local tourism office

Tourism Promotion Agencies

Pennsylvania has 50 designated destination marketing organizations whose mission is to serve the traveling public at the local level by producing marketing materials, visitor guides, and promoting the unique tourism assets in their respective areas.

ADAMS COUNTY

Destination Gettysburg     571 West Middle Street   Gettysburg, PA 17325   P: (717) 334-6274; F: (717) 334-1166   Info E-mail: [email protected]

ALLEGHENY COUNTY

VisitPittsburgh    Fifth Avenue Place   120 Fifth Avenue, Suite 2800   Pittsburgh, PA 15222   P: (412) 281-7711; F: (412) 644-5512   Info E-mail: [email protected]

ARMSTRONG COUNTY

Experience Armstrong, Inc.    125 Market Street   Kittanning, PA 16201   P: (724) 543-4003   Info E-mail: [email protected]

BEAVER COUNTY

Beaver County Tourism    Brady's Run Park Recreation Center   121 Brady's Run Road   Beaver Falls, PA 15010   P: (800) 342-8192; F: (724) 770-2063   Info E-mail: [email protected]

BEDFORD COUNTY

Bedford County Conference and Visitors Bureau    131 South Juliana Street   Bedford, PA 15522   P: (814) 623-1771; F: (814) 623-1671   Info E-mail: [email protected]

BERKS COUNTY

Pennsylvania's Americana Region    4641 Pottsville Pike   Suite 103   Reading, PA 19605   P: (610) 375-4085; F: (610) 375-9606   Info E-mail: [email protected]

BLAIR COUNTY

Explore Altoona    1216 11th Avenue, Suite 216   Brett Central Court   Altoona, PA 16601   P: (814) 943-4183, ext. 2; F: (814) 943-8094   Info E-mail:  [email protected]

BRADFORD COUNTY

Bradford County Tourism Promotion Agency    1 Elizabeth Street Suite 9   Towanda, PA 18848   P: (570) 265-8687; F: (570) 265-2650   Info E-mail: [email protected]

BUCKS COUNTY

Bucks County Conference and Visitors Bureau    3207 Street Road   Bensalem, PA 19020   P: (215) 639-0300; F: (215) 642-3277   Info E-mail: [email protected]

BUTLER COUNTY

Butler County Tourism & Convention Bureau    310 East Grandview Avenue   Zelienople, PA 16063   P: (724) 234-4619; F: (724) 234-4643   Info E-mail: [email protected]

CAMBRIA COUNTY

Greater Johnstown/Cambria County CVB    111 Roosevelt Blvd, Ste A   Johnstown, PA 15906   P: (814) 536-7993; F: (814) 539-3370   Info E-mail: [email protected]

CAMERON COUNTY

See Clarion

CARBON COUNTY

Centre county.

Happy Valley Adventure Bureau    204 West Beaver Avenue   State College, PA 16801   P: (814) 231-1400; F: (814) 231-8123   Info E-mail: [email protected]

CHESTER COUNTY

Chester County Conference and Visitors Bureau    17 Wilmont Mews, Suite 400   West Chester, PA 19382   P: (610) 719-1730; F: (610) 719-1736   Info E-mail: [email protected]

CLARION COUNTY

Also Cameron , Elk , Forest , Jefferson

Pennsylvania Great Outdoors Visitors Bureau    2801 Maplevale Road   Brookville, PA 15825   P: (814) 849-5197; F: (814) 849-1969   Info E-mail: [email protected]

CLEARFIELD COUNTY

Visit Clearfield County    208 Plaza Drive   Clearfield, PA 16830   P: (814) 765-5734 ext. 3 ; F: (814) 765-4130   Info E-mail: [email protected]

CLINTON COUNTY

Clinton County Economic Partnership    212 North Jay Street   Lock Haven, PA 17745   P: (570) 748-5782; F: (570) 893-0433   Info E-mail: [email protected]

COLUMBIA COUNTY

Also Montour

Columbia-Montour Visitors Bureau    121 Papermill Road   Bloomsburg, PA 17815   P: (570) 784-8279; F: (570) 784-1166   Info E-mail: [email protected]

CRAWFORD COUNTY

Crawford County Convention and Visitors Bureau    16709 Conneaut Lake Road   Meadville, PA 16335   P: (814) 333-1258; F: (814) 333-9032   Info E-mail: [email protected]

CUMBERLAND COUNTY

Cumberland Area Economic Development Corp. (CAEDC)    d/b/a Cumberland Valley Visitors Bureau    53 West South Street, Suite #1   Carlisle, PA 17013   P: (717) 240-7196; F: (717) 243-6928   Info E-mail: [email protected]

DAUPHIN COUNTY

Visit Hershey & Harrisburg    3211 N Front St., Suite #301-A   Harrisburg, PA 17110   P: (717) 231-7788; F: (717) 231-2808   Info E-mail: [email protected]

DELAWARE COUNTY

Visit Delco, PA    1501 North Providence Road   Media, PA 19063   P: (610) 565-3679;   Info E-mail: Amy Bohr

ERIE COUNTY

VisitErie    208 East Bayfront Parkway, Suite 103   Erie, PA 16507   P: (814) 454-1000; F: (814) 459-0241   Info E-mail: [email protected]

FAYETTE COUNTY

See Westmoreland

FOREST COUNTY

Franklin county.

Franklin County Visitors Bureau    14 North Main Street   Chambersburg, PA 17201   P: (717) 709-7204; F: (717) 709-7203   Info E-mail:  [email protected]

FULTON COUNTY

Fulton County Chamber of Commerce and Tourism    101 Lincoln Way West, Suite 102   P.O. Box 141   McConnellsburg, PA 17233   P: (717) 485-4064; F: (717) 325-0023   Info E-mail: [email protected]

GREENE COUNTY

Greene County Tourist Promotion Agency    19 S. Washington Street, Fort Jackson Building   Waynesburg, PA 15370   P: (724) 627-8687; F: (724) 627-8608   Info E-mail: [email protected]

HUNTINGDON COUNTY

Huntingdon County Visitors Bureau    6993 Seven Points Road, Suite 2   Hesston, PA 16647   P: (814) 658-0060 ; F: (814) 658-0068   Info E-mail: [email protected]

INDIANA COUNTY

Indiana County Tourist Bureau, Inc.    Indiana Mall   2334 Oakland Ave., Suite 68   Indiana, PA 15701   P: (724) 463-7505; F: (724) 465-3819   Info E-mail: [email protected]

JEFFERSON COUNTY

Juniata county.

Also Mifflin

Juniata River Valley Visitors Bureau    Historic Courthouse   One West Market Street, Ste. 103   Lewistown, PA 17044   P: (717) 248-6713; F: (717) 248-6714   Info E-mail: [email protected]

LACKAWANNA COUNTY

Lackawanna County Convention and Visitors Bureau    99 Glenmaura National Boulevard   Moosic, PA 18507   P: (570) 963-6363; F: (570) 963-6852   Info E-mail: [email protected]

LANCASTER COUNTY

Discover Lancaster    501 Greenfield Road   Lancaster, PA 17601   P: (717) 299-8901; F: (717) 299-0470   Info E-mail: [email protected]

LAWRENCE COUNTY

Lawrence County Tourist Promotion Agency    Cilli Central Station   229 South Jefferson Street   New Castle, PA 16101   P: (724) 654-8408; F: (724) 654-2044   Info E-mail: [email protected]

LEBANON COUNTY

Visti Lebanon Valley    115 Springwood Dr., Suite 500   Lebanon, PA 17042   P: (717) 277-0100   Info E-mail:  [email protected]

LEHIGH COUNTY

Also Northampton

Discover Lehigh Valley    840 Hamilton Street   Suite 200   Allentown, PA 18101   P: (610) 882-9200; F: (610) 882-0343   Info E-mail: [email protected]

LUZERNE COUNTY

Luzerne County Convention and Visitors Bureau    200 Old Train Station Road   Wilkes-Barre, PA 18702   P: (570) 819-1877; F: (570) 819-1882   Info E-mail: [email protected]

LYCOMING COUNTY

Lycoming County Visitors Bureau    100 West Third Street   Williamsport, PA 17701   P: (570) 326-1971; F: (570) 321-1208   Info E-mail: [email protected]

MCKEAN COUNTY

Allegheny National Forest Visitors Bureau    PO Box 371 (mail)   80 East Corydon St., Ste. 114 (ship)   Bradford, PA 16701   P: (814) 368-9370; F: (814) 368-9370   Info E-mail: [email protected]

MERCER COUNTY

VisitMercerCountyPA    50 North Water Avenue   Sharon, PA 16146   P: (724) 346-3771; F: (724) 346-0575   Info E-mail: [email protected]

MIFFLIN COUNTY

See Juniata

MONROE COUNTY

Also Carbon , Pike and Wayne

Pocono Mountains Visitors Bureau    1004 Main Street   Stroudsburg, PA 18360   P: (570) 421-5791; F: (570) 421-6927   Info E-mail: [email protected]

MONTGOMERY COUNTY

Valley Forge Tourism and Convention Board    1000 First Avenue, Suite 101   King of Prussia, PA 19406   P: (610) 834-1550; F: (610) 834-0202   Info E-mail: [email protected]

MONTOUR COUNTY

See Columbia

NORTHAMPTON COUNTY

Northumberland county, perry county.

See Dauphin

PHILADELPHIA COUNTY

Visit Philadelphia    30 South 17th Street, Suite 2010   Philadelphia, PA 19103   P: (215) 599-0776; F: (215) 599-0773   Info E-mail:  [email protected]

PIKE COUNTY

Potter county.

Visit Potter Tioga    2053 Route 660   Wellsboro, PA 16901   P: (570) 724-0635; F: (570) 723-1016   Info E-mail:  [email protected]

SCHUYLKILL COUNTY

Schuylkill County Visitors Bureau    Union Station Building   One Progress Circle   Pottsville, PA 17901   P: (570) 622-7700 ; F: (570) 622-8035   Info E-mail: [email protected]

SNYDER COUNTY

Somerset county, sullivan county.

Endless Mountains Visitors Bureau    5405 State Road 6   Tunkhannock, PA 18657   P: (570) 836-5431; F: (570) 836-3927   Info E-mail: [email protected]

SUSQUEHANNA COUNTY

Susquehanna County Promotion & Tourism Agency   31 Lake Ave.  Montrose, PA 18801  P: 570-767-3967  Info E-mail: [email protected]

TIOGA COUNTY

Union county.

Also Northumberland and Snyder

Susquehanna River Valley Visitors Bureau    81 Hafer Road   Lewisburg, PA 17837-9714   P: (570) 524-7234; F: (570) 524-7282   Info E-mail: [email protected]

VENANGO COUNTY

Oil Region Alliance of Business, Industry & Tourism    217 Elm Street   Oil City, PA 16301   P: (814) 677-3152; F: (814) 677-5206   Info E-mail:  [email protected]

WARREN COUNTY

Warren County Visitors Bureau    22045 Route 6   Warren, PA 16365   P: (814) 726-1222; F: (814) 726-7266   Info E-mail: [email protected]

WASHINGTON COUNTY

Washington County Tourism Promotion Agency    375 Southpointe Blvd., Suite 240   Canonsburg, PA 15317   P: (724) 225-3010; F: (724) 228-7337   Info E-mail: [email protected]

WAYNE COUNTY

Westmoreland county.

Also Somerset & Fayette

Laurel Highlands Visitors Bureau    Town Hall   120 East Main Street   Ligonier, PA 15658   P: (724) 238-5661; F: (724) 238-3673   Info E-mail: [email protected]

WYOMING COUNTY

See Sullivan

YORK COUNTY

York County Convention and Visitors Bureau    155 West Market Street   York, PA 17401   P: (717) 852-9675; F: (717) 854-5095   Info E-mail: [email protected]

REGIONAL MARKETING GROUPS

PA Route 6 Alliance    Mailing Address:   PO Box 180   Galeton, PA 16922   P: (814) 435-7706; F: (814) 435-6322   Info E-mail:  [email protected]

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How to travel locally: the ultimate guide to local tourism

Local tourism is really gaining momentum these days – and for good reason. From the minimal environmental impact to the low-budget opportunities, it comes with a lot of benefits. Ready to travel locally on your next trip? Read this article to learn how!

Before you select the hottest new destination for your vacation, consider all of the beautiful options that are available to you locally .

Yes, driving two hours may not be as glamorous as a 12-hour flight to Southeast Asia, but there are many benefits to local travel that just aren’t available at popular tourist destinations.

From a decrease in cost to a minimal environmental impact, traveling locally just might be the answer you’ve been looking for.

But how to travel locally? And why ?

Read on to learn about all the ways local travel might work for you.

What is local travel?

Local travel is simply small-scale travel. It’s when you don’t go too far from home and spend one or a few days visiting local destinations and hidden gems. You might drive an hour or two away, hop on a train, or even be a tourist in your own city.

When people imagine travel, they often think of far-flung adventures, where the journey is just as important as the destination. And that’s certainly a great way to travel – but it’s not the only one out there. Think you’ve seen it all in your area ? This is exactly how you miss out on great experiences !

Although the terms are often considered synonyms, local travel is not exactly the same as domestic travel . Think of all the massive countries out there – a family from New York traveling to California are not local travelers just because they’re staying in the same country.

But local travel can definitely be international , especially in places like Europe where countries are so close to each other and public transportation is abundant. 

Why is local travel sustainable?

Local travel is more sustainable than typical international travel by far. Before we get into detail, it’s important to note what sustainable travel even is.

In short, there are three pillars to sustainable travel: environmental , economic , and socio-cultural . Sustainable travel must not cause excessive harm to the environment, and it should support the local economy and its people in a way that doesn’t erode their culture.

Local travel can easily be sustainable in all three dimensions.

Local travel is environmentally sustainable

Carbon emissions when traveling locally are much lower compared to traveling internationally, or simply traveling large distances. Local travel often doesn’t involve flights and, when it does, the shorter distance lends a hand in reducing emissions.

Airlines also limit what and how much you can take on board with you, so you’ll have to use your suitcase space wisely and likely resort to travel-size products. This results in a lot of unnecessary waste. When traveling by car or public transportation, there are no such restrictions and you can pack eco-friendly products to further reduce your carbon footprint.

Check out my eco-friendly packing list .

Local travel also means you already know how to minimize your impact once you get to your destination. For example, has your country launched an app to locate water stations to refill your reusable bottle? That’s great, you can still use it on your trip. Or, are you expected to sort your trash before throwing it away? No problem, you already know how to do it.

When traveling to far-away destinations , you may be unaware of such habits and practices, and may not have enough time to research the necessary information. So, you’ll probably end up with no alternative but to buy bottled water, dump everything in the “mixed waste”, and so on.

Another point for local tourism!

Local travel is economically sustainable

Local travel is sustainable economically for both yourself and your community.

The push to shop locally is prevalent in sustainable travel. Who do you want to support – the locals or international hotel chains? The same applies to local travel, except this time you’re helping your own community and its economy.

It’s also easier to navigate all the available options because you are already familiar with the area and have a better sense of what is really a local offering versus what is sneakily a tourist trap.

You’ll be also more inclined to book local and sustainable accommodation , especially if you’re one to seek the comforts of home while away.

The farther away you go, the higher the chances that a hotel room or vacation rental is very different from what you’re used to. Maybe the hygiene standards are not the same as in your home country, the local norms of hospitality look weird or even rude to you, or the amenities are not as you expected. Sustainable tourism should indeed be all about respecting the local culture and customs, but not everyone has the same spirit of adaptation (and that’s ok).

Luckily, you’ll have no such issues when traveling locally. Accommodations probably offer the same services you’re used to and there is less of a need to seek the comfort of a hotel chain. It will be that much easier to book a bed and breakfast, or to maybe even try out a campsite or other alternative forms of accommodation.

Learn more about what to look for in sustainable accommodation here .

Everything that is true about accommodation is true about eating locally . As a resident of the nearby area, you know what is truly local food and what isn’t, and you can support restaurants and the overall service industry close by.

Local travel is culturally sustainable

Local travel also preserves local culture and traditions . In over-traveled destinations, locals face pressure to adapt their habits and traditions to meet tourists’ expectations. This isn’t an issue when people travel locally, as they are already a part of, or better understand, the area that they are visiting.

Local travel is also much more flexible than traveling a great distance away. It’s much easier to pack up and go when you only have a short trip ahead. This means you can easily avoid crowds by traveling outside of peak season which is good for both you and the community you’re visiting. Traveling in the low season does not mean you won’t find anything fun to do. You can attend fairs, festivals, and exhibitions, both large and small, without putting a strain on the community’s resources.

Benefits of traveling locally

Local travel offers many other benefits to travelers that aren’t just about the environment and the community that’s being visited.

It’s cheaper

Oftentimes traveling locally is much cheaper than going on a long and far international vacation. The cost of transport, insurance, and baggage fees can add up fast, and if you’re traveling in a region that you’re familiar with, you will have a better understanding of ways to save money too.

It’s easy to plan

Local trips are easier and less time-consuming to plan as you’re familiar with customs and the way things work, and they also allow you to travel more frequently . When only traveling an hour or two in each direction it’s more manageable to take weekend trips.

And if you have a family or pets , you don’t have to worry about flight time, children in pain from the change of air pressure, or your dog not being allowed on the flight at all.

You learn about your area

When you travel locally, you have the chance to learn things about your area that you might have always overlooked. Travel often changes people’s mindsets. No longer are you in your daily life, but rather you are an outsider looking into the lives of people who live there.

So what if you’re only 30 minutes from your bedroom? If you visit an area from the perspective of a tourist , you will be much more open to learning about what other people experience, which will then lead you to view your own city differently.

It is also much easier to find hidden gems . If you’ve extensively traveled in a region and have already visited all of the must-see attractions, you should explore outside-the-box opportunities. You never know what you’ll find unless you get out there and look.

It’s more inclusive

Local travel is more inclusive from multiple perspectives.

It has the potential to be much more disability-friendly than international travel in many circumstances. For example, service animals are allowed, and it’s that much easier and stress-free to travel with all necessary equipment that may be needed.

Also, with no cultural or language barriers , you can better assess the actual inclusivity of an attraction or a destination and draw your conclusions. You may want to avoid places that you consider to be unsafe for certain marginalized groups, or go anyway with some precautions.

Ideas for local travel

Short on local vacation ideas? No problem, there are so many options when it comes to local travel.

Go on a road trip

Road trips are the easiest way to travel locally, especially if you already have a car. Make sure your vehicle is equipped to leave home: all elements should be in working order (tires have the correct air pressure, there’s enough oil, etc.), and you have jumper cables and a snow scraper as needed.

All that’s left is to hop in and hit the road!

Your car can take you wherever you want to go. There isn’t a set flight plan, and you won’t have a tour guide telling you what is next on the agenda.

There is so much to see and do throughout the world, and just because you’re close to home doesn’t mean it’s any less of an adventure .

Stop anywhere that looks interesting, and avoid highways when possible.

Travel doesn’t always have to mean luxurious getaways. Sometimes the best trips are the ones that are laid back and spent in nature.

There are campsites almost everywhere, and for all types of travelers. From state-of-the-art RV parks to family-friendly spots in the woods, you are sure to find your ideal way to connect with nature .

Hop on a train

You know what they say – travel is about the journey , not the destination. Well, what better way to get from point A to B than hopping on a train and enjoying the view all along?

Trains offer a fun, slowed-down experience in a world where people just want to travel as quickly as possible. They are also a great option for those who are not comfortable driving in unfamiliar places or just don’t want to relax on the trip.

Depending on where you live, trains may be a more or less accessible form of transportation, but they’re worth a try. You can even find money-saving deals such as 10-ride passes that you can use on multiple trips.

Hiking is what you make of it, and there’s no shortage of hiking options available. A hike can be as simple and accessible as a stroll along a town’s border or a weekend-long trek up a mountain.

No matter where you are in the world, you will have access to a hike to go on.

This is another great way to connect with nature , and as a bonus, it doesn’t have the time commitment that camping does.

If you aren’t in the mood to sleep in the wilderness, it’s more than possible to drive to the trailhead and head back to a hotel, or even back home, once the hike is completed.

Visit a national park

National parks are bucket-list items for many people, and their accessibility makes them a great choice when considering local travel.

Entrance fees are what maintain the gorgeous land, so visiting them helps to preserve the area . Plus, when visiting locally you can choose to visit off of peak season to stave off overwhelming the area with tourists and enjoy the park even better.

Fewer people mean greater chances to spot wildlife – don’t forget to be respectful of the animals though! If you’re not sure what to do (or not to do), read this guide on ethical animal tourism .

Be a tourist in your own city

This may just be one of the best ways to travel locally and sustainably. Your home is filled with more to do than you know.

When we travel, we tend to use this time to escape monotony and try new things – why not just try new things at home?

Transportation costs will be low, and all money you spend at home will stay in your community .

Visit museums that you haven’t before, or take a walking tour to see what is being said about where you live. Try a cooking class , or eat at restaurants you otherwise wouldn’t try if you weren’t “visiting”.

Attend a local event or festival

So often we’re caught up in our daily lives that we only seek new experiences when we’re on vacation. Life doesn’t have to be like that.

Stay on the lookout for events going on in your town, or festivals happening in a neighboring town. Attending local events both supports your community and local artisans , and adds adventure to your life, all without a large time commitment. You can make it a turnaround trip, or turn it into an overnight stay.

Resources to travel locally

As with the travel industry as a whole, there are many resources available for those looking to travel locally.

Google is the greatest travel resource of them all. From providing access to maps and directions to being the home to all the travel blogs you could ever need, Google is the place to search for local travel ideas.

Local tourism board website                    

Many towns, no matter the size, have their own tourism board and website. You can spot them right away as they are usually called Visit Finland, Visit Canada, and so on. If not, they still appear at the top of Google Search results.

You’ll find inside information , hidden gems , cultural fun facts , events , and more.

These are an excellent resource, especially for those looking to visit smaller towns, as they are proud of what they have to offer and are always showing off what they provide.

Local tourist office or travel agency

You may associate travel agencies with long-haul flights and exotic landscapes, but they are a good resource when it comes to exploring local travel destinations and finding unique activities to embark on.

Stop by your local tourist office and see what they recommend in your area.

Dedicated apps

There’s definitely no shortage of travel apps to help you find local activities and events.

AllTrails ( iOS , Android ) will help you pick a hiking trail, Waze ( iOS , Android ) will be your best friend on a road trip, and Rick Steve Audio Europe ( iOS , Android ) will take you on free self-paced walking tours in Europe.

Many destinations also have their own app, so it is worth making a quick Google search. For example, Kide.app ( iOS , Android ) helps you find events and services in over 30 cities in Finland and you can even buy your tickets through it.

Recommendations from friends and family

Word of mouth is one of the best ways to discover new local travel ideas. You’re friends for a reason, which means your interests align and they will be able to give confident recommendations for an area.

It’s also a great idea to ask other locals in your town. Did your barista mention they go camping frequently? Ask them about their favorite campsites and trails.

Social media

Social media are a treasure trove of travel ideas. Start following local travel accounts or, if you already have a destination in mind, use the geotag and you’ll find yourself scrolling for hours through picture-perfect views and hidden corners of the world.

Tips for local travel

In conclusion, here’s a list of the best tips for local travel mentioned in this article.

1. Support the community by staying at locally-owned accommodations and eating at local restaurants.

2. Do what you can to minimize your carbon footprint . This is so much easier when you travel locally. For instance, you could bring eco-friendly travel items or choose low-impact forms of transportation.

3. Avoid tourist traps – who wants to pay for overpriced low-quality stuff in their own town that they probably know inside out?

4. Make friends . With no language barriers, you can easily strike up a conversation with other people on the same walking tour or with someone sitting next to you on the bus. It’ll be much easier to stay in touch with people living in the area than with someone who lives overseas.

5. Spread the word about the places you visit and give recommendations to your friends.

6. Most of all, have fun !

Final thoughts

So, have I convinced you to travel locally?

As you just read, local travel isn’t just good for the environment – it’s good for your community and your wallet as well.

It’s often cheaper than international travel, and it’s your own community that receives your tourist money.

If you’re in the mood for a change of pace, consider staying local – you never know what all your area has to offer until you try it out.

Three related articles

WHY IS SUSTAINABLE TOURISM IMPORTANT?

ANIMAL TOURISM: HOW TO TELL WHAT’S ETHICAL AND WHAT ISN’T

WHERE AND HOW TO FIND SUSTAINABLE ACCOMMODATION

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Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Tips

What Does Local Tourism Mean

Published: December 12, 2023

Modified: December 28, 2023

by Genni Wellman

• Plan Your Trip
• Sustainability

Introduction

When it comes to exploring new destinations and experiencing different cultures, there is a growing trend towards embracing local tourism. Local tourism, also known as community-based tourism or grassroots tourism, is all about immersing oneself in the local community and getting a genuine taste of the destination.

Unlike traditional tourism, which often focuses on popular tourist attractions and staying in mainstream hotels, local tourism offers a more authentic and enriching experience by connecting travelers with local residents, traditions, and customs. It allows visitors to go beyond the surface level and truly understand the essence of a place.

Traveling as a local tourist means venturing off the beaten path, exploring hidden gems, interacting with locals, and contributing to the local economy. It is a way to support sustainable tourism practices, preserve cultural heritage, and promote community development.

In recent years, local tourism has gained significant popularity due to various factors. Firstly, there is a growing interest among travelers in seeking unique and meaningful experiences. Many people are no longer satisfied with superficial sightseeing and are eager to engage with locals and learn about their way of life.

Secondly, the rise of social media has played a crucial role in promoting local tourism. Travelers are sharing their experiences and recommendations online, which influences others to follow in their footsteps. This word-of-mouth promotion has helped uncover lesser-known destinations and contributed to their growth.

Lastly, travelers are becoming more conscious of the impact of their choices. They are looking for ways to minimize their carbon footprint, support local economies, and preserve cultural heritage. Local tourism aligns perfectly with these values, as it allows visitors to have a positive impact on the communities they visit.

In this article, we will delve deeper into the concept of local tourism, its importance, benefits, challenges, and strategies for promoting it effectively. We will also explore successful examples of local tourism initiatives from around the world. So, pack your bags and get ready for a journey into the heart of local tourism!

Definition of Local Tourism

Local tourism can be defined as a form of travel that focuses on immersing oneself in the local community and culture of a destination. It emphasizes grassroots experiences, connecting travelers with the local residents, traditions, and customs of a place. Unlike traditional tourism, which often revolves around well-known tourist attractions and commercial establishments, local tourism highlights the unique aspects of a destination that are not as widely known or explored.

Local tourism goes beyond just visiting a place; it aims to provide travelers with an authentic and immersive experience. It involves staying in locally-owned accommodations, dining at neighborhood restaurants, shopping at local markets, and participating in community events. It encourages travelers to engage with the local population, learn about their way of life, and contribute to the local economy and community development.

One of the key aspects of local tourism is sustainability. It promotes responsible travel practices that minimize the negative impact on the environment and cultural heritage. By supporting small businesses and local initiatives, visitors help to preserve and promote the cultural heritage of a destination. In return, they gain a deeper understanding of the local culture, traditions, and history.

Local tourism can take many forms, depending on the destination and the interests of the traveler. It could involve exploring rural villages, participating in traditional crafts or art workshops, learning about local cuisine, or engaging in cultural performances. The focus is on creating meaningful connections and experiences that leave a lasting impression on both the traveler and the community.

Overall, local tourism offers a unique and alternative way of experiencing a destination. It allows travelers to go beyond the surface level and truly understand the essence of a place through local interactions. By embracing local tourism, travelers not only enrich their own travel experiences but also contribute to the well-being and sustainability of the communities they visit.

Importance of Local Tourism

Local tourism plays a crucial role in the development and sustainability of a destination. It offers numerous benefits, both for the travelers and the local communities. Let’s explore why local tourism is important.

1. Preserving Cultural Heritage: Local tourism helps to preserve and promote the unique cultural heritage of a destination. By supporting local artisans, craftsmen, and cultural initiatives, travelers contribute to the preservation and transmission of traditional customs, practices, and knowledge from one generation to another.

2. Economic Advancement: Local tourism has a significant economic impact on communities. By choosing local accommodations, restaurants, and businesses, travelers channel their spending directly into the local economy. This supports job creation, entrepreneurship, and overall economic development, particularly in rural areas that may otherwise struggle to attract visitors.

3. Sustainable Development: Local tourism promotes sustainable and responsible travel practices. It encourages visitors to reduce their carbon footprint by supporting environmentally friendly initiatives, such as eco-lodges, farm-to-table dining, and nature conservation projects. By minimizing negative environmental impacts, local tourism helps to safeguard natural resources for future generations.

4. Authentic Experiences: One of the key benefits of local tourism is the opportunity to have authentic and immersive experiences. Travelers get the chance to go beyond the typical tourist attractions and interact with the locals. This fosters a deeper understanding of the local culture, traditions, and way of life.

5. Community Empowerment: Local tourism empowers local communities to take control of their own development. By involving local residents in tourism activities, they gain a sense of pride and ownership. This stimulates community involvement, leading to increased social cohesion, cultural appreciation, and self-sufficiency.

6. Diversifying Tourism Offerings: Local tourism helps to diversify the tourism offerings of a destination. It brings attention to lesser-known places, encourages the development of new tourism products and services, and promotes a more balanced distribution of visitors. This reduces the strain on overcrowded tourist hotspots and helps to distribute economic benefits more evenly.

7. Enhancing Sustainability: By supporting local tourism, travelers contribute to the long-term sustainability of a destination. They help to maintain the unique character and authenticity of the place by fostering cultural pride, environmental protection, and social well-being.

Overall, local tourism is essential for the preservation of cultural identity, economic growth, and sustainable development. By choosing to travel as local tourists, we can make a positive impact on the communities we visit while enjoying enriching and meaningful experiences.

Benefits of Local Tourism

Local tourism offers a wide range of benefits, both for travelers and the local communities they visit. Let’s explore some of the key advantages of embracing local tourism.

1. Authentic Experiences: One of the major benefits of local tourism is the opportunity to have authentic, off-the-beaten-path experiences. Travelers can immerse themselves in the local culture, traditions, and way of life, providing a deeper understanding and appreciation for the destination. By interacting with locals, participating in community activities, and exploring hidden gems, travelers can create lifelong memories and unique stories to share.

2. Cultural Exchange: Local tourism fosters cultural exchange between travelers and local residents. It encourages meaningful interactions, allowing visitors to learn firsthand about different cultures, traditions, and perspectives. This promotes cross-cultural understanding, tolerance, and appreciation, breaking down barriers and creating bridges of friendship and empathy.

3. Support for Local Economies: When travelers engage in local tourism, they directly contribute to the local economy. By staying in locally-owned accommodations, dining at local restaurants, and supporting local businesses, travelers help create jobs and stimulate economic growth. This income directly benefits the local community, improving the quality of life for residents and encouraging entrepreneurship.

4. Preserving Cultural Heritage: Local tourism plays a vital role in preserving the cultural heritage of a destination. By supporting local artisans, craftsmen, and cultural initiatives, travelers contribute to the survival and continuation of traditional customs, practices, and craftsmanship. This helps maintain the unique identity and authenticity of a place and ensures that cultural heritage is passed down to future generations.

5. Environmental Sustainability: Local tourism promotes sustainable travel practices, minimizing the negative impact on the environment. By supporting eco-friendly initiatives, such as organic farming, renewable energy, and nature conservation projects, travelers help protect the natural resources and biodiversity of a destination. This ensures the preservation of natural landscapes and habitats for future generations to enjoy.

6. Strengthening Communities: Local tourism empowers local communities and strengthens social bonds. It encourages community involvement and participation in tourism activities, fostering a sense of pride and ownership. This strengthens social cohesion, cultural identity, and local resilience, creating a sustainable and inclusive community.

7. Unique and Personalized Experiences: Local tourism offers personalized experiences tailored to individual preferences and interests. Whether it’s exploring local markets, participating in cooking classes, or engaging in cultural performances, travelers can create a customized itinerary that aligns with their desires. This allows for more meaningful and memorable experiences that go beyond the typical tourist attractions.

In summary, local tourism provides a multitude of benefits, including authentic experiences, cultural exchange, economic support, cultural preservation, environmental sustainability, community empowerment, and personalized experiences. By embracing local tourism, travelers can make a positive impact on the destinations they visit while enjoying enriching and rewarding experiences themselves.

Challenges of Local Tourism

While local tourism offers numerous benefits, it also faces various challenges that need to be addressed for its successful implementation. Let’s explore some of the challenges associated with local tourism.

1. Infrastructure and Facilities: Local communities may face challenges in providing adequate infrastructure and facilities to accommodate the needs of tourists. Limited transportation options, lack of quality accommodations, and limited access to amenities can deter travelers from choosing local tourism. Investment in infrastructure development is crucial to ensure a comfortable and convenient experience for visitors.

2. Limited Awareness and Marketing: Local tourism initiatives often struggle with limited awareness and marketing efforts. Many travelers may be unaware of the unique experiences and attractions that local communities offer. Lack of effective marketing strategies and presence in tourism platforms can hinder the visibility and promotion of local tourism opportunities.

3. Balancing Sustainability and Commercialization: Local tourism needs to strike a balance between sustainable practices and commercialization. As tourism grows, there is a risk of overcommercialization and loss of authenticity. It’s essential to implement sustainable tourism practices that protect the local environment, culture, and traditional way of life, while still generating economic benefits for the community.

4. Preserving Cultural Integrity: Maintaining the cultural integrity of a destination can be a challenge in the face of increased tourism. Local communities need to find ways to protect their cultural heritage and prevent it from being diluted or commodified. Sustainable tourism practices, community involvement, and responsible visitor behavior can help preserve the cultural authenticity of a place.

5. Capacity Building and Training: Local tourism initiatives require appropriate training and capacity building for community members involved in tourism-related activities. This includes training in hospitality, customer service, cultural preservation, and environmental conservation. Building the necessary skills and knowledge will help ensure a high-quality experience for visitors and enhance the overall sustainability of local tourism.

6. Seasonality and Tourism Dependence: Many local tourism destinations heavily rely on seasonal visitation, which can lead to economic fluctuations and dependency on a particular time of the year. Diversifying tourism offerings and extending the length of the tourism season can help mitigate this challenge and create more stable economic opportunities for local communities.

7. Balancing Local Needs and Visitor Expectations: Local tourism initiatives must strike a balance between meeting the needs and expectations of both local residents and visitors. It is essential to consider the social, cultural, and economic impacts on the community while ensuring a positive and satisfying experience for travelers.

Addressing these challenges requires collaboration and cooperation between local communities, government bodies, tourism organizations, and visitors. By overcoming these obstacles, local tourism can thrive and continue to provide meaningful experiences for both travelers and locals alike.

Strategies for Promoting Local Tourism

Promoting local tourism requires a strategic approach that encompasses various aspects, from marketing and community engagement to sustainable development. Here are some effective strategies that can be employed to promote and support local tourism initiatives.

1. Collaboration and Partnerships: Foster collaboration among local stakeholders, including community members, tourism organizations, local businesses, and government authorities. By working together, they can create a unified vision for local tourism and develop joint marketing campaigns, shared infrastructure, and cooperative ventures that benefit the entire community.

2. Engage the Local Community: Involve and engage the local community in the tourism development process. Encourage their participation in decision-making, training programs, and tourism-related activities. This not only creates a sense of ownership but also ensures that the community’s perspectives, traditions, and expertise are respected and valued.

3. Develop Authentic Experiences: Emphasize the unique and authentic experiences available in the local community. Highlight the cultural heritage, traditional craftsmanship, local cuisine, and lesser-known attractions that differentiate the destination from mainstream tourism. This can be done through storytelling, local guides, immersive activities, and showcasing the local way of life.

4. Digital Marketing and Online Presence: Leverage digital platforms and social media to reach a broader audience. Create a website or online platform dedicated to promoting local tourism, featuring captivating visuals, informative content, and user-generated content. Engage with travel influencers, bloggers, and online communities to generate buzz and create awareness about the destination.

5. Sustainable Tourism Practices: Prioritize sustainable tourism practices that minimize the negative impact on the environment, culture, and community. Encourage eco-friendly initiatives such as waste reduction, renewable energy, and responsible tourism guidelines. Showcase the destination’s commitment to sustainability, which can attract eco-conscious travelers seeking meaningful and responsible travel experiences.

6. Cultural Preservation and Education: Implement programs that preserve and promote the local culture and heritage. This can include cultural festivals, art exhibitions, workshops, and heritage tours. By educating both locals and visitors about the importance of cultural preservation, there is a greater appreciation for the destination’s unique identity and traditions.

7. Support Local Businesses: Encourage visitors to support local businesses by highlighting the benefits of shopping at local markets, staying in locally-owned accommodations, and dining at neighborhood restaurants. Promote the connection between local products, services, and the overall local experience. This creates economic opportunities for the community and ensures a more authentic and vibrant tourism sector.

8. Community-Based Tourism Initiatives: Initiate and support community-based tourism projects that allow visitors to directly interact with locals and learn about their way of life. This can include homestays, community-led tours, and volunteering opportunities. By actively involving the local community in tourism activities, visitors gain a deeper understanding of the destination while contributing to its sustainable development.

9. Visitor Education and Responsible Travel: Educate visitors about responsible travel practices, such as respecting local customs, traditions, and the environment. Provide guidelines on how to engage with the community respectfully and encourage them to be mindful of their behavior and impact on the destination. Empower them to be ambassadors for responsible travel and share their experiences with others.

10. Monitoring and Evaluation: Continuously monitor the impact of local tourism initiatives and evaluate their effectiveness. Collect feedback from visitors and the local community to identify areas for improvement and measure the success of promotional strategies. This data-driven approach allows for effective decision-making and the adaptation of strategies to changing needs and trends.

By implementing these strategies, destinations can effectively promote and support local tourism. This will not only benefit the local community but also provide travelers with unique and enriching experiences that leave a positive impact.

Examples of Successful Local Tourism Initiatives

Several destinations around the world have successfully implemented local tourism initiatives, showcasing the positive outcomes that can be achieved through community involvement and sustainable practices. Let’s explore some inspiring examples of successful local tourism initiatives.

1. The Guna Yala Indigenous Community, Panama: The Guna Yala community in Panama has embraced community-based tourism to preserve their culture and improve their livelihoods. Visitors can stay in traditional Guna-owned accommodations, learn about their customs and traditions, and engage in activities such as fishing, coconut harvesting, and traditional dance performances. Through controlled tourism, the Guna Yala community has been able to generate income while preserving their ancestral lands and way of life.

2. Kerala Backwaters, India: The Kerala Backwaters in India has implemented a successful community-based tourism model. Local residents offer homestays, boat tours, and cooking classes, providing visitors with an authentic experience while creating economic opportunities for local communities. The community-based approach has helped sustain the fragile ecosystem of the backwaters while promoting cultural exchange and supporting livelihoods.

3. The Sami Cultural Tourism Network, Norway: The Sami cultural tourism network in Norway has been successful in preserving and promoting Sami traditions and culture. Local Sami communities offer guided tours, reindeer sledding, and traditional handicraft workshops. Through these initiatives, visitors gain insights into Sami traditions and contribute to the economic well-being of the community. The network also works towards sustainable tourism development by respecting and protecting the environment and Sami cultural practices.

4. The Rimba Raya Biodiversity Reserve, Borneo: Located in Borneo, the Rimba Raya Biodiversity Reserve showcases how local tourism can contribute to environmental conservation. The reserve focuses on ecotourism, offering guided tours that highlight the importance of conserving the habitat and protecting endangered wildlife. Revenue from tourism activities supports reforestation efforts, local communities, and wildlife conservation initiatives.

5. The Maasai Mara Community Conservancies, Kenya: The Maasai Mara Community Conservancies in Kenya demonstrate the successful involvement of local communities in wildlife conservation and sustainable tourism. Maasai communities have established conservancies where visitors can go on guided safaris and experience Maasai culture and traditions. The conservancies have helped protect wildlife habitats, preserve cultural heritage, and provide alternative livelihoods for the Maasai people.

6. The Slow Food Movement, Italy: The Slow Food movement in Italy promotes local food culture and culinary heritage. It encourages travelers to experience local traditions and flavors by supporting local farmers, food producers, and chefs. Through events, festivals, and educational opportunities, the Slow Food movement enhances the overall tourism experience while promoting sustainability, local economies, and cultural preservation.

7. The Community-Based Homestays in Thailand: In several rural communities in Thailand, community-based homestays have been established to provide travelers with an authentic cultural experience. Visitors stay with local families, participate in daily activities, and learn about Thai customs and traditions. The income generated from homestays benefits the community, supporting local businesses and improving infrastructure and services.

These successful examples showcase the power of local tourism initiatives in preserving cultural heritage, supporting local communities, promoting sustainability, and offering unique travel experiences. They demonstrate the positive outcomes that can be achieved when local communities actively engage in tourism activities and collaborate with stakeholders to create a thriving and responsible tourism sector.

Local tourism offers a refreshing and authentic alternative to traditional tourism, providing travelers with immersive experiences that go beyond surface-level sightseeing. It emphasizes community engagement, cultural preservation, and sustainable practices, making it a valuable and meaningful way to explore a destination.

Throughout this article, we have explored the definition, importance, benefits, challenges, strategies, and successful examples of local tourism initiatives. We have seen how local tourism contributes to the preservation of cultural heritage, economic growth, environmental sustainability, and community empowerment.

Local tourism provides authentic and enriching experiences that create lasting memories for travelers. It connects visitors with local communities, allowing for cultural exchange and deeper understanding of different ways of life. By staying in locally-owned accommodations, supporting local businesses, and engaging in community activities, travelers play a vital role in the economic well-being of local communities.

However, local tourism also faces challenges that need to be addressed, such as infrastructure limitations, balancing sustainability and commercialization, and ensuring the preservation of cultural integrity. Through collaboration, community engagement, and responsible travel practices, these challenges can be overcome.

By promoting local tourism, destinations can diversify their offerings, reduce the strain on overcrowded tourist areas, and create a more sustainable and inclusive tourism sector. Travelers can contribute to the preservation of cultural heritage, support local economies, and gain unique insights into the local way of life.

In conclusion, local tourism is an invaluable and transformative way to travel. It allows us to step off the beaten path, connect with local communities, and make a positive impact on the destinations we visit. Through local tourism, we can foster cultural appreciation, economic growth, and environmental sustainability, ensuring a more vibrant and responsible future for the travel industry.

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What is a Local Tourist and Why You Should Become One?

Have you ever driven past that quirky roadside attraction and wondered what was inside? 

Stumbled on a flyer for a festival in a nearby town and wished you could go?

Turns out, unlocking travel adventures doesn’t have to mean expensive flights and far-off lands.

This is where the “local tourist” comes in – someone ready to explore hidden gems and fresh experiences within their own region. 

Embrace lower costs, support your community, and find unexpected wonder just a short trip from home.

What is a Local Tourist?

Types of local tourists.

• why is local tourism important?

Advantages of Local Tourism

Disadvantages of local tourism, how to be a local tourist, examples of local tourism experience, common mistakes to avoid as a local tourist, tips for planning a local tour, local tourist vs. traditional tourist.

• Researching local events and activities
• Finding off-the-beaten-path destination
• Exploring local cuisine and culture
• Take a different mode of transportation
• Talk to locals for recommendations

Wrapping Up

A local tourist refers to an individual who visits attractions, engages in tourism activities, or generally explores areas within their own country, state, or community, as opposed to traveling abroad.

This can include day trips to local attractions, staycations (where one stays at home but engages in leisure activities within driving distance), or short trips to other parts of their own country.

Forget exotic destinations and faraway lands – sometimes, the greatest adventures are closer than you think.

Enter the local tourist : a breed of explorer who rediscovers the magic of their own city, state, or region with fresh eyes.

Think beyond your daily routine. Imagine visiting local landmarks as if you’re seeing them for the first time.

Unearth hidden gems in your own neighborhood – a cozy cafe tucked away on a side street, a breathtaking park you’ve never explored, or an artisan workshop brimming with local flair.

Local tourism isn’t just about sightseeing, it’s about connecting. Strike up conversations with friendly shopkeepers, learn the stories behind historical sites, and savor the local cuisine with newfound appreciation.

It’s about rediscovering the soul of your own community and forging genuine connections with the people who make it unique.

So, ditch the suitcase and embrace the local adventure!

Weekend getaways to charming nearby towns, day trips to forgotten historical sites, or simply exploring a different corner of your city – the possibilities are endless.

Pack your curiosity, not your preconceived notions. Leave the tourist traps behind and unlock the magic waiting right in your own backyard.

You might be surprised by the hidden treasures and authentic experiences waiting to be discovered.

Remember, local tourism isn’t a vacation, it’s a mindset. It’s about appreciating the familiar with fresh eyes, supporting your community, and leaving a positive impact wherever you wander.

Are you ready to answer the call and become a local tourist in your own city? The adventure awaits!

Local tourism isn’t a one-size-fits-all adventure – it’s a vibrant tapestry woven with endless possibilities to match your unique desires.

Forget rigid categories; here’s how you can customize your local exploration :

1. The Foodie Forager

Indulge your taste buds! Embark on a culinary quest , savoring hidden gems like street food stalls, bustling markets, and hole-in-the-wall restaurants that locals frequent.

Uncover regional specialties, learn traditional cooking techniques, and connect with passionate food artisans. Your taste buds will thank you!

2. The History Hunter

Delve into the whispers of the past ! Explore historic sites, museums, and forgotten corners of your city, unearthing stories of bygone eras.

Join local walking tours led by passionate guides who bring history to life, or simply wander through charming neighborhoods and let the architecture tell its own tale.

3. The Adventure Seeker:

Crave adrenaline-pumping thrills? Local adventures await! Hike through hidden trails, kayak on pristine waterways, or challenge yourself with local outdoor activities.

Escape the city bustle and reconnect with nature, all while discovering breathtaking landscapes on your doorstep.

4. The Culture Connoisseur

Immerse yourself in the vibrant tapestry of local culture!

Attend festivals and celebrations, learn traditional crafts from artisans, or visit art galleries showcasing local talent.

Engage in conversation with residents, soak up the unique atmosphere, and discover the heart and soul of your community.

5. The Offbeat Explorer

Seek the unusual and unexpected! Explore abandoned buildings transformed into art spaces, visit quirky museums dedicated to unique themes, or follow intriguing rumors of hidden gems whispered by locals.

Embrace the unknown, embrace the offbeat , and discover a side of your city you never knew existed.

Why is Local Tourism Important?

Sure, tourist traps have their charm, but wouldn’t you rather discover the beating heart of a place?

That’s where local tourism steps in, offering a treasure trove of benefits that reach far beyond your own personal satisfaction.

Here’s why embracing the local scene matters more than ever:

1. Empowering Communities, Not Exploiting Them

Ditch the mass tourism model that often bypasses local communities.

Your choice to explore locally injects your dollars directly into the veins of the city, supporting family-run businesses, artisans, and cultural initiatives.

Think of it as an investment in the very soul of the place you’re visiting.

2. Sustainability Superhero

Forget the carbon footprint of long-haul flights! Local tourism encourages eco-friendly exploration.

Think cycling through hidden alleys, exploring local parks, or indulging in a picnic with fresh, regional produce.

Your green choices add up, making a positive impact on the environment you’re enjoying.

3. Preservation Power

Imagine wandering through a museum curated by locals, their stories breathing life into artifacts.

Local tourism promotes cultural heritage preservation, ensuring traditions and local knowledge are passed down to future generations.

You’re not just a visitor, you’re a temporary guardian of a unique cultural tapestry.

4. Beyond the Glitz, Into the Grit

Forget picture-perfect postcards – the real magic lies in the unexpected.

Local exploration lets you stumble upon hidden gems, charming cafes tucked away, and vibrant street art that tells the city’s authentic story.

It’s about peeling back the tourist veneer and discovering the raw, unfiltered beauty of a place.

5. Fostering Connections, Not Just Checkmarks

Ditch the impersonal “hello” at a crowded landmark. Local tourism opens doors to meaningful connections.

Strike up conversations with shopkeepers, join community events, or take a cooking class led by a local.

These authentic interactions create memories that linger long after your tan fades.

6. Your Own Backyard, a World of Wonder

Don’t underestimate the magic of your own city. Local exploration allows you to rediscover hidden corners, appreciate familiar sights with fresh eyes, and unearth forgotten neighborhoods.

Your own backyard becomes an exciting playground, waiting to be explored with a sense of curiosity and adventure.

Forget expensive plane tickets and tourist traps – there’s a hidden treasure chest waiting to be discovered right in your own backyard!

Embracing local tourism isn’t just about saving money (although that’s a sweet bonus!), it’s about unlocking a world of unique experiences and positive impacts that benefit both you and your community.

Here’s why ditching the traditional tourist path and becoming a local explorer is a win-win for everyone:

1. Experience Authenticity, Not Artificiality

Dive headfirst into the real deal! Ditch the commercialized tourist experiences and immerse yourself in the true spirit of a place.

Interact with locals, savor authentic cuisine that bursts with flavor, and participate in traditions that tell the story of your city.

No more manufactured souvenirs – here, you’ll discover unique treasures made with love by local artisans.

2. Empower Your Community

Every dollar spent at a local business stays local, directly impacting the people who make your city vibrant.

Support family-run cafes, charming boutiques, and independent artists – your choices have the power to empower livelihoods and fuel community development.

Remember, tourism dollars often bypass local communities, so choosing local is choosing to make a difference.

3. Go Green, Explore Keen

Ditch the carbon footprint of long-haul flights and embrace the eco-friendly side of travel.

Local tourism often involves shorter distances, meaning less environmental impact and a lighter step on our planet.

Imagine exploring hidden gems on a bicycle, soaking up the scenery on a local hike, or enjoying a picnic in a nearby park – sustainable adventures await!

4. Unearth Hidden Gems

Forget following the well-trodden tourist path and embark on a treasure hunt for the extraordinary!

Local exploration allows you to stumble upon charming cafes tucked away on side streets, discover scenic trails off the beaten track, and unearth historic landmarks forgotten by time.

Your city holds secrets waiting to be unveiled – become a local explorer and unlock them!

5. Preserve the Past, Shape the Future

By supporting local artisans, museums, and historical sites, you’re not just buying a souvenir, you’re investing in the future.

Local tourism helps preserve cultural heritage, ensuring traditions and stories are passed down to future generations.

Imagine supporting a local artist who keeps traditional crafts alive, or visiting a museum that tells the unique story of your city – you’re becoming a part of its legacy.

6. Escape the Crowds, Find Your Zen

Ditch the shoulder-to-shoulder crowds at popular tourist destinations and discover the serenity of local exploration.

Lesser-known spots offer peaceful experiences where you can truly connect with your surroundings.

Imagine enjoying a quiet picnic in a hidden park, exploring a local market without the tourist frenzy, or soaking up the tranquility of a charming neighborhood street – your own city can be your personal oasis.

7. Budget-Friendly Adventures

Don’t let travel dreams be limited by your wallet! Local tourism is often the more cost-effective option.

Ditch expensive flights and luxurious accommodations, and explore your city on your own terms.

Imagine discovering free local events, exploring parks and green spaces, or enjoying affordable meals at family-run restaurants – the adventures are endless, and your wallet will thank you.

While local tourism boasts a treasure trove of benefits, it’s important to acknowledge that, like any adventure, it also comes with its own set of potential challenges.

So, before you pack your backpack and ditch the passport, let’s take a peek at the flip side of the coin:

1. Feeling Familiar Fatigue

Sometimes, even the most beautiful backyard can start to feel repetitive.

Compared to the dizzying array of options offered by international destinations, local areas might seem limited in terms of attractions, accommodations, and activities.

If you crave constant novelty and diverse experiences, local exploration might not always satisfy your wanderlust.

2. Been There, Done That?

For frequent local explorers, the excitement of discovering entirely new cultures, landscapes, and traditions associated with international travel can be missing.

While your own city holds hidden gems, the allure of the unknown and exotic might beckon louder, calling you to venture beyond familiar surroundings.

3. Popularity Paradox

Though often less crowded than major tourist hubs, even local gems can suffer from overcrowding during peak seasons or holidays.

This can transform a peaceful exploration into a shoulder-to-shoulder scramble, diminishing the quality of your experience.

Remember, sometimes, the magic lies in finding the balance between hidden treasures and manageable crowds.

4. Blinded by Routine

It’s easy to take your own backyard for granted. Familiarity can breed a sense of “been there, done that,” causing you to overlook the unique beauty and hidden wonders right under your nose.

Don’t underestimate the power of a fresh perspective! Look at your city with new eyes, and you might just be surprised by what you discover.

5. Weather Woes

Unlike the controlled environments of some tourist destinations, local exploration is at the mercy of nature’s whims.

Unfavorable weather can disrupt your plans, especially if you’re focusing on outdoor activities.

Remember, flexibility is key when embarking on local adventures – be prepared to adapt and embrace the unexpected.

6. Where’s the Wow Factor?

Let’s be honest, the allure of the exotic is undeniable.

Distant landscapes and foreign cultures hold a certain mystique that local destinations might not always possess.

If your heart yearns for the thrill of the unknown and the awe-inspiring “wow” factor, local exploration might leave you wanting a bit more.

7. Routine Rituals

Repeated visits to the same local spots can, over time, create a sense of routine.

The element of surprise and adventure can diminish, replaced by a comfortable predictability.

Remember, even local explorations can be infused with fresh experiences – try new activities, explore different neighborhoods, and keep your curiosity alive!

Forget needing a plane ticket to ignite your wanderlust! You have a hidden adventurer waiting to be unleashed, right in your own backyard. Buckle up, because we’re diving into the exciting world of becoming a Local Tourist mastermind . No need for passports or itineraries – just a curious mind and an openness to rediscovering your city with fresh eyes.

Think of it like being a secret agent on a mission to unlock the hidden magic of your own town. Ditch the usual haunts and embark on a treasure hunt for hidden gems, local flavors, and experiences that truly capture the soul of your community. Forget generic souvenirs – here, you’ll find unique treasures in bustling markets and discover delectable dishes at family-run cafes that will become your personal travel memories.

Ready to unleash your inner explorer? Here are some missions to get you started:

1. Become a Shutterbug Spy

Grab your camera and transform ordinary sights into extraordinary captures.

Use a macro lens to reveal hidden details in architecture, nature, or street scenes.

Bonus points for joining a local photography tour – a perfect opportunity to learn insider tips and hidden locations.

2. Embrace the Sunrise Serenade

Swap hitting the snooze button for a dawn adventure.

Witness the magic of your town waking up – take an early morning stroll, find a sunrise spot with breathtaking views, or simply bask in the quiet beauty of a new day.

Remember, sometimes the most amazing discoveries happen when the world is still sleepy.

3. Ascend to New Heights

Seek out hidden viewpoints for a bird’s-eye perspective.

Whether it’s a rooftop bar with panoramic vistas, a hilltop offering breathtaking landscapes, or a scenic overlook that reveals your town in a whole new light – seeing things from above can shift your perspective and spark fresh discoveries.

4. Join the Secret Society of Walkers

Local guides often offer free walking tours, packed with fascinating history, hidden gems, and insider tips.

Learn about the stories etched in your city’s streets and uncover secret spots known only to a few.

No guided tours available? No worries! Embark on a self-guided adventure with a map and a sense of curiosity.

5. Explore Uncharted Territories

Ditch your usual routine and venture beyond your comfort zone.

Explore unfamiliar neighborhoods, charming streets you’ve never noticed before, or quirky shops waiting to be discovered.

Remember, the greatest adventures often start with a single step into the unknown.

6. Become a History Buff

Dive into the rich tapestry of your town’s past. Visit local archives, museums, or historical societies to uncover forgotten stories and hidden chapters.

Understanding your heritage adds depth and meaning to your local adventures.

7. See the World with New Eyes

Look at familiar sights with a fresh perspective.

Climb a tree, lie on a grassy hill, or sit by the waterfront. Observe the world from unexpected angles and rediscover the beauty in everyday details.

You might be surprised by what you find!

8. Share the Adventure

Play tour guide for a friend who hasn’t seen your favorite spots.

Share your local gems, hidden cafes, and unique experiences.

Creating memories together adds a whole new layer of joy to your local tourist adventures.

9. Immerse Yourself in Local Vibes

Check event calendars and discover the vibrant life of your community.

Attend concerts, markets, art exhibitions, and cultural celebrations.

Immerse yourself in the energy and connect with your fellow townspeople.

10. Become a Culinary Adventurer

Embark on a delicious journey at eateries you’ve never tried.

Sample local specialties, support small businesses, and discover hidden culinary gems that will tantalize your taste buds.

Remember, the best way to experience a culture is through its food!

11. Reconnect with Nature

Rediscover the beauty of your local parks, botanical gardens, or nature reserves.

Breathe in the fresh air, soak up the greenery, and find moments of peace and tranquility amidst the urban buzz.

Sometimes, the best adventures are the quiet ones.

12. Be an Information Insider

Stay informed about the latest happenings in your town.

Read local blogs and magazines, follow social media pages, and keep an eye out for upcoming events and hidden attractions.

Remember, knowledge is power, and it can unlock even more exciting local adventures!

Forget the predictable souvenir shops and crowded landmarks – local tourism is about unearthing the unexpected jewels that most visitors miss.

Imagine yourself stepping beyond the well-trodden tourist path, embarking on an adventure that ignites your senses and connects you with the heart and soul of a place.

Here are just a few examples to spark your imagination:

1. Become a Culinary Explorer

Skip the generic restaurants and join a cooking class led by a local .

Learn the secrets of regional dishes, your hands kneading dough or stirring spices just like generations before you.

Imagine savoring your creation, not just a meal but a story on your plate.

2. Wanderlust by Bicycle

Ditch the tourist buses and hop on a bicycle (or tuk-tuk, depending on your location!).

Navigate hidden alleys, discovering charming cafes tucked away from the crowds.

Breathe in the fresh air, feel the wind in your hair, and stumble upon unexpected street art that tells the city’s hidden stories.

3. Unveil the Nightlife with Locals

Instead of tourist bars, seek out a hidden jazz club recommended by a friendly shopkeeper.

Let the music wash over you, share laughter with locals, and experience the city’s vibrant pulse after dark.

Remember, the most authentic connections often happen beyond the tourist spotlight.

4. Market Marvels

Forget souvenir shops – immerse yourself in the vibrant energy of a bustling local market.

Haggle with friendly vendors, sample exotic fruits and spices , and discover unique handcrafted treasures.

Let the sights, smells, and sounds transport you to the heart of the local culture.

5. Walking Through History

Join a guided walk led by passionate locals , unveiling hidden corners of the city.

Immerse yourself in its history, architecture, and culture through their captivating stories.

From cobbled alleyways to forgotten squares, discover the city’s hidden gems with a newfound appreciation.

6. Nature’s Hidden Gems

Ditch the crowded parks and find your own quiet retreat.

Ask a local about their favorite hiking trail, leading you to breathtaking waterfalls or panoramic views untouched by tourist masses.

Breathe in the fresh air, reconnect with nature, and create memories that go beyond the ordinary.

7. Craft Your Own Souvenir

Instead of generic trinkets, create a unique souvenir filled with local flair.

Participate in a pottery, weaving, or painting workshop led by skilled artisans.

Learn new techniques, embrace the local spirit, and take home a reminder of your journey that’s truly one-of-a-kind.

8. Storytelling by Elders

Gather around a crackling campfire or in a cozy cafe, listening to captivating stories passed down through generations .

Imagine elders weaving tales of the region’s history, folklore, and traditions.

Feel the past come alive, gaining a deeper understanding of the place you’re exploring.

9. Immerse Yourself in Local Traditions

Go beyond the sightseeing and delve into the local way of life.

Stay with a local family or on a farm , experiencing daily routines, sharing meals, and gaining insights into their customs.

Fish or sail alongside local fishermen , learning their techniques and stories.

Attend gigs, theater shows, or football games , immersing yourself in the vibrant local entertainment scene.

10. Strike Up Conversations

Remember, the most rewarding experiences often come from genuine interactions. Don’t be afraid to speak to as many people as you can .

Ask locals about their lives, traditions, and favorite spots.

Their recommendations will lead you to hidden gems and create memories that linger long after you return home.

Local tourism isn’t about replicating the sanitized tourist experience – it’s about immersing yourself in the authentic tapestry of a place.

But even the most enthusiastic explorer can make missteps.

Here’s how to navigate like a local pro and avoid some common pitfalls:

1. Ignoring Cultural Cues

Don’t be that oblivious tourist! Respect local customs and dress codes.

Research appropriate behavior, especially at religious sites or cultural events.

Remember, a little cultural sensitivity goes a long way in earning respect and fostering genuine connections.

2. Being a Picture-Obsessed Paparazzi

While capturing memories is part of the fun, don’t become a nuisance. Be mindful of locals going about their daily lives.

Ask permission before taking photos of people, especially children. Remember, you’re a guest, not a paparazzo on a mission.

3. Bargaining Like a Bully

Haggling can be fun, but don’t turn it into a hostile takeover.

Research fair prices beforehand and avoid lowball offers that disrespect local livelihoods.

Remember, fair bargaining is about mutual respect, not about winning a prize.

4. Sticking to the Tourist Ghetto

Resist the siren song of overpriced souvenir shops and crowded restaurants. Venture beyond the well-trodden path.

Explore local markets, hidden alleyways, and family-run businesses.

You’ll discover authentic treasures and support the very community you’re trying to experience.

5. Treating Locals Like Tourist Attractions

Remember, locals are people, not photo ops. Don’t intrude on their privacy or bombard them with questions.

Engage in respectful conversations, learn from their stories, and appreciate their hospitality without treating them like museum exhibits.

6. Leaving a Trail of Trash

Be a responsible guest ! Dispose of your waste properly, respecting the environment and the community you’re visiting.

Remember, the magic of local tourism lies in leaving a positive footprint, not a pile of plastic bottles.

7. Ignoring the Power of “No”

It’s okay to say no! If something feels uncomfortable or exploitative, don’t be afraid to decline.

Trust your gut and avoid situations that compromise your own well-being or violate local customs.

8. Forgetting the Power of Gratitude

A simple “thank you” goes a long way! Express your appreciation to locals who help you, share their knowledge, or offer you kindness.

Remember, genuine gratitude fosters positive connections and enriches your travel experience.

Forget the same old tourist traps – your city is an untapped treasure chest waiting to be plundered!

Ditch the predictable and embrace the extraordinary with these creative ways to supercharge your local tourism adventures :

1. Theme Yourself into Thrills

Craft epic itineraries based on your passions. Become a history buff, hunting down forgotten landmarks.

Unleash your inner artist, seeking out vibrant street art murals. Or transform into a ghost hunter, chilling your spine with tales of haunted houses. Imagine:

• Graffiti Guerrilla:  Go on a “hunt” for captivating murals, capturing their vibrant stories with your camera.
• Time Traveler:  Step into the past, visiting historical sites and imagining life in different eras.
• Foodie Quest:  Embark on a culinary adventure, savoring iconic dishes from hidden local gems.

2. Challenge Accepted!

Spice things up with mini quests and playful challenges.

Turn your exploration into a photo scavenger hunt, capturing quirky landmarks or hidden details.

Seek out lesser-known spots using online forums, transforming yourself into a local legend.

3. Mythical Encounters

Dive into the fantastical side of your city. Visit places woven into local legends, fueling your imagination.

Explore “haunted” houses, or uncover the secrets of mythical creatures said to roam your streets.

4. Locals Know Best

Don’t be a stranger! Strike up conversations with baristas, farmers, or fellow travelers.

Their insider knowledge can unlock hidden gems and unique experiences you wouldn’t find on any map.

5. Nighttime Ninja

Unleash your inner explorer after dark. Escape the city lights and find a quiet spot to become a stargazer, capturing the cosmos with your camera.

Or, transform into a nocturnal photographer, capturing the city’s illuminated beauty in a new light.

6. Master Local Skills

Become a culinary artist with a cooking class, learning to whip up regional dishes.

Unleash your creativity with pottery, weaving, or painting workshops, taking home a piece of your local adventure.

7. Urban Explorer

Channel your inner Indiana Jones, safely venturing into abandoned buildings, tunnels, or hidden alleys (with permission, of course!).

Climb to rooftops for panoramic city views, or delve into the depths of old subway stations, uncovering forgotten secrets.

8. Dress Up for Adventure

Let your imagination run wild with themed dress-up days.

Travel back in time with vintage clothing while exploring historical sites.

Or, unleash your inner superhero or fantastical creature, adding a playful twist to your local explorations.

9. Immerse Yourself in the Local Vibe

Dive into the heart of your city’s creative spirit.

Catch captivating live music, wander through vibrant art exhibitions, or join an open mic night to connect with local artists.

Even street performers can become your guides, their music telling the story of your city’s soul.

10. Create Your Local Bucket List

Let your imagination run wild!

Compile a list of unique experiences you want to have in your own backyard.

Hike to a nearby hill for a breathtaking sunrise, or discover hidden green spaces that become your personal secret gardens.

Forget the rigid “local” and “tourist” labels – travel is a vibrant tapestry woven with diverse threads of exploration!

While both seek adventure, their approaches paint different brushstrokes on the canvas of discovery.

1. Local Tourists: The Insiders’ Guide

• Definition:  Residents who deeply understand their region’s culture, customs, and language.
• Familiarity:  They know the best places to eat, shop, and have fun, sharing their knowledge with pride.
• Insider Knowledge:  They unveil hidden gems, local cuisine, and landmarks unknown to outsiders.
• Attachment:  A strong sense of pride and connection fuels their desire to delve deeper into their community.
• Example:  A Tokyo resident navigating hidden cafes and secret scenic spots.

2. Traditional Tourists: Fresh Eyes, Wide-Eyed Wonder

• Definition:  Visitors seeking leisure, pleasure, or business experiences, often unfamiliar with the local culture.
• Limited Time:  Relying on guidebooks, maps, and locals for information during their temporary stay.
• Popular Attractions:  Drawn to famous landmarks, restaurants, and accommodations for a well-known experience.
• Outsiders:  Lacking the ingrained connection, but bringing a unique freshness to their exploration.
• Example:  A traveler in Paris ticking off iconic landmarks and trying classic French pastries.

3. Usage in a Sentence:

When writing about travel experiences, use “local” and “tourist” accurately:

• “I met some locals in Tokyo who shared their hidden gems.”
• “I enjoyed a delicious meal at a local Parisian restaurant.”

Ditch the well-trodden tourist trails and embrace the untamed magic of local adventures!

This isn’t about ticking off landmarks; it’s about savoring hidden gems, learning from elders’ wisdom, and sharing stories with smiling faces you’ll never forget.

Local tourism isn’t a trend, it’s a heartfelt connection .

It’s about embracing the unexpected, asking questions with an open heart, and leaving a positive footprint wherever you wander.

So, pack your curiosity, not your preconceived notions .

Step outside your comfort zone, spark conversations, and discover the magic that unfolds when you explore like a local.

The world is waiting – are you ready to answer its call?

FAQs (Frequently Asked Questions)

Is local tourism just for budget travelers.

Absolutely not! While it can be cost-effective, local tourism goes beyond affordability. It’s about seeking authentic experiences, supporting local communities, and forging deeper connections with the places you visit, regardless of your budget. Imagine skipping overpriced tourist traps and savoring delicious street food with locals instead – that’s the magic of local exploration!

But I don’t know anyone in the place I’m visiting! How do I connect with locals?

Embrace the spirit of adventure! Strike up conversations with shopkeepers, ask for recommendations at cafes, or join local events or guided tours led by passionate residents. You’ll be surprised at how open and welcoming locals are to curious travelers seeking genuine connections.

Isn’t exploring on my own more adventurous than following a guided tour?

It can be! But local guides offer insider knowledge, hidden gems, and cultural insights you might miss on your own. Think of them as friendly navigators, unlocking the city’s secrets and enriching your experience with local stories and traditions.

But won’t I miss out on famous landmarks as a local tourist?

Of course, you can still visit iconic attractions! But the beauty of local tourism lies in discovering hidden gems beyond the typical tourist trail. Imagine stumbling upon a charming bookstore tucked away in a quiet alley or savoring local cuisine at a family-run restaurant – these are the moments that create truly unforgettable memories.

I’m worried about getting lost or not speaking the language.

Don’t let that hold you back! Many locals appreciate your effort to engage with their culture, even if you make mistakes. Embrace the adventure of navigating with a map or translation app, and remember, getting lost can lead to unexpected discoveries!

What’s Local Tourism All About?

Ditch the tourist traps and dive into the soul of a place! Local tourism is about connecting with communities, supporting local businesses, and experiencing authentic culture. Imagine savoring hidden culinary gems, learning traditional crafts from artisans, or sharing stories with friendly locals – that’s the magic of exploring like a local, not a tourist.

How Can I Be a Responsible Local Tourist?

Respect the local culture and environment. Support local businesses, dress modestly at religious sites, and dispose of waste responsibly. Remember, you’re a guest in their community, so be mindful and leave a positive impact.

I’m Ready to Dive In! What Are Some Local Tourism Resources?

There are countless resources to help you plan your local adventure! Look for websites like Couchsurfing, local food tour companies, or community-driven platforms like Airbnb Experiences. Social media groups focused on specific destinations can also offer valuable insights and recommendations.

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Help! I Need Ideas for U.S. Travel, With High Vaccination Rates, Please

A reader asks for recommendations for domestic travel destinations, particularly places that rely on tourism — and encourage vaccinations.

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By Sarah Firshein

Dear Tripped Up,

I know that Europe will soon open to fully vaccinated Americans, but are there any cities or communities in the United States that are encouraging vaccinated people to visit? I would like to travel again, but I’m not ready for a long flight. And I’d also like to support domestic tourism-reliant communities — especially those encouraging vaccinations. Hetal

Dear Hetal,

In a May survey of 1,200 U.S. adults from the tourism market research firm Destination Analysts, nearly 59 percent of respondents said they were unlikely to travel outside the country until the pandemic is resolved. That’s a big difference from a year ago — when that figure was around 75 percent — but the data suggests the vast majority of trips this summer will be domestic.

As for the key question — Where to, first? — there are plenty of tourism-reliant domestic destinations that are encouraging visitation and vaccines in ways large and small.

Los Angeles, which drew 43 million domestic visitors in 2019 and is projecting 35 million this year — and where more than half of residents ages 16 and over are fully vaccinated — has a slew of new initiatives to jump-start tourism. As part of its new #StartYourComeback campaign, Los Angeles Tourism has assembled dozens of deals on hotels, spas and other local businesses, and partnered with CLEAR , the biometric technology most commonly seen at airports: Soon, attendees at local events and large meetings may be screened upon entry by CLEAR’s Health Pass , which can store Covid test results and vaccination records.

New York City, meanwhile, has made its vaccines available to any U.S. resident ages 12 and older — locals and out-of-towners alike. In May, the city announced an initiative to administer Johnson & Johnson’s single-shot vaccine from mobile vaccination sites stationed around popular sites like Central Park and the American Museum of Natural History. A February 2021 report from NYC & Company, the city’s tourism promotion agency, and Tourism Economics, an Oxford Economics company, estimates this year’s domestic-visitation numbers to be around 32 million (down from around 53 million in 2019), around 49 million next year and back to peak levels by 2023.

Ongoing vaccine incentives around the city range from free Shake Shack goodies to CitiBike memberships. In May, the New York Knicks offered free game tickets (Los Angeles is doing something similar with season tickets to the Kings and Galaxy) and New York State doled out free two-day passes to its state parks.

In New Orleans, which drew 19.75 million visitors in 2019 — a 6.7 percent increase from 2018 — one advertisement in the “Sleeves Up, NOLA” campaign includes an illustration of a vaccine vial paired with the words: “May Cause: Mardi Gras, Second Lines, Saints Games, Crawfish Boils, Festivals.” Around the city this spring, vaccination events in conjunction with bars and restaurants included “shots for shots” or piles of crawfish, and other local businesses have also offered promotions for anyone with a vaccination card.

In Charlottesville, Va. — a charming college town that’s long drawn visitors to its historical sites and nearby Shenandoah National Park, and has been eager to reboot tourism ever since the violent “Unite the Right” rally in 2017 — Champion Brewing Company is giving a free beer to customers who show a vaccination card documenting at least one shot. Statewide, Virginia, which lost $14.1 billion in visitor spending between January 2020 and April 2021, is doing a big marketing push for road trips and drive-to visitation; an ongoing WanderLove campaign highlights the Commonwealth’s outdoor attractions and collection of 275 colorful, Instagrammable, roadside “LOVE” signs .

Beyond that, certain domestic travel (and travel-related) companies have come out in support of vaccines, even mandating them for their guests and staff. United Airlines’ Your Shot to Fly sweepstakes trades proof of vaccination for free flights. Starting with its August sailings, Lindblad Expeditions, a cruise company based in New York City, is requiring all guests 12 years and older to be vaccinated. As of July 1, American Queen Steamboat Company , an Indiana-based river-cruise company, and Victory Cruise Lines, its sister company, are requiring all shipboard crew members, non-shipboard employees and passengers to be fully vaccinated. And in partnership with the White House, Uber and Lyft are offering free rides to vaccination sites.

Lastly, while some Caribbean destinations are still complicated for Americans, Puerto Rico, which hit record-high tourism revenue in 2019, just two years after Hurricane Maria , has eased some of its entry guidelines : Fully vaccinated travelers arriving on domestic flights can skip the required Covid test and are exempt from the outdoor mask mandate.

Sarah Firshein is a Brooklyn-based writer. If you need advice about a best-laid travel plan that went awry, send an email to [email protected] .

Follow New York Times Travel on Instagram , Twitter and Facebook . And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation.

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Is Local Tourism the Next Global Trend?

From humble beginnings TravelLocal is starting to take mainstream tourism by storm, Travel Begins at 40 talks with its co-founder Huw Owen about the company and why local tourism is an important part of responsible tourism.

What do you see TravelLocal, or local tourism, as meaning?

TravelLocal is all about engaging with a destination – getting to know the people who live there and becoming immersed in the culture. We embody this, putting customers in direct contact with local companies so that they can share their knowledge and expertise. This means that they get better value and a more authentic experience while also ensuring a fairer deal for the people on the ground.

What cuts TravelLocal out from competitors in the market?

The main thing that sets us apart from the rest of the travel industry is our focus on local expertise. The majority of our clients are well travelled and keen to engage with the culture of the destination they’re visiting rather than simply touring the main sites. Our platform allows them to get in direct contact with a local company, hand picked and tested by us, to create their own bespoke tour. This level of knowledge and granular detail simply cannot be accessed on the international market, it can only be found by going straight to the people who know the country best – the locals.

Why now? Is there a general movement towards ethical and local tourism?

Without a doubt there is. According to the 2017 ABTA travel trend survey, 70% of travellers want to contribute to the local economy during their trip and this is something that we have always advocated. When shopping through traditional tour operators, it is hard to know where the money goes and how much of it sits with the middleman. I think it is because of this uncertainty, and an increasing focus on making sure that tourism does good on the ground, that people are reaching out to companies like ours.

The most vital things for us when choosing a new partner are creativity, reliability and passion.

How do your local partners really benefit from your business model?

For many years, the flow of international tourism has been directed against locally owned companies. I used to run TravelLocal’s partner company in Cambodia and it was so difficult for us to reach customers because we were in direct competition with huge multinational tour operators. It was hard for people to find us and, if they came to us through a tour operator, we would find ourselves sidelined in the communications. Through our business model, the local companies are brought back to the forefront and offered the recognition they deserve. More of the customer’s money ends up in the destination which helps these companies to flourish – employing more people and encouraging others to engage with the tourism industry. We aim to level the playing field by giving our partners the opportunity to share their knowledge and prove to customers why it is always best to buy local.

How do you choose your local partners?

The most vital things for us when choosing a new partner are creativity, reliability and passion. We are drawn to companies who are offering exciting itineraries and putting a spin on their destination’s average tourist highlights, all while offering exceptional customer service. It is also essential that they are locally owned, registered in the destination and are experienced in providing high quality holiday experiences. We check all their reviews, get in touch with previous clients and put their communication strategies to the test to make sure that they share our ethos of putting the customer first.

I think that there is now an opportunity to build a more sustainable future. Buying directly with a local company is one of the best ways to do this

I read somewhere that you and your partners are driving the revolution – how are you doing that?

There is a strong feeling amongst the TravelLocal network that the industry is undergoing a sort of generational change. A few years ago it was top down expertise delivered by a high-end tour operator – and prices to match. Now it’s being led by both technology – platforms like ours rather than bricks and mortar shops – and by our local partners and their exceptional local knowledge. Those two things combined are exceptionally disruptive. More broadly – this is a terrible cliche but it’s true – our customers are also driving this. We get amazing reviews which we are very proud of and we are passionate about quality. Customers can perceive that, and coupled with the buy local ethos they have something they’re prepared to shout about. We get many bookings simply from word of mouth recommendations. We are also getting bookings from many countries around the world – that excites all of us. It shows that the movement we’re driving has a global impact.

How is the customer experience on the ground changing?

Good question – the answer from us would be “a lot”. But the answer elsewhere in the more mainstream bits of the industry is that it’s inching forwards. We use technology to improve it, but at the moment the customer experience on the ground is in the hands of our expert local partners. It is they who finally have an outlet for their creativity and innovations. I vividly remember working for one of the big international tour operators in the UK and we dictated the experience, and ignored more unusual or niche experiences that were being suggested by locals in the destination. Now, we have the chance to turn that on its head – if you’re a great local travel company, passionate and creative about your destination, you can speak to a global marketplace directly on TravelLocal.

I think more broadly we see many changes driven by customers of all ages around niche interests. I have a strong memory when I first moved to Cambodia of all these thousands of travellers coming to Phnom Penh and seeing the city in a certain “classic” way, and I just thought “what a waste of everyone’s time”. There was a Phnom Penh they were not being shown that was much more layered and interesting – a great view from a well chosen rooftop bar, the rambling old colonial school where the Khmer Rouge were educated, or a quiet temple that only locals knew about. The biggest mistake that we could see was that big international tour operators underestimated their own clients – they thought it was all about ticking off the top five things in a city, then moving on. But travellers these days are much more sophisticated than that. They also ignored modern history – you had to find niche operators to really get to grips with that. We could see as clear as day that if given the option to really delve into recent events people were very keen to do so.

Do some research into the destination and try to get creative with the itinerary rather than following the average tourist itinerary.

How is technology shaping the future of travel?

Online commerce has become a mainstay of our economy and, in recent years, people have become more and more inclined to shop for travel on the internet. It is tough to gain consumer trust online but once it’s gained it can be a very powerful tool for reaching large numbers of potential clients. It is thanks to technology that we are able to place our local partners at the forefront of the transaction, allowing customers to communicate directly with them through our messaging system. The internet helps us to make connections across the world and I think that this is something that will continue to grow in the travel industry – people are able to reach far further in an online world.

What is the future of ethical and luxury travel?

I think that we are moving into an era which calls for a partnership between traveller and destination. We have seen a backlash in recent years against careless tourism and we are seeing that more and more of our clients are keen to travel in a respectful way . It’s about getting to the heart of a destination while also travelling responsibly and, to put it plainly, doing the right thing. I think that there is now an opportunity to build a more sustainable future. Buying directly with a local company is one of the best ways to do this – the destination is their home, the iconic sites are part of their cultural heritage and they are better placed than anyone to bring ethical luxury travel to the forefront.

Supporting local tourism is just one way that you can engage with responsible tourism, read Mike Haynes on,  What is the Best Responsible Tourism Model for Myanmar?

A re you a member of a local tourism network?

TravelLocal is part of the Ethical Tour Operator’s Group (Tourism Concern) and all of our partners are members of tourism associations in their destination.

Finally, what is your advice for travellers wishing to have a genuine local tourism experience – what should they look for and what should they avoid?

I think that my most important piece of advice would be to make sure that they don’t just do the most popular things. Do some research into the destination and try to get creative with the itinerary rather than following the average tourist itinerary. Of course, I would also say that booking with locals is the best way to ensure an authentic travel experience. They are keen to engage with their destination in a new way and relish the challenge of creating off the beaten track itineraries. Don’t be afraid to ask for more and make sure you leave home with an open mind – you never know where people’s suggestions may take you.

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Explore topics.

Mark Bibby Jackson

Before setting up Travel Begins at 40, Mark was the publisher of AsiaLIFE Cambodia and a freelance travel writer. When he is not packing and unpacking his travelling bag, Mark writes novels, including To Cook A Spider and Peppered Justice. He loves walking, eating, tasting beer, isolation and arthouse movies, as well as talking to strangers on planes, buses and trains whenever possible. Most at home when not at home.

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How to be a Local Tourist

The Local Tourist has a simple goal: we want you to experience the fascination of a tourist while feeling the comfort of the local, no matter where you are.

The Local Tourist began many, many, MANY years ago as a guide to Chicago .

And not just to Chicago, but a guide to a specific neighborhood.

I started a hyper-local site because after I moved to the city, I wanted to take every opportunity to discover what was in my own “back yard.” I was a tourist, yet also a local. 

Chicago’s a major tourist destination, so on the surface, it’s easy and exciting to find things to do. It is easy, but precisely because of that complacency is common.

I also learned that, while not every place is the booming metropolis that is the Windy City, all destinations have something to share. From tiny towns like Tonopah, Nevada , and Charles City, Iowa , to college communities like West Lafayette/ Lafayette, Indiana , you can be a “Local Tourist” wherever you go.

When you’re local it’s easy to fall into a rut and do the same things over and over. When you’re a tourist, it’s easy to visit the places that every other tourist is visiting, and when you leave you feel like you haven’t really seen the place at all.

If you want to be a Local Tourist, if you want to explore with intention, whether you’re at home or somewhere else, we’re here to help.

What is a Local Tourist?

• A Local Tourist is someone who wants to go beyond the tourist traps…but knows that there are reasons those attractions are so popular.
• A Local Tourist wants to eat and drink local, shop at local boutiques, listen to local bands, view local art. 
• Local Tourists are not content to do the same ol’ same ol’; they want to get out and explore, to see new places and meet new people. 
• A Local Tourist wants to truly experience what is real and authentic, and to support those that create with passion and integrity.
• A Local Tourist wants to find what is unique about a place and what makes it worth visiting and worth experiencing.

Finally, a Local Tourist knows that there are no rules – if you want to check out the cheesiest, most tourist-y attraction there is, then do it, by golly! It’s your free time. We just want to help you enjoy it as much as possible.

To achieve that goal, here are 5 tips on how to travel like a local, and 5 tips on how to be a tourist in your own home.

How to travel like a local

It doesn’t matter where you are, if you use these tips you can explore anywhere with the comfort of the local. 

1. Ask the professionals

Start your exploration by finding out what the professionals suggest . As you’re planning your visit search for the local Convention and Visitors Bureau (CVB).

Usually, if you search “Visit {insert destination here}” you can find their website. Browse their recommendations and make notes of which ones appeal to you.

You’ll also want to follow them on whatever social media channels you use. They’ll often have an online version of their printed visitors guide, and if you’re planning far enough in advance you can request to have one mailed to you.

One of my favorite places to connect with local visitors bureaus is at the Travel and Adventure Show.

Related: get a free ticket to the Los Angeles Travel and Adventure Show .

2. Check Local Media

Explore the websites of your destination’s newspaper, radio and TV stations, and print and online magazines. These will have openings, closings, reviews, news, and upcoming events.

3. Talk to the locals

Before you arrive at your destination, seek out local bloggers and social media influencers. To find local sites, search {destination} + blog, and you can add whatever keywords interest you.

You can also ask those CVBs if they have any recommendations of people to follow.

Once you’re there, ask the people you interact with – concierges, taxi/ride-sharing drivers, cashiers, etc. – where they go to lunch, or where their favorite dive bar is, or what spot they love for great music.

If you build some flexibility into your visit, you can end up where the real locals go. 

4. Shop Local

Instead of getting your caffeine fix at a national chain, find the nearest locally-owned coffee shop.

When you’re planning dinner, skip the places you can find anywhere else and patronize the restaurant that has just one location.

Forget the big box store for any last-minute sundries; pick them up at the family-owned market. 

5. Take public transportation

Using an unfamiliar public transportation system can be intimidating, but it can show you a side of the city you wouldn’t see any other way. Before you go check out the local transit system’s website. You should be able to find fares, routes, and tips on how to get around.

This isn’t an option everywhere, of course. This is another area where the CVBs will come in handy.

How to be a Tourist in your own city

Aren’t you lucky – you actually live in a place that people pay to visit! They make a special trip to see what you have access to every day.

It’s that familiarity, though, that makes you forget all about what makes it unique, prompts you to look right past it, or even worse, proclaim that you’ll never go because there are too many tourists.

With these five tips on exploring your own city, you can experience the fascination of a tourist in your home town.

1. Take a tour

Dig a little deeper into your city’s past, its architecture, and what sets it apart from other cities with a tour.

Led by experts who are paid to know more than you do, you’re pretty much guaranteed to learn something new about where you live.

Almost every city has professional tours of some type, whether they’re trolley tours, hop-on hop-off tours, food tours, or bicycle tours.

2. Check out the Visitors Center

Just because you’re a local doesn’t mean you shouldn’t check out the Visitors Center. These places are staffed by people, often volunteers, who know so much about your home they’re tasked with sharing the best with anyone who visits.

A Visitors Center’s sole purpose is to help people navigate everything your city has to offer, so why not let them help you?

3. Take a Staycation

If you want to really feel like a tourist in your hometown, get a room. By staying in a hotel you can immerse yourself in the action, just like a tourist.

Ask the concierge and the bellhop where they go for dining and entertainment, and you’ll probably get some suggestions you never would have considered.

4. Go somewhere new to you

Humans are creatures of habit. Why not break out of the routine by visiting someplace new? Go to an entirely different part of town and walk the streets, absorbing all of the new sights and sounds.

For example, if you live in the Lincoln Park neighborhood of Chicago, go to Pilsen or Hyde Park for a day. If your home is Little Italy in San Diego, take a tour of Ocean Beach. Get out of your comfort zone!

5. Visit a tourist attraction

There’s a reason Navy Pier and Millennium Park are the most popular tourist attractions in Chicago . Likewise, there’s a reason Balboa Park is on every San Diego visitor’s itinerary.

The most popular tourist attractions are popular for a reason. Make it a challenge to find out why. You don’t even have to wait for an out-of-town visitor!

The whole idea behind The Local Tourist is to explore with intention and have fun. Whether that means traveling like a local or being a tourist in your own city, we hope these tips will help you be a Local Tourist no matter where you are!

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U.S. Department of Commerce

Travel and tourism.

The National Travel and Tourism Office , part of ITA, creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics, and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth through:

• Management of the travel and tourism statistical system for assessing the economic contribution of the industry and providing the sole source for characteristic statistics on international travel to and from the United States;
• Design and administration of export expansion activities;
• Development and management of tourism policy, strategy and advocacy;
• Technical assistance for expanding this key export (international tourism) and assisting in domestic economic development

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Secure .gov websites use HTTPS A lock ( A locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

• Search ITA Search

Travel and Tourism Contact Us

International trade administration contacts for the travel & tourism industry.

The International Trade Administration offers a range of industry expertise and business development opportunities for U.S. travel and tourism organizations including travel and tourism statistics, market intelligence, and trade events leveraging our National Travel and Tourism Office (NTTO) and the U.S. Commercial Service’s worldwide network located in 100 offices nationwide and in more than 70 international offices.

Take advantage of the expertise offered across the International Trade Administration export value chain.

National Travel & Tourism (NTTO) Staff Directory

In addition to providing statistics, the National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides  official travel and tourism statistics , and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth.  Contact our staff below:

Alex Lasry Deputy Assistant Secretary for Travel and Tourism Brian Beall Office Director Jennifer Aguinaga Deputy Director, Policy and Planning (202) 482-2404 Email Jennifer Aguinaga

Melissa Bennett Administration (202) 482-4004 Email Melissa Bennett

Richard Champley Program Manager & Senior Research Analyst  (202) 482-4753  Email Richard Champley

Curt Cottle Policy and Planning  (202) 482-4601 Email Curt Cottle

Rafael Gabriel Economist (202) 482-4555 Email Rafael Gabriel

Christina Gay  International Trade Specialist (202) 482-4257 Email Christina Gay

David Huether Deputy Director, Research (202) 482-1757 Email David Huether

Margie Parker  Program Assistant (202) 482-2408  Email Margie Parker

Julianna Rak  Trade Specialist (202) 963-8451 Email Julianna Rak Schermin Smiley Administration (202) 482-4866 Email Schermin Smiley

Tien Tian Economist, Research (202) 482-2054 Email Tien Tian

John Terpening   Economist (202) 482-6390 Email John Terpening

Global Travel & Tourism Team Leader

Looking for information on upcoming trade events or other business development opportunities? 

Please contact the Global Travel & Tourism Team Leader:

Karen Ballard Global Team Leader for Travel & Tourism [email protected]  

U.S. Commercial Service Offices in the United States

Looking for local assistance?  Use our zip code look-up to locate the office nearest you.

Zip Code Look-Up : https://www.trade.gov/commercial-services-offices-us

Break the Ice Media & Travel Alliance Partners have merged to offer you more as Travel Alliance Partnership.

How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization ( DMO ) or Tourism Promotion Agency ( TPA ), you’re able to get some free marketing that will help to distribute your message beyond your own efforts, and attract more visitors. Consider it as having someone in your corner that wants your business to succeed just as much as you do.

There are a few things you need to know in order to get the most exposure possible. Here are some tips and tricks for getting the most out of your partnership with local and regional tourism offices.

How DMOs Support Tourism

First, let’s talk about how local and state tourism offices are working to support local tourism. There is a lot that goes into promoting a destination – and most of it is behind the scenes.

Every local and regional tourism office has a website. Some are more in-depth than others, but they usually have listings for the same categories: things to do, lodging, food and drink. This is where visitors can find the contact information for specific attractions and businesses, as well as pictures and descriptions. Most websites also have event calendars that showcase festivals, performances, even seminars taking place across the region.

Most tourism offices still distribute thousands of printed brochures via welcome centers, thruway stops and visitor requests. Through gorgeous photos and captivating language, guides or brochures paint an overall picture of what a visitor can expect. Many also offer ad space if you want to stand out in front of an interested audience.

Hear from marketing expert Robert Rose on building an addressable and interested audience in Episode 126 of Destination on the Left.

Press releases

When there is an announcement – such as a new restaurant in town or a state park winning a national award –  the tourism office will send out a press release, which could get picked up by regional or national publications. It may even generate interest from media who want an interview or travel writers who want to experience it for themselves.

Press releases are not limited to local marketing offices. Finger Lakes Regional Tourism Council (FLRTC), the official promotion organization for the 14-county Finger Lakes Vacation Region, distributes monthly press releases highlighting regional assets. Examples include activities to celebrate the 100th anniversary of women’s suffrage and new tourism assets that opened in the last six months.

See how we built brand awareness through PR outreach and attracting media attention.

Blog posts are an interesting way to promote multiple assets at once. They provide a roundup of attractions with a common theme, and are usually written more conversationally than other marketing pieces. Blogs can also provide a deeper look into a niche topic as it relates to a destination, than say, a brochure could.  Corning and the Southern Finger Lakes does a great job at this by providing a perfect picnic guide  and  tasty salad spots around Corning’s Gaffer District. 

Social Media

All of the different tactics listed above provide great content for a tourism office. Events, announcements, media placements and blogs can be shared across social media channels.

Large Activations

Tourism offices can reach larger audiences with a presence at popular events and exhibits.

Depending on the event, attendees may be from another city or even another state. A major event is the perfect place to promote its destination to an audience that’s already there, that may be unfamiliar with the area and is most likely looking for other things to do. The TPA can share the best places to go, eat or sleep, and hand out branded materials or collateral.

Governor Cuomo invested in ten new welcome centers across New York State in recent years, with the goal to promote local tourism. Each welcome center highlights that region’s renowned tourism destinations through photos, videos, Taste NY market and artifact wall. I Love NY worked closely with local and regional tourism offices to gather artifacts and iconic symbols from partners that visually explain the history and culture of the region. The Southern Tier welcome center , for example, includes a race car from Watkins Glen International and hanging glass sculpture from the Corning Museum of Glass.

Commercials

Marketing offices with larger budgets – think state tourism offices – run T.V. commercials to promote to both state-wide and out of state audiences. You may have seen commercials from I Love NY, showcasing various assets and attractions across the state – from equal rights history to fun outdoor activities.

How Can you Help?

There are plenty of ways you can help your tourism office promote you. It starts with getting on their radar!

Update them Constantly

First, make sure to tell them when any contact information or website links have changed. Having current contact information for the organization and proper links to social media and website pages are a must in order to get promoted.

Secondly, let your TPA or DMO know whenever you have something new and exciting – such as a new restaurant, new product, new event or new drink. Nothing is too big or too small. Local tourism offices get requests for information about assets that fit a specific topic. For example, a PR agency may have a lead on a writer looking for “top rated resorts in the Finger Lakes Region” or “dishes utilizing fresh and seasonal ingredients.” Make sure you communicate clearly and frequently enough that your tourism office understands what makes you different. Once they’re aware of the awesome things you’re doing, they’ll have what they need to include your attraction in pitches to the media or on FAMs.

Submit Events

As I mentioned above, TPAs have event calendars on their websites. This helps visitors to the website (and the destination) quickly see what is going on while they’re in town. Tourism offices also tend to promote local happenings across their social media channels, giving your event more reach. And if it’s unique enough, the event may be worth pitching to the media for coverage. Make sure your TPA knows about your event so you can get this easy, added exposure.

Do you have a bizarre stat you can boast? A quirky cocktail that uses a unique ingredient? Maybe your museum is haunted by an anti-alcohol advocate. Don’t shy away from the weird! Share these one-of-a-kind characteristics with your tourism office. Journalists and visitors are not looking for the same old, same old. Instead of a traditional fall activity, they’re more interested in seeing something like underwater pumpkin carving .

Respond Quickly and Completely

If your tourism office asks you for information, it is best to respond quickly and with plenty of information. Whenever possible, include photos, videos and quotes from notable staff. These requests usually come with a short turnaround because an agency, organization or journalist contacted them for inclusion in a press release, exhibit, media pitch or article.

Keep your Photography Up-to-Date

When they want to promote your asset or pitch it to the media, they’re going to need good, high-quality photos to show it off. And they’ll need them right away – you won’t have time to call up a professional photographer. So whenever you can, take photos of your asset. That includes in all seasons (show off your winery surrounded by blooming tulips and in front of colorful fall foliage) and during any special event ( capture your display during Pride Month ).

Keep learning with our handy list of travel and tourism terms, acronyms & abbreviations.

Colleen Onuffer

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LOS ANGELES CITY TOURISM DEPARTMENT

The Los Angeles City Tourism Department (CTD) is responsible for tourism policy, strategic planning for tourism and oversight of external partnerships for the purpose of increasing the competitiveness of Los Angeles as a convention and tourist destination. CTD helps the City maximize the economic benefits derived from out-of-town visitors whose spending contributes to the growth of the local economy.

CTD oversees two important public-private partnerships – one with the Los Angeles Tourism & Convention Board for destination marketing and the other with ASM Global for management of the Convention Center.

OUR TOURISM AND CONVENTION PARTNERS

Local Tourism: Home

State tourism information.

• State Tourism Offices, USATourist.com Provides tourist office information for each state.
• Discover America The Corporation for Travel Promotion, now doing business as Brand USA, was created in 2010 to encourage travellers from all over the world to visit the United States of America. The public-private marketing entity works in close partnership with the travel industry to maximise the economic and social benefits of travel in communities around the country. Through its website, Discover America, Brand USA will inspire travellers to explore America's boundless possibilities.
• Recreation and Travel within the U.S., USA.gov Find frequently requested government information on recreation activities and traveling in the U.S.

Research for Local Tourism

General Databases

• Hospitality and Tourism Index-NP This link opens in a new window Great for finding articles on your topic. Try searching some keywords for your topic along with the location. Example: parks and New Orleans.

Louisiana Resources

• Louisiana Office of Tourism Click on Louisiana Research in the purple menu for quick stats on Louisiana tourism. For industry indicators, hover over Louisiana Research and click on Dashboard.
• Louisiana Department of Culture, Recreation & Tourism Look into state parks, state museums, and more. Offers information on everything from historic building to archaeological digs.
• Louisiana Travel The place to go learn about activities, events, and festivals across the state. A great place to get ideas for your location or topic.
• Folklife in Louisiana Great place to look into the folk traditions of Louisiana. Click on Louisiana's Living Traditions to find articles, maps, photos, and audio and video clips about Louisiana's cultures.

New Orleans Resources

• New Orleans Online The official tourism site for New Orleans. Offers information on activities, events, transportation, dining, etc. Also offers information on different neighborhoods in the city.
• Visitors, City of New Orleans Provides links to information on events in the city, including film information.
• New Orleans Convention and Visitors Bureau Provides information on things to do in the city, as well as a calendar of events and a restaurant directory.
• News & Stats, Louis Armstrong New Orleans International Airport This is your one stop to view the latest news and statistics (as well as archived information) concerning Louis Armstrong New Orleans International Airport. Everything from news articles to Passenger Facility Reports. Click on Airport Statistics for stats from the last 12 months.
• New Orleans Recreation Development Commission Offers information on parks and facilities around the city. Also offers information on activities and events, organized by type.
• Parks and Parkways, City of New Orleans Offers information on parks overseen by the Parks and Parkways Department.
• Preservation Resource Center of New Orleans Offers an interactive Neighborhood Map, as well as brochures on the different New Orleans neighborhoods. Use the interactive Architectual Types guide to explore the styles of New Orleans’ iconic architecture, and learn where they can be found in the city’s historic neighborhoods.
• Last Updated: Dec 14, 2023 10:51 PM
• URL: https://libguides.uno.edu/localtourism

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• López de Neira, 8 (Bajo)
• Telephone number:  986 224 757
• Web:  http://www.turismodevigo.org Email address:  [email protected]

 Monday to Sunday from 10am - 17pm

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'massachusetts ice cream trail' will promote local dairy farms, ice cream parlors.

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With the summer fast approaching, efforts are underway to create a new way to promote Massachusetts dairy farms and ice cream parlors.

State and industry officials hope to create a "Massachusetts Ice Cream Trail" to promote local dairy farms that run their own ice cream sales, those that sell to stores and ice cream parlors that sell products made using local milk. Proprietors of applicable businesses are being asked to submit their information for the list by 9 a.m. on Monday.

According to a Request for Information published by the Massachusetts Dairy Promotion Board and the Massachusetts Department of Agricultural Resources, plans call for the list of businesses to be developed into a digital and print campaign.

"It is the Board and MDAR’s intent that this will bring awareness to these businesses, thereby bringing interest and an increase in opportunities for Massachusetts ice cream products," the agencies wrote about the planned campaign.

Massachusetts previously created a similar "Wine and Cheese Trails" campaign.

A few years ago, WCVB's Chronicle dedicated an entire episode to the sweet summer treat. They highlighted unique serving styles, unusual flavors and adults-only ice creams from across Massachusetts.

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The Square complex in West Palm Beach reverts to its former, beloved name: CityPlace

A West Palm Beach gathering spot by any other name will still be called CityPlace .

And it looks like CityPlace's owner has come to terms with that fact, because the office, residential and dining center has changed its name from The Square back to CityPlace.

The change went into effect on Wednesday, May 1. 

A spokesperson for Related Cos . of New York, the center's owner, offered this explanation.

"The neighborhood has expanded, evolved and grown into a true district with a full live, work, play and stay community," the spokesperson said on Wednesday. "The name reflects who we are as a brand as we continue to build on what we’ve established in downtown West Palm Beach.”

More: Related Cos. has plans for West Palm and neither hurricanes nor a recession can stop them

The spokesperson didn’t elaborate on why The Square brand was ditched. But in recent years, the complex has pivoted to become more of an office and residential complex, with a lessened emphasis on shops.

CityPlace opened in 2000 as a shopping, dining and entertainment center . The complex's name was changed to Rosemary Square in 2019 because the complex no longer was mostly a shopping mall, Related officials said at the time. The name subsequently was shortened to The Square.

A look back at CityPlace's beginnings: 21 years ago, West Palm Beach's CityPlace opened to crowds

But it's clear that a name containing a regular polygon never quite took hold.

"Most visitors still called it CityPlace," said Peter Ricci, director of Florida Atlantic University's Hospitality and Tourism Management program.

"The Square never caught on as a brand name because CityPlace to me identifies a tourism, retail, entertainment, dining and festive location. The heart of a city," he added. " Whereas The Square didn't really resonate as to what it was."

But for tourists, "the name, CityPlace, sounds like a big downtown something or another that I want to see," Ricci said. "I applaud them for realizing it's a better name and let's go back to it."

More: What's coming to the Square? See details on the two high-rise towers coming soon

Tim Harris, a longtime West Palm Beach resident, real estate agent and member of the West Palm Beach Downtown Development Authority, said The Square name didn't catch on with him, either.

Even in Palm Beach Post articles, The Square's name usually was followed by the clause, "formerly known as CityPlace," similar to how the social-media platform named X also is described by its former name, Twitter.

The public's resistance to the rebranded CityPlace isn't unusual with South Florida gathering spots, Ricci said.

For some older Miami Dolphins football fans, Hard Rock Stadium in Miami-Dade County will always be Joe Robbie Stadium and never its other monikers: Pro Player Park, Pro Player Stadium, Dolphins Stadium, Land Shark Stadium, and Sun Life Stadium.

iThink Financial Amphitheatre started out as Coral Sky Amphitheatre, also went through a half-dozen name changes including Sound Advice and Perfect Rum, and today still remains known to many concert aficionados as Coral Sky.

And where does the Miami Heat basketball team play? Not the Kaseya Center, formerly the FTX Arena. For many fans, the Miami venue always will be known as the American Airlines Arena.

Failed name changes aren't limited to gathering spots, however.

The most famous example is Coca-Cola's unsuccessful attempt to rebrand Coke as New Coke, with a new taste formula, too. After a few years, the fizzy soda drink reverted to the original recipe and original name.

Meanwhile, even the best-thought out names can fall victim to changing circumstances.

In West Palm Beach, the Avalon apartment complex at 333 Fern St. started out as ISIS, a name derived from an Egyptian goddess.

Then the murderous group known as the Islamic State in Iraq and Syria emerged in 2014 in the Middle East. The downtown apartment building's name was quickly changed to 3 Thirty Three Downtown, then The Alexander and most recently, Avalon, when the complex sold to a new owner.

Still unknown is the future of the newly renamed Banyan Cay Resort & Club in West Palm Beach. A new owner has renamed the golf club Dutchman's Pipe Golf Club, after a flowering vine that is favored by swallowtail butterflies.

But according to the University of Florida's Center for Aquatic and Invasive Plants , the vine's colorful and pipe-shaped flowers are smelly and toxic, and the plant is considered invasive.

Alexandra Clough is a business writer and columnist at  The Palm Beach Post . You can reach her at  [email protected] . Twitter:  @acloughpbp .  Help support our journalism. Subscribe today.

‘Anywhere in Hong Kong’ can be visitor hotspot: Xia Baolong, Beijing’s top man on city affairs, urges tourism revamp amid ‘profound changes’

B eijing’s top official on Hong Kong affairs has urged the local administration to revitalise its tourism offerings amid “profound changes” in the market and see every corner of the city as a potential spot to lure visitors.

Xia Baolong, the director of the Hong Kong and Macau Affairs Office, told tourism chief Kevin Yeung Yun-hung in a meeting in Beijing that the sector must recognise “external and internal changes” that call for reinvention and the adoption of fresh policies.

He noted the city should take a “high quality” approach which drew on elements of its own character, adding that tourism development was highly important for driving economic growth and pursuing new opportunities.

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“It is necessary [for the city] to build up an image that ‘anywhere in Hong Kong can serve as a tourist spot’,” Xia said in the meeting on Thursday.

“[The city must] fully explore its rich tourism resources, actively draw on successful experiences from various places, innovate ideas, optimise policies, promote participation across society, vigorously develop new tourism routes and new products, and promote warm hospitality and continuous improvement of service quality.”

Xia did not elaborate further on the external and internal changes which were driving such efforts.

“Make Hong Kong’s hallmark as the best tourism destination even shinier,” he said, reiterating Beijing’s support for the sector.

Tourism minister Yeung is on a three-day trip to the capital which wraps up on Saturday, with his schedule including the discussions with Xia, a plaque unveiling ceremony at Beijing’s Palace Museum and a visit to the Ministry of Culture and Tourism.

The Hong Kong government is in the process of hammering out a development road map for the sector, called Tourism Blueprint 2.0. , based on its 2017 vision.

Some lawmakers and industry stakeholders have said new ideas are needed amid changing visitor habits following the Covid-19 pandemic, currency pressures and the souring of Hong Kong-United States relations.

Authorities unveiled the original 2017 vision before the introduction of a national policy that called on Hong Kong to be a key player in the Greater Bay Area, an emerging economic area combining the city, Macau and nine cities in Guangdong province.

The recent Labour Day “golden week” holiday, which lasted five days in mainland China, underscored Hong Kong’s struggle to recover, with inbound trips reaching only two-thirds of pre-pandemic levels.

Officials and industry players have said visitors from the mainland, who accounted for 77 per cent of the city’s 11.22 million total tourist arrivals in the first quarter of this year, are increasingly looking to enjoy experiences rather than splurge on consumer products.

Overall tourist arrivals jumped 154.3 per cent in the first quarter against the same period last year, according to the Tourism Board’s latest statistics.

More from South China Morning Post:

• Strong Hong Kong dollar weighing on tourist spending, finance chief Paul Chan says
• Mainland Chinese tourists in Hong Kong complain about hotel charges for toiletries packed in plastic after ban on throwaway items comes into force
• Hong Kong’s ‘golden week’ fireworks flop prompts industry veteran to urge authorities to manage tourists’ expectations better

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