essential to recognize the role tourism plays in driving economic growth and supporting local communities.

Personal Reflection: The Joys of Travel

Beyond the economic and cultural aspects, National Tourism Day is an opportunity for individuals to reflect on the personal joys of travel. It’s a celebration of the moments that become memories—whether it’s a breathtaking sunset on a pristine beach, the laughter shared with locals in a bustling market, or the awe-inspiring beauty of historical landmarks. These personal reflections remind us of the intangible but profound impact that travel has on shaping our perspectives and enriching our lives.

As we celebrate the joy of travel on National Tourism Day, let’s also nurture the spirit of exploration in our young ones. EuroKids , a leading preschool and kindergarten chain, is committed to providing a holistic learning environment tha t fosters curiosity and creativity in children. Join us in shaping the future generation of explorers and adventurers. Visit our website today.

National Tourism Day is more than just a celebration; it is a reminder of the interconnectedness of our world. As we embark on journeys, let us carry with us the responsibility to preserve and protect the treasures we encounter. The theme for 2024, “Sustainable Journeys, Timeless Memories,” encapsulates the ethos of responsible travel. So, let’s celebrate National Tourism Day with a renewed commitment to exploring the world with open hearts and leaving a positive impact in our wake.

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National Tourism Day 2024: Significance & Celebrating the Wonders of India

Raising appreciation for india's diversity.

• 25th January celebrated as National Tourism Day
• Theme for this year's National Tourism Day is "Sustainable Journeys, Timeless Memories"
• Explore 10 Popular Tourist Destinations in India

National Tourism Day 2024 : Today is National Tourism Day in India. This annual event highlights the importance of Tourism in India and India’s Economy. This event is celebrated to raise awareness about the country’s diverse attractions. The government decided to designate January 25th specifically for celebrating tourism nationwide in 1948

Indian Ministry of Tourism celebrates this day by organizing various events, and campaigns and taking initiatives to showcase different regions of India. The Theme for this year’s National Tourism Day is “Sustainable Journeys, Timeless Memories”. This theme urges Travelers and Tourism Partners to make mindful choices that positively impact local communities, heritage sites, and the Big Part Environment.

Significance of National Tourism Day 2024

National Tourism Day recognizes the direct correlation between tourism and India’s Economic Growth. In 2019 Tourism contributed to over 41 Million jobs in India according to Government Data. It also increases Foreign Exchange and helps to boost small entrepreneurs and local businesses.

Beyond Economics, National Tourism Day 2024 Promotes India’s rich history and Cultural Diversity. It encourages Citizens to Discover the wonders of India, not only Indian citizens but also foreigners. India’s varied landscape from Mountains to Deserts to beaches, India offers unique experiences.

Celebrating National Tourism Day 2024

National Tourism Day is also an opportunity to discuss responsible tourism practices. Travelers must respect the local customs and contribute positively to the place they visit.

Some tips for being a responsible tourist:

• Research the place Before visiting and Be aware of Cultural Norms.
• Avoid Activities that locals may find offensive.
• Buy local products and handicrafts to support small businesses. Bargain Respectfully.
• Be mindful of the environment. Don’t litter. Always Prefer Public Transport instead of Private Vehicles.
• Don’t take photos of people without permission. Observer and engage Respectfully.
• Make donations to local charities and organizations working for community welfare.

These are all campaigns that are currently running by government, Check Here

The Next Chapter for Tourism in India

India’s travel and hospitality industry saw massive losses during the pandemic but things are now looking up for the sector. Domestic travel is expected to help the industry. It will recover as International tourism slowly gets back on track. Additionally, the recent build of Ram Mandir has become a major attraction point worldwide in India.

People Also Reading: Lalbaugcha Raja 2023: New Theme, First Look, Why Lalbaugcha Raja is Famous?

There is huge potential for growth in areas like medical tourism, Eco-Tourism, Adventure travel and Food Tourism. In India Big Events like the G20 Summit in 2023 should also give tourism a major Boost. The Future looks bright for Indian Tourism!

10 Popular Tourist Destinations in India, 2024

National Tourism Day is the perfect time to reignite India’s tourism industry and showcase to the world the treasure chest of experiences our incredible country has to offer.

For Daily Informative Tips and News Follow POVBharat On Instagram.

Frequently Ask Questions about National Tourism Day 2024

When is national tourism day celebrated in india.

National Tourism Day is celebrated on January 25th every year across India.

Why is National Tourism Day celebrated?

National Tourism Day aims to raise awareness about the importance of tourism for India’s economic growth. It also promotes India’s diverse tourist attractions and cultural heritage.

What is the theme for National Tourism Day 2024?

The theme for 2024 is “Sustainable Journeys, Timeless Memories” which promotes responsible and mindful tourism practices.

How did National Tourism Day start in India?

The Government of India designated January 25th as National Tourism Day in 1948 to highlight the role of tourism nationwide.

How can I celebrate National Tourism Day?

You can celebrate by visiting local fairs and fests, going on a trip, or sharing experiences about your favorite Indian destinations on social media.

What are some top tourist destinations in India?

Some popular places to visit are the Taj Mahal, Jaipur, Kerala, Goa, Varanasi, Mumbai, and Ladakh.

Why is responsible tourism important?

Responsible tourism helps create a positive impact on local communities, preserves cultural heritage, and protects the environment.

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National Tourism Day 2024: Theme, history and importance

National tourism day 2024: our lives would not be the same without travel. it helps us appreciate the beauty of our planet, broadens our horizons, and draws us closer to others from many cultural backgrounds. additionally, we honour the significance and influence of tourism in our lives on national tourism day, which falls on january 25 every year..

New Delhi: National Tourism Day in India is observed on January 25 every year, a day before Republic Day. India attracts millions of national and international tourists annually with its world-renowned destination. India’s natural beauty and rich cultural heritage make it a popular tourist destination. Tourism in India is seen as a key factor in bringing about social and economic development for the people of India. The country’s tourism industry has seen a steady growth in recent years, providing employment opportunities for many people worldwide. Let us know why the day was created and its importance.

National Tourism Day 2024: History

National Tourism Day was first celebrated in 1948 and aimed to promote popular tourist destinations nationwide. The government also sought to preserve India’s cultural heritage. The Ministry of Tourism works with the state, central government, and private sector organisations to promote and grow tourism in India.

What is the significance of National Tourism Day?

The importance of National Tourism Day stems from its potential to promote awareness of tourism’s role in fostering economic growth and job creation on a national and worldwide scale. The day also aims to raise public awareness of how tourism affects a nation’s economic, social and cultural economy. This day additionally highlights the value of eco-friendly tourist strategies that support regional economies. The day is scheduled with many events, including seminars, workshops, and promotions about tourism, all aimed at showcasing the unique experiences and attractions the nation’s different regions offer.

What is the theme for National Tourism Day 2024?

National Tourism Day every year focuses on a specific theme to raise awareness about tourism, and this year, the theme is ‘Sustainable Journeys, Timeless Memories’, which means promoting responsible and mindful travel. In 2023, the focus was on ‘Tourism and Green Investments’, emphasising the intersection between tourism and environmentally conscious financial initiatives.

This #NationalTourismDay , let’s take a moment to explore and appreciate the majestic beauty of #India including its architectural heritage sites, sacred ghats, serene beaches, spectacular landscapes and more. if (screen.width > 960) { googletag.cmd.push(function() { googletag.display("desktop_content2_970x250"); }); }; — Airports Authority of India (@AAI_Official) January 24, 2024

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National Tourism Day 2024: History, Theme, and Significance

• Updated on  
• Jan 24, 2024

Every year, the National Tourism Day is celebrated on 25 January. This day highlights the pivotal role of the tourism sector in strengthening the economy of our country. Moreover, this day also honors foreign visitors to come and explore the diverse Indian cultural heritage, traditional food, and history. Interestingly, in 2022, the National Tourism Day celebrations were a major part of Azadi ka Amrit Mahotsav, an Indian government initiative. 

Table of Contents

• 1 History of National Tourism Day
• 2 National Tourism Day Theme 2024
• 3 What is the Significance of this Day?
• 4 5 Quotes on National Tourism Day

Also Read: International Customs Day 2024: History, Theme, and Significance

History of National Tourism Day

Although there is not much information available about the history of the day, here are a few important points to remember;

• According to widely held beliefs, the was first observed somewhere around the year 1948.
• It happened after the Indian government established a tourist committee which in turn started celebrating this day with great enthusiasm and pride. 

National Tourism Day Theme 2024

Every year, the day is celebrated with a different theme in the center of attraction. The theme for 2024 is Sustainable Journeys, Timeless Memories,” emphasizing the concept of responsible and mindful travel . Similarly, the theme for 2022 was Rural and Community-Centric Tourism.  

Also Read: National Girl Child Day- Date, Theme, History, Significance  

What is the Significance of this Day?

India is a country of rich culture that attracts visitors from all around the world. National Tourism Day holds great significance in India for several reasons such as:

• It not only promotes tourism but also raises awareness about its importance for the economic sector of India. 
• The day encourages the people of India to explore the marvelous attractions of their country and support the rapid growth and development of domestic tourism. 
• Interestingly, the day also urges people to turn to sustainable tourism practices that will eventually help in mitigating the negative impacts on our environment.
• It also sheds light on the overall economic benefits of the tourism industry. A few examples include creating new jobs, generating revenue, and offering investment opportunities. 

5 Quotes on National Tourism Day

Here are 5 quotes on one of the most important days and dates to further enrich your learning about this topic. 

Tourism is the best education. It teaches you to be open-minded, to understand and appreciate different cultures. – Amitabh Bachchan

Traveling – it leaves you speechless, then turns you into a storyteller. – Ibn Battuta

Tourism is a passport to peace and prosperity. – Enrique Peña Nieto

Tourism is the biggest industry in the world, and it’s still growing. – Louis D’Amore

The journey is the destination. – Dan Eldon

Today, we celebrate National Tourism Day & cherish the efforts of the Tourism Ministry. On this day, let us appreciate & explore the historical, cultural & natural beauty of India & promote the culture of travelling, which is essentially a prerequisite for our growing economy. pic.twitter.com/0yTuY8ej61 — Congress (@INCIndia) January 25, 2023

Related Blogs

National Tourism Day is celebrated in India every year on 25 January. It brings forward the importance of the tourism industry in developing and strengthening the economy of our country. Moreover, the day also subtly promotes tourism as a means of cultural exchange between countries, sustainable development and preservation of the environment, and economic growth. 

The theme for World Tourism Day 2023 was Tourism and green investment. 

The theme for this day 2024 is Sustainable Journeys reflects the growing global and cultural awareness of the environmental impact of tourism.

This was all about celebrating National Tourism Day. For more such articles, make sure to check the trending events page of Leverage Edu .

Parul Sharma

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What to Know Before Booking a National Park Trip This Summer

Additional routes in popular parks now require reservations, the annual pass gets a big change, Juneteenth is now a new free entrance day and more changes for 2024.

By Lauren Matison

In 2023, the seashores, lakeshores, battlefields, historic sites, monuments and more that make up the National Park Service had 325.5 million visits , an increase of 4 percent from the year before.

The National Park Service director, Charles F. Sams III, praised the surge of interest in “learning our shared American story throughout the hidden gems of the National Parks System.”

Expecting an even greater turnout in 2024, the Park Service and Recreation.gov , the booking platform for federal land reservations, have implemented new measures to streamline the park experience, manage overcrowding and safeguard the environment.

More parks are requiring reservations

To better avoid congested trails, packed parking lots and overflowing trash cans, additional parks are joining Rocky Mountain , Arches and Glacier National Parks this year in requiring day-use permits, timed entries and other reservations for travelers who wish to visit, particularly during peak hours, holidays and the parks’ high seasons. Yosemite National Park is reinstating a timed-entry system it instituted in 2020, but paused in 2022.

Many park enthusiasts expressed mixed feelings about the reservation policies, with some lamenting a lack of first-come, first-served campsites while others find comfort in knowing they have a confirmed booking. As nearly 75 percent of visitors each year descend on national parks from May to October (and often on weekends), park officials stand by the system.

“In some parks, the level of demand is exceeding the capacity for which infrastructure was designed or is outpacing the National Park Service’s ability to sustainably support visitation,” said Kathy Kupper, a public affairs specialist for the service. “This trend is resulting in the need to explore new strategies to protect natural and cultural resources and provide opportunities for safe and meaningful visitor experiences.”

It can be confusing.

New to implementing timed-entry reservations for vehicles is Mount Rainier National Park , in Washington, for its popular Paradise and Sunrise Corridors during certain times in the summer season. Reservations cost $2, are valid for one day and must be purchased along with the park ticket, but do not apply for visitors with wilderness permits or camping or lodge reservations. Similar vehicle reservations are now required for certain periods for viewing the sunrise at Haleakalā National Park in Maui, Hawaii , and driving the Cadillac Summit Road in Maine’s Acadia National Park .

Visitors wishing to hike Old Rag Mountain in Virginia’s Shenandoah National Park must obtain a day-use ticket between March 1 and Nov. 30, and in Zion National Park, in Utah, hikers wishing to visit Angels Landing , the dramatic 1,488-foot-tall rock formation, also need to purchase a permit. Fees range from $1 to $6, in addition to the parks’ entrance fees.

As each destination is managed differently, check the park’s webpage for the type of reservation required. Although most bookings can be made through Recreation.gov, some sites, such as Muir Woods National Monument, use a different system.

New features on Recreation.gov

In 2023, Recreation.gov reported that more than 4 million camping reservations and 2 million timed-entry reservations were booked online, and 1.5 million permits were issued. Some 2.9 million new users signed up for the site. With its expanding user base, the booking platform has added 58 reservable national park locations — including 17 campgrounds — such as Central Avenue Walk-in Sites at Indiana Dunes National Lakeshore and Bluff Hike In Camping in South Carolina’s Congaree National Park.

Recreation.gov has also improved an alerts feature, piloted in July 2023, that can notify users through email or mobile push notifications when a sold-out campsite becomes available. After Recreation.gov notifies you of availability, you must book the campsite yourself online — and quickly, as you’ll be shown how many other people (possibly hundreds) have received the same alert.

While its customer support center and mobile app are still only available in English, Recreation.gov recently introduced a Spanish language translation option. The Park Service partners with Latino Conservation Week , which hosts nationwide hikes and events on environmental education and in-park stewardship, and will celebrate its 10th year in September.

A limit to the annual America the Beautiful pass

The 2024 America the Beautiful pass no longer allows two owners. The annual interagency pass, which costs $80 and covers the entrance fees for more than 2,000 federal recreation sites (of which roughly 100 do not charge for admission year-round), is now marked by a single signature line on the back of the card. The pass owner must show I.D. and be present with any accompanying travelers wishing to access the park with the pass. (Annual passes issued in 2023 will still be valid until their expiration date.) The pass covers all passengers in a vehicle — up to four adults, and children under 16 are admitted free — or up to four cyclists riding together. Active military or veterans and people with permanent disabilities are eligible for a free lifetime pass; 4th grade students may receive a free annual pass; and senior citizens may purchase a $20 annual pass or pay $80 for a lifetime pass.

At the parks, more accessible features, E.V. chargers and new lodging

To better protect against global warming, the Park Service is putting more than $65 million from the Inflation Reduction Act and Great American Outdoors Act into climate mitigation and ecosystem restoration.

Using $15.9 million budgeted for zero-emission vehicle deployment, charging capacity and infrastructure, the Park Service is prioritizing a reduction in carbon emissions, said Mr. Sams, by installing new electric-vehicle charging stations and running electric buses.

An interactive online locator tool created in 2023 shows E.V. charging stations throughout 27 national parks and the type of chargers available. In addition to the tool, every national park page displays alerts on road closures, parking lot capacities, construction work and other incidents.

Mr. Sams also said the Park Service is investing $1.3 billion from the Great American Outdoors Act to improve accessibility features, ranging from a new A.D.A.-compliant visitor center at Morristown National Historic Park in New Jersey to new beach wheelchairs at Sleeping Bear Dunes , Channel Islands and Virgin Islands National Parks . Each destination’s website has an accessibility tab to help visitors plan their trip, and Recreation.gov now has a search filter on its homepage to make it easier to locate accessible accommodations.

New lodging options now available across the country include the Flamingo Lodge , which opened inside Everglades National Park last fall with 24 guest rooms built from repurposed shipping containers. In March, along the southeastern border of Great Smoky Mountains National Park, the Cataloochee Ranch reopened with 11 renovated cabins and a new restaurant. This spring, the Clubhouse Hotel & Suites will welcome its first guests in Rapid City, S.D., the closest major town to Badlands National Park , and opening in May in Idaho is the Yellowstone Peaks Hotel , a 30-minute-drive from Yellowstone National Park. This fall, California-bound travelers planning a visit to General Sherman, the largest known tree on Earth, might book at AutoCamp Sequoia , just outside Sequoia and Kings Canyon National Park .

Also in California: Those who don’t score a highly coveted (and contentious) spot at the newly reopened High Sierra Camps in Yosemite could book Wildhaven Yosemite in Mariposa, which offers more affordable rates, hiking trails and views of the Sierra Nevadas. Reservations for its first season are available beginning May 1.

Celebrating milestones and a new free entrance day

On the 60th anniversary of the Civil Rights Act, visitors can pay tribute to African American heritage at over 100 parks , including the Frederick Douglass National Historic Site in Washington, D.C., Birmingham Civil Rights National Monument , and the Selma to Montgomery National Historic Trail . This year also marks 100 years since Indigenous people were recognized as United States citizens. Although many parks have Indigenous programming , Mr. Sams, who is the first Native American to serve as N.P.S. director , suggested visiting Hopewell Cultural Historical Park in Ohio and Whitman Mission Historic National Historic Site in Washington, where he recently brought his daughter.

“In order to celebrate the diversity that makes our country great, we must share the complete story of America, which includes both the successes and challenges encountered on the way to form a more perfect union,” Mr. Sams said.

Juneteenth National Independence Day is the National Park Service’s newest free entrance day . Visitors can also take advantage of free admission on April 20, the first day of National Park Week; Aug. 4, the four-year anniversary of the Great American Outdoors Act ; Sept. 28 on National Public Lands Day ; and Nov. 11 for Veterans Day .

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

An earlier version of this article misstated the location of the Flamingo Lodge. It is inside Everglades National Park, not outside the park.

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Money: Take-home pay calculator - find out how much extra you're getting this month with National Insurance cut

Your take-home pay will likely be higher this month due to a National Insurance cut. Use our calculator to find out how much, enjoy our weekend reads and leave a comment below, and we'll be back with all the latest personal finance and consumer news on Monday.

Sunday 28 April 2024 15:22, UK

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National insurance was cut this month, for the second time this year, from 10% to 8% on employee earnings between £12,570 and £50,270.

The change, announced by the chancellor in his March budget, impacts around 27 million payroll employees across the UK - starting this pay day.

The cut is worth almost £250 to someone earning £25,000 a year and almost £750 for those earning £50,000.

Use our tool below for a rough guide to what tax changes can be expected for most people, as there are other variables not included which might affect how much tax you pay including being in receipt of the blind person's allowance or the marriage allowance. It also assumes you are not self-employed and are under pension age...

There are also national insurance cuts for the self-employed. This includes the scrapping of Class 2 contributions, as well as a reduction of the rate of Class 4 contributions from 9% to 6% for the £12,570 to £50,270 earnings bracket.

These will impact nearly two million self-employed people, according to the Treasury.

While many campaigners welcomed the national insurance announcement last month, they pointed out that the tax burden remains at record high levels for Britons - thanks in part to the threshold at which people start paying income tax being frozen, rather than rising with inflation.

By Jess Sharp , Money team

My journey into the world of manifestation (the belief that you can attract success in your life through positive affirmations and visualisation) has taken me places I never thought I'd go.

Like woods in Edenbridge, where I stood meditating under a tree in the pouring rain. I don't yet know where my journey will end (I've been hoping for an engagement ring but my boyfriend hasn't yet seen my visualisations), but it started with a conversation with Jamie Greenlaw-Meek, one of many people who say manifestation has transformed their lives.

"About a year ago, there was something happening and I thought we just need two grand to cover the expense," Jamie, a former dancer from London, told me. "The following day £2,000 landed in my account."

It sounded like a coincidence to me, too.

But Jamie was adamant. His husband calls him "the master manifester" because of his "ability to bring in money".

"It's happened on so many occasions, like four, five times," he said. "I've become very clear on what I want and the amount of money I need and literally it can be within 24 hours that I get a phone call for a job and it's almost identical to what I asked for money-wise."

When I asked the now-psychic where the £2,000 actually came from, he said it was payment for a modelling job he had been offered.

"With manifesting you don't get caught up in the how, and often it comes in ways that you don't expect," he added, explaining it could come as the result of a claim after being in a car crash.

"It's not always coming in the way that you think but money is out there for us to take in the world. It's just having the confidence to receive it and we are worthy of it."

"Even if it is a placebo effect, does it matter?" he said.

The 43-year-old also believes he manifested his husband Fiongal after being diagnosed with cancer. While going through treatment and dating "a lot" of people, he decided to take matters into his own hands, or rather his own head, and started visualising his perfect partner.

"I decided to spend a good couple of weeks getting really, really, super clear in my mind what this person looked like. Then I started creating lists asking about personality traits, and all the things that I wanted that person to be," the former dancer said.

"The day I got the all clear from cancer I randomly met my husband and when I look at the list of the things I asked for, he pretty much ticks every single box. I really, really believe that is because I got super clear on what I wanted and I put that out to the universe to bring to me."

Jim Carrey and manifestation

If you think this is a new practice, it isn't. Jim Carrey was doing it back in the 90s. He famously wrote himself a $10m cheque for "acting services rendered" and dated it years in advance. Then in 1995, he was told he was going to make the exact amount for filming Dumb and Dumber.

The idea shot up in popularity again in 2006 after Rhonda Byrne published her self-help book The Secret.

Since then, it has hit every inch of the internet and has resurfaced on TikTok with videos posted under #manifesting accumulating a huge 13 billion views.

I tried to learn manifesting - I felt like an idiot

After hearing Jamie's story and seeing the idea was popular with so many people, I thought it best to try to learn manifestation myself. I mean, who wouldn't want money landing in their account and a work promotion from the universe?

As I stood in the woods, in the pouring rain, being told to imagine roots growing from the soles of my feet, I felt like an idiot.

I was soaking wet (of course I had forgotten a coat with a hood) and while my mind kept wandering through thoughts about being cold, if I'd hit traffic on the way home and how dirty my white trainers were getting, a gentle, soothing voice kept bringing me back to what I was supposed to be thinking about.

"How we are all connected, how the trees and plants produce oxygen that we breathe, and we breathe out carbon dioxide which they need to survive."

While some people focus their manifestation practices on being grateful to the universe, Tansy Jane Dowman believes we need to get "out of our heads, into our bodies", connect with nature and find our true selves before we can practice it successfully.

My meditation in the woods was just one part of a six-hour workshop run by Tansy, which aimed to send me off with a clearer vision of what I truly desired.

Tansy charges anywhere from £25 to £580 for her courses, which range from one-on-one sessions and an online six-week programme, to forest bathing workshops and weekend-long nature retreats.

But some courses have popped up online which cost more than £1,000.

Tansy started practising manifestation in 2018 after going through a difficult period in her life. She eventually quit her job in events management and started teaching others how to do it successfully.

"The way I manifest is not to focus on material wealth or gain. I would ask my clients what an abundant life means to them in terms of feelings, experiences, connections, people and places," she explained.

"The more authentic you are, the more of a beacon you become for those things to find you."

After spending time walking in the rain and meditating under a tree, Tansy and I sat in her dining room and explored some of the happiest moments in my life and the feelings I experienced. It became clear I like feeling accomplished, needed and excited.

We also spoke about challenging times, but the conversation focused on the positives, like how I had overcome them and what I had learned.

"It's so important to bring in your values with manifestation because sometimes we can get really confused with what we want, with social media especially," she told me.

Throughout her house, Tansy has a number of "abundance boards" proudly on display - some she has made with her children, others are from her annual January tradition of setting out her desires for the year.

"I've had some really wonderful goosebump things happen to me. I did a board at the beginning of 2020... I put a picture of a microphone on it. I just thought I really like that image and I didn't immediately place any meaning onto it," she said.

"Then as the world was shutting down for lockdown, I did a press event and I met a lady who worked for Wellbeing Radio and she wondered if I would be interested in trying out as a presenter."

She explained that some people will be very specific with their desires, like selecting a photo of the exact car they want, or the perfect house, but that isn't how manifestation works. There needs to be an element of trust in the universe giving them what they attract.

As we created my abundance board, which Tansy describes as being like a "personal algorithm", she told me to select images and words from heaps of magazines that called to me intuitively.

As you can see from the picture below, mine calls for being "financially fabulous", travelling, getting engaged (coughs loudly in earshot of boyfriend) and living stress-free.

And while I'd love a big cash injection, Tansy explained to me that money is "only a stepping stone to a feeling" and, ultimately, I'm aiming to create an emotion with it.

Manifesters more likely to go bankrupt

While all the manifestation believers I spoke to said there was no downside to the practice, a researcher has been looking into whether it really does pay off.

Based in Australia, Dr Lucas Dixon (who specialises in consumer psychology) created a scale from one to seven to rank a person's strength of belief and found those who practice it are more likely to have been victims of fraud and declared bankruptcy.

He said there was a "danger" that manifesting could become harmful if taken to an extreme level.

He found those who believe in manifesting tend to think more positively and have a confident attitude when it comes to success, and while that can be helpful in business, it can also cause them to take unnecessary risks.

"They weren't more objectively successful in terms of having higher income or higher education attainment," he said.

"We also found that they are more likely to believe in get-rich-quick schemes, more likely to take higher risks... to have risky financial investments and more likely to have investments in cryptocurrency rather than traditional stock."

Using the scale he created, Dr Dixon found those who have "very strong beliefs", ranking at a seven, were 40% more likely to have gone bankrupt.

"The danger comes in a couple of different forms," he said, explaining that a "worst case scenario" could see people getting into financial difficulty by being encouraged to "just look at the positives".

"Someone might say it's not harmful because it is really just thinking positively but I think even that can be harmful because of what you might call an opportunity cost," he said.

"You're spending time, energy and money doing something that doesn't have a lot of evidence behind it. We found it does make you feel good but you don't need to pay thousands to do it."

Okay, so back to me...

I did my manifestation course about two months ago, and I have done as I was instructed - my abundance board is up in sight inside the flat, and I often have a cup of coffee in front of it.

But, so far I'm still using a credit card, the most travelling I've done has been to work and back and there is still no rock on my finger. I have been given an annual pay rise, though, and would say I am less stressed.

Perhaps believing that I'm just doing my best and there's a chance that I'll be rewarded for that one day, eventually, in the future, maybe, is making me feel better... who knows?

Each week, Money blog readers share their thoughts on the subjects we've been covering, and over the last seven days your correspondence has been dominated by these topics...

• Iceland's new slogan
• Rising mortgage rates
• Giving kids cash for grades

Iceland's new catchphrase

We learnt on Monday that Iceland had dropped its tagline "That's why mums go to Iceland", replacing it with "That's why we go to Iceland".

The move was made to reflect the store is for everybody, said brand ambassador Josie Gibson. Readers were split - with some feeling so strongly that they're prepared, they suggest, to sacrifice those frozen Greggs steak bakes forever...

I previously contacted Iceland about their slogan because I didn't think it did single dads justice, as dads can go to Iceland too. Their response was that people understood that it's not just mums that go to Iceland. It's about time they changed the message. Dave T  

Neither I, my wife or my children will shop in Iceland again due to this stupidness and woke attitude. To hell with you [Iceland boss] Richard Walker. John  

Banks hike mortgage rates

This week we reported that high street lenders such as Halifax, TSB, NatWest, Barclays, Leeds Building Society, HSBC and Coventry had all hiked mortgage rates. 

You said...

With house prices at already extortionate levels, now mortgage rates rising again, is there any hope for first-time buyers? Honestly, the situation is so bleak, people may need to consider other countries. GenZ 

Why would this happen? So many young couples struggling to get on the property ladder. I live in Dorset - a one-bedroom flat costs from £230,000. In Scotland, one can get a beautiful two-bed house for that price. Feel sorry for all couples living down in the South. Need huge deposits. Barbs

Why are they called high-street banks? Most banks in my town have closed. Martin J

Parents offering cash for good grades

A lot of views came in after our feature exploring the positives and negatives of parents incentivising good school grades with cash...

We had scores of comments on this - with a fairly even split...

We did it for our son at GCSE time. We think it made a difference of about a grade on most subjects. Got a two-grade lift on maths. Cost us £350. Thought it was good value as it has taught him how things work in the world. Andy

The whole world is built on a reward system which symbolises access to money commensurate with effort and excellence. The Nobel prize goes with a cash reward! Tom Deggs

Employees are offered incentives for achieving targets, so why not offer kids incentives for better grades? Claire228 

But others had concerns...

I think it puts too much pressure on kids who are under enough pressure at exam time. Parents should encourage their kids to do the best they can, not add to their stress levels. Emma

Children should value their education without it being monetised. My parents expected my brother and I to have the motivation, maturity and self-discipline to work hard for our GCSEs. We both achieved all As and A*s. Eliza 

When I was at school, from 1964-83, my parents never gave me money for good exam results, because "I should want to do well for myself". No matter what my grades were, they said that they would be proud of me if I had tried my best. Cash kills self-motivation. Nicola B 

The money story of the week has been mortgage rates - with a host of major lenders announcing hikes amid fears the Bank of England may delay interest rate cuts.

Swap rates - which dictate how much it costs to lend money - have risen on the back of higher than expected US inflation data, and concerns this could delay interest rate cuts there. 

US trends often materialise elsewhere - though many economists are still expecting a base rate cut from 5.25% to 5% in the UK in June.

The reliable Bloomberg reported this week: "Still, while some economists have since scaled back their predictions for BOE cuts, most haven't changed expectations for a summer move.

"Analysts at Morgan Stanley, Goldman Sachs Group, Capital Economics and Bloomberg Economics are all among those still anticipating a shift toward easing in June."

The publication also quoted Sanjay Raja, chief UK economist at Deutsche Bank, as saying: "Markets have superimposed the US cycle on the UK, but the US and UK are on very different tracks.

"The UK is coming out of technical recession. Inflation is falling more convincingly. Pay settlements are following inflation expectations. And crucially, real policy rates in the UK will be higher than in the US."

None of this reassurance changes the fact that financial markets, which dictate swap rates, are pricing in delays.

This week's hikes came from Halifax, BM Solutions, TSB, NatWest, Virgin, Barclays, Accord, Leeds Building Society, HSBC and Coventry.

This is what average mortgage rates looked like as of Thursday...

The next Bank of England decision on rates comes on 9 May - and pretty much no one is expecting a cut from the 16-year high of 5.25% at that stage.

The Money blog is your place for consumer news, economic analysis and everything you need to know about the cost of living - bookmark news.sky.com/money.

It runs with live updates every weekday - while on Saturdays we scale back and offer you a selection of weekend reads.

Check them out this morning and we'll be back on Monday with rolling news and features.

The Money team is Emily Mee, Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young and Ollie Cooper, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.

The family home where Captain Sir Tom Moore walked 100 laps to raise nearly £40m for the NHS during the first COVID lockdown is up for sale for £2.25m.

The Grade II-listed Old Rectory is described as a "magnificent seven-bedroom property" by estate agents Fine & Country.

In a video tour of the house, a sculpture of Captain Tom with his walking frame can be seen in the hallway, while a photo of the fundraising hero being knighted by the Queen is on a wall in the separate coach house building.

Introducing the property, an estate agent says in the tour video: "I'm sure you'll recognise this iconic and very famous driveway behind me as it was home to the late Captain Sir Tom Moore who walked 100 laps of his garden, raising over £37m for NHS charities."

It comes less than three months after the demolition of an unauthorised spa pool block in the grounds of the property in Marston Moretaine, Bedfordshire.

Speaking at an appeal hearing over that spa, Scott Stemp, representing Captain Tom's daughter Hannah Ingram-Moore and her husband, said the foundation named after the fundraising hero "is to be closed down" following a Charity Commission probe launched amid concerns about its management.

For the full story, click here ...

"Status symbol" pets are being given up by owners who get scared as they grow up, an animal charity has said, with the cost of living possibly paying a part in a rise in separations.

The Exotic Pet Refuge, which homes parrots, monkeys, snakes and alligators among others, says it receives referrals across the country, including from zoos and the RSPCA.

"They're a status symbol. People will say, 'OK, I'll have an alligator or a 10ft boa constrictor'," co-owner Pam Mansfield told the BBC.

"But when the animal gets big, they will get too frightened to handle them, and then the pet has to go."

She added people who want to get rid of the pets sometimes call zoos for help, which then call on her charity.

In some cases, owners don't have licences to own dangerous animals, she says, blaming a "lack of understanding" for what she says is a rise in the number of exotic animals needing to be rehomed.

She says people "just don't have the space" for some snakes, for example, with some growing to as much as 12ft and needing their own room.

The cost of living crisis has also forced owners to give their pets away, she says.

Her charity has also been affected by those increased costs, with the electricity bill rising to £10,000 a month at their highest, to fund things like heated pools for alligators.

Private car parks are accused of "confusing drivers" after introducing a new code of conduct - despite "doing all they can" to prevent an official government version.

The code of practice launched by two industry bodies - British Parking Association and the International Parking Community - includes a ten-minute grace period for motorists to leave a car park after the parking period they paid for ends.

It also features requirements for consistent signage, a single set of rules for operators on private land and an "appeals charter".

Private parking businesses have been accused of using misleading and confusing signs, aggressive debt collection and unreasonable fees.

That comes after a government-backed code of conduct was withdrawn in June 2022, after a legal challenges by parking companies.

RAC head of policy Simon Williams said: "We're flabbergasted that the BPA and the IPC have suddenly announced plans to introduce their own private parking code after doing all they can over the last five years to prevent the official government code created by an act of Parliament coming into force.

"While there are clearly some positive elements to what the private parking industry is proposing, it conveniently avoids some of the biggest issues around caps on penalty charges and debt recovery fees which badly need to be addressed to prevent drivers being taken advantage of."

BPA chief executive Andrew Pester said: "This is a crucial milestone as we work closely with government, consumer bodies and others to deliver fairer and more consistent parking standards for motorists."

IPC chief executive Will Hurley said: "The single code will benefit all compliant motorists and will present clear consequences for those who decide to break the rules."

Sky News has learnt the owner of Superdry's flagship store is weighing up a legal challenge to a rescue plan launched by the struggling fashion retailer.

M&G, the London-listed asset manager, has engaged lawyers from Hogan Lovells to scrutinise the restructuring plan.

The move by M&G, which owns the fashion retailer's 32,000 square foot Oxford Street store, will not necessarily result in a formal legal challenge - but sources say it's possible.

Read City editor Mark Kleinman 's story here...

NatWest says its mortgage lending nearly halved at the start of the year as it retreated from parts of the market when competition among lenders stepped up.

New mortgage lending totalled £5.2bn in the first three months of 2024, the banking group has revealed, down from £9.9bn the previous year.

The group, which includes Royal Bank of Scotland and Coutts, also reported an operating pre-tax profit of £1.3bn for the first quarter, down 27% from £1.8bn the previous year.

An unexplained flow of British luxury cars into states neighbouring Russia continued into February, new data shows.

About £26m worth of British cars were exported to Azerbaijan, making the former Soviet country the 17th biggest destination for UK cars - bigger than long-established export markets such as Ireland, Portugal and Qatar.

Azerbaijan's ascent has coincided almost to the month with the imposition of sanctions on the export of cars to Russia.

Read the rest of economics and data editor Ed Conway 's analysis here...

Rishi Sunak has hailed the arrival of pay day with a reminder his government's additional National Insurance tax cut kicks in this month for the first time.

At last month's budget, the chancellor announced NI will be cut by a further 2p - so some workers will pay 8% of their earnings instead of the 12% if was before autumn.

The prime minister has repeated his claim this will be worth £900 for someone on the average UK salary.

While this additional cut - on top of the previous 2p cut in January - does equate to £900 for those on average full-time earnings of £35,000, there are two key issues with Mr Sunak's claim:

• Once the effect of all income tax changes since 2021 are taken into account, the Institute for Fiscal Studies reports an average earner will benefit from a tax cut of £340 - far less than £900;
• Moreover, anyone earning less than £26,000 or between £55,000-£131,000 will ultimately be worse off.

In short, this is because NI cuts are more than offset by other tax rises.

We explain below how this is the case...

Tax thresholds

This is partly down to tax thresholds - the amount you are allowed to earn before you start paying tax (and national insurance) and before you start paying the higher rate of tax - will remain frozen. 

This means people end up paying more tax than they otherwise would, when their pay rises with inflation but the thresholds don't keep up. 

This phenomenon is known as "fiscal drag" and it's often called a stealth tax because it's not as noticeable immediately in your pay packet.

That low threshold of £12,570 has been in place since April 2021. 

The Office for Budget Responsibility says if it had increased with inflation it would be set at £15,220 for 2024/25.

If that were the case, workers could earn an extra £2,650 tax-free each year.

Less give, more take

Sky News analysis shows someone on £16,000 a year will pay £607 more in total - equivalent to more than three months of average household spending on food. 

Their income level means national insurance savings are limited but they are paying 20% in income tax on an additional £2,650 of earnings.

In its analysis , the IFS states: "In aggregate the NICs cuts just serve to give back a portion of the money that is being taken away through other income tax and NICs changes - in particular, multi-year freezes to tax thresholds at a time of high inflation."

Overall, according to the institute, for every £1 given back to workers by the National Insurance cuts, £1.30 will have been taken away due to threshold changes between 2021 and 2024.

This rises to £1.90 in 2027.

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