salesforce world tour zurich 2023

Salesforce Live

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Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams. 

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SEPTEMBER 19

Check into your hotel.

Thank you very much Trailblazer!

A day full of inspiration and innovation.

We look forward bringing the magic of in-person events to our region with Salesforce Live Zurich.

Get ready for another wave of inspirational keynotes and Salesforce breakout sessions, including our Trailblazer customers and innovative partners. Connect with Salesforce experts, your peers, and the local partner ecosystem for insights on how to drive digital transformation across your business, reduce costs and increase efficiency while putting your customers first in all areas.

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• Events help bring people closer together in the information age.
• Seven times out of ten, the experiences people remember most happen at events.
• When it comes to event type, meet your attendees where they are.

Thank you for attending Salesforce Live in Zurich

We hope that you were impressed and inspired by the presentations, live demos and speakers from our experts and customers! We sincerely hope you also took advantage of the great opportunity to network and share your experiences. In case you were not able to join, we look forward to welcoming you at one of our future events and summarised some impressions here.

Here you can see some moments of the event.

We look forward to continuing the magic of in-person events in our Central region with Salesforce live events in Prague, Warsaw, Zurich, Dusseldorf and Vienna.

  Get ready for another wave of inspirational keynotes and Salesforce breakout sessions, including with our Trailblazer customers and inspirational partners. Connect with Salesforce experts, your peers, and the local partner ecosystem for insights on how to drive the digital transformation of your business, reduce costs and increase efficiency while putting your customers first in all areas.

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Customer experience

Upcoming virtual and on-demand events

Data Management

Meet Salesforce Genie.

Sporst and Technology

Bring Woman Back To Work

What to expect: 

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Gain innovative insights

Our Main Session features all the latest and greatest from Salesforce, inspiring customer cases and proves, how businesses can innovate more, move faster and reduce costs.

Learn how to put customers first with Customer 360

Looking for beginner or expert content on our products? Our breakout sessions provide insights and deep dives for every level and line of business with experts ready to answer your questions onsite.

Meet the Trailblazer community

We’re finally getting back together in-person. Do not miss out on this opportunity to reconnect with our amazing community of Trailblazers and expand your network.

That was Salesforce Live in Zurich!

Our Main Session featured all the latest and greatest from Salesforce, inspiring customer cases and proves, how businesses can innovate more, move faster and reduce costs.

Looking for beginner or expert content on our products? Our breakout sessions provided insights and deep dives for every level and line of business with experts ready to answer your questions onsite.

We’re finally got back together in-person. It was great to reconnect with our amazing community of Trailblazers and to let you expand your network.

Thank you to our Speakers!

Katja Schönenberger 

Managing Director

Pro Juventute

Aurelia Figueroa 

Global Head of Sustainability

Jaana Suvanto

CFO Robotics and Discrete Automation Business Area

Radu Costache

Head of CRM Platforms

Olga Burfan

Head of Global E-Commerce

Philipp Plein

Franz Bürgi

Cyril Louis

Salesforce MVP, Founder & CEO of Mavericx

Andrea Rumiz

Director Key Accounts

Katherine Broder 

Executive Vice President

Hexagon Geosystems

We're are excited about your interest visiting our Salesforce Live Event: Zurich. Unfortunately we are already fully booked and need to close our registrations due to limited capacity at the location. Thank you for understanding and we hope to welcome you next time.

Stay tuned for ongoing updates on our agenda, Trailblazer speakers and more!

Don’t forget the essentials. 

With so much excitement, it’s easy to forget the little things. Be sure to keep room on your schedule for these event essentials.

Finding solutions for a new world

We are living in a new world. From a slowing economy with high inflation rates and skyrocketing energy costs to the first signs of future climate conditions. Businesses need to keep pace to stay connected to their customers while reducing costs and increasing efficiency. Together with Breitling, we show how technology can help meet these challenges and find new solutions for this new world.

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Agenda Main Stage

10:00AM CET

Main Session - Finding Solutions for a New World

Aurelia Figueroa, Global Head of Sustainability at Breitling

Katja Schönenberger, Managing Director At Pro Juventute

11:30AM CET

Real-time Customer Magic with Genie

Companies nowadays collect massive amounts of data about their customers, but most of them struggle to consolidate and activate this data in real time. Join us in this session to discover how Salesforce Genie powers the first-ever real-time CRM, allowing businesses to create the best customer experiences, which feel like magic.

12:10PM CET

Discover the future of Financial Services with Helvetia.

In this short and crisp session we invite you to discover how Swiss financial services providers leverage Salesforce to thrive in times of macroeconomic challenges, followed by a panel discussion with Helvetia to gain valuable insights into how your company can benefit from Salesforce. Do not miss this chance to get your questions answered in an interactive Q&A session.

Carsten Sallaba, Program Lead CRM Transformation, Helvetia

Sascha Kretz, Head Service Center, Helvetia

Customer Experience and Profitability - A Contradiction?

Hear from Retail & CG trailblazers how they are tackling today’s economic challenges while delivering personalised experiences at scale. We have the pleasure to welcome top brands on stage. Plus, we’ll get hands on during a demo of how to leverage digital tools that unlock automation and drive efficiencies while keeping the customer at the center.

Andrea Boehm, Director Digital Activation EMEA, VF Corporation

Yaron Jacobs, Head of Ecommerce Europe, Triumph International

Learn from our clients Sonova, Bystronic & Swissbit, why they chose Salesforce

Join our breakout session and learn why Sonova, Bystronic and Swissbit selected Salesforce as the strategic partner for their digital transformation. Following a general introduction to our leading solutions for Manufacturing, you will hear more about their decision process and their experience with Salesforce.

Florian Wimmer, Chief Marketing Officer of Bystronic

Nele Ohmann, CRM Manager at Sonova

Matthias Poppel, Chief Sales & Marketing Officer Swissbit AG

Marketing Intro: Marketing Cloud Innovation & Roadmap – Achieving scale & growth

Learn how to create engaging experiences in this close-up on Marketing Cloud's latest innovations. See what we have planned to help you be more efficient and get the most out of Marketing Cloud. FRONTIERS (the leading platform for scientific publications) will share with us how they aim to achieve scale and growth with Salesforce Marketing Cloud.

Radu Costache, Head of CRM Platforms, Frontiers

Masterclass Service: Improve Customer Satisfaction & Reduce the Cost of Service

Providing excellent customer support is a key differentiator that can make or break the relationship with any B2B customer or B2C consumer - and it all starts with providing superior Self-Service. With Service Cloud, you can take Self-Service to new heights and improve customer statisfaction. Meanwhile, Automation & AI can help prioritize and resolve issues quicker for a seamless experience

Masterclass Sales: 21st Century Sales Productivity for your Teams

See how top sellers use technology to be productive and gain a competitive advantage. Automate sales rep's work in their inbox. Help prioritization via AI- lead & opportunity scoring. Marketing automated nurturing and customer tracking provides insights to sales. Use Einstein's NLP to capure key moments in calls. Managers excel with Einstein Forecasting and real time dashboards to manage teams.

How Slack helped to digitize the business model of TX Group

Every second counts in the fast-paced media industry. TX Group unites 50 brands under one roof and reaches 80% of the Swiss population every day. Join this session to learn how they manage to achieve pace and coverage and what role Slack plays in TX Group's automated Digital HQ.

Franz Bürgi, CIO, TX Group

Agenda Breakout 1

Customer 360 - Intro to the Salesforce Platform & Solutions:

In uncertain times like these, more than ever, being a trusted partner to your customers is a key factor for your success. See how the Salesforce Customer 360 Platform helps you gradually build a better understanding of your customers and deliver a personalized experience at each touchpoint.

Scale your business in the most streamlined and cost-efficient way, with AI and automation.

Commerce Intro: Learnings from Philipp Plein's Growth Success

Get insights into how Philipp Plein succesfully & efficiently runs their e-commerce business by using the latest Saleforce innovations to automate processes, increase productivity and maximise revenue.

Olga Burfan, Head of Global E-Commerce, Philipp Plein

Sales Intro: How Enea increased their sales efficiency with Sales Cloud

We are defining the future of Sales Tech to be Digital first, accelerated by Hyper-automation and powered by AI & Data. Come and see how Enea enables their digital transformation with Sales Cloud based on their needs for future growth and scale.

12:50PM CET

Service Intro: The Future of Service – seen through the eyes of a customer

Service organisations are at the forefront of strategic shifts across industries. Learn how to place Service Cloud at the centre of your customer's experience and how this will prepare your business for future disruptions during an era of both heightened customer expectations and uncertain economic conditions.

From cost center to growth engine: Digital Marketing in Banking with radicant 

To unlock future growth, Swiss banks need to shift their gaze towards digital marketing as a core driver. CMOs must prepare their organization to excel in the key areas of digital marketing: building a compelling digital customer experience, and creating and distributing engaging content. Discover, how Salesforce enables compelling experiences end-to-end along the entire client life cycle based on specific use cases.

Anders Bally, CEO & Co-Founder, radicant bank

Steve Stracks, Salesforce for Banking, Deloitte

Jonathan Herrle, Customer Experience Lead, Deloitte

Unlock Analytics Everywhere for Everyone with CRM Analytics and Tableau

Analytics are crucial in today's world and with CRM Analytics and Tableau you can get insights like never before. No matter which industry, we will show you how Analytics coupled with AI will help you not only understand every aspect of your business but take action to drive growth, cost savings, and build a competitive edge.

Elodie Duvaldestin, Head of brand marketing and AM Marketing, Vontobel

Accenture Fireside chat – in the shoes of a CIO nowadays.

What is the role of technology today looking into economical, ecological, social and other challenges we are facing. Michael Loechle will be sharing his insights as the CIO of a global energy system company together with Rene Wiedemann senior Managing Director leading Industrial sector.

Michael Loechle, CIO, Hitachi Energy

Florence Micol, Technology Lead Executive, Accenture

Rene Wiedemann, Senior Managing Director & Industrial Lead ASG, Accenture

Masterclass Marketing: Winning in the Digital First Era with CDP

Top brands are using CDP to make every customer interaction smarter, easier, and more efficient. Learn how to unify customer data to build a single source of truth and drive personalization.

Customer-data driven marketing at Richemont and IWC Schaffhausen

IWC Schaffhausen and Richemont have been building their Salesforce Platform over the years together with their partner Merkle. They’ve been creating a unified customer view across the channels. These investments have enabled Richemont to create a unique customer experience, serve their clients better and launch highly personalized marketing campaigns faster. Online and offline.

Martin Becard, Department Manager CRM & Data, IWC Schaffhausen

Stefano Crepaz, Salesforce Marketing Cloud Lead, Richemont

Nicolas Delaplace, Account Director, Merkle

Opportunity – New chances for companies and talents through reskilling

The job market is changing - new knowledge and skills are needed. For the Salesforce ecosystem alone, we expect 81.600 net new jobs in Switzerland by 2026. Find out in our discussion panel why companies need to endorse learning new skills and further education to remain successful. Particularly, reskilling opens up completely new career opportunities for motivated talents.

Cyril Louis, Salesforce MVP

Leopold Huberth, President of Tech Club & Student, St Gallen University

Agenda Breakout 2

Environment, Society and Economy - The way into a sustainable future

Learn from Sustainability leaders about offsetting businesses emissions with carbon credits, and why it is important to measure and reduce our emissions now. Get insights on how to deal with the ever growing and complex requirements of Sustainability regulations, and what is seen as key steps that need to be taken in order to standardize reporting.

Andrea Rumiz, Director Key Accounts, South Pole

Create a CDP experience with PwC

Join PwC Switzerland’s panel of industry experts and market leaders as they discuss the changing pace of marketing and how what we do today will impact the future. Learn more about the latest trends and how CDP is helping us plan real-time marketing to ensure a connected customer journey – and create the competitive edge.

"Thierry Gros

Jan-Hendrik Völker-Albert, Head of Marketing, Communications and Corporate Responsibility, PwC Switzerland

Alex Zazzera,Director and Leader Customer Insight Team, PwC Ital

12:40pm CET

From Catalogue to Marketplace: B2B Commerce as key growth driver

How can a sound B2B Commerce solution drive revenue growth and reduce costs? How should companies react to rising customer and partner demands for self-service channels? How should you evaluate the opportunities for automation and drive cost reduction? What are the critical elements of good B2B Commerce implementations? Learn how IBM helps companies to achieve success with Salesforce B2B Commerce.

Terence Hamilton, Business Development Lead Commerce, IBM iX

Net Zero Cloud: Capgemini & Breitling on a mission to a sustainable future.

Find out how Capgemini and Breitling teamed up on the road to Net Zero; how common visions and values accomplished collaboration, engagement of full ecosystems and lead the way with Net Zero Cloud, to get the future we want.

Aurelia Figueroa, Global Head of Sustainability, Breitling

Claas Ellert, Salesforce CoE & Practise Lead, Capgemini Switzerland

Maximize Profit with Commerce Cloud

Dive deeper into the innovations that help commerce leaders maximize productivity and efficiency, whilst creating a convenient and personalized buyer experience.

Accelerate customer service by empowering service agent with MuleSoft automation

Experience in a interactive and live demo session, how customer service is accelerated by empowering your service agent with end-to-end automation tools. During the session Salesforce Service Cloud will be triggering automated updates on legacy Order Management System and Netsuite. It will showcase a perfect example of customer service cost takeouts in day to day work.

The Power of Diversity

Do you hire and promote diverse talent in your workplace? We believe that business is the greatest platform for change and companies play a key role in reducing inequalities. Join our session to learn about diversity initiatives & best practises in Switzerland and get inspired by real stories of equality advocates.

Jaana Suvanto, CFO Robotics and Discrete Automation Business Area, ABB

Katherine Broder, Executive Vice President Hexagon Geosystems

Lone Knese, Managing Director, Medela Consumer AG

Roberto Galdo, Merkle

How to Build a Successful Data Strategy to Personalize Customer Experience

We are in a new and disrupted world. Connecting with your customers to provide a personalised experience is a challenge and will get harder than ever. Siloed data and the cookieless future are just some of the many challenges organisations are facing. We’ll take you through a phased approach to build the right data strategy across Marketing, Sales & Service to ensure you succeed in the future.

How PriceHubble efficiently scales-up with Salesforce

Salesforce helps you to achieve your goals– be it to scale-up or to optimize your business. Not convinced? Learn more about the success story of PriceHubble, the leading AI analysis and data company for the real estate industry. Helene Ackermann has over 20 years of experience in IT sales and tells us how Salesforce helps her in the strategic and operational management of the business.

Helene Ackermann, Chief Revenue Officer, PriceHubble

Our Sponsoring Partners

Event details in a nutshell:

Zürcherstrasse 39 Schlieren 8952

08:30am                          Registration opens 09:20am - 06:00pm      Breakout sessions, demos and more

10:00am - 11:15am      Main Session

05:20pm - 07:00pm     Networking reception

A detailed agenda can be found below.

A day full of inspiration and innovation exchange.

Remark I: The approximate value of this event is €100 total per person, including meals and giveaways. Registration for this event is free. We are committed to high ethical standards and intend for this hospitality to comply with all applicable laws, regulations and ethical rules regarding gifts and hospitality that apply to your employer, government or agency. By completing the registration, you certify that your participation is in compliance with all such requirements. If your employer's ethics rules require that you not attend or pay the cost, please let us know. This hospitality is offered without promise or favor to Salesforce or any of its affiliates in any way. In addition, neither party is expected to provide any exclusivity in return for the offer. Finally, Salesforce makes this offer with the understanding that it will not be excluded from procurement opportunities with your employer as a result of such offer.

Remark II: All official hygiene and safety regulations apply at our event. We will inform you about these in advance.

Travel Details

For those taking public transit, the Grand Red Line stop is just two blocks away.

If you plan to drive, the venue is easily accessible from the I-90/94 Ohio St. exit or Lake Shore Drive.

Check out our video content

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Testimonials

Can't wait to experience this with you.

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Salesforce | World Tour Essentials Zurich 2023

Together in transformation

The joy of sharing ideas and knowledge on topics such as ai, data analytics and crm was perfectly embedded in an atmosphere of lightness, fun and inspiration..

An impressive number of more than 1,400 participants came together at the World Tour Zurich to experience a day full of inspiration. The location has been completely remodeled to match the brand: Soothing green oases and technology elements created a harmonious environment for activity and networking. The entire space became a brand experience for guests, guiding them through Salesforce’s various offerings. Throughout the event, compelling customer success stories were shared. More than 50 breakout sessions allowed guests to dive deep into various topics and expand their knowledge. A variety of innovations and technologies were also showcased with the participation of 16 sponsoring partners. But the event not only provided a wealth of up-to-date information, it also allowed for extensive networking led by experienced industry experts.

The tangible, dynamic developments in the areas of artificial intelligence, data analysis and customer relationship management, as well as the important role of each individual in the transformation process, were ever-present. Participants not only experienced knowledge transfer, but were also part of a community committed to shaping the future. The World Tour Zurich was not just an event, but a powerful catalyst for change, driven by the enthusiasm and commitment of each individual.

Live Lab ensured that “The Hall” was optimally utilized to meet Salesforce’s needs. The spacious auditorium was the perfect venue for the opening and keynote speeches, while the expo hall and terrace provided ample space for partners and sponsors. All of this was complemented by a variety of hospitality areas with excellent catering. The use of headphones allowed the silent breakout sessions to easily complement the engaging program. Another highlight was the transformation of one room into a natural experience: guests met in the basement for further meetings and selected product presentations to the sound of pine trees and birdsong.

Facts & Figures

Client: Salesforce

Category: Corporate Events | Major events

Location: The Hall, Dübendorf Zurich

Date: November 8, 2023

Our assignment: Planning and implementation of the overall event

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Join us in the train to the Zurich World Tour

Nov 8, 2023, 5:00 AM – 7:00 PM

Salesforce User Group, Lausanne, Switzerland

Hi Lausanne User Group, Offering to travel all together to Zurich for the 8/11. Let's take the train If you didn't register yet: https://invite.salesforce.com/wtessentialszurichsavedate

About this event

Join us in the train to the Zurich World Tour to enjoy networking and early coffee time.

If you didn't register yet:

https://invite.salesforce.com/wtessentialszurichsavedate

Trains to catch: 

From Geneva: 5:29am  arrival to Stettbach at 8:55 for the main keynote at 9:30

From Lausanne: 6:15am

Wednesday, November 8, 2023 5:00 AM – 7:00 PM UTC

Lausanne-Gare 6:13 am Train to Zurich Lausanne, 1003

Group Leaders

Florin alexandru patrichi.

Community Group Leader

THÉOPHILE MERGIN

Trailblazer Community

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World Tour Essentials Zurich 2023

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Salesforce World Tour Essentials Zürich 2023

We’re excited to return to Zürich and catch up with the Salesforce community in Switzerland. Come and say hello!

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Top Salesforce events to attend: 2024 calendar

As we step into 2024, the world of Salesforce is already buzzing with exciting upcoming Salesforce events. If you've been to any of the Salesforce events before, you know how fun and rewarding they are!

• 11 mins read

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We've had a great run in the previous year, and things are set to get even better. If you're into Salesforce tech , you know how crucial it is to keep up with the latest trends. That's where Salesforce events come in. In this guide, I'll give you my list of top virtual and in-person Salesforce events of 2024.

Forget boring classroom lectures – these events are all about hands-on experiences, cool networking people, and picking up skills that can make a difference in your Salesforce-led career. Ready to jump in? Let's go!

Top Salesforce events of 2024

Salesforce live.

Salesforce Live is a series of virtual events offered throughout the year, catering to customers, partners, employees, and communities globally. The events cover diverse themes, from new and strategic insights to product-specific presentations.

Salesforce Live events were originally initiated as a response to the travel restrictions imposed by the COVID-19 pandemic, but they have continued to date. The recordings of these events are also available on demand .

• Dates: Various throughout the year (Specific dates depend on the region)
• Venue: Virtual
• Event link: Salesforce Live .

Why attend Salesforce Live?

You don't need to spend money on traveling and hotels to attend Salesforce Live events. These are pocket-friendly and accessible to your couch! By attending these events, you can:

• Access valuable content and interactions in a safe, virtual format.
• Stay updated on new Salesforce insights and real-world implementations.
• Network with professionals facing similar challenges, gaining insights and potential solutions.
• Get tailored sessions for different regions, roles, and industries, allowing participants to choose sessions aligning with their interests and professional needs.

Dreamforce 2024

Dreamforce needs no introduction. Initiated back in 2003, Dreamforce stands as Salesforce's annual flagship conference, offering a platform for global community connection, idea sharing, and innovation. With up to 170K participants, it is one of the largest tech conferences globally, focusing on customer success stories.

The event showcases Salesforce's technological breakthroughs and new features and fosters community through networking opportunities and an expansive expo. More than business discussions, Dreamforce offers Dreamfest, an epic concert featuring top-tier artists.

• Dates: 17-19 September 2024
• Venue: San Francisco, CA, USA
• Event link: Dreamforce'24
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Dreamforce, being the event it is, tends to be pricy. In 2023, tickets began at $1,499 and increased to $1,899 after the early bird phase. However, you can also attend Dreamforce online through Salesforce+ .

Highlights from the event include:

• 40K in-person attendees and 200K online registrants
• Twenty-five square feet of booth space for partner activities
• Over a thousand sessions, including keynotes and breakouts
• The event spanned three days from September 12-14 2023.

Why attend Dreamforce?

As it is one of the largest tech conferences in the world, you don't need a specific reason to attend. Yet, here are some reasons why:

• Gain insights into the latest Salesforce solutions and technological breakthroughs.
• Network with the most prominent industry leaders, partners, MVPs, and fellow professionals.
• Explore the expo for certified partners specializing in Salesforce integration and development.
• Engage in hands-on learning at the Dreamforce Trailhead area and enjoy networking parties like Dreamfest with renowned artists.

TrailblazerDX 2024

TrailblazerDX is an anticipated Salesforce event focusing on the latest advancements in Salesforce technologies, including CRM, cloud computing, and data science. With over 200 tech sessions and insights from over 400 experts in Salesforce, MuleSoft, Slack, and Tableau, it's a deep dive into CRM, cloud computing, and data science.

The event adopts a dual format, allowing both in-person and virtual participation. Whether you're a pro or just getting started, TrailblazerDX is the go-to for boosting your Salesforce skills and expanding your network.

• Dates: 6-7 March 2024
• Venue: San Francisco, USA and Salesforce+ (In-person and virtual)
• Event link: TrailblazerDX official page .

Why attend TrailblazerDX?

• You get to dive deeper into the Salesforce ecosystem, enhancing organizational efficiencies.
• You can learn from the best, participate in hands-on workshops, and enjoy additional elements like music concerts for a fun experience.

Salesforce Connections

Salesforce Connections is an annual event with a customer-centric approach focusing on marketing and commerce. Recognized for its comprehensive blend of industry knowledge, networking opportunities, and innovative inspiration, Salesforce Connections is an indispensable occasion for individuals and businesses seeking to maintain a competitive edge in the Salesforce ecosystem.

• Dates: The expected date is June 2024 (based on previous events held in June 2023)
• Venue: Chicago, IL, USA (based on the 2023 event)
• Event link: Salesforce Connections

Why attend Salesforce Connections?

• The event is essential for those interested in customer-first innovation and marketing professionals.
• Salesforce Connections provides a deep dive into the latest trends in digital marketing, offering valuable insights to keep you ahead of the competition.
• Gain inspiration and ideas for customer-first innovation, enabling you to refine and elevate your marketing strategies within the Salesforce ecosystem.

Top Salesforce community events of 2024

London's calling.

London's Calling is Europe's largest community-led Salesforce event, held annually in London, UK. Established in 2016, it gathers Salesforce professionals, Developers, and Trailblazers to share best practices and build a robust community.

This Salesforce Trailblazer Community event offers a unique blend of learning, networking, and fun, creating an enriching experience for attendees. With a focus on community building, London's Calling provides a platform for individuals to enhance their Salesforce knowledge, connect with like-minded professionals, and stay updated on the latest trends within the ecosystem.

• Dates: 19 July 2024
• Venue: London, UK
• Event link: London's Calling .

Why attend London's Calling?

• Connect with like-minded individuals, industry experts, and Salesforce enthusiasts to expand your professional network.
• Experience the Salesforce community's vibrant and collaborative spirit, fostering camaraderie and enthusiasm in a unique event setting.
• Gain insights from community-led sessions, sharing best practices and real-world experiences.

Midwest Dreamin'

Midwest Dreamin' is a community-led Salesforce event in Minneapolis, MN, USA. Originating as a 'Super User Group' meeting in 2011, it has grown into a notable gathering for Salesforce Administrators, Developers, and community members from across the United States.

This event offers a unique, personal, and community-driven experience, focusing on learning opportunities and networking with other Salesforce enthusiasts. With a history of positive testimonials and a commitment to the cooperative spirit encouraged by Salesforce, Midwest Dreamin' remains a valuable platform for professionals to deepen their Salesforce knowledge.

• Dates: July 17-19 2024
• Venue: Minneapolis, MN, USA
• Event link: Midwest Dreamin' .

Why attend Midwest Dreamin'?

• Midwest Dreamin' provides a unique, community-driven setting for tailored learning experiences catering to Salesforce Administrators and Developers.
• With a diverse audience, including seasoned users and MVPs, you can network with a broad community.

WITness Success

WITness Success is a transformative Salesforce event held in Louisville, KY, USA. Tailored exclusively for Women in Tech (WIT), the two-day event focuses on empowering, supporting, and investing in women within the Salesforce ecosystem.

Beyond being an educational experience, WITness Success catalyzes women to excel in their Salesforce careers, fostering mentorship and community building. With a commitment to inclusivity and success, this event stands as an influential movement within the tech industry, advocating for gender diversity and equality.

• Dates: August 2-3 2024
• Venue: Louisville, KY, USA
• Event link: WITness Success .

Why attend WITness Success?

• Join a diverse community of women in tech, sharing experiences and mentorship and fostering a supportive environment that transcends the event, promoting lasting connections.
• Gain the tools and inspiration needed to excel in your Salesforce career, with a focus on skill development, leadership, and navigating the tech industry.

CzechDreamin'

CzechDreamin' is the first Salesforce conference organized by the Salesforce community in the Czech Republic. This annual full-day event, established in 2019, attracts Administrators, Developers, and Consultants within the Salesforce ecosystem.

CzechDreamin' provides a platform for Salesforce professionals to broaden their technical knowledge and network with others in the growing community. Attendees can expect diverse sessions tailored to their roles, offering a well-rounded learning experience.

• Dates: May 17 2024
• Venue: Prague, Czech Republic
• Event link: CzechDreamin' .

Why attend CzechDreamin'?

• You can connect with Salesforce professionals worldwide, fostering collaborations, sharing experiences, and building relationships.
• The event's diverse session topics cater to various roles, offering valuable takeaways for attendees with different Salesforce-related responsibilities.

Tahoe Dreamin'

Tahoe Dreamin' is an annual Salesforce community-led event held in South Lake Tahoe, bordering California and Nevada. Focused on learning, growth, and community engagement, the event provides a break from traditional conference environments.

Attendees can develop skills, form lasting connections, and immerse themselves in the Salesforce community against the picturesque backdrop of Lake Tahoe. Tahoe Dreamin' stands out for its emphasis on open discussions, creativity, and fostering a sense of belonging within the expansive Salesforce Ohana.

• Dates: July 25-26 2024
• Venue: South Lake Tahoe, border of California and Nevada, USA
• Event link: Tahoe Dreamin' .

Why attend Tahoe Dreamin'?

• The event provides a platform for professionals to form lasting connections in an intimate setting, promoting meaningful interactions.
• Attendees can enhance their skills in a warm and welcoming atmosphere, with a focus on hands-on learning and growth.
• Set against the backdrop of Lake Tahoe, the event's scenic location adds an extra layer of inspiration, encouraging creativity and collaboration.

Other top 2024 Salesforce events

Salesforce world tour.

• About the event: Salesforce World Tour is a global roadshow bringing Dreamforce's value-adding content to various countries. Also known as the "Success Anywhere World Tour," it covers numerous locations in Europe, Asia, and America.
• Hosted by Marc Benioff, these events discuss the future of work, digital transformation, and Salesforce innovations.
• Venue and time: Various cities worldwide with surprise locations for the Success Anywhere World Tour series.

Salesforce Basecamp

• About the event: Salesforce Basecamp events are educational one-day events showcasing innovative approaches and cutting-edge technologies on the Salesforce platform.
• Smaller, content-rich, and free to attend, Basecamps focuses on the intelligent customer success platform.
• Venue and time: Various locations globally – specific dates for 2024 are not yet available.

Salesforce Developer events

• About the event: Salesforce Developer events offer a rich learning and networking platform for Developers engaged with Salesforce technologies. These events cater to a broad spectrum of Developer needs globally throughout the year.
• Venue and time: Multiple locations globally with various dates throughout the year.

Local community events and meetups

• About the event: Local community events and meetups foster a community of learning, sharing, and networking among Salesforce professionals globally.
• These events, hosted by professionals, partner companies, or Salesforce itself, enable like-minded individuals to connect, network, and share knowledge.
• Venue and time: Various locations globally, with events held at different times.

Salesforce Winter and Summer Release webinars

• About the event: Salesforce Winter and Summer Release webinars introduce the latest features and updates to the user community. These online events, led by Salesforce experts, offer insights into leveraging new tools, enhancing business processes, and driving success.
• Venue and time: Online, typically held in January and July.

Tips to plan your travels for Salesforce events

Effective budgeting for travel and accommodation is crucial when preparing for any in-person Salesforce event. Here are a few tips I personally follow to make the most of my resources when traveling:

Tips for finding cost-effective accommodations

As the event date approaches, hotel prices near the venue tend to skyrocket. Hence, consider exploring alternative lodging options, such as Airbnb, backpacker hostels, or dormitories slightly away from the event location. 

These alternatives often offer more budget-friendly choices without compromising comfort. Be sure to factor in transportation costs, but the overall savings can significantly contribute to your travel budget.

Strategies for securing affordable flights

Planning ahead is the key to obtaining affordable flight tickets. Use various online tools and apps to set up price drop alerts. These alerts can notify you when flight prices decrease, enabling you to make a timely and cost-effective booking.

Additionally, consider booking through reputable travel agents rather than direct online platforms. Airlines often contract with agents, providing them access to discounted rates ranging from 10% to 24%. This collaboration can result in substantial savings on your airfare.

Overview of event schedules

Familiarize yourself with the event schedule in advance. Most Salesforce events feature a detailed agenda highlighting keynote speakers, breakout sessions, and networking opportunities.

Take note of sessions relevant to your interests or professional development goals. Prioritize critical activities and strategically select sessions that align with your objectives. A clear understanding of the event schedule allows you to make informed decisions and optimize your participation.

Planning downtime for networking and exploration

While attending sessions is essential, remember to allocate time for networking and exploration. Attending events is 50% learning and 50% networking.

Hence, schedule breaks between sessions to engage with fellow attendees, speakers, and exhibitors. Networking is a valuable aspect of these events, providing opportunities to forge professional connections and gain insights.

Additionally, explore the event venue and nearby areas during downtime. Familiarize yourself with the surroundings, discover local attractions, and make the most of your visit beyond the event itself.

Tips for networking at Salesforce events

As I've mentioned above, attending events is half networking. Here are a few strategic tips for effective networking before and during the event:

Salesforce event apps and online communities

Most events provide dedicated apps and websites facilitating networking, allowing attendees to create profiles, connect with peers, and schedule one-on-one meetings.

Engage in discussions within online communities to introduce yourself, share insights, and establish connections before the event. This proactive approach ensures you enter the venue already connected with like-minded professionals.

Social media platforms for connecting with attendees

Extend your networking efforts to social media platforms like LinkedIn, X, and Instagram. Many Salesforce events have dedicated hashtags that participants use to share updates and connect.

Follow event-related conversations, engage with posts, and reach out to fellow attendees. Establishing an online presence creates a virtual network seamlessly transitioning into face-to-face interactions during the event.

Engaging with speakers and presenters

Actively engage with speakers and presenters during sessions. Feel free to ask thoughtful questions or provide insights related to the discussion. After the session, approach speakers to express your appreciation or seek further clarification.

This personalized interaction not only strengthens your professional network but also demonstrates your active involvement in the Salesforce community.

Participating in Q&A sessions

Q&A sessions are golden networking opportunities. Prepare relevant questions in advance and actively participate in Q&A segments after sessions and workshops.

Engaging with speakers and fellow attendees during these sessions showcases your expertise and opens avenues for meaningful conversations. Take advantage of these moments to exchange business cards or contact information, fostering connections beyond the event.

Attending Salesforce events in 2024?

Gearing up for 2024 Salesforce events demands an intelligent approach. Careful budgeting for travel, coupled with smart accommodation choices, sets the stage for a seamless experience. Next, crafting a detailed itinerary ensures you maximize each event's offerings.

Don't underestimate the power of networking – whether through event apps, online communities, or face-to-face interactions during sessions and workshops. Ideally, your approach to Salesforce events should be networking first.

As we anticipate the top Salesforce gatherings this year, approach each opportunity purposefully. Catch every opportunity to learn, connect, and contribute, making these events not just milestones but transformative moments in your professional journey.

Sushrut is a skilled Salesforce Developer, Technical Writer, and Entrepreneur. His expertise includes front-end dev, Web3, and DevRel. He leverages technology to craft exceptional digital experiences.

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Salesforce World Tour 2023

Daniel newman.

• |   December 22, 2023

• Categories: AI , Business Information , Enterprise Applications

The Six Five team discusses Salesforce World Tour 2023.

If you are interested in watching the full episode you can check it out here .

Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we ask that you do not treat us as such.

Transcript:

Daniel Newman: Let’s talk Salesforce. Pat, Salesforce is on World Tour in case anybody wanted to know.

Patrick Moorhead: What does that mean for people? What does it mean? What does Salesforce world tour mean? That they’re going from, I know, sorry, they’re going from city to city, right? A similar way that Mongo does. No, not everybody follows Salesforce, just thought I’d add that.

Daniel Newman: No, I mean they go and they do events in different regions and cities and they announce different things. I mean, look, this has been a, Salesforce by the way, go back to my predictions. One of the companies that has done a pretty good job of talking about a monetization strategy, you’re talking about going back more than half a decade since it initially announced Einstein, which was going to be an AI in the boardroom. Early implementations did not perform to the standard. But with the advent of generative AI, I think it’s pretty safe to say that with customers that have big investments in Salesforce, they’re going to be able to get more out of their Salesforce instances with the utilization of LLMs, Copilot, Genie, Einstein, and its broader portfolio. But what did they announce this week? I mean, basically it was all about Vector and Copilot.

And so what does that mean? Well, first, people that use Salesforce tend to be, at least historically, the idea was always about simplifying the software stack, the software environment, right? The reason you went to a full SaaS-based CRM was because you wanted easy up, easy setup, easy features, and just be able to have the benefit of continuous updates that you get from Salesforce. One of them is going to be about fine-tuning LLMs. And so the company’s offering what it’s calling its Data Cloud Vector Database. This will enable different data types across the enterprise landscape to be utilized in biz apps and workflows. And it will help companies to ideally drive more ROI from their unstructured data. So the Vector is what really enables the unstructured data to be used. So things like emails and PDF documents, video call transcripts, getting them into the data set to be able to provide better responses, say through your sales emails or your marketing outflow. So that’s the first thing.

The second is going to be what they call Einstein Copilot Search. And this is going to be available in a couple of months. It’s going to basically offer enhanced search capabilities that can do better responses to complex queries across the different data sources. It’s going to tie into this Vector Database for sure. It’s going to be able to reply using Copilot to sales inquiries, customer service marketing inquiries, even across e-commerce and IT services. So this will be able to take a combination of an enterprise’s unstructured structured data landscapes. And one of the things that they’re really focused on with their Copilot Search is going to what they call their Trust Layers. You go back to my announcements for what I think is coming next year, and I mentioned trust and responsibility. Well, Salesforce has what it calls its Einstein Trust Layer, and this is where it’s going to be able to offer citations to source material.

So all of the outputs that you get from an inquiry to the Copilot Search are going to be able to provide you source material of where that response came from. Sometimes we call it grounding, sometimes we call it transparency. This is important, and obviously with Vector, it’s important that it’s going to be able to be associated with this grounding. Some companies are turning to a knowledge graph to be able to do this as well, but in the end, Vector is a good start, but everybody’s going to want to be sure that the technology is accurate, not just responsive. And so that’s going to be a big focus ahead, and Salesforce made some strides at their world tour in New York this week.

Patrick Moorhead: Good. Blow-by-blow, dude. I want to dial this out just a tad. So I was increasingly critical of Salesforce’s ability to tell the story with AI of how do I get the data that’s locked on-prem and take advantage of this to the company’s credit. They’re doing a better job with Data Cloud in doing that in services, either with API based or with MuleSoft and going to this what they call an ETL list data. But they’re not doing a good enough job, and I don’t know why they don’t lead with it.

I’d also like to see them be a little bit more publicly overt, that they can pull data in from SAP, they can pull data in from Oracle to be able to connect the front end of the backend that you love that, Dan? And without it, I think they’re just selling to the current customer base, and I think it limits their growth. Not that marketing tech and CRM and stuff like that don’t have growth, they do. But if you’re trying to put the whole stack together, whether it’s marketing, whether it’s Slack and all the other acquisitions that they’ve made, you have to be very deliberate in how you share that data.

And Dan, when I’m talking to CIOs or whoever’s in charge of AI and enterprise, first thing we talk about is the data. I think people are in on the projected benefits, but when it gets to the, how the heck do I do this? If it involves me exporting data that I’ve kept on-prem or on the edge for the past 30 years, it literally, it goes almost nowhere. So good job in progressing AI. Salesforce is one of these companies that I do feel like is taking advantage, and getting credit for some of the AI, but if we truly believe this is a 10, 20 X opportunity here with generative AI for companies who own it, they have a lot more work to do on this.

Author Information

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.

From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.

A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.

An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

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2024 Zurich Classic of New Orleans: Power Rankings, Defending Champion, Prize Money, and Major Details

Top 5 teams at the zurich classic of new orleans, defending champions and prize money of the zurich classic.

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Eighty teams will compete in the PGA Tour’s only official team event, the Zurich Classic of New Orleans.

World No. 2 Rory McIlroy and fellow Irishman Shane Lowry will headline the field at TPC Louisiana. Xander Schauffele and Patrick Cantlay are together again, as are Wyndham Clark and Beau Hossler.

In addition, there are three sets of brothers teaming up: Matt and Alex Fitzpatrick; Nicolai and Rasmus Hojgaard; and Parker and Pierceson Coody.

Davis Riley and Nick Hardy return as the defending champions. Here’s a look at the full field:

Field for the Zurich Classic of New Orleans pic.twitter.com/x5u4wIU8Gg — PGA TOUR Communications (@PGATOURComms) April 19, 2024

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Salesforce World Tour Munich 2024

As an EMEA Strategic Partner, Reply is taking part in the Salesforce World Tour 2024 in Munich again this year, presenting its expertise and solutions relating to Salesforce, Mulesoft and Tableau.

The Salesforce World Tour returns to Munich

Immerse yourself in this CRM and artificial intelligence (AI) event and talk to leading experts about how you can optimise your customer experience and make your teams more productive. Discover how you can create customised experiences with generative and predictive AI.

Meet the experts from Arlanis Reply, Salesforce Partner since 2005 and specialist for the best customer experience, in the exhibition hall and learn how Arlanis Reply can advise you in the planning, development and integration of Salesforce solutions and services and successfully implement projects. Discover which seamlessly integrated solutions the experts from Arlanis offer for all customer-related sales, marketing and service processes as well as solutions in the areas of Data Cloud, Mulesoft and AI.

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Speech: Salesforce as the central digitalization platform for Messe München

Messe München uses the Salesforce platform for a comprehensive digital transformation of its services for its exhibitors, service partners and visitors. In addition to further developing service quality, processes are being improved, efficiency increased and collaboration between all parties involved taken to the next level. Follow an exciting presentation about this project between 15:35-16:05 on the Industry Stage.

Speakers: Christian Grodau, COO, Messe München GmbH Andrea Benzing, Global Salesforce-Tableau-MuleSoft Alliance Manager, Reply Mirco Amberg, Director Build IT, Messe München GmbH

Arlanis Reply

Arlanis Reply specializes in consulting, planning, developing and integrating Salesforce solutions and services. Arlanis Reply provides market leaders with seamlessly integrated solutions for all customer related processes for sales, marketing and services – from the initial contact to the long-term service business. Arlanis Reply configures all common Salesforce components such as Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud or App Cloud, or adds individual programming with Heroku if required. With Mulesoft, Arlanis Reply provides an integration technology which allows you to develop, build, analyze, manage and monitor APIs and custom point-to-point integrations. In doing so, Arlanis Reply relies on agile project management methods and a project approach optimized for Salesforce introductions, which ensures maximum flexibility.

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