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What Is A Business Trip Report And How To Prepare One?

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Business trip report is a post-trip activity essential to know the outcome of the business trip vis-à-vis its objectives. Employees can use the trip report to highlight their achievements and enhance their reputation in the eyes of the management. Additionally, the report will help the management to analyze the outcome of the business trip. Let us discuss the tips for writing a business trip report.

What is a Business Trip (or Business Travel) Report?

A business trip report, or a business travel report, summarizes the business trip to justify travel expenses. It reviews activities to fulfill pre-defined business objectives, such as finalizing a business deal, providing technical service to a customer, or representing the organization at a trade fair.

• Travel managers can review business reports based on the following criteria:
• Improving networking and customer relationships
• Fulfillment of the training objectives, such as deals, services, certifications, etc.
• Identifying and attracting prospects for new business opportunities
• Knowing new business trends
• Attending company conferences or review meetings
• Imparting training to business associates
• Providing customer business travel support
• Assessing the competition

Business travel reporting activity helps understand to what extent the employee met the trip objectives. It enables travel managers to change policies and improve the efficiency of the future business trips.

Suggested Read: All You Need To Know About Corporate Travel Management

Importance of a corporate trip report

A corporate trip report is necessary to justify the cost of business travel. It is a critical summary to enable reporting, auditing, and business travel budgeting. Business trip reporting helps travel managers monitor, track, and control travel costs. They can leverage the knowledge to enhance the effectiveness of future business trips.

An ideal trip report provides a detailed review of the particular business travel report and is a vital instrument for understanding the justification of the trip expenses. The business trip report comprises many details, such as graphs, tables, photographs, and other documents supporting the claim by justifying the travel expenditure.

How to write a business report?

1. Preparations

Preparations for writing a comprehensive business trip report begin before proceeding on a business trip. You should note down the core corporate of the business trip you expect to meet. The entire trip itinerary will focus on accomplishing this goal. The measure of the trip’s success will depend upon the details and supportive documents you provide while submitting the trip report. Continue noting down all details about your achievements as your business trip progresses. Collecting bills or receipts is an essential prerequisite to facilitate expense reporting. Platforms like Paxes can help you with planning, booking, and producing the necessary travel data and invoices needed to back your report. Remember to get snaps and video clips of important events besides documentary evidence of your achievements, like feedback forms to justify your accomplishments.

2. Headings and essential details

The heading section should provide a quick introduction to the trip report with the total cost of the business trip. Mention the core purpose in the first section of a business trip report. Include the cities and places you covered with dates. Write down the names of colleagues if they accompanied you on the trip. List the names of prospects, customers, and business associates you met on the business trip.

3. Introduction of the report

A general overview of the business trip is an essential feature of the introduction. Let the introduction outline the goal and the results of the business trip. Mention the places you covered and the people you met with the outcome. One should briefly describe the activities such as attending the exhibition stall, highlighting product benefits, meeting prospects, or attending seminars. Focus on how you accomplished the trip’s aim without providing data or supportive documents.

4. Business trip report’s body

The main section of the business report is the body. You should provide details of the activities that helped you meet your business objectives. By providing reasons, you should also reveal the goals you missed to achieve. One should add any other achievements, not part of the trip’s original objectives, in the body. You should explain how the achievement can benefit the organization.

5. Summary of the report

The summary justifies the consumption of resources to cover the trip. Share your observations by mentioning how the business trip can help the organization win more customers, increase sales revenues, or improve the company’s brand awareness. The summary should focus on the expected rise in the business to help travel managers know the ROI from the business trip. The report should include attachments like data, snaps, and customer feedback reports that will help support your accomplishments.

Business trip report template

Here is a simple template for you to get started with your business trip report:

Trip information

Trip itinerary: Insert summary of trip itinerary

Purpose of trip: Define the purpose of the trip with a clear objective

Activities and meetings conducted: Write about the activities and meetings conducted

Site visits and events attended: Write details of site visits and events attended

Key accomplishments: Summary of key achievements during trip

Business opportunities: New opportunities found during the trip

Challenges encountered

Logistics issues: Were there any issues with the transportation

Communication issues: Any language barrier encountered

Other issues: Other issues occurred during the trip

Expenses incurred

Travel and accommodation expenses: Enter airfare, transfers, mileage, hotel rooms charges

Meal and other expenses: Meal expenses, stationary costs and others

Recommendations for future trips

Improvements: Tips on how to get better results

[End of Business Trip Report Template]

Organizations use the business trip report to know the return on travel costs. Business travel reporting is the art of presenting your achievements systematically. Providing details and supporting these with data or documents is the key to writing a perfect business report. The business report should be crisp and clear, presenting the trip’s purpose, activities, learnings, and recommendations.

Travel and expense management platforms such as Paxes offer easy and quick booking of flights and hotels. Additionally, the expenditure data provided in these platforms can help one in preparing a comprehensive business trip report.

Business Trip Report FAQs

Who should receive the corporate trip report of the employee.

Employees submit a corporate trip report to line managers, or corporate travel managers, depending upon the corporate policy.

What is excluded from a business trip report?

The business trip report should not include personal experiences, like visiting a tourist spot, having dinner with colleagues, or detailed notes. Avoid lengthy descriptions of the event or venue.

Is there a standard format for writing a corporate trip report?

The ideal format is the headline, introduction, body, and summary. However, some organizations expect employees to write a corporate trip report in a particular fashion.

Is the expense report part of the corporate trip report?

Many organizations mandate attaching expense reports to the business trip report. In such cases, one can add receipts and bills to the expense report.

What is the focus of a corporate trip report?

A corporate trip report aims to explain how the investment in the business trip will benefit the organization.

What should be included in a business trip report?

A business trip report should consist of trip details, itinerary, expenses, results, challenges, and recommendations.

What is called as trip report?

A document detailing the various aspects of a business trip for analysis and betterment of next trips is called business trip report.

What is an example of a business trip?

Sales trips, brand awareness trips, VIP trips are some of the examples of business trips.

What is the purpose of business trip report?

A business trip report is used to highlight the key findings of the trip and analyze the same to better the following trips.

How do I create an effective business trip report?

What information should be included in a business trip report.

Pratyush is a traveling enthusiast who always looks for innovations in business travel management. He has 5 years of experience writing content on corporate travel management and working closely with expert business travel facilitators.

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How to make a business travel report + free template for 2024

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Business trip overview.

• The purpose of the trip
• Travel destination
• Duration of the trip
• Participating employees

Trip itinerary

Meetings, events, and activities, expense report, attachments and documents.

• Invoices and receipts: all the proof of each one of the expenses made
• Other relevant documents: contracts, certificates, and declarations that were produced during the business trip

Additional comments

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Business Trip Report

Making sure that your actions on behalf of the company has its own paper trail is beneficial for numerous reasons. Documentation is one such reason, as is the reaching of certain conclusions. After all, if you had to go on a trip, wouldn’t you want to inform your superiors about its details as much as you can? Well, this is where business trip reports come into play. If you want to learn more about this, or find the best business report sample for you, feel free to scroll on.

Business Trip Report Template

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• Editable PDF

Size: A4, US

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Business Trip Report Printable Template

What Is a Business Trip Report?

A business trip report is a written document prepared by business travellers as an account of their most recent trip. The purpose of a business trip report is to document contacts made and lessons learned by the attendee during the business trip. It provides the company with a summary of the overall observations and conclusions. Browsing through the business trip report examples from our list above should give you a better idea of what’s included, along with the business trip report format.

Tips on How to Write a Report

After reading the previous post, you may now be asking yourself, ‘how do I write a business trip report?’ The easy way would be to get yourself a free business trip report template . Any one of our samples, including the business trip report Excel template and the business trip report PDF template would do. However, if you really want to start from scratch, then the following tips will be just as helpful:

1. Define Your Purpose

Knowing the purpose of business trip report making will help you out tremendously. Take note that there are five basic questions of investigative writing: who, what, where, when, and how. Keep your purpose in mind as you explore these basic questions; doing so will keep you on the right track.

2. Be Professional With Your Language

For business reports, getting right to the point is imperative. But never lose your professional tone either. Be clear, concise, and formal. Don’t stray from your report’s main point and don’t use unnecessary language or jargon. Use simple but engaging  general statements  by using active sentences.

3. Organize Your Ideas

You must be able to efficiently express your thoughts in a logical progression to make it more comprehensible. Remember that the devil is in the details and the easier they are to grasp, the more effective your readers will find your report. You can start by creating a  report outline for yourself, and then use this as a guide for the actual content.

4. Do Not Neglect Proofreading

Once you have successfully written the things you want to say, edit and proofread your work. Chances are, a small part of your writing may be composed of details that are unnecessary to the simple report . Cut out those parts, reread your content, and then do it all over again until you are satisfied with the finished product.

What are the details to include in a business trip report?

Among the details that one must always include in a business trip report are the following: the name of the business trip, its participants, the trip’s duration, its overall purpose, its highlights, your follow-up actions, and any additional comments.

What are the advantages of business trips?

First of all, business trips help improve the relationship with existing customers. It can also attract new ones and help evaluate competitors. Lastly, they provide opportunities to learn about new market trends and opportunities.

What are the different types of business reports?

First, you have informational reports, which business trip reports can fall into. Then there are the analytical reports , research reports, explanatory reports, and progress reports .

With the importance of business trip reports and all other vital information out of the way, you’re now in a better position to do right by your company . You can either download any one of our business trip report templates or you can create your own from scratch. It’s up to you, so make sure you take what you’ve gained from this article and put it all to good use today!

Report Generator

Text prompt

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Generate a report on the impact of technology in the classroom on student learning outcomes

Prepare a report analyzing the trends in student participation in sports and arts programs over the last five years at your school.

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Your business trip is over, and now it’s time to draft up a travel report. Why does your manager ask for a business trip report? And what should a good report include? Scroll down to learn everything you need to know about how to write a travel report.

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A business trip report, or business travel report , is a document about a business trip, usually written for a manager. It’s like a memo of the trip, its purpose, learnings, and outcomes.

The meaning of a business trip report is to give an overview of the trip and justify the expenses. 

With a travel report, you tell your manager (or other relevant people in the company) what your trip was about: purpose, goals, achievements, learnings, and recommendations. The purpose of a business trip can be, for example, to solidify business partnerships, prospect for new clients, or learn about the latest industry trends.

A business trip report also justifies the investment the company makes. If your employer sends you on a business trip and pays for the costs, how will it benefit from your travel? 

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There isn’t one set format for a travel report. You can check if your company has a template for reporting business trips or if there are some conventions or requirements the report should follow. If not, you can find a simple business trip report template in this article. 

Unless you work in a traditional industry, a travel report doesn’t have to be too formal. Your manager probably doesn't want to scan through a 20-page report. 

It’s okay to keep the report brief and concise. You can skip the table of contents and executive summary and focus on the goals, outcomes, and learnings of the trip – the part that matters the most. 

A simple outline for a business trip report  self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":Rktajm:",1)

If you want to keep your travel report short and sweet, you can follow this simple structure. 

Basics : Your name, participants (your colleagues), travel period, and destination.

Purpose of trip : Why did you go on this trip? What were the goals? 

Overview : What events did you attend? Who did you meet? What learnings did you gain? 

Summary and Conclusions : A brief summary of the trip and recommendations or action points.

Expenses : You can list your expenses here or deliver your expense claim separately. 

Attachments : If you claim expenses, attach receipts and invoices as proof of travel costs.

Claim travel expenses with an expense report self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":Rqtajm:",1)

If you’ve paid travel expenses from your own pocket, you can claim expense reimbursement from your employer. Depending on your company’s conventions, you can either attach the expense claim to the report or deliver it separately. 

More and more companies use digital tools to manage travel expenses, which means that you don’t need to claim back travel costs with a paper document (and not even with a PDF). For example, Pliant features an integration to Circula , a software designed to streamline and automate claiming and managing travel costs and allowances.

Use a business travel report template  self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":R10tajm:",1)

If your company doesn’t have a fixed structure for a business travel report and you’re not sure how to go about it, here’s a template to help you get started. 

You can use this template to summarize your trip and its expenses in a simple and easy-to-skim format. 

Bear in mind that this isn’t an official travel report template – if there is such a thing. Feel free to edit and customize it for your needs. You can skip or add sections that you see useful. If you want to highlight something particular, add new sections, like Goals or Learnings. 

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Following the structure of the template above, here’s how you write a travel report. 

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First things first. In addition to your own name, mention any colleagues that were with you on the trip. Include the travel period and destination.

Focus on the benefits for the company  self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":R1gtajm:",1)

The body is the most important part of your report. You can use a structure that works best for you, but if you’re not sure what to include, here are some ideas.

You can start with the purpose . Why did you go on this trip? What were the goals? This could be, for example, to keep up with the industry trends at a conference. 

Provide an overview of the trip. Who did you meet? What events did you attend? What did you learn? This is your chance to shine. Stress how the trip was beneficial for the company. Not only did you pick up new skills at a seminar, but now you can put them to use in your work for the company. You’ll want to show how sending you on this trip was a good investment. 

Close with a summary and conclusions . Write a summary and revisit the key points, like your learnings, how the goals were met (or why they weren’t), and recommendations and an action plan for the next steps.

Attach a cost summary and receipts (if necessary) self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":R1qtajm:",1)

Depending on your company’s travel expense policy, you can attach a cost summary of your reimbursable expenses and relevant attachments to the travel report. Attachments include receipts and invoices as proof of incurred expenses during the trip.

If you deliver an expense claim with an app or in another way established in your workplace, you don’t have to include it in the travel report.  

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There are many types of business travel, ranging from conferences to trade shows to visiting international branches of the same company. 

What qualifies as business travel in the eyes of the tax office varies from country to country. But usually, there’s some kind of requirement for temporary travel for work purposes.

Examples of business travel include:

Conferences and seminars

Trade shows and fairs

Travel to meet business partners, like suppliers or clients

Internal visits and meetings at different locations  

Company retreats and events

Not every type of business travel requires a travel report. If you’re traveling to a company retreat or summer party to unwind and bond with your colleagues, you can skip the report. 

When does a business trip require a travel report? self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":R2ctajm:",1)

Whether a business trip report is required depends on the organization and its travel policy. A travel report isn’t always necessary, so it’s best to ask your manager. 

But if you claim reimbursement for business-related travel expenses, you do need to submit an expense report and receipts. This is usually required by the tax office to provide a clear audit trail of why your employer is making a (tax-exempt) payment to you. But this doesn’t mean you have to write a report on the whole trip. 

Depending on the policy of your company, you might either submit an expense claim with an app or software or in another fashion that is established in your organization. 

In summary self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":R2ktajm:",1)

Business travel report policies vary from company to company. While a travel expense claim may be required by the tax office, a business trip report is usually just used for internal purposes. 

In some companies or industries, lengthy reports may be the norm. But just the same, there may not be a culture of writing travel reports at all. When in doubt, ask your manager.

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Latest articles self.__wrap_b=(t,n,e)=>{e=e||document.querySelector(`[data-br="${t}"]`);let s=e.parentElement,r=R=>e.style.maxWidth=R+"px";e.style.maxWidth="";let o=s.clientWidth,i=s.clientHeight,c=o/2-.25,l=o+.5,u;if(o){for(;c+1 {self.__wrap_b(0,+e.dataset.brr,e)})).observe(s)};self.__wrap_b(":R5ijm:",1)

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Report template bundle, 6 steps for creating a business trip report, 8+ business trip report templates, 1. business trip summary report template, 2. simple business trip report template, 3. business trip report template, 4. sales trip report template, 5. conference trip report template, 6. sales business trip report template, 7. sample business trip report template, 8. simple business trip report, 9. corporate business trip report, report templates.

Companies will often assign employees to go on trips for business-related purposes. The people that go on these trips will need to provide an accurate account of things such as what they spent, what events they took part in, where they went and more. The document they can make that holds all this information would be a business trip report and this article will teach you how to make one. You may also see business report templates.

• Google Docs

Step 1: Make Your Introduction

Step 2: provide the list of tasks you were meant to complete, step 3: describe what happened, step 4: share the problems you have encountered, step 5: provide details on the expenses, step 6: conclude your report.

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Business trip template, business trip itinerary template, business trip schedule template, business trip recap template, business trip desk calendar template, business trip calendar template, business trip budget template, business trip summary report template, business trip report template.

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• Business Templates
• Sample Reports

FREE 12+ Business Trip Report Samples in MS Word | Pages | Google Docs | PDF

Going on a business trip? Be sure to have a business travel planning checklist or a 2-day trip itinerary before you go. They’ll prepare you for the whole duration of the trip. And when you’re back, you’ll be needing a business trip report sample to help you write your own report. No idea what a business trip report is? No problem! You just landed on the right article. Here, you will get to know what a business trip report is and get tips on how you can effectively write one.

Business Trip Report

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A business trip report is a document detailing what happened or what an employee did for the whole duration of the trip. The main purpose of the report is to know what the employee achieved during the trip (e.g., if they were able to close a deal or partnership). It is also used to determine what the employee learned from the trip (e.g., if they’re attending some form of training or a conference). Through the report, managers and department heads can assess if the employee followed the company’s  business travel itinerary  and travel policy . The employee’s performance during the trip is also evaluated using the report. It is then used as a basis to decide whether to send the same employee on another business trip or select a different candidate.

Before the trip, you’ll need to have a business trip report template or a conference trip report template ready. That is because the best time to start writing the report is during the business trip. If you have time, you can start documenting the little details. But it’s never wrong to write the report once you’re back in the office.

Want to write a better business trip report? Then you better check out the tips that we have gathered just for you!

A well-written business trip report is all about proper documentation. You’ll need to document all of the important details of your trip that are beneficial to the company. That includes your name, the names of your colleagues who are on the same business trip, the names of clients that you met during the trip, the exact dates of the trip, the objectives or goals of the trip, etc. And don’t forget to add a heading.

Identify which transactions make up the key activities of your trip. Write a summary of all the key transactions and make sure to highlight important information.

Make an itemized list of all your expenses, as well as what you gained during the trip. This is tough, but you can make the task lighter by using a travel expense report template.

When it comes to writing a business report, following company policy is a must. It will help you write a business trip report that is both useful to the company and easy to understand.

For a complete business trip report, you should include the following components:

• Name of the business trip
• Business trip destination (include site location if going on a site visit)
• Name of client/clients (if meeting clients)
• Duration of the business trip
• Participants of the business trip
• Purpose of the business trip
• Travel report summary
• Highlights for the business trip
• Business trip-related expenses and receipts
• Insights or learnings during the trip
• Additional comments

Business trip report samples make good reference materials or guide when writing one’s own report. It is especially useful for employees who are required to write a business trip report for the first time. The samples can also be used as a reference for writing a travel report for a school project or a field trip report for a course requirement.

An employee who just went on a business trip is required to submit a written report on what happened during the trip. Most people would make the report once they get back to the office. But it is ideal to write a business trip report during the trip. That is because the memories of what happened are still fresh, allowing you to write an accurate and comprehensive business report .

You may be asked to present your report in front of managers or department heads, so you’ll need to prepare a powerpoint presentation using a business trip report template ppt. Of course, after the presentation, you’ll still be required to send an email of your report. To do this, you can simply use a business trip report email sample as a guide. Make sure to send your report to the correct email addresses. Keep a copy of your email for documentation purposes.

With the help of the samples above, you can easily make a comprehensive and well-written business trip report. Report writing is not an easy task, but the entire process can be made simpler if you know how to utilize the resources that are available to you effectively.

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Writing a Good Conference Summary or Trip Report: DevRel Superpowers

Sharing key takeaways from an event can provide benefits for you, your readers, and your company and products.

I skipped posting last week as I attended the All-In Summit in LA . The event was fun and thought-provoking—if you listen to the All-In Podcast , you know what to expect! As I wrote up my event summary on the flight home, I thought I should share my approach to writing successful conference summaries and trip reports.

Why write a conference summary or trip report?

Early in my career, I started writing conference summaries to help clarify my learning from the event. I like to take handwritten notes and Tweet key takeaways during a conference, as this helps me lock in what I’m hearing from the speakers, but I often felt like there was an opportunity to learn more.

During my days as an academic, I found that the best way to really learn a topic was to attempt to teach it. Writing event summaries forced me to re-read my notes, “join the dots” with related topics, and dive deeper into what interested me.

If you work in developer relations, there is also the content creation perspective to writing summaries. Sharing your key takeaways from an event can provide a lot of benefits:

Demonstrates your understanding of the key topics and technologies, which can build your credibility and reputation in the industry

Hones your writing and summarization skills, and helps to develop your online content portfolio

Highlights your company’s involvement with the space and event (driving top-of-funnel awareness)

Explores interesting problems and related solutions (helping with mid-funnel consideration and decision)

Provides an opportunity for you to give a shout-out to your partners, friends, and related OSS projects

With the benefits in mind, let’s explore how to create a good trip report.

A good trip report starts before the event

As part of my conference preparation, I always review the online schedule, looking for interesting topics, technologies, and trends. Not only do I do this to determine my agenda at the event, but it also primes my thinking around writing the summary.

I’ll often note the key themes and then watch for related social media posts during the event. I’ll also bring these up in my discussions with fellow attendees throughout the conference.

Taking notes during the event

During the event, I like to centralize my notes so that I can add commentary, thoughts, and social media links via my mobile devices and laptop. I’ve used Evernote in the past, and now I’m using Onenote. I take brief notes in sessions I attend and take a picture of these to add to my online collection. I typically capture key thoughts from interesting conversations with attendees on my cellphone. I also regularly monitor social media for the event hashtag and other key themes, and add the links to my online notes.

If I’m running a sponsored booth (or on booth duty), I’ll use this opportunity to ask lots of questions about the key themes I identified before the event, and I also look for topics and themes that I may have missed. Asking questions like “What’s your current biggest pain point?” or “What’s been the most interesting thing you’ve learned at the event?” can be eye-opening.

Regarding notes, brevity is your friend here. In the past, I’ve written pages and pages of notes, and I found this tricky to summarise at the end of the event.

When writing, start with the end in mind

When writing the trip report or conference summary, I advise starting with the end in mind and defining your key takeaways upfront. I aim to summarise 5-10 key takeaways, which seem manageable for me and valuable for readers.

Taking my recent All-In Summit summary, I reviewed my notes, and the top five takeaways instantly jumped out to me (and I had identified three of them from a pre-event scan of the schedule and talk abstracts). I looked again at social media and a couple of early summaries shared by other attendees and found roughly eight additional takeaways. I didn’t want to summarize more than ten takeaways, so I merged two and dropped a couple on the cutting room floor. I was left with this:

Once I’ve found the key takeaways, I use this as a skeleton for the remainder of my report. I typically draft each takeaway sequentially and then conduct multiple passes over the entire article, adding additional details, social media links, and images. I usually conduct a final pass where I attempt to “join the dots” and add anything separate from the event that I believe the audience will find helpful.

An example of this in my All-In Summit summary is that I added a couple of links to recent articles in The Economist:

Now, let’s put all of this into practice and look at some example final reports.

Example trip reports

As with many things in life, (deliberate) practice makes perfect. I’ve been writing trip reports for several years and across various roles. Here are some examples of my most popular and successful summaries:

Key Takeaways from the 'Agile on the Beach' Conference: Day Two

microXchg Microservices Conference Day One Summary: DDD, Platforms, and Organisational Impact

KubeCon NA 2021 Key Takeaways: DevX, Security, and Community

KubeCon EU + CloudNativeCon 2023 Summary: DevEx, Debugging, and Doubling-down on Community

My Top 10 Takeaways from the All-In Summit 2023

As a guide, I aim for thousands of page views. An average summary in the cloud native space might get ~5000-10000 views, and my “bangers” have scored 25k+.

Event summary top tips: SEO and distribution

Writing an amazing event summary is no good if no one reads it. For this reason, you will need to focus on search engine optimisation (SEO) and distribution.

I’ve been lucky to work with some fantastic SEO specialists over the years, and so I have internalized (and constantly updated) many SEO best practices. Although SEO can rapidly turn into a game, my north star is to write content that people want to read and format the content in a way that is discoverable by fellow humans, i.e. create a good title, use sub-headings to illustrate the structure, write concisely, include diagrams where it makes sense, etc. Once you’ve mastered this, you can optimise for keywords, meta information, social media cards, etc.

There are several good SEO references available for DevRels—for example, Google’ SEO Starter Guide , Lauren Schaefer and Magen Grant’s SEO for DevRel , Mostafa Moradian et al.’s “ DevRel content strategies with a focus on SEO optimization for developers ”— but I always recommend searching for the latest SEO guidance. If you are creating a lot of content, I recommend hiring someone with SEO/SEM expertise. Trust me, it’s worth the investment!

Distribution is also super important. Some of my most significant bumps in page views have been due to a mention in popular newsletters and on social media, such as DevOps Weekly , What's Hot in Enterprise IT/VC , LearnK8s , etc.

Cultivating relationships with the people running these sites and accounts is key here, as is subtly highlighting the content you want to be shared. For example, I’ll tag people in social media posts and discussions where appropriate, and I’ll sometimes DM or email newsletter owners the article and ask for the share. My advice is to always focus on the win-win, not to be overly pushy, and ensure you are taking time to help these folks before asking for too much in return.

Common trip report and conference summary mistakes

Here are some of the typical conference/trip summary mistakes I encounter regularly (and note that I have made most of these at some point in my career!)

Being overly promotional and/or mentioning your company and products too much. Don’t get me wrong, most people sharing content on the Internet have an angle or agenda—and as the startup cliche goes, we all work in sales—but there is a delicate balance. In my experience, it’s okay to mention your company and products once or twice in a report, mainly if this is relevant to the discussion. Still, anything more than this will make the article look like straight-up marketing copy, and no one wants to read this type of content.

Writing an overly long event summary. I’ve made this mistake at least a few times, most recently with a two-part KubeCon summary . In my experience, readers generally want a concise overview of the takeaways and critical learning.

Creating the summary too long after the event. I get it; we’re all time-pressured, but if you wait to publish your summary more than a week after the event has finished, you may miss out on the surrounding buzz. And if you post your summary later than a month after the event, it just looks like old news.

Let me know in the comments if you have more conference summary antipatterns or trip report mistakes to share!

Want to know more about DevRel content creation?

I hope this post has helped to shed some light on how I summarize my learning and get extra value from attending conferences and technical events.

Please comment below and let me know if you want more content on writing in the role of developer relations. I also offer ad hoc advising and consultancy in this space.

And don’t forget to subscribe! I’m aiming to share a post every two weeks or so.

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Free Business Trip PowerPoint Template

A free presentation template for travel agencies and travel business topics.

Exceptional business trip PowerPoint template is an awesome slide design for business presentations that you can download to make presentations using Microsoft PowerPoint 2010 and 2013 but also Keynote.

This free business trip PowerPoint presentation can be used together with business document templates to prepare awesome documents for business presentations. Free business trip PowerPoint template contains a globe illustration with a building in the slide design and flight tickets.  CEOs and head hunters can use this presentation template and free PowerPoint slides for business presentations in Microsoft PowerPoint.

The slide template can also be used for recruitment to find the perfect candidate for your company and human resources presentations but also for business plans and business model generation in PowerPoint with blue color tones and main body slide to make presentations on consulting services, HR presentations, business presentations as well as trading slide designs.

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TRIP Stock Earnings: TripAdvisor Beats EPS, Beats Revenue for Q1 2024

InvestorPlace - Stock Market News, Stock Advice & Trading Tips

TripAdvisor (NASDAQ: TRIP ) just reported results for the first quarter of 2024.

• TripAdvisor reported earnings per share of 12 cents. This was above the analyst estimate for EPS of 2 cents.
• The company reported revenue of $395.00 million.
• This was 0.04% better than the analyst estimate for revenue of $394.83 million.

InvestorPlace Earnings is a project that leverages data from TradeSmith to automate coverage of quarterly earnings reports. InvestorPlace Earnings distills key takeaways including earnings per share and revenue, as well as how a company stacks up to analyst estimates. These articles are published without human intervention, allowing us to inform our readers of the latest figures as quickly as possible. To report any concerns or inaccuracies, please contact us at [email protected].

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