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Salesforce Live

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salesforce world tour zurich 2023

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salesforce world tour zurich 2023

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salesforce world tour zurich 2023

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SEPTEMBER 19

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Thank you very much Trailblazer!

A day full of inspiration and innovation.

We look forward bringing the magic of in-person events to our region with Salesforce Live Zurich.

Get ready for another wave of inspirational keynotes and Salesforce breakout sessions, including our Trailblazer customers and innovative partners. Connect with Salesforce experts, your peers, and the local partner ecosystem for insights on how to drive digital transformation across your business, reduce costs and increase efficiency while putting your customers first in all areas.

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Thank you for attending Salesforce Live in Zurich

We hope that you were impressed and inspired by the presentations, live demos and speakers from our experts and customers! We sincerely hope you also took advantage of the great opportunity to network and share your experiences. In case you were not able to join, we look forward to welcoming you at one of our future events and summarised some impressions here.

Here you can see some moments of the event.

We look forward to continuing the magic of in-person events in our Central region with Salesforce live events in Prague, Warsaw, Zurich, Dusseldorf and Vienna.

  Get ready for another wave of inspirational keynotes and Salesforce breakout sessions, including with our Trailblazer customers and inspirational partners. Connect with Salesforce experts, your peers, and the local partner ecosystem for insights on how to drive the digital transformation of your business, reduce costs and increase efficiency while putting your customers first in all areas.

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Customer experience

Upcoming virtual and on-demand events

Data Management

Meet Salesforce Genie.

Sporst and Technology

Bring Woman Back To Work

What to expect: 

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Gain innovative insights

Our Main Session features all the latest and greatest from Salesforce, inspiring customer cases and proves, how businesses can innovate more, move faster and reduce costs.

Learn how to put customers first with Customer 360

Looking for beginner or expert content on our products? Our breakout sessions provide insights and deep dives for every level and line of business with experts ready to answer your questions onsite.

Meet the Trailblazer community

We’re finally getting back together in-person. Do not miss out on this opportunity to reconnect with our amazing community of Trailblazers and expand your network.

That was Salesforce Live in Zurich!

Our Main Session featured all the latest and greatest from Salesforce, inspiring customer cases and proves, how businesses can innovate more, move faster and reduce costs.

Looking for beginner or expert content on our products? Our breakout sessions provided insights and deep dives for every level and line of business with experts ready to answer your questions onsite.

We’re finally got back together in-person. It was great to reconnect with our amazing community of Trailblazers and to let you expand your network.

Thank you to our Speakers!

Katja Schönenberger 

Managing Director

Pro Juventute

salesforce world tour zurich 2023

Aurelia Figueroa 

Global Head of Sustainability

Jaana Suvanto

CFO Robotics and Discrete Automation Business Area

Radu Costache

Head of CRM Platforms

Olga Burfan

Head of Global E-Commerce

Philipp Plein

Franz Bürgi

Cyril Louis

Salesforce MVP, Founder & CEO of Mavericx

Andrea Rumiz

Director Key Accounts

Katherine Broder 

Executive Vice President

Hexagon Geosystems

We're are excited about your interest visiting our Salesforce Live Event: Zurich. Unfortunately we are already fully booked and need to close our registrations due to limited capacity at the location. Thank you for understanding and we hope to welcome you next time.

Stay tuned for ongoing updates on our agenda, Trailblazer speakers and more!

Don’t forget the essentials. 

With so much excitement, it’s easy to forget the little things. Be sure to keep room on your schedule for these event essentials.

Finding solutions for a new world

We are living in a new world. From a slowing economy with high inflation rates and skyrocketing energy costs to the first signs of future climate conditions. Businesses need to keep pace to stay connected to their customers while reducing costs and increasing efficiency. Together with Breitling, we show how technology can help meet these challenges and find new solutions for this new world.

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Agenda Main Stage

salesforce world tour zurich 2023

10:00AM CET

Main Session - Finding Solutions for a New World

Aurelia Figueroa, Global Head of Sustainability at Breitling

Katja Schönenberger, Managing Director At Pro Juventute

salesforce world tour zurich 2023

11:30AM CET

Real-time Customer Magic with Genie

Companies nowadays collect massive amounts of data about their customers, but most of them struggle to consolidate and activate this data in real time. Join us in this session to discover how Salesforce Genie powers the first-ever real-time CRM, allowing businesses to create the best customer experiences, which feel like magic.

salesforce world tour zurich 2023

12:10PM CET

Discover the future of Financial Services with Helvetia.

In this short and crisp session we invite you to discover how Swiss financial services providers leverage Salesforce to thrive in times of macroeconomic challenges, followed by a panel discussion with Helvetia to gain valuable insights into how your company can benefit from Salesforce. Do not miss this chance to get your questions answered in an interactive Q&A session.

Carsten Sallaba, Program Lead CRM Transformation, Helvetia

Sascha Kretz, Head Service Center, Helvetia

salesforce world tour zurich 2023

Customer Experience and Profitability - A Contradiction?

Hear from Retail & CG trailblazers how they are tackling today’s economic challenges while delivering personalised experiences at scale. We have the pleasure to welcome top brands on stage. Plus, we’ll get hands on during a demo of how to leverage digital tools that unlock automation and drive efficiencies while keeping the customer at the center.

Andrea Boehm, Director Digital Activation EMEA, VF Corporation

Yaron Jacobs, Head of Ecommerce Europe, Triumph International

Learn from our clients Sonova, Bystronic & Swissbit, why they chose Salesforce

Join our breakout session and learn why Sonova, Bystronic and Swissbit selected Salesforce as the strategic partner for their digital transformation. Following a general introduction to our leading solutions for Manufacturing, you will hear more about their decision process and their experience with Salesforce.

Florian Wimmer, Chief Marketing Officer of Bystronic

Nele Ohmann, CRM Manager at Sonova

Matthias Poppel, Chief Sales & Marketing Officer Swissbit AG

Marketing Intro: Marketing Cloud Innovation & Roadmap – Achieving scale & growth

Learn how to create engaging experiences in this close-up on Marketing Cloud's latest innovations. See what we have planned to help you be more efficient and get the most out of Marketing Cloud. FRONTIERS (the leading platform for scientific publications) will share with us how they aim to achieve scale and growth with Salesforce Marketing Cloud.

Radu Costache, Head of CRM Platforms, Frontiers

Masterclass Service: Improve Customer Satisfaction & Reduce the Cost of Service

Providing excellent customer support is a key differentiator that can make or break the relationship with any B2B customer or B2C consumer - and it all starts with providing superior Self-Service. With Service Cloud, you can take Self-Service to new heights and improve customer statisfaction. Meanwhile, Automation & AI can help prioritize and resolve issues quicker for a seamless experience

Masterclass Sales: 21st Century Sales Productivity for your Teams

See how top sellers use technology to be productive and gain a competitive advantage. Automate sales rep's work in their inbox. Help prioritization via AI- lead & opportunity scoring. Marketing automated nurturing and customer tracking provides insights to sales. Use Einstein's NLP to capure key moments in calls. Managers excel with Einstein Forecasting and real time dashboards to manage teams.

How Slack helped to digitize the business model of TX Group

Every second counts in the fast-paced media industry. TX Group unites 50 brands under one roof and reaches 80% of the Swiss population every day. Join this session to learn how they manage to achieve pace and coverage and what role Slack plays in TX Group's automated Digital HQ.

Franz Bürgi, CIO, TX Group

Agenda Breakout 1

Customer 360 - Intro to the Salesforce Platform & Solutions:

In uncertain times like these, more than ever, being a trusted partner to your customers is a key factor for your success. See how the Salesforce Customer 360 Platform helps you gradually build a better understanding of your customers and deliver a personalized experience at each touchpoint.

Scale your business in the most streamlined and cost-efficient way, with AI and automation.

Commerce Intro: Learnings from Philipp Plein's Growth Success

Get insights into how Philipp Plein succesfully & efficiently runs their e-commerce business by using the latest Saleforce innovations to automate processes, increase productivity and maximise revenue.

Olga Burfan, Head of Global E-Commerce, Philipp Plein

Sales Intro: How Enea increased their sales efficiency with Sales Cloud

We are defining the future of Sales Tech to be Digital first, accelerated by Hyper-automation and powered by AI & Data. Come and see how Enea enables their digital transformation with Sales Cloud based on their needs for future growth and scale.

salesforce world tour zurich 2023

12:50PM CET

Service Intro: The Future of Service – seen through the eyes of a customer

Service organisations are at the forefront of strategic shifts across industries. Learn how to place Service Cloud at the centre of your customer's experience and how this will prepare your business for future disruptions during an era of both heightened customer expectations and uncertain economic conditions.

From cost center to growth engine: Digital Marketing in Banking with radicant 

To unlock future growth, Swiss banks need to shift their gaze towards digital marketing as a core driver. CMOs must prepare their organization to excel in the key areas of digital marketing: building a compelling digital customer experience, and creating and distributing engaging content. Discover, how Salesforce enables compelling experiences end-to-end along the entire client life cycle based on specific use cases.

Anders Bally, CEO & Co-Founder, radicant bank

Steve Stracks, Salesforce for Banking, Deloitte

Jonathan Herrle, Customer Experience Lead, Deloitte

Unlock Analytics Everywhere for Everyone with CRM Analytics and Tableau

Analytics are crucial in today's world and with CRM Analytics and Tableau you can get insights like never before. No matter which industry, we will show you how Analytics coupled with AI will help you not only understand every aspect of your business but take action to drive growth, cost savings, and build a competitive edge.

Elodie Duvaldestin, Head of brand marketing and AM Marketing, Vontobel

Accenture Fireside chat – in the shoes of a CIO nowadays.

What is the role of technology today looking into economical, ecological, social and other challenges we are facing. Michael Loechle will be sharing his insights as the CIO of a global energy system company together with Rene Wiedemann senior Managing Director leading Industrial sector.

Michael Loechle, CIO, Hitachi Energy

Florence Micol, Technology Lead Executive, Accenture

Rene Wiedemann, Senior Managing Director & Industrial Lead ASG, Accenture

Masterclass Marketing: Winning in the Digital First Era with CDP

Top brands are using CDP to make every customer interaction smarter, easier, and more efficient. Learn how to unify customer data to build a single source of truth and drive personalization.

Customer-data driven marketing at Richemont and IWC Schaffhausen

IWC Schaffhausen and Richemont have been building their Salesforce Platform over the years together with their partner Merkle. They’ve been creating a unified customer view across the channels. These investments have enabled Richemont to create a unique customer experience, serve their clients better and launch highly personalized marketing campaigns faster. Online and offline.

Martin Becard, Department Manager CRM & Data, IWC Schaffhausen

Stefano Crepaz, Salesforce Marketing Cloud Lead, Richemont

Nicolas Delaplace, Account Director, Merkle

Opportunity – New chances for companies and talents through reskilling

The job market is changing - new knowledge and skills are needed. For the Salesforce ecosystem alone, we expect 81.600 net new jobs in Switzerland by 2026. Find out in our discussion panel why companies need to endorse learning new skills and further education to remain successful. Particularly, reskilling opens up completely new career opportunities for motivated talents.

Cyril Louis, Salesforce MVP

Leopold Huberth, President of Tech Club & Student, St Gallen University

Agenda Breakout 2

Environment, Society and Economy - The way into a sustainable future

Learn from Sustainability leaders about offsetting businesses emissions with carbon credits, and why it is important to measure and reduce our emissions now. Get insights on how to deal with the ever growing and complex requirements of Sustainability regulations, and what is seen as key steps that need to be taken in order to standardize reporting.

Andrea Rumiz, Director Key Accounts, South Pole

Create a CDP experience with PwC

Join PwC Switzerland’s panel of industry experts and market leaders as they discuss the changing pace of marketing and how what we do today will impact the future. Learn more about the latest trends and how CDP is helping us plan real-time marketing to ensure a connected customer journey – and create the competitive edge.

"Thierry Gros

Jan-Hendrik Völker-Albert, Head of Marketing, Communications and Corporate Responsibility, PwC Switzerland

Alex Zazzera,Director and Leader Customer Insight Team, PwC Ital

12:40pm CET

From Catalogue to Marketplace: B2B Commerce as key growth driver

How can a sound B2B Commerce solution drive revenue growth and reduce costs? How should companies react to rising customer and partner demands for self-service channels? How should you evaluate the opportunities for automation and drive cost reduction? What are the critical elements of good B2B Commerce implementations? Learn how IBM helps companies to achieve success with Salesforce B2B Commerce.

Terence Hamilton, Business Development Lead Commerce, IBM iX

Net Zero Cloud: Capgemini & Breitling on a mission to a sustainable future.

Find out how Capgemini and Breitling teamed up on the road to Net Zero; how common visions and values accomplished collaboration, engagement of full ecosystems and lead the way with Net Zero Cloud, to get the future we want.

Aurelia Figueroa, Global Head of Sustainability, Breitling

Claas Ellert, Salesforce CoE & Practise Lead, Capgemini Switzerland

Maximize Profit with Commerce Cloud

Dive deeper into the innovations that help commerce leaders maximize productivity and efficiency, whilst creating a convenient and personalized buyer experience.

Accelerate customer service by empowering service agent with MuleSoft automation

Experience in a interactive and live demo session, how customer service is accelerated by empowering your service agent with end-to-end automation tools. During the session Salesforce Service Cloud will be triggering automated updates on legacy Order Management System and Netsuite. It will showcase a perfect example of customer service cost takeouts in day to day work.

The Power of Diversity

Do you hire and promote diverse talent in your workplace? We believe that business is the greatest platform for change and companies play a key role in reducing inequalities. Join our session to learn about diversity initiatives & best practises in Switzerland and get inspired by real stories of equality advocates.

Jaana Suvanto, CFO Robotics and Discrete Automation Business Area, ABB

Katherine Broder, Executive Vice President Hexagon Geosystems

Lone Knese, Managing Director, Medela Consumer AG

Roberto Galdo, Merkle

How to Build a Successful Data Strategy to Personalize Customer Experience

We are in a new and disrupted world. Connecting with your customers to provide a personalised experience is a challenge and will get harder than ever. Siloed data and the cookieless future are just some of the many challenges organisations are facing. We’ll take you through a phased approach to build the right data strategy across Marketing, Sales & Service to ensure you succeed in the future.

How PriceHubble efficiently scales-up with Salesforce

Salesforce helps you to achieve your goals– be it to scale-up or to optimize your business. Not convinced? Learn more about the success story of PriceHubble, the leading AI analysis and data company for the real estate industry. Helene Ackermann has over 20 years of experience in IT sales and tells us how Salesforce helps her in the strategic and operational management of the business.

Helene Ackermann, Chief Revenue Officer, PriceHubble

Our Sponsoring Partners

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Event details in a nutshell:

Zürcherstrasse 39 Schlieren 8952

08:30am                          Registration opens 09:20am - 06:00pm      Breakout sessions, demos and more

10:00am - 11:15am      Main Session

05:20pm - 07:00pm     Networking reception

A detailed agenda can be found below.

A day full of inspiration and innovation exchange.

Remark I: The approximate value of this event is €100 total per person, including meals and giveaways. Registration for this event is free. We are committed to high ethical standards and intend for this hospitality to comply with all applicable laws, regulations and ethical rules regarding gifts and hospitality that apply to your employer, government or agency. By completing the registration, you certify that your participation is in compliance with all such requirements. If your employer's ethics rules require that you not attend or pay the cost, please let us know. This hospitality is offered without promise or favor to Salesforce or any of its affiliates in any way. In addition, neither party is expected to provide any exclusivity in return for the offer. Finally, Salesforce makes this offer with the understanding that it will not be excluded from procurement opportunities with your employer as a result of such offer.

Remark II: All official hygiene and safety regulations apply at our event. We will inform you about these in advance.

Travel Details

For those taking public transit, the Grand Red Line stop is just two blocks away.

If you plan to drive, the venue is easily accessible from the I-90/94 Ohio St. exit or Lake Shore Drive.

Check out our video content

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Testimonials

Can't wait to experience this with you.

© Copyright 2024 Salesforce.com, inc. All rights reserved . Various trademarks held by their respective owners. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

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salesforce world tour zurich 2023

Join us in the train to the Zurich World Tour

Nov 8, 2023, 5:00 AM – 7:00 PM

Salesforce User Group, Lausanne, Switzerland

Hi Lausanne User Group, Offering to travel all together to Zurich for the 8/11. Let's take the train If you didn't register yet: https://invite.salesforce.com/wtessentialszurichsavedate

About this event

Join us in the train to the Zurich World Tour to enjoy networking and early coffee time.

If you didn't register yet:

https://invite.salesforce.com/wtessentialszurichsavedate

Trains to catch: 

From Geneva: 5:29am  arrival to Stettbach at 8:55 for the main keynote at 9:30

From Lausanne: 6:15am

Wednesday, November 8, 2023 5:00 AM – 7:00 PM UTC

Lausanne-Gare 6:13 am Train to Zurich Lausanne, 1003

Group Leaders

Florin alexandru patrichi.

Community Group Leader

THÉOPHILE MERGIN

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Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud

Salesforce | World Tour Essentials Zürich 2023

Salesforce | World Tour Essentials Zürich 2023, ,

Transformation gemeinsam leben

Die freude am gemeinsamen austausch von ideen & wissen zu themen wie ki, datenanalyse und crm war perfekt eingebettet in eine atmosphäre aus leichtigkeit, genuss und inspiration..

Bei der World Tour Zürich versammelte sich eine beeindruckende Anzahl von über 1’400 Teilnehmenden, um einen Tag voller Inspiration zu erleben. Die Location wurde dem Brand entsprechend aufwendig umgestaltet: Das harmonische Zusammenspiel von beruhigenden, grünen Oasen und Technologieelementen schuf eine stimmige Umgebung für Aktivitäten und Networking. Der gesamte Raum wurde für die Gäste zu einem Markenerlebnis, das sie durch die verschiedenen Angebote von Salesforce führte. Während der Veranstaltung wurden von Kunden fesselnde Erfolgsgeschichten miteinander geteilt und über 50 Breakout Sessions ermöglichten den Gästen, intensiv in verschiedene Themen einzutauchen und ihr Wissen zu erweitern. Durch die Teilnahme von 16 Sponsoring-Partnern wurde ausserdem eine Vielzahl von Innovationen und Technologien vorgestellt. Doch das Event bot nicht nur eine Fülle von aktuellen Informationen, sondern ermöglichte auch umfangreiches Networking, das von erfahrenen Branchenexperten geleitet wurde.

Die greifbaren, dynamischen Entwicklungen in den Bereichen künstliche Intelligenz, Datenanalyse, Customer Relationship Management, aber auch die bedeutende Rolle jedes Einzelnen im Transformationsprozess, war ständig präsent. Die Teilnehmenden erfuhren nicht nur Wissensvermittlung, sondern waren Teil einer Community, die sich für die Gestaltung der Zukunft engagiert. Die World Tour Zurich war somit nicht nur eine Veranstaltung, sondern ein kraftvoller Katalysator für den Wandel, getragen von der Begeisterung und dem Engagement jedes Einzelnen.

Live Lab sorgte dafür, dass sich „The Hall“ entsprechend den Bedürfnissen von Salesforce, optimal nutzen liess. Im grosszügigen Auditorium fanden das mitreissende Opening und die Keynote Speeches statt, die optimal ausgenutzte Expo Hall mit Terrasse bot genug Raum für Partner & Sponsoren. Ergänzt wurde dies durch unterschiedliche Hospitality Areas mit hervorragendem Catering. Durch den Einsatz von Kopfhörern konnten die Silent Breakout Sessions das ansprechende Programm mühelos ergänzen. Ein weiteres Highlight war zudem die Umgestaltung eines Raumes zum Naturerlebnis: im Untergeschoss trafen sich die Gäste, mit Tannendurft und Vogelgezwitscher, für weitere Meetings und ausgewählte Produkt Präsentationen.

Facts & Figures

Kunde: Salesforce

Kategorie: Corporate Events | Grossveranstaltung

Ort: The Hall, Dübendorf Zürich

Datum: 8. November 2023

Unser Auftrag: Planung und Umsetzung der Gesamtanlasses

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flair ist die führende HR Software auf Salesforce.

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Nutze flair von überall einfach und sicher.

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salesforce world tour zurich 2023

Akinas personalisierter Onboarding-Prozess in flair spart ihnen Zeit und Geld.

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salesforce world tour zurich 2023

World Tour Essentials Zurich 2023

salesforce world tour zurich 2023

Das Event ist vorbei.

Schau dir unsere anderen anstehenden Events an und buche ein Meeting mit uns. Wir freuen uns auf dich!

event details

Salesforce World Tour Essentials Zürich 2023

Wir freuen uns darauf, nach Zürich zurückzukehren und die Salesforce-Community in der Schweiz kennenzulernen. Komm dazu und sag Hallo!

Bring flair to your HR today!

Kontaktiere uns jetzt für eine kostenlose Demo.

salesforce world tour zurich 2023

salesforce world tour zurich 2023

  • Technologies

Salesforce World Tour Essentials Zurich – 4 June 2024

The biggest CRM & AI event is coming to Zurich and we’ll be there. Your chance to see the latest trends and product innovations from Salesforce in a compact format.

Our certified Salesforce experts will be there to answer all your questions about your digital future strategy with Salesforce.

Book your ticket & appointment now

Within the Salesforce platform, Mayoris focuses on Sales, Service, Marketing and Experience Cloud (customer portal) and Tableau (analytics) .

Last year, we successfully completed 18 projects for Swiss start-ups and SMEs , and our years of experience with CRM and marketing projects have given us extensive expertise in working with large enterprises . With Salesforce, we enable our customers to sell their products and services faster, smarter, and more efficiently.

Book your ticket & appointment now - Mayoris AG

Our current Customer Satisfaction Index of 4.74 (out of a maximum of 5) reflects our efforts to always identify closely with our customers’ needs and processes, and to deliver projects in a careful and structured manner.

You are in good hands with us!

In FY24, we received three awards from Salesforce:

  • Salesforce Sales Excellence Partner of the Year 2024
  • Salesforce Top ESMB Implementation Partner of the Year 2024
  • Salesforce Top ESMB New Projects Partner of the Year 2024

Book your ticket & appointment now - Mayoris AG

Register now

Would you like to join us live at Salesforce World Tour Essentials in Zurich on 4 June 2024? Register now for free: https://invite.salesforce.com/worldtourzurich2024

Personal appointment on site

Do you want to find out more about Mayoris and the secret of our success? Visit us at our stand in Hall 550 and see for yourself! Book a no-obligation meeting with our experts today and find out how we can improve your sales and marketing processes with the winning formula of Data + AI + CRM + Trust .

Michael Meyer

Chief sales officer | partner, vera raiser, project manager sales & service cloud, sebastian kirschbaum, nicole wicki, project manager marketing cloud eine marketing cloud technologie umfasst verschiedene module für die aktive bewirtschaftung und dialogführung von kunden über eine digitale marketing plattform, welche selbst als saas-dienstleistung - also über das internet und nicht proprietär im eigenen..., marine karcher, christoph moser, project manager tableau.

salesforce world tour zurich 2023

salesforce world tour zurich 2023

Salesforce World Tour 2024: Unlocking Data, Driving Revenue and Maximizing AI ✨

salesforce world tour zurich 2023

You and I use Consumer AI all the time, everywhere. But do we really know how the Enterprise is using it?

Let’s see how things look from the 36th floor at 110 Bishopsgate.

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Bring it on, London! 💂🏽✨

At the World Tour London, Zahra Bahrololoumi CBE kicked us off with what lies at the core of every Trailblazer mission: Philanthropy.

Salesforce pledged to give back $38 billion worth of revenue to the community by the end of FY25, reflecting their cumulative contributions over the years. They extend their gratitude to clients, partners, and team members for making it all possible 🪄 What a sweet welcome :)

Speaking of making things happen… Two significant announcements caught our attention at the event:

The UK/I CEO announced CRM Giant’s inaugural AI centre in London’s Blue Fin Building. This centre is part of Salesforce’s $4 billion investment in the U.K. and aims to foster industry collaboration while supporting AI training and upskilling. Stay tuned for more updates on this one!

Salesforce also disclosed that its venture arm, Salesforce Ventures, has invested over $200 million in U.K. startups, including AutoGen AI and Eleven Labs. CNBC reports. Exciting growth journey ahead :)

Prologue: A Journey Through Innovation

In this article, we’ve compiled insights from over 70 sessions at the World Tour London to tell a story of transformation. We’ve carefully selected the best bits, sharing some as session rundowns and others as streamlined highlights on Salesforce+.

As Salesforce’s core values remain strong, Trailblazers in offices around the world have quickly and thoughtfully embraced AI, unlocking a realm of once unimaginable possibilities. We’ll focus on key themes — data, AI expansion, and business growth — all crucial for thriving in 2024.

To provide you with the most impactful insights, we’ve concentrated on growth-oriented topics in this summary. However, it’s essential to highlight Salesforce’s commitment to Equality and Sustainability, integral to every corporate action we take. Summarizing these sessions was challenging and sometimes diluted their essence, so we’ve included our favorite discussions on humanity towards the end. Be sure to explore them after reading this article 🌱

We hope you enjoy it and find World Tour as inspiring as we did!

1 — Enterprise AI Needs Trusted Data

salesforce world tour zurich 2023

The main takeaway from Salesforce last week was that “Public data won’t help you foster customer relationships,” and thus drive revenue. Unlike enterprise models, public data fuels many consumer AIs like Gemini, GPT-4 Omni, etc.

To connect meaningfully with your clients, you need to leverage YOUR trusted data. But that’s where things can get complicated, at least in our minds… Based on Salesforce’s State of Data and Analytics report (2023), upwards of 90% of enterprise data is unstructured, yet 94% of business leaders want more value from their data. 😬

If you’ve ever worked in a corporate setting, you know how complex operations can be, involving numerous teams and processes across regions despite possessing vast amounts of trusted internal data. Right here… somewhere… inside our little company laptops, right?

That data isn’t actually lost. In Salesforce jargon, it’s called Islands of Trapped Data. Trailblazers at the London Tower can help unlock the power of your data with a little AI magic.

Sounds Promising, but Is the Enterprise Ready for AI?

Yes and no. Here are some reasons to be concerned:

Siloed Data & Systems

Security & Privacy

Hallucinations

Disconnected from CRM

Lack of Trust

Well, it sounds like a corporate VP’s problem who’s got a summer house in Miami 🌴 Let’s move on, right?

AI problems are our collective problems because they impact the reliability, safety, inclusivity, and trustworthiness of the technologies we use every day. #askmoreofAI

So the answer, according to Salesforce, is ✨ Data Cloud ✨ among other cool stuff.

2 — Data Cloud: A Hyperscale Data Engine

Productivity. Efficiency. Optimization. These are the top concerns for CEOs and their teams today. Let’s revisit our trapped data pools and gain a better understanding of their journey.

salesforce world tour zurich 2023

With our current data strategy and limitations in mind, Let’s see how activating your trapped data will increase your revenue, as James Bishop , Salesforce AVP, walks us through the key analysis.

salesforce world tour zurich 2023

In simple terms, once you unlock your trapped data, you can achieve:

✔️ Higher Levels of Prospect Engagement

✔️ Better Conversations and Faster Sales Cycle

✔️ Identification of More Revenue Channels

Cha-ching, PEOPLE! 💰 Someone had to say it…

Considering your prospects are already well into their discovery process by the time you engage with them, it’s strategic to leverage all available information about their shopping habits, needs, and preferences!

This brings us to the ‘tech behind tech’, revealing what your Data Cloud accomplishes behind the scenes.

salesforce world tour zurich 2023

3 — How Does Data Cloud Work?

Data Cloud’s core mission is to function as a hyperscale platform embedded within Salesforce, revolutionizing Sales, Service, Marketing, Commerce, and all front-office customer experiences.

To achieve this, Data Cloud performs several critical functions. Firstly, it facilitates both horizontal and vertical integrations, ensuring seamless data harmonization across all Salesforce Clouds. Additionally, it consolidates data from back-office and middle-office systems into the customer experience in real-time and batch processing modes.

Secondly, Data Cloud maps all data assets to Salesforce’s standardized object models such as Accounts and Contacts. Once mapped, the system comprehensively understands how to effectively utilize this structured data.

Within Data Cloud, matching rules are defined to consolidate disparate data points related to the same customer, thereby creating a unified profile that can be leveraged across the entire C360 platform. For a deeper dive into handling unstructured data and advanced AI capabilities, Salesforce Data Cloud Vector Database, now generally available, enables advanced AI retrieval and search across unstructured data, integrating sources like call transcripts and PDFs with structured data using Einstein AI, all on the secure Hyperforce infrastructure.

Salesforce Announces General Availability of Data Cloud Vector Database, Unleashing the Power of… Businesses can now unlock insights from previously inaccessible unstructured data and take action across all channels… www.salesforce.com

Moving forward to data utilization, organizations can derive actionable insights, generate predictive analytics, and develop detailed sales strategies. These capabilities empower sales professionals to curate highly personalized and impactful customer journeys, leveraging the power of 200 new Data Cloud connectors, including LinkedIn, Microsoft 365, Google Ads, Meta, and more.

For a deeper exploration of Data Cloud and Einstein Analytics, we encourage exploring Salesforce+ for immersive, hands-on demos and further insights.

Here’s a good place to start! And at the end, you will find more resources :)

Turtle Bay Resort elevates hospitality with Einstein 1 Service. See how the luxury resort uses generative AI to increase engagement by 40% and convert 20% more bookings. www.salesforce.com

Connecting Data to Action

Wanna know some real-life scenarios of all this new tech?

A good example can be Salesforce helping its clients’ clients grow internationally.

Say, for a retail customer, labelling your products in the local language of your target market or sorting out customs regulations for your shipments. Salesforce can provide the necessary tools and support to streamline these processes and facilitate global expansion. 💲

Santander ’s Head of International Banking John Carroll says ‘You won’t be able to do that without AI!’

We are leaving other fav examples below, see if you can find your own sector! Alternatively, you can skip to the next section to hear our goodbye 😊

Salesforce+ How EPOS Now Brings Data into the Flow of Work with Slack EPOS Now brings better customer experiences to life by integrating their CRM data with the work already happening in… www.salesforce.com

Salesforce+ AI Powered Financial Planning We'll discuss the power of efficient and effective financial planning within Financial Services Cloud. Hear firsthand… www.salesforce.com

AI amplifies the Gucci voice across client service centers. Learn how Gucci makes every service experience luxurious with AI-powered replies. www.salesforce.com

Must Watch: Equality, Diversity, and Sustainability Sessions on Salesforce +

Salesforce+ Advancing Equality on a Global Scale Join us for a dynamic discussion on our global equality initiatives and how we're leading the way with responsible… www.salesforce.com

Salesforce+ AI for Impact: Preparing Young People for an AI Future As AI transforms education and careers, hear how organizations are preparing young people for the future and navigating… www.salesforce.com

Salesforce+ Climate and AI Summit 2024 See innovative climate AI solutions in action and hear how we can fuel the ecopreneur revolution. Researchers… www.salesforce.com

Other Highlights We Thought You Might Find Interesting:

Salesforce+ AI for Impact: How Data + AI are Transforming the Higher Ed Experience AI is transforming the higher education experience. Learn how higher education leaders are bringing together data and… www.salesforce.com

Salesforce+ AI Sales Cloud: Accelerate Growth from Pipeline to Paycheck Ready to compete and win in a new era of sales? Fuel data-driven selling, boost productivity with AI, and use… www.salesforce.com

Salesforce+ Transform Marketing Experiences with Marketing Cloud Learn about the latest innovations in marketing and how to harness the transformative power of AI. Find out how our top… www.salesforce.com

Salesforce+ Power Growth Everywhere with Commerce Cloud Join us to learn about groundbreaking innovations designed to help any business delight customers to grow revenue and… www.salesforce.com

Last Words:

If you’re waiting for a conclusion paragraph, we believe Santander’s success story encapsulates it perfectly.

We delved into the solution and the AI technology behind it, and then BOOM💥 everything seamlessly linked into a successful bank. It’s all about CRM + AI + Data + Trust!

We won’t be providing a lengthy summary; it’s just not the vibe ✨

Let’s end on a meaningful note instead.

Cure Leukaemia is aiming to raise £1 million for the world’s first clinical trial network for children. You can support them below 👇

https://donate.justgiving.com/donation-amount ?

See you on the other side 🦁

Follow Tech Giants for the coolest, but kinda complicated, tech stuff from the biggest companies nowadays! Subscribe

References 🔗

Streamlining Salesforce sessions and highlights from events at World Tour London. Salesforce. Retrieved June 18, 2024, from [ https://www.salesforce.com/plus/experience/World_Tour/series/best_of_world_tour_london_2024 ]

Browne, R. (2024, June 6). Salesforce to open new AI center in London as part of $4 billion UK investment. CNBC. Retrieved June 18, 2024, from [ https://www.cnbc.com/2024/06/06/salesforce-to-open-new-ai-center-in-london-in-uk-investment-drive.html ]

The information provided in this article is for general informational purposes only and is presented with the intent of accuracy and completeness, but without warranties of any kind, express or implied. This article, copiloted by ChatGPT, an AI language model, aims to provide clarity and comprehensive coverage. However, we expressly disclaim any and all representations regarding the accuracy, reliability, adequacy, or completeness of the information contained herein. The content should not be construed as financial advice, nor does it create any attorney-client or other fiduciary relationship. Readers are strongly advised to seek the counsel of qualified professionals and independently verify the information before making any decisions or taking any actions. We assume no liability for any loss or damage of any kind arising from reliance on the information provided. Use of this information is solely at your own risk. The content presented in this article is for informational purposes only and has been sourced from publicly available materials. Its use falls under the ‘fair use’ provisions of U.S. copyright law.

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Startseite / Blog / Wegweisend in ganz Europa: Die Highlights unserer Salesforce World Tour

Wegweisend in ganz Europa: Die Highlights unserer Salesforce World Tour 6 min 29.11.2023

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Das jährliche  Salesforce-Welttournee bringt Tausende von Führungskräften, Experten und Partnern in einer inspirierenden Veranstaltungsreihe weltweit zusammen. Die Teilnahme bietet einen unübertroffenen Einblick in Kundenerfolgsstrategien, Produktinnovationen und Wachstumspfade, die auf der weltweit führenden CRM-Plattform basieren.  

Begierig darauf, Ideen auszutauschen, neue Fähigkeiten zu entdecken und reale Einblicke aus der globalen Salesforce-Community zu gewinnen, begab sich unser Routine-Automatisierungsteam im November auf eine motivierende Reise durch die Stationen der Salesforce World Tour und Innovation Days in Zürich, Wien, Düsseldorf und Berlin.  

1. Station: Neue Perspektiven in Zürich gewinnen

Zu Beginn der Tour in Zürich brachten uns der Einblick in die KI-Fortschritte von Einstein und die Blockchain- und Salesforce-Möglichkeiten neue Ideen für die Bereitstellung noch transformativerer Lösungen.   

Salesforce World Tour Zürich Foto von Pavel Klachkou und Maria Borakhava

„Es ist anregend zu sehen, wie gut die ehrgeizige Roadmap von Salesforce mit der Vision übereinstimmt, die wir für unsere Kunden haben – die Kunst des Möglichen wächst schnell!“ Außerdem gab es hier einen tollen Lego-Stand.“  

Die World Tour in Zurich Energy war elektrisierend, da unser Team die neuesten Innovationen aufnahm und gleichzeitig Ideen mit Partnern austauschte.  

„Ich schätzte die authentischen Verbindungen persönlicher Gespräche, die einen nahtlosen Informationsaustausch ermöglichten.“  

Salesforce World Tour Zürich Foto von Pavel Klachkou und Maria Borakhava

2. Station: Workshopping-Konzepte mit Peers in Wien

Die lebendige Energie des Wiener Museums für Angewandte Kunst hat die Zusammenarbeit am Innovation Day auf ein neues Niveau gehoben.  

„Das Brainstorming neuer Konzepte durch die Zusammenarbeit mit anderen Innovatoren und Ingenieuren brachte Ideen für die Entwicklung einwandfreier, maßgeschneiderter Lösungen hervor, um die genauen Herausforderungen der Kunden zu lösen.“ 

Unser Team war begeistert, nicht nur unsere Kunden persönlich zu treffen, sondern auch ihre aufschlussreichen Reden zu hören, was unsere Partnerschaft und das Verständnis für ihre Vision weiter stärkte. 

Salesforce World Tour Vienna Foto von Pavel Klachkou und Maria Borakhava nad Client

3. Station: Baugemeinschaft in Düsseldorf 

Die Live-Interaktion mit Tausenden unterschiedlichen Wegbereitern weltweit hat uns aus erster Hand die exponentielle Kraft der Gemeinschaft gezeigt.   

Salesforce World Tour Düsseldorf Foto von Pavel Klachkou und Maria Borakhava, Helena Dzementej

„Während die Erkenntnisse über die Nutzung von Tableau, Slack und anderen Technologien äußerst wertvoll waren, empfand ich die aufgebauten Beziehungen und abgestimmten Visionen als noch wirkungsvoller. Außerdem war es spannend, unsere Kunden zu treffen.“  

Salesforce World Tour Düsseldorf Foto von Pavel Klachkou und Maria Borakhava mit Kunden

„Der Austausch von Konzepten mit Kollegen, die die Grenzen der Kampagneneffektivität überschreiten wollen, hat mich enorm dazu inspiriert, wie wir Vermarkter besser stärken können.“  

Salesforce World Tour Düsseldorf Foto von Helena Dzementej

4. Stopp: Vorbereitung zum Handeln

Der Abschluss in Berlin hat unseren Fokus auf die Anwendung der Erkenntnisse durch neue Dienstleistungen und Lösungen geschärft, die die Kundenzufriedenheit steigern.   

Salesforce World Tour-Foto von Helena Dzementej und Maria Borakhava mit Kunden

„Berlin war das perfekte Finale. Hier begannen die während der Tour entstandenen Ideen Gestalt anzunehmen und in umsetzbare Strategien für unsere Kunden umzuwandeln.“  

„KI war ein heißes Thema auf der Salesforce World Tour und verdeutlichte ihre entscheidende Rolle bei Geschäftsinnovationen und Kundenbindung. Die Live-Interaktion mit der Community hat uns gezeigt, dass wir viel weiter kommen, wenn wir Wissen teilen.“    

Salesforce World Tour-Foto unseres Kunden Dr. Smile

Reflexionen und Offenbarungen 

Jeder Stopp auf der Tour brachte eine Kaskade von Einblicke und Entwicklungsmöglichkeiten . Von den technologiegetriebenen Diskussionen in Zürich über den kreativen Austausch in Wien, die lebendige Vernetzung in Düsseldorf bis hin zu den strategischen Sitzungen in Berlin war die Tour ein Inkubator für transformative Ideen.  

salesforce world tour zurich 2023

Das Privileg, von Salesforce-Experten und Kollegen zu lernen, war für uns wirklich unbezahlbar. Dank der durch diese Veranstaltungen gewonnenen Motivation gehen wir mit neuem Elan ins Jahr 2024 und sind nun bereit, gemeinsam mit unseren Kunden und Partnern auf der ganzen Welt neue Wege zu gehen. 

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Wir kümmern uns um Ihr Unternehmen mit Salesforce

salesforce world tour zurich 2023

World Tour München

Mit CRM, KI und Daten zum perfekten Kundenerlebnis

Danke München, für eine großartige World Tour! Sie haben unser Event verpasst, oder wollen Highlights aus Opening Keynote und dem Live-Podcast mit Richard Socher nochmal ansehen? Kein Problem, hier finden Sie die Aufzeichnungen.

salesforce world tour zurich 2023

Impressionen vom Tag

salesforce world tour zurich 2023

Positive Energie und gute Atmosphäre

salesforce world tour zurich 2023

Entspanntes Networking auf dem Campground

salesforce world tour zurich 2023

Innovationen hautnah erleben

salesforce world tour zurich 2023

Jetzt kann jede:r ein Einstein sein!

salesforce world tour zurich 2023

Die Highlights der World Tour München.

salesforce world tour zurich 2023

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VIDEO

  1. Salesforce World Tour Ciudad de México 2024

  2. Street Parade 2023 in Zurich the biggest techno party in the world 🇨🇭 Switzerland 4K 60 fps, August

  3. Weltklasse Zürich

  4. Weltklasse Zürich im Hauptbahnhof 2023

  5. 🇨🇭Summer in Zurich, Switzerland 4K Sunny Afternoon Walking Tour 2023

COMMENTS

  1. Salesforce Live Zurich

    A day full of inspiration and innovation. We look forward bringing the magic of in-person events to our region with Salesforce Live Zurich. Get ready for another wave of inspirational keynotes and Salesforce breakout sessions, including our Trailblazer customers and innovative partners. Connect with Salesforce experts, your peers, and the local ...

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  4. Georgios Exizoglou on LinkedIn: #salesforceworldtour #salesforceai #

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  6. See Join us in the train to the Zurich World Tour at Trailblazer

    Trailblazer Community Salesforce User Group, Lausanne, Switzerland presents Join us in the train to the Zurich World Tour | Nov 8, 2023. Find event and ticket information. In-person Event - Hi Lausanne User Group, Offering to travel all together to Zurich for the 8/11. Let's take the train If you didn't register yet: https://invite.salesforce ...

  7. World Tour Essentials Zurich 2023

    Check out our upcoming events and book a meeting with us - we look forward to meeting you! Upcoming Events. Salesforce World Tour Essentials Zürich 2023. We're excited to return to Zürich and catch up with the Salesforce community in Switzerland. Come and say hello!

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    Die World Tour Zurich war somit nicht nur eine Veranstaltung, sondern ein kraftvoller Katalysator für den Wandel, getragen von der Begeisterung und dem Engagement jedes Einzelnen. Live Lab sorgte dafür, dass sich „The Hall" entsprechend den Bedürfnissen von Salesforce, optimal nutzen liess.

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  10. Salesfive auf LinkedIn: Salesforce World Tour Zürich 2023 After-Party

    🚀 Salesfive auf der Salesforce World Tour in Zürich! 🚀 Heute ist es so weit! Unsere Fiver - Alexander Bartels, Stefan Barandun, Carolin Ackermann und Arno Bisquolm - sind vor Ort in Zürich und freuen sich darauf, sich mit Euch über KI, CRM und das Salesforce Universum auszutauschen. Ihr findet uns am Salesfive Stand: Nr. 16, Ebene 2.

  11. Trailblazing Across Europe: Our Salesforce World Tour Highlights

    Join Routine Automation on a journey through the Salesforce World Tour across Europe. Discover key insights and inspirations from Zurich, Vienna, Düsseldorf, and Berlin as we explore the latest in CRM innovation and community engagement. ... Our Salesforce World Tour Highlights 6 min 29.11.2023. The annual Salesforce World Tour brings together ...

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    Das Event ist vorbei. Schau dir unsere anderen anstehenden Events an und buche ein Meeting mit uns. Wir freuen uns auf dich! Upcoming Events. Salesforce World Tour Essentials Zürich 2023. Wir freuen uns darauf, nach Zürich zurückzukehren und die Salesforce-Community in der Schweiz kennenzulernen. Komm dazu und sag Hallo!

  13. Alle Salesforce Events im Überblick

    Von Live Webinar bis zur Dreamforce - hier halten wir Sie über alle Salesforce Veranstaltungen auf dem Laufenden. ... World Tour München ... 22. November 2023 | 10:00AM - 05:30PM

  14. Salesforce+ Original Series Best of World Tour Chicago 2023

    Salesforce+ Original Series Best of World Tour Chicago 2023. Skip to content. Explore the latest AI solutions and see how they can help drive productivity and trusted customer experiences. Learn from experts in health and life sciences, manufacturing, educations and more with the #1 AI CRM.

  15. Salesforce World Tour Essentials Zürich

    Über uns Mayoris fokussiert sich innerhalb der Salesforce Plattform auf die Bereiche Sales-, Service-, Marketing- und Experience-Cloud (Kundenportal) sowie auf Tableau (Analytics). Im vergangenen Jahr haben wir 18 Projekte für Schweizer Start-ups und KMUs erfolgreich umgesetzt und verfügen dank unserer langjährigen Erfahrung mit CRM- und Marketingprojekten auch über umfassende Kompetenzen ...

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  19. Salesforce World Tour Essentials Zurich

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    Keynote session at Salesforce World Tour London 2024 [AI Revolution]. Retrieved June 18, 2024. The main takeaway from Salesforce last week was that "Public data won't help you foster customer relationships," and thus drive revenue. Unlike enterprise models, public data fuels many consumer AIs like Gemini, GPT-4 Omni, etc.

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    Begleiten Sie Routine Automation auf einer Reise durch die Salesforce World Tour durch Europa. Entdecken Sie wichtige Erkenntnisse und Inspirationen aus Zürich, Wien, Düsseldorf und Berlin, während wir die neuesten CRM-Innovationen und Community-Engagement erkunden. ... Die Highlights unserer Salesforce World Tour 6 min 29.11.2023. Das ...

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  24. World Tour München

    World Tour München. Mit CRM, KI und Daten zum perfekten Kundenerlebnis. Danke München, für eine großartige World Tour! Sie haben unser Event verpasst, oder wollen Highlights aus Opening Keynote und dem Live-Podcast mit Richard Socher nochmal ansehen? Kein Problem, hier finden Sie die Aufzeichnungen.