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Travel Agent Career Outlook 2024 | An Insider's Take

It used to be when I’d tell people I worked with travel agents, I get a puzzled look and then they ask, "Does anyone even use travel agents anymore?" or "Is it viable? I mean, nowadays? A travel agent career?"

As the value of a travel advisor has really taken root—thank you, Pandemic—I don’t hear this question as often. But I still do… so let’s get some things straight when it comes to the outlook of career as a travel advisor.

In 2024, travel agents are in higher demand than ever before. A 2023 consumer research survey from ASTA (the American Society of Travel Advisors) found that 50% of travelers are more likely to use a travel advisor post-pandemic. (This is a 7-point increase from 2022.)

Not only that, but according to Phocuswright's US Travel Agency Landscape , "Travel agency share of the total travel market will rise to 26% in 2026 from 21% in 2022".

Here are the crib notes: There’s no better time to become a travel agent . And let me tell you, you have come to the right place if you dream of a travel agent career!

We've got tons of info on starting how to start a travel agency and even an online course on how to start your travel agency . :)

If you’re curious to dig a little deeper into a travel agent career outlook, then read on! 

Here's what I'll chat on:

⭐️ HAR Article Highlights: ⭐️

A travel agent career is more promising than ever.

• Analysis Paralysis Is Real (And Travel Advisors Help You Through it)
• Is a Travel Career Realistic? Do People Actually Use Travel Agents?
• How Many People Use Travel Agents?
• How Many Travel Agents Are There?
• Is There Money In a Travel Agent Career?
• You're Biased Because You Love Travel Agents, Right?
• You Don't Know What You Don't Know
• Want to Become a Travel Agent?

Pandemic-ignited pent-up demand to travel has led to a boom for travel agencies. As of the publication date:

• TSA checkpoint travel numbers are above 2019 levels.
• MMGY 2024 Travel Intelligence's Portrait of American Travelers   study cites three-quarters (76%) of Americans plan to take a trip within the next 12 months, up from the 70%   recorded at this time last year . 
• According to a UNTWO (United Nations World Tourism Organization) 2024 press release , “International tourism is expected to fully recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels.”

That’s all fine and dandy but are all these travelers booking on their own?

When it comes to a travel agent career, the question is no longer, “Are travel agents relevant?” Now the question is, “Are travel agents able to meet the ever-increasing demand for their travel services?”

• The 2023 Internova Index: American Traveler Insights found that in 2023, travelers booked 70% of their long-haul trips through a travel advisor. 
• 73% of cruisers booked with a travel advisor according to Cruise Lines International Association's (CLIA) 2024 State of the Cruise Industry report .

Perry Lungmus, VP of Travel Leaders Network , part of Internova Group, weighed in on what the demand for travel advisor services looks like on the ground among the TLN network of travel agencies:

By all accounts, there is more opportunity for advisors right now than I’ve ever seen in my entire 30-plus years in the travel business. Not only are agency owners looking for new talent and super supportive of those new to the industry, but travel sales continue to be very strong, supplier pricing and advisor commissions trends are great and most importantly, far more consumers now understand the advantages of working with an advisor. So, it’s truly a great time to build one’s career selling travel.  

- Perry Lungmus, VP of Travel Leaders Network

This brings us to the next logical step. Are travel agencies hiring?

Sure are, my friend! A 2024 American Marketing Group survey found that 69% of travel agencies plan to/may hire advisors in the coming year, with 2/3rds of those looking to fill more than one position.

The other 1/3rd? Well, they're shooting to bring on as many good travel advisor employees as they can!

But here's the problem they're running into. Only 7% say it's easy to hire qualified candidates. We've list out the options travel agent training for those looking to start a travel advisor career.

Analysis Paralysis is Real . . . And Advisors Help You Through It

A perfect way to break down why a travel agent career is a reality (even with the option to book online) is the TED talk "The Paradox of Choice."

It explains how the overwhelming amount of choices decreases satisfaction and increases paralysis (Hello, Internet of 2024) . After watching this, you'll understand why a travel agent career is secure. You'll also understand why buying spaghetti sauce—with all those darn options—is exhausting!

With all the options for travel available online, the pendulum is swinging back in favor of travel advisors. Not sold yet?

Check out the Google Trends for the search word "travel agent" since 2004 to 2024:

Those stats should give you some good data to respond back to any skeptics about your travel agent career path! Now, let's get into the real questions you've likely got floating around in that head of yours...

1. Is a Travel Agent Career Realistic? Do People Actually Use Travel Agents?

First thing to know is that if you’re booking your air from MSP to LAX for a trip to see friends, you may not need a travel advisor if you’re comfortable booking on your own. That's pretty simple stuff.

Where do travel advisors of today really shine? Complex trips.

When you’re spending thousands of dollars, traveling with a group or internationally, those are the types of travel that make a travel agent career a solid job. If you've ever booked any of these on your own, you can imagine how grateful clients are for their advisor's expertise, connections and support.

A vacation is a significant monetary investment and for most Americans, you don't get a ton of vacation time. You DO NOT want your vacation messed up.

A traveler can't "test drive" a vacation, but you know who can? A travel agent.

Advisors have done the FAM trips , visited the destination, and toured the cruise ship . They provide the knowledge and expertise from first-hand experience. They’ve already qualified suppliers , researched destinations, and established direct lines to suppliers they can rely on to support travelers during their trip. 

They qualify travelers too, asking travelers questions they may not think to ask themselves.

From details like, "Is premium brand liquor important to have included in your resort?" to directing travelers to critical information such as, “My grandma is in a wheelchair. Will she be able to attend my destination wedding?” 

So why are people skeptical of a travel agent career? I think it's primarily because of a lack of education. When people think of travel agents, they likely have a very limited idea of what a travel agent does —they just press a button and book a ticket right? They're easily replaced.

Wrong. 

A travel agent career is a trade. It's a specific skillset that takes years to hone. There's a reason they're projected to have 26% of the U.S. Travel market share in 2026!

People certainly can book their own travel but, as many learned during the pandemic, whether or not they should is a whole different question. 

2. How Many People Actually Use a Travel Agent? 

Without a doubt, people love to travel. But does this correlate to using a travel advisor? The short answer is, yes. 

The American Society of Travel Advisors (ASTA) found 22% of U.S. travelers used a travel advisor 1 . This percentage will grow, with 50% of travelers reporting they’re more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2 . 

And we know that nearly 3/4 of cruise bookings are made by travel advisors . And this is straight from the horse's mouth!

That's right, the Cruise Lines International Association (CLIA)—owned by their 53 cruise line members—found that not only do travel agents account for the vast majority of cruise bookings, but that younger generations are more likely to use a travel advisor than older generations 3 .

That makes a travel agent career look awfully promising, doesn't it? :)

But it goes beyond cruises.

Traditional travel agencies still sell a significant chunk of land-based leisure vacations including custom trips, tours, all-inclusive resorts, etc., and sell about 1/3 of all air tickets.

And we'll end it with this factoid: Phocuswright, a market research firm in the travel industry space that leans heavily towards online travel agencies (OTAs), released their 2023 report on traditional travel agencies titled " U.S. Travel Agents: Optimism Abounds ".

I think they say it best:

Phocuswright has been researching the U.S. travel agency landscape since 2006. Our initial study examined the possibility of travel agency extinction. Instead, with business models changing, and new tools and technologies emerging, the need for professional, personalized services has stood the test of time. Travel agents are not only surviving; they are thriving.

3. How Many Travel Agents Are There?

What does the competition look like in terms of other applicants looking at a travel agent career? The BLS’ latest travel agent headcount lands at 58,250.

But this number is a tad misleading.

Why? Because the BLS looks primarily at travel agent employees . What does this mean? Their count excludes self-employed agents from their count. 4  

This is kind of a big deal.

There are tens of thousands of self-employed travel agents that started their own travel agencies . And these agencies—often home based with less visibility than traditional storefront agencies—are the fastest growing segment in our industry. So leaving them out of the statistics is very misleading when it comes to a travel agent career outlook!

So, how many travel agents are really out there?

ASTA reported that their trade organization and their affiliates represent 160,000 travel advisors in the United States according to its 2023 fact sheet. This includes employees and those self-employed advisors the BLS missed. 

4. Is There Money in a Travel Agent Career?

A travel agent career isn't a career unless you can actually make a living off it, right? And I’m happy to report that yes, you can make money as a travel advisor! You can read up on how much travel agents make in its very own article!

Our 2023 travel advisor research reports found, 81% of advisors reported their 2022 sales increased from the prior year. 77% of all advisors reported their 2022 sales have recovered to pre-pandemic levels. (We'll have 2023 data when our reports come out Fall 2024)

What levels are advisors trying to recover to? In 2019, the average income for full-time experienced hosted (self-employed) advisors was at an all-time high, $64,377.

For those looking for their travel agent career to take the employee route, our 2023 Travel Advisor Employee Report found that employees earned $51,727. Those employees that were paid salary + commission brought home $88,909.

But ultimately, it's not all about money. A travel agent career has amazing perks, like special travel agent rates and FAM trips to amazing places.

It offers the chance to travel to beautiful destinations, meet amazing people, and a chance to travel and get paid (or when appropriate, write off your travel expenses ). Have you read our story from our ATMEX trip ? Heat not your thing? How about Alaska ?

It's also worth mentioning that a travel agent career can include freedom and flexibility in addition to travel perks if you go the self-employed route.

5. You're Biased Because You Love Travel Agents, Right?

The Bureau of Labor and Statistics projects a 20% career growth for travel advisors over the next decade (2021-2031), which is “much faster than the average for all occupations."

We are biased, and we do love travel agents and we think a travel agent career is a great route for travel planners. :) So let's bring in some opinions from media outlets who aren't necessarily on Team Travel Agent.

Forbes recently touted the value of the advisor. Media giants like The Boston Globe , Consumer Reports , Wall Street Journal , and Barron's also show a travel agent career is viable.

Data from the Bureau of Labor and Statistics projected a 3% career growth over the next decade (2022-2032), which is "about as fast as the average for all occupations".

But! The April 2023 projection was a 20% career growth for travel advisors over the next decade (2021-2031), which is “much faster than the average for all occupations".

As a travel industry insider, I can tell you there is a SERIOUS travel advisor shortage with the unprecedented demand for travel agents. And remember, the BLS growth numbers are just looking at travel agent career growth when it comes to employees , not the tens of thousands that are self-employed and start their own agencies.

You Don’t Know What You Don’t Know

I want to do one final humble analogy. I bought a foreclosed duplex many years ago, a real fixer-upper. It had a total of 19 rooms—splashed with colors varying from blood red with sparkling gold trim to eggplant purple. It was hideous.

You know the saying, "You don't know what you don't know?" That was me.

When you're not an expert, you're too unskilled to realize it.

I'm a novice painter but after my first few rooms, I was feeling pretty proud of my accomplishments. Then, a peculiar thing happened. As I continued painting, I was learning enough to realize my paint jobs weren't—GASP!—professional! I made mistakes that would have been common sense to a pro and my end results were nowhere near professional.

After painting all 19 rooms, I became more efficient, better at painting, and much more appreciative of the skills required of professional painters. When it came to painting skills, there was a huge divide between me and a professional painter—I had a long way to go to even come close to being an expert!

The same goes for a travel agent career. You can book it yourself, but until it's something you do day in and day out, you can't appreciate what a real pro does.

Someone that books travel all the time knows the nuances of travel and the tools to book it well. Travel agents know what to do, who to get it from, how to get the best deal, and how to avoid mistakes that would otherwise tank a bucket-list trip. 

Want to Try Out a Travel Agent Career?

A travel agent career means you live, eat, and sleep travel. If that's you, we have just the thing for you! If you're interested in a travel agent career, check out what it takes to become a travel agent .

If you're ready to start your own travel agency, our 7 Day Setup Accelerator course gives you digestible, bite-sized nuggets and resources to walk you all the way through that seed of an idea to a bona fide travel agency. We help you get set up faster, with the support you need from a team with decades of experience in the industry.

Here you came to learn about the prospects of a travel agent career and before you know it, you've decided to start your own travel agency! Gotta love the internet. 🙂

• Source: ASTA 2023 Press Kit ↩
• Source: 2023 ASTA Consumer Survey ↩
• Source: CLIA State of the Cruise Industry 2023 ↩
• Source: US Bureau of Labor Statistics , May 1, 2024 ↩

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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THE JOURNAL

Travel Advisor Resources

The Outlook of a Travel Agent Career: Fora’s Full Guide

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/travel-agent-career

Considering a travel agent career? You’re in the right place. When it comes to details on education and experience requirements, daily tasks and salary info, we've got your back. 

Already know you’re interested in a career as a travel agent? Apply to become a Fora Advisor today: we offer endless support, pro tools and access to an extensive network of supplier perks.

What do travel agents — or travel advisors — do?

You can check out our guide to what travel agents do if you’re completely new to travel planning, but here’s the short version. 

Travel agents — or travel advisors — plan and book trips for their clients. These trips can be for leisure, business or both, and at global travel agencies like Fora, we send travelers anywhere in the world. 

Planning can be as hands on or off as clients prefer. Some clients are after more of a concierge approach, where the advisor researches everything from restaurants to travel routes. Other clients just want their hotels booked. Either way, a travel advisor can help.

Do travel agents work for themselves?

Generally, yes: most people who work in the field are independent travel agents who belong to a host agency. 

Through this relationship, advisors are provided a variety of benefits, including access to supplier partnerships — which allow advisors to score perks for their clients — advanced booking software and the ability to operate under the agency’s licenses, among other benefits depending on the agency (see what Fora offers below).

How do travel agents make money? Who pays them?

There are two common ways travel agents make money: commissions and service fees. Our guide to travel agent commissions breaks down both in detail, but here’s the short version.

When travel advisors book accommodations, rental cars and so on, the supplier (the service provider) pays them a small percentage of the sale, usually between five and 10 percent. Additionally, many travel advisors also charge their clients to build itineraries, make larger bookings (find out why group bookings are great ) or provide other related services. 

(Curious about how much travel agents make or how travel agents get paid ? See our guides.)

What does a travel agent career path look like?

Not every travel agent career looks the same. Flexibility and variety are built into the role, and most travel advisors approach their craft differently. However, there are a few common beats that unify the profession — particularly if you apply to become a Fora Advisor .

First, you need travel agent training

It’s hard to sell travel without knowing the industry: relationships between suppliers and host agencies, various types of accommodations, destinations…there’s a lot to know. At the same time, travel agent training doesn’t need to involve a formal travel agent school (which probably teaches an outdated curriculum).

Fora offers the opportunity to become a remote travel agent online with exceptional training & certification paths

You can become a travel agent online with Fora. As part of our membership, you have access to training that covers everything you need to be successful as a travel advisor .

Moreover, we offer full travel agent certification and the ability to advance to higher ranks to help your career grow and stand out.

Can’t wait to start your travel agent career? Apply to become a Fora Advisor today.

Once established, the average travel advisor salary is solid (and some Fora Advisors make six figures or more)

Across the industry, the average travel agent career can be quite lucrative, earning enough to be comfortable anywhere in the United States. Many remote travel agents at Fora make great money, and our top earners pull in six figures — or more — annually (see our breakdown of Fora travel advisor salaries ).

Certain domains, like luxury or corporate travel agent jobs, tend to be among higher-earning travel agent jobs .

Travel agent careers can also look different depending on the niche

While all travel agent careers include making reservations and planning, the nature of trips can vary wildly by niche. 

Luxury travel advisors spend much of their time booking elite hotels in premier destinations, like the top hotels in Downtown NYC or the coolest hotels in Japan . Disney travel agents and Virgin Voyages travel agents cater specifically to their respective brands. Destination-specific advisors may specialize in booking vacations to Europe or even certain cities or regions. 

The list of potential niches is long, and at a host agency like Fora, you’re free to carve out any specialization you choose.

How do I start a travel agent career? (Hint: Fora makes it easier)

On one hand, learning how to become a travel agent isn’t overly complicated, at least not compared to other jobs in the travel industry (like hotel managers or cruise directors). On the other hand, starting a travel agent career does take patience and dedication.

Think you have what it takes? Apply to become a Fora Advisor .

Is it hard to get started as a travel agent?

Yes and no. Garnering clients can be one of the toughest parts of the job, especially if you’re not starting with an extensive network of friends, family and coworkers, which can be a great way to establish your foot in the industry.

That being said, we teach our travel advisors how to build up a client base early in our training program (you can also check out our guide to how travel agents get clients ). 

Do you need prior training or education to become a Fora Advisor?

No, you don’t need prior experience, travel agent education or training to join us. 

Travel agent career FAQs

Have more questions about travel agent careers? We answer a few of the most common questions below.

Do you have to make travel planning a career? Can you plan travel as a part-time gig instead?

Some host agencies may require full-time commitments or set schedules. We do not. Within that context, you can pursue a full-blown travel agent career or a part-time endeavor. It’s whatever works best for you. 

Many Fora Advisors make great side money on top of their normal careers. Ultimately, flexibility is one of the best reasons to become a Fora Advisor (and also makes travel planning one of the best remote jobs for moms and dads, if you’re interested).

Is a travel agent career stressful? Is it fun?

Like any profession, it can be a little stressful to get your travel agent career off the ground. At the same time, travel planning is really fun. For one, you get to research awesome destinations, hotels and attractions for a living. Second, you’re selling people happiness and excitement: vacations are often among people’s fondest memories. Both aspects can be extremely rewarding, especially for those with an insatiable wanderlust. 

The most successful travel advisors are often invited to sample the product, too. Site inspections and hotel tours are some of best ways to know the what you’re selling.

Love the idea of selling travel to excited clients? Apply to become a Fora Advisor .

How many hours do successful travel agents work?

Some travel agent careers encompass the 40-hour workweek standard. Some work considerably more. And others may only dabble a few times a week, whenever they can. The time spent planning travel as an advisor varies dramatically, even among those at the top of the field.

How quickly can I start my travel agent career? (With Fora, more quickly than you might expect)

There’s no real timeline for establishing your career as a travel agent. Many Fora Advisors have been known to start earning big bucks almost immediately, while others need more time to build their client networks. We do offer a considerable amount of training, advice and assistance that can help you along, however. Even better, you can start booking from day one.

(For more intel, check out our guide to how long it takes to become a travel agent .)

What does a typical day look like as a travel advisor?

Every travel advisor is free to set their schedule, and you’ll probably find that everyone has a slightly different approach. 

Still, there are common elements. Successful travel advisors tend to split their time between self-marketing, researching industry topics and actual travel planning with clients.

What kind of overhead do travel agents have? Are there monthly fees? How about licensing fees?

A travel advisor’s overhead — the cost they pay to maintain their business — varies by the host agency they work with. Monthly fees to use the agency’s tools and access partnerships are industry standards, but licensing fees usually only apply to the agencies themselves (one of the reasons starting a travel agency is so difficult).

Fora’s membership currently costs $299 annually or $49 monthly. With it, Fora Advisors receive access to our expansive network of partners , our in-house reservation system (which dramatically cuts down on booking times), expert-led training, professional marketing tools and more. 

If you want to learn more, read our guide to how much it costs to become a travel agent , which compares joining Fora to the industry at large.

Will a travel agent career take you around the world? Do travel agents ever get industry discounts?

It certainly can, especially as you become more successful and suppliers work with you more. Moreover, compared to most jobs where you travel , a travel agent career tends to require considerably less investment in education or prior professional experience. 

It’s also worth mentioning that travel planning can be counted among the most exciting jobs you can do remotely while traveling , at least with Fora. All you need to become a Fora Advisor is a passion for travel, an internet connection and a capable device (even a smartphone will do).

Industry rates and other special perks are generally only unlocked once advisors surpass a certain booking threshold.

Overall: is a travel agent career worth it?

We think so! If you love travel, working with people and researching awesome destinations and sights, a career as a travel agent is probably for you.

( Is being a travel agent worth it ? Our guide offers more intel and context.)

Start your awesome travel agent career: become a Fora Advisor

Eager to start your travel agent career? Apply to become a Fora Advisor today.

Or check out the travel advisor resources below for more guides:

How to Become a Luxury Travel Agent: the 2023 Guide  

How Much Do Travel Agents Make Per Booking?  

How to Market Your Travel Business Like a Pro: Tips from the Experts  

5 Types of Bookings You Can Make as a Fora Advisor (That Aren’t Hotels!)  

How to Become a Cruise Travel Agent (It's Easier Than You Think)  

What Does It Take to Become a Travel Agent?

Debunking 3 Myths about Becoming a Travel Advisor

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Travel Agent

Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups planning trips. They offer advice on destinations, plan trip itineraries, and make travel arrangements for clients.

Travel agents typically do the following:

• Arrange travel for business and vacation clients
• Determine clients’ needs and preferences, such as schedules and costs
• Plan and arrange tour packages, excursions, and day trips
• Find fare and schedule information
• Calculate total travel costs
• Book reservations for travel, hotels, rental cars, and special events, such as tours and excursions
• Describe trips to clients and advise about local customs and attractions 
• Give details on required documents, such as passports and visas, and on complying with cross-border entry requirements, such as health and safety protocols
• Make alternative booking arrangements if changes arise before or during the trip

Travel agents sort through vast amounts of information to find and arrange the best trip options for travelers. In addition, resorts and specialty groups use travel agents to promote vacation packages to their clients.

Travel agents may visit destinations to get firsthand experience so that they can make recommendations to clients. They visit hotels, resorts, and restaurants to evaluate the comfort, cleanliness, and quality of establishments. Self-employed travel agents may have additional responsibilities related to running their business, such as recordkeeping, managing staff, and marketing. However, travel agents most of their time talking with clients, promoting tours, and contacting airlines and hotels to make travel accommodations.

The following are examples of types of travel agents:

Leisure travel agents  sell vacation packages to the public. They are responsible for arranging trip itineraries based on clients’ interests and budget. Leisure travel agents often focus on a specific geographic area or type of travel, such as adventure tours. Some cater to a specific group, such as students or single people.

Corporate travel agents , also called travel coordinators, primarily make travel arrangements for businesses. They book transportation and accommodations for an organization’s employees who are traveling to conduct business or attend conferences.

Travel agents held about 46,200 jobs in 2021. The largest employers of travel agents were as follows:

Travel agents typically spend much of their day sitting, working on the phone and on the computer. Agents may face stress during travel emergencies or unanticipated schedule changes.

Work Schedules

Most travel agents work full time, although part-time work is common. Some work additional hours during peak travel times or when they must accommodate clients’ schedule changes and last-minute needs.

A high school diploma typically is required to become a travel agent. However, employers may prefer to hire candidates who have sales experience or relevant certification or education. Communication and customer service skills are essential.

Travel agents typically need at least a high school diploma to enter the occupation, but employers may prefer to hire candidates who have a college degree or who have taken courses related to the travel industry.

Community colleges, vocational schools, and industry associations may offer technical training, certificates, or continuing education in professional travel planning. In addition, some 4-year colleges offer degrees in travel and tourism. Courses usually focus on reservations systems, marketing, and regulations regarding international travel.

Employers in the travel industry typically provide on-the-job training that lasts at least 1 month. This training covers topics such as how to operate computer systems that are used in the industry. For example, a travel agent could be trained to work with a reservation system used by several airlines.

Licenses, Certifications, and Registrations

High school graduates with limited experience may demonstrate competence by taking the Travel Agent Proficiency (TAP) test. The test has no eligibility requirements, but study and preparation may be required. The test is administered by  The Travel Institute .

The Travel Institute also provides training and professional credentials for travel agents at three different experience levels. These credentialing programs are the Certified Travel Associate (CTA), Certified Travel Counselor (CTC), and Certified Travel Industry Executive (CTIE). To maintain the credential, each program requires continuing education annually.

The  American Society of Travel Advisors  (ASTA) offers credentialing and educational programs for those seeking to become a travel agent. ASTA offers the Verified Travel Advisor (VTA) program and the ASTA Roadmap to Becoming a Travel Advisor.

The  Cruise Lines International Association  (CLIA) offers four levels of certification: Certified (CCC), Accredited (ACC), Master (MCC), and Elite Cruise Counselor (ECC). Each level requires a certain amount of training and product knowledge.

Some states require travel agents to have a business license, to register with the state, or to meet other conditions. Requirements vary by state. Contact individual state licensing agencies for more information.

Other Experience

Some agencies prefer to hire travel agents who have extensive traveling experience. These agencies especially prefer travel agents who focus on particular destinations or types of travelers, such as groups with a special interest or corporate travelers. Agencies also may prefer to hire travel agents who have sales experience.

Travel agents typically have an interest in the Persuading and Organizing interest areas, according to the Holland Code framework. The Persuading interest area indicates a focus on influencing, motivating, and selling to other people. The Organizing interest area indicates a focus on working with information and processes to keep things arranged in orderly systems.

If you are not sure whether you have a Persuading or Organizing interest which might fit with a career as a travel agent, you can take a career test to measure your interests.

Travel agents should also possess the following specific qualities:

Adventurousness. Travel agencies that specialize in exotic destinations or particular types of travel, such as adventure travel or ecotourism, may prefer to hire travel agents who share these interests.

Communication skills. Travel agents must listen to customers, understand their travel needs, and offer appropriate travel advice and information.

Customer-service skills. When customers need to make last-minute changes in their travel arrangements, travel agents must be able to respond to questions and complaints in a friendly and professional manner.

Detail oriented . Travel agents must pay attention to details in order to ensure that the reservations they make match travelers’ needs. They must make reservations at the correct dates, times, and locations to meet travelers’ schedules. 

Organizational skill s. Travel agents should have strong organizational skills because they often work on itineraries for many customers at once. Keeping client information in order and ensuring that bills and receipts are processed in a timely manner is essential.

Sales sk ills. Travel agents must be able to persuade clients to buy transportation, lodging, or tours. Sometimes they might need to persuade tour operators, airline staff, or others to take care of their clients’ special needs. Earnings for many travel agents depend on commissions and service fees.

The median annual wage for travel agents was $43,810 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $28,280, and the highest 10 percent earned more than $74,220.

In May 2021, the median annual wages for travel agents in the top industries in which they worked were as follows:

These wage data include money earned from commissions. Earnings for many travel agents depend on commissions and service fees.

Employment of travel agents is projected to grow 20 percent from 2021 to 2031, much faster than the average for all occupations.

About 7,500 openings for travel agents are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. 

Much of the projected employment growth in this occupation is due to recovery from the COVID-19 recession of 2020 and is likely to occur early in the projections decade.

Demand is expected to increase for travel agents’ specialized skills in giving clients a personalized travel experience through their recommendations, advice, and ability to handle travel issues. As people continue to resume travel, they are expected to look to travel agents for advice on popular or unique travel destinations and experiences.

However, the ability of travelers to use online resources to research vacations and book their own trips may limit demand for travel agents.

For more information about training opportunities and optional certificates, visit

American Society of Travel Agents

Cruise Lines International Association (CLIA)

The Travel Institute

Where does this information come from?

The career information above is taken from the Bureau of Labor Statistics Occupational Outlook Handbook . This excellent resource for occupational data is published by the U.S. Department of Labor every two years. Truity periodically updates our site with information from the BLS database.

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The job market for travel agents in the United States

There are currently an estimated 81,700 travel agents in the United States. The travel agent job market is expected to shrink by -11.6% between 2016 and 2026.

How employable are travel agents?

CareerExplorer rates travel agents with a F employability rating, meaning this career should provide poor employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will lose -3,400 travel agents. That number is based on the retirement of 6,100 existing travel agents.

Are travel agents in demand?

The factor most impacting the job outlook and demand for travel agents is the internet. Easy public online access to airline and travel websites has transformed the entire industry. With more consumers researching and planning their own trips and making their own reservations, travel agents are, by necessity, reinventing the way they conduct business. One of the results of this new reality has been the move to specialization. In the current marketplace, the best chances for success will belong to travel agents who specialize in a certain destination or area of the world; a specific kind of traveler, such as ethnic groups or special interest groups; or a particular segment of the industry, such as cruise, luxury, or adventure travel. Those with exemplary customer service skills will be in particular demand, as the limiting of commission payments to agencies by airlines has led the industry to a fee-for-service business model, placing greater scrutiny on service levels provided by travel agents. Despite the trend towards self-booking, there will continue to be consumers who still prefer to consult a professional travel agent to plan their trips and certainly to handle customized itineraries and more complex transactions. In addition, for some consumers the sheer number of travel websites can be overwhelming, causing them to turn to trained agents to sort through options and make recommendations. Increasing affordability of air travel and greater competition among airlines, especially low-cost carriers, may also help to sustain jobs in the field. But in the end, demand for travel agents is steered by demand for travel. And demand for travel declines during economic downturns and international political crises, factors which are by nature unpredictable. As global business activity expands, corporate travel agents may be less impacted by these circumstances than their counterparts in the leisure sector.

What’s the supply of travel agents?

The travel agent industry is concentrated in California, Florida, New York

Travel Agent job market by state

How to Become a Travel Agent: The Definitive Guide

If you’re passionate about traveling and working with people, learning how to help people make travel arrangements can lead to a lucrative and rewarding career.

Travel agents assist people who are planning trips and sell transportation and lodging towards different destinations.

They may also advise individuals and groups on what destination to choose and what to visit.

When assisting their clients, travel agents take into account the client’s budget and preferences.

They usually work in travel agency offices but nowadays they may also work from home because this profession includes a lot of phone calls and computer work.

Get information on Travel Agent Training programs by entering your zip code and request enrollment information.

What Does a Travel Agent Do?

Job responsibilities vary depending on the place of employment.

During busy months travel agents may work overtime to accommodate customer’s needs.

Some travel agents specialize in selling vacation packages while others specialize in corporate travels.

Travel agents usually do the following:

• Make travel arrangements for their clients
• Determine their clients’ needs based on budget and preferences
• Plan and arrange excursions, day trips, and tour packages
• Calculate total costs
• Book reservations for their clients
• Give details to clients about the documentation they need
• Advise clients about the destinations, weather conditions, and local customs
• Access travel information through a reservation system called Global Distribution System (GDS)
• Stay in contact with hotel managers, transport companies, and other providers of travel-related services.
• Make alternative arrangements if any incidents occur before or during the trip

Travel agent salaries vary widely depending on the employee’s skills, education, and certifications but also on how many travel packages they sell because many travel agents are paid a fixed salary plus commission on sales.

According to the Bureau of Labor Statistics, the median annual wage reported by travel agents in the United States was $42,350 as of May 2020.

This means that half of all travel agents make less than this amount and half make more.

Salaries vary widely depending on the industry of employment, level of experience, region, and a variety of other factors.

The lowest 10 percent reportedly made less than $25,230 while the highest 10 percent made more than $73,360 annually.

The above numbers include the money travel agents earn from commissions.

The highest paying industry for this profession is Agencies, Brokerages, and Other Insurance Related Activities, a sector where travel agents were reportedly remunerated with $64,540 per year.

The biggest employer for travel agents are companies in the field of Travel Arrangements and Reservation Services.

Travel agents who worked in this sector reportedly made $46,590 per year, on average.

Some travel agents work in the field of Nondepository Credit Intermediation where the average salary for this profession was $46,430- higher than the average across all industries.

Travel agents who work companies that provide management services earned slightly more- with the average calculated at $50,460.

Salaries also vary depending on the state and the local economy.

Travel agents who work in Washington reportedly made $62,040 per year while those in New Mexico, South Dakota, North Dakota, Georgia, Mississippi, and Kentucky make less than $40,000 per year.

The BLS reports that the top-paying metropolitan area for travel agents is San Jose-Sunnyvale-Santa Clara CA, where this profession was remunerated with $65,040 per year, on average.

Annually National Average Salary: $46,580

Monthly national average salary: $3,833, hourly national average salary: $22.39, average annual salary by state, annual average salary: top 5 states.

The top earning state in the field is Connecticut, where the average salary is $66,480.

These are the top 5 earning states in the field:

Average Monthly Salary by State

Monthly average salary: top 5 states.

The top earning state in the field is Connecticut, where the average salary is $5,500.

Average Hourly Salary by State

Hourly average salary: top 5 states.

The top earning state in the field is Connecticut, where the average salary is $31.96.

How to Become a Travel Agent

Step 1 finish high school.

The first step if you want to become a travel agent is to finish high school because a high school diploma or equivalent will usually be required by your employer or post-secondary training program.

Step 2 Finish Post-Secondary Training

Travel Agent programs are available at many community colleges, trade schools with classes focusing mostly on:

• Reservation systems
• Regulations regarding international travel

Step 3 Become Certified

Although not all states require travel agents to be certified, you may need a business license before being allowed to sell travel packages.

Becoming certified by The Travel Institute or the International Air Transportation Association can help improve your employment and earning prospects.

Education Requirements

There there are no formal education requirements for travel agents but it’s best to finish a post-secondary training program in order to improve your employment prospects in this highly competitive field.

Training programs are available at many technical schools and community colleges and can last between a few months and a few years depending on the type of credential/degree you are seeking.

Many certification programs are also available online giving you the opportunity to learn at your own pace, from the comfort of your home.

Ashworth College-Online Travel Agent Training Program

A training option that offers you the opportunity to learn from anywhere, this online certification program offered by Ashworth College gives you access to online reservation software simulations, online libraries and labs, and many other perks.

The curriculum covers a variety of topics, such as:

• North American Aviation and Airports
• International Travel
• World Tours
• The Hospitality Industry
• Meetings and Marketing
• Building an Itinerary

The program costs $699 if paid in full or $899 if paid in monthly installments.

Community College of Baltimore County – Travel Agent Training, Continuing Education Certificate

This online training program covers all the important topics you need to know before starting a career in the travel industry.

Students learn about:

• Hotels and Resorts
• Airline Industry
• Ground Transportation
• International and Domestic Travel
• Reservations and Pricing
• Specialty Travel

The International Air Transportation Association (IATA)

IATA offers different types of travel and tourism training for all professional levels: from entry-level travel agents to senior management.

All courses lead to an internationally recognized IATA accreditation.

Two of the courses offered by IATA are BSP Essentials for Travel Agents (e-learning) and Geography and Travel Planning (e-learning).

The BSP Essential Course costs $399 and covers a lot of information about the Billing and Settlement Plan.

The Geography and Travel Planning course costs $100 and teaches students how to plan travel itineraries, read maps, use city and airport codes, sell travel packages, and help them understand different modes of transport.

Video About The Career

Certification Requirements

Although this is not a requirement, becoming certified by the International Air Transportation Association will give you an internationally recognized credential.

You can also improve your employment prospects by taking the Travel Agent Proficiency Test administered by The Travel Institute.

The Institute offers different levels of certification:

• Certified Travel Associate
• Certified Travel Counselor
• Certified Travel Industry Executive

You need 12 months of industry experience before becoming a Certified Travel Associate.

With an online full payment plan you will need to pay $450- this includes access to online materials and testing fees.

If you want to purchase the classes in print, this will cost you $550.

You will need a minimum of 5 years of experience in the industry before applying for the Certified Travel Counselor credential.

Course materials and exam fees for this certification level sum up to $550.

After gaining 5 years of experience in the field you can also become a Certified Industry Executive if you pass an exam.

The program materials and testing fees sum up to $550.

There are also other credentialing institutions, such as the Cruise Lines International Association (CLIA) who offer certification for specific fields or types of travel services.

CLIA also offers four levels of certification:

• Elite Cruise Counselor

It is important to mention that some states may require a business license if you want to sell travel services so it’s best to check the requirements that are applicable in your area before starting a career in this field.

Employers also offer on-the-job training on the computer software that is used within the travel industry.

Average Training Program Duration: 0-6 Months

Popular programs, job outlook.

According to the Bureau of Labor Statistics, employment for travel agents will be declining 26 percent from 2019 to 2029.

This decline will be caused mostly by the fact that many travelers choose to book their trips using the Internet.

However, some people prefer to use the services of a travel agent that helps them filter through the multitude of information and options that are available.

Travel agents who are certified and experienced are expected to have the best job prospects.

If you have the first-hand experience of living in a foreign country, this can help you find employment in an agency that prefers travel agents who are specialized in specific destinations.

Employment Growth Projection: 5%

That's a higher than average projected growth of 3,300 jobs.

Travel Agent: Interest Over Time

Should you become a travel agent, overall satisfaction: medium.

When asked if they are happy with their career choice, travel agents rate their career happiness 3 out of 5 stars, which puts this profession in the bottom 32 percent of all careers, according to Career Explorer.

Average Salary: Medium

According to the Bureau of Labor Statistics, the median annual salary reported by travel agents in the United States was $42,350 as of May 2020- which means that half of all workers in this profession earned less than this amount while half earned more.

Salaries for travel agents vary depending on a variety of factors and are heavily influenced by the number of travel services they sell.

The lowest 10 percent of all travel agents earned less than $25,230 (which is much less than the national average) while the top 10 percent made more than $73,360.

However, salaries are also determined by the region of employment and a variety of other factors.

According to BLS, Washington is the top-paying state for travel agents.

In this state, the median annual wage reported by workers in this profession is $62,040.

Other states where salaries were above $50,000 are Arizona, District of Columbia, California, and Massachusetts.

There are also places, such as South Dakota, Georgia, or Mississippi, where salaries were below $40,000 per year.

Job Growth Outlook: Low

If you want to start a career as a travel agent you should know that this profession is projected to decline in the future as more and more people prefer to book their vacations through dedicated websites and mobile applications.

According to the Bureau of Labor Statistics, the demand for travel agents is projected to decline 26 percent from 2019 to 2029.

Job openings may stem from the need to replace travel agents who retire.

Education Duration: 0-6 Months

As mentioned above, if you are a good communicator who’s passionate about sales, traveling and enjoys working with people, you can start a career in this profession a few months after finishing college.

However, becoming certified and earning a degree in the field will surely help you improve your earning prospects and will give you an advantage over the other applicants for a travel agent position.

Personal Skills Needed

To be able to perform well at your job, as a Travel Agent you will need many personal skills:

• Good Communication Skills
• Customer Service Skills
• Problem-Solving Skills
• Good Time Management Skills
• Organizational Abilities

Frequently Asked Questions

Q. how much training do i need as a travel agent.

Education and certification requirements vary depending on the type of job you are targeting and the location where you want to practice.

Some states require travel agents to hold a business license and licensing requirements also vary depending on the state so it’s best to contact your state’s licensing agency to find out more on this subject.

A diploma or certificate from a trade school can help you find a job in the field and program duration varies between a few months and 2 years depending on the school and the curriculum.

Becoming certified by the Travel Institute is another way to demonstrate your skills to potential employers.

Experience requirements for certification vary between 1 year and 5 years, depending on the credential you are targeting.

Another credentialing institution is The Cruise Lines International Association.

Q. Where Can I Find Employment as a Travel Agent?

According to the Bureau of Labor Statistics, travel agents held approximately 82,000 jobs in the United States, 72% of them working for companies that provide travel arrangements and reservation services.

The same institution reports that 17 percent of all travel agents are self-employed.

Other industries where travel agents held jobs are:

• Nondepository credit intermediation
• Management of companies and enterprises
• Credit intermediation and related activities
• Travel accommodation

The states with the highest employment level for travel agents are Florida, California, New York, Texas, and Illinois.

Q. How Much Does It Cost to Become a Travel Agent?

Training costs vary depending on the program you choose and the duration.

Shorter online programs are available and these are usually less expensive and offer you the opportunity of learning at your own pace, from the comfort of your home.

The Travel Institute offers certification programs that cost $450 in the online format and $550 in print.

If you want a more in-depth understanding of this field, a two-year associate’s degree program in travel and tourism can improve your employment prospects and help you advance in your career.

In-state students who are enrolled in associate’s degree programs pay between $4,000 and $5,000 per year, on average while out-of-state students pay between $8,000 and $9,000.

Four-year bachelor’s degree programs in travel and tourism are also available at some colleges and universities.

Travel Agent Information by State

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Travel Agent Career Outlook: Is Being a Travel Agent Viable in 2024?

Jan 4, 2024 | Aspiring travel agents , Launch a travel business , Travel Business

Here's what you need to know about the travel agent career outlook in 2024 and the best ways to get started in this exciting profession.

You love to travel and you love helping others plan their own vacations. But, is becoming a travel agent in 2024 a viable career? After all, it’s never been easier for travelers to book their own trips. Everything from transportation to lodging to restaurants to personalized tours is just a few clicks away. So, if you take the leap into the exciting world of travel, will there even be enough customers for you to make a living?

We get it. Uncertainty is often the number one reason holding people back from making a career in travel. Which is why we’re diving into what you need to know about becoming a travel agent in 2024 and the best ways to approach this exciting career, so you can make an informed decision.

Rather watch than read? Check out the video below!

The Resurgence of Travel Agents

Since the onset of COVID-19, there has been a noticeable shift in consumer behavior, with more people turning to travel agents. This isn't just anecdotal; the numbers and data support the resurgence. The recent holiday season saw one of the busiest travel periods in years, showcasing a promising trend for the industry.

Deciding to Become a Travel Agent

Now, let's address the pivotal question: Should you become a travel agent in 2024? The answer hinges on your passion for travel and your commitment to building a successful business. The post-COVID era has opened up opportunities, but it's essential to understand that success won't happen overnight.

The good news is that you don't have to quit your current job immediately. Many new travel agents start by learning the ropes while staying employed elsewhere. This gradual approach allows you to set up your business, learn the skills, and start generating commissions on the side.

Finding the Right Balance

Balancing a day job while building your travel business may sound challenging, but it's a practical and sustainable approach, especially if you are the breadwinner of the family or make a significant contribution to your family’s finances. As we head into wave season (the first three months of the year), you'll be busy booking trips that will contribute to your income throughout the year. The commission-based nature of the industry allows you to gauge your expected revenue, alleviating the pressure to quit your job prematurely.

Starting Your Travel Business: Options and Considerations

Now, let's talk about starting your travel business. There are various paths to choose and each option has its pros and cons. From becoming a contractor for a host agency to joining an MLM, the right choice depends on your goals and preferences.

Need help deciding? Check out this blog post on how to choose the right option for you .

Hosting can be a viable option, but it's crucial to understand that it won't provide a one-size-fits-all solution. As a contractor, you're responsible for your business setup, training, and branding. If you prefer a more structured approach, consider programs like our Careers on Vacation Mastermind which is designed to guide newcomers through the learning process and business setup over a 12-week period.

Investing in Your Success

Investing in education and certification can significantly accelerate your success. The Careers on Vacation Mastermind program not only equips you with essential skills but also pairs you with the right fit, whether that means moving forward as an independent travel advisor or working with a host partner. Fast-tracking your learning and implementation of proven systems can save you valuable time, making it easier to transition to full-time travel entrepreneurship.

The TL;DR Version?

Becoming a travel agent in 2024 can be a rewarding career choice if you have a genuine passion for travel. Take your time, explore your options, and consider investing in your education to set yourself up for success. Remember, it's not just about making money; it's about gaining the freedom to live life on your terms.

If you're new to the industry, check out our free Masterclass for more insights. Whether you choose to work with us or not, we wish you love and abundance on your journey in the travel industry.

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Insider Tips: How to Market Yourself as a Travel Agent

Learn insider tips on how to market yourself as a travel agent. From branding to networking, master the art of attracting clients and growing your business. Originally posted August 2020; Updated April 2024   Today, we're diving into the world of travel agency...

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5 Tips to Deal with a Crisis as a Travel Agent

Discover essential strategies for travel crisis management in this insightful blog post. Learn how to stay calm, informed, and proactive during turbulent times to effectively serve your clients and safeguard your business. Gain valuable tips on client education,...

Grab the free toolkit: Top 10 Tools for Travel Agents

So many travel agents struggle to grow their businesses because they don’t have the right tools in their toolbox. 🙁

That’s why we put together Cyndi’s Top 10 Tools for Travel Agents – to give you the tools you need to grow your client base and business!

Inside, you’ll find:

💰 Valuable marketing content 👀 Helpful YouTube videos 🎨 Design resources 🎧 Podcast episodes 💸 Discounts and coupons ⭐ …and SO much additional gold to help you grow your business!

You’re going to love it!

JOIN THE FREE MASTERCLASS

Wondering if becoming a travel agent is right for you .

Our travel agent trainings and certifications have helped thousands of people successfully transition into making travel their new way of life. Grab a spot in our masterclass and learn the simple systems our clients use to create wildly successful travel businesses in record time.

Job Outlook

Job outlook for travel agents in the United States

Travel agent job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:

The projected travel agent job growth rate is 20% from 2018-2028.

About 9,100 new jobs for travel agents are projected over the next decade.

Travel agent salaries have increased 16% for travel agents in the last 5 years.

There are over 29,992 travel agents currently employed in the United States.

There are 34,166 active travel agent job openings in the US.

The average travel agent salary is $33,128.

Are travel agent jobs in demand?

Travel agent job and salary trends over time, travel agent jobs over time, travel agent job growth rate over time, average travel agent salary over time, travel agent salary by year, travel agent jobs by state, most common states for travel agents, most common cities for travel agents, travel agent job outlook: expert opinions, our panel of travel agent experts.

California State University, San Bernardino

The Travel Institute

Manraj Singh Virk

Accounts Payables

Will there be an enduring impact of the coronavirus pandemic on Travel Agents?

Manraj Singh Virk: There is and still will be some kind of impact of this pandemic on graduates. Reasons for this according to me could be: a) Losses suffered by various businesses: This pandemic did force a lot businesses to shut down forever. Whereas, for others it led to huge losses as everything was closed down for quite a period due to the various lockdowns all over the country. This is a major problem as these losses did and can still affect the hiring process for quite some time. b) Another reason according to me is as the lockdown came in many businesses laid-off many employees due to lack of money to pay them. So I think they'll have a responsibility towards them as well to consider them first at times of hiring. So this could be another challenge for the fresh graduates in terms of experience that they will lack as compared to the employees that were initially laid-off.

What's a good job out of college for Travel Agents?

Manraj Singh Virk: A good job out of college according to me could be the one that helps the individual to showcase all the skills that one has acquired along time in their college life whether it's related to communication or the technical skill sets related to their particular major. For some getting certain salary range would be a priority but in this pandemic for me salary would be secondary and a good position that has a security for future growth and also fits my background so that I can help the company as well while developing myself would be very important as a two way give and take is always necessary i.e. if you want the company to treat you good then it's your responsibility to add value to their business as well.

What will help Travel Agents increase their earning potential?

Manraj Singh Virk: My majors being Accounting and Business Intelligence, I think various steps could help in increasing the earning potential of people. These steps could be: a) Continuous updating your knowledge and improving your concepts in these fields. As accounting standards remain constant but new amendments come in year to year regarding various points including taxation and various laws which a person in that field should be aware of. b) In terms of business intelligence along with the continuous updation of knowledge of the concepts, updating one's knowledge about the modern technology is also important. Every day something new comes in the market that helps businesses and individuals to save both in terms of money and resources. And having adequate knowledge about these technologies on timely basis can give an individual some sort of edge over his/her competition. c) Along with the above two sense of harmony, team spirit, social responsibilities, and strong will to bring positive change are some characteristics that are easy to identify in an individual and play an important role in doing good in any position or work assigned.

Diane Petras

What general advice would you give to a travel agent.

Diane Petras: Agents should expect business to return when the pandemic passes. In fact, there is already significant, pent-up demand with consumers who want to travel. Short-term, this demand has translated into 1) greater interest in domestic travel as a more comfortable, familiar option for now, and 2) bookings for travel itineraries a year or more out. Longer-term and post-pandemic, the travel industry is expected to fully recover for both national and international travel bookings. Both short- and long-term, agents need to understand and communicate with travelers on new health-related travel protocols and, possibly, emerging health-related ratings for suppliers and destinations. In the meantime, given the fluidity of changes in travel restrictions and destinations, agents can also expect great professional camaraderie as agents are sharing dynamically-changing travel and destination details so that the industry can best serve all travelers.

What type of skills will young Travel Agents need?

Diane Petras: The good news for young graduates considering their career options is that anyone can become a travel agent. That said, the foundation for being a successful travel professional and trusted advisor is a combination of soft and hard skills. It's a combination of knowing market specifics and how to access and secure the best value for your travelers while also understanding personal needs, communicating value, being ethical, and building trusting relationships, all while taking the client through the decision process and finalizing the sale.

Are there any particularly good places in the United States for Travel Agents to find work opportunities?

Diane Petras: Regardless of where a graduate lives, there is a great opportunity for those who possess an entrepreneurial spirit, a passion for travel, and a strong desire to curate travel experiences for others because travel can be sold from anywhere. We conducted a survey in 2018 that analyzed the changing face of travel agents over the past decade and identified a seismic shift from travel agents working in an agency office location to working from home as a self-employed agent.

Diane Petras: Absolutely! By and large, travelers will become quite comfortable exploring destinations near and far again. When that happens, travel insurance is most certainly going to become a more critical option they want to include as we all come to expect the unexpected. We also see new pandemic-initiated health protocols that are here to stay, from face masks to social distancing, hygiene practices, virus testing, and more. And, for travel suppliers, implementing these protocols may translate into health-related rankings that agents and travelers use to further determine an itinerary.

Travel Agent Jobs

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Travel Agents

Career, salary and education information.

What They Do : Travel agents sell transportation, lodging, and entertainment activities to individuals and groups planning trips.

Work Environment : Travel agents typically work in offices, but some work remotely because much of their time is spent on the phone and the computer. Most travel agents work for travel agencies.

How to Become One : A high school diploma typically is required for someone to become a travel agent. However, many employers prefer additional formal training as well. Good communication and computer skills are essential.

Salary : The median annual wage for travel agents is $43,810.

Job Outlook : Employment of travel agents is projected to grow 20 percent over the next ten years, much faster than the average for all occupations.

Related Careers : Compare the job duties, education, job growth, and pay of travel agents with similar occupations.

Following is everything you need to know about a career as a travel agent with lots of details. As a first step, take a look at some of the following jobs, which are real jobs with real employers. You will be able to see the very real job career requirements for employers who are actively hiring. The link will open in a new tab so that you can come back to this page to continue reading about the career:

Top 3 Travel Agent Jobs

We're growing and looking for a passionate Travel Agent to join our remote team! Job Description As a remote Travel Agent with us, you will use your expertise in the travel industry to craft ...

These bookings can range from corporate/business travel to leisure travel , and all must be handled accurately and in an efficient and professional manner. We aim to meet and exceed all expectations ...

The Independent Travel Agent will be responsible for making reservations and travel arrangements, providing exceptional customer service, and promoting and selling travel services to clients

See all Travel Agent jobs

What Travel Agents Do [ About this section ] [ To Top ]

Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups planning trips. They offer advice on destinations, plan trip itineraries, and make travel arrangements for clients.

Duties of Travel Agents

Travel agents typically do the following:

• Arrange travel for business and vacation customers
• Determine customers' needs and preferences, such as schedules and costs
• Plan and arrange tour packages, excursions, and day trips
• Find fare and schedule information
• Calculate total travel costs
• Book reservations for travel, hotels, rental cars, and special events, such as tours and excursions
• Describe trips to clients and give details on required documents, such as passports and visas
• Give advice about local weather conditions, customs, and attractions
• Make alternative booking arrangements if changes arise before or during the trip

Travel agents sort through vast amounts of information to find the best possible trip arrangements for travelers. In addition, resorts and specialty groups use travel agents to promote vacation packages to their clients.

Travel agents also may visit destinations to get firsthand experience so that they can make recommendations to clients or colleagues. They may visit hotels, resorts, and restaurants to evaluate the comfort, cleanliness, and quality of the establishment. However, most of their time is spent talking with clients, promoting tours, and contacting airlines and hotels to make travel accommodations. Travel agents use a reservation system called a Global Distribution System (GDS) to access travel information and make reservations with travel suppliers such as airlines or hotels.

The following are examples of types of travel agents:

Leisure travel agents sell vacation packages to the general public. They are responsible for arranging trip itineraries based on clients' interests and budget. Leisure travel agents increasingly are focusing on a specific type of travel, such as adventure tours. Some may cater to a specific group of people, such as senior citizens or single people.

Corporate travel agents primarily make travel arrangements for businesses. They book travel accommodations for an organization's employees who are traveling to conduct business or attend conferences.

Work Environment for Travel Agents [ About this section ] [ To Top ]

Travel agents hold about 46,200 jobs. The largest employers of travel agents are as follows:

Travel agents typically spend much of their day sitting, working on the phone and on the computer. Agents may face stress during travel emergencies or unanticipated schedule changes.

Travel Agent Work Schedules

Most travel agents work full time. Some work additional hours during peak travel times or when they must accommodate customers' schedule changes and last-minute needs.

How to Become a Travel Agent [ About this section ] [ To Top ]

Get the education you need: Find schools for Travel Agents near you!

A high school diploma typically is required for someone to become a travel agent. However, many employers prefer additional formal training. Good communication and computer skills are essential.

Education for Travel Agents

Employers generally require candidates to have at least a high school diploma, but may prefer those who have a college degree or who have taken classes related to the travel industry. Many community colleges, vocational schools, and industry associations offer technical training or continuing education classes in professional travel planning. Classes usually focus on reservations systems, marketing, and regulations regarding international travel. In addition, some colleges offer degrees in travel and tourism.

Travel Agent Training

Employers in the travel industry always give some on-the-job training on the computer systems that are used in the industry. For example, a travel agent could be trained to work with a reservation system used by several airlines.

Licenses, Certifications, and Registrations for Travel Agents

A good way to demonstrate competence for high school graduates with limited experience is to take the Travel Agent Proficiency (TAP) test. The test has no eligibility requirements and is administered by The Travel Institute.

The Travel Institute also provides training and professional certification opportunities for experienced travel agents. Different levels of certification are offered, depending on a travel agent's experience. Travel agents with limited experience can become a Certified Travel Associate (CTA) after completing a series of classes and exams. For those with at least 5 years of experience, the more highly advanced Certified Travel Counselor (CTC) certification can be achieved. Both the CTA and CTC require continuing education each year to maintain certification.

The Cruise Lines International Association (CLIA) offers four levels of certification: Certified (CCC), Accredited (ACC), Master (MCC), and Elite Cruise Counselor (ECC). Each level requires a certain amount of training and product knowledge.

Some states require agents to have a business license to sell travel services. Requirements among states vary greatly. Contact individual state licensing agencies for more information.

Other Experience for Travel Agents

Some agencies prefer travel agents with firsthand experience visiting a country. These agencies especially prefer travel agents who specialize in specific destinations or particular types of travelers, such as groups with a special interest or corporate travelers.

Important Qualities for Travel Agents

Adventurousness. Travel agencies that specialize in exotic destinations or particular types of travel, such as adventure travel or ecotourism, may prefer to hire travel agents who share these interests.

Communication skills. Travel agents must listen to customers, understand their travel needs, and offer appropriate travel advice and information.

Customer-service skills. When customers need to make last-minute changes in their travel arrangements, travel agents must be able to respond to questions and complaints in a friendly and professional manner.

Detail oriented . Travel agents must pay attention to details in order to ensure that the reservations they make match travelers' needs. They must make reservations at the correct dates, times, and locations to meet travelers' schedules.

Organizational skill s. Travel agents often work on itineraries for many customers at once. Keeping client information in order and ensuring that bills and receipts are processed in a timely manner is essential.

Sales skills . Travel agents must be able to persuade clients to buy transportation, lodging, or tours. Sometimes they might need to persuade tour operators, airline staff, or others to take care of their clients' special needs. Earnings for many travel agents depend on commissions and service fees.

Travel Agent Salaries [ About this section ] [ More salary/earnings info ] [ To Top ]

The median annual wage for travel agents is $43,810. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $28,280, and the highest 10 percent earned more than $74,220.

The median annual wages for travel agents in the top industries in which they work are as follows:

These wage data include money earned from commissions. Earnings for many travel agents depend on commissions and service fees.

Job Outlook for Travel Agents [ About this section ] [ To Top ]

Employment of travel agents is projected to grow 20 percent over the next ten years, much faster than the average for all occupations.

About 7,500 openings for travel agents are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Employment of Travel Agents

Much of the projected employment growth in this occupation is due to recovery from the COVID-19 recession that began in 2020 and is likely to occur early in the decade.

Demand is expected to increase for travel agents' specialized skills in giving clients a personalized travel experience through their recommendations, advice, and ability to handle travel issues. As people continue to resume travel, they are expected to look to travel agents for advice on popular or unique travel destinations and experiences.

However, the ability of travelers to use online resources to research vacations and book their own trips may limit demand for travel agents.

Careers Related to Travel Agents [ About this section ] [ To Top ]

Information clerks.

Information clerks perform routine clerical duties such as maintaining records, collecting data, and providing information to customers.

Meeting, Convention, and Event Planners

Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details.

Secretaries and Administrative Assistants

Secretaries and administrative assistants perform routine clerical and administrative duties. They organize files, prepare documents, schedule appointments, and support other staff.

More Travel Agent Information [ About this section ] [ To Top ]

For more information about training opportunities, visit

American Society of Travel Agents

Cruise Lines International Association (CLIA)

For more information about voluntary certification opportunities, visit

The Travel Institute

A portion of the information on this page is used by permission of the U.S. Department of Labor.

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Travel Agents

General information, description.

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

Business Breakdown

People in this career work in these sectors.

• Private, for profit 67.63%
• Self-employed 27.22%
• Private, not for profit 2.62%
• State and local government 1.23%
• Federal government 0.78%

Workplace at a Glance

What you can expect to experience while on the job

• Responsibility
• Exposure to job hazards
• Physical activity
• Decision making
• Repetitiveness
• Level of competition
• Time pressure

Industry areas

• Hospitality & Tourism

Job Outlook

Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Similar Careers

• Reservation and Transportation Ticket Agents and Travel Clerks
• Travel Guides
• Counter and Rental Clerks
• Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Salary Information

Median Salary This is the median, or the midpoint, of the salary range for this career.

State-by-state Salary

Gray states indicate no data available

Salary Range Salary varies based on years of experience, degree level and location.

Education & Interests

Most common education levels.

People in this career achieve this level of education.

• Associate's degree 37%
• High school 30%
• Bachelor's degree 14%
• Post-secondary certificate 11%
• Some college 6%
• Master's degree 0%
• Doctoral degree 0%
• Post baccalaureate 0%
• Less than high school 0%
• Post-doctoral training 0%
• Post-master's certificate 0%
• First professional degree 0%

Related College Majors

Select major to see colleges that offer it

• Tourism and Travel Services Marketing Operations
• Selling Skills and Sales Operations

PERSONALITY CHARACTERISTICS

You may find this career fulfilling if you consider yourself to be:

• Enterprising — You have an interest in managing, negotiating and marketing, or leading and advising others.
• Conventional — You have an interest in following procedures and regulations to organize information or data.

Not sure what characteristics best describe you? Take the RIASEC Test.

Skills at a Glance

Skills helpful in this career

• Verbal skills
• Critical thinking & problem solving
• Equipment operation & maintenance
• Math & science skills
• Technology design & control
• Customer and Personal Service
• Sales and Marketing
• English Language
• Administrative
• Computers and Electronics

Gain insights into your knowledge by using the ASVAB Career Exploration Program

Data supplied by Bureau of Labor Statistics , National Center of Education Statistics , Defense Manpower Data Center (View our update schedule) . Contact any business, college or military service branch to answer additional questions.

Travel Agent Career Guide

• Career guide intro
• How to become
• Career path

Similar job titles

• Trends and outlook
• Career tips
• Where the jobs are

What is a travel agent?

A travel agent specializes in planning, organizing, and booking clients’ travel arrangements. They have extensive knowledge of travel destinations, transportation options, accommodations, and travel-related services. Based on a client’s preferences, budgets, and requirements, these agents create personalized travel itineraries and recommendations that cater to those needs. 

Travel agents also assist clients with travel documentation, such as passports and visas, and provide guidance related to travel insurance, local customs, and attractions. This pivotal role uses expertise to navigate travel industry complexities to ensure a smooth and enjoyable experience for clients.

Duties and responsibilities

Duties and responsibilities include consulting with clients to determine travel needs and preferences, researching and presenting tailored travel options, and making reservations for transportation, accommodations, tours, and other travel-related services. Staying informed about current travel trends, destination updates, and industry regulations is vital for offering valuable advice to clients on various aspects, such as budgeting, travel documentation, and safety precautions.

Travel agents also handle any changes, cancellations, or adjustments to travel plans, address clients’ concerns, and provide support in emergencies or travel disruptions. They maintain detailed records of bookings and client communications.  Collaboration may occur with travel suppliers, such as airlines, hotels, and tour operators, to negotiate favorable rates and ensure client satisfaction.

Work environment

Travel agents work in travel agencies, for tour companies or airlines, or as independent consultants. Their work is generally performed in office environments, but the rise of technology has enabled many to work remotely or from home. The role involves constant interaction with clients, suppliers, and other industry professionals, so excellent communication and interpersonal skills are needed. These agents may also have opportunities to travel and expand their knowledge of destinations or services to serve clients better.

Typical work hours

A travel agent’s typical work hours vary depending on the work environment and client demands. Most agents work 40 hours per week, Monday through Friday, but some may also work evening or weekend hours to accommodate various time zones or peak travel seasons. Independent agents or those working from home may have more flexibility, depending on client needs and preferences.

How to become a travel agent

Becoming a travel agent involves a blend of education, work experience, and strong interpersonal skills. In this career guide section, we cover the steps you’ll need to take to achieve your goal:

Step 1:  Obtain a relevant education

While a college degree is only sometimes required, having a bachelor’s degree in a related field, such as hospitality, tourism, or business, can be beneficial. These programs provide foundational knowledge in customer service, business principles, and travel industry trends. Some colleges also offer certificate programs specifically designed for aspiring travel agents, providing specialized education in geography, cruise line operations, and reservation systems. 

Many courses are also available to help you learn about the travel industry and the skills needed to succeed. Here is a sample of some of the options available for continuing education which may include our sponsored partners. To learn more about our affiliate relationships, check out our affiliate disclosure . 

• Udemy’s Becoming a Successful Travel Agent provides a comprehensive travel industry overview.
• Executive Travel Planning focuses on corporate travel management such as flights, hotels, and car services, handling international travel, and flying with children or pets. 
• Consider How to Use Travel Design to learn how to create sophisticated travel itineraries for discerning clients. 
• Obtain a certificate of completion with Udemy’s Travel Management Cours e covering various topics required for entry into the travel and tourism industries. 
• Skillshare’s Customer Service Mastery: Delight Every Customer helps build superb service skills that wow customers. 

Step 2: Gain customer service experience

Experience in customer service is invaluable for aspiring agents. This can be gained through entry-level hospitality, tourism, or sales roles. Relevant experience helps develop the essential communication, problem-solving, and interpersonal skills crucial for success.

Step 3: Obtain travel agent certification

While only sometimes required, obtaining professional certification can enhance credibility. Organizations like The Travel Institute offer certifications for travel agents at different experience levels. The Certified Travel Associate (CTA) and Certified Travel Counselor (CTC) credentials are examples of certifications that demonstrate expertise and commitment to the profession.

Step 4: Specialize in a specific type of travel

Many agents specialize in a particular type of travel, such as luxury, adventure, or corporate travel, to deepen their expertise in a specific area and distinguish themselves in the market. Specializations can be chosen based on personal interests or niches that align with market demands.

Step 5: Join a host travel agency

Joining a host travel agency can provide access to resources and support essential to success. Host agencies offer services such as access to booking systems, marketing support, and training, and they can also help establish relationships with suppliers.

Step 6: Apply for travel agent positions

Once education, experience, and skills have been obtained, it is time to apply for positions. Your resume and cover letter should highlight customer service experience, travel industry knowledge, and any relevant certifications or specializations. 

Networking can be an effective way to identify job opportunities in the travel industry. Once you secure an interview, prepare by researching the company and practicing responses to common travel agent interview questions.

How much do travel agents make?

Travel agents, who plan and book travel arrangements for clients, have salaries that can vary based on several factors. One of the unique aspects of their compensation is that it often includes commissions on sales of travel packages, cruises, and accommodations, which can significantly impact overall earnings. Geographic location also plays a role, with higher salaries typically found in urban areas with a high cost of living.

The level of experience is an important factor, as seasoned professionals with a strong client base are likely to earn more. Specializations, such as luxury or adventure travel, can also affect earnings. The type of employer, whether it’s a large travel agency, a small boutique agency, or self-employment, can influence compensation as well.

Highest paying industries

• Consulting Services: $59,090
• Nonscheduled Air Transportation: $58,220
• Travel Arrangement and Reservation Services: $56,860
• Water Transportation: $56,670
• Traveler Accommodation: $55,290

Highest paying states

• District of Columbia: $67,870
• Arizona: $60,210
• New Hampshire: $60,100
• Washington: $55,060
• Missouri: $54,880

The average national salary for a Travel Agent is:

Browse travel agent salary data by market

Types of travel agents

In this career guide section, we will explore the various types and specializations of travel agents. These agents help clients plan and book their trips to ensure an enjoyable and hassle-free experience. They are knowledgeable about different destinations, accommodation options, transportation, and activities. Diverse settings and specializations cater to unique client needs. 

Leisure travel agent

Leisure agents often have a broad knowledge of popular tourist destinations and work closely with individuals, couples, families, or groups to create customized travel itineraries. Essential components are choosing destinations, booking accommodations, arranging transportation, and organizing activities or tours. 

Corporate travel agent

Corporate agents organize business travel for companies and their employees. Business travelers need comfortable accommodations, efficient transportation, and access to resources like meeting spaces and conference facilities. Familiarity with corporate travel policies and effectively managing budgets is essential. 

Luxury travel agent

Luxury agents deeply understand luxury travel options like five-star hotels, private villas, and first-class transportation. Clients seek high-end, exclusive travel experiences that are personalized and memorable, so these agents must be attentive to preferences and provide exceptional customer service.

Adventure travel agent

Adventure travel includes outdoor activities or experiences such as hiking, rafting, biking, or wildlife safaris. An agent with extensive knowledge of destinations and activities ensures client safety and enjoyment. 

Cruise travel agent

Cruise agents have detailed knowledge of various cruise lines, itineraries, and onboard activities. They assist clients in selecting the right cruise, cabin type, and shore excursions to ensure an enjoyable and memorable experience.

Destination specialist

Destination specialists focus on a specific country or region to provide clients with expert guidance and personalized recommendations. Familiarity with the region’s local customs, attractions, accommodations, and transportation options is leveraged to create unique, tailored itineraries based on clients’ interests and preferences.

Top skills for travel agents

Travel agents are pivotal in planning and organizing trips for individuals, families, and businesses, ensuring a seamless travel experience. They need a diverse skill set to excel in this role, including excellent customer service, organizational skills, destination knowledge, and adaptability to changing travel trends and regulations.

Understanding clients’ needs, preferences, and budget constraints is essential. Excellent customer service skills include communicating effectively, listening actively to clients’ requirements, and responding with empathy and understanding. Building trust and providing tailored recommendations ensure client satisfaction throughout travel planning.

Agents juggle multiple tasks like researching destinations, booking flights and accommodations, and coordinating itineraries, so organizational skills are crucial. This includes managing work, monitoring deadlines, and maintaining accurate records. Strong organizational skills allow them to deliver clients a well-planned and hassle-free travel experience.

Destination knowledge includes various locations, accommodations, attractions, and customs. They need up-to-date knowledge about new destinations and travel trends to provide clients with relevant and accurate travel advice.

The travel industry constantly evolves due to changing travel trends, regulations, and unforeseen circumstances. Travel agents must adapt to new situations, think on their feet, and provide alternative solutions if needed. This includes navigating challenges, such as changes in travel restrictions or last-minute cancellations, and ensuring travel plans are adjusted accordingly to minimize disruption or stress.

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Travel agent career path

A travel agent’s career path typically begins with an entry-level position in the travel industry, such as a reservation agent, customer service representative, or travel consultant. Experience helps develop essential customer service, sales, and travel planning skills. Some may start their careers by completing a training program or obtaining a certification from organizations such as The Travel Institute or the International Air Transport Association (IATA).

As they progress, agents can specialize in specific areas of the travel industry, such as leisure travel, corporate travel, or niche markets like adventure tourism, luxury travel, or destination weddings. Developing expertise in a particular niche or destination can help them differentiate in a competitive market and attract a loyal client base.

Experienced travel agents can advance to senior travel consultant or team leader roles, responsible for managing a team of travel agents, providing training and mentoring, and contributing to the overall success of a travel agency. Some may also choose to open a travel agency as an independent agent or a franchise owner.

Continuing education and professional development, such as attending industry conferences, webinars, or destination familiarization trips, can help them stay current with the latest trends, products, and technologies in the travel industry.

• Event Coordinator
• Event Planner
• Executiv e Assistant
• Flight Attendant
• Hotel Manager

Position trends and outlook for travel agents

The role of travel agents has undergone significant changes in recent years, primarily due to the rise of online booking platforms and the availability of travel-related information online. Despite these challenges, agents provide valuable services by offering personalized trip planning, expert advice, and support during the travel process.

One emerging trend is the increased use of technology, with agents leveraging artificial intelligence, virtual reality, and other digital tools to enhance services and create immersive experiences. This shift toward a technology-driven approach requires these professionals to continually update their skills and stay up-to-date with the latest tools or trends.

Employment projections for travel agents

The U.S. Bureau of Labor Statistics (BLS) projects that the travel agent industry will grow by 20% through 2031. The job outlook is becoming increasingly optimistic as the complexity of travel planning continues to grow. With many options to consider and constantly changing rules and regulations, travelers are turning to agents to simplify the process and ensure a seamless experience. As they provide expert advice and personalized services tailored to individual interests and budgets, their demand continues to rise in the travel industry.

In addition, the escalation of travel costs has led travelers to seek assistance in finding deals and discounts. With their extensive networks and up-to-date knowledge, travel agents are well-positioned to secure better rates. This shift toward personalized travel experiences and the value agents provide in navigating an intricate travel landscape contribute to the promising job outlook in the coming years.

Travel agent career tips

Stay current on travel industry trends.

Travel agents must stay informed about the latest travel industry trends, emerging destinations, and travel restrictions or requirements. This knowledge ensures accurate and current information is used to plan client trips. Subscribe to industry newsletters, follow travel blogs, and participate in online forums to remain updated on the latest developments.

Develop strong communication and listening skills

Effective communication and active listening skills help agents to understand clients’ unique needs, preferences, and expectations. Strengthen your verbal and written communication abilities, practice active listening, and learn to ask the right questions to gather the necessary information to create tailored travel plans.

Master travel reservation systems and tools

Proficiency in travel reservation systems and tools is crucial for efficiently planning and booking client trips. Invest time learning the features and capabilities of popular travel software, such as Global Distribution Systems (GDS) and Customer Relationship Management (CRM) platforms. This proficiency will help streamline workflow and provide better service.

Cultivate strong attention to detail

Travel planning requires an eye for detail to ensure accuracy and that itineraries, accommodations, and transportation arrangements meet client expectations. Develop skills by double-checking reservations, reconfirming bookings, and reviewing travel documents before presenting them to clients.

Build a professional network

Networking is essential to stay informed about industry trends, share best practices, and discover new opportunities. Join professional associations and networks to connect with other travel professionals, learn from their experiences, and expand career prospects. Some relevant associations and networks include:

• American Society of Travel Advisors (ASTA)
• Association of British Travel Agents (ABTA)
• International Air Transport Association (IATA)
• Global Business Travel Association (GBTA)

Commit to continuous learning

Dedicate to continuous learning to stay current in the dynamic travel industry. Pursue opportunities to enhance skills and knowledge, such as attending conferences, enrolling in online courses, and obtaining relevant certifications. Some suggested areas for continuous learning include:

• Destination-specific knowledge and expertise
• Travel technology and reservation systems
• Marketing and sales strategies for travel agents
• Customer service and communication techniques

Develop a niche expertise

Specializing in a particular niche, such as luxury travel, adventure tourism, or group vacations, can help agents stand out in a competitive market. Develop niche expertise by conducting research, attending relevant workshops or conferences, and networking with industry professionals with the same interests. Specialization makes agents more attractive to clients seeking expert advice and personalized service.

Where the travel agent jobs are

Top companies.

• American Express
• Carlson Wagonlit Travel
• Flight Centre Travel Group
• Expedia Group

Top job sites

• SimplyHired

What qualifications are needed to become a travel agent?

While no specific educational requirement exists, many employers prefer candidates with a high school diploma or equivalent. Some may have an associate’s or bachelor’s degree in travel, tourism, or a related field. Relevant work experience, particularly in customer service, can benefit aspiring agents. Some also pursue professional certifications, such as the Certified Travel Associate or the Certified Travel Counselor, to enhance skills and credibility in the industry.

How can I advance my career as a travel agent?

To advance your career, consider pursuing further education or professional certifications in travel and tourism. Specializing in a particular niche, such as luxury travel, adventure tourism, or destination weddings, can also help to stand out in the market. Networking with industry professionals, attending conferences and workshops, and staying current with travel trends and advancements can contribute to professional growth. Demonstrating excellent customer service and consistently exceeding client expectations can also help build a strong reputation in the industry.

What are the typical day-to-day tasks of a travel agent?

Their day-to-day tasks typically include determining travel preferences and requirements with clients, researching destinations and accommodations, and creating customized travel itineraries. Flights, hotels, transportation, and activities are booked, confirmed, and verified for accuracy. They often provide clients with information about destinations, such as local customs, attractions, and safety guidelines. Assistance with travel insurance, visa applications, and other documentation may also occur.

How do travel agents stay updated on travel trends and destination information?

They attend industry conferences, participate in webinars, and subscribe to travel publications to stay updated on trends. Online forums or professional associations provide networking opportunities with other travel professionals to share knowledge. Building relationships with tourism boards, hotel representatives, and tour operators can provide valuable insights into destinations and emerging trends. Some take familiarization trips to experience destinations firsthand and better serve clients.

What is the role of a travel agent in managing travel emergencies or disruptions?

Managing travel emergencies or disruptions is critical, including rebooking flights, finding alternative accommodations, or arranging transportation in the event of cancellations or delays. Guidance on travel insurance can help clients understand the coverage and benefits in emergencies. Additionally, they may act as a liaison between clients and service providers, advocating for clients and ensuring issues are resolved promptly and efficiently.

How do travel agents find the best deals for their clients?

They find the best deals by leveraging industry knowledge, relationships with suppliers, and access to exclusive offers and promotions. Proficiency with Global Distribution Systems and other travel booking platforms allows agents to search for and compare rates across various airlines, hotels, and other service providers. They may negotiate group discounts, secure upgrades, or arrange added-value services for clients. Staying current with travel trends and promotions allows agents to identify the best options and timing for client travel plans, ensuring value and satisfaction.

How do travel agents build and maintain relationships with clients?

Building and maintaining client relationships is essential for repeat business and positive referrals. They achieve this by offering personalized service, understanding client needs and preferences, and delivering customized experiences. They maintain regular communication with clients, providing updates on travel arrangements and sharing relevant information about destinations. After a trip, agents may follow up with clients to gather feedback and address concerns, demonstrating their commitment to customer satisfaction. Consistently exceeding client expectations cultivates long-term relationships and a strong reputation in the industry.

How do travel agents handle special requests or requirements from clients?

They handle special requests by carefully listening to client needs and working closely with suppliers or service providers to accommodate those requests. This may involve booking wheelchair-accessible accommodations, arranging special meals on flights, or organizing private tours or experiences tailored to client interests. Industry connections and expertise create a seamless and enjoyable travel experience.

What is the difference between a travel agent and an online booking platform?

While both travel agents and online booking platforms can be used to research and book travel arrangements, the two have several key differences. Travel agents provide personalized service, working closely with clients to understand their needs, preferences, and budget. This results in customized travel itineraries and experiences. Agents also assist clients throughout the travel process, from planning to completion, and can help manage emergencies or disruptions. In contrast, online booking platforms typically focus on self-service, allowing users to search for and book flights, hotels, and other services independently. Online booking platforms can offer convenience and competitive prices but lack an agent’s personal touch, expertise, and support.

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Travel Agents: Salary, career path, job outlook, education and more

Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups planning trips. They offer advice on destinations, plan trip itineraries, and make travel arrangements for clients.

What do Travel Agents do?

Travel agents typically do the following:

• Arrange travel for business and vacation customers
• Determine customers needs and preferences, such as schedules and costs
• Plan and arrange tour packages, excursions, and day trips
• Find fare and schedule information
• Calculate total travel costs
• Book reservations for travel, hotels, rental cars, and special events, such as tours and excursions
• Describe trips to clients and give details on required documents, such as passports and visas
• Give advice about local weather conditions, customs, and attractions
• Make alternative booking arrangements if changes arise before or during the trip

Travel agents sort through vast amounts of information to find the best possible trip arrangements for travelers. In addition, resorts and specialty groups use travel agents to promote vacation packages to their clients.

Travel agents also may visit destinations to get firsthand experience so that they can make recommendations to clients or colleagues. They may visit hotels, resorts, and restaurants to evaluate the comfort, cleanliness, and quality of the establishment. However, most of their time is spent talking with clients, promoting tours, and contacting airlines and hotels to make travel accommodations. Travel agents use a reservation system called a Global Distribution System (GDS) to access travel information and make reservations with travel suppliers such as airlines or hotels.

The following are examples of types of travel agents:

Careers for Travel Agents

• Auto travel counselors
• Certified corporate travel executives
• Certified travel counselors
• Corporate travel agents
• Corporate travel experts
• Leisure travel agents
• Travel consultants
• Travel counselors
• Travel service consultants

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Job Outlook for: Travel Agents

SOC: 41-3041        OOH: U012

• Job Outlook for Travel Agents
• Pay for Travel Agents
• What do Travel Agents do all day
• The work environment
• How to become one

Employment Outlook for Travel Agents

Employment of travel agents is projected to decline 9 percent from 2016 to 2026.

The ability of travelers to use the Internet to research vacations and book their own trips is expected to continue to suppress demand for travel agents. An increasing amount of travel is also expected to be booked on mobile devices.

However, the sheer number of travel and review websites can make travel planning a frustrating experience for some consumers. This may lead to an increasing number of people turning to travel agents to help filter through the options and give personal recommendations.

Job Prospects

Job prospects should be best for travel agents who specialize in specific destinations or particular types of travelers, such as groups with a special interest or corporate travelers.

Some job opportunities might result from a growing number of experienced travel agents reaching retirement age.

Typical Pay for Travel Agents

The median annual wage for travel agents was $36,460 in May 2016. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $20,670, and the highest 10 percent earned more than $61,890.

In May 2016, the median annual wages for travel agents in the top industries in which they worked were as follows:

These wage data include money earned from commissions.

Most travel agents work full time. Some work additional hours during peak travel times or when they must accommodate customers’ schedule changes and last-minute needs.

What Travel Agents Do All Day

Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups planning trips. They offer advice on destinations, plan trip itineraries, and make travel arrangements for clients.

Travel agents typically do the following:

• Arrange travel for business and vacation customers
• Determine customers’ needs and preferences, such as schedules and costs
• Plan and arrange tour packages, excursions, and day trips
• Find fare and schedule information
• Calculate total travel costs
• Book reservations for travel, hotels, rental cars, and special events, such as tours and excursions
• Describe trips to clients and give details on required documents, such as passports and visas
• Give advice about local weather conditions, customs, and attractions
• Make alternative booking arrangements if changes arise before or during the trip

Travel agents sort through vast amounts of information to find the best possible trip arrangements for travelers. In addition, resorts and specialty groups use travel agents to promote vacation packages to their clients.

Travel agents also may visit destinations to get firsthand experience so that they can make recommendations to clients or colleagues. They may visit hotels, resorts, and restaurants to evaluate the comfort, cleanliness, and quality of the establishment. However, most of their time is spent talking with clients, promoting tours, and contacting airlines and hotels to make travel accommodations. Travel agents use a reservation system called a Global Distribution System (GDS) to access travel information and make reservations with travel suppliers such as airlines or hotels.

The following are examples of types of travel agents:

Leisure travel agents sell vacation packages to the general public. They are responsible for arranging trip itineraries based on clients’ interests and budget. Leisure travel agents increasingly are focusing on a specific type of travel, such as adventure tours. Some may cater to a specific group of people, such as senior citizens or single people.

Corporate travel agents primarily make travel arrangements for businesses. They book travel accommodations for an organization’s employees who are traveling to conduct business or attend conferences.

Work Environment for Travel Agents

Travel agents held about 81,700 jobs in 2016. The largest employers of travel agents were as follows:

They typically work in offices, but some work remotely because much of their time is spent on the phone and the computer. In some cases, busy offices or call centers may be noisy and crowded. Agents may face stress during travel emergencies or unanticipated schedule changes.

Work Schedules

How to become a travel agent.

A high school diploma typically is required for someone to become a travel agent. However, many employers prefer additional formal training. Good communication and computer skills are essential.

Employers generally require candidates to have at least a high school diploma, but may prefer those who have a college degree or who have taken classes related to the travel industry. Many community colleges, vocational schools, and industry associations offer technical training or continuing education classes in professional travel planning. Classes usually focus on reservations systems, marketing, and regulations regarding international travel. In addition, some colleges offer degrees in travel and tourism.

Employers in the travel industry always give some on-the-job training on the computer systems that are used in the industry. For example, a travel agent could be trained to work with a reservation system used by several airlines.

Licenses, Certifications, and Registrations

A good way to demonstrate competence for high school graduates with limited experience is to take the Travel Agent Proficiency (TAP) test. The test has no eligibility requirements and is administered by The Travel Institute .

The Travel Institute also provides training and professional certification opportunities for experienced travel agents. Different levels of certification are offered, depending on a travel agent’s experience. Travel agents with limited experience can become a Certified Travel Associate (CTA) after completing a series of classes and exams. For those with at least 5 years of experience, the more highly advanced Certified Travel Counselor (CTC) certification can be achieved. Both the CTA and CTC require continuing education each year to maintain certification.

The Cruise Lines International Association (CLIA) offers four levels of certification: Certified (CCC), Accredited (ACC), Master (MCC), and Elite Cruise Counselor (ECC). Each level requires a certain amount of training and product knowledge.

Some states require agents to have a business license to sell travel services. Requirements among states vary greatly. Contact individual state licensing agencies for more information.

Other Experience

Some agencies prefer travel agents with firsthand experience visiting a country. These agencies especially prefer travel agents who specialize in specific destinations or particular types of travelers, such as groups with a special interest or corporate travelers.

Important Qualities

Adventurousness. Travel agencies that specialize in exotic destinations or particular types of travel, such as adventure travel or ecotourism, may prefer to hire travel agents who share these interests.

Communication skills. Travel agents must listen to customers, understand their travel needs, and offer appropriate travel advice and information.

Customer-service skills. When customers need to make last-minute changes in their travel arrangements, travel agents must be able to respond to questions and complaints in a friendly and professional manner.

Detail oriented . Travel agents must pay attention to details in order to ensure that the reservations they make match travelers’ needs. They must make reservations at the correct dates, times, and locations to meet travelers’ schedules.

Organizational skill s. Travel agents often work on itineraries for many customers at once. Keeping client information in order and ensuring that bills and receipts are processed in a timely manner is essential.

Sales skills . Travel agents must be able to persuade clients to buy transportation, lodging, or tours. Sometimes they might need to persuade tour operators, airline staff, or others to take care of their clients’ special needs. Earnings for many travel agents depend on commissions and service fees.

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Career Outlook for Travel Agents

Also known as: Auto Travel Counselor, Certified Corporate Travel Executive, Certified Travel Counselor, Corporate Travel Expert, Travel Agent, Travel Consultant, Travel Counselor, Travel Service Consultant

The overall job outlook for Travel Agent careers has been negative since 2004. Vacancies for this career have decreased by 39.12 percent nationwide in that time, with an average decline of 2.44 percent per year. Demand for Travel Agents is expected to go up, with an expected 5,700 new jobs filled by 2029. This represents an annual increase of 1.15 percent over the next few years. Join our career community today!

There are currently more Travel Agents in the following states

The states below have the least number of filled positions for Travel Agents

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Travel Agents

Also called: Destination Specialist, Travel Agent, Travel Consultant, Travel Counselor

• Collect payment for transportation and accommodations from customer.
• Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.
• Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.
• customer service
• sales and marketing

Arts and Humanities

• English language

Math and Science

Engineering and technology.

• computers and electronics

Basic Skills

• listening to others, not interrupting, and asking good questions
• reading work related information
• looking for ways to help people
• understanding people's reactions

Problem Solving

• noticing a problem and figuring out the best way to solve it
• listen and understand what people say
• communicate by speaking

Ideas and Logic

• notice when problems happen
• order or arrange things
• pay attention to something without being distracted

Personality

People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

• Attention to Detail
• Dependability
• Self Control
• Achievement/Effort
• Cooperation

You might use software like this on the job:

Data base user interface and query software

• Travel Agent CMS

Video conferencing software

Calendar and scheduling software.

• Apollo Reservation System
• Rezgo online booking software

Get started on your career:

Job Outlook

Explore more.

• Counter & Rental Clerks
• Reservation & Transportation Ticket Agents & Travel Clerks
• Sales Representatives of Services
• Travel Guides

You might like a career in one of these industries:

• Administration & Support Services

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• enterprising
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• corporate travel consultant
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Also called

Travel agents are also called:

• Auto Travel Counselor
• Beach Expert
• Corporate Travel Consultant
• Destination Specialist
• International Travel Consultant
• Tour Coordinator
• Tour Counselor
• Travel Agent
• Travel Consultant
• Travel Counselor

Hot Technology

is a hot technology.

Hot technologies are software skills that employers often ask for in job ads.

Job Preparation

Medium job preparation is needed for travel agents .

Previous work-related skill, knowledge, or experience is needed for these careers. For example, an electrician must be in an apprenticeship for three to four years or have several years of job training. You may need to pass a test to get a license to do the job.

Employees in these careers need one or two years of training. Both on-the-job experience and informal training with experienced workers may be needed. An apprenticeship program may be a good choice for these careers.

Most of these careers need vocational school training, on-the-job experience, or an associate's degree.

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Apprenticeships

Find the apprenticeship that's right for you!

Have a career path or location in mind? Visit Apprenticeship.gov to find apprenticeship opportunities near you.

It's an average outlook for travel agents .

This career will grow about as fast as average . Large numbers of job openings are not expected.

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Travel Agents

Travel agents - employment & outlook.

The table below provides information about the number of workers in this career in various regions. It also provides information about the expected growth rate and future job openings.

Major employers:

• Travel agencies
• Tour operators

Demand for this career is expected to grow about as fast as average. People can now make their own travel plans by using the Internet. However, some consumers still prefer to use a professional travel agent to ensure reliability, save time, and, in some cases, save money. In addition, some people prefer personalized recommendations from travel agents.

The travel industry is sensitive to economic downturns because fewer people go on vacation during these periods. Therefore, the number of job opportunities for travel agents varies with the state of the economy.

Many job opportunities will arise as new agencies open and existing agencies expand. Most openings will occur as experienced agents leave this career.

Travel Agents (CIS 100216)

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Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path adventures, and get you out of any jam. Especially if you know who to use.

Heading out the door? Read this article on the Outside app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”  

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

• Dan Achber of Trufflepig , for Africa and the Middle East
• Miguel Cunant of Sri Lanka in Style
• Javier Echecopar of Journey Costa Rica
• Daniel Fraser of Smiling Albino , for Southeast Asia
• Elizabeth Gordon of Extraordinary Journeys , for Africa
• Kleon Howe of the Art of Travel , for French Polynesia
• Jay Johnson of Coastline Travel , for Hawaii and California
• Antonello Losito of Southern Visions Travel , for Puglia, Italy
• Rabia Malik of Fora Travel , for general worldwide travel
• Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
• Marisol Mosquera of Aracari , for Peru and Bolivia
• Zach Rabinor of Journey Mexico
• Raluca Spiac of Beyond Dracula , for Romania

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes. 

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