adventure tourism project report

Project report for Adventure Tourism Industry

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Adventure tourists alsofollow cultural and environmental aspects of destinations they visit. These cangreatly aide economic opportunities of local people in rural and remote communitiesin India. The best examples of which can be found in Jammu & Kashmir, Sikkim,North East India, etc. Apart from sustainable development of local communitiesadventure tourism also brings in socio-economic and cultural development in theregion. Adventure tourism is a vibrant, dynamic and fast-changing sector. Adventureactivities around the world are many and varied adapted  to available local resources and entrepreneurship. Over the past years, the tourism sector has developed and evolved significantly. Adventure tourism has evolved into one of the most important subsector in the Industry. The study is to explore the scope for Adventure tourism in India.

Adventure tourism is a niche tourism activity involving exploration or travel to remote area, where the traveller should expect the unexpected. Adventure tourism has grown exponentially worldwide over the pastfew years. Tourists explore new destinations looking for rare, incomparableexperiences. Adventure tourism can be domestic or international, and like all travelmust include an overnight stay, but not last longer than one year. Adventure tourism is resilient, supports local economies, attracts high valuecustomers and encourages sustainable practices. Adventure activities can belocalised in a particular place or could be extended over a region defined across adistrict in a particular state or across states. Similarly, the activities could vary greatlyamong tourists based on interests, inclinations and physical capacities.

Market potential & Strategy

The global adventure tourism market was valued at INR 44,313.05 Crores in 2018, and is projected to reach INR 1,22,947.37 Crores in 2026, registering a CAGR of 13.3% from 2019 to 2026. The development of the travel & tourism sector fosters the growth for adventure tourism market demand. Adventure tourism in India is growing 5-7 per cent annually and domestic adventure tourism is growing by 20-25 per cent. Over the past few years, the adventure tourism industry has grown exponentially, globally. Furthermore, travelers are interested to visit undiscovered destinations for enjoyment.

Moreover, increase in government initiatives in the form of public-private partnerships to promote tourism, surge in travel trends on social media, high competition among travel agencies in offering reasonable travel packages, reduced travel restrictions as well as the economic evolution are the factors responsible for propelling the growth of Adventure tourism market in future. 20 lakh individuals contribute in adventure tourism in India. Adventure tourism is one of its fastest growing segments. According to travel market survey. In FinancialYear 2019, 39 million jobs were created in the tourism sector in India; this accounted for 8.0% of the total employment in the country. International Tourists arrival is expected to reach 30.5 billion by 2028. e-Visa facility was offered to 169 countries as of December 2019.

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Project Report For Adventure Tourism Industry

Introduction

Project report for Adventure  Tourism  Industry is as follows.

Adventure tourism refers to  travel  that involves adventurous activities such as mountaineering, trekking, hiking, skiing, water sports, and many other outdoor activities. 

India is a country that has a diverse topography, ranging from the Himalayas to the vast coastline. This provides ample opportunities for adventure tourism, making it a popular industry in India.

The adventure tourism industry in India has seen significant growth over the past few years. India offers a range of adventure activities to suit all levels of adventurers. Trekking and mountaineering in the Himalayas, river rafting in the Ganges, scuba diving in the Andaman and Nicobar Islands, and skiing in Gulmarg are some of the popular adventure activities in India.

The Indian government has recognized the potential of the adventure tourism industry and has taken steps to promote it. The Ministry of Tourism has launched various initiatives to promote adventure tourism, including the development of adventure tourism circuits and the establishment of adventure tourism parks.

The adventure tourism industry in India has also created employment opportunities for the locals, especially in the rural areas. It has helped in the development of infrastructure, such as roads, hotels, and restaurants, in remote areas, which has boosted the economy.

However, the adventure tourism industry in India faces challenges such as lack of proper infrastructure, safety concerns, and inadequate regulations. The government and industry players need to work together to address these challenges and make the adventure tourism industry in India sustainable and safe for all.

Market Potential Of Adventure Tourism Industry

Adventure tourism is a rapidly growing sector in India, offering unique experiences to thrill-seeking travelers. The industry encompasses a range of activities such as trekking, rock climbing, white-water rafting, bungee jumping, paragliding, and more. In recent years, the adventure tourism sector in India has gained considerable momentum due to the country’s diverse topography and rich cultural heritage.

According to a report by the Ministry of Tourism, the adventure tourism industry in India was valued at approximately USD 178 million in 2018 and is expected to grow at a CAGR of 22% during the forecast period (2019-2025). The report suggests that India has immense potential to become a hub for adventure tourism due to its geographical diversity, including the Himalayas, beaches, deserts, and forests.

In addition, the government has taken several initiatives to promote adventure tourism in the country, such as the Swadesh Darshan Scheme, which aims to develop theme-based tourist circuits, including adventure tourism, across the country. The Ministry of Tourism has also set up a National Adventure Council to oversee the development of adventure tourism in India.

The growth of the adventure tourism industry has created job opportunities for local communities and contributed to the economic development of several regions in the country. It has also led to increased infrastructure development, including the construction of adventure sports facilities, lodges, and other related infrastructure.

In conclusion, the adventure tourism industry in India is expected to experience significant growth in the coming years, driven by the country’s diverse topography and government initiatives. The industry’s market size is expected to reach USD 418 million by 2025, offering exciting opportunities for both travelers and businesses.

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Shopping cart items, overview of atta's 2020 adventure travel trends snapshot report.

Each year, the ATTA produces the Adventure Travel Trends Snapshot report, a compilation of data resulting from a survey of adventure travel industry operators on topics such as destinations, activities, and industry business practices. The 2020 report, with data from 2019, is now available for download . Unlike previous years, the ATTA is offering this report at no cost, as a way to continue to support the adventure travel industry in this challenging time.

A few key findings in this year's report include:

• 74% of trip costs are spent with local suppliers and each guest spends an average of $206 on local handicrafts/souvenirs
• Top adventure activities are hiking; culinary, cultural, and wellness-focused activities; and electronic bike cycling
• Custom itineraries and greener/sustainable/low impact itineraries remain in high consumer demand
• Outbound adventure tour operators report the following regions experienced significantly increased client interest in 2019: South America, the Antarctic, Western Europe, Central Asia, and the Mediterranean
• 80% of adventure travel tour operator clients are between the ages of 45-64
• The average cost per day of a trip in North America in 2019 was $447

Helping the Industry Rebuild

Although last year's financial forecasts were made obsolete by the COVID-19 pandemic, many of the findings in this report may be helpful for adventure travel businesses while planning their next steps. For example, word of mouth, email marketing, and tour operator partnerships were reported as the most helpful marketing and sales tactics:

However, on average, respondents had 55% more social media followers (40,545) than email subscribers (26,104), making a diverse marketing communications approach essential.

Most adventure travelers are females and are between the ages of 29-60. When it comes to the composition of tour groups, in North America, South America, Africa, and Europe, most guests were couples. Groups were most popular in Asia, and families made up the highest percentage in Central America/Caribbean:

Regarding traveler behavior, custom itineraries and greener/sustainable/low impact itineraries remain in high consumer demand. Top adventure activities reported are hiking; culinary, cultural, and wellness-focused activities; and electronic bike cycling. The average overall trip length was 8.8 days, at a total spend of $3,000 USD ($341 per day).

In 2018, 50% of respondents reported having  an online reservation system taking credit cards; in 2019 this number increased to 60%. Anecdotally, the ATTA has heard that a lot of tour operators are taking this time to reorganize their business and assess their tools and procedures, and statistics like these are ones to watch in the coming years. 

The 2020 Adventure Travel Trends Snapshot Report  offers those working in adventure travel with critical industry benchmarks, and those outside the industry with a perspective on the health, outlook, and characteristics of this dynamic environment. While 2020 and 2021 data will look very different, this 2019 data can prove useful for organizations that are  (re)building, restructuring or planning for when travelers return post-COVID.

UN Tourism | Bringing the world closer

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UNWTO and the Adventure Travel Trade Association release global report on adventure tourism

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PR No. : 14073

The UNWTO Global Report on Adventure Tourism, published jointly with the Adventure Travel Trade Association (ATTA), is a first approach by UNWTO on the topic of adventure tourism. The report provides insight into the close relation between adventure tourism and responsible tourism.

“This report provides critical insight into one of the most dynamic segments driving tourism´s growth,” said UNWTO Secretary-General Taleb Rifai. “Furthermore, with careful and responsible management, adventure tourism offers effective development opportunities to countries looking for new and sustainable sources of growth.”

The report, an eight chapter overview of the current adventure tourism industry, provides a history of adventure tourism as well as a discussion of current trends and timely issues. Chapters include:

·         Industry introduction

·         Global Trends in Adventure Tourism

·         Adventure Tourism Industry Structure

·         Local Economies, Communities and the Environment

·         Adventure Tourism Operational Standards and Certifications

·         Risk Management in Adventure Tourism

·         Sector Challenges, Opportunities and Initiatives

“This report signifies UNWTO's recognition of adventure tourism's contribution to the sustainable future of tourism,” said ATTA President Mr. Shannon Stowell, who provided a summary for the report. “It provides a background underlining the potential for destinations around the globe that are looking for ways to create sustainable economic tourism models protecting people and places.”

Contributors to the report include industry specialists Natasha Martin and Keith Sproule, and Christina Beckmann and Nicole Petrak of ATTA. Also featured are several UNWTO partners and Affiliate Members offering topical perspectives. The report can be downloaded from the UNWTO or the ATTA website.

In addition to the initiatives mentioned above, UNWTO and the ATTA will continue their two-year partnership on regional courses on Adventure Tourism through the ATTA’s Adventure EDU programme in collaboration with the UNWTO.Themis Foundation.

Download the report here .

About ATTA :

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.

Senior Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60 

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 

VP Marketing & Communications, Casey Hanisko

Tel:(+1) 206 290 4410 

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What Is Adventure Tourism?

• First Online: 26 October 2019

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• Tim Stott 3  

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This chapter considers a definition of adventure tourism that includes physical activity, the natural environment and cultural immersion. Both hard and soft adventure can be important. The trends and numbers involved in this tourism area are discussed, including the growth in demand. Other types of often related niche tourism types are considered and defined, such as ecotourism, wildlife tourism, sustainable and responsible tourism.

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Huddart, D., Stott, T. (2020). What Is Adventure Tourism?. In: Adventure Tourism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-18623-4_1

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North East Adventure Tourism

The North East Adventure Tourism (NEAT) project is transforming Aberdeen City and Shire into a world-class destination for adventure activities and sports by developing high-quality, sustainable facilities & infrastructure and a dynamic industry cluster.

What’s Happening

Neat industry event 2024 report.

Aberdeen City and Aberdeenshire adventure industry gather to reflect on 2023 and look forward to 2024 and beyond

Annual Industry Event 2024

Join us as we bring together a range of adventure tourism stakeholders from Aberdeen City and Aberdeenshire to review the past year and look ahead to 2024 with a touch of international insight.

A Report From the IMBA Europe Summit 2023

Earlier this year, the North East Adventure Tourism (NEAT) project was invited to Valposchiavo, Switzerland, to contribute to the International Mountain Biking Association (IMBA) Europe Summit 2023.

Measuring Our Carbon Footprint

Sustainability is at the heart of the NEAT project – working with industry experts we have conducted a baseline assessment to help inform our practices moving forward.

NEAT is harnessing the region's natural assets, transforming a rapidly growing sector into a market-facing industry.

NEAT is growing inclusive, low-carbon adventure tourism, with the ambition to create up to 500 new jobs in rural areas and the city , delivering community and economic benefits and managing the region's natural capital sustainably. The private sector-led partnership approach is driving progress.

NEAT Partners

The NEAT project was co-created by Opportunity North East with sector businesses, partners and stakeholders in the region. The development and delivery of NEAT is led by ONE with partners Developing Mountain Biking in Scotland and Scottish Cycling, Scottish Enterprise, Aberdeenshire Council and VisitAberdeenshire. In October 2022, ONE secured £2 million of capital funding over two years for NEAT from the Scottish Government’s Just Transition Fund. This investment will move NEAT into implementation and enable construction to start on transformational community-led infrastructure projects.