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“Absolutely EVERYTHING about this trip was perfect: itinerary, food, lodgings, trip leaders, educational opportunities. A perfect example of why Wilderness Travel will always be our first choice when planning adventures.”
“We were taught so much beyond the usual viewpoint given to a tourist that I felt I had a much deeper understanding of the culture and history than I would have if traveling with a different company.”
“An incredible variety of activities was packed into the trip, yet we never felt rushed. It would be impossible to do what we did in the same period of time without the expertise of WT guides.”
“I have dreamed of taking this trip for years. Truly this journey exceeded my expectations on all fronts. The wildlife, terrain, people, staff and fellow trip mates made it an adventure to always treasure. I feel blessed and fortunate. Thank you Wilderness Travel. You have my complete confidence.”
“Because of our Trek Leader’s vast experience in the area, we used several trails that aren’t known to many trekkers and we were invited into Sherpa homes, which was wonderful. I had been dreaming of this trip for 30 years and now those dreams are fulfilled.”
“Couldn’t have asked for a more interesting trip and two outstanding guides, accommodations, and meals. This was our fourth trip with Wilderness Travel and one of the best (although we say that about every trip we have been on!)”
“I love Wilderness Travel! You select the best guides, a variety of special places to stay, the food is always plentiful and cultural, and the adventure is top drawer! Thank you for offering trips that expand one’s knowledge of other cultures while making it enjoyable and fun.”
“We are still on a high a month after the trip, having had wonderful guides, camp crew, co-travelers, and the right mix of comfort and authentic experience.”
“WOW! This was an extraordinary trip. It was meticulously planned, but allowed for many spontaneous interactions and delightful surprises. Another WT success story.”
“This was my first trip to India and I cannot imagine a better introduction. Because of the care with which the trip had been planned and organized, I was able to relax, enjoy, and try to fully absorb the experience without spending even a moment concerned about the quotidian details of the trip. What a luxury.”
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The best places in the world for lovers of adventure tourism are revealed

Oct 31, 2016 • 1 min read

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Iceland is the best country in the world when it comes to its potential for adventure tourism, according to new research.

Seljalandsfoss waterfall is one of the country's most spectacular

Germany , New Zealand , Norway and Switzerland make up the rest of the top five in a scorecard for adventure travel compiled by the Adventure Travel Trade Association. Countries were ranked in ten different categories, beginning with their natural resources: coastline, population density, and other physical characteristics.

Zipline in New Zealand.

Cultural resources like national parks or UNESCO world heritage sites were also factored in along with adventure activity resources that allow for outdoor, nature-based activities. They also looked at tourism infrastructure particularly things that tempt adventure travellers like availability of trail maps, eco-lodges, access to trained guides and so on.

The Mhondoro Game Lodge in South Africa offers intimate encounters with wildlife from an underground waterhole hide. Image: Mhondoro Game Lodge

Their ‘Adventure Tourism Development Index’ also ranked countries by region with Iceland coming out on top in the competitive Europe and North America section.   New Zealand was rated best in East Asia and the Pacific, Croatia in Eastern Europe and Central Asia, and Chile in Latin America and the Caribbean. Also ranked top in their respective regions were Israel , Bhutan , and Botswana in Sub-Saharan Africa.

The report said adventure tourism had significant benefits for countries not just in terms of attracting tourists but also helping preserve their heritage. It explained: “For countries and communities fortunate enough to possess outstanding natural and cultural characteristics, adventure tourism can provide a source of sorely needed income and an incentive to conserve vestiges of the past, current cultural identities and ecological wonders.”  Adventure tourism is big business and was worth an estimated US$263 billion back in 2012, the most recent year for which data is available.

The Adventure Travel Top Ten:

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3. New Zealand

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5. Switzerland

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7. Australia

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The Best Countries in the World for Adventurous Travelers

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Adventurous travelers are unique individuals to say the least. While they can appreciate some rest and relaxation on a tropical beach, they're more likely to be drawn to destinations that offer more engaging and challenging outdoor activities. This is the type of traveler who would rather spend their time trekking a remote trail and sleeping in a tent as opposed to visiting an all-inclusive resort . For them, it is the quality of the hiking, mountain biking, and climbing that defines a great destination, particularly if it can provide exhilarating and enriching activities that are also physically and mentally challenging.

For these types of travelers we have created a round-up of the most adventurous countries on the planet. The places that over the years have practically defined the term "adventure travel." If you're looking to put a little excitement into your next vacation, these destinations will certainly provide that and a whole lot more. The only question is, which one do you visit first?

New Zealand

Westend61/ Getty Images

No list of adventurous countries would be complete without mentioning New Zealand. After all, this is the country that invented bungee jumping and perfected the use of jet boats for high-speed river tours. But you don't have to be an adrenaline junkie to enjoy the land of the kiwi. The country is home to some of the best long-distance hiking trails in the world, offers excellent kayaking and mountain biking, and has some of the most breathtaking landscapes found anywhere on Earth.

Recommended Adventure: Hike the 1,864-mile Te Araroa Track , easily one of the best hiking routes in the world.

Not to be outdone by their kiwi counterparts, Australia has plenty to offer the adventurous traveler too. From scuba diving and snorkeling off the Gold Coast to cycling the Great Ocean Road, to overlanding in the outback, the options are numerous and varied. It doesn't hurt that Australia has a vast array of landscapes to explore, not to mention plenty of open spaces. This is a destination you can visit multiple times and still find plenty to draw you back.

Recommended Adventure: Dive the Great Barrier Reef , a truly iconic place that every traveler should visit at least once.

Tyler Stableford / Getty Images

We could spend hours extolling the virtues of Iceland as an adventure destination and probably only scratch the surface of what it has to offer. Here, you can explore ice caves, go sea kayaking along a stunning coastline, trek across a glacier, and soak in a hot springs after a day of whitewater rafting. The country's epic vistas are some of the most dramatic on Earth, with amazing geothermal features such as geysers and fumaroles adding texture and color. And did we mention the opportunities to spot the Northern Lights? Iceland is one of the top destinations for spotting the aurora borealis too.

Recommended Adventure: Wander through the massive ice cave of the Vatnajökull Glacier , a place that is unlike any other.

Another classic adventure destination, Nepal has a lot to offer the adventurous travelers. While wandering the temples and backstreets of Kathmandu and going on safari at the Chitwan National Park are fantastic, the real draw here is the climbing and trekking. Nepal is home to some of the most famous hiking trails in the world, including the Annapurna Circuit and the Everest Base Camp route. It also has eight of the world's tallest peaks within its borders, making it a bucket list destinations for mountaineers from across the globe. The sheer scope and scale of the Himalaya is something to behold and definitely worth a visit for anyone who can't resist the call of alpine environments.

Recommending Adventure: Trekking in the Himalaya . Trust us, just choose a route and go.

Anna Gorin / Getty Images

One of the things that makes Peru such a great destination for adventure travel is the variety of landscapes that are available to explore. Visitors can go hiking in the Andes of course, and visiting Machu Picchu is a must. But they can also explore the depths of the Amazon Rainforest, go surfing along the Pacific Coast, or ponder the meaning of the mysterious Nazca Lines. No matter where you go however, you'll find yourself enthralled with the country's rich and long history, with Inca ruins to explore and cultural monuments to marvel at.

Recommended Adventure: While the Inca Trail is a classic hike, leave the crowded trail behind and enjoy a river cruise on the Amazon instead.

WLDavies / Getty Images

Tanzania has two very big adventures to offer anyone planning on visiting the East African nation. First and foremost, it is a classic safari destination with a trip to the Serengeti a must-do for any traveler. But those looking to push themselves a bit harder will want to add a Kilimanjaro trek to their bucket list as well, as the ancient volcano is the world's tallest freestanding mountain at 19,341 feet. After your climb and safari, travel to Zanzibar island, located just off the coast, where you can blend relaxation on the Indian Ocean with a deep dive into the fascinating history of that storied place.

Recommended Adventure: Climb to the "Roof of Africa" "on a Kilimanjaro trek , one of the truly iconic adventure travel experiences.

Malena Barrios / Getty Images

The adventure capital of Central America, Costa Rica is yet another destination with plenty to offer adrenaline junkies. From zip lining through the rainforest to volcano boarding down and whitewater rafting, this is a place that will definitely get your heart pumping. Throw in some excellent hiking in Arenal Volcano National Park and mountain biking in the jungle—not to mention plenty of good snorkeling and diving off the coast—and you begin to understand why this is such a popular playground for outdoor enthusiasts.

Recommended Adventure: Raft the Rio Pacuare , one of the truly great whitewater rivers in the world.

Paul Oomen / Getty Images

When it comes to breathtaking landscapes and plenty of adventurous activities, Norway ranks at the top of the list for must-visit places. In the summer, the hiking, mountain biking, and paddling are fantastic, while the winter brings nordic skiing, dogsledding, and skiing. It doesn't hurt that the country is also one of the best for experiencing the Northern Lights, nor that its people are some of the most accommodating and friendly you could ever hope to meet. The truly adventurous will want to head north the island of Svalbard, where the polar bears outnumber the people, the wilderness is vast and unexplored, and the whale watching is spectacular.

Recommended Adventure: Brave the winter and go dogsledding above the Arctic Circle. Tours range form just a few hours to more than week, depending on just how adventurous you really are.

Ascent/PKS Media Inc. / Getty Images

Thanks to its massive size and amazing outdoor environments, Canada is easily one of the top adventure destination in the world. Whether you're looking for summer excursions or winter activities, you'll find plenty to see and do there. In the west, the Canadian Rockies offer superb hiking, climbing, mountain biking, and camping, while in the east you'll find fantastic sailing, paddling, fishing, and whale watching in Nova Scotia. The main problem that visitors to Canada face is deciding exactly where to do and what to do, as it can be a daunting task to whittle down the list of opportunities.

Recommended Adventures: Go polar bear spotting in Churchill . There are few better places to spot these amazing creatures in the wild.

Spanning more than 2,650 miles along the South American coast, Chile is a destination that features a diversity of landscapes to explore. From Patagonia in the south to the Atacama Desert in the north—with the spine of the Andes Mountains in between—there is just too much to see and do in a single visit. The country is home to some of the best hiking and backpacking trails imaginable and features world-class ski destinations during the winter. It also features top-notch paddling, excellent surfing, and outstanding mountain biking, making it a well-rounded spot for multi-sport athletes.

Recommended Adventure: Backpack through Torres del Paine National Park in Patagonia, where the scenery is so gorgeous that it will stick with you long after you've come home.

One of the best kept secrets in adventure travel, Mongolia is off the beaten path but worth the effort to get there. The massive country covers more than 600,000 square miles, yet only has a population of a little more than 3 million people. That means there is a lot of open space to explore, ranging from the remote and rugged Altai Mountains to the vast and wide-open Gobi Desert. Here, you'll have the chance to explore on foot, mountain bike, or horseback, while encountering nomads that have lived in much the same way for hundreds of years.

Recommended Adventure: Get away from it all on a fat bike tour through Tavn Bogd National Park with Round Square Adventures , a trip that combines physical challenge with remote and wild settings.

South Africa

Pierre-Yves Babelon / Getty Images

While East Africa may offer the best all-around safari experience, South Africa is the true paradise for adventurous travelers. Here, you can visit one of the truly great safari destinations in Kruger National Park, but will also find stellar backpacking in the Drakensberg Mountains, a plethora of outstanding mountain biking trails, and excellent diving and surfing along the coast. You'll also discover great motorcycling routes in Baviaanskloof, along with a host of adrenaline sports such as skydiving, bungee jumping, and zip lining.

Recommended Adventure: Go cage diving with great white sharks off the Western Cape, where you'll get an up close and personal look at these fearsome predators.

Kraig Becker

With its rich culture, long history, and diverse landscapes, Jordan is a surprisingly great adventure destination. Visitors can go off-roading in the deserts of Wadi Rum, snorkel and dive in the Red Sea, float in the Dead Sea, and hike in and out of the ancient city of Petra. In the north, they'll discover green forests and in the south rocky cliffs and an arid environment unlike any other, with plenty to see and do in between. Wander through Roman ruins, visit historical fortresses, ride a camel across the dunes, and soak up the star-filled night sky from a bedouin campsite for a complete Jordanian experience.

Recommended Adventure: Hike the Jordan Trail , a route that covers more than 400 miles starting at Um Qais in the north and running to Aqaba in the south

Chantip Ditcharoen / Getty Images

Go camping in the Sahara Desert, hike and mountain bike in the High Atlas Mountains, or go off-roading through vast and open spaces. Those are just a few of the things you can do in Morocco, a country that is steeped in history and tradition. Part of the fun of visiting this destination is that you can spend part of your time being very active and busy, while also wandering through ancient souks or relaxing in a bustling and historic city like Marrakech or Casablanca. With so much to see and do, you'll have a hard time deciding which experiences call to you the most.

Recommended Adventure: Trek to the summit of Mount Toubkal , the highest peak in the Atlas Mountains and all of North Africa.

United States

It can be easy to forget just how many adventure travel opportunities can be found inside the United States itself. Nearly every corner of the country has something to offer those who enjoy being active and in the outdoors. There are literally thousands of campsites, tens of thousands of miles of trail, and stunningly beautiful mountain ranges in both the east and the west. Whether you're looking for lush forests, alpine meadows, rugged coastlines, wide-open plains, or hot and arid deserts, you'll find it all in the U.S. Best of all, there is usually plenty of information to help you plan your trip and a great infrastructure in place to support your journey too. Sometimes, the best adventures can be found right in your own backyard.

Recommended Adventure: Pick a national park . Any national park. Chances are you won't be disappointed.

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Tourism Teacher

What is adventure tourism and why is it so big?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Adventure tourism is big, it’s exciting, it’s fun…. but what actually is it? In this article I will teach you all about this exciting type of tourism, what the history behind adventure tourism is, what the different types of adventure tourism are and what amazing examples of this type of tourism there are around the world. Ready to learn more? Read on…

What is adventure tourism?

History of adventure tourism, hard adventure tourism, soft adventure tourism, hard adventure tourism activities , soft adventure tourism activities , adventure tourism in india, adventure tourism in iceland, adventure tourism in costa rica, adventure tourism in new zealand, benefits of adventure tourism, disadvantages of adventure tourism, adventure tourism: additional reading.

Adventure tourism is tourism that involves any kind of activity or adventure. It especially relates to those that involve risk, or requires extensive planning. The Adventure Travel Trade Association defines it as a tourist activity that includes physical activity, cultural exchange, or activities in nature .  Meanwhile, Sung et al describe it as: the sum of the phenomena and relationships arising from the interactions of adventure touristic activities with the natural environment away from the participant’s usual place of residence area and containing elements of risk in which the outcome is influenced by the participation, setting, and the organizer of the tourist’s experience . HH Sung is an academic who has researched this branch of tourism in great detail.

Ultimately, adventure tourism is all about ADVENTURE! It is a pretty broad term really and many would argue that it is subjective (what I deem to be adventure, you may not). Nonetheless, this is a big part of the tourism industry and whilst it is an example of niche tourism , the sector is growing fast! There are lots of types of activities and types of travel that come under the umbrella term of adventure tourism and I will outline these for you shortly.

What is adventure tourism

Of course, people have been travelling for centuries- the history of tourism is a long and fruitful one! Over the years travel evolved into tourism (travel for travel’s sake) and now we can see many different branches of tourism.

We can trace the roots of adventure tourism specifically back to perhaps as early as 569 AD when Alboin, king of the Lombards, climbed Matajur in the Alps . Adventure tourism is all about doing something with a bit of risk, and putting planning into it. We don’t know how much preparation Alboin put into this expedition or whether it was some sort of off the cuff climb – but it can still be seen as an early example of adventure tourism. Climbing mountains at this time was generally a practical or symbolic activity. It was usually done for economic, political, or religious reasons.

However, in the 1800s, adventurers pushed the limits more and more. It became a formal sport, and people did it for fun. Other adventurous activities such as caving, river-rafting, abseiling and gorge walking emerged as a fun way to pass the time. As people got more into them, these activities formed part of adventure tourism. Organisations such as Nat Geo and also The Explorers Club, as well as Boy Scouts and Girl Guides  to an extent, were established. These have always promoted and supported adventure tourism.

In recent years consumer desires have evolved and many people have/are moving away from the traditional sun, sea and sand package holiday model and instead seeking alternative experience. There are a wide range of types of tourism that people are embracing more and more nowadays, and one example is adventure tourism. There are more adventure tourism companies including travel agents and tour operators who specialise in this field than there have ever been before.

Types of adventure tourism

Adventure tourism can be split into two ‘types’. These are hard and soft. I will explore the differences below…

As the name suggests, hard adventure tourism refers to activities which are typically more high-risk. They require intense training, changes in diet, lots of practice, a guide and so on.

Soft adventure activities are the opposite – much less risky, and don’t require the long-term commitment that hard adventure tourism activities often would. They often are led by a guide, but you can do this sort of thing without. Generally these are much more popular, as they are easier activities and (as mentioned) have a much lower risk.

What is adventure tourism?

Adventure tourism activities

There are so many activities which come under the umbrella of adventure tourism. Whether you travel simply for the purpose of undertaking this adventure or decide to incorporate it into your trip, if you have done any of these then you are officially an adventure traveller! I’ll split them into hard and soft as above. Activities like skydiving are something you can do in most places, as long as the weather allows – skiing, however, requires specific conditions and plenty of hills.

What is adventure tourism

  • Mountaineering/mountain climbing
  • Ice Climbing
  • Rock climbing
  • Trekking/intense hiking
  • Free diving
  • Extreme biking
  • Birdwatching
  • SCUBA diving
  • Horse riding
  • Kayaking/rafting
  • Orienteering
  • Hiking (gentle)
  • Snorkelling
  • Snowboarding
  • Eco-tourism

Adventure tourism destinations

You can enjoy adventure tourism activities in pretty much any destination. There are some more than others, however, which are better set up for this branch of tourism.

What is adventure tourism

Adventure tourism is a big deal in India . This diverse and spectacular country has so much to offer – and one of the big draws here is hiking and trekking. There are plenty of incredible places to hike in India. Gentle hikes/treks are a form of soft adventure tourism, while some more intense treks and hikes can fall into the hard category. Uttarakhand is one of the best places to hike in India; the ‘Roopkund trek’ is a famous trek around Roopkund Lake, which is surrounded by hundreds of human skeletons! 

Other examples of adventure tourism in India include surfing in Kovalam, skiing in Auli and white water rafting in Rishikesh.

What is adventure tourism

Beautiful Iceland is one of the most popular places for visiting the Northern Lights. This in itself is a bit of an adventure, but there are all sorts of other things you can do which come under this branch of tourism. You can snorkel or scuba dive in Silfra Fissure, for example, or go inside a dormant volcano at Thrihnukagigur.

What is adventure tourism

It is impossible to be bored in a place like Costa Rica. The country has so much to offer, and is an example of somewhere that to most of us (no matter where you come from) is pretty exotic. Head deep into the jungle on your adventure to see some colourful wildlife; visit the Costa Rica volcanoes and cloud forests ; go rafting and hiking and ziplining and so much more. You can book 10-day trips that encompass all of these things, or you could stay somewhere peaceful and relax for the majority of your holiday, opting to book a one-day tour for some adventure.

What is adventure tourism

Said by some to be the home of adventure tourism, New Zealand is a must for anyone considering this type of trip. With so much space and such a sparse population , is it any wonder that this lovely little country is home to so much adventure? Admire the views from up high by skydiving in many different locations, or raft on the highest commercially rafted waterfall in the world in Rotorua! From caving to off-road driving to heli-skiing, there is so much choice in New Zealand.

There are many benefits when it comes to adventure tourism. One huge benefit is simply that it is so much fun. Trying something new, or doing something you already enjoy, is a brilliant way to spend your time while travelling. Gaining a new skill or honing the one you’ve been learning for ages – it’s such a sense of achievement. This is particularly true for activities that require physical hard work such as skiing, or training like mountain climbing.

Adventure tourism is growing fast, and with that comes job creation. This is a definite benefit of any type of tourism. Jobs are created for guides and instructors, for people who work in the booking department of tourism companies, for people working in hotels or restaurants in areas that people may not visit otherwise. All of this means the economy is growing and the industry is thriving, resulting in positive economic impacts of tourism . Local communities are supported by all forms of tourism. This is no exception!

Due to the rise in the popularity of ecotourism and the ongoing conversations around sustainability, adventure tourism companies are often dedicated to protecting the environment. Though it may seem like these activities could be harmful, they are often not. This is because companies ensure the activities they offer are respectful of the planet too. It also allows more people to fall in love with the outdoors.

There are some disadvantages to adventure tourism too. Nothing is black and white, of course, and points on both sides are incredibly nuanced. While these activities are a fun chance to try something new, they can be dangerous. Hard adventure tourism activities are considered high-risk. Many will require you to sign a disclaimer (like skydiving) and for some you need months if not years of training. Most insurance companies won’t cover you either. To climb Mount Everest, for example, you need a permit – with the fees on top, this will set you back around $20,000 before you even buy equipment. There are strict criteria you need to meet to be granted one, too.

And even though many adventure tourism companies are looking out for the planet, individuals often are not. There is no guarantee that visitors will always be respectful of the local environment. From standing on things they shouldn’t to the classing dropping litter, there are many negatives that we can see from an increased footfall.

There may also be cultural and social impacts. With more visitors, locals may see some sort of loss of their cultural heritage over time. This can be devastating. With more tourists in place, especially during peak season, peoples’ roles in society naturally change. The status quo is affected.

Now that you are well-informed about thew adventure tourism industry, you may want to learn more about these tourism industries too-

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Elite Traveler Reveals Top Adventures in the World 2023

The adventure travel sector is always pushing the boundaries of what is possible.

By Samantha Coles

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Each year, when we begin to compile this selection of the Top Adventures, we reflect on previous years’ adventures and seek to bring you something fresh and exciting.

A seriously competitive sub-genre of luxury travel, the adventure sector is always pushing the boundaries of what is possible: From swimming with hundreds of manta rays in the Maldives to snowboarding with Shaun White , to creating your own documentary during one of the world’s greatest marine spectacles in South Africa or embarking on a multi-destination trip to visit all the big-name whisky producers via private jet .

Venturing into untouched places can bring up the question of ethics, though — how do visitors impact these environments? A number of the adventures in this year’s list have donations built in to the price. Such is the case with Natural World Safaris’ itinerary that visits five continents — a percentage of the million-dollar price tag goes towards conservation causes such as the Galapagos Conservation Trust.

Emperor penguins in Antarctica

There are other ways to contribute, too — a submersible excursion along the ocean floor with Cookson Adventures allows guests to help to complete a 3D map of the ocean floor in a mission known as ‘Seabed 2030.’

A recurring theme in this year’s selection of adventures is getting back to nature. Take a refreshing dip in the wadis of Oman for a spot of wild swimming, or go seriously off-grid to Tordrillo Mountain Lodge in Alaska . Co-owned by Olympic gold medalist Tommy Moe and heli-ski pioneer Mike Overcast, the lodge is only accessible by a 40-minute seaplane or helicopter flight from Anchorage (which might land on a frozen lake). 

When considering an adventure, most of us think of a new destination. But some of the itineraries here revisit old favorites but present them in a new light, bringing a whole new experience and perspective. Take it slow with a food-centric cycling vacation through Italy, exploring mountains and national parks by e-bike and on foot. Seven Travel’s 14-day Myths and Legends of the Old West itinerary takes a deep dive into America’s Wild West and explores the destination’s history and local myths.

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Best adventure vacations in the u.s..

For some, escaping the daily grind means getting their adrenaline pumping on a rugged mountainside or 50 feet below the ocean's surface. Others search for snowy peaks and alpine lakes simply for a change of scenery. Using expert advice and traveler votes, U.S. News created a list of some of the best adventure vacations in the U.S. for a thrilling walk on the wild side. Be sure to cast your vote below to help determine next year's ranking.

Yellowstone National Park

Grand canyon national park, yosemite national park, jackson hole, kaua'i, hawaii - the big island, acadia national park, adirondacks.

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For more than 11,000 years, Yellowstone has been home to Native Americans (26 different tribes have historic connections to the park), while the park's natural wonders draw visitors from all over the world. Hiking trails wind throughout the Wyoming, Montana and Idaho sections of the park, taking you to sights like the Grand Canyon of Yellowstone and Mammoth Hot Springs. If hiking isn't your style, you're in luck: Biking, horseback riding, snowmobiling and kayaking are all available. Camp at one of Yellowstone's sites or in its undeveloped backcountry, if you're feeling especially adventurous.

travellers adventure tourism

Arizona's Grand Canyon boasts an array of adrenaline-pumping activities, most notably hiking and whitewater rafting on the Colorado River. To avoid the crowds, check out the hiking routes on the North Rim; chances are you won't see as many people along the challenging North Kaibab Trail. You're welcome to explore on your own, but for some of the best views, consider signing up for a guided excursion in a Jeep, atop a mule or in a helicopter.

travellers adventure tourism

Yosemite National Park features mountains, meadows, massive sequoia trees and plenty of waterfalls – all less than 170 miles east of San Francisco. Activities are similarly varied, ranging from bird-watching and stargazing to snowboarding and biking. Climbers will relish the opportunity to boulder and slackline throughout the California park. Meanwhile, novice and experienced hikers alike will find plenty of trails to trek, whether they want to explore mountains or valleys. Keep in mind, Yosemite's famous Half Dome hike is best suited for proficient hikers.

travellers adventure tourism

Jackson Hole, Wyoming, offers adventurous pursuits year-round. In winter and early spring, ski resorts boast plenty of powder for skiing, snowshoeing and tubing. For a more relaxing outing, opt for a sleigh ride. In the warmer months, kayaking, whitewater rafting or hiking in Grand Teton National Park is a must. And in fall, no visit would be complete without leaf peeping and listening to the bugle calls of wild elk in the National Elk Refuge.

travellers adventure tourism

The beauty of this lake straddling the California-Nevada border is impossible to ignore. The picturesque peaks offer some of the best skiing in the country (both cross-country and downhill), while the crystal-clear lake is ideal for kayaking, canoeing and boating. You'll also find plenty of other activities, including disc golf, parasailing, hiking and golf. For a different kind of thrill, try your luck at the casinos or in nearby Reno, Nevada.

travellers adventure tourism

Filled with acres of misty rainforests, plummeting waterfalls and oceanside cliffs, Kauai's opportunities for adventure are enough to excite even the most jaded visitor. Float on a tube down the Hawaiian island's waterways, soar over the trees on a zip line or hike through rainforests and along the rim of Waimea Canyon. Surfing is another can't-miss activity here. Poipu offers great waves for new surfers, while the North Shore's gnarly waves are made for expert athletes.

travellers adventure tourism

Like other Hawaiian Islands, Maui offers a myriad of activities to get your blood pumping, from sea kayaking to helicopter tours to volcano hiking. But this is just the beginning: Head to Maui's northeast coast to admire roaring waterfalls, belching blowholes and jagged peaks. And don't forget to spend time in the water. Visit Molokini for a colorful and exotic snorkeling experience, or suit up to go into the depths of the ocean during a scuba diving excursion.

travellers adventure tourism

The largest of Hawaii's islands boasts plenty of jungle to trek and not one, but five volcanoes (some of which are still active). Explore Mauna Loa and Kilauea, two of the active volcanoes, by hiking through Hawai'i Volcanoes National Park. Its 150 miles of trails wind through rainforests and volcanic craters, among other natural wonders. After your hike, cool off in the island's surrounding waters by snorkeling in Honaunau Bay, located about 20 miles south of Kona on the island's western shore.

travellers adventure tourism

There are ample opportunities for adventure in Maine's forested wilderness. If you're considering Acadia for your next family trip, note that the park's rocky trails can be challenging for little legs. However, there are several forest and coastal trails that are better suited for children, including the Jesup Path and Hemlock Path Loop, and the Wonderland Trail. Additionally, you and the kids will get a kick out of watching the park's harbor seals.

travellers adventure tourism

This mountainous region in upstate New York has plenty to offer thrill-seekers. Test the powder on Whiteface Mountain, navigate the area's waters in a canoe or test your climbing skills on one of numerous rock faces. While here, you'll also want to check out a few of the region's more unique offerings, such as the Lake Placid Olympic Sites. At Mount Van Hoevenberg, fill your need for speed on its Cliffside Coaster or by partaking in bobsled rides. Then, try the zip line at the Olympic Jumping Complex to mimic the feeling of ski jumping.

travellers adventure tourism

You'll need to pack a sturdy pair of shoes for your trip to Sedona, Arizona. The town's striking red rocks are best seen on foot from one of the destination's 200-plus hiking paths. Not sure where to start? Kick off your trip at The Hike House, where staff can help you pick a trail that suits your skill level. You can also explore the area by horseback or via an all-terrain vehicle or a mountain bike.

travellers adventure tourism

If you're an adventure junkie, you shouldn't miss out on America's "Last Frontier." Take a boat trip through Tracy Arm Fjord to see crumbling glaciers and swimming seals, or head to breathtaking – literally, it's an exhausting hike – Mendenhall Glacier. Save some of your strength for other pursuits in the Alaskan capital, too, including fishing trips, glacier climbing, whale watching, skiing and dog sledding. No matter what you decide to do, be sure to wear plenty of layers and sturdy shoes.

travellers adventure tourism

Telluride, Colorado, was a gold and silver mining town until 1972 when the first ski lift was installed. The town then began its transformation into a mecca of outdoor adventure. In winter, available activities are limited to snow sports like skiing, ice climbing and sledding. As spring begins, Telluride's options expand to include everything from paragliding to rock climbing to kayaking. Extend the adventure by camping instead of staying in a hotel.

travellers adventure tourism

Anchorage, Alaska, showcases Mother Nature's adventurous side in Chugach State Park, where craggy cliffs beckon to hikers, rock climbers, cross-country skiers, snowmobilers and snowshoers. Families can get the kiddos in on the action by checking out the more novice Tony Knowles Coastal Trail. Alternatively, they can treat younger travelers to a horseback riding trip or bike ride through one of Anchorage's other parks – there are 223 available within city limits.

travellers adventure tourism

Located between San Francisco and Los Angeles, Big Sur features the longest stretch of undeveloped coastline in the continental U.S. Home of famous U.S. Highway 1, this California treasure attracts roughly the same number of visitors as Yosemite. Strict regulations have limited how many commercial options are available for adventurers, but hikers and nature lovers will feel right at home here. Hit the trails at Los Padres National Forest or Julia Pfeiffer Burns State Park. Don't forget to visit the beach in the latter, too, to snap pics of the stunning Keyhole Arch at sunset.

Vote to Add these Destinations to the Rankings

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Everglades National Park

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Outer Banks

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Bryce Canyon National Park

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Breckenridge

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Asheville, NC

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Research is finding that although the effects of COVID-19 are still being felt going into 2022, governmental restrictions on travel are relaxing, with the WHO and UNWTO urging nations to lift blanket travel bans and mandatory vaccination requirements . Efforts like these and consumers’ strong desire to return to travel are leading to increases in both international and domestic travel. 

In the adventure travel sector, tour operators are feeling positive about the upcoming year , particularly those in North America, Europe, and LATAM. Adventure travelers are looking for more sustainable options and want to support the communities they are visiting; however, these communities are some of the most at-risk to the continuing negative effects of the pandemic. Efforts are being made to combat these social divides, for example bringing Indigenous groups into conversations and improving financial accessibility.

Read on to learn more about the top 10 trends affecting adventure travel in 2022, as identified by the Adventure Travel Trade Association (ATTA) :

Top 10 Trends:

International travel improves.

As expected, international travel is improving from its 2020 ​​US$ 4.5 trillion drop in GDP. Q4 2021 projections from WTTC show a rise in both international and domestic travel, with travel and tourism GDP expected to rise by 30.7% in 2021 and 31.7% in 2022. The WTTC expects that as more destinations ease restrictions and vaccination rates continue to rise, international spending will increase by 93.8% in 2022 to overtake domestic spending this year. However, domestic travel will continue to be an essential part of the industry’s recovery.

Domestic Travel Stays Strong

Approximately half of global travelers plan to travel for a domestic holiday in 2022 , with that number being higher in the U.S. and Europe. Domestic hotel bookings on Trip.com saw double-digit growth in 2020 compared to 2019, and increased over 200% when comparing 2019 to 2021. 

Particularly in the adventure segment of the travel industry, travelers are looking to engage with nature on a more frequent basis . To help travelers with limited time reconnect with the world around them, some adventure travel companies, like Much Better Adventures , are offering mini stays in remote locations. Getting away for even one night can have similar positive effects on mental and emotional health as more traditional getaways.

Travel's Environmental Impact Awareness

Sustainability is one of the most talked-about trends in travel , and an important priority of the ATTA (e.g., see the 2021 research report High Moments, Low Impact: Rethinking Adventure Travel’s Sustainability Efforts ). 

Although consumers are indicating that they want sustainable travel options, they often do not know what choices are available or where to find them . Google is jumping into sharing information about travel’s impact on the environment. In the past few months, they have introduced the ability to see the most fuel-efficient routes to their destination, detailing flight emissions estimates, and labeling hotel listings with applicable sustainability credentials and eco-certifications. This information transparency allows travelers to educate themselves and take action on their sustainability preferences.

Travel's Environmental Impact Action

Going a step beyond awareness , travelers are looking to brands to help them make more sustainable choices. As with Google’s initiatives mentioned above, companies are expected to be more transparent, and consumers are looking to reduce their choice fatigue by turning to experts to help them meet their travel and sustainability goals.

Organizations like European Best Destinations do the research and make recommendations to consumers, saving travelers the time and effort (for the curious, Ljubljana, Slovenia was ranked the European Best Green Capital for 2022). Wilderness Scotland and eCollective have developed one of the world’s first carbon labeling schemes for travel, to communicate the amount of carbon attributed to each traveler on an adventure trip. As another example, Natural Habitat Adventures ’ mission of Conservation through Exploration emphasizes “protecting our planet by inspiring travelers, supporting local communities and boldly influencing the entire travel industry.”

Eco-friendly modes of transportation are also getting more attention. Long known for its rail travel, European countries are taking the next step in encouraging or requiring more sustainable options. France is now requiring airlines to cancel domestic flights in situations where a comparable direct rail option takes two-and-a-half hours or less. In Germany, Lufthansa and rail operator Deustche Bahn are working together to expand their direct, fast train service in and out of Frankfurt. Switzerland’s Swiss Travel System has roughly 29,000 kilometers of extensive public transport network in Switzerland. In the U.S., United Airlines implemented last-mile bus service with Landline to Breckenridge and Fort Collins from its Denver hub last year. Sustainability is here to stay for the long term in many facets of tourism.

Sustainable Food and Drink

Adventure travel is more than just mountain climbing and white water rafting; this group also tends to enjoy the local gastronomy in a destination. Locally sourced and foraged food and drink is being used to highlight aspects of a destination. Visit Sweden’s “Taste of Swedish Summer” campaign focuses on 22 natural ingredients that can be found in Sweden, prepared using food preservation methods such as pickling and fermentation, and innovative recipes. Destinations like Eugene, Oregon feature “100 Mile Restaurants” that support local farmers, vendors and producers by primarily sourcing ingredients within 100 miles (161 km).

In addition to locally sourced food, consumers are becoming more conscious of the impact their food consumption has on the planet . Cuisine in many areas is turning toward plant-based menus that have a smaller eco-footprint than meat. Awareness is also increasing about the sustainability of crops like coffee, and its negative effects on deforestation, river pollution, and more. This increased awareness and desire for change creates the opportunity to educate adventure travelers about the people and processes involved in activities like growing coffee, and more sustainable options.

The Nomad Economy

The remote workplaces of the past two years have led to a transition in mentality toward the concept of digital nomadism , or taking long-term trips while working remotely and living like a local. Work has become borderless , with many companies embracing more flexible work environments and schedules for their employees. 

During the pandemic, many countries developed “digital nomad visas” as a way to attract travelers and encourage them to stay longer and spend more. Adventure travelers have high potential to become digital nomads, as they are looking for cultural immersion and local connection. Other possible groups of travelers fitting this lifestyle include employee cohorts that work and travel together (and will look for things to do in each area) and “workcation” packages that encourage families to extend their vacation by working during part of the trip to have more time at the destination. Also known as “bleisure” (business and leisure trips), these “workcations” or “flexcations” allow more travelers to experience new destinations and leave more money in the local economy.

For more information about digital nomads, check out ATTA’s 2021 report Work and Wander: Meet Today’s Digital Nomads .

Diversity, Equity, and Inclusion is Being Recognized

Although this topic has not received much attention in trends reports focused on the overall travel industry, many changes and improvements are being made in the adventure travel niche. 

Indigenous groups are being welcomed into conversations; the board of directors of the Hawaii Tourism Authority is majority-led by Native Hawaiians for the first time, and the Indigenous Tourism Association of Canada is making progress with governmental and societal recognition. Tourism Australia has developed a Discover Aboriginal Experiences program, and many other destinations are following suit.

More recognition is also being given to underserved groups in adventure travel. Throughout the U.S., groups are emerging to rectify inequality in tourism and bring new voices to the table: Tourism Diversity Matters , Blacks in Travel and Tourism , and the Pathways Project are just a few examples.

Accessible tourism is also getting prioritized in adventure travel. According to the World Health Organization , 15 percent of the world’s population has an access need, and with the increased interest in nature-based, active, and cultural tourism comes travelers from a wider variety of backgrounds, ages, and abilities. Efforts are being made worldwide to support this community, such as the Society for Accessible Travel & Hospitality (SATH) .

This topic was discussed at AdventureELEVATE Europe 2021 , and will be the subject of some upcoming ATTA research in 2022. Although there is much more work to be done to ensure equal treatment and representation, conversations are happening, and that is the first step.

Ruralization and Communitization of Travel

Overtourism has been a constant discussion over the previous years, with popular landmarks and destinations like Machu Picchu and Barcelona publicly taking measures to reduce their visitor load. The COVID-19 pandemic has given overburdened destinations a chance to pause and reevaluate their future plans. Tourists are also interested in visiting lesser-known destinations, and supporting local communities through their travel, with half of consumers saying they are more likely to take an outdoor trip than before the pandemic. Adventure travelers want to not only engage with local people, but buy from them, use their transport services, restaurants, accommodation and guiding skills in a sustainable way.

However, this conscious move toward more rural destinations is creating a new kind of overcrowding, in areas that are not prepared or equipped to handle an influx of tourists. Beyond not having the infrastructure needed to accommodate large numbers of visitors, concerns like vaccine equity to protect the local population also exist. In the U.S., national and state parks have risen in popularity to the point of government intervention . 

Actions need to be taken now to protect rural and less developed destinations from the negative effects a large number of tourists could bring to their natural areas, culture, and heritage. 

Initiatives like the UNTWO’s Best Tourism Villages are highlighting towns around the world where tourism can help preserve cultures and traditions, celebrate diversity, provide opportunities, and safeguard biodiversity. Marketers and operators must work toward a sustainable and inclusive tourism model, as mentioned above. Technology can also help relieve burdens through online reservation systems and timed entry tickets. 

Most importantly, tourism must have a social license to operate , where the local people must be consulted at every step to be sure their interests are being met.

Social Divides Deepen

As tourism moves deeper into local communities, social and economic divides are becoming front and center. According to the World Bank , since the beginning of the pandemic an additional 97 million people have plunged into poverty worldwide, raising the global poverty rate to 9.1 percent from 7.8 percent. The most affected regions include sub-Saharan Africa, Latin America, and the Caribbean, which are popular destinations for travelers looking to explore unique and less developed areas. 

Host communities with informal workers, women’s collectives, and operators without strong technological access or education have been among the worst hurt by the pandemic . These groups will have a harder time recovering as they have less access to resources such as technology, vaccines, and supporting funding. It is essential for the adventure travel community to recognize and respect these concerns, and work purposely to make changes.

The Financialization of Travel

The very nature of travel makes it a global issue, leading to financial challenges like differing currencies and exchange rates, varying regulations and requirements, and access to bank accounts and credit. Technology is acknowledged as a tremendous challenge for adventure travel companies , as consumers expect to be able to communicate and connect with service providers, and to co-create products to their custom specifications. 

Travelers are being inundated with myriad financial products as part of their trip purchase decisions: payments, banking, insurance, buy now/pay later, trip protection, and more. This is overwhelming and can lead to potential clients giving up on a booking and either choosing a simpler solution or none at all.

However, when done in a thoughtful and conscientious manner, technology can be used to support both buyers and sellers. Properly implemented software can automate processes and assist staff by making their jobs easier, and solutions like Flywire are available to help streamline the payment process. Digital financial products can also help open new markets like Southeast Asia and Latin America, where in many countries people don’t have access to bank accounts or credit.

Trends to Watch

While these are 10 of the most important trends affecting adventure travel, there are many other things to watch. Wellness is one overarching trend that will impact this niche, with adventure companies benefiting from travelers looking to have a transformational experience . Another trip type increasing in popularity are self-guided tours . There are also discussions happening on booking window fluctuations and other possibilities as the industry continues to recover from the COVID-19 pandemic. Watch for upcoming research from the ATTA on the status of these trends in the adventure travel industry.

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Uganda is a country rich in natural beauty and cultural diversity, making it a perfect destination for luxury travellers seeking unique and inspiring experiences. Our tailor-made Uganda safaris and Rwanda safaris indulge travellers in a luxury wellness retreat.

11 Days Best of Uganda Luxury Safari

9 Days gorillas & wildlife super luxury flying safari

The 9 Days Gorillas and Wildlife super Luxury flying safari exposes you to Uganda’s best experiences. The hot air balloon experience ends with a bush breakfast or champagne toast.

9 Days gorillas and wildlife super luxury flying safari

3 Days Murchison falls flying safari

The 3 days murchison falls flying safari is a less stressing and time saving safari, it saves you from a longer ride and you get to see the beautiful landscapes of Uganda from an aerial view.

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The team at African Adventure Travellers boasts of years of experience and extensive knowledge of operating successful Uganda safaris and Rwanda safaris. From the time of your booking with us, our expert travel consultants shall guide you in selecting and customizing the best itinerary that suits your wishes. From the moment of pick-up from the airport or residence, your assigned personal driver guide shall see to it you enjoy your safari trip and ensure safety throughout. The well being of our clients is of paramount importance to us.

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Our meticulously crafted itineraries offer you a chance to witness the raw beauty of Rwanda while enjoying the utmost comfort and personalized service. Join us on an unforgettable journey through Rwanda's wilderness , where luxury meets adventure.

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3 days murchison falls safari

3 Days Murchison falls safari: Game drives, Top of the Falls & Boat ride 3 Days Murchison falls safari and the wildlife tour gives you a corking view of the Murchison water falls on the Victoria Nile River found in Uganda's biggest conservation national park previously known as Kabalega natio ...[ Read More ]

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3 days gorilla tracking

3 Days Gorilla Tracking Bwindi Safari, Best of Uganda Gorilla trekking safari 3 days gorilla tracking bwindi safari package is one of the best Uganda gorilla trekking tours. This 3 day Uganda gorilla trekking safari package departs from Kampala or Entebbe at 7am and heads south west through two m ...[ Read More ]

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2 Days Murchison Falls safari tour - Best wildlife safari Uganda with a special boat cruise Discover the splendor of Uganda with our 2 days Murchison Falls safari tour Package. Experience an unforgettable adventure with wildlife safaris, a breathtaking boat cruise to the base of Murchison Falls ...[ Read More ]

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A man sits in a hammock looking out at Concepción volcano in Nicaragua.

Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path adventures, and get you out of any jam. Especially if you know who to use.

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I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

A woman soaks in Iceland’s Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Kayak, paddle, raft—a river trip down Costa Rica’s Pacuare is good fun. And Danielle Meyer of Coastline Travel likes to book clients in the riverfront, all-inclusive, 20-suite Pacuare Lodge. “The way to get to the property is by whitewater rafting, so you truly begin with adventure!”

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

A man sitting in an open-air vehicle while on safari in South Africa smiles at the camera while an elephant is just over his shoulder, approaching.

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”  

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Tierra Bomba, a 15-minute boat ride from the Colombian capital of Cartagena, is an affordable Caribbean destination with a relaxed pace and soft white sands.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Matt Lindsey of LuxeSurfTravel can arrange a surf safari on a 165-foot boat, complete with dive masters. surf guides, and a spa. Guests spend a week cruising around atolls in the Maldives seeking out perfect swell and swimming with whale sharks and manta rays.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

”Totoro Eco-Lodge, in Nicaragua, has always been one of our favorites,” says Dominic Allen of Real Latin America. In addition to its laid-back vibe, it’s spectacuarly placed on Ometepe Island, with views out to the active Conception volcano. Allen recommends volcano hikes, rainforest excursions, tours of a chocolate farm, and sunset paddles in search of caiman.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

A meerkat sits atop a man wearing a ball cap and scans the horizon of Botswana’s Makgadikgadi Pans.

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

  • Dan Achber of Trufflepig , for Africa and the Middle East
  • Miguel Cunant of Sri Lanka in Style
  • Javier Echecopar of Journey Costa Rica
  • Daniel Fraser of Smiling Albino , for Southeast Asia
  • Elizabeth Gordon of Extraordinary Journeys , for Africa
  • Kleon Howe of the Art of Travel , for French Polynesia
  • Jay Johnson of Coastline Travel , for Hawaii and California
  • Antonello Losito of Southern Visions Travel , for Puglia, Italy
  • Rabia Malik of Fora Travel , for general worldwide travel
  • Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
  • Marisol Mosquera of Aracari , for Peru and Bolivia
  • Zach Rabinor of Journey Mexico
  • Raluca Spiac of Beyond Dracula , for Romania

The author immersed in the hot waters of Iceland’s Blue Lagoon, with mud on her face. It beats being on the phone trying to reschedule a flight cancellation.

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes. 

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An 8-Day Cycling Adventure From Tokyo to Kyoto

By Tom Vanderbilt

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I pulled into the tiny hamlet of Hirase, in Japan ’s Gifu prefecture, at the peak of the day’s heat. I’d just climbed several thousand feet through Hakusan National Park, on a twisting, waterfall-lined road, before eventually descending into the shimmering fantasy landscape of Shirakawa-go, an almost Tolkien-esque small village—and UNESCO heritage site —comprised of centuries-old thatched, peaked-roof farmhouses in the gassho-zukuri style. Replenishing myself with a black-sesame ice cream cone, I made the last push towards my destination. My cycling computer eventually told me “destination reached,” but all I could see was a succession of closed businesses lining a small street. Seeking shade, I flopped against a security gate.

Gearing up to text the ride leader that I was lost, I suddenly saw, in the distance, two cyclists from my group. One, a Dane living in London and a veteran of the trip, escorted me precisely 100 feet to the entrance of a traditional house, half hidden from the street by trees. This was Tosuke-no-yu Fujiya , a traditional ryokan with hot springs; a lacquered-wood and shoji -screen retreat that resists the march of time (and the all-seeing eye of Google Maps.) We were too early for check-in, so we made our way, clad in cycling kit, towards the nearby Shō River. Scrambling barefoot across rocks, we plunged into the clear, bracing mountain water.

I have often found, on a trip, that it is not the perfectly scripted moment that endures in the memory, but that juncture where something has gone awry. Something that might require a touch of fortitude, of inventiveness—of halting conversation with locals—to resolve. Something that momentarily takes us out of our comfort zone. “Only through shadows can we see the beauty of a lighted room,” writes Junichiro Tanizaki in his classic In Praise of Shadows . Something of that spirit exists in RAID Cycling , the outfitter with which I have booked an eight-day expedition, by bike, from Tokyo to Kyoto . “I like it a little more rough around the edges,” as Brad Sauber, RAID’s founder and a longtime participant in the world of luxury bike trips, describes the ride. “I like to bring people to really remote areas—maybe there aren’t five-star hotels. Or maybe some might be, but I don’t want five nights of five-star hotels.”

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Biking across the Wagatani Suspension Bridge in the Ishikawa Prefecture

Two decades ago, Sauber was in Japan, on his honeymoon , when inspiration struck, through the window of the Shinkansen. “I remember seeing these amazing little roads, with hardly any traffic,” he says. “I thought, there’s gotta be a way to ride a bike here.” Working at the time for Rapha Travel, the adventure division of the noted clothing brand, he spent 15 days driving the country’s backroads, stitching together a pioneering long-distance cycling route, stumbling upon little-known hotels like the ryokan in Hirase. Even keen cyclists in Japan thought the idea of a multi-day trip from Tokyo to Kyoto “was crazy,” he says. Undaunted, he pushed forward, launching the trip in 2015. Just finding willing hotels was a challenge. “The concept of showing up with 15 foreigners on bikes, with four or five vehicles, just completely blew their minds,” he says.

Sauber launched RAID after Rapha closed its travel division in 2018. His new Japan trips were just up and running when the pandemic struck, forcing a three-year suspension. I am on only the second outing after the country’s reopening, joined by some 16 other cyclists, as well as RAID’s four-person Japanese crew, and Sauber himself. After a night in Tokyo’s Shibuya neighborhood, we take a train to Sumiecho, a suburban area in Tokyo where, in one of the country’s pristine public restrooms—and before its bemused attendant—we change into our cycling kit.

From here, we head into the mountains of Higashi-Ōme. A few things become apparent immediately. One, Japanese roads are top notch. Cyclists typically warn those behind them of the presence of potholes, or random debris in the road; our group had little to do. The one piece of trash I saw in the road stood out for its shocking indelicacy. Second, Japanese drivers are polite—not as polite as Japanese shopkeepers, but generally solicitous of cyclists (still, I recommend using a taillight like Garmin’s Varia , which warns of cars approaching from behind—useful in the country’s many dim tunnels). Third, on 90-degree-plus days, Japanese vending machines—which one finds in the most unexpected places—are your friend.

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The days went by in a flurry of impressions, gleaned over the handlebars. There was the babble of snow monkeys in the trees near Kofu (a town that grows those extravagantly expensive fruits that are given as gifts). There were elegantly spired, tightly-packed Buddhist cemeteries in the midst of almost iridescent green rice paddies. There were mountain peaks densely packed with cypress and marked by absolute stillness, save for the piercing cries of Japanese Golden Eagles. There were restorative bowls of soba noodles at family-run roadside restaurants, elaborate kaiseki meals eaten wearing summer yukata robes, and Japanese snacks at the RAID rest stops. There were “shortcuts” down eerily abandoned country roads. There were memorable stays in new-to-me cities like Takayama (dubbed “mini-Kyoto,” without the crowds), where, in the sleek Hotel Wood , you find yourself immersed in the onsen with the same people you’ve been riding with, except you’re all now naked.

But there’s little room for shame on this trip: On another night, in the town of Kaga, we find ourselves in a small karaoke bar called Swing Club, singing Bon Jovi full-throat. Sauber discovered the place years ago and has been returning ever since. When we walk in, swelling the bar’s population, the septuagenarian proprietress—a former classical dancer in the Bon Odori tradition, wearing a leopard-print blouse—beams at him warmly. He doesn’t recall her name. “I have these experiences all over the world,” he tells me. “It’s not about names. It’s about interactions.”

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The 5th-century Sakurayama Hachimangu Shrine in Takayama

So beguiling is this whole trip that several guests, joined by their partners, would be sticking around to do RAID’s other Japan itinerary, a less strenuous trip through the Southern Islands. Sauber says that in general, while some cycling experience is suggested, it’s also a chance for participants—typically already thrust out of their comfort zone by being in Japan—to expand their sense of self. Among the clients on that trip, he notes, is a 70-year-old woman, bringing her e-bike. “She’s super adventurous, she’s traveled all over,” he says. “RAID is about pushing people’s limits, stretching that elastic—creating an experience that actually challenges people.”

RAID Cycling leads trips in countries across the globe, including Japan. Rates for the 8-day Tokyo to Kyoto trip start at $6800, which includes lodging, transport and support during the trip, and all meals.

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How to plan the ultimate adventure in Egypt, from Cairo to the Red Sea

Feluccas drifting down the River Nile, ancient wonders found in dusty temples, warm waters filled with tropical fish: Egypt remains one of the world’s most atmospheric destinations.

With millennia-old pyramids, hallowed temples and intricately painted tombs worthy of an art gallery, Egypt has a mindboggling amount of history on show. Some of the first threads of human civilisation started here over 5,000 years ago, and Egyptians still call their country umm al dunya — mother of the world.

Egypt offers the opportunity to time-travel like few other places. The past seems to keep careful watch over the present. The Pyramids of Giza — the last survivor of the original seven wonders of the ancient world — overlook cacophonous Cairo , the third-largest metropolis in Africa and the biggest in the Middle East. South along the River Nile, a temple built more than 3,400 years ago stands in the centre of the modern city of Luxor, which was once ancient Thebes.

The Nile flows through the hearts of most of Egypt’s major cities. This blue-green ribbon keeps the ever-encroaching biscuit-coloured desert at bay, coaxing lush plant life amid the Saharan sands. Fly in a hot-air balloon over the west bank of Luxor to see just how abruptly the desert reasserts its dominance over riverbanks lined with date palms and green grasses. Or travel like royalty, following in the footsteps of legendary pharaohs and their armies and merchants, on a scenic multi-day cruise along the Nile, making the temples and tombs between riverside Luxor and Aswan easily accessible.

( A practical guide to travelling in Egypt. )

Egypt’s extensive pharaonic history takes centre stage for most travellers, but even more adventure awaits on a different waterfront, to the east along the Red Sea in the Sinai Peninsula. The three Abrahamic faiths — Christianity, Islam and Judaism — put great credence in stories said to have unfolded in the mountains of the Sinai. Most famously, Moses is supposed to have received the Ten Commandments on Mount Sinai, and listened to God at the burning bush, where he was instructed to lead the Israelites out of Egypt.

These high peaks make a stunning backdrop for surfacing snorkellers and for scuba divers returning from explorations of the Red Sea. Beneath the water’s surface, a bountiful aquarium of sea turtles, sharks and neon-bright fish dart around flourishing coral reefs that sprout along the sea floor and scale the vertical walls. Witnessing the wildlife of the Red Sea is one of the world’s great underwater experiences, and pairing it with a Nile cruise allows travellers to experience the broad range of Egyptian adventures.

Sail boats navigating the calm waters in Aswan, Egypt. The sky is a dusky blue, and old style buildings can be feel in the far background.

Itinerary 1: The Nile Valley

Start point: Cairo End point: Abu Simbel Distance travelled: 725 miles Average length: 10 days

Herodotus, the 5th-century BCE Greek historian, famously called Egypt the ‘gift of the Nile’, but perhaps that description doesn’t go far enough. Egypt would be almost nothing without it. The river, the longest in the world, isn’t simply a watery artery stretching nearly 1,000 miles across the length of the country — it’s a genuine lifeline, and one of the world’s earliest civilisations wouldn’t have started here without its life-giving properties.

Ancient Egypt’s major temples and cities were located along the Nile’s fertile banks, called Kemet (‘the black land’) by its inhabitants. The fact that the river flows from south to north was key to the Egyptians’ worldview, with its focus on the daily journey of the sun between the horizons. The desert fringes on the Nile’s west bank — symbolically associated with the land of the dead — are where you’ll find most of the country’s tombs and pyramids. The ancient Egyptian idea of paradise, the ‘Field of Reeds’, was but a heavenly version of the real-life abundance of greenery along the Nile. Today, some 95% of Egyptians still live within a few miles of the water.

This itinerary, following the Nile’s course upriver on a boat cruise, has been travelled since the days of the pharaohs, and it remains the most popular way to explore Egypt, hitting all of the country’s major historic sites. To escape the crowds, slow down — linger longer in Luxor, dig deeper in Cairo and relax in Aswan. Egypt hides many more treasures beyond the Pyramids of Giza and the Valley of the Kings for travellers who take the time to seek them out.

Highlights along the Nile Valley

1. Cairo Dive into Egypt’s chaotic capital. The Pyramids of Giza are the stars of the show, and the nearby Grand Egyptian Museum will be a blockbuster when it finally opens. For now, marvel at the 20 royal mummies at the National Museum of Egyptian Civilization and find the gold death mask of Tutankhamun, housed in the Egyptian Museum on Tahrir Square until the GEM is ready.

Tourists visiting Luxor temple

2. Luxor Take the train (around 10 hours, daytime or sleeper) to Luxor, built atop the ancient capital of Thebes. Big-hitters at this UNESCO site include the Luxor Temple and religious complex of Karnak, and the tombs of pharaohs in the Valley of the Kings outside town. Other nearby sites include the Ramesseum, whose giant statues inspired the poem ‘Ozymandias’, and the temple of the female pharaoh Hatshepsut.

3. Edfu Board a cruise boat in Luxor and spend the best part of the day sailing the Nile, with scenes of desert dunes and a shoreline punctuated with date palms unspooling outside your cabin. The standard first stop 70 miles upriver is Edfu, a tiny town with a well-preserved temple.

4. Kom Ombo The Nile crocodile takes centre stage at Kom Ombo, another 40 miles or around five hours’ sailing from Edfu. Half of the unique ‘double’ temple is dedicated to Sobek, the crocodile-headed god of pharaonic power and fertility, and an intriguing museum of mummified crocodiles awaits at the end of your visit.

5. Aswan All cruises dock at Aswan, after two nights on board en route from Luxor. The Nile is at its most fascinating here. Take a felucca (small sailboat) to Gharb Soheil, a brightly painted village home to a few thousand Nubians, an Indigenous group that has lived in the region since pharaonic times. For sunset, have a drink on the terrace of the Old Cataract Hotel , made famous by Agatha Christie, who wrote part of Death on the Nile here.

6. Abu Simbel Abu Simbel sits on the shore of Lake Nasser, created by the construction of the Aswan High Dam in 1970. The temples were rescued from rising waters by moving them stone by stone to higher ground. Twice a year, the sun still illuminates the figure of Ramses II and two of the three gods in the temple’s inner sanctum.

Itinerary 2: The Red Sea & Sinai

Start point: Sharm el-Sheikh End point: Nuweiba Distance travelled: 250 miles Average length: 7 days

Egypt’s best-known body of water is a river, but the Red Sea that stretches along the country’s eastern coast guarantees some thrilling aquatic adventures of its own. Suitable for all levels of underwater explorers, from snorkellers to advanced scuba divers, the Red Sea is a technicolour dream world beneath its surface. There are a huge number of endemic fish — including species of elegant highlighter-yellow butterflyfish, neon parrotfish and shy clownfish lingering in finger-like anemones — and thriving coral reefs.

Sprawling resorts have taken up much Red Sea real estate around Sharm el-Sheikh, but the development and crowds thin out as you travel north. Just a few miles inland from the coast, Sinai’s interior reaches for the sky, a sacred land of pilgrimage and revelations still lived in by long-established Bedouin tribes. Hiking trails climb to mountain summits and wind through valleys carved with centuries of graffiti left by visitors from the Nabataeans (of Petra fame) to the Crusaders, leading to secret wild swimming pools and small waterfalls.

This itinerary hits Egypt’s superlative highs and lows — from the country’s loftiest peaks to its deepest dive sites — as it traces the eastern edge of Sinai and traverses the peninsula’s biblically connected mountains.

Highlights on the Red Sea and Sinai

1. Sharm el-Sheikh When you need a break from sun, sand and snorkelling, Sharm has a couple of worthy distractions. The Sharm el-Sheikh Museum — the only such collection on the peninsula — has a digestible assortment of artefacts that span Egypt’s history from the pharaohs to the Bedouin. At the heart of the Old Market, which, despite its name, is quite new, the Sahaba Mosque looks like it could have come from the drawing board of Gaudí, with spiralling brick columns and honeycombed minarets.

2. Ras Mohamed National Park At the southernmost tip of Sinai, Egypt’s first national park is blessed with incredible dive sites. Vertical reef walls have names that hint at the types of species scuba divers and snorkellers can see: Jackfish Alley, Eel Garden, Shark Observatory and Anemone City. Divers with advanced certifications can check the shockingly large concentration of shipwrecks and the contents that have spilled out on the sea floor. Sleep in a canvas tent on the beach within the park boundaries at Bedouin-owned Bedawi Eco Camping .

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3. Dahab A chilled hangout spot for a curious mix of nomadic types — of both the digital and Bedouin varieties — Dahab is Egypt’s most laid-back destination. Whitewashed cafes draped with colourful Bedouin-style rugs line the crescent-shaped bays, where flippered snorkellers waddle past remote workers clacking away on laptops. North of town, the Blue Hole is infamous for its underwater tunnel, the Arch, which has seen a number of fatalities over the years; it is a safe and popular spot for responsible snorkelling and diving outside of that.

4. St Catherine Sacred to Christians, Jews and Muslims, the UNESCO-listed area around St Catherine’s contains the world’s oldest continuously lived-in Christian monastery, watched over by majestic mountains that are some of the tallest in the country. No matter your religious beliefs, join a night-time pilgrimage, arriving to witness sunrise from the summit of   Mt Sinai , or Jebel Musa (Mt Moses) in Arabic. Add on a day or more to walk with the local Jebeliya Bedouin through the neighbouring valleys that few outside visitors make time to see.

5. Nuweiba A small town with a laidback vibe and quiet golden beaches, one of Nuweiba’s main attractions is Dar Jan . A passion project by a couple who left the big smoke of Cairo, the nine-acre organic farm north of town is unlike elsewhere on the peninsula. Travellers can join creative workshops, including organic agriculture and outdoor survival skills, and spend artsy afternoons of pottery, meditation and mosaic-making. You can stay overnight, too.

Related Topics

  • ANCIENT HISTORY
  • ANCIENT EGYPT
  • WORLD HERITAGE SITES

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Cleaning up on holiday, no fancy hotels: would you go for this new uae travel trend, instead of just touring a place and coming back, the trip helps travellers understand their destinations in a very deep level.

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Nasreen Abdulla

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On a trip to Antarctica, travellers will be doing hiking and kayaking. — Photos: Supplied

Published: Sat 11 May 2024, 6:00 AM

Last updated: Sat 11 May 2024, 8:38 AM

Imagine going on a holiday to a remote place where you are stationed on a ship alongside scientists and experts. While they collect samples from that area and study it, you navigate the place in a little boat, speak to the locals, and spend time cleaning up the area.

If such a situation kindles some interest in your mind, you are welcome to expedition travel.

Foreseeing demand for such sustainable and impactful trips, one company in the UAE started offering expedition travel in 2015. And over the years, Eduoutings, the company founded by college-mates Mohamed Sufyan and Payal Khubani, has catered to over 400 travellers of 35 nationalities.

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The company’s expeditions are mainly organised to 10 destinations including North Pole, Antarctica and Iceland. This year, at the Arabian Travel Mart (ATM), it introduced expeditions to the South Pole as well.

“When we started out, we were the only ones offering this kind of service in the region,” said Mohamed. “At the time, it was a challenge to get people to understand what expedition travel is. But we knew that the trend would take off. Especially after the pandemic, when it became a trend, we were ready.”

During expedition travel, travellers can do activities that are special to their destinations.

'You have to be inquisitive'

According to Payal, what sets expedition travel apart from other trips is the experience it offers. “It involves a little bit of adventure and effort. You have to be inquisitive and it takes you a little bit off the beaten path. It is very different from commercial travel,” she added.

The itineraries in expedition travel are never guaranteed. “It depends on the sea and weather conditions. Even if you go to warmer destinations and are travelling around some archipelagos and islands, it is not guaranteed that the itinerary will go according to the plan. You have to expect the unexpected,” said Payal.

These trips offer a chance to get to see nature up close. “You get to see the geology and geography,” said Mohamed. “You get to see the wildlife that is unique to the area and understand the ecosystem. You do activities that are special to that region, for example, if they are in Antarctica, they will do hiking and kayaking. If they are in Norway or Iceland, they do Northern Lights, dogs ledding and snowmobiling. The idea is not that you just tour the place and come back. You understand the place on a very deep level. So, it is a very memorable experience.”

Life-altering experience

For many, the trips with Eduoutings have been life-altering. “Most of our customers keep coming back for more expeditions,” said Payal. “And many of them also bring in their friends.”

One such person whose life saw a great change because of expedition travel is Ankita. A corporate HR manager and self-confessed wanderlust, Ankita had already travelled to over 70 countries when she went on an expedition travel. Once she returned, she quit her job and started her own travel company. “I first travelled with them in 2022 when I went to Antarctica and Norway,” she recalled. “I wanted to tick off the seven continents and that is why I chose it. I discovered that expedition travel is very different to solo travel.”

Ankita during her trip.

Once in Antarctica, Ankita said she began to think very deeply about life. “It is one part of the world that makes you think very differently,” she recalled. “I began to take stock of my life. Also, my interactions with Payal and Sufyan gave me the courage to listen to my true calling in life. In June 2023, I gave up my very cushy pay package in the corporate world and started the scary journey of being an entrepreneur with my own travel company.”

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Choose your own adventure: Where to go and how to save on summer vacations

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Revenge travel is so last year.

“It's not necessarily about just getting out of the house anymore,” said Sydney Stanback, Global Insights and Trends lead at Pinterest, which has seen more than 1 billion travel searches and more than 10 billion travel saves over the past year. 

Sure, many of the usual suspects are once again among the most popular destinations across multiple search engines this year, but she said this summer, “It's more so about traveling with intention.” 

According to NerdWallet’s Summer 2024 Travel Report , 45% of Americans plan to take a trip requiring a hotel stay or flight this summer with expenses averaging just under $3,600. A fifth of those travelers expect to go into debt to pay for vacations.

Here’s what to consider when booking a summer trip, including where to go, when to travel and how to save:

Learn more: Best travel insurance

What is the best place to travel in summer? 

The answer is subjective, especially this summer.

“Everyone's kind of choosing their own adventure based off of what their needs are for travel,” Stanback said. 

Pinterest’s Summer 2024 Travel Report found summer travelers are most interested in adventure, exploring mysterious or uncharted destinations, and rest. Searches for “quiet life” jumped 530%, but that doesn’t mean the same thing to everyone.

“My mother actually just took a yoga retreat to Panama,” Stanback said. “That's what she needed to do in order to get the rest that she needed and the well-being that she needed. But for me, when I think of rest and restoration, I simply think about going to a beach spa and just sitting and being by myself.”

Solo travel remains popular. Solo travel searches reached an all-time high in Google in January, but again, not for everyone.

“For Gen Z specifically, that need is to gather and reconnect with their community because they were in isolation for so long and during very meaningful moments in their lives,” Stanback said. She noted group travel and road trips are of keen interest to Gen Z.

“It's not necessarily about traveling and going out and going to restaurants and going to bars and clubs,” she added. “We actually see that a lot with younger generations. They’re kind of stepping away from that and really considering their well-being when they're taking time off.”

Where do most tourists go in summer?

Expedia’s Summer Outlook and Google Flights identified the same cities among their most searched summer 2024 destinations based on flights, though rankings varied by platform.

Top 5 domestic destinations 

◾ Orlando, Florida

◾ Los Angeles

◾ Las Vegas

Top 5 international destinations

◾ Cancun, Mexico

◾ Paris, host of the Summer Olympics

Allianz Partners found slightly different results in their analysis of “more than six million flight itineraries for trips between five and eight days in length for travel booked between Memorial Day weekend and Labor Day.”

Instead of LA and Vegas, Allianz named Boston and Honolulu among this summer’s top five domestic destinations. Internationally, San Jose del Cabo, Mexico; Oranjestad, Aruba; and Punta Cana, Dominican Republic, made Allianz’s top five, instead of Rome, Paris and Tokyo.

“I am expecting crowds to rival last summer's in popular overseas cities,” Expedia’s travel expert Melanie Fish said, noting how places like Barcelona and Venice are trying to curb overtourism. “They're trying fees and if that's not enough, they're going to have to go even further.”

How can I save on a trip?

Summer trips are already costly for many travelers. “Americans with household income under $100,000 accounted for nearly half (46%) of intended leisure travel spend in summer 2023,” according to Deloitte’s Facing travel’s future report from April.

Expedia’s Fish shared five tips for booking summer 2024 vacations:

◾ Bundle your trip. Booking airfare and a hotel at the same time can earn you deep discounts.

◾ Travel midweek or later in the summer if it's an option. You'll save money and save yourself from fighting crowds. 

  • ◾ Fly early in the day … The early bird who takes the first flight of the day will typically get a better price and a lower chance of delays and cancellations. ◾ Book once, earn twice. You can stack rewards from your travel credit card (and) your airline.◾ Just go. Don't pressure yourself to create the trip of a lifetime … Do it in a bite-sized chunk if possible. 

'Expensive in every way': What travelers should expect this summer

How far ahead should I book travel?

“The sweet spot is now,” Fish said. “We're within that 21- to 60-day pre-travel window to save around 15% on airfare, so now is the time to plan. That means ready, set, but maybe wait until August to actually go.”

She said travelers can save an average of $250 on international flights if they wait until the peak summer travel season passes. 

“It's 15% cheaper on average to fly domestically in August versus June, 30% cheaper to fly to Europe in late summer, and 55% cheaper to fly to Mexico and the Caribbean in August,” she said. “Of course, August is peak hurricane season , so that has something to do with that price dip.”

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15 Soft Adventure Travel Ideas for Baby Boomers

A dventure travel is a hot travel niche these days, one of the fastest-growing segments of the travel industry in recent years.  For many Baby Boomer travelers, myself included, it trends a little more to the soft adventure rather than the rugged, hard adventure activities we may previously have enjoyed. 

Those busy adventure days are often followed by a glass of good wine, a good meal, and a comfy bed (bonus when it’s luxury accommodations). My needs are simple – some active travel and adventure, right along with a little luxury travel, too.

Here are some of the best ways to enjoy soft adventure tourism right now, whether you’re staying close to home here in the United States or venturing further afield.

1. Ziplining

A decade or so ago, the only place I knew where you could go zip lining was in the rainforest or exotic destinations. Now it’s gone mainstream. You’ll find zipline adventures offered at all-inclusive resorts, tourist destinations, cruise ships, zoos, eco-lodges, urban areas, and more. You might be surprised to see opportunities offered in the middle of the city where you live, or somewhere close by.

If you’ve never tried it before, ziplining should be on your bucket list . The adrenaline rush that comes with it and the feeling of ultimate freedom can make for a great adventure. I wanted to love ziplining, but it is one of those experiences that just isn’t for me. I have a fear of edges and the anxiety involved in taking the first step off the platform is paralyzing. The time between platforms is exhilarating – that part I love – I just can’t take that first step.

No matter where you are, or where you are traveling, you can find tour operators that offer zip lining experiences.

2. Horseback Riding

It’s not just a trail ride down to the bottom of the Grand Canyon anymore. You can ride horses in different destinations, from a ride in the park, in the hills, or on the beach. And let’s not underestimate the pure enjoyment of a relationship between you and your horse.

A desert sunrise ride can be a meditative experience, and a ride through vineyards is a fun way to combine outdoor adventure with wine tasting. Dude ranches aren’t a City Slicker experience. This niche of the tourism industry now offers authentic ranch experiences right along with delicious food and comfortable lodging. Why not opt to combine a sightseeing adventure or eco-tourism with a horseback ride so you can leave motorized vehicles behind? Or enjoy a ride on the beach that may turn into a splash in the ocean thanks to special equipment.

3. Viewing Wildlife

Safari holidays aren’t just in Kenya anymore. You can choose a wildlife adventure in Africa, Asia, Oceania, or South America . From a savannah safari on the Serengeti, Tanzania, to whale watching in Kaikoura, New Zealand, to enjoying penguins in the Galapagos Islands, the possibilities to see wildlife in a natural environment have become plentiful.

This adventure travel option has become very popular with affluent baby boomers with high disposable income. These are often once-in-a-lifetime travel experiences with price tags to match. Some tours have higher activity levels required, while others have a slower pace, so make sure your choice matches up with your preferred  travel plans . 

Do your research and due diligence, get recommendations from friends, and find a safari or wildlife tour that creates your perfect balance of price and  memorable  experience. We’re at the beginning stage of planning for a safari, and we’ll be tapping on the expertise of friends as we start the process.

While many Baby Boomers may be past the point of wanting a white-water rafting category 4 or 5, there are still lots of fun recreational rafting options. Whether it’s float trips, rafting wine trips, enjoying one of the national parks, or just cooling off on the water, this is a great way to have a soft adventure vacation.

Rafting trips can be an afternoon break or multi-day trips with camping and free time at the end of the day on the river. Experience isn’t generally required, and guides are trained to navigate in a way that provides an enjoyable experience. Some participants will man the paddles, while others are just along for the ride. Warning, though, just like those amusement park rides, you may get wet

5. Kayaking and Canoeing

For a more do-it-yourself day on the water, kayaking and canoeing can appeal to different age groups. Some skill is involved, although I consider it more practice than expertise. If you’re in a tandem kayak, there’s a fair amount of patience required, especially if you and your partner have different experience levels. 

This is another adventure activity that may not require you to go too far from home. Kayaks and canoes are becoming increasingly affordable for home use, and if you live near a lake, river, or other body of water, buying a kayak or canoe can be a good vacation expenditure.

We’ve kayaked on a shore excursion on a cruise in the Norwegian fjords and as part of a small ship cruise in Panama. We’re not good at it, and there are occasional squabbles, but we still think it’s fun and get better at it every time. Give it a try, this might be a new activity that you’ll enjoy.

One of the simplest soft adventure activities is hiking. You can hike nearly anywhere and in almost any type of weather, although let’s be honest, hiking in the rain kind of sucks. Specialized equipment isn’t needed, although I recommend a sturdy pair of shoes if you’re logging any distance or dealing with uneven terrain.

You can hike around the block, in a park, or find a nearby trail, it’s all about getting out in nature and enjoying some physical activity. While most of us aren’t going to go mountain climbing or rock climbing, I’m not able to tackle that type of hard adventure travel activity, there’s nothing like a brisk hike that takes us to a spectacular viewing area to give us a travel high.

7. Trekking

A little more advanced activity level than hiking, trekking is merely going places on foot that you cannot reach by other transportation. You’re not blazing the way but sticking to trails and doing a lot of walking. I think of it as hiking for lots of days, with stops in between (camping or lodging) before continuing on the journey.

Your overall fitness level and budget will help shape your trekking choices. – you may be carrying everything yourself, or you may have the use of a sherpa. Some popular trek options include the Inca Trail in Peru, the Camino de Santiago in Spain, or the Himalayan in Nepal.

While the Great Barrier Reef may be the ultimate scuba diving spot (and one day I will go to Australia), there are plenty of other great diving spots worldwide. Find a coastline, and chances are you’ve got dozens of choices to make. Warm water diving seems to win out over cold water, though, so the Caribbean,  Hawaii , Florida, and Southern California all regularly make lists of the best places for diving.

If you’re not ready to go deep, there’s always snorkeling. While I’m not a strong swimmer, I’ve been able to enjoy snorkeling even though I’m very much a novice at it. I get more proficient every time I try it, and my comfort zone is slowly expanding.

9. Jeep and ATV Tours

I think of this as hiking for vehicles. Seriously, though, you can rent a car and do this on your own or join up with a tour for a group experience. I’ve enjoyed jeep tours as part of a day trip at a conference. 

You can try a jeep, scooter, ATV, moped, or SUV in the dunes, the jungle, mountains, and city streets. I have always loved this type of activity and always like to check out tour companies who put a creative spin on it.

10. Glamping

A little bit camp and a little bit glamour, glamping has become the buzzword for bragging that you’re camping while still enjoying a little luxurious glamour. The term seems a bit over-used these days, but we still like to look for new options on the theme.

Think fully outfitted tents in the desert, complete with a chef and staff. Maybe a fully appointed yurt, tree houses that rival any view home you’ve ever seen, or beach properties that are so far off the beaten path. that you didn’t know they existed. Sure, you could make it sound like you’re roughing it – but we know you’re not!

11. Wine Tasting

An appealing soft adventure that’s gaining popularity among baby boomers, we work wine tasting into all of our leisure trips (and a fair number of business trips as well). We love discovering new wines and wineries, learning about the cultural experiences associated with wine and wine production, and learning new things about wine. Wine tourism has become a popular niche market for travel and we recommend you give it a try.

There are fine wineries and beautiful vineyards around the world. I’ve enjoyed wine tastings in Europe and Asia, and can’t wait to get to try Malbec in Argentina and Pinotage in South Africa. Here in the United States, popular wine-tasting areas are Sonoma and Napa Valley wine country (both in California), the Finger Lakes Region (in New York), and the Willamette Valley (in Oregon). Closer to home, we’ve been visiting tasting rooms in the greater -Seattle area and have loved discovering new sips (more on Washington’s AVAs here). 

Whether you’re a wine aficionado or merely relish a glass of fine wine, you can plan an itinerary with a partner or group of friends and sample award-winning wines pretty much anywhere you travel. Or maybe discover something new that’s close to home.

12. Fishing

A fun way to combine adventure and luxury on a vacation along rivers, lakes, or open seas. Fishing tourism will help you bond with nature in serene settings in renowned waterways or on small fishing ponds that few have ever heard of.

A guided fishing trip can focus on salmon, tuna, trout, or more. Put together a family or group trip, or sign up for a solo adventure, joining other fishing aficionados. Whether you choose deep-sea fishing or angling on a lake, remember that fishing can be a time-consuming passion. Use care in matching up the right experience for your patience level.

13. Birdwatching

Birding is a near-effortless way for baby boomers to enjoy outdoor activities. Or even in a city backyard. It’s an inexpensive endeavor as the equipment (and also energy) needed is minimal. You’re good to go with a set of binoculars, a field guide or some other identification book. Add in a notebook, and a hat to shield you from the sun, and you’re ready for a bird watching afternoon.

I have an Audubon Guide at home that I constantly refer to when I’m looking at birds in my backyard. It’s also small enough to pack for travel, so you can learn what you’re seeing wherever you travel. Small ships cruising often offer port excursions that include bird and wildlife viewing. On a river cruise, you’re moving slow enough you can spot birds from the top deck. Or, you can opt for more exotic trips – individual exploration or group tours –  in Costa Rica , Indonesia, or the Galapagos.

14. Barge Cruising

Barge cruising  is a trendy travel idea among baby boomers, but it’s not just for older adults. It also makes a great multi-generational trip, especially when you find a smaller barge that is just for your group. It’s a fantastic way to explore river canals and the scenic countryside, enjoy gourmet foods and wine, and schedule hiking and biking alongside the barge. You can hop off at one lock and bike or walk along the canal, getting back on the barge when you’re ready to. The trip includes small guided visits to historic castles, vineyards, iconic churches, and medieval villages along the way (obviously dependent on your itinerary).

A barge cruise is a far more intimate cruise experience than on larger ships. The barge moves very slowly as you hang out with your family and friends – whether they’re friends you brought along or new ones you’ve met. It’s also an opportunity to try out new activities – we had lunch with a countess, tasted champagne in Champagne, and learned about falconry. You can read about our barge cruise here.

15. Sailing

A soft adventure that’s been growing in popularity, sailing used to be a preserve of the wealthy or daredevil adventurers. Not anymore, everyone can jump on board and set sail. If you opt for a crewed sail, the crew will guide the vessel as you sit back, sipping your favorite beverage and enjoying the coastlines. Experience sailers can’t rent outfitted boats and chart their course. There are also opportunities to learn to sail and/or work as a crew member on a boat.

The Mediterranean coast is perfect for sailing during the summer and Hawaii is perfect near year-round. Local lakes often have sailboat rentals. We went sailing in Maine during the summer on a windjammer cruise and found it both relaxing and exhilarating. 

What’s next?

These activities seem to be on-trend, but what’s next? What type of travel experience is catching your eye?

Save these ideas to your favorite Pinterest boards!

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If you like this article, you'll find more to enjoy at Traveling with MJ - Value luxury destinations, experiences, and products .

Here are some of the best ways to enjoy soft adventure travel right now, whether you’re staying close to home here in the United States or venturing further afield.

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  • Backpacks, Totes + Small Bags

Travel Light With the 15 Best Sleek and Stylish Crossbody Purses, Sling Bags, and More — From $14

Handpicked by someone who hates traveling with a big bag.

Travel + Leisure / Tyler Roeland

No matter the destination, traveling can be an amazing experience, and having the right purse can make your life on the road smoother. But what if you’re someone who doesn’t love carrying a big bag as you stroll through a farmer’s market in Seattle or hike Rocky Mountain National Park? 

Don’t worry, we’ve got plenty of suggestions for you. These days, large purses are far from a necessity. We found 15 travel purses and bags that will hold everything you need without weighing you down — and they’ll fit right into an overhead bin or under the seat if you’re flying. That's not even the best part: These top-rated styles, ranging from sleek sling bags and belt bags to RFID-blocking crossbody purses and backpacks , start at just $14.  

Kedzie Quilted Puffer Crossbody Bag

This convertible sling bag from Kedzie has become my go-to travel purse. The zippered front pocket is perfect for lip gloss and receipts while the larger two zippered pockets hold lotion, wallet, phone, gum, and more. You can wear this like a crossbody or over your shoulder, plus, a second strap is included if you want to wear it like a backpack. 

Reviewers have said they want to buy multiples after trying the bag. They have also called it the “perfect size” that " holds everything I need and more ."

Everlane The Recycled Nylon Camera Bag

Yes, this is a camera bag, and you can absolutely carry a camera in it. But it’s good for so much more than that with its adjustable crossbody style strap, two zippered compartments, and an exterior slip pocket. The main body is made with 100 percent recycled nylon while the lining is 100 percent recycled polyester. Tasteful neutrals like black, khaki, and beige will go with anything — saving you precious luggage space.

“It's a great size with enough room for the essentials; it holds my wallet (not a small one), keys, phone, glasses, lipstick,” raved one reviewer. “I love it so much I bought it in two colors.”

Everlane The Cactus Leather Sling Bag

Sling bags are in, and this option brings sophisticated vibes for a girls’ weekend in wine country. Made with organically sourced prickly pear cactus (who knew?), the brand's Desserto material is a fabulous leather alternative. No digging in the bottomless abyss of a giant purse here — it’s got just enough room for just the basics, like a card or two, lip balm, and your phone. Choose from sleek cashew, dark honey, or day-brightening lime green.

“I am also a bare necessity type of girl, so I love the fact that it really only fits my small wallet, phone, and chapstick," one shopper was happy to report. "It will be wonderful for travel as well with a passport." 

Patagonia Atom Sling Bag

If you’ve got active travel plans like exploring the Grand Canyon, you’ll want to grab this sling bag from Patagonia. The four color options include two solid hues and two vibrantly color-blocked options, all of which are water-repellant, made with recycled materials, and Fair Trade Certified sewn. Weighing just 12 ounces, it has an impressive capacity of 488 cubic inches with a phone pocket and two main compartments. You can even use it to bring your yoga mat along by using the tuckaway front straps. Now those are Namaste vibes!

According to one reviewer, who hiked not one but two challenges (100 miles in 100 days each), said, “I can always fit more than I think in the outermost compartment. The mesh pocket holds {my} phone perfectly, and it's easy to access everything even when the bag is on.”

Osprey Daylite Pack

Want something slightly larger than a sling bag? This backpack weighs just over 1 pound and can fit a 13-inch laptop in its roomy, three-compartment interior. Its compact size makes it an ideal personal item if you’re flying to your next workcation since it’ll fit right under the airplane seat. You’ll stay hydrated with two side pockets for water bottles and you can keep your keys close by with the attached key clip. Plus, the four solid jewel-tone hues lend just the right amount of understated style. 

From hikes to flights, reviewers love this bag for any adventure. One chimed in, “This was perfect for my flight excursion. It's just the right size and shape, [and is] lightweight and comfortable.”

Fjallraven High Coast Crossbody Bag

This crossbody may look like your average purse, but it has a detachable strap that turns the bag into a sleek pouch when you're on the go. It has two main compartments, a key hook, and two interior mesh sleeves to keep everything in its place, whether used as a cosmetics pouch in your checked bag or as a purse while dashing to your airport gate. It's available in olive green and black hues, and both styles are just $50.

Though it's perfect for travel, reviewers love that it makes for a great everyday bag. One REI customer said, “This bag does the tricks great for travel, hiking, [and] dinner out with friends. It holds way more than you think, and the outside pocket is a nice added bonus." 

Baggallini Crossbody Bag With RFID-blocking Wristlet

Known for functionality and plenty of pockets, Baggallini crossbody bags live up to the brand’s reputation. Five colors are available, including black and a fun lipstick red. The bag has RFID-blocking protection in the included wristlet for peace of mind while jet-setting, plus three exterior zip pockets. It’ll stow nicely under an airplane seat and you can even machine wash the bag. Bonus: It’s on sale starting at $49 — the lowest price we’ve seen in a month.

“The size is perfect [and has] enough space to fit everything: keys, glasses (two pairs), a wallet, a phone, [and more] odds and ends," a reviewer described. "[There are] zippers to keep everything in securely and just enough compartments to organize." 

Arc’teryx Mantis 1 Waist Pack

Into hands-free travel bags? Arc’teryx’s waist pack has a rugged appeal and can be worn around the waist or over your shoulder. At 15 inches wide, the two zippered compartments hold a respectable amount of goods, including your keys with its interior key clip. The Yukon hue is a medium tan and the bag is made from recycled poly material for a durable yet environmentally friendly option that’s less than $50.

Taking to the review section, a traveler explained how useful it is as both a travel and an everyday bag, saying, “While traveling, it was great that it could hold larger portable batteries for phones, wallets, snack bars, keys, coins, etc. The zippers are very robust and zip very smoothly.”

Frye Melissa Zip Crossbody

Frye is known for quality leather bags, but with this on-sale option, the brand is bringing in a little shimmer for those who can’t say no to a bit of glam. The three hues include denim blue, oatmeal beige, and dusty rose to match your favorite travel outfits. It has a zippered main compartment with an interior pocket, as well as an outer slip pocket and an adjustable strap. 

Reviewers adore this bag and rave that it’s “roomy” yet lightweight. Another happy shopper said even when the bag is full, it still has a slim profile. 

Dagne Dover Mara Phone Sling Crossbody Bag

If you’re gifted with the elusive (for me, anyway) skill of packing light, you’ll want to grab this Dagne Dover phone sling bag. It has a crossbody strap that can go from 14.5 to 28 inches, and the bag itself measures just 6.5 inches wide — just enough room for your phone, a lip balm, and a credit card or a bit of cash. You have four colors to choose from, like classic black or a deep moss green. 

“I take this literally everywhere with me and have two young kids. It's much easier to fish things out [of] this than any giant bag of kid stuff,” said one clever reviewer. “And it’s trendy and cute when I’m without kiddos.”

Hobo Draft Leather Crossbody Bag

This bag will be your new best friend if you appreciate versatility and a timeless style. Available in all neutral colors (black, white, or tan), it has an adjustable strap that you can remove to transform the bag into a clutch for a night out. The foldover flap gives it extra style while upping its content's protection, and the luxe leather material elevates it into a chic everyday bag.

Reviewers say the bag is soft and holds plenty of items without bulging. One shopper noted it was “perfect” for carrying a wallet and passport during their international travels. 

Madewell The Essential Mini Bucket Tote

It’s possible to get the style of a bucket bag without the bulk thanks to Madewell. Measuring just 8.5 inches tall, this bag can be worn as a crossbody or shoulder bag. Plus, it’s structured like a classic bucket bag and has a flat base to keep it upright for easy packing and tracking down what you need inside. The elegant leather bag also comes in a warm brown or a beige hue for a timeless look.

Multiple reviewers have called it a “great bag,” with some calling it the “perfect size.” And it currently has a perfect five-star rating from all reviewers at Nordstrom.  

Travelon Women’s Messenger Bag

Have travel plans to busy destinations? Check out Travelon’s anti-theft messenger bag for peace of mind, especially while weaving through crowded stadiums or venues. Its five-point anti-theft features (like a slash-resistant material) make it a smart choice while the front magnetic flap adds style and an obstacle for thieves and pickpockets. Keep your water bottle handy in the side pocket and stash your passport and other important documents in one of many zippered or slip pockets. The classic black version is $80, but select colors (like olive green) are on sale for as little as $51.

It’s easy to see why over 6,200 people have given it a perfect five-star rating. One traveler , who bought multiples, said, “It has excellent security features. All [the] zippers have clasps that secure them. There is a front pocket that works great for cell phone, on the opposite side, one outside pocket that works great for credit cards, passport, etc., and has RFID protection.”

Bostanten Small Phone Crossbody Bag

Available in an impressive 15 colors and patterns, this vegan leather cell phone bag can hold four cards plus a phone, along with some small essentials in the zippered pockets. The crossbody strap is adjustable, but you can remove it and slip this small bag into a larger one if you need more supplies for all-day sightseeing excursions. 

“I purchased this for a Caribbean cruise vacation; I fit three passports, credit cards, a driver's license, a hotel keycard, car keys, and a ship sea pass, and still had room for lipstick, a folded excursion map, receipts, and other essentials,” one cruise goer shared . “I’m glad I bought it.”

Maxtop Fanny Pack

Last but not least, this fanny pack is another perfect travel companion if you don’t want to carry around a huge bag. It’s just $14 (but currently on sale for $9) and comes in four colors (black, two gray hues, and pink). Within the zippered main compartment, there’s a hidden pocket to store your cash or passport. Wear it as a classic fanny pack (the ‘90s are back, after all!) or as a sling. 

“I bought this cross-shoulder bag for vacation and wanted a nice looking, comfortable cross-shoulder bag that carried just what I needed — that’s what I got,” exclaimed one shopper . Another traveler added , “It feels good worn in the traditional sense, but I do prefer the strap across the shoulders.”

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