japan outbound travel 2022

Trends, Growth, and Opportunity Analysis of Outbound Tourism in Japan

A Study on Outbound Tourism in Japan by Business Travel, Leisure Travel, and Education, 2023 to 2033

Diving Deeper into Japan’s Outbound Tourism Business to Explore Leading Consumer Segments and Growth Opportunities through 2033

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Analytical Study of Outbound Tourism in Japan (2023 to 2033)

The outbound tourism landscape in Japan is expected to grow at a CAGR of 27.1% during the projected period. The ecosystem value is projected to increase from US$ 5,271.0 million in 2023 to US$ 57,856.2 million by 2033. The Japan outbound tourism revenue was valued at US$ 3,670.0 million at the end of 2022.

The demand for outbound tourism in Japan is expected to grow steadily during the forecast period. This is due to several factors, including the favorable tropical climate, year-round sunshine, and a wide range of stunning and picturesque locations. As the economy grows in Japan and disposable incomes rise, more citizens have the financial means to travel internationally. This enables them to explore new destinations and engage in leisure and business travel activities.

Japan is becoming more diverse, with a growing population of immigrants and people of different ethnic backgrounds. This has led to a greater interest in exploring heritage and cultural tourism, including trips to ancestral homelands and destinations with cultural significance.

The government in Japan is committed to promoting outbound tourism and is working to address challenges faced by this regional business front. In addition, the growing demand for leisure travel, the shift towards shorter, more frequent trips, and the increasing interest in emerging destinations are all positive trends for sales of outbound tourism in Japan.

The key growth drivers are the rising demand for authentic and personalized travel experiences, driven by rapid urbanization and growing disposable income. The impact of social networks and economical airline tickets cannot be understated.

Travel companies are also launching websites that are fast, accessible, and easy to use on smartphones. These services offer peer reviews, 360-degree video tours, and straightforward price comparisons, making it easier for travelers to plan and book vacations online. This brings profit prospects to the company, along with the growing Internet penetration, and allows them to expand their business.

Key players are partnering with companies to attract high-value customers through Internet marketing, helping to surge demand for adventure travel worldwide. Government organizations in several countries also encourage adventure tourism because it creates employment opportunities and positively impacts community development. As a result, the global appeal of outbound tourism is expected to increase.

Unpredictable climate change, ecological degradation, and linguistic and cultural loss are some conceivable risks of adventure travel. These aspects are projected to limit the growth of the outbound tourism sector in the coming years.

Japanese tourists are becoming more interested in experiencing local culture and cuisine when they travel abroad. This is due to the rise of social media and the increasing availability of information about different cultures. Japanese tourists are also more likely to travel to less popular destinations for a more authentic experience, contributing significantly to the country's economy and tourism revenue.

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Historical Performance of Outbound Tourism in Japan

Japan's overall outbound tourism ecosystem has surged at a CAGR of 34.7% from 2018 to 2022. The increasing inclination of Japanese people to travel outside the country for recreational activities, the introduction of new attractive travel and tour packages, and favorable government initiatives are some of the critical factors driving Japan's outbound tourism sales.

The Abenomics-driven economic recovery in Japan has raised consumer confidence and encouraged growth in leisure and recreational activities. Tourists in Japan were the fourth-highest spending country in the US, behind China, Mexico, and Canada.

The economic crisis in Asia and the bursting of the Internet bubble have caused foreign tourism to slow down temporarily. However, Japanese tourists continue to explore neighboring destinations such as South Korea and Taiwan. Since the early 2020s, there has been a shift towards self-governing travel.

Events such as the Great East Japan Earthquake (2011) and the Fukushima nuclear disaster have adversely impacted foreign tourism. Travel habits have changed, and the focus has been domestic travel for some time. Despite these trials, foreign tourism is still growing strongly. Japan is dependably among the leading countries in international tourism spending.

Tourists are interested in developing destinations such as Vietnam, Thailand, and Indonesia and traditional destinations such as Korea and Taiwan. The rapid growth of travel apps and online booking platforms has made booking and planning trips more reachable for Japanese tourists. This has led to augmented customization and flexibility of travel itineraries.

The aging population in Japan has influenced tourism trends. Older travelers seek more cultural and leisurely experiences, though younger generations frequently seek adventure and exclusive experiences. Tourists are increasingly interested in environmentally friendly and sustainable tourism. Destinations that highlight nature conservation and accountable tourism are becoming increasingly popular.

Latest Trends, Hindrances, and Opportunities Influencing Demand for Outbound Tourism in Japan

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Country-wise Insights

The table below explains the total sales of outbound tourism in Japan and CAGRs for 2033. Japan is anticipated to surge to US$ 57,856.2 million by 2033.

In the table below, the CAGR of Japan is given for the review period 2023 to 2033. Japan is expected to remain dominant by exhibiting a CAGR of 27.1% by 2033.

Supportive Government Policies to Surge Sales in Japan

In the forecast period, the demand for outbound tourism in Japan is expected to grow at a 27.1% CAGR. Japan is further projected to reach a value of US$ 57,856.2 million by 2033.

The Government of Japan (GOJ) has steadily removed travel restrictions since the COVID-19 epidemic broke out. At a press conference in New York, Prime Minister Fumio Kishida announced that the GOJ would finally release some remaining barriers, such as the requirement for a short-term visa to enter Japan and remain there for 90 days and the ban on individual visitors. There have also been encouraging developments in border control and the sector's initiatives to encourage Japanese consumers to travel abroad. This has allowed businesses to be able to offer its services across prime locations in Japan.

Social media has emerged as a driving force behind remarkable growth in Japan's outbound tourism space. In sum, social media's pervasive influence has ushered in a new era of change for the market. It has connected travelers to vast possibilities, inspirations, and information, shaping their travel experiences and fostering continued expansion. As a result, social media has positively impacted Japan's outbound tourism ecosystem.

Supportive government policies have played a pivotal role in the significant growth of Japan's outbound tourism landscape. The Japanese government has intentionally designed and implemented programs to encourage its residents to travel the world and, as a result, enhance the country's economy. This is because it recognizes the economic importance of tourism. One of the most prominent actions has been the extension and simplification of visa procedures, including agreements on visa waivers with many nations, making foreign travel more feasible.

Further, the government aggressively promotes travel through businesses like the Japan National Tourism Organization (JNTO), spending money on marketing initiatives and international partnerships to draw domestic and foreign travelers. Owing to the favorable legislative climate that motivates and empowers Japanese tourists to visit the world, the outbound tourism business in Japan continues to prosper.

Category-wise Insights

Leisure to remain an overwhelmingly common purpose of travel.

Leisure travel is the prominent purpose driving outbound tourism in Japan, with a share of 32.5% in 2022. Japanese tourists often seek leisure travel experiences that combine cultural immersion, natural beauty, and shopping and dining options. They are also becoming more interested in sustainable travel and off-the-beaten-path adventures.

In the following years, the leisure travel segment is likely to continue to dominate the Japan outbound tourism ecosystem. This is due to a variety of causes, including the Japanese economy's continuous expansion, rising disposable income, and Japanese people's increased interest in international travel.

Disposable Financial Resources make the 55+ Age-group Leading Consumers

The age group over 55 is expected to hold the dominating share of 26.5% in 2023. This group often possesses the time, financial resources, and inclination to explore international travel opportunities, making it a lucrative front for the tourism sector. People over 55 frequently exhibit a keen interest in the cultural and historical places they visit, making them passionate explorers of other people's cultures and historical sites. This can be related to the older population's growing preference for vacations abroad to unwind from hectic lives.

The growth of this segment is primarily driven by the gradual surge in the sum of adventure travelers in this age group. Furthermore, travelers in this age group opt for light adventure packages and tours and favor spending on enriching travel experiences. This category is expected to grow shortly as consumers desire light-hearted adventures and are willing to spend money on tourism and travel.

Japan's travel ecosystem recognizes this potential, tailoring packages and services to cater to their specific needs and preferences, ensuring a comfortable and enjoyable travel experience for the over-55 age group. As a result, they are spending large amounts on various tours and travel packages.

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Competitive Landscape

Key players present in Japan outbound tourism are One Life Adventures, On the Go tours, Supera Tours, Bamba, Europamundo, Agate Travel, Learning Journeys, INTRO Travel, Trafalgar, Stunning Tours, The Dragon Trip, Intrepid Travel, Expedia, Trip Advisor, Explore, and G Adventures among others. These leading companies are taking key initiatives to expand and strengthen their business position and offer travelers immersive and authentic travel experiences.

The outbound tourism landscape in Japan is fragmented and competitive, with a sizable number of providers competing based on different services and packages. Companies are collaborating and forming partnerships to draw in more clients and give customers access to various options and expertise.

For instance,

In December 2022, Intrepid Travel launched new adventure packages in the United States.
In August 2021, SpiceRoads Cycling launched a new cycling tour package in Latin America, Colombia to allow tourists to experience Latin America's natural beauty and diversity.
In January 2023, Inspiresport entered into a partnership with Cricket Scotland.
In September 2022, Gullivers Sports Travel announced a year-long partnership that will see Waratahs alumni organize four sports trips during the Rugby World Cup world in France with Phil Waugh, Darren Coleman, Tony Dempsey, and Ian Kennedy.
In 2023, G Adventures, a renowned small-group adventure operator, collaborated with TProfile, a cutting-edge CRM and customer experience application provider.
In 2023, Makemytrip, a digital travel company, partnered with Europamundo, a global tourism and travel sector player, to bring their international holiday packages to India online.

Some of the Key Players in Outbound Tourism in Japan

One Life Adventures
On-the-go tours
Supera Tours
Europamundo
Agate Travel
Learning Journeys
INTRO Travel
Stunning Tours
The Dragon Trip
Intrepid Travel
Trip Advisor
Colin Cowie Lifestyle
G Adventures

Scope of Report

Segmentation of outbound tourism in japan by category, by demographics:, by purpose:.

Business Travel
Leisure Travel
Education, Employment, and Pilgrimage
Visiting Friends and Relatives
Individuals
Cultural & Heritage Tourism
Medical Tourism
Eco/Sustainable Tourism
Sports Tourism
Wellness Tourism

By Age Group:

Frequently asked questions, what is the current japan outbound tourism industry value.

Japan outbound tourism space is expected to reach US$ 5,271.0 million in 2023.

Which type of demographics holds a notable share in Japan's outbound tourism?

In terms of demographic segment, the male segment holds a share of 54.6%.

What is the predicted valuation of outbound tourism in Japan by 2033?

The ecosystem is predicted to total US$ 57,856.2 million by 2033.

At what rate did the Japan outbound tourism grow from 2018 to 2022?

Japan outbound tourism ecosystem grew at 34.7% CAGR from 2018 to 2022.

What is the size of the outbound tourism ecosystem in 2022?

The overall ecosystem was valued at US$ 3,670.0 million 2022.

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Japan’s outbound tourism market to surpass a valuation of us$ 98,187 million by 2032 on the back of rising popularity leisure travel – future market insights, inc..

NEWARK, DE / ACCESSWIRE / January 25, 2023 / According to Future Market Insights, Inc. the Japan outbound tourism market is estimated to reach US$ 32,584 Million in 2022. As per FMI's report, sales are likely to increase at a robust 11.7% CAGR between 2022 and 2032, with the market valuation reaching US$ 98,187 Million by 2032.

Growing popularity of leisure travel, increasing number of Japanese people looking for medical treatments in countries like the U.S. and China, and favourable government support are some of the key factors driving Japan's outbound tourism market.

A record 20.1 million Japanese citizens travelled abroad in 2019. With an 18.7% market share, the United States was one of the most popular travel destinations for Japanese tourists. The second-largest source of foreign tourists to the United States was Japan, with 3.8 million visitors spending $12.9 billion there.

In Japan, there are three major holiday seasons: Golden Week, Obon, and the last week of the year through New Year's week. At the end of April or the beginning of May is Golden Week, a period when many people choose to travel overseas. These public holidays are sometimes extended by tourists into five- to nine-day vacations.

Request a Report Sample to Gain Comprehensive Insights@ https://www.futuremarketinsights.com/reports/sample/rep-gb-15775

Around August 15, the Obon holiday falls during the summer break for Japanese schools. As a result, August is the busiest travel month in Japan. Finally, the final week of December through the first week of January, the New Year holiday, is a popular time for overseas travel because many Japanese businesses and organisations close their doors. All of these holidays offer fantastic chances for the American travel industry to draw Japanese tourists.

Similarly, increasing penetration of digitalization and fast internet coupled with growing influence of social media is expected to boost the outbound tourism market in Japan during the next ten years.

" Government of Japan is making sincere efforts to uplift the country's outbound tourism market. This is expected to generate lucrative growth prospects for leading outbound tourism companies," says a lead FMI analyst.

Key Takeaways:

The outbound tourism market size in Japan is expected to grow at 11.7% CAGR through 2032.

By booking channel, the online booking segment is anticipated to hold a noteworthy share of nearly ~75 %.

In terms of age group, the 36-45 years' segment will continue gaining traction through 2032.

The U.S. remains the most preferred outbound tourism destination for Japanese tourists.

For any Queries Linked with the Report, Ask an Analyst@ https://www.futuremarketinsights.com/ask-the-analyst/rep-gb-15775

Who is Winning?

Leading players in Japan's outbound tourism market are One Life Adventures, On the Go tours, Supera Tours, Bamba, Europamundo, Agate Travel, Learning Journeys, INTRO Travel, Trafalgar, Stunning Tours, The Dragon Trip, Interpid Travel, Expedia, Trip Advisor, Explore, G Adventures, and World Expeditions among others.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the Japan Outbound Tourism Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032.

The study divulges compelling insights on the Japan Outbound Tourism Market By Purpose Type (Business, Leisure, VFR & Others), Booking Channel (Phone Booking, Online Booking & In Person Booking), Tour Type (Independent Traveller, Package Traveller and Tour Group), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, 56-65 years, 66-75 Years)- Forecast to 2017 - 2032.

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Table of Content

1. Executive Summary 1.1. Global Market Outlook 1.1.1. Who Is Travelling? 1.1.2. How Much Do They Spend? 1.1.3. Direct Contribution of Tourism To GDP 1.1.4. Direct Contribution of Tourism To Employment 1.2. Tourism Evolution Analysis 1.3. FMI Analysis and Recommendations

2. Market Introduction 2.1. Total Spending (US$ Mn) and Forecast (2022-2032) 2.2. Number of Travelers (Mn) and Forecast (2022-2032) 2.3. Total Spending Y-o-Y Growth Projections (2022-2032) 2.4. Number of Travelers Y-o-Y Growth Projections

3. Global Tourism Industry Analysis 3.1. Tourism Industry Overview 3.1.1. Travel & Tourism Industry Contribution To Global GDP 3.1.1.1. Business Spending v/s Leisure Spending 3.1.1.2. Domestic v/s Foreign 3.1.1.3. Direct, Indirect, and Induced 3.1.2. Travel Sector Contribution To Global Overall Employment 3.1.3. Travel & Tourism Growth Rate

Japan Travel and Tourism Market

The Government of Japan (GOJ) has gradually been removing travel restrictions that have been in place since the start of the Covid pandemic. And on September 22, 2022, Prime Minister Fumio Kishida announced at a press conference in New York that the GOJ would finally eliminate some of the remaining barriers, namely: waive short-term visa requirements to enter and stay in Japan for 90 days; eliminate the 50,000 cap on the number of daily arrivals; and allow visits by individual tourists. The changes take effect from October 11, 2022. With these positive developments in border control and the industry’s movements to motivate Japanese consumers to travel abroad, now is an excellent time for the U.S. travel industry to promote its destinations and services in the Japanese market.

Prior to COVID-19, Japan was the second-largest overseas source of travelers for the United States, annually sending 3.8 million visitors and contributing to $13 billion in spending for the U.S. economy. In 2019, Japanese outbound travelers reached a record number of 20.1 million. Within this figure, the U.S. was the most popular destination for Japanese travelers with visitors occupying an 18.7% market share. However, post-COVID in 2021, the number of Japanese travelers to the U.S. fell to its lowest figure on record of 122,000. Japan’s strong border controls spurred this decrease with strict regulations, making it increasingly difficult for Japanese travelers to visit foreign destinations, including the U.S. In particular, two obstacles made it especially difficult for Japanese travelers: 1) the requirement of self-quarantining after returning/entering Japan, and 2) the requirement for incoming travelers to provide proof of negative COVID-19 PCR test results. For the overall traffic of international travel to rise again, there has been a strong need for these regulations to be removed.

In April 2022, there were positive developments to resume international travel that were set by the GOJ, starting with the elimination of self-quarantine requirements for travelers from the U.S. In addition, in early September, the GOJ no longer required incoming travelers to provide proof of negative COVID-19 PCR test results, as long as travelers had three doses of vaccines. Despite these welcome steps, the requirement of visas for incoming foreign visitors, a cap on the number of daily arrivals in Japan and need for tourists to arrive in Japan via pre-registered tour groups, continued to hinder travel.

Nonetheless, the local travel industry, led by the Japan Association of Travel Agents (JATA), has been active in promoting outbound travel. In the summer of 2022, for example, the Japanese tourism industry, consisting of travel companies, airlines, and tourism offices, launched promotional campaigns in Tokyo and other major Japanese cities to encourage international travel. JATA also launched an online Twitter campaign and placed large ads encouraging outbound travel in major newspapers, with details of the campaign being featured on numerous television news programs.

As the COVID situation continues to gradually improve, after nearly three years of limited traveling, there is pent-up demand with the Japanese to start traveling again. Various surveys have inquired consumers on what they want to do post-COVID, and the top answers are always “domestic travel” followed by “overseas travel.” The U.S. is consistently ranked as one of the top destinations for Japanese travelers post-COVID.

For more information about the Japanese outbound travel market, please contact the Commercial Service Japan at [email protected] or visit the Commercial Service Japan Website: https://www.trade.gov/japan .

Japan travel requirements 2024: What travelers need to know

We aim to keep this post updated about Japan travel in 2024 with official Japan travel restrictions, requirements, and health and safety guidance. Our goal is to help you make informed decisions so you can travel confidently, safely, and responsibly in this new post-pandemic world of ours.

Since travel restrictions can vary by citizenship, we will be focusing our post on rules that affect U.S. citizens.

Last update: August 12, 2024. Originally published: July 2022.

Disclosure: This post contains some affiliate links. If you make a purchase through one of our links, we may receive a small commission, at no additional cost to you.

* Get our free Post-Pandemic Travel Checklist *

August 2024: “Tourism in Japan is at an all-time high, so you should definitely expect to encounter larger crowds and longer wait times. This is especially true for popular destinations like Tokyo, Osaka, and Kyoto; however, this can also be felt to some extent in smaller cities such as Hiroshima, Kobe, and Nagasaki. It’s pretty much business as usual in the country, although you will still find people who wear masks, especially in more crowded areas. Locally, there have been some travel restrictions implemented to help combat overtourism in more popular areas. Specifically, Kyoto and Mount Fuji have introduced regulations that aim to manage visitor numbers and limit access. That being said, Japan is very open and welcoming to visitors.” – Krysti of Wanderful Horizons , expat living in Japan

April 2024: “Tourism is really popular in Japan these days, and crowds can be difficult to avoid. T here are no more travel restrictions for Japan, so it’s a much simpler arrival process than last year. However, we still highly recommend filling out the Immigration and Customs form online for quicker arrival (see instructions below). We showed our passports and QR code at immigration and customs, did fingerprints, and had no questions asked. Wifi in both Tokyo airports can be frustratingly slow, so it’s important to screenshot/download the QR code before departure so you can access it offline. Just as it was pre-Covid, there is a percentage of Japanese people who wear masks out and about in public.” – Michelle & Jedd, Intentional Travelers

At the end of the post, we share more on-the-ground perspectives from local residents and travelers to Japan so you can get a sense of what it’s really like.

Table of Contents

Is Japan open for travel? Can I travel to Japan right now?

As of October 2022 , Japan is open for tourism for independent travelers. Visa-free travel for selected countries, including the US, has been resumed.

Tourists with U.S. passports can stay in Japan visa-free for up to three months. Find details and rules for entering Japan from other countries here .

Japan will introduce a new pre-departure requirement soon. Visa-exempt travelers will be required to submit an electronic travel authorization before departing to Japan. Check back for updates.

Japan travel restrictions have been eased but travelers are asked to follow guidelines with regard to masks, social distancing, dining etiquette, and more.

As of April 2023 , a proof of vaccination or a negative Covid-19 test are no longer required for all travelers arriving in Japan.

To facilitate the arrival process, it’s highly recommended to submit your information online through Visit Japan Web before travel.

Steps for Traveling to Japan: What to Know (2024)

For a smoother arrival, travelers to Japan can pre-register for airport Immigration and Customs to receive the QR codes used for “Fast Track” at major airports across Japan.

We completed the Japan entry process in late March 2023 and again in early April 2024. It was admittedly a bit confusing, so I thought I’d share our experience and tips, as the process is still the same (apart from step 2).

1. Register at Visit Japan Web

While the Fast Track/Quarantine procedures are no longer mandatory to complete in advance, I was glad I followed advice to pre-register through the Visit Japan Web site.

The latest they say you can register is at least 6 hours ahead of your flight to Japan .

2. Submit your Covid documents in advance – NO LONGER REQUIRED

3. Register for immigration QR code

Returning to the main registration dashboard on the website, select the next module “Disembarkation Card for Foreginer,” which says it’s required for landing in Japan.

Some details pre-populated from from my profile. I selected Tourism for purpose of visit. Then there are three ways to report length of stay: year, month, day; as well as a few questions about any criminal background in Japan.

Once completed, a button “Display QR code” appears below the appropriate section.

Take a screenshot of the Immigration QR code and save it to your phone . It will have a yellow line above it.

If you don’t have the QR code , there are immigration cards available to fill out at standing desks located before entering the lines. Some people got all the way up to the immigration agent and were asked to step aside to fill out a card, which are also available next to each immigration stall.

The immigration line at Narita moved steadily but took about 25 minutes since several flights had arrived at once.

When I showed the QR code, the immigration officer simply took a headshot picture and fingerprint scans, then stuck a “landing permission” stamp in my passport for 90 days. No questions asked.

4. Register for Customs QR code

Returning again to the main dashboard, finally select “Preparation for customs declaration.” This registration allows travelers to go through an electronic declaration gate, which wasn’t super clear once we were at the airport.

I entered my flight origination (Hanoi) and number of family members with me (1). Then there’s the usual customs questions – type of goods, prohibited items, monetary funds, alcohol, cigarettes, souvenirs over 200,000y.

Again, take a screenshot of the Customs QR code and save it to your phone . It will have a blue line above it.

At Narita, the customs line for QR codes are labeled “electronic declaration” in blue. There are also kiosks that allow QR code, card, and duty free, as well as those that are for physical customs card only. The lines weren’t too long so it didn’t matter much which line we chose.

The customs officer had us scan our QR code and we could see our entered data displayed on an over-sized tablet-like device at the desk. No questions asked, we proceeded to exit the airport.

5. Sign up for travel insurance

It’s recommended to obtain insurance to cover medical costs related to COVID-19 in Japan. For travel insurance that covers Covid, we use Nomad Insurance by Safety Wing.

Quarantine rules in Japan: What happens if I get Covid?

Travelers are not required to quarantine upon arrival in Japan, provided that they are not suspected of having Covid-19. See details here .

Residents report that quarantine rules for testing positive may no longer be enforced anymore.

Previously, foreign tourists who tested positive for Covid while in Japan had to contact a local consultation center . A 7-10 days quarantine at a government-designated accommodation facility was required with all costs covered by the visitor.

The quarantine period could end within 7-10 days depending on the symptoms and/or negative COVID-19 test result. See details here .

Can I travel to Japan in September? Can I travel to Japan this Fall?

Travel to Japan in September is open . See details above and check back for updates.

Is it safe to fly to NRT Narita or HND Haneda International Airport ? Health screenings and body temperature checks are no longer in place at the airport. Wearing of masks is no longer required on flights or in the airports, though masking is still widely practiced.

Stringent cleaning and seating limits are implemented.

What is it like to fly to Japan right now? All Nippon Airways reports that masks are now optional. Additional procedures are in place at Immigration – please see details above.

Do Americans have to quarantine when traveling to Japan? No . See quarantine details above.

Does Japan check COVID-19 symptoms of incoming travelers? Health screening procedures such as temperature checks and simple symptom questionnaires are typically not in place at ports of entry anymore.

Does Japan require a negative Covid 19 test for travelers? A negative test is no longer required to enter Japan as of April 2023.

Does Japan require a proof of Coronavirus vaccine for travelers? A proof of Coronavirus vaccine is no longer required to enter Japan as of April 2023.

Do I still need to provide a negative Covid test or quarantine if I have been vaccinated? No. A negative Covid test, quarantine, or proof of vaccination are no longer required to enter Japan.

Is a booster shot required for travel to Japan? No. A booster shot is no longer required to enter Japan.

What Covid testing options are available for travelers? PCR and/or antigen tests are available for travelers in Japan. Travelers should contact the local consultation center to determine the location of testing facilities within Japan. A list of some COVID-19 testing facilities can be found here .

Test results are available within 24 to 72 hours but many labs can return results in a matter of hours. PCR test costs vary from ¥2,500 to ¥16,500.

What healthcare options are available to travelers in Japan who get the virus? Japan hospitals and clinics are open. Foreign visitors are required to secure a medical insurance which that will cover medical costs in case they contract COVID-19 in Japan.

For travel insurance that covers Covid, check out Nomad Insurance by Safety Wing >

What service businesses and restaurants are open in Japan ? Businesses and restaurants in Japan are open. Some businesses may require their own mask rules or capacity limits.

What public gatherings are allowed in Japan? Public gatherings are allowed in Japan subject to safety guidelines.

Are face masks required in Japan? As of March 2023, wearing of face masks in Japan is recommended but no longer required, except in some healthcare facilities.

Face masks are almost universally worn in public, especially in urban areas, indoors and on public transportation. The Consulate website states that failure to adhere to mask-wearing norms reflects poorly on foreign visitors.

Are buses running in Japan? Trains, buses and taxis are running as usual in Japan.

How has the Coronavirus impacted Japan?

Japan managed impressively well compared to most countries in the early days of the pandemic. Although Japan has been previously in a State of Emergency, the lockdowns were less disruptive on Japanese daily life.

However, Japan’s inbound tourism business lay dormant for years. Japan finally began easing restrictions in 2022 and reopened to travelers in June with strict entry requirements.

Japan finally eased entry requirements for travelers in October 2022 making it easier for travelers to visit the country. Visa-free travel has also been resumed for select countries.

Vaccination in Japan started later than some other countries. Around 80% of the population has been vaccinated and 64% had received a booster shot.

Tourism is now back with record numbers of visitors, however, staffing shortages have not fully recovered.

For the current situation in Japan, including: total COVID-19 positive cases; total cases in Japan; and COVID-19 testing in Japan, please see the Japan Ministry of Health site .

What should you pack for safely traveling in Japan?

😷 Face Masks -Face coverings are recommended and widely used in public places. Find N95 masks at Bona Fide > or designer options at Vida >

💊 Medicine – Bring enough prescription and over-the-counter medication for your entire trip to avoid trips to the clinic.

💳 Vaccine Card Holder – Protect that paper CDC card when traveling abroad (if your country doesn’t offer a digital version). Get a simple plastic protector > or Vegan leather clippable > or Leather passport + card combo holder >

👃 Covid self-test – The most studied rapid antigen self-test with FDA emergency authorization. NOT valid to enter countries. Use for your own peace of mind. Order from CVS > or Walmart >

💧 Sealed water bottle – Make sure your reusable water bottle has a lid that’s not exposed to the air. We use one of each of the following: Shop insulated water bottles with protective lid > Shop water bottles with purification filter and protective lid >

✈️ Travel insurance that covers Covid – We’ve started using Nomad Insurance by Safety Wing for affordable evacuation, international medical, and trip coverage.

ᯤ Stay connected with an eSIM – learn more and look for our discount code in this eSIMs for travel post .

TIP : Traveling abroad is much easier when our smartphone stays connected. If you have our WorldWide Connectivity course (also available inside our Membership ), review the modules on eSIM Best Practices and Managing Data Usage to get the most out of your eSIM!

What do Japan locals and recent travelers say about visiting Japan now?

What is it like to visit Japan right now? It’s our goal to provide regular updates here from real people on the ground, to help potential visitors know what to expect. The following are subjective opinions only. Official travel guidance can be found above.

January 2024 – Brandon of Zimminaroundtheworld , expat living in Japan: “Japan is seeing an increase in tourism now that the country is open to visitors. Many visitors are traveling to Tokyo and Kyoto but some towns and cities like Nikko, Fukuoka, Hiroshima, and Naha are also seeing rises in tourism.

Currently there are no travel restrictions within Japan unless it is due to environmental catastrophes like the earthquake that occurred in Ishikawa Prefecture recently. Access to healthcare in Japan is easily available and affordable. Although foreigners can sometimes pay up to 200% more for healthcare it is still cheap.

Many attractions and famous sites around Japan especially in Kyoto and Tokyo are crowded with lines that are longer then expected. In general, restaurants in Japan are smaller and can only able to accommodate up to ten people or fewer and the space can feel cramped. Like anywhere else, keep an open mind and be flexible and there will be no problems while traveling around Japan.”

September 2023 – Jackie Szeto of Life of Doing , American traveler: “My husband and I traveled to Tokyo and Nikko, Japan for vacation in September 2023. Expect large crowds at major attractions, restaurants, and trains in major cities such as Tokyo and Kyoto. Visiting other destinations such as Nikko is a nice change of pace with fewer crowds, especially on the weekdays.

It’s recommended to complete the Immigration and Customs declaration on the Visit Japan Web to expedite arrival, but it’s not required. When landing at international airports, the QR codes for Immigration and Customs are still accepted. Otherwise, all COVID protocols have been dropped in the cities. Antibacterial hand sanitizer is still provided at entrances of hotels, restaurants, and shopping centers. Some people still wear masks in crowded areas and on trains, but most go mask-free.”

May 2023 – Sophie Pham of Delightful Travel Notes , traveler: “My husband and I were traveling in Japan for 11 days from May 11-21, 2023 for our vacation. I found that Japan had already welcomed visitors with open arms, free of earlier restrictions. The return of both domestic travelers and international tourists created a lively atmosphere, and crowds could be seen in a lot of places.

In May, it took us 45 minutes to clear immigration at Kansai International Airport after landing at around 7:45am.

All attractions and food venues were fully open, with no social distancing measures or mandatory mask rules, although some restaurant servers, locals, and taxi drivers still chose to wear masks. Some famous restaurants had long lines again, and popular attractions like Fushimi Inari, Kiyomizu-dera, and Senso-ji-ji could get crowded during the day. If there’s a particular popular restaurant you want to try, it may be best to make your dinner reservation in advance, especially for weekend. Overall, everything is lively again and we had a great time.”

March 2023 – Michelle, Intentional Travelers, American visitor: “We enjoyed a two day layover in Japan. The online procedures and QR codes were a bit confusing but I highly recommended doing them in advance of travel to make your arrival smoother.”

February 2023 – Joel, US traveler: “For the most part the Japanese are wearing masks. I’d say mask wearing is at about 99%. Despite the crowds in the city and packed trains and subways, it honestly feels way safer than generally any place in America where mask wearing is far from the majority. ANA enforces a mask wearing requirement whereas United is pretty much a free for all.

One key thing that is good to know is at the ticketing counter they need to know your return flight info when initially checking in. We had all the other Japan travel docs as far as the gov mandated requirements but this one kinda caught us off guard. The immigration line may seem staggering but it moves. ”

January 2023 – Lizzie of Wanderlust & Life , UK traveler: “I flew to Tokyo in January 2023 for 3 days as part of a stopover between Australia and the UK. For us it felt like the country is so happy to welcome tourists again. We were slightly worried about visiting or entry restrictions changing last minute but the airline kept us up to date and apart from filling out a lot of forms on arrival it felt quite normal being there.

As Japan only opened recently there weren’t as many tourists as we were expecting which was a plus really. We were made to feel so welcome in the country.

Masks are mandatory indoors and everyone seemed to be following this. The vast majority of people were also wearing masks outdoors too. Sanitiser is readily available in restaurants and tourist attractions. We didn’t encounter any contact tracing or even requests to show covid passes. The only frustration we had was that we flew JAL and we had to wear masks our whole flight which was about 14 hours in one go and this was enforced by cabin crew.”

November 2022 – Darryl H., New Zealand traveler: “My visit to Japan involved a return to the sort of measures that, in my home country of New Zealand, had been abandoned some time ago. The first action on arriving at Tokyo’s Narita Airport, with my mask firmly in place, was to allow officials to check and confirm I had complied with mandatory online registration of evidence of my vaccination status. Once this had been done, the arrivals process was pretty much standard.

During my 10-day stay, I experienced no restrictions on my movements or activities. The differences were in the roles of masks, sanitiser and – in some instances – distancing. The wearing of masks indoors and on public transport is close to one hundred percent, whether or not they are demanded. Outdoors, in most situations, they appear to be worn by at least 98 percent of people, although in some areas later in the evening there is an obvious relaxation in standards – especially among younger people. While most tourists appear happy to comply with the standards followed by locals, the proportion of non-mask use by non-Japanese is clearly larger than by Japanese. At no stage did I see any visitor reproached for this.

There is sanitiser on hand (pun intended) everywhere. It is probably accessed by about a third of people. There are many locals who are fastidious about sanitising.

While I observed no enforced distancing on public transport or in the street, it is definitely in place in cafes and other eateries. Most places I visited had plastic partitioning between patrons, and crosses to discourage the use of every second seat. Groups or couples are, of course, welcome to sit together.

The buffet breakfast in my hotel illustrates all three of the above differences. When I arrived at breakfast each morning, masked of course, the attendant ensured that I first sanitised my hands and then put on plastic gloves. Only then could I approach the serving implements and food. I would then sit on one of two seats (the second having a cross on it), both of which were partitioned off from the next pair of seats. Seats with another seat opposite were separated by another plastic partition. If I wanted to return to the buffet for more food, I first had to remask and re-glove. Once I forgot the gloves, and was politely turned back before I could touch the serving implements.

It is not uncommon for Japanese hospitality venues to give high priority to cleanliness, but there seems to be super-high priority now. Where in New Zealand I might expect a quick wipe over of a table between customers, in Tokyo it now appears to be a thorough and sometimes deep clean.

The precautions in no way reduced my pleasure in revisiting Tokyo. And they increased at least my perception of being protected.”

September 2022 – Jackson, American visitor: “Traveling to Japan reminded me of the COVID situation in Hawaii a year ago. People go about their day with a medical mask. Every store front has hand sanitizers and thermo cameras. COIVD testing and vaccination clinics are common place. Despite these COVID precautions, Japanese residents and businesses continue to welcome visitors with refreshing grace and hospitality. Japan’s omotenashi , beautiful scenery, and extraordinary delicacies are worth exploring and appreciating, but can tempt visitors into overlooking the uncertainty that underlines Japan. I hope visitors will take the time to learn about the challenges of the Japanese people and reciprocate Japan’s hospitality with a gracious thank you.”

Aug 21 2022 – Y., American Japanese dual citizen: “ I returned from visiting family in Japan two days ago. Travel is still tough. The plane was empty – only 20 passengers on a big airplane. My pre-travel Covid test was 10 minutes earlier than the required 72 hours so I was turned away at the airport. I scrambled to find a last minute PCR test with rapid results and rush back to the airport.”

August 2022 – Christine, American visitor: “Japan isn’t currently open to tourists. I was there for a school conference, and had to get a conference visa. One has to get a visa for Japan in advance and you can only get one with an EFRS form filled out from someone in Japan.

I had to have a negative PCR test from within 72 hours of departure time. There’s eased quarantine procedures, which depend on the countries you’ve been to in the previous 2 weeks. And you have to have the MySOS app on your phone because they might check up on you. It also expedites your entry because you can upload all the necessary forms/COVID test/questionnaire ahead of time.

Everyone wears a mask everywhere, and they’re available for cheap at convenience stores. Because I was on a university’s campus most of the time, I had to report my temperature and if I was having any symptoms to the University every day.”

July 2022 – Brandon of https://zimminaroundtheworld.com , Expat in Japan: “Currently Japan is only doing guided tours for international tourism. Travel entry for normal tourism is not an option at the moment. I recently took a trip around central Japan and visited a variety of cities and saw hardly any tourists. It’s nice to get great photos of popular attractions without crowds of people in the photos. But at the same time, it is taking a toll on the economy. I’ve seen shops and restaurants struggle to survive here and locals begging for tourism to come back.

Masks have been worn in Japan even before Covid. To this day, the majority of the population wears masks and obeys the rules, this includes both foreigners and locals. I wear a mask when leaving my apartment and only take it off when social distancing can be achieved or while eating at a restaurant. The positive aspect about Covid is that there are no long lines to enter attractions or eating establishments. I feel public transportation is safe here as the Japanese are very good and sanitizing everything.”

Planning a trip to Japan?

Check out our other Japan travel resources: – Great Things To Do Around Iwakuni, Japan – JAL Premium Economy Review Haneda to Hawaii – Hawaiian Airlines Business Class A330-200 Review Honolulu to Narita

If you have questions or updates about travel to Japan during the Coronavirus crisis or post-pandemic, please let us know in the comments below.

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Japan Travel: Is it safe? Are tourists welcome? What to pack during Covid. Entry restrictions and rules in Japan.

Disclaimer: Please note, travel restrictions change frequently. Readers must take responsibility for verifying information through official sources like the State Department and CDC, in respect to their specific situations. No responsibility can be accepted by Intentional Travelers for action or inaction as a result of information provided through IntentionalTravelers.com. Any information provided here is issued as general information only.

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Hi Great article ! I noticed you have been vaccinated once with JJ (same here) . You mentioned the requirements for boosters but it sounds like you haven’t had a booster? I tried to sort through the link page but couldn’t find any further info. So my question is I’m planning to travel after May 8th with 1 JJ vaccination, I’m Canadian, but will be coming from Indonesia. Thanks for any insight you might have

Hi and thanks for visiting our blog. While we had the single JJ vaccination, we also had boosters. I mentioned it because the Japan entry form allows you to essentially count JJ as two shots out of the three that are required. In other words, at least one booster is currently required for entry to Japan. That said, vaccine documentation will no longer be required after May 8 so you shouldn’t have to worry about it.

I am travelling to the US from Australia via Japan in September. I fly with JAL, from Melbourne (MEL) arriving at Haneda International Airport (HND), but need to fly out of Narita International Airport (NRT) to New York (JFK).

I would like to know if I will be allowed to travel, via Japan, in September.

Australia is in Blue Category and I have had 3rd dose of Covid vaccination.

I look forward to your reply soon.

Thank you for your question. Unfortunately, it’s difficult to say what will be possible in September, as we do expect the rules to change over time. Currently, foreign travelers are limited to package tours and may not use public transit. To find out if any exceptions can be made for transit between airports, you can try the Japan visitor hotline .

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Domestic travel will recover up to 108.6% year-on-year

International outbound travel and inbound visitors to Japan will increase to 289.7% and 550.6%, respectively, compared to 2022

・The number of domestic travelers is estimated to be 266 million (108.6% y-o-y, 91.2% compared to 2019).

・The number of overseas travelers is estimated to be 8.4 million (289.7% y-o-y, 40.4% compared to 2019).

・The number of international inbound visitors to Japan travelers is estimated to be 21.1 million (550.6% y-o-y, 66.2% compared to 2019).

　JTB has published the Prospective Travel Trends in 2023 report. For 2023, the report covers, for the first time in three years, estimates for overseas travel and foreign visitors to Japan in addition to those for domestic travel, in response to the COVID-19 infection status and the government's policy including the relaxation of overseas travel restrictions. In 2021 and 2022, when COVID-19 exerted a serious impact, the report covered domestic travel estimates only.

　This survey provides estimates about overnight or multiple night trips (including business travel and family visits) made by Japanese travelers and those made by overseas travelers to Japan, based on various economic trends, consumer behavior surveys, transportation and tourism-related data, and questionnaires conducted by the JTB Group. It has continued since 1981. The projected trends in the travel market in 2023 are shown below.

(Fig. 1) 2023 Annual Travel Trend Estimates

* Domestic travel expenditure refers to the total cost of travel from departure to return. It includes expenditures incurred at the destination, such as those for shopping and meals, but excludes those incurred before or after the travel (e.g. cost for the purchase of clothing and other belongings). * Overseas travel expenditure includes, in addition to the cost of travel (including fuel surcharge), consumption expenditure made at the destination including those for shopping and meals, but excludes those incurred before or after the travel (e.g. cost for the purchase of clothing and other belongings). * For inbound travel, the report covers only the estimated number of travelers and omits the amount of their expenditure. * The estimated numbers of overseas travelers were obtained by adjusting the estimates as of the end of the previous year based on the actual numbers of individuals who entered or left Japan as announced by the Ministry of Justice. * The year-on-year figures were rounded to the first decimal place. The number of domestic travelers is the number of travelers who stayed at least overnight at the destination. * The numbers of domestic and overseas travelers include those who travel for business or family visit purposes.

COVID-19 Status and Travel Trends up to the End of 2022

　Three years have past since March 2020, when the World Health Organization (WHO) declared the outbreak of COVID-19 to be a pandemic. As of January 8, 2023, more than 650 million people have been infected by the virus and more than 6.5 million deaths from the disease have been reported worldwide (announced by the Quarantine Information Office, Ministry of Health, Labour, and Welfare on January 11, 2023). In the early stages of the outbreak, states of emergency were declared around the world, preventing people from living a normal life and actively engaging in economic activities. Later, in 2022, as vaccination rates rose, a growing number of countries decided to change the direction of policy toward the normalization of socioeconomic activities. Many jurisdictions, those in Europe in particular, began to relax their border control measures (e.g. lifting of entry restrictions and shortening of quarantine period) and international airlines resumed their flights. This move also spread across Asian nations, not only Thailand and Singapore but South Korea, Taiwan, and other countries that were cautious about relaxation. While none of them have declared the end of COVID-19, international travel is gradually returning to the pre-pandemic status.

　Looking to the situation within Japan, since the pandemic explosion in March 2020, the government repeatedly declared a state of emergency and released the pre-emergency measures and requested people to restrict their activities. After that, with infection prevention actions being successfully undertaken and vaccination programs becoming more prevalent, the frequency of these declarations and releases reduced in stages. In the summer of 2022, the spread of the Omicron variant caused the seventh and eighth waves of infection and the number of new patients drastically increased. However, no requests for voluntary restraints on various activities, including traveling, were issued by the government on either occasion, having made it normal for people to enjoy travel while taking anti-infection measures.

　On October 11, 2022, the Japanese government eased border control measures imposed on those who enter into the country, including the lifting of upper limit on the number of new visitors per day, relaxation of entry requirements such as negative COVID-19 report and mandatory quarantine period, and the removal of ban on independent tour by foreign visitors to Japan. These moves made it easier for Japanese travelers to travel abroad and foreigners to visit and travel Japan. In October, the government launched the "Domestic Travel Subsidy Program" as a measure to stimulate nationwide tourism demand. As a result, increase of tourists were seen in various places across the country.

Economic Environment Surrounding Travel and Household Circumstances

　Looking at the recent economic situation, the yen has rapidly depreciated against the US dollar since 2022, and hit a 32-year low in the foreign exchange market on October 22, 2022, temporarily falling to around 150 yen to the dollar. The currency is still hovering around 130 yen--a depreciation of approximately 20 yen against the dollar compared to the pre-COVID-19 level. This has led to the hikes in prices of energy and imported goods, for example, and such price increases are affecting household budgets. In major items of the consumer price index, an increase is seen in all items other than transportation and communications. In particular, a sharp rise is observed in gasoline and other energy-related prices, as well as in electricity fees (see Figs. 2, 3, and 4).

　As for consumer awareness, consumption related to going out and eating/drinking decreased for some time after the worldwide outbreak of COVID-19, affected by the request for self-restraint of activities. As a result, there were growing expectations for revenge consumption. However, as the economic environment changes, the yen is increasingly depreciating and people's living conditions are worsening. According to the "Household Circumstances" section of the Bank of Japan's "Opinion Survey on the General Public's Views and Behavior," the proportion of respondents who answered that they "have become worse off" had been stable up to September 2021. However, since then, the proportion has been on an increasing trend, and, in December 2022, it increased to 53.0%, up 13.0 points from the same month of the previous year. This is the highest percentage since the initial outbreak of COVID-19 (see Fig. 5).

　On the other hand, according to the short-term economic forecast by the Japan Center for Economic Research (JCER), Japan's real GDP growth rate forecast for 2023 was improved to 0.8% in December 2022 from 0.1% in March 2022. JCER commented that the spread of Omicron shares delayed the recovery expected in 2022 and added it to the growth rate of 2023.

(Fig. 2) Key Foreign Exchange Rates against Yen in 2022

Source: Tokyo Foreign Exchange Market/T.T. Selling (Obtained from "Foreign Exchange Market Information" offered by Mitsubishi Tokyo Research & Consulting Co., Ltd.)

(Fig. 3) Changes in Major Consumer Price Index Categories

Source: Created by JTB Tourism Research & Consulting Co. based on the data from the "Consumer Price Index (2020 Base)" released by the Ministry of Internal Affairs and Communications

(Fig. 4) Changes in Unit Prices of Regular Unleaded Gasoline

Source: Created by JTB Tourism Research & Consulting Co. based on the "Petroleum Product Price Survey" published by the Agency for Natural Resources and Energy

(Fig. 5) Changes in Household Circumstances (Level of Being Well-off)

Source: Created by JTB Tourism Research & Consulting Co. based on the "Opinion Survey on the General Public's Views and Behavior" published by the Bank of Japan

Current State of Travelers

　With regard to domestic travels, if we look at the changes in the total number of overnight guests, which was announced by the Japan Tourism Agency in its "Overnight Travel Statistics Survey," most Japanese travelers restrained themselves from going on a trip whenever a state of emergency was declared or the pre-emergency measures were in place, in order to comply with the central/local government's request. In 2022, the total number of overnight guests have turned to recovery since the pre-emergency measures were lifted in March and no declarations or measures were issued thereafter. Furthermore, the measure to stimulate tourism demand named "Domestic Travel Subsidy Program," which was launched on October 11 (October 20 in Tokyo), achieved a success and led to an increase in the total number of Japanese overnight guests to 105.9% in October and 102.7% in November compared to the same months of the previous year (2019). As a result, the total number exceeded the pre-COVID-19 level, indicating that domestic travel is on the pathway towards a full-fledged recovery (see Figs. 6 and 9).

　With respect to overseas travel, the number of Japanese outbound travelers showed an increasing trend, as a result that part of border control measures for inbound and outbound travelers have been relaxed since around the long holiday season in the spring of 2022 and travel agents gradually resumed the sale of overseas package tours. The relaxation progressed further in October onwards, creating an environment that encourages people to travel abroad. On the other hand, affected by the yen's depreciation combined with the increasingly rapid price appreciation around the world--as well as by the soaring travel costs resulting from the rise in fuel surcharges on air tickets and the unstable geopolitical situation in Ukraine and other parts of the world--the number of overseas tourists is recovering only slowly. According to the preliminary report of the Japan National Tourism Organization (JNTO), the number of outbound travelers in December 2022 was 432,100, a modest increase of 82,500 from October. If compared to the same month in 2019, the year preceding the COVID-19 crisis, it remains at 25.2% (see Figs. 7 and 9).

　In contrast to overseas travel, inbound travel to Japan is so far on a rapid recovery trajectory against the backdrop of the yen's depreciation. The number of international inbound visitors to Japan in October alone was 498,646, more than double the number from the previous month, surpassing the number of Japanese outbound travelers. According to the preliminary report for December, the number of foreign visitors to Japan was 1,370,000, a recovery of 54.2% compared to the same month in the pre-COVID-19 year of 2019. Looking at 2022, the top countries and regions in terms of the annual number of international inbound visitors to Japan are, in descending order, South Korea (1,012,700 visitors, 18.1% compared to 2019), Taiwan (331,100 visitors, 6.8%), and the United States (323,500 visitors, 18.8%). Incidentally, as a result that the Chinese government continued to apply the Zero-COVID-19 policy up until 2022, the number of Chinese visitors remained at 189,000 (see Figs. 8, 9, and 10).

(Fig. 6) Changes in the Total Number of Overnight Guests

(Fig. 7) Number of Outbound Japanese Travelers in 2022

* Provisional figures for January through November, estimated figures for December

(Fig. 8) Number of International Inbound Visitors to Japan in 2022

* Provisional figures for January through October; estimated figures for November and December Source: Created by JTB Tourism Research & Consulting Co. based on "Number of Inbound and Outbound Travelers" by JNTO

(Fig. 9) Total Number of Overnight Guests, Outbound Japanese Travelers, and International Visitors to Japan from October to December 2022 and Comparisons with 2019

Source: Created by JTB Tourism Research & Consulting Co. based on the Tourism Agency's "Overnight Travel Statistics Survey" (second preliminary report for October; first preliminary report for November) and "Number of Inbound and Outbound Travelers" by JNTO (the numbers of outbound Japanese travelers are provisional figures for October and November and estimated figures for December; the numbers of international inbound visitors to Japan are provisional figures for October and estimated figures for November and December)

(Fig. 10) Number of International Inbound Visitors to Japan in 2022 by Country and Comparison with 2019 (Top 7 Countries)

Source: Created by JTB Tourism Research & Consulting Co. based on "Number of Inbound and Outbound Travelers" by JNTO (definite values for 2019; estimated values for 2022)

<2023 Travel Market>

2023 Calendar and Major Events

　In the 2023 calendar, there are seven times of three or more consecutive holidays. Compared to last year, when there were nine consecutive holidays consisting of three or more days, we have a less number of consecutive holidays this year, as public holidays fall on Saturday for three times. The long vacation season, the so-called "Golden Week," is a 5-day holiday from May 3rd (Wednesday and public holiday) to 7th (Sunday). If one takes a day off on Monday, May 1st and Tuesday, May 2nd, he/she will have nine consecutive holidays from Saturday, April 29 (public holiday) through Sunday, May 7th. In addition to the above, there are three public holidays that will give one four consecutive holidays if he/she takes a day off on Friday, February 24th, Monday, March 20th, and Friday, November 24th, respectively, and has non-working days on Saturday and Sunday. However, the sequence of public holidays is not very encouraging for workers who want to take long holidays in the summer vacation and the year-end/new-year holiday season.

(1) Holding of Long-awaited Large-scale Events

　This year, notable sporting events will be held at home and abroad. The 5th World Baseball Classic™ (WBC), which was originally scheduled in 2021 but postponed, will be held from March 8th to 21st in the US, Taiwan, and Japan under the title of "2023 World Baseball Classic™." During the period, four games of the B tournament will be held from March 9th to 13th and the quarterfinals will be played on March 15th and 16th, both at the Tokyo Dome. Furthermore, the 19th FINA World Championships 2022 Fukuoka (World Championships 2022) will also be held from July 14th to 30th after about two years' delay from the original schedule of 2021. As for overseas events, the Rugby World Cup 2023™ will be held in France from September 8th to October 28th.

　Another major domestic event is the one that commemorates the 40th anniversary of Tokyo Disney Resort®, scheduled from April 15th, 2023 to March 31st, 2024. In addition, the Jurassic World Exhibition and Tokyo Biennale 2023 are scheduled to be held in Tokyo.

(2) A Series of New Openings of Commercial Facilities and Hotels That Are Hottest Topics among both Domestic and Inbound Tourists

　One of the most-talked-about facilities scheduled to open this year in the Kanto area is Tokyo Midtown Yaesu. The commercial complex will start its operation on March 10th, 2023. Following the Bus Terminal Tokyo Yaesu, which opened in advance in September 2022, "Bulgari Hotel Tokyo," the hotel chain's first establishment in Japan, will open in April. Moreover, entertainment facilities including movie and stage theaters, live event halls, and a hotel are scheduled to open in Tokyu Kabukicho Tower in Shinjuku, Tokyo, based on the concept of creation of "the place to master one's 'likes' in the things you enjoy." Likewise, as part of the "Toranomon-Azabudai Urban Redevelopment Project," "Aman Residences, Tokyo" will open in parallel with "Janu Tokyo," a luxury hotel opening for the first time in Japan under the brand name of Janu, a sister brand of Aman. In the summer, "Warner Bros. Studio Tour Tokyo - Making of Harry Potter" will open at the site of former Toshimaen amusement park grounds. Later in the fall, the "K Arena Yokohama," a facility with a capacity of about 20,000 people, will start its operation in the Minatomirai District, Yokohama. Its prospective tenants include the hotel "Hilton Yokohama."

　In non-Kanto areas, the Hokkaido Nippon-Ham Fighters, a professional baseball team, will move to its new home "ES CON Field Hokkaido" in Kitahiroshima City, Hokkaido, in March.

　In Kansai, a new railway platform will be unveiled on March 18th. Built in the basement of JR Osaka Station (Umekita area), the platform will serve as a stopping point for "Haruka," the limited express bound for Kansai International Airport, as well as "Kuroshio," another limited express bound for Wakayama. On May 30th, "voco Osaka Central" will open for the first time in Japan under the premium hotel brand "voco" offered by IHG Hotels & Resorts. In the summer, the "Shisui Luxury Collection Hotel Nara" will open in Nara City in collaboration with a public-private partnership project aimed at preserving, maintaining, and utilizing areas adjacent to Yoshikien. In the fall, Dusit Thani Kyoto, a member of the Thai luxury hotel brand, is scheduled to open in Kyoto (see Fig. 11).

(Fig. 11) Major Facilities Scheduled to Open in 2023

Domestic Travel Trends *Domestic travel by Japanese residents, excluding international inbound visitors to Japan

For 2023, the number of domestic travelers is estimated at 266 million (108.6% y-o-y, 91.2% compared to 2019), with the average expenditure of 40,300 yen (101.5% y-o-y, 105.8% compared to 2019), and the total expenditure on domestic travel of 10.72 trillion yen (110.2% y-o-y, 96.4% compared to 2019).

　We estimated the number of domestic travelers in 2023 at 266 million (108.6% y-o-y, 91.2% compared to 2019), the average expenditure at 40,300 yen (101.5% y-o-y) taking into consideration the impact of price increases, and the total expenditure on domestic travel at 10.72 trillion yen (110.2% y-o-y). The average expenditure is at its highest since 2000. Considering that the number of infection cases under the eighth COVID wave is still high, the number of travelers will fall below the pre-pandemic level, as a certain number of people will voluntarily refrain from traveling even if they receive no request for movement restrictions. Nevertheless, we project that the average expenditure will exceed the level prior to the outbreak. Partly due to the tourism demand stimulus package "Domestic Travel Subsidy Program," which was launched on January 10, people have a high willingness to travel so far. While there are expectations that the yen's depreciation and the soaring fuel surcharges will lead to a shift in the area of demand from overseas travel to domestic travel, the price hikes will continue to negatively impact the business sentiment.

　While men and women in their 20s continue to be the most motivated group for domestic travel, seniors are also increasingly travel-conscious. According to the "Survey on Attitude towards Travel and Changes in Lifestyle and Mindset Caused by the Pandemic" published in January 2023 by JTB Tourism Research & Consulting Co., 40.3% of the respondents answered that they were planning or considering to go on a domestic travel in the January to December 2023 period. The most motivated segment was women in their 20s (53.5%), followed by men in their 20s (48.2%), and men over 60 (44.4%). Compared to the previous survey (conducted in July 2022), the percentage of men aged 60 or over increased by 5.7 points to 44.4%, and women aged 60 or over grew by 1.6 points to 34.7%, raising expectations for a recovery in the senior segments (see Fig. 12).

　The Survey also suggests a gradually growing impact on travel and the tourism of the changes in lifestyles and values caused by the pandemic, mainly in the flows of domestic travel, in addition to the above-mentioned events and new openings.

The more people work remotely, the more flexible work and stay styles at family visit and travel destinations become popular

During the pandemic, the remote working style was widely adopted as an infection prevention measure so as to allow people to work outside the workplace and avoid traveling and face-to-face meeting. If people can work remotely on weekdays between holidays, they can work at family visit and travel destinations, allowing them to use their time more effectively and enjoy long-term stay and travel. With the emergence of a travel style called "workcation," which combines work and vacation, the boundaries between "living" and "staying" will become increasingly blurred and more people will be connected to local communities in a manner different from the traditional tourism-based relationships.

Increase in products and services that contribute to carbon neutrality and SDGs

The travel industry has witnessed the emergence of new products and services that contribute to the carbon neutrality and Sustainable Development Goals (SGDs). In the field of transportation, Japan Airlines started giving passengers the option to opt out of an inflight meal service on all international flights from December 2022, in an effort to reduce food waste caused by last-minute meal cancellations. Oriental Air Bridge came up with an innovative idea and launched a tour in which passengers take a pleasure flight over Fukue Island in Goto Archipelago aboard an airplane that uses bio-jet fuel manufactured and sold by Euglena Co., Ltd.

(Fig. 12) Percentage of People Planning/Considering Domestic Travel within the Next 12 Months (Comparison of surveys conducted in March, July, and December 2022) (Single answer)

Overseas Travel Trends

For 2023, the number of overseas travelers is estimated at 8.4 million (289.7% y-o-y, 40.4% compared to 2019), with the average expenditure of 294,900 yen (101.8% y-o-y, 124.3% compared to 2019), and the total expenditure on overseas travel of 2.48 trillion yen (295.2% y-o-y, 52.0% compared to 2019).

　For 2023, we estimated the number of overseas travelers at 8.4 million (289.7% y-o-y, 40.4% compared to 2019), the average expenditure at 294,900 yen (101.8% y-o-y) affected by the yen's depreciation and soaring fuel surcharge, and the total expenditure on overseas travel at 2.48 trillion yen (295.2% y-o-y). While the average expenditure per traveler will reach its highest level since 2000, the recovery in overseas travel is expected to grow at a slow pace in contrast to inbound tourism. As a result of the relaxation of border control measures in October, immigration procedures have been simplified, but it is still necessary to submit a vaccination proof and a negative COVID-19 test report. One of the reasons for the slow growth would be the non-fulfillment of certain conditions that had been met in the pre-pandemic era, which results from the fact that there still are several countries and regions that continuously apply counter-infection regulations and rules.

　In the aforementioned Survey by JTB Tourism Research & Consulting Co., all respondents--including those who had no plans to travel overseas but excluding those who were not at all inclined to go on an overseas travel--were asked under what circumstances they would like to travel abroad. Top answers to the question were: "If the yen appreciates against other currencies" (27.1%), "If days off can be taken" (22.0%), "If COVID-19 infections subside in the destination country" (21.6%), and "If a reasonable plan and accommodation can be booked" (21.5%). Both men and women in their 20s are the demographic groups that are highly motivated to travel abroad. A large proportion of them showed their willingness to go on an overseas trip during 2023 (see Figs. 13 and 14).

　The Survey also asked the respondents who said that they were planning/considering to go on an overseas travel in 2023 or a subsequent year about the intended destination of their next trip. The top three answers to this question were Hawaii (20.4%), Europe (12.9%), and Taiwan (11.5%). This matches the statistics published by the governments' tourism agencies of each of these countries concerning the numbers of Japanese travelers that visited their countries in November 2022. According to these statistics, the numbers of Japanese travelers who visited South Korea, Thai, Hawaii, or Taiwan were 62,422, 46,020, 27,898, and 21,204, respectively. South Korea is likely to grow further as a desirable destination, considering the fact that its fashion and lifestyles are familiar, particularly to young people, and that the country is located close enough to save the cost and time of travel. In the Survey, 7.7% of respondents said they had not decided (their destination) yet, suggesting that there are a fair number of prospective tourists who are willing to devise ways to make their travel plans a reality by selecting a realizable destination (see Fig. 15).

(Fig. 13) Under what circumstances would you like to travel abroad in the future? (Multiple answers)

(Fig. 14)Timing of Overseas Travel under Planning/Consideration (By gender and age) (Single answer)

(Fig. 15)Destination of Overseas Travel under Planning/Consideration (Single answer)

Number of International Inbound Visitors to Japan

For 2023, the number of international inbound visitors to Japan is estimated at 21.1 million (550.6% y-o-y, 66.2% compared to 2019).

　After the relaxation of entry restrictions to Japan in October 2022, a rapid recovery is expected in terms of the number of international inbound visitors to Japan particularly from countries that have already eased their exit regulations ahead of others such as South Korea, Thailand, and Singapore. On the other hand, as of January 2023, a full-fledged recovery is unlikely with regard to China, which accounted for the largest percentage of international inbound visitors to Japan in 2019 before the COVID-19 crisis. This prospect is based on the assumption that inbound demand from China will recover at full scale July 2023 onwards, and that the recovery will rapidly escalate following the same pattern as other inbound markets. However, a significant change may take place depending on future developments (see Fig. 16).

　Japan remained as a popular travel destination even during the pandemic. According to a survey released by Development Bank Japan and the Japan Travel Bureau Foundation in February 2022, Japan ranked first by both Asian and Western residents as the country/region where they want to visit as the destination of their next overseas trip. Supporting this trend is the upcoming openings of much-talked-about hotels and commercial facilities, which were referred to in Section 4. Furthermore, there are other locations that are likely to hold new and strong appeal to foreign visitors, including: 1) Shikoku, which was named as the sixth best region in the world to visit by Lonely Planet, the famous travel information magazine, in 2021; 2) "Ghibli Park," which opened in November 2022 in the vacant lot of the 2005 World Expo Aichi Memorial Park in Aichi Prefecture; and 3) Morioka City, Iwate Prefecture, which was listed by the New York Times in January 2023 as one of the "52 Places to Go in 2023" (see Fig. 17).

　The recovery in the number of travelers has also highlighted some challenges. One of them is the lack of human resources to support the tourism industry. According to the Bank of Japan's Employment Conditions (BOJ Tankan survey, quarterly), the accommodation and food service sector has continued to face a labor shortage since the October-December quarter of 2021. On the other hand, as seen in the changes in the total number of overnight guests shown in Fig. 6, the number of tourists resurged and almost reached the pre-COVID-19 level in the most recent quarter of October and November 2022. The occupancy rates of hotels in Tokyo and Osaka as of November 2022 has recovered to 80% of the 2019 level, suggesting the possibility of further labor shortage when a rapid rebound occurs in the inbound tourism demand. Moreover, Tokyo's average daily rate (ADR) has already reached the level before the pandemic, and further increases in ADR may exert an impact on domestic travel demand (see Fig. 18, figures are omitted for ADR).

　*Average daily rate (ADR) refers to the unit sales price per guest room. It is obtained by dividing the revenue from rooms by the number of rooms sold.

(Fig. 16) Number of International Inbound Visitors to Japan

(Fig. 17) Countries/Regions to Visit as Desirable Destination of Next Overseas Travel (Top 20, by place of residence, Asia or the US and Europe)

(Fig. 18) Employment Conditions by Industry

*Figures for Jan.-Mar. 2023 are projections. Source: Created by JTB Tourism Research & Consulting Co. based on "BOJ Tankan (Employment Conditions) (All Sized)" (December 2022) by the Bank of Japan.

◆ Estimates for 2004 to 2022 and Prospect for 2023

Today's JTB traces its roots back to Japan Tourist Bureau, an agency formed in 1912 for the purpose of servicing the ticketing needs of foreign tourists in Japan. Over a century of history, JTB steadily evolved into a travel and tourism industry leader. Through vision, integrity, innovation, and unsurpassed know-how, the JTB Group consistently creates unparalleled value for its stakeholders.

*The JTB Logo, and all trademarks and service marks are owned by JTB Corp. unless otherwise noted.

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Japan to boost outbound travel

The Japan Association of Travel Agents (JATA) plans to boost rebound of the outbound market with a new promotion to coincide with the Japanese government’s downgrade of Covid-19 to the same disease level as influenza on May 8.

The project, which is sponsored by airlines, JATA member companies and foreign tourist authorities, aims to provide information and campaign details on a new website and normalise overseas trips via a social media campaign.

Launching the project, Atsushi Sakai, vice president of JATA, said the goal is “to spread awareness among Japanese people that it’s time to resume overseas travel”, adding that the promotion will initially run from April 2023 to March 2024.

Since the outbreak of the pandemic, Japanese consumers have shown reluctance to resume trips, even domestically. The government-run national travel subsidy programme is scheduled to run until summer, albeit excluding the consecutive national holidays known as Golden Week.

A mere 2.8 million Japanese travellers departed for overseas trips in 2022, up from 512,000 in 2021, but 86.2 per cent down from the record high of 20 million in 2019, according to consumer data provider Statista.

The outlook is bleak, too. Japan ranked top among 15 countries in travel reluctance according to a July 2022 survey by market research company Morning Consult, with 35 per cent of Japanese respondents answering that they would “never travel” again, either domestically or internationally. Next was South Korea, with 15 per cent of respondents.

Those most eager to travel again were respondents in Italy and Spain; only four per cent of them said they would “never travel” again.

Moreover, JTB Corporation, the largest travel agent in Japan, forecasts only 200,000 Japanese consumers will journey overseas during the upcoming Golden Week, 79 per cent fewer compared to the same period in 2019.

Hence, the Japan Tourism Agency is aiming for outbound travel to recover to the 2019 level by 2025.

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Japan-bound Statistics

Time series data-set related to Overseas Residents’ Visit to Japan can be downloaded.

Overseas Residents' Visits to Japan 13 September 2024

According to Japan National Tourism Organization (JNTO), the estimated number of international travelers to Japan in July 2024 was 3,292,500 (+10.1% compared to 2019), marking the highest number ever recorded.

Overseas Residents' Visits to Japan (Estimated figures)

3,292,500 Visits

YOY　 +41.9％

January to July

21,069,880 Visits

1.1 Overseas Residents' Visits to Japan by month

Source : Japan National Tourism Organization (JNTO)

1.2 Overseas Residents' Visits to Japan by year　 Annual

Overseas residents' visits to japan by country and region 13 september 2024.

Looking at the number of international travelers to Japan by country/region in July 2024, China had the highest number of foreign visitors to Japan at 776,500, followed by South Korea at 757,700, and Taiwan at 571,700.

1.3 Overseas Residents' Visits to Japan by Country and Region

Source : Japan National Tourism Organization (JNTO) Figures until May 2024 are provisional. Figures up to June 2024 are estimate.

1.4 Overseas Residents' Visits to Japan by country or region, 2023　 Annual

Source : Japan National Tourism Organization (JNTO) *Provisional

1.5 Overseas Residents' Visits to Japan by Region　 Annual

Source : Japan National Tourism Organization (JNTO) Figures until 2022 are final. Figures in 2023 are provisional.

Download time series dataset .xlsx

Statistics of Overseas Residents' Visits to Japan (Historical figures/by Country/by purpose)

EXCEL formatted file/ 756kB Modified: 13 September 2024

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UAE residents likely to spend over Dh140 billion on outbound travel and tourism this year

Emirates' inbound and outbound have grown exceptionally in the post-pandemic period as countries reopened their borders.

Waheed Abbas

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Last updated: Wed 4 Sep 2024, 7:11 PM

Outbound spending by the UAE residents on travel and tourism will see a massive increase in 2024, according to a new report released on Wednesday.

The latest figures released by the World Travel and Tourism Council, outbound spending by UAE travellers is projected to grow 21.6 per cent to $38.31 billion (Dh140.6 billion) this year compared to $31.51 billion (Dh115.64 billion) in 2023. In 2019, UAE travellers' outbound travel and tourism spending was $28.7 billion.

The UAE's inbound and outbound travel and tourism have grown exceptionally in the post-pandemic period as countries reopened their borders for travel and tourism.

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Ranked 15th, UAE residents will be the largest spenders among Arab and Middle Eastern countries this year. UAE travellers will spend more than those from Taiwan (China), Switzerland, Hong Kong, Indonesia, and Brazil.

Seeing a massive opportunity in this segment, the UAE launched a domestic tourism strategy in 2023 to capitalise on residents' growing outbound spending and focus more on staycations, especially during the summer. This would help expand the local economy and create a large number of jobs in the travel and tourism industry.

According to the World Travel and Tourism Council's 2024 Economic Impact Trends Report released on Wednesday, international visitors' spending in UAE is projected to grow 9.4 per cent to $52.2 billion (Dh191.57 billion) in 2024 compared to $47.7 billion (Dh175 billion) last year. The UAE will be the 10th largest recipient globally and second in the region after Saudi Arabia (ranked 6th) in 2024.

Driven by Dubai, inbound tourism bounced back strongly in the UAE after the pandemic. In fact, the UAE was one of the first countries where the travel and tourism sector recovered to the pre-pandemic level.

"As we look forward to a record-breaking 2024, it's clear that travel and tourism are not only back on track but also set to achieve unprecedented growth. We will continue to prioritise sustainability and inclusivity, ensuring that this growth benefits everyone and protects our planet for future generations. The sector's resilience and potential for innovation continue to drive us forward," said Julia Simpson, president and CEO of WTTC.

Regional & global

The Middle East's travel and tourism sector expanded by 25.3 per cent in 2023, bringing the sector's economic contribution back to its 2019 level. This amounted to $460 billion, or 6.7 per cent of the region's economy. Similarly, employment supported by the sector increased by 11.8 per cent to reach 7.7 million jobs. This represents a growth of 3.3 per cent over the 2019 level.

Saudi Arabia, representing around a quarter of the region's sector, has quickly recovered. Its sector's contribution to national GDP in 2023 was 29.1 per cent above the 2019 level. Similarly, the UAE's travel sector – the third largest in the region – experienced robust growth, with its contribution to GDP increasing by 14.3 per cent over the 2019 level.

Globally, the 2024 Economic Impact Trends Report revealed the US as the world's most influential travel and tourism market, contributing a record-breaking $2.36 trillion to the nation's economy last year.

The latest report from the global tourism body revealed China as the world's second most powerful market, with a GDP contribution of $1.3 trillion in 2023, underscoring its impressive rebound despite the late reopening of its borders.

Germany secured the third spot with a $487.6 billion economic contribution, while Japan, which was in fifth place in 2022, jumped to fourth position, contributing $297 billion.

The United Kingdom is among the top five countries, contributing $295.2 billion.

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Travel & Tourism - Japan

It is projected that by 2024, the Travel & Tourism market industry in Japan will generate a revenue of US$42.38bn.
This revenue is expected to grow annually at a rate of 3.34%, resulting in a projected market volume of US$49.94bn by 2029.
Hotels represent the largest market in this market, with a projected market volume of US$25.78bn in 2024.
By 2029, the number of users in the hotels market is expected to reach 49.38m users.
In 2024, the user penetration rate in this market is expected to be 76.5%, and it is projected to increase to 82.6% by 2029.
The average revenue per user (ARPU) is expected to be US$0.45k.
In 2029, it is expected that 85% of the total revenue in the Travel & Tourism market in Japan will be generated through online sales.
In comparison to other countries, United States is projected to generate the most revenue in the Travel & Tourism market, with US$214bn in 2024.
Japan's travel and tourism industry has been impacted by the COVID-19 pandemic, leading to a focus on domestic tourism and promoting unique cultural experiences.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
The Hotels market includes stays in hotels and professionally run guest houses.
The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

Business trips
Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

Vacation Rentals
Package Holidays
Analyst Opinion

Japan's Travel & Tourism market is experiencing significant growth and development. Customer preferences: Travelers in Japan are increasingly seeking unique and authentic experiences, moving away from traditional tourist attractions towards off-the-beaten-path destinations. There is a growing interest in cultural activities, local cuisine, and immersive experiences that allow visitors to fully engage with the local culture. Trends in the market: One notable trend in the Japanese Travel & Tourism market is the rise of sustainable and eco-friendly travel practices. Travelers are becoming more environmentally conscious and are actively seeking ways to minimize their carbon footprint while exploring new destinations. This trend has led to the emergence of eco-friendly accommodations, green transportation options, and responsible tourism initiatives across the country. Local special circumstances: Japan's unique blend of traditional culture and modern innovation sets it apart as a top travel destination. The country offers a diverse range of experiences, from bustling metropolises like Tokyo and Osaka to serene natural landscapes such as Mount Fuji and the Japanese Alps. The rich history, delicious cuisine, and renowned hospitality of the Japanese people further contribute to the country's appeal to travelers from around the world. Underlying macroeconomic factors: The Japanese government has been actively promoting tourism as a key driver of economic growth, leading to investments in infrastructure, promotion of cultural exchange programs, and relaxation of visa requirements for visitors. Additionally, the depreciation of the yen in recent years has made Japan a more affordable destination for international travelers, further boosting the Travel & Tourism market in the country.

Methodology

Data coverage:

Modeling approach:

Additional notes:

Sales Channels
Travel Behavior
User Demographics
Global Comparison
Key Market Indicators

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Japan Travel Guide 2022: Must-Visit Places in Tokyo, Osaka & Kyoto
Japan TRAVEL Feels 2022
Japan Road Trip 2022: Arrival in Japan
2 Week Japan Itinerary [2022]: Efficient Guide For First Time Visitors
Luxury Travel Guide to Japan for 2022
The Hotlist: Best of Japan in 2022

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COMMENTS

Japanese outbound tourists Statistics
Japan Residents'/Japanese Visits Abroad 14 August 2024. FEATURED. According to preliminary figures from the Immigration Service Agency of Japan, the number of Japanese overseas travelers in June 2024 accounted for 930,228, +32.3% compared to June 2023, and -38.8% compared to 2019. June 2024.
JTB Outbound Tourism Report 2022
JTB Tourism Research & Consulting Co. Price. Print on Demand (Paperback):JPY13,200 (including tax) Format. A4. Pages. 60 pages. Research Reports and White Papers NEW JTB Outbound Tourism Report 2022 All About Japanese Overseas Travelers Published September 2022 Print ….
JTB Outbound Tourism Report 2023
JTB Tourism Research & Consulting Co. Price. Print on Demand (Paperback):JPY13,200 (including tax) Format. A4. Pages. 94 pages. Research Reports and White Papers NEW JTB Outbound Tourism Report 2023 All About Japanese Overseas Travelers Published September 2023 Print ….
Japan Outbound Tourism Market Size, Share & Forecast
The ecosystem value is projected to increase from US$ 5,271.0 million in 2023 to US$ 57,856.2 million by 2033. The Japan outbound tourism revenue was valued at US$ 3,670.0 million at the end of 2022. The demand for outbound tourism in Japan is expected to grow steadily during the forecast period. This is due to several factors, including the ...
Japan: outbound tourism expenditure 2023
Research expert covering Japan. Get in touch with us now. , Jun 10, 2024. In 2023, Japanese travelers on outbound trips spent about 0.9 trillion Japanese yen on their way out of the country. This ...
Japan's Outbound Tourism Market to Surpass a Valuation of US$ 98,187
NEWARK, DE / ACCESSWIRE / January 25, 2023 / According to Future Market Insights, Inc. the Japan outbound tourism market is estimated to reach US$ 32,584 Million in 2022. As per FMI's report ...
Japan Source Tourism Insight by Domestic and Outbound Tourism, Key
The COVID-19 pandemic had a significant impact on outbound travel, resulting in a substantial decrease in the number of trips taken in 2020 and 2021. In 2022, there was a noticeable recovery in outbound travel from Japan, as evidenced by a significant increase in the number of trips.
Japan: Domestic, inbound and outbound tourism: Japan
OECD Tourism Trends and Policies 2022; Table 1 - Japan: Domestic, inbound and outbound tourism: Japan OECD Tourism Trends and Policies 2022 Tourism has been hit hard by the depth and duration of the crisis triggered by the COVID-19 pandemic. Just as the sector was starting to rebound, the economic fallout from Russia's aggression against ...
Japan Travel and Tourism Market
Nonetheless, the local travel industry, led by the Japan Association of Travel Agents (JATA), has been active in promoting outbound travel. In the summer of 2022, for example, the Japanese tourism industry, consisting of travel companies, airlines, and tourism offices, launched promotional campaigns in Tokyo and other major Japanese cities to ...
PDF Prospective Travel Trends in 2023 (January through December)
2023 Projection 2022 Estimated Results 2019 Estimated Results Number of International Inbound travelers Domestic travel will recover up to 108.6% year-on-year International outbound travel and inbound visitors to Japan will increase to 289.7% and 550.6%, respectively, compared to 2022
Japan outbound sales climbs as overseas travel warnings scale down
June 2022 marked the third consecutive month that more than 100,000 pax from Japan went overseas, with 171,013 pax travelling, equating to 88.7 per cent of that of June 2019. This increase in outbound demand is being felt nationwide, according to a spokesperson of a leading regional travel agency who could not be named.
Notification for publication of "JTB Outbound Tourism Report 2023: All
On September 29, 2023, JTB Corp. (headquartered in Shinagawa-ku, Tokyo; President & CEO Eijiro Yamakita) released the JTB Outbound Tourism Report 2023: All About Japanese Overseas Travelers, containing analyses of the state of the Japanese overseas travel market in 2022, and the outlook for the market in the demand recovery phase.
Japan: leading travel agencies for outbound travel by transactions 2022
Research expert covering Japan. Get in touch with us now. , Mar 26, 2024. In 2022, JTB was Japan's leading travel agency for outbound travel in terms of transaction value with roughly 104.4 ...
Japan travel requirements 2024: What travelers need to know
Japan travel restrictions have been eased but travelers are asked to follow guidelines with regard to masks, social distancing, dining etiquette, and more. As of April 2023, a proof of vaccination or a negative Covid-19 test are no longer required for all travelers arriving in Japan.
Prospective Travel Trends in 2023
Domestic travel will recover up to 108.6% year-on-year. International outbound travel and inbound visitors to Japan will increase to 289.7% and 550.6%, respectively, compared to 2022 ・The number of domestic travelers is estimated to be 266 million (108.6% y-o-y, 91.2% compared to 2019).
Tourism Statistics
Tourism Statistics Highlight 06 August 2024. Inbound According to Japan National Tourism Organization (JNTO), the estimated number of international travelers to Japan in June 2024 was 3,135,600 (+8.9% compared to 2019), marking the highest number ever recorded. Japanese tourists According to preliminary figures from the Immigration Service ...
Japan to boost outbound travel
The outlook is bleak, too. Japan ranked top among 15 countries in travel reluctance according to a July 2022 survey by market research company Morning Consult, with 35 per cent of Japanese respondents answering that they would "never travel" again, either domestically or internationally. Next was South Korea, with 15 per cent of respondents.
Japan: number of monthly overseas travelers 2023
Domestic travel expenditure in Japan 2022, by prefecture ... Outbound travel trips as percentage of households in Thailand 2013-2021; Revenue per user of dating services in Singapore 2019-2028;
Japan: distribution of outbound trips by type of travel
In 2020, about 45.5 percent of outbound trips from Japan were personal trips for touristic purposes, making it the most common type of trip for Japanese travelers. Business trips and trips to deal ...
Japan-bound Statistics
According to Japan National Tourism Organization (JNTO), the estimated number of international travelers to Japan in June 2024 was 3,135,600 (+8.9% compared to 2019), marking the highest number ever recorded. June 2024. Overseas Residents' Visits to Japan (Estimated figures) 3,135,600 Visits. YOY +51.2％.
Japan: desired overseas travel destinations 2022
According to a survey conducted in April 2022 in Japan, Hawaii was the most desired destination for overseas travels, with around 44.9 percent of votes. ... Most desired outbound travel ...
UAE residents likely to spend over Dh140 billion on outbound travel and
In 2019, UAE travellers' outbound travel and tourism spending was $28.7 billion. ... while Japan, which was in fifth place in 2022, jumped to fourth position, contributing $297 billion.
Japan: impact of COVID-19 on outbound travel plans by month 2023
Number of outbound trips made from Portugal 2012-2022; Outbound travel: overnight visitors from the Netherlands 2012-2018 ... Impact of COVID-19 on outbound travel plans in Japan from 2020 to 2023 ...
Travel & Tourism
The Travel & Tourism market in in Japan is projected to grow by 3.34% (2024-2029) resulting in a market volume of US$49.94bn in 2029. ... The scope includes domestic and outbound travel. Prominent ...

A Study on Outbound Tourism in Japan by Business Travel, Leisure Travel, and Education, 2023 to 2033

Analytical Study of Outbound Tourism in Japan (2023 to 2033)

Historical Performance of Outbound Tourism in Japan

Latest Trends, Hindrances, and Opportunities Influencing Demand for Outbound Tourism in Japan

Country-wise Insights

Supportive Government Policies to Surge Sales in Japan

Category-wise Insights

Disposable Financial Resources make the 55+ Age-group Leading Consumers

Competitive Landscape

Some of the Key Players in Outbound Tourism in Japan

Scope of Report

By Age Group:

Which type of demographics holds a notable share in Japan's outbound tourism?

What is the predicted valuation of outbound tourism in Japan by 2033?

At what rate did the Japan outbound tourism grow from 2018 to 2022?

What is the size of the outbound tourism ecosystem in 2022?

Table of Content

Japan Sports Tourism Market

Japan Faith-based Tourism Market

Japan Tourism Market

Entertainment

New on Yahoo

Yahoo Finance

Japan Travel and Tourism Market

Japan travel requirements 2024: What travelers need to know

Is Japan open for travel? Can I travel to Japan right now?

Steps for Traveling to Japan: What to Know (2024)

Quarantine rules in Japan: What happens if I get Covid?

Can I travel to Japan in September? Can I travel to Japan this Fall?

How has the Coronavirus impacted Japan?

What should you pack for safely traveling in Japan?

What do Japan locals and recent travelers say about visiting Japan now?

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Japan to boost outbound travel

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Japan-bound Statistics

Overseas Residents' Visits to Japan 13 September 2024

1.1 Overseas Residents' Visits to Japan by month

1.2 Overseas Residents' Visits to Japan by year Annual

1.3 Overseas Residents' Visits to Japan by Country and Region

1.4 Overseas Residents' Visits to Japan by country or region, 2023 Annual

1.5 Overseas Residents' Visits to Japan by Region Annual

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1.2 Overseas Residents' Visits to Japan by year　 Annual

1.4 Overseas Residents' Visits to Japan by country or region, 2023　 Annual

1.5 Overseas Residents' Visits to Japan by Region　 Annual