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International tourism, number of arrivals - Saudi Arabia

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Saudi Arabia records 156% surge in international tourism arrivals in 2023

Kingdom’s tourism sector emerges as global powerhouse with strong visitor spending

Dubai: Saudi Arabia has marked a significant milestone in its tourism sector, recording a staggering 156 per cent increase in international arrivals in 2023 compared to 2019, according to the World Tourism Organisation’s (UNWTO) Barometer report.

The remarkable growth not only signals a robust recovery from the pandemic’s impact but also establishes the Kingdom as a key catalyst in the resurgence of Middle Eastern tourism, which saw an overall 22 per cent increase in 2023.

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Despite the global tourism sector being 12 per cent below pre-pandemic levels, there were about 1.3 billion international arrivals in 2023. International tourism revenues neared $1.3 trillion, reaching 93 per cent of the 2019 levels. The sector’s direct contribution to the global GDP was around 3 per cent, amounting to $3.3 trillion.

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The UNWTO forecasts a complete recovery in global tourism by 2024, expecting a 2 per cent increase over 2019 figures. Saudi Arabia’s tourism sector, leading the G20 in growth and ranking as the second fastest-growing tourist destination globally in the first three quarters of 2023, stands out significantly.

The Kingdom has witnessed a surge in visitor spending, with the Saudi Central Bank reporting over SR100 billion in international visitor expenditures.

The travel balance of payments indicated a 72 per cent rise from 2022, showcasing a surplus of 37.8 billion Saudi riyals by the third quarter of 2023. These achievements underscore Saudi Arabia’s ascent as a global tourist hotspot, driven by increased traveller confidence in its diverse attractions.

Looking ahead to 2024, the Ministry of Tourism is set to maintain this upward trajectory. The Kingdom plans to highlight destinations such as AlUla, Diriyah, Yanbu, and Abha and host major events like the Saudi Arabian Grand Prix, Diriyah E-Prix, and cultural festivals.

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Saudi Arabia’s Thriving Tourism: Driving Economic Growth

In recent years, Saudi Arabia has emerged as a global powerhouse in tourism, surpassing expectations and setting new standards for growth. Anchored by Vision 2030—a bold initiative to diversify its economy—the Kingdom has transformed its tourism sector into a vital economic driver.

Statistics Overview:

• Saudi Arabia welcomed over 100 million tourists in 2023.
• Saudi Arabia Ranked 1st in the Growth of International Tourists Arrivals in 2023 Compared to 2019 Among Large Tourism Destinations.
• Tourist spending contributed over 4% to Saudi Arabia’s GDP.
• Aiming for 150 million tourists by 2023.

Vision 2030: Redefining Saudi Arabia’s Tourism Landscape

Vision 2030 isn’t just a plan; it’s a vision realized. It’s about showcasing Saudi Arabia’s rich heritage, stunning landscapes, and vibrant cities to the world. The strategy has propelled the Kingdom’s tourism growth far ahead of schedule.

Milestones and Surging Visitor Numbers

Imagine this: Saudi Arabia welcomed over 100 million tourists in 2023—seven years earlier than expected. This milestone represents a whopping 56% increase from 2019 and a solid 12% rise from 2022. The Kingdom’s tourism appeal is growing stronger by the year (Source: Arab News).

Saudi Arabia Ranked 1st in the Growth of International Tourists Arrivals in 2023 Compared to 2019 Among Large Tourism Destinations (Source: Ksa Ministry of tourism). 

International Appeal: A 65% Surge in Visitors

In 2023 alone, Saudi Arabia saw 27.4 million international visitors—an impressive 65% jump from the previous year. This surge underscores the rising global interest in exploring Saudi Arabia’s unique attractions (Source: Saudi Press Agency).

Boosting GDP

Tourism isn’t just about visits; it’s about economic impact. In 2023, tourist spending contributed over 4% to Saudi Arabia’s GDP and played a pivotal role in the non-oil sector, contributing 7% to its GDP (Source: Saudi Gazette). This diversification is key to Saudi Arabia’s economic resilience.

Saudi Arabia Visa Policies

Facilitating tourism growth, Saudi Arabia has streamlined its visa policies, making it easier for international visitors to explore the country. The introduction of electronic visas ( Saudi e-visa ) and visa-on-arrival options has simplified the process, encouraging more tourists to visit. These initiatives are part of the Kingdom’s commitment to enhancing its tourism infrastructure and welcoming global travelers.

Statistics on Visa Facilitation:

• Electronic Visas (E-visas): Electronic Visas (E-visas): More than 1 million electronic tourist visas were issued in Saudi Arabia by 2022 since the service was launched in 2019, as announced by the Ministry of Tourism (Saudi Gazette).
• Visa-on-Arrival: Implemented to further ease travel, Saudi Arabia granted visa-on-arrival to 500,000 tourists in 2023, contributing to a 15% increase in visitor arrivals.

Job Creation and Economic Benefits

The expansion of tourism under Vision 2030 has not only boosted revenue but also created numerous job opportunities across various sectors. From hospitality to transportation and cultural preservation, tourism-related activities are contributing to employment generation and economic prosperity (Source: Al Arabiya English).

Updated Statistics for 2024

• Continued Growth: As of early 2024, Saudi Arabia continues to experience robust growth in tourism, with projections indicating sustained increases in visitor numbers.
• Economic Contribution: Tourism remains a significant contributor to Saudi Arabia’s economy, with ongoing increases in traveler spending supporting its GDP growth.
• Infrastructure Enhancements: Ongoing investments in infrastructure, including airport expansions and new tourist facilities, are further enhancing Saudi Arabia’s appeal as a tourism destination.

Building for the Future: Infrastructure and Strategy

Behind these numbers lie strategic investments. Saudi Arabia has been expanding airports, enhancing hospitality, and developing new attractions. These improvements aim to offer world-class experiences and accommodate a growing number of tourists.

National Tourism Strategy: Shaping a Vibrant Landscape

Launched five years ago, the National Tourism Strategy has been a game-changer. It’s not just about attracting tourists; it’s about enriching their experiences and diversifying Saudi Arabia’s tourism offerings.

Global Recognition and Partnerships

Saudi Arabia’s tourism achievements haven’t gone unnoticed. Collaborations with UN Tourism and the World Travel and Tourism Council highlight its commitment to sustainable tourism practices and global leadership.

Future Goals: Aiming for 150 Million Visitors

Looking ahead, Saudi Arabia has set an ambitious goal: welcoming 150 million tourists by 2023. With ongoing innovations and expanded offerings, the Kingdom is poised to remain a top choice for global travelers.

Interesting Related Article: “ Bold Target Construction’s Role in Saudi Arabia’s Vision 2030 “

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Saudi Arabia’s Latest Tourism Count – What the Numbers Show

Josh Corder , Skift

February 12th, 2024 at 9:48 AM EST

Saudi Arabia has hit its tourism target seven years early, but there is still work to be done to be a global travel super power.

Josh Corder

Saudi Arabia’s tourism minister says the kingdom counted more than 100 million tourists in 2023 – the numbers show growth in visits from international travelers, but that it still has work to do to become a globally competitive destination.

Here’s the count shared by tourism minister Ahmed bin Aqeel Al Khateeb:

• Saudi saw 77 million domestic tourists and 27 million international ones, totaling 104 million visits.
• 77 million is the same number of domestic tourists Saudi had in 2022. The overall figure was boosted by a 11 million international visitors.
• Al Khateeb highlighted a new strategy set by crown prince Mohammed bin Salman to attract 150 million tourists by 2030, with 80 million domestic and 70 million international tourists.
• Total spending reached SAR100 billion ($26.67 billion) last year.

The Saudis don’t say exactly ‘how’ a domestic tourist can be measured. The ministry’s website defines a domestic tourist as: “The activities of a resident visitor within the country of reference, either as part of a domestic tourism trip or part of an outbound tourism trip.”

Saudi’s Leisure and Religious Travel Mix

Growing leisure tourism is a principal focus; diversifying the county from its historic religious tourism sector that benefits from hajj and umrah pilgrims.

For now, the leisure tourism sector Saudi is trying to build – whether it be through new hotels, festivals, sports events and giga-projects – has mostly pulled in locals.

For Saudi locals, leisure trips have significantly increased. 45% of all domestic trips by locals in the first half of 2023 were for leisure purposes, according to the ministry’s data. In 2022, it was 40% and in 2021 it was 36% of all trips.

For international visitors, 20% visited the kingdom for leisure, while visiting friends and relatives made up 23% and religious tourism accounted for 45%. In 2022, 15% of travelers visited for leisure, while in 2021, it was 9%.

The country’s wave of new developers are looking at ways to appeal to the massive base of religious travelers whose trips start and end in the holy cities.

John Pagano, CEO of Red Sea Global, sees an opportunity for his upcoming projects to extend the stays of these pilgrims.

“Think about the size of that market, one and a half billion Muslims in the world,” Pagano told Skift in an interview last December.

“So if we can tap into that market and have them make it a once-in-a-lifetime trip where they do the religious piece, which is hugely important and then tack on a family vacation at something that’s reasonably affordable, I think it’s a very deep market for us. (Religious travelers) tend to spend more middle and lower end of the (travel) market.”

Located nearer to Jeddah, one of Pagano’s new projects could seek to draw in the city’s many religious travelers. Jeddah is located approximately an hour from Makkah, one of the most important locations in all of Islam.

Spending Increases

Booking expenditures of local Saudi travelers went up by 10.8% last year, while most consumers (75%) chose to book local destinations with low-cost carriers, data from travel company Almosafer, part of Seera Group, showed.

“This indicates that domestic travelers are spending more on in-destination expenses, including accommodation and activities while saving on their journeys,” the travel firm said in a report.

The nation has relaxed its entry requirements by implementing the eVisa program, which now encompasses 63 countries and special administrative regions, along with the GCC residents visa. Additionally, there is a complimentary 96-hour stopover visa available, granting visitors a free one-night hotel stay if they book with the national carrier, Saudia. This stopover visa allows travelers to explore Saudi Arabia and undertake umrah.

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Photo credit: AlUla, Saudi Arabia. Used for illustrative purposes. Seera Group

Tourism boom: Saudi Arabia’s international visitor numbers soar 142%

More tourists than ever before are visiting the Kingdom of Saudi Arabia as inbound visitor numbers have more than doubled since 2022

More international tourists than ever before are visiting the Kingdom of Saudi Arabia with visitor numbers surging by 142% in the first half of 2023, surpassing 14 million people.

This is according to data released by Saudi Arabia’s Ministry of Tourism, which this week announced preliminary tourism statistics data for the first half of 2023.

Breaking down the figures further, the ministry said that the total number of tourists reached 53.6 million for the year, but that of these 39 million were domestic tourists while the rest (14.6 million) were international tourists.

What’s more interesting is that tourism spending is also on the rise.

“The total tourism spending reached (SAR150bn), of which (SAR 63.1bn) came from domestic tourism and (SAR 86.9bn) from inbound tourism, that indicates a new historical record for Saudi tourism,” said the ministry in a statement.

“Domestic tourism in the first half of 2023 recorded a growth of (16%) in tourism spending, due to the average length of stay increasing from (4.6) nights in the first half of 2022 to (6.3) nights in the first half of 2023,” noted the ministry.

Officials went on further to say that leisure was the top reason for tourist’s visits, achieving an increase of (18%) compared to the first half 2022, with (16.6 million) tourists accounting for (43%) of all domestic tourists’ trips.

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Tourism in Saudi Arabia

Development of the tourism sector in saudi arabia from 1995 to 2021.

Revenues from tourism

All data for Saudi Arabia in detail

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Saudi Arabia - Tourism and Culture

Updated: 04/06/2024

Saudi Arabia has recently commenced a transformation of its image, incorporated cultural diversity and encouraged tourism sector. This changeover has been mainly catalyzed by the Vision 2030 program, which aims to expand the nation's economic base and cultivate a progressive society. Saudi Arabia has passed through a considerable path in elevating its tourism endeavors. Moreover, the kingdom has placed significant emphasis on the preservation of its rich cultural heritage through the organization of festivals and cultural events, restoration of historical landmarks, and patronage of traditional arts and crafts. Through these endeavors, Saudi Arabia aspires to assert its distinctive cultural identity and entice visitors from across the globe.

Promoting Tourism and Culture

In 2024, Saudi Arabia experienced notable improvements in both tourism and culture. The nation has actively promoted travel and has seen a surge in tourists. By investing in infrastructure, creating new tourist sites, and easing visa requirements.

Some of the notable examples of tourism in Saudi Arabia are explained in detail below.

Preserving Cultural Heritage

Amid modernization, Saudi Arabia remains committed to preserving its cultural heritage. A rich and varied cultural heritage that dates back thousands of years may be found in Saudi Arabia. The medieval Diriyah neighborhood of Riyadh presents a holistic archaeological site, the ancient Nabatean city of Al-Ula, the archeological site of Mada'in Saleh, and the breathtaking rock art of Jubbah are just a few of the notable heritages. These locations give tourists a look into Saudi Arabia's interesting past by showcasing the nation's history, architecture, and creative traditions.

Modern Architectural Marvels

The kingdom is no stranger to architectural innovation. The increase of cultural events and festivals, as well as the opening of new tourist sites like the futuristic city of NEOM, and The Qiddiya Entertainment City, are few of the major developments. The nation has also put in place a number of programs to conserve its rich cultural legacy. These futuristic developments promise immersive experiences, ranging from high-tech entertainment hubs to eco-friendly resorts.

Rise of Entertainment and Festivals

Entertainment options have significantly expanded, with international artists and performers gracing stages across the country. Festivals celebrating music, film, and art have become vibrant platforms for cultural exchange and creativity. In Saudi Arabia, there are numerous tourist attractions that are of seeing.

Eco-Tourism and Natural Wonders

Saudi Arabia's diverse landscapes, from the Red Sea coastline to desert oases, have captured the attention of eco-conscious travelers. Efforts to promote responsible tourism and protect fragile ecosystems are yielding positive results. The gorgeous Red Sea coastline, the ancient city of Jeddah, the energetic capital city of Riyadh, and the breathtaking landscapes of the Empty Quarter are a few of the more well-known ones. These locations provide a variety of modern attractions, cultural experiences, and scenic landscapes.

Culinary Adventures: A Gastronomic Journey

The Saudi culinary scene is undergoing a renaissance, blending traditional flavors with contemporary twists. Food enthusiasts can savor a fusion of tastes, from aromatic spices to modern gastronomic delights.

Evolution of the Hospitality Sector

The hospitality industry has witnessed remarkable growth, with international hotel chains establishing their presence. This expansion caters to the influx of tourists seeking luxurious and comfortable accommodations. Over two million people are expected to be accommodated in the hotels in Qiddiya while 12 million people will benefit from the project’s commercial sector.

Digital Transformation in Tourism

Technology plays a pivotal role in enhancing visitor experiences. Mobile apps, virtual tours, and augmented reality are being used to provide informative and engaging insights into historical sites and cultural landmarks.

Women in Tourism

Empowerment of women has taken center stage in Saudi Arabia. Women are making significant contributions to the tourism sector, from leading tour groups to managing hospitality establishments.

Spiritual Tourism: Umrah, Hajj and Holy Practices

Saudi Arabia's significance as the birthplace of Islam continues to draw millions of pilgrims for the annual Hajj pilgrimage. Beyond Hajj, efforts are being made to develop religious tourism sites that offer unique spiritual experiences.

Cultural Exchange Programs

The nation's commitment to cultural exchange is evident through international collaborations and programs. This exchange fosters mutual understanding and promotes a global dialogue of art, music, and ideas.

Art, Music and Traditional Crafts

Art galleries and music festivals are proliferating, providing platforms for local and international artists to showcase their talents. This cultural renaissance is contributing to the enrichment of Saudi Arabia's artistic landscape. Crafts are also gaining prominence, as local artisans are revitalizing traditional crafts, producing intricate handmade goods that reflect Saudi Arabia's rich cultural heritage. These crafts are not only souvenirs but also a testament to the nation's artistic legacy.

Sustainable Practices and Initiatives

With a growing emphasis on sustainability, Saudi Arabia is implementing eco-friendly practices in its tourism infrastructure. From reducing plastic waste to promoting renewable energy, the country is striving to be a responsible tourist destination.

Saudi Arabia: Tourism & Culture in Facts, Figures and Statistics

Infographics by GO-Globe Saudi Arabia

• Forecasts for 2024 predict Saudi Arabia's Travel & Tourism sector to accumulate a substantial US$4,335.00 million.
• Projections indicate an annual growth rate of 2.58%, aiming for a market size of US$4,800.00 million by 2028.
• The Hotels segment leads the market, with estimates suggesting a volume of US$2,930.00 million by 2024.
• Anticipated surge in hotel patrons, reaching 10.09 million users by 2028.
• User penetration rate in the Saudi Arabian Hotels market poised at 28.2% for 2024, with a projected increase to 29.1% by 2028.
• Expected average revenue per user (ARPU) to reach US$410.80 by 2028.
• Significant forecast indicates 86% of total revenue in the Saudi Arabian Travel & Tourism market to derive from online transactions by 2028.
• On a global scale, the United States projected to dominate, with revenues of US$199 billion in the Travel & Tourism market for 2024.
• Rapid expansion of Saudi Arabia's tourism industry driven by robust infrastructure development, cultural heritage sites, and a focus on luxurious travel experiences.
• The Kingdom accomplished a new achievement within the Travel and Tourism Development Index (TTDI), marking the 33rd position globally
• Revenue in Saudi Arabia is expected to show an annual growth rate (CAGR 2023-2027) of 3.87%, resulting in a projected market volume of US$4,446m by 2027.
• In the Hotels market, the number of users in Saudi Arabia is expected to amount to 9.1 million people by 2027.
• User penetration in Saudi Arabia is 25.9% in 2023 and is expected to hit 27.4% by 2027.
• The average revenue per user (ARPU) in Saudi Arabia is expected to amount to US$398.70.
• In the Travel & Tourism market, 85% of total revenue in Saudi Arabia will be generated through online sales by 2027.
• Employment opportunities within the rapidly expanding Saudi tourism sector is increasing due to tourism, which now offers 880,000 jobs countrywide.
• NEOM is estimated to worth US$500 billion to complete. a business and tech canter, expected to contribute US$48 billion to the kingdom's gross domestic product and create 380,000 jobs.
• Qiddiya, The New Entertainment City, planned for completion in 2035, is going to stretch over an area of 334km.
• Qiddiya City is expected to create more than 57,000 jobs for the residents and expatriates by 2030.
• Qiddiya is expected to contribute up to SAR 17 billion of GDP to the economy.

As Saudi Arabia continues to evolve, its tourism and culture sectors stand at the crossroads of tradition and innovation. The nation's commitment to preserving its heritage while embracing modernity has led to a thriving industry that offers something for every traveler. From historical sites to futuristic marvels, Saudi Arabia's journey is a captivating blend of the past, present, and future.

Frequently Asked Questions (FAQs)

Q1: Is Saudi Arabia safe for tourists in 2023?

A: Yes, Saudi Arabia has taken extensive measures to ensure the safety and comfort of tourists, making it a welcoming destination.

Q2: What are some must-visit cultural festivals in Saudi Arabia?

A: The Janadriyah Festival and the Red Sea International Film Festival are highly recommended for experiencing Saudi culture.

Q3: Are women travelers welcomed in Saudi Arabia?

A: Absolutely, Saudi Arabia has made great strides in welcoming women travelers and providing them with enriching experiences.

Q4: How can I learn more about Vision 2030 and its impact on tourism?

A: To learn more about Vision 2030 and its influence on Saudi Arabia's tourism industry, you can visit the official website at  https://www.vision2030.gov.sa .

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Saudi Arabia Tourism Statistics

Saudi arabia sa: international tourism: expenditures, view saudi arabia's saudi arabia sa: international tourism: expenditures from 2002 to 2016 in the chart:.

Saudi Arabia SA: International Tourism: Expenditures: % of Total Imports

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Saudi Arabia SA: International Tourism: Expenditures: for Passenger Transport Items

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Saudi Arabia SA: International Tourism: Expenditures: for Travel Items

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Saudi Arabia SA: International Tourism: Number of Arrivals

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Saudi Arabia SA: International Tourism: Receipts

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Saudi Arabia SA: International Tourism: Receipts: % of Total Exports

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Saudi Arabia SA: International Tourism: Receipts: for Passenger Transport Items

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Travel and Tourism

Tourism spending in Saudi Arabia soars to $7.2bn in first half as visitor numbers surge

Number of inbound visitors up 575 per cent annually in second quarter, ministry of investment figures show.

12 December, 2022

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Tourist spending in Saudi Arabia hit new high in 2023

• International tourists spent $37bn
• 44% year-on-year increase
• Total tourist figure of 104m

Around 27 million international tourists spent SAR141 billion riyals ($37.6 billion) in Saudi Arabia in 2023, the highest figure yet. 

The international spending, published on X by the ministry of tourism, was a 44 percent rise on 2022 and compares to the previous high of SAR103.4 billion spent by 17.5 million inbound tourists in 2019, according to government figures. 

The breakdown given by the ministry showed SAR45 billion was spent on accommodation, SAR25.5 billion on shopping, SAR21.5 billion on transportation, SAR19.4 billion on food and beverage, and SAR4 billion on entertainment. 

You might also like: Economic indicators from every GCC country

The numbers are a revision upwards. In February the ministry said total spending by international tourists last year was around SAR100 billion. 

The government says it had a total of 104 million tourists in 2023, including 27 million inbound tourists and 77 million domestic tourists. 

• GCC tourists spent $4bn in Saudi Arabia last year
• Vision 2030 is moving along just fine
• Tourist spending in Saudi Arabia rises 23% to $12bn

The World Travel & Tourism Council’s 2024 Economic Impact Research report forecasts that international spending will rise to SAR256 billion this year and could account for 16 percent of GDP by 2034. 

Tourism is a central plan of Saudi Arabia’s economic restructuring programme, forming an integral part of giga-projects such as Neom , Red Sea Global and Diriyah. 

The Vision 2030 reform plan aims for tourism to account for 10 percent of GDP by 2030.

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Tourism spending in Saudi Arabia exceeds $37 billion in 2023

Tourism spending in Saudi Arabia reached SAR141 billion ($37.57 billion) in 2023, stated the Saudi Ministry of Tourism in its latest report.

According to the ministry’s 2023 annual tourism statistics report, tourists spent the most, SAR45 billion, on accommodation in 2023. Second came shopping with a spending of over SAR25.5 billion. In third place came transportation and travel at over SAR21.5 billion.

Spending on food and beverages reached SAR19.4 billion, other expenses reached over SAR25.5 billion, and spending on entertainment reached SAR4 billion, the ministry stated.

In 2023, the total number of inbound tourists reached 27.4 million, setting a new record high for Saudi Arabia. Inbound tourism last year saw a 65 percent annual increase with spending rising by 44 percent annually.

Notably, Saudi Arabia’s tourism sector saw 8.6 million tourists from the Gulf Cooperation Council (GCC) countries. GCC tourists injected over SAR15 billion ($4 billion) into the economy last year. The report also reveals that Bahrain was Saudi Arabia’s top source market, with 3.4 million tourists, followed by Egypt and Pakistan with 2.6 and 2.5 million, respectively.

Read | Saudi Arabia’s tourism sector contributing record $118.4 billion to GDP: Report

During the first half of 2024, tourism spending in Saudi Arabia reached around SAR150 billion ($40 billion), a 10 percent annual increase in both traveler numbers and expenditure, the Kingdom’s Minister of Tourism Ahmed Al-Khateeb recently revealed.  A 17 percent surge in passenger air traffic to 62 million also supported this growth.

As Saudi Arabia prepares to launch a new tourist visa, it will likely see another surge in international visitors, further bolstering its tourism sector. This aligns with the country’s ambitious target to host 150 million tourists annually by 2030.

For more news on hospitality & tourism, click  here .

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Reporting by Yousef Saba Editing by Mark Heinrich

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Thomson Reuters

Yousef covers Middle East energy out of Dubai, paying close attention to Gulf state oil giants, their roles in the ambitious region's transformational plans and the shift to green energy. He previously covered Gulf financial and economic news, with a focus on the fast-growing capital markets there. He joined Reuters in 2018 in Cairo, where he covered Egypt and Sudan, including its uprising. He previously had stints at a local paper in Cairo and in D.C. as an intern at Politico during the 2016 U.S. presidential election.

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Saudi Arabia's tourism sector sees record spending by foreign visitors in 2023

By bne Gulf bureau

Foreign tourists visiting Saudi Arabia spent a record SAR 45bn ($12bn) on hospitality facilities in 2023, accounting for 32% of total tourist expenditure, the Saudi Ministry of Tourism reported on August 14.

Saudi Arabia's tourism sector has been experiencing unprecedented growth as the kingdom continues its efforts to diversify income sources beyond oil and traditional religious tourism of the Hajj and Umrah pilgrimages. The country is also investing heavily in new technologies to show off its ability to diversify away from regular tourism -led transport systems.

The ministry disclosed that foreign visitors' total spending reached SAR141bn last year, with SAR25.5bn (18%) allocated to shopping.

Transportation and travel expenses amounted to SAR21.5bn (15.2%), while food and beverage spending totalled SAR19.4bn. Expenditure on other purposes exceeded SAR25.5bn, and entertainment spending reached SAR4bn.

According to the Al Eqtesadieh , the travel component of Saudi Arabia's balance of payments recorded its largest historical surplus of SAR48bn in 2023, driven by the significant increase in inbound tourism.

The upward trend continued into the first half of 2024, with the number of tourists reaching 60 million and spending approaching SAR150bn.

This growth aligns with government initiatives to develop the sector as part of Saudi Arabia's broader economic diversification strategy in its Vision 2030.

The tourism boom comes as the kingdom seeks to establish itself as a global travel destination, launching ambitious projects and easing visa restrictions to attract international visitors.

Industry observers note that these figures reflect the success of Saudi Arabia's efforts to boost its tourism sector, which is a key pillar of its Vision 2030 plan to reduce dependence on oil revenues.

Saudi Arabia has outpaced its Vision 2030 tourism goals by seven years, attracting 106mn visitors and surpassing its target of 100 million tourists, according to Anita Mendiratta, Special Advisor to the Secretary General of the United Nations World Tourism Organization, speaking previously with Bloomberg .

'Saudi Arabia has achieved this both materially through transportation links and immaterially through its hospitable reception of the world,' Arabic language media quoted her as saying.

In 2019, Saudi Arabia launched an e-visa system for tourists from 66 countries, allowing them to explore the kingdom's vast tourism potential and participate in various events.

Since the launch of Vision 2030, Riyadh has invested in software and human capital development, aiming to offer visitors global standards with a Saudi flair.

Aviation is also a key part of Saudi Arabia's strategy to attract tourists, leveraging the country's central geographical location between East and West. The recently announced 'Riyadh Air' aims to draw 100 million visitors by 2030.

Earlier in May, Saudi Arabia unveiled its latest uber-luxurious resort destination called Nujuma, local blog Nemnna reported.

The Ritz-Carlton Reserve has opened on a remote island in the Red Sea, with nightly rates starting at SAR9,900 (around $2,630), effectively making it one of the most expensive and exclusive destinations on the planet giving resorts like Dubai a run for their money.

The high prices are directly targeted at the wealthy Gulf vacationers and wealthy East Asians, who are open to the country’s new resorts being dry locations, as alcohol is still banned even offshore currently.

Today's Bulletin: Sat, August 17, 2024

August 16, 2024

by Aayushya Ranjan

Visa and Saudi Tourism Authority Launch Tourism Data Hub to Boost Saudi Arabia’s Visitor Experience

This post was written by Editorial Team

Visa and STA’s new hub leverages data insights to enhance tourism campaigns and visitor experiences in Saudi Arabia.

Visa (NYSE: V), a world leader in digital payments, and Saudi Tourism Authority (STA) announced the launch of their Tourism Data & Campaigns Management Hub. A first of its kind in the region, the hub supports the Saudi government’s efforts to promote Saudi Arabia’s tourism sector and enhance the visitor journey. 

The Visa-STA Tourism Data Lab offers data-driven insights on travel and tourism trends, enabling STA to make informed decisions on campaigns and initiatives to drive tourism into Saudi Arabia, and enhance collaboration with travel industry stakeholders.  

Saudi Arabia is fast emerging as a leisure and business tourism hub with enriching experiences awaiting visitors. The industry is also a pivotal pillar in Saudi Vision 2030’s economic diversification and job creation goals. We are therefore pleased to partner with STA in launching the region’s first Tourism Data Lab in Saudi Arabia that will enrich our local partners’ and clients’ efforts to enhance the tourism experience of visitors to Saudi Arabia and support the government’s tourism ambitions. Ali Bailoun, Regional General Manager for Saudi Arabia, Bahrain and Oman, Visa

Saudi Arabia, with its rich natural, historical, religious, and cultural attractions, is fast emerging as a major global destination for business and leisure. Our partnership with Visa underscores the Saudi Tourism Authority’s commitment to placing the tourist at the heart of what we do and using evidence-based insights to better understand the visitor wishlist. By exchanging and analyzing data, and offering products and tailored promotional packages, we aim to significantly improve the tourist experience and attract more visitors from key regional markets. Abdulkarim Aldarwish, President of MEA Markets, Saudi Tourism Authority

The strategic collaboration will be powered by the world’s largest payments database, VisaNet, which provides a comprehensive wealth of data on incoming tourism and extensive insight into how governments can optimize their cashless strategy. The insights generated from the data include visitor journeys and spending behaviors across different categories, seasonality, digital adoption, and customer types, allowing for a holistic overview of how to create customer-centric payments experiences.

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Travel, Tourism & Hospitality

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Share of tourist trips Saudi Arabia 2022, by purpose

Share of tourist trips in the saudi arabia in 2022, by purpose.

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Saudi Arabia

4,390 respondents

The survey respondents were residents of the United Arab Emirates and Saudi Arabia.

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• Number of international tourist arrivals (ITA) in Vietnam 2023, by country
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Statistics on " Tourism industry in Vietnam "

• Travel and tourism's direct contribution to employment APAC 2022, by country
• Value of international tourism spending APAC 2022, by country
• Value of domestic tourism spending APAC 2022, by country
• Share of the GDP of the tourism sector in Vietnam 2013-2028
• Annual revenue of the tourism sector in Vietnam 2010-2023
• Online travel market scale APAC 2023, by country
• Retail sales of goods and services in Vietnam 2023, by sector
• Tourism revenue of leading destinations Vietnam 2015-2022
• Revenue per user of travel & tourism in Vietnam 2020-2029
• GMV of online travel sector in Vietnam 2019-2025
• Number of ITAs in Vietnam 2023, by means of transport
• Number of domestic tourist arrivals in Vietnam 2010-2023
• Number of tourist accommodations in Vietnam 2019-2023
• Number of 5-star tourist accommodations in Vietnam 2018-2023
• Number of 4-star tourist accommodations in Vietnam 2018-2023
• Number of rooms in tourist accommodations in Vietnam 2019-2023
• Number of rooms in 4-star tourist accommodations in Vietnam 2018-2023
• Number of rooms in 5-star tourist accommodations in Vietnam 2018-2023
• Number of visitors serviced by accommodation establishments Vietnam 2018-2022
• Revenue of accommodation establishments Vietnam 2017-2022
• Number of international travel agencies Vietnam 2019-2023
• Number of domestic visitors serviced by travel agencies Vietnam 2015-2022
• Number of foreign visitors serviced by travel agencies Vietnam 2015-2022
• Revenue of travel agencies Vietnam 2015-2022
• Online revenue share of the travel & tourism market in Vietnam 2020-2029
• Online travel agency usage Vietnam 2023, by age group
• Reasons for using an online travel agency Vietnam 2023
• Leading reasons to travel Vietnam 2023
• Favorite travel places and activities Vietnam 2023
• Preferred domestic accommodation budget per night Vietnam 2023
• Preferred Asian travel destinations Vietnam 2023
• Common issue about traveling Vietnam 2023

Other statistics that may interest you Tourism industry in Vietnam

• Basic Statistic Travel and tourism's direct contribution to employment APAC 2022, by country
• Basic Statistic Value of international tourism spending APAC 2022, by country
• Basic Statistic Value of domestic tourism spending APAC 2022, by country
• Premium Statistic Share of the GDP of the tourism sector in Vietnam 2013-2028
• Premium Statistic Annual revenue of the tourism sector in Vietnam 2010-2023
• Premium Statistic Online travel market scale APAC 2023, by country

Key indicators

• Premium Statistic Retail sales of goods and services in Vietnam 2023, by sector
• Premium Statistic Tourism revenue of leading destinations Vietnam 2015-2022
• Premium Statistic Revenue per user of travel & tourism in Vietnam 2020-2029
• Premium Statistic GMV of online travel sector in Vietnam 2019-2025
• Premium Statistic Number of international visitor arrivals in Vietnam 2016-2023
• Premium Statistic Number of ITAs in Vietnam 2023, by means of transport
• Premium Statistic Number of international tourist arrivals (ITA) in Vietnam 2023, by country
• Premium Statistic Number of domestic tourist arrivals in Vietnam 2010-2023
• Premium Statistic Number of Vietnamese traveling abroad 2010-2022

Accommodations

• Premium Statistic Number of tourist accommodations in Vietnam 2019-2023
• Premium Statistic Number of 5-star tourist accommodations in Vietnam 2018-2023
• Premium Statistic Number of 4-star tourist accommodations in Vietnam 2018-2023
• Premium Statistic Number of rooms in tourist accommodations in Vietnam 2019-2023
• Premium Statistic Number of rooms in 4-star tourist accommodations in Vietnam 2018-2023
• Premium Statistic Number of rooms in 5-star tourist accommodations in Vietnam 2018-2023
• Premium Statistic Number of visitors serviced by accommodation establishments Vietnam 2018-2022
• Premium Statistic Revenue of accommodation establishments Vietnam 2017-2022

Travel agencies

• Premium Statistic Number of international travel agencies Vietnam 2019-2023
• Premium Statistic Number of domestic visitors serviced by travel agencies Vietnam 2015-2022
• Premium Statistic Number of foreign visitors serviced by travel agencies Vietnam 2015-2022
• Premium Statistic Revenue of travel agencies Vietnam 2015-2022

Online travel

• Premium Statistic Online revenue share of the travel & tourism market in Vietnam 2020-2029
• Premium Statistic Online travel agency usage Vietnam 2023, by age group
• Premium Statistic Most used online travel agencies Vietnam 2023
• Premium Statistic Reasons for using an online travel agency Vietnam 2023

Consumer perspectives

• Premium Statistic Leading reasons to travel Vietnam 2023
• Premium Statistic Favorite travel places and activities Vietnam 2023
• Premium Statistic Preferred domestic accommodation budget per night Vietnam 2023
• Premium Statistic Preferred Asian travel destinations Vietnam 2023
• Premium Statistic Common issue about traveling Vietnam 2023

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• Premium Statistic National park visitor spending in the U.S. 2012-2022, by trip type
• Premium Statistic Economic contribution of national park visitor spending in the U.S. 2012-2022
• Premium Statistic Middle Eastern countries with the largest international tourism receipts 2018
• Premium Statistic Number of cruises and voyages in Asia 2013-2019
• Premium Statistic Music tourist spending at concerts and festivals in the United Kingdom (UK) 2012-2016
• Basic Statistic Importance of BRICS countries to UK tourism businesses 2011
• Premium Statistic Number of Royal Caribbean Cruises passenger cruise days worldwide 2007-2023
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Further Content: You might find this interesting as well

• Contribution of China's travel and tourism industry to GDP 2014-2023
• Growth of inbound spending in the U.S. using foreign visa credit cards
• National park visitor spending in the U.S. 2012-2022, by trip type
• Economic contribution of national park visitor spending in the U.S. 2012-2022
• Middle Eastern countries with the largest international tourism receipts 2018
• Number of cruises and voyages in Asia 2013-2019
• Music tourist spending at concerts and festivals in the United Kingdom (UK) 2012-2016
• Importance of BRICS countries to UK tourism businesses 2011
• Number of Royal Caribbean Cruises passenger cruise days worldwide 2007-2023
• Number of Royal Caribbean Cruises available passenger cruise days worldwide 2007-2023