Analytics dashboards - Overview
- Analytics Dashboards
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Analytics dashboards provide anytime, anywhere insights from Customer Journey Analytics. The app allows users mobile access to intuitive scorecards. Mobile scorecards are a collection of key metrics and other components presented in a tiled layout that you can tap for more detailed breakdowns and trended reports. The mobile app is supported on both iOS and Android operating systems.
To learn more about Customer Journey Analytics dashboards, refer to the following resources:
Curator resources : Intended to help curators of data configure scorecards for their executive users on dashboards. Curators may be organizational administrators or persons in other roles who are responsible for setting up Scorecards:
- Create scorecards
- Assist executives with app setup and using the app
- To watch a video overview of the curation experience, see Adobe Analytics dashboards Scorecard Builder .
Executive user quick start guide : This guide is intended to help executive users read and interpret scorecards on dashboards. The app allows executive users to view a broad rendering of important summary data quickly and easily on their own mobile devices.
- For a video that highlights this information, see Adobe Analytics dashboards In-App Experience .
- Adobe Analytics
Customer Journey Analytics
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Empower business intelligence and data science teams to stitch and analyze cross-channel data with a powerful analytics toolkit.
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Build great experiences with true customer journey insights.
Today, most businesses collect mountains of data in their quest to better understand their customers so they can create great products and experiences. But the challenge isn’t just collecting more data, it’s integrating, analyzing, understanding, and sharing that data across the business. It requires the right data, from all channels, working together to paint a holistic picture of the customer journey, as well as the right tools to analyze the journey and quickly activate discovered insights.
Customer journey analytics provides a toolkit to business intelligence and data science teams that help them stitch and analyze cross-channel data. Its capabilities deliver context and clarity to the complex multichannel customer journey. This context, when paired with tools like SQL and Analysis Workspace, provide actionable insight into how to remove pain points from the customer conversion process and deliver positive experiences in the moments that matter most. Plus, you can pair customer journey analytics with Adobe Experience Platform, which gives you access to any data stored there — including Adobe Analytics data.
“Customer journey analysis is the top customer analytics priority for 2019.” — “Survey Analysis: Customer Experience Maturity and Investment Priorities, 2019,” Gartner, June 3, 2019.
Data Ingestion and Transformation
Ingest any data from any system — like digital, call center, IoT, and more — and utilize a flexible data schema that isn’t bound by order or the hit-visit-visitor model.
Adobe Experience Platform Query Edition
Get direct SQL access to any data stored on Adobe Experience Platform so you can stitch and prepare for analysis like pathing or attribution in Analysis Workspace.
Analysis Workspace on Adobe Experience Platform
Ask and answer business questions using multichannel stitched data, and build customer segments for activation and personalization.
Prebuilt Data Science Models
Provide access to data science capabilities for the citizen-data scientists to unlock deep customer insights through AI and machine learning models.
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Admin. Customer Journey Analytics is Adobe's next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. It can break down, filter, query, and visualize years' worth of data, and is combined with Platform's ability to hold all kinds of data schemas and types.
Plus, you can pair customer journey analytics with Adobe Experience Platform, which gives you access to any data stored there — including Adobe Analytics data. "Customer journey analysis is the top customer analytics priority for 2019." — "Survey Analysis: Customer Experience Maturity and Investment Priorities, 2019," Gartner, June ...
ADOBE CUSTOMER JOURNEY ANALYTICS Know where your customers are in the time it takes to read this. Our cross-channel customer analytics solution helps you quickly understand your customers' journeys — online and offline — giving you the insights to meet them with incredible real-time experiences at scale.
Step 2: Get other data into Adobe Experience Platform. This step, performed in Adobe Experience Platform, involves several sub steps: Step 2a: Prepare your data schema: Use Adobe Experience Data Model (XDM) to standardize customer experience data and define schemas for customer experience management. Step 2b: Create a dataset based on the ...
Find self-help, support, and tutorial information with our array of product and technical documentation for Customer Journey Analytics (CJA). Get started with introductory guides and learn how to best implement CJA for your business. If you're already an experienced user, explore our in-depth videos and tutorials to connect your channel data ...
Customer Journey Analytics allows you to bring your customer data from any channel you choose (both online and offline) into Adobe Experience Platform, and then analyze this data just as you would your existing digital data using Analysis Workspace today. Customer Journey Analytics lets you control how you connect your online and offline data ...
Adobe Customer Journey Analytics (CJA) is an application service built on top of Adobe Experience Platform. It brings the rich analysis tool known as Analysis Workspace into the Platform, to allow you to do multi-channel analysis on any of your Platform data sets.
The initial release of Customer Journey Analytics includes many of the features included in Adobe Analytics. For a complete list, see Customer Journey Analytics feature support. Key use cases. Customer Journey Analytics lets you: See the customer in a journey context: You can view and analyze data sequentially, spanning multiple channels. Data ...
Adobe Customer Journey Analytics brings data from nearly every online and offline channel into a journey-centric view, laying out each touchpoint in sequential order. By consolidating this data into an intuitive, visual dashboard, teams can quickly find valuable answers to pressing questions (like which channels contribute most to converting ...
Customer Journey Analytics (CJA) allows you to analyze your customer's journey across channels using any data available to you in Adobe Experience Platform, leveraging the power of Analysis Workspace for rapid insights.
Adobe Customer Journey Analytics gives you more: real-time analysis of both online and offline data, privacy-ready profiles, and access for teams across your organization. Now, everyone has the insights they need to create more connected customer journeys. Watch overview. style. XL spacing, two up, grid-width-12, xl-gap.
To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in Adobe Experience Platform, and some in Customer Journey Analytics. Prerequisites. Customer Journey Analytics is available for customers who. Are provisioned for the Adobe Experience Platform, and; Have purchased the Customer Journey ...
Customer Journey Analytics includes Data Prep capabilities to help transform your data before putting it into the Adobe Experience Platform data lake. If you need ETL after the data has already been ingested, Adobe Experience Platform Query Service provides some limited options, although there may be extra fees involved.
Customer Journey Analytics (CJA) allows you to analyze your customer's journey across channels using any data available to you in Adobe Experience Platform, leveraging the power of Analysis Workspace for rapid insights.
Customer Journey Analytics allows you to bring your customer data from any channel you choose (both online and offline) into Adobe Experience Platform, and then analyze this data just as you would your existing digital data using Analysis Workspace today. Customer Journey Analytics lets you control how you connect your online and offline data ...
Customer Journey Analytics is an Adobe Experience Platform application that enables customers to bring in their omni-channel disparate data sets and stitch it to a common profile for better data ingestion and analysis capabilities, all in real-time.
Customer Journey Analytics is an Adobe Experience Platform application that enables customers to bring in their omni-channel disparate datasets and stitch it to a common profile for better data ingestion and analysis capabilities, all in real-time.
Customer Journey Analytics (CJA) allows you to analyze your customer's journey across channels using any data available to you in Adobe Experience Platform, leveraging the power of Analysis Workspace for rapid insights.
CREATED FOR: Developer. User. Customer Journey Analytics shows how brands can unify customer data and behavior from various interaction channels and sources to create a journey-based view of all customer interactions. Reporting and analysis can be performed in the Customer Journey Analytics application service to evaluate and gain insight into ...
Let's filter to those users who've started a video. Now this dormant users segment provides a great opportunity to reengage users of this product. Just like in customer journey analytics, I can click from my analysis and make any audience available for activation in Adobe real-time customer data platform and journey optimizer.
Analytics dashboards - Overview. Analytics dashboards provide anytime, anywhere insights from Customer Journey Analytics. The app allows users mobile access to intuitive scorecards. Mobile scorecards are a collection of key metrics and other components presented in a tiled layout that you can tap for more detailed breakdowns and trended reports.
Using the audience for a journey in Adobe Journey Optimizer. Exporting the audience to a 3rd-party through an Experience Platform destination. Enriching the Real-time customer profile with useful attributes derived from event-based data in Customer Journey Analytics. Doing all this with minimal latency after publishing the audience. Learn more
Guided analysis overview. Guided analysis enables users to self-serve high quality data and insights about the customer journey through guided workflows, built on the cross-channel data of Customer Journey Analytics. Cross-functional teams, from marketing to product, can connect in real time to use and understand these reports.
Customer journey analytics from Adobe Analytics provides BI and data science teams the tools necessary for the stitching and analysis of cross-channel data.
Last update: 2023-08-01. Topics: Basics. Created for: Beginner. User. The landing page for Customer Journey Analytics features a default view of your projects and mobile scorecards and a learning section to help you get started more effectively. Transcript. For more information, please see the documentation.
A collection of videos and tutorials for Adobe Customer Journey Analytics.
Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform. Experience League ... Meet our community of customer advocates. Events. Attend local and virtual events. Employee Advisors. Connect with one of our experts. Experience League Showcase. Read real-world use cases of Experience Cloud ...
Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage
What to consider from a user's perspective when your company moves data from Adobe Analytics to Customer Journey Analytics Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform.
Strategize and implement Adobe Analytics and Customer Journey Analytics solutions together with client Business and Marketing teams, Architects, and Developers.