tourist visits statistics

By: Bastian Herre and Veronika Samborska

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

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International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

International tourism, number of arrivals

All Countries and Economies

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The latest travel data.

MONTHLY INSIGHTS March 04, 2024

U.S. Travel has temporarily paused our monthly data newsletter, however, the latest travel data is still available via the U.S. Travel Insights Dashboard . This dashboard is updated each month (member login required).

The U.S. Travel Insights Dashboard , developed in collaboration with Tourism Economics, is supported by more than 20 data sources. The dashboard is the most comprehensive and centralized source for high-frequency intelligence on the U.S. travel industry, tracking industry performance, travel volumes and predictive indicators of recovery including air and lodging forecasts, DMO website traffic, convention and group trends, travel spending and losses, traveler sentiment, among others to measure the health of the industry.

Key Highlights January 2024:

• Travel appetite started the year on a softer note, but overall growth continued. Air passenger growth remained positive, up 6% versus the prior year but lower than the double-digit growth seen through 2023. Foreign visits remained strong, up 24% YoY.
• Hotel room demand continued a trend of slight contraction falling 1% versus the prior year, while short-term rental demand grew 1%, a lower rate than 2023.
• A particular bright spot was that group room demand within the top 25 markets displayed solid growth of 9% relative to the prior year.
• The outlook for the economy remains fairly optimistic due to the strength of the labor market, looser financial conditions and healthy household and nonfinancial corporate balance sheets. This has filtered through to slightly higher consumer sentiment in February.
• Sentiment is also growing for upcoming leisure travel in 2024. The share of travelers reporting having travel plans within the next six months increased to 93% in January from 92% in December, according to Longwoods International’s monthly survey.
• Travel price inflation (TPI) fell slightly in January as a result of falling transportation prices. Sticky services inflation should see relief from decelerating wage growth. However, upside risks stem from rising healthcare costs, supply chain disruptions and slowing labor supply. Source: U.S. Travel Association and Tourism Economics

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Visitation numbers.

The National Park Service's Social Science Program coordinates the collection of visitor use statistics for more than 400 national parks throughout the year. Official statistics are traditionally reported during the first few months of a new year. Learn more about visitation statistics collection and find official reports by the National Park Service. Use the NPS Stats database to find national summaries, additional data and reports for individual parks, and data for past years.

Learn more about how the National Park Service conducts studies and analyzes visitation numbers.

Find quick highlights of recreational visits to national parks from the previous calendar year.

Use the database to crunch numbers and run reports on various visitation-related statistics.

Recreation Visits by Year

Last updated: February 22, 2024

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U.S. Travel & Tourism Statistics 2020-2021

The ultimate fact guide to america's tourism industry including outbound, inbound, domestic & business travel figures..

The American tourism industry is thriving, International and domestic travel is currently contribution over $1.1 trillion to the United States GDP every year. When looking at the annual travel split of domestic and international travel, Americans domestically traveling within the country last year made up the lion's share, totaling 2.29 Billion, a 2% increase from the previous year. Following past US tourism trends, the volume of Americans outbound traveling internationally was of course much less, amounting to 79.6 Million, which was a 3.5% increase from the previous year.

Leisure based travel accounts for 73.8% of all tourism in America, leaving 26.2% for business and other reasons. Overall the tourism expenditure accounts for $1,089 Billion a year, and the industry provides a direct source of employment for 5.29 million jobs.

RELATED: 2022 Tourism Trends & Outlook

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TOP U.S. TOURISM STATISTICS:

US Citizen domestic tourism:   Americans take 2.29 Billion domestic trips each year.

US Citizen outbound tourism:   Americans take 93.0 Million international outbound trips each year.

International Inbound Tourism:   Annually, there are currently 79.6 Million international visitors to the US.

$1,089 Billion:   Yearly American tourism expenditure ($932.7b domestic / $156.3b international)

Expenditure sources:   $267.7B on food services, $232.2B on lodging, $200.4B on public transport, $166.5B on auto transportation, $112.6B on recreation, $109.6B on retail.

15.7 Million   American jobs were supported by travel in 2018.

By 2028,   yearly U.S. tourism is estimated to hit the $2.4 trillion mark.

Days/yr. traveled by age group: Gen Z   (29 days) , Millennials   (35 days) , Gen X   (26 days)   and Baby Boomers   (27 days).

Top 5 inbound countries:   Mexico (19.1m), Canada (12.3m), UK (4.9), Japan (3.4), China (2.9)

Top 5 outbound by continent:   Europe (17.7m), Caribbean (8.7m), Asia (6.2m), South America (2.1m), Central America (3.2m)

Top US cities visited:   New York (9.8m), Miami (5.38m), LA (4.98m), Orlando (4.47m), San Francisco (3.57m), Vegas (3.33m)

Business vs. leisure:   U.S. travelers took 466.2 million domestic trips for business (26.2%), and 1,779.7 million for leisure (73.8%)

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Quick links: navigate our statistic topics, how many americans travel out of their country a year, how much did americans and tourists spend on travel last year, how much is the travel industry worth to america, which american age groups travel the most, why do americans travel, what are the popular trending activities in america, how do americans book their travel.

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US INBOUND & OUTBOUND TOURISM STATISTICS

US domestic travel increased by +2%  YTD in 2019 with Americans taking 2.29 Billion domestic trips.

Domestic leisure travel increased 1.9%   in 2019 to 1.9 billion.

80% of all US domestic trips  were for leisure travel in 2019.

Domestic business travel in 2019   accounted for 464 million trips.

US Citizen outbound tourism:   Americans take 93.0 Million international outbound trips each year. (+6.3% YTD Change)

International Inbound Tourism:   Annually, there are currently 79.6 Million international visitors to the US. (+3.5% YTD Change)

Top 5 inbound countries:   Mexico (19.1m), Canada (12.3m), UK (4.9), Japan (3.4), China (2.9).

Top 5 outbound by continent:   Europe (17.7m), Caribbean (8.7m), Asia (6.2m), South America (2.1m), Central America (3.2m).

Top US cities visited:   New York (9.8m), Miami (5.38m), LA (4.98m), Orlando (4.47m), San Francisco (3.57m), Vegas (3.33m).

Each year,   35% of American families   plan vacations 50 miles or more from home.

In a Travel Leaders Group survey,   24%   of Americans stated they plan to travel to Europe.

22%   of American vacations are via road trips.

USA’s top 5 road trip routes:   #1 Las Vegas – National Parks, #2 Northern California - Southern Oregon Coast, #3 Northern New England, #4 Blue Ridge Parkway #5 Black Hills.

The lion’s share of the United States tourism is from its own citizen’s domestic travel, with over 2.29 billion Americans taking trips within the country. This saw a +2% year to date increase, which is enormous considering that domestic travel spend was worth $932.7 Billion.

As you can see from the US outbound travel statistics above, the number of Americans traveling out of the country is remarkably low compared to domestic travel. According to Trade.gov, outbound tourism hit 93 Million last year and saw a sizable +6.3% year to date increase, showing more Americans are willing to take an outbound trip and travel out the country.

The outbound travel expenditure of these 93 million people was worth $156.3 Billion to America’s tourism industry, so 6.3% is a very significant outbound tourism statistic! The hottest US outbound destinations were Europe, Caribbean, Asia, South America, and Central America.

The US inbound tourism statistics also paint a fascinating picture of America’s continued tourism industry growth, with visitors flocking from Mexico, Canada, UK, Japan, and China. International visitors totaled 79.6 Million with a 3.5% year to date increase, with the top US vacation destinations being cities such as New York, Miami, LA, Orlando, San Francisco, and Las Vegas.

Sources :   Statista ,   AAA ,   TravelLeadersGroup ,   TravelAgentCentral ,   MMGY

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AMERICAS TOURISM INDUSTRY SPEND STATISTICS

American’s spent around   $930 billion USD   on domestic travel in 2018.

In 2017 the amount spent on summer vacations was around   $101.1 billion USD , up from $89.9 billion in 2016.

$1.1 Trillion   / $1,089 Billion: Yearly U.S. travel and tourism expenditure ($932.7b domestic / $156.3b international).

U.S. leisure spend totalled   $761.7 billion   in 2018 from domestic and international travellers.

U.S. business sped totalled   $327 billion   in 2018, with $136 Billion from travellers attending conventions or meetings.

Expenditure Sources:   $267.7B on food services, $232.2B on lodging, $200.4B on public transport, $166.5B on auto transportation, $112.6B on recreation, $109.6B on retail.

Behind nightlife/dining,   travel was voted   America’s most popular choice for spending disposable income at   36%.

$101.1 Billion   is spent every year in America on summer vacations alone.

The average American spends   $6,080 on international trips.

Inbound overseas tourists stay an average of 18 nights and   spend $4,200   while in America.

Overseas travellers account for   84%   of international tourist spend, despite being half of all international arrivals.

Canadian tourists are the biggest spenders with   £22.2 billion   in the U.S. every year.

New York brings in  $16.1 Billion   a year from international visitors.

If you’re wondering how much Americans spend on travel each year, it was huge; International and domestic travelers spent $1.1 Trillion US dollars ($1,089 Billion). Americans spending through domestic travel increased by a massive +5.8% year to date, whereas international tourism spends only saw a 0.3% bump from the previous year. To break this down, this sort of spending would support 8.9M jobs, which in turn would generate $171 Billion in tax and $268 Billion in payroll.

Out of the $1.1 Trillion spending, leisure travelers from both international and domestic spent $762 Billion in 2018, which was a +6.1% increase from the previous year. When looking at business travel spend, it had risen +2.4% to $327 Billion, with 41.5% coming from

What are American tourists spending this $1.1 Trillion on? According to the latest US travel spending statistics, food services such as restaurants, bars, and grocery stores were the most popular spending category at 26.7%. This was followed by 23.1% on lodging, 20.0% on public transport, 16.6% on auto transportation, 11.2% on recreation, and 10.9% on retail.

Furthermore, this $1.1 Trillion spending isn’t the only financial impact of the tourists. When you look at the inputs used to supply or produce the goods travelers desire, and take into account the spend of the employees of travel businesses – there is a considerable multiplier of the financial impact to the US economy, estimated to be a total of $2.5 Trillion.

Sources :  US Travel ,  US Travel 2 ,  Phocuswright ,  TravelAgenctCentral ,  Squaremouth ,  Statista

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US TRAVEL AND TOURISM INDUSTRY JOB STATISTICS  

The travel industry accounts for   7.1%   of America’s private employment.

15.7 Million American jobs   were supported by travel in 2018.

8.92 Million   American travel-related jobs were supported by tourism in 2018 (7.73M domestic / 1.19M international)

$1 Million   in travel revenue directly produces eight jobs with the industry.

1 in 10 jobs   in the U.S. depend on the travel industry (Excluding farming).

$267.9 Billion   in payroll is generated yearly by U.S. travel and tourism ($234.6 Billion domestic / $33.3 Billion international).

$170.9 Billion   in tax revenue is generated yearly by U.S. travel and tourism ($147.3 Billion domestic / $23.6 Billion international).

A massive   $117.4 billion   of the $170.9b in tax revenue was spent on leisure travel, $53.5b on business.

International and domestic business travel generated   $327.3 billion   in 2018 through direct spending.

In 2018, U.S. residents recorded   463.6M   trips for business (38% being events and meetings).

The tourism industry is vital to the US economy, so much so that it accounts for 7.1% of the countries private employment. Overall, 15.7 Million American jobs were supported by the tourism industry last year, making one in eight non-farm jobs dependent on it in some way, direct and indirectly. The trend is on the up, the 15.7 Million American jobs in the travel industry had a +1.3% increase from the previous year.

Jobs, where workers are supplying goods or services directly to visitors, would be classed as ‘direct’ - this supported 8.9 million U.S. travel-specific jobs. The remaining 6.8 Million jobs were classed as indirect, these would include areas whereby workers created goods or services which helped produce the goods or services (sold or used by the 8.9M direct jobs).

The travel industry is known for being extremely labor intensive, its upwards trends have the power to develop new career opportunities much fast than any other niche. If you exclude the farming industry, one in ten jobs would be dependent on the travel industry – as an example, one in five non-farming industry jobs would be created from $1 million sales, but the same value in the travel industry would create one in eight.

Sources :  US Travel 1 ,  US Travel 2

US TRAVEL STATISTICS BY DEMOGRAPHIC

42%   of Americans own a passport, up from 27% 10 years ago.

Days a year traveling by age: Millennials ( 35 days ), Gen Z ( 29 days ), Baby Boomers ( 27 days ), and Gen X ( 26 days ).

Millennials :   62%   of parents travel with kids under five.

Millennials :   58%   prefer traveling with friends, 49% book last-minute vacations.

Millennials :   58%   want to solo travel,   26%   already have.

Solo Travel Women:   Take 3 more trips a year and are the most likely to travel alone.

Solo Travel: 43%   take over three trips a year.

Solo Travel: 50%   have a college or university diploma/degree.

Family: 4 out of 10   plan a trip with a family each year.

Family: 80%   take summertime trips to travel with family.

Family: 42%   opt for spring break vacations.

Baby Boomers:   Aim to take 4+ leisure vacations a year.

Baby Boomers: 30%   opt for a cruise as their vacation choice.

When analyzing the latest US outbound travel statistics by age, it was clear that millennials are the group willing to travel for the most extended period at 35 days a year, while generation X vacationed an average of 26 days.

Millennial Americans that are without children are now less of the typical ‘tourist’ and more of the ‘experience’ generation. Most of their booking habits are focused on exploring cultures, booking retreats, or activities rather than visiting theme parks and tourist trap areas. Their freedom and spontaneity let almost half of them book last-minute vacations, with or without friends as, to them, solo travel means cultural growth and meeting new people.

These travel age statistics also show us that half of the solo travelers take up to 3 more trips a year, have a college or university degree, and American solo travel is more prominent in women. What percentage of Americans own a passport? The myth was only one in ten do which appears in many blogs across the web, but now the Census and State department confirm that over 42% of Americans own a passport.

One travel by age group statistic shows almost one in three baby boomers opt for a cruise as their vacation and aim to take at least 4 trips per year. When it comes to families, the majority go during summer break (80%), and only 4 in 10 plan trips with their family. However, millennial families are far more likely to travel with younger children, at 62%.

Sources : Expedia, Resonanceco,  InternetMarketingInc ,  PRNewswire ,  SoloTravelWorld ,  TravelAgentCentral ,  NYU 1 ,  NYU 2 ,  AARP ,  TripAdvisor

REASONS AMERICANS TRAVEL FACTS & STATISTICS

Business/Leisure: U.S. travellers took   466.2 million   domestic trips for business (26.2%), and   1,779.7 million   for leisure (73.8%).

Family:   95%   prioritized their family to be happy and entertained.

Family:   89%   prioritized vacation deals and value.

Family:   85%   needed planning around school holidays.

Family:   85%   wanted outdoor activities for their family.

Gen Z:   55%   travelled to increase their knowledge and experience.

Gen Z:   40%   travelled to avoid stress and relax.

Millennials:   43%   want to find themselves.

Millennials:   23%   want to meet new people.

57%   of U.S. travellers would choose a free heritage vacation over alcohol for a year.

56%   of global international travellers agree it taught them life skills.

51%   want to escape normal life and recharge mentally.

42%   take trips to visit friends and family.

35%   are travelling to experience local delicacies.

Top   bucket list vacations   are volunteering trips (39%), food travel adventure (38%), mystery journey (38%), ancestry/heritage trip (36%), and sabbatical (36%).

59%   of solo travellers stated the reason they went alone is to see the world without waiting for others.

Why do Americans travel? When looking at the data from several survey sources, it was clear that the gender and age of respondents had little impact on the three most important factors.

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The most important reasons why Americans travel were:

Being with friends and family

Fun experiences (did index higher in younger generations)

Relaxing and unwinding

In terms of gender-based travel reasons, men indexed higher than women overall for exploring the great outdoors or outdoor activities that fall into that category. Generation Z, Millennials, or general age groups from 18-35 had higher responses around wanting to travel for music events or festivals than people aged 35 and over.

The most important trend we’ve noticed from reviewing multiple studies around American’s desires for travel is that younger generations are factoring in ‘experience tourism,’ this was very common in their responses. Experience tourism can be defined by people wanting to book activities or retreats, meet new people and ‘find themselves’. This is popular among solo travellers, like a cultural trip to Thailand for a detox retreat rather than visiting a traditional tourist attraction like a theme park.

Americans over 35 were keen on finding a vacation where food and drink was priority. Visiting a town or city that had cultural foodie scenes or breweries were very trendy.

Sources : ShortTermRentalz,  Wysetc ,  Trekksoft ,  TravelNews ,  USTravel ,  Booking.com ,  HospitalityNet ,  SoloTravelWorld

US TOURISM & TRAVEL ACTIVITY STATISTICS

Top 5 culture activities:   #1) 65% visit history/art museums, #2) 59% visit aquariums, #3) 56% visit science museums, #4) 55% visit theme parks, #5) 55% visit zoos

73%   of families take their children to a theme park, 34% aim for a world famous one.

Overseas visitors top 5 activities:   #1) 54% Shopping, #2) 49% visit historical/cultural sights, #3) 49% Restaurants, #4) 46% Monuments / National Parks, #5) 46% Sightseeing tours.

Trending:   89% increase in sunset cruise excursions trips since last year.

Trending : 64% increase in snorkelling activities since last year.

Trending : 55% increase in sailing trips since last year.

Trending : 49% increase in kayaking and canoeing experiences since last year.

33%   of visitors will get spa or beauty treatments while on vacation.

15%   of travellers book mindfulness or meditation retreats.

One of the reasons Americans do not travel abroad that much is that there is so much to offer in their own country. There is a wealth of cultural activities such as art galleries, museums that index high on the popular activities list, not to mention the volume of theme parks, zoos, and aquariums across the country.

Families want to book all-inclusive trips where everything is taken care of, and they can focus on shopping or taking their children sightseeing. An overwhelming volume of people wanted to book a cruise in the future, which pairs well with relaxing is one of the most popular reasons for travel data above. Cruises were particularly popular in respondents over the age of 45, as well as self-guided tours, whereas group tours were one of the least popular options for booking.

Even though sporting related activities are trending up, going to a physical sporting event was one of the least popular reasons Americans book travel, with most wanting to support their team… from home.

Sources :  MMGY ,  NYU , StatisticBrain,  TripAdvisor ,  Booking.com

RELATED: Online Destination Training For Agents

US TOURISM BOOKING STATISTICS

65%   of hotels are booked on the smartphone the same day as it was researched.

79%   of Americans researching trips will eventually book on their smartphone via app or online.

90%   of U.S. travellers use apps at their destination to make life easy.

#1 factor   in Americans booking travel is price, but reviews and amenities are close runners up.

Americans aged 18-24 classed   reviews   as the second most crucial factor in the booking.

Overall, travel is most commonly booked between   1 to 3 months   in advance.

Men are more likely to last-minute book their trips   2 to 4 weeks   out.

Excluding price as the main factor for Americans booking travel, amenities, and reviews were the most popular choices. So when comparing hotels, resorts or cruises of similar price, these are the factors that will sway the booking decision.

Popular amenities people look for when booking hotels are free breakfasts, pool access, fitness centers, and on-site restaurants. Public transportation was the least influential factor for people considering amenities when booking; this increased with ride-share options.

Only 11% of travellers book trips 6 months out; the most standard booking periods were for trips within 1 to 3 months.

Demographics wise, travelers without children would be the target market for last-minute booking, the no strings attached lifestyle leaves their schedules open. This makes them the ideal target for using last-minute deals to sign them up to hotel or travel loyalty programs.

Sources : StatisticBrain,  ThinkWithGoogle ,  Trekksoft

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Statistics of tourism

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyse, to publish, to standardize and to improve the statistics of tourism, and to promote the integration of these statistics within the sphere of the United Nations system.

“Official statistics provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation.”

Fundamental Principles of Official Statistics

The UN Tourism Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. 

The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyses, to publish, to standardize and to improve the statistics of tourism , and to promote the integration of these statistics within the sphere of the United Nations system.

Tourism Statistics Database

UN Tourism systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. 

COVID-19 AND TOURISM STATISTICS

With new situations emerging from the unprecedented COVID-19 pandemic, some clarifications need to be made to the UN statistical standards on tourism to maintain as far as possible data consistency and international comparability

Now boarding: Faces, places, and trends shaping tourism in 2024

After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

• The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
• Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
• The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

• Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
• Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
• Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

• Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
• Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
• Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
• Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

• Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
• Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
• Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
• Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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The monthly news release reports highlights of preliminary visitor characteristics, expenditures, and airseats at the statewide level and for the top four major marketing areas (U.S. West, U.S. East, Japan and Canada).

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Hawaii Visitors by Island 2023

If it's Hawaii tourism data you're looking for, then you're in the right place. We'll cover the latest tourism trends (within the last 1-3 years) on the Hawaiian islands and provide a series of graphics and summarized data to give you a good idea of what's happening by the numbers.

The adjacent graph shows the  Total ARRIVAL Data in 2023  to each island (including multi-destination/island arrivals). You can also view our historical 2022 data graph ,   2018 data graph ,  2016 data graph , and  2006 data graph  for comparison.

A pie chart is not truly the best format to display the visitor totals for the various islands as the number of visitors shown in the chart is greater than the true total, as many visitors go to more than one island. However, for our purposes, it should give you an idea of how many visitors (percentage-wise) are arriving/visiting each island. Just keep in mind the actual arrival numbers are "inflated" a bit. A more accurate way to look at this is 'Visitor Days,' per island, but these percentages seen here provide an accurate overview of each island's visitation.

2024-2025 Hawaii Travel Projections

General expectations for 2024-2025.

The travel projections for Hawaii in 2024 & 2025 indicate a mixed outlook with a gradual recovery expected, especially for Maui, which was heavily impacted by the wildfires in August 2023. Here are some key points:

Visitor Numbers and Spending:

• Overall, visitor numbers to Hawaii are expected to stay relatively stable in 2024 compared to the latter half of 2023, but they may not reach pre-pandemic levels until mid-to-late-2026. The demand was initially up for 2024 before the wildfires but has since declined statewide. It may even take until 2025-2027 to recover fully from the wildfire impacts on Hawaii tourism.
• Maui experienced a significant drop in tourism due to the wildfires. Recovery is expected to be gradual, with a more substantial rebound anticipated in the latter half of 2024 as West Maui reopens and rebuilds​ ( Honolulu Star-Advertiser )​​ ( Beat of Hawaii )​. A likely forthcoming ban on short term rentals may also impact Maui longer term.

Economic Factors:

• The overall economic conditions, including high prices and global economic challenges, are expected to influence travel costs, potentially making Hawaii more competitive as other destinations adjust their pricing. This may help attract more visitors as travel costs could decrease​ ( Beat of Hawaii )​.

Specific Islands:

• Oahu: Expected to see stable growth with visitor numbers rising steadily. In particular, visitors from Japan have not returned in figures as projected.
• Kauai: Also showed positive growth in late 2023 with increased arrivals and a significant rise in visitor spending​ ( Honolulu Star-Advertiser )​.
• Hawaii Island:  In late 2023, continued to attract visitors with increased arrivals and spending​ ( Honolulu Star-Advertiser )​. As of this writing, the lack of an active volcanic eruption in 2024 has also likely caused a slight decline in visitation versus when the volcano was actively erupting.

Overall, while 2024-2025 is expected to be a year of recovery for Hawaii’s tourism, particularly for Maui, it will likely be influenced by various economic factors and competitive pricing from other travel destinations.

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July 2024 Visitation & Spending

July 2024 Summary Update

In July 2024, Hawaii saw a slight decline in visitor arrivals (925,935 visitors, -1.0%) but an increase in spending ($2.07 billion, +2.6%) compared to July 2023. Visitor arrivals primarily came from the U.S. West and East, with significant changes in numbers from Japan and Canada.

Island-Specific Numbers: • Oahu : 565,629 visitors, $960.0 million spent. • Maui : 237,495 visitors, $510.6 million spent. • Kauai : 135,846 visitors, $285.9 million spent. • Hawaii Island : 171,304 visitors, $295.6 million spent.

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June 2024 Visitation & Spending

June 2024 Summary Update

In June 2024, Hawaii experienced a slight decline in both visitor arrivals (872,620 visitors, -1.9%) and spending ($1.91 billion, -4.4%) compared to June 2023. The majority of visitors came from the U.S. West and East, with notable shifts in Japanese and Canadian visitor numbers.

Island-Specific Numbers: • Oahu : 532,915 visitors, $897.9 million spent.   • Maui : 216,065 visitors, $451.7 million spent.   • Kauai : 130,923 visitors, $265.9 million spent.   • Hawaii Island : 156,999 visitors, $283.3 million spent.

May 2024 Visitation & Spending

May 2024 Summary Update

In May 2024, Hawaii saw a decline in both visitor arrivals (763,260 visitors, -4.8%) and spending ($1.62 billion, -4.0%) compared to May 2023. Visitor arrivals were primarily from the U.S. West and East, with notable changes from Japan and Canada.

Island-Specific Numbers:

    •     Oahu : 473,837 visitors, $725.4 million spent.     •     Maui : 179,233 visitors, $382.0 million spent.     •     Kauai : 115,135 visitors, $262.1 million spent.     •     Hawaii Island : 133,352 visitors, $239.7 million spent.

April 2024 Visitation & Spending

April 2024 Summary Update

In April 2024, Hawaii experienced a decline in visitor arrivals (753,551 visitors, -8.9%) and spending ($1.51 billion, -12.6%) compared to April 2023. Visitor arrivals were primarily from the U.S. West and East, with notable changes from Japan and Canada.

    •     Oahu : 441,685 visitors, $612.2 million spent.     •     Maui : 174,582 visitors, $390.5 million spent.     •     Kauai : 104,654 visitors, $222.0 million spent.     •     Hawaii Island : 133,200 visitors, $254.1 million spent.

March 2024 Visitation & Spending

March 2024 Summary Update

In March 2024, Hawaii saw a decline in both visitor arrivals (855,537 visitors, -5.0%) and spending ($1.76 billion, -4.2%) compared to March 2023. Visitor arrivals were primarily from the U.S. West and East, with significant changes from Japan and Canada.

• Oahu: 502,933 visitors, $753.0 million spent.
• Maui: 206,049 visitors, $469.4 million spent.
• Kauai: 116,437 visitors, $238.1 million spent.
• Hawaii Island: 154,400 visitors, $282.1 million spent.

February 2024 Visitation & Spending

February 2024 Summary Update

In February 2024, Hawaii saw 772,480 visitors (+2.5% from February 2023) and $1.66 billion in spending (+1.2% from February 2023). The average daily visitor count was 236,008 (-3.2% from 2023) with a daily spending of $57.1 million (-2.4% from 2023).

• Oahu: 453,719 visitors, $681.1 million spent.
• Maui: 181,301 visitors, $443.1 million spent.
• Kauai: 108,825 visitors, $234.0 million spent.
• Hawaii Island: 145,188 visitors, $272.8 million spent.

January 2024 Visitation & Spending

January 2024 Summary Update

In January 2024, Hawaii saw a decline in both visitor arrivals (763,480 visitors, -3.6%) and spending ($1.81 billion, -4.5%) compared to January 2023. However, spending was up 11.9% from January 2019. Visitor arrivals were primarily from the U.S. West and East, with significant decreases from Japan and Canada.

• Oahu: 450,503 visitors, $734.0 million spent.
• Maui: 175,005 visitors, $503.8 million spent.
• Kauai: 106,048 visitors, $247.3 million spent.
• Hawaii Island: 143,033 visitors, $299.4 million spent.

December 2023 Visitation & Spending

December 2023 Update

In December 2023, Hawaii marked the fifth consecutive month with declining visitor expenditures, experiencing a slight dip in both visitor arrivals (860,831 visitors, -1.3%) and spending ($1.96 billion, -1.2%) compared to December 2022. Despite this, the overall visitor spending for 2023 showed an increase from the previous year.

Visitor Arrivals and Spending : December 2023’s visitor count represented a 90.4% recovery from pre-pandemic levels in December 2019. The majority of visitors arrived by air service from the U.S. West and East, with a notable increase in arrivals by sea.

• U.S. West and East : Visitors from these regions showed a decrease in arrivals and spending compared to the previous year, but an increase from 2019.
• Japan and Canada : There was a significant increase in visitors from Japan compared to 2022, though numbers were still lower than in 2019. Canadian visitor numbers decreased from both 2022 and 2019.

Island-Specific Numbers :

    •     Oahu : Received 514,345 visitors with $885.1 million spent.     •     Maui : 196,402 visitors marked the highest number in five months post-wildfires, with $464.4 million spent.     •     Kauai : Saw 120,290 visitors, with spending reaching $266.0 million.     •     Hawaii Island : Welcomed 163,133 visitors and saw $309.5 million in spending.

The year 2023 concluded with an increase in total visitor spending to $20.78 billion, and total arrivals rose by 4.4% from 2022.

November 2023 Visitation & Spending

November 2023 Update

Visitor Arrivals and Spending : In November 2023, Hawaii experienced a slight increase in visitor arrivals but continued to see a decrease in spending compared to the previous year. A total of 731,233 visitors represented a modest 0.3 percent increase over November 2022, yet spending decreased to $1.53 billion, down 2.4 percent from the previous year.

Source of Visitors : The majority of visitors came by air service, mainly from the U.S. West and East. There was a small increase in visitors from Canada, and a significant surge from Japan compared to 2022, though numbers remained much lower than in 2019.

Key details from the Island in November 2023 :

    •     Oahu saw a rise in visitors to 440,049 but a drop in spending to $652.9 million.     •     Maui had 161,522 visitors, recovering from wildfire impacts, with spending at $375.5 million.     •     Kauai hosted 106,907 visitors, with spending increasing to $212.7 million.     •     Hawaii Island welcomed 135,645 visitors with spending reaching $262.7 million.

Overall, there was a year-to-date increase in total visitor spending and arrivals, with $18.82 billion in spending and 8,783,688 arrivals, indicating growth from 2022.

October 2023 Visitation & Spending

October 2023 Update

In October 2023, Hawaii continued to see a decline in both visitor arrivals and spending compared to 2022, marking the third consecutive month of downturn following the Lahaina wildfires.

Visitor Arrivals and Spending : October 2023 saw 734,582 visitors, a 3.2% decrease from October 2022, but a 92.3% recovery compared to pre-pandemic October 2019. Total visitor spending was $1.51 billion, down from $1.54 billion in October 2022 but up from $1.33 billion in October 2019​​.

Source of Visitors : The majority of visitors arrived by air service, primarily from the U.S. West and U.S. East. The U.S. West contributed 362,258 visitors, a decrease from 2022 but an increase from 2019. U.S. East saw a decline in arrivals compared to 2022 but an increase from 2019. Visitors from Japan increased significantly from 2022 but were much lower than in 2019. Canadian visitor numbers decreased from both 2022 and 2019​​.

Numbers by Island :

• Oahu : Received 448,096 visitors, a 14.7% increase from October 2022, with spending reaching $673.3 million, slightly up from the previous year​​.
• Maui : After the wildfires, visitation dropped to 132,909, a 42.3% decrease from 2022, and spending fell to $326.2 million, down 25.2% from the previous year​​.
• Kauai : Saw a stable visitor count at 109,337, virtually unchanged from 2022, but spending increased to $233.2 million, a significant rise of 34.1% from the previous year​​.
• Hawaii Island : Had 133,081 visitors, a 6% decrease from October 2022, with spending of $246.1 million, an 8% increase from the prior year​​.

September 2023 Visitation & Spending

September 2023 Update

In September 2023, Hawaii experienced a decrease in both visitor arrivals and spending compared to the same period in 2022, partly due to the aftermath of the Lahaina fires on Maui. The total number of visitors was 651,286, marking a 7.4% decrease from September 2022, yet showing an 88.5% recovery from pre-pandemic levels of September 2019. Total visitor spending was $1.37 billion, a reduction from the $1.52 billion in September 2022 but an increase from September 2019's $1.25 billion.

The majority of visitors arrived by air, predominantly from the U.S. West and East. The U.S. West sent 329,187 visitors, a decrease from 2022 but an increase from 2019. U.S. East saw 153,635 visitors, down from 2022 but up from 2019. Visitors from Japan increased significantly compared to 2022 but were much lower than 2019 numbers. Canadian visitor numbers and spending also decreased compared to 2022 and 2019.

Visitor demographics varied across the islands. Oahu welcomed 433,209 visitors, Maui received 94,221 visitors, significantly impacted by the wildfires, Kauai hosted 115,305 visitors, and Hawaii Island saw 129,444 visitors. Each island exhibited unique trends in visitor arrivals and spending, reflecting diverse attractions and visitor experiences.

August 2023 Visitation & Spending

August 2023 Update

In August 2023, Hawaii's tourism was notably impacted by the Lahaina wildfires, leading to a 7.3% decrease in total visitor arrivals compared to August 2022. This figure represented an 83.0% recovery from the pre-pandemic levels of August 2019. The total number of visitors was 769,163, with a significant decline in arrivals to Maui due to the wildfires. Visitor spending for the month was $1.58 billion, lower than the $1.74 billion spent in August 2022, but still higher than the $1.50 billion from August 2019.

The majority of visitors, 766,023, arrived by air service, mainly from the U.S. West and U.S. East, with an additional 3,140 coming via a single cruise ship. The average length of stay for all visitors was 8.67 days, slightly less than in August 2022. The statewide average daily census was 215,020 visitors.

Visitor arrivals to different islands varied. Oahu saw an increase in visitors, with 507,702 arrivals. Hawaii Island and Kauai also experienced increases in visitor numbers. In contrast, Maui faced a significant drop in visitor arrivals, with only 112,259 visitors, less than half the volume of August 2022, primarily due to the Lahaina wildfires which led to the cancellation of 88 direct transpacific flights to Kahului.

Visitor demographics from different regions showed mixed trends. The U.S. West sent 392,427 visitors, a decrease from both 2022 and 2019. However, their spending, although lower than in 2022, was higher than in 2019. Visitors from the U.S. East also decreased compared to both 2022 and 2019, but their spending increased from 2019 levels. Visitors from Japan increased dramatically from 2022 but were much lower than 2019 figures. Canadian visitor numbers and spending decreased compared to 2022 and 2019.

There were 103,589 visitors from other international markets, including Oceania, Asia, Europe, Latin America, Guam, the Philippines, and the Pacific Islands. This figure was an increase from 2022 but a decrease from 2019.

The tabular chart shown further below gives the breakdown of visitors in the islands on a month by month basis (color coded per island), based on data from 2019 & 2022 visitor reports.

Visitor Days & Visitor Expenditures

In considering the "health" of the tourism market, one must also put emphasis on the two factors that are the most important: "visitor days" and "visitor expenditures." 

Mahalo for the tip by 'amberloo' at TripAdvisor. In her words, " If there are more visitor days and more money being spent annually over the long-term, the industry is healthy regardless of any other factors; such as mere arrival totals. The goal of many government planners is to increase "days" and "spending" while limiting (or even decreasing) arrival counts. "

Why limit arrival counts you might ask? One has to consider tourism "capacities" of the islands and how that will affect future trends. Maui and O'ahu likely reached their carrying capacity (for visitors) years ago, thus have few remaining competitive development opportunities and will not have the statistical fluctuations or upside growth potentials seen on Kaua'i. In fact, due to growth in recent years, Kaua'i has now about reached its own carrying capacity pending completion of on-going development.

Hawaiian Islands Demand

Estimated hawaii visitors by month, hawaii visitor graphs.

Estimated Hawaii Visitor Arrivals by Month 2023 & 2022

Estimated Hawaii Visitor Arrivals by Month 2019 & 2022

Individual Hawaiian Island Data

These statistics are "arrival" data - meaning visitors who arrived in the islands (either from the mainland US, abroad, or from another island).

When viewing these statistics, we encourage visitors to keep the geographic size of the islands in mind. For example, the Big Island and Kauai have very similar trends in arrivals. However, the Big Island is significantly larger geographically speaking than Kauai (in fact, it is larger than all of the other islands combined) so these visitor numbers alone cannot tell the complete story. Kauai and the Big Island may very well have the exact same number of visitors any given month, but the size of the island will also determine how "crowded" it feels.

Big Island of Hawaii Visitor Data

The largest in the chain typically ranges between 150,000-200,000 arrivals each month. Excluding the summer "hump" felt through all the islands, the number of arrivals fluctuates much less than some other islands in the chain, so visitation is usually about the same in Hawai'i. The events we noted on the  best time to travel to Hawaii  page, that are held each spring and fall, can increase visitor ratios on the island. The volcanic eruptions that periodically occur are also likely to impact travel numbers to the Big Island at any given time.

Maui Visitor Data

The second largest island in the chain typically ranges between 150,000-275,000 arrivals each month. The summer "hump" is by far the largest period of arrivals, but there are also significant spikes at other times during the year, most notably around the Christmas holidays. The reopening of West Maui, excluding historic Lahaina Town following the devastating wildfires in August 2023, has positively influenced arrival numbers. Generally, however, we believe Maui visitor numbers will be recovering from large declines following the fires for an extended time.

Kauai Visitor Data

The fourth largest island in the chain typically ranges between 100,000-140,000 visitors each month. Kauai, in general, is a much quieter island (arrival wise) when compared to the likes of the other islands in the chain. But that may be due to its size and "theme" (all things green). The summer "hump" is the only really busy time on the island, though it's not as distinct as the "hump" Maui and Oahu experience. As a side note, the occasional winter and spring storms and subsequent Kauai closures will likely impact visitor arrivals after this period.

Oahu Visitor Data

The third largest island in the chain typically ranges between 450,000-560,000 visitors each month. As you can quickly see, that number significantly dwarfs the other islands' arrival data. Oahu is widely popular with visitors abroad, and given that approximately 75% of the state's population lives on this single island, the arrival data can skew accordingly. The island's diverse attractions, from the bustling city of Honolulu to the historic sites of Pearl Harbor and the scenic North Shore, continue to draw the most visitors among the Hawaiian Islands.

Typical Hawaii Visitor Timeline

Typical Visitor Planning Timeline

More Information:

Hawaii Weathe r page or Selecting a Hawaiian island to visit

If you want even more detailed tourism specifications, please visit the Hawaii Department of Business, Economic Development & Tourism .

Molokai & Lanai Visitor Data

These two islands only make up slightly more than 1% of all visitor arrivals combined. If you're heading to either of these two islands and are curious about this data, we suggest you look at the detailed statistics provided on the  Hawaii Tourism Authority  website.

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Article Published/Updated: 09-01-2024

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France Tourism Statistics

Page last updated: 24 July 2024

For over 30 years, France has consistently held the title of the world’s most visited destination, and it’s no wonder why. Known for its romantic cities, iconic landmarks, world-renowned cuisine, art, culture and fashion, France has long captured the imaginations of travellers from across the globe.

How many tourists visit France each year?

• In 2019, France welcomed 90.91 million international visitors.
• Visitor numbers declined to 41.68 million in 2020 due to the coronavirus pandemic. However, France saw a slight recovery in 2021 with 48.40 million international visitors.
• Growth continued in 2022 with 93.20 million international visitors, indicating a 124% increase compared to 2020 and a 3% higher total than 2019 pre-pandemic levels.
• Over 100 million tourists travelled to France in 2023. 1
• International arrivals in France for the first half of 2024 are expected to be at 93% of the same period in 2019 2 and will surpass 2019 totals by the end of 2024, reaching 101 million for the year 3 .

How many tourists are expected to visit France in 2024? 

International arrivals to France are expected to reach a new record of over 101 million in 2024, largely influenced by the 2024 Paris Olympics .

• Previously recorded highs include 100 million visits in 2023 and 90.91 million in 2019.
• Paris, in particular, is set to see a boost in tourism, with projections of a 15% increase in international visitors compared to 2019, while overall tourism in France is predicted to grow by 11% .

• Read more: Paris Olympics 2024 and France Tourism Statistics 2024

How much do people spend in France each year?

• From $63.5 billion in 2019, international tourism expenditure dropped to $32.6 billion (a 51% decrease) in 2020 due to border closures and travel restrictions.
• France saw signs of recovery in 2021 with $40.8 billion and in 2022 with $59.7 billion in tourist revenue.
• In 2023, France generated $68.6 billion in tourist revenue. 4 This marked a 110% increase in tourist expenditure compared to 2020 and an 8% increase compared to 2019.

Where do visitors to France come from?

The United Kingdom has traditionally been the leading source of tourists to France. In 2018, the number of tourists from the United Kingdom amounted to 13 million , followed closely by Germany with 12.3 million and Belgium with 11.6 million . 5

How many people visited France in 2022?

• In 2022, over 93.2 million tourists visited France, indicating a strong rebound from pandemic years and a 3% increase compared to the 2019 peak.

How much did people spend in France in 2022?

• France generated $59.7 billion in international tourism revenue in 2022, indicating an 83% increase compared to 2020 during the coronavirus pandemic, but still 6% less than the 2019 peak.

How long do visitors stay in France?

• International visitors spent an average of 6.4 nights in France in 2018. For domestic visitors within France, the average stay was slightly longer at 8.2 nights .

How popular is France as a tourist destination?

• With over 85 million visitors every year, France has been consistently ranked as the top global tourist destination for over 30 years.

France Travel Resources

• Car rental prices in France
• Car rental prices in Paris – comparison

Economic Impact – France Tourism Statistics

• Tourism is a major contributor to France’s economy. Combining tourism-related spending from both domestic and international visitors, the tourism sector accounted for 7.5% of GDP in 2019.
• In 2019, almost 91 million international tourists visited France, accounting for 21% of France’s service exports. 6

Coronavirus Impact – France Tourism Statistics 2020 and 2021

France saw a big drop in international arrivals in 2020 and 2021 due to global travel restrictions. 

• International arrivals in France dropped to 41.68 million in 2020, a decrease of 54% from the previous year, before slightly recovering to 48.4 million visitors in 2021.
• Tourism’s contribution to GDP fell by 34% to EUR 114.5 billion , or 5.3% of the economy in 2020 due to the coronavirus pandemic.

France Inbound Travel Statistics for 2019 – International & Domestic Tourism

• In 2019, France welcomed over 90.91 million international visitors with tourists spending over $63.5 billion in that year alone.
• The top sources of international visitors have remained largely consistent, with the UK , Germany , Belgium , Italy , Spain , the US and Switzerland making up over half of all foreign tourists annually. 
• In addition, France recorded 186.3 million domestic tourism trips and 306.6 million overnight domestic stays in 2019. 7

Is France still the most visited country?

France remains the world’s leading tourist destination, with over 100 million people from other countries visiting it in 2023, and reports say it will stay number one until at least 2025 .

Why do people visit France?

Most tourists come to France for a holiday , with the number growing from 94.2 million in 2019 to 98.7 million in 2022 . These tourists enjoy France’s rich history, great food, and famous landmarks, including the Eiffel Tower and the Louvre Museum.

• A large number of tourists travel to France to visit friends and relatives , with the number reaching 87.1 million in 2022. 
• France hosts millions of visitors for business reasons, with 23 million visitors travelling for business in 2022. Major cities like Paris and Lyon hold important global business events that draw professionals from all over the world.
• People also visit France for other personal reasons like attending special events, education, or healthcare, with around 20.2 million visits in 2022. 

What are the top attractions to visit in France?

In 2017, the top five most visited destinations in France were Disneyland Paris (14.86 million visitors), the Louvre Museum (8.02 million visitors), Versailles Palace (7.71 million visitors), the Eiffel Tower (6.20 million visitors), and the Pompidou Centre (3.38 million visitors).

• Disneyland Paris : Considered to be Europe’s leading tourist destination, it is also the driving force behind the urban and economic development of the Val-d’Europe conurbation.
• Louvre Museum : The Louvre is the largest museum in the world, and the glass pyramid marking its entrance has become a global symbol of priceless art.
• Versailles Palace : The Palace of Versailles was the principal residence of the French kings from the time of Louis XIV to Louis XVI. Embellished by several generations of architects, sculptors, decorators, and landscape architects, it provided Europe with a model of the ideal royal residence for over a century.
• The Eiffel Tower : Located in the 7th arrondissement, this immense iron monument, a true architectural and technical feat, is now the symbol of Paris and France.
• Pompidou Centre : Primarily a museum and centre for the visual arts of the 20th and 21st centuries, the Pompidou Centre houses many separate services and activities.

France Outbound Tourism Statistics for 2019

Before the unprecedented events of 2020, 2019 marked a significant year for outbound tourism.

• Over 30.4 million French residents travelled internationally in 2019, contributing  $50.51 billion to the global tourism industry. 
• French residents primarily visited other European countries like Spain ( 6.2 million visits), Italy (3.8 million visits), Belgium (2 million visits), Portugal ( 1.9 million visits ), and Germany ( 1.5 million visits ).

The purposes varied widely, encompassing leisure vacations, business trips, visits to friends and relatives, and participation in cultural or educational programs.

France Travel Statistics Resources

• Disneyland Paris Statistics
• Eiffel Tower Statistics
• Louvre Museum Statistics
• Paris Statistics 2024 – Olympic Games Impact
• Paris Olympic Games 2024 Facts and Statistics
• France Statistics 2024 – Olympic Games Impact

Europe Travel Statistics Resources

• Germany Statistics
• Parthenon Statistics
• Iceland Statistics
• Milan Statistics
• Rome Statistics
• Venice Statistics
• Norway Statistics
• Portugal Statistics
• Barcelona Statistics
• Sweden Statistics
• London Statistics
• Oxford Statistics
• Scotland Statistics
• UNWTO : France Inbound Tourism Arrivals ↩︎
• WTTC : Latest Analysis from WTTC and ForwardKeys – France 2023 ↩︎
• OE : 2024 Paris Olympics: Impact on Tourism and Beyond ↩︎
• UNWTO : France Inbound Tourism Receipts ↩︎
• EGFR : Tourist in France – 2018 ↩︎
• OECD : Tourism Trends and Policies – France ↩︎
• UNWTO : France Domestic Tourism Trips & Overnights ↩︎
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• 日本語 ( Japanese )
• Español ( Spanish )

• Travel, Tourism & Hospitality ›
• Leisure Travel

Travel and tourism in Italy - statistics & facts

What are the leading inbound travel markets in italy, what are italians’ preferred travel destinations, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Italy 2019-2034

Distribution of travel and tourism expenditure in Italy 2019-2023, by type

Travel and tourism's total contribution to employment in Italy 2019-2034

Editor’s Picks Current statistics on this topic

Travel, Tourism & Hospitality

International tourist arrivals in Italy 2019-2023, by country

Monthly number of international tourist arrivals in Italy 2018-2024

Further recommended statistics

• Basic Statistic Travel and tourism's total contribution to GDP in Italy 2019-2034
• Basic Statistic GDP share generated by travel and tourism in Italy 2019-2023
• Premium Statistic Monthly tourism balance in Italy 2019-2024
• Basic Statistic Distribution of travel and tourism expenditure in Italy 2019-2023, by type
• Basic Statistic Distribution of travel and tourism spending in Italy 2019-2023, by tourist type
• Basic Statistic Travel and tourism's total contribution to employment in Italy 2019-2034

Travel and tourism's total contribution to GDP in Italy 2019-2034

Total contribution of travel and tourism to GDP in Italy in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

GDP share generated by travel and tourism in Italy 2019-2023

Share of travel and tourism's total contribution to GDP in Italy in 2019 and 2023, with a forecast for 2024 and 2034

Monthly tourism balance in Italy 2019-2024

Monthly tourism balance in Italy from January 2019 to May 2024 (in million euros)

Distribution of travel and tourism spending in Italy in 2019 and 2023, by type

Distribution of travel and tourism spending in Italy 2019-2023, by tourist type

Distribution of travel and tourism spending in Italy in 2019 and 2023, by type of tourist

Travel and tourism's total contribution to employment in Italy 2019-2034

Total contribution of travel and tourism to employment in Italy in 2019 and 2023, with a forecast for 2024 and 2034 (in million jobs)

Inbound tourism

• Premium Statistic Total number of international tourist arrivals in Italy 2015-2023
• Premium Statistic International tourist arrivals in Italy 2006-2023
• Premium Statistic International tourist arrivals in Italy 2019-2023, by country
• Premium Statistic Inbound business travelers in Italy 2015-2022
• Premium Statistic Number of inbound tourist overnight stays in Italy 2014-2023, by travel reason
• Premium Statistic Average length of stay of international tourists in Italy 2009-2022
• Premium Statistic Inbound tourist expenditure in Italy 2007-2023
• Premium Statistic Inbound tourist expenditure in Italy 2019-2023, by country

Total number of international tourist arrivals in Italy 2015-2023

Total number of international tourist arrivals in Italy from 2015 to 2023 (in million travelers)

International tourist arrivals in Italy 2006-2023

Number of international tourist arrivals in Italy from 2006 to 2023 (in millions)

Number of international tourist arrivals in Italy from 2019 to 2023, by country of origin (in millions)

Inbound business travelers in Italy 2015-2022

Number of international business tourists in Italy from 2015 to 2022 (in millions)

Number of inbound tourist overnight stays in Italy 2014-2023, by travel reason

Number of international tourist overnight stays in Italy from 2014 to 2023, by travel reason (in millions)

Average length of stay of international tourists in Italy 2009-2022

Average length of stay of international tourists in travel accommodation establishments in Italy from 2009 to 2022 (in number of nights)

Inbound tourist expenditure in Italy 2007-2023

Total international tourist expenditure in Italy from 2007 to 2023 (in billion euros)

Inbound tourist expenditure in Italy 2019-2023, by country

International tourist expenditure in Italy from 2019 to 2023, by country of origin (in million euros)

Outbound tourism

• Premium Statistic Number of outbound travelers from Italy 2015-2023, by type
• Premium Statistic Number of outbound trips from Italy 2019-2022, by destination
• Basic Statistic Number of outbound tourist overnight stays from Italy 2015-2023
• Premium Statistic Overnight stays for outbound trips from Italy 2019-2022, by destination
• Premium Statistic Expenditure of Italian outbound travelers 2007-2023
• Premium Statistic Expenditure of Italian outbound travelers 2019-2023, by destination
• Premium Statistic Share of outbound holiday trips taken by Italians 2023, by purpose
• Premium Statistic Share of outbound holiday trips taken by Italians 2022, by destination type
• Premium Statistic Travel intentions of Italians in the next six months 2024, by destination
• Premium Statistic Italian travelers' preferred European countries for trips in the next six months 2024

Number of outbound travelers from Italy 2015-2023, by type

Number of outbound travelers from Italy from 2015 to 2023, by type (in millions)

Number of outbound trips from Italy 2019-2022, by destination

Number of outbound trips from Italy from 2019 to 2022, by country of destination (in 1,000s)

Number of outbound tourist overnight stays from Italy 2015-2023

Number of outbound tourist overnight stays from Italy from 2015 to 2023 (in millions)

Overnight stays for outbound trips from Italy 2019-2022, by destination

Number of overnight stays for outbound trips from Italy from 2019 to 2022, by country of destination (in 1,000s)

Expenditure of Italian outbound travelers 2007-2023

Total expenditure of Italian outbound travelers from 2007 to 2023 (in billion euros)

Expenditure of Italian outbound travelers 2019-2023, by destination

Expenditure of Italian outbound travelers from 2019 to 2023, by country of destination (in million euros)

Share of outbound holiday trips taken by Italians 2023, by purpose

Distribution of holiday trips abroad taken by Italian residents in 2023, by purpose of trip

Share of outbound holiday trips taken by Italians 2022, by destination type

Share of holiday trips abroad taken by Italian residents in 2022, by type of destination

Travel intentions of Italians in the next six months 2024, by destination

Share of individuals intending to travel in the next six months in Italy as of June 2024, by destination

Italian travelers' preferred European countries for trips in the next six months 2024

Preferred European countries for a trip in the next six months among travelers in Italy as of June 2024

Domestic tourism

• Premium Statistic Number of domestic trips in Italy 2014-2022
• Premium Statistic Domestic trips in Italy 2019-2022, by accommodation type
• Premium Statistic Overnight stays for domestic trips in Italy 2019-2022, by region of destination
• Premium Statistic Domestic business trips in Italy 2015-2022
• Premium Statistic Overnight stays during domestic business trips in Italy 2022, by destination
• Premium Statistic Number of same-day domestic trips in Italy 2019-2022, by purpose
• Basic Statistic Domestic tourism spending in Italy 2019-2034

Number of domestic trips in Italy 2014-2022

Number of domestic trips in Italy from 2014 to 2022 (in 1,000s)

Domestic trips in Italy 2019-2022, by accommodation type

Number of domestic trips in Italy from 2019 to 2022, by type of accommodation (in 1,000s)

Overnight stays for domestic trips in Italy 2019-2022, by region of destination

Number of overnight stays for domestic trips in Italy from 2019 to 2022, by region of destination (in 1,000s)

Domestic business trips in Italy 2015-2022

Number of trips by domestic business tourists in Italy from 2015 to 2022 (in 1,000s)

Overnight stays during domestic business trips in Italy 2022, by destination

Number of nights spent by domestic business tourists in Italy in 2022, by region of destination (in 1,000s)

Number of same-day domestic trips in Italy 2019-2022, by purpose

Number of same-day domestic trips in Italy from 2019 to 2022, by purpose (in 1,000s)

Domestic tourism spending in Italy 2019-2034

Domestic tourism expenditure in Italy in 2019 and 2023, with a forecast for 2024 and 2034 (in billion euros)

Accommodation

• Premium Statistic Number of hotel and non-hotel accommodation in Italy 2019-2022
• Premium Statistic Number of hotels in Italy 2012-2023, by rating
• Premium Statistic Number of hotels in Italy 2023, by region
• Premium Statistic Revenue of the hotels industry in Italy 2020-2029
• Premium Statistic Leading international hotel chain brands in Italy 2023, by number of hotels
• Premium Statistic Leading domestic hotel chain brands in Italy 2023, by number of hotels
• Premium Statistic Number of bed and breakfasts in Italy 2010-2022
• Premium Statistic Number of agritourism establishments in Italy 2012-2022
• Premium Statistic Distribution of trips made by Italians 2023, by accommodation

Number of hotel and non-hotel accommodation in Italy 2019-2022

Number of hotel and non-hotel accommodation establishments in Italy from 2019 to 2022

Number of hotels in Italy 2012-2023, by rating

Number of hotel establishments in Italy from 2012 to 2023, by rating

Number of hotels in Italy 2023, by region

Number of hotel establishments in Italy in 2023, by region

Revenue of the hotels industry in Italy 2020-2029

Revenue of the hotels market in Italy from 2020 to 2029 (in billion U.S. dollars)

Leading international hotel chain brands in Italy 2023, by number of hotels

Leading international hotel chain brands in Italy in 2023, by number of hotels

Leading domestic hotel chain brands in Italy 2023, by number of hotels

Leading domestic hotel chain brands in Italy in 2023, by number of hotels

Number of bed and breakfasts in Italy 2010-2022

Number of bed and breakfasts in Italy from 2010 to 2022

Number of agritourism establishments in Italy 2012-2022

Number of agritourism establishments in Italy from 2012 to 2022

Distribution of trips made by Italians 2023, by accommodation

Distribution of trips taken by Italians in 2023, by type of accommodation

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