- हिन्दी (Hindi)
- বাংলা (Bengali)
- मराठी (Marathi)
- ગુજરાતી (Gujarati)
- ಕನ್ನಡ (Kannada)
- தமிழ் (Tamil)
- മലയാളം (Malayalam)
- తెలుగు (Telugu)
- ਪੰਜਾਬੀ (Punjabi)
- اردو (Urdu)
- অসমীয়া (Assam)
- ଓଡ଼ିଆ (Odia)
- Safest Banks
- Navjot Singh Sidhu
- Laapataa Ladies
- Sanjay Kapoor
- JEE Main 2025
- Rupali Ganguly
Air India And Tourism Australia Partners to Boost Travel from India
- Samreen Pall
Under this agreement, the two organisations will work together on marketing campaigns to highlight Australia’s attractions and encourage Indian tourists to visit.
Tourism Australia and Air India have signed a new three-year marketing partnership aimed at driving more Indian travellers to Australia.
The deal supports Air India’s growing network and presence in the market as the airline looks to attract more visitors from India.
Under this agreement, the two organisations will work together on marketing campaigns to highlight Australia’s attractions and encourage Indian tourists to visit. The partnership also aims to maintain the recent rise in Indian arrivals and inspire future growth.
Phillipa Harrison, Managing Director of Tourism Australia, shared her enthusiasm, saying, “Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday."
Andrew Hogg, Executive General Manager of Eastern Markets and Aviation at Tourism Australia, added, “We aim to sustain growth in visitor numbers from India to Australia while enhancing travel experiences and connectivity between the two countries."
Air India’s CEO, Campbell Wilson, expressed excitement about the collaboration: “As we broaden our network across the globe, we aim to deepen our presence in Australia as well."
Currently, Air India runs 17 weekly direct flights between India and Australia. In the year to August 2024, the airline carried over 170,000 Indian passengers to Australia, securing an 18.5 percent market share and maintaining its status as a major carrier for India-Australia travel.
- Philippines
- South Korea
- The Maldives
- Appointments
- Trade Calendar
- News Archive
- Print Edition
Tourism Australia steps up efforts in India to boost tourist arrivals
India has become the fifth-largest inbound tourism source market for Australia for the year ending in August 2024, up from its position as the seventh-largest in 2019. This has spurred Tourism Australia to intensify its efforts to further boost Indian arrivals, starting with a high-level trade engagement earlier this week.
Tourism Australia led a delegation of 15 CEOs representing all of its state and territory tourism organisations, including convention bureaus, to Delhi and Mumbai from November 11 to 14. They met with airline partners, Air India and IndiGo, as well as key distribution partners like MakeMyTrip and Thomas Cook to reinforce Australia’s commitment to the Indian market.
The NTO also unveiled a new four-part social content this week starring former Australian cricketer David Warner, who has a strong fan base in India. The series produced for Tourism Australia’s Instagram account @australia showcases some of Warner’s favourite holiday destinations and experiences in Sydney, Melbourne and the Gold Coast. This comes just before Border-Gavaskar Trophy (BGT), a cricket tournament scheduled to begin from November 22. Cricket tournaments involving India have long attracted a large number of Indian spectators.
“We have significant ambitions for the Indian market. Politically and economically, our two countries have never been closer. Since 2019, direct flights between India and Australia have increased from eight to 25. The upcoming BGT will feature a five-match series across Australia, culminating on New Year’s Eve. We view this sporting event as a prime opportunity to capture India’s attention on Australia. During this period, our aim is to showcase Australia’s story beyond the stadiums,” said Phillipa Harrison, managing director, Tourism Australia during a press conference in New Delhi.
Harrison shared that the 2024 BGT has five times the number of bookings compared to that in 2019.
She also revealed that the second edition of Come & Say G’day campaign in India will feature local Indian talent.
Tourism Australia is expecting a 15 per cent increase in Indian tourist arrivals in the next 12 to 13 months. Presently, 59 per cent of Indian tourist arrivals to Australia come from the VFR segment while 15 per cent have stated holidays as their purpose of travel.
Sail away and save: Up to $6,000 off on Silversea’s Black Friday luxury voyages
Savour Asia’s culinary street food delights
Unlock a wealth of perks with stays at ONYX Hospitality Group’s hotels
Advertise with us
Is Your Business Listed On TTGmice Planner Online?
RELATED ARTICLES
Tourism australia launches first muslim consortium in indonesia, taipei promotes its bleisure appeal, tourism australia welcomes new regional gm (south and south east asia), plans for e-visa, direct india-philippines flight get put off, sharjah targets high-end indian travellers with niche properties, rising demand for the us stifled by long visa wait times, bintan resorts teams up with vfs global to welcome indian travellers, sports tourism a strong magnet for indian travellers, tourism australia appoints senior business events manager for south, south-east asia, tried and tested.
Grand Westside Hotel
Hot deals Dusit Hotels and Resorts rewards direct bookings
What to buy now.
Oceania Cruises opens its more of its 2026 Collection of Voyages...
- TTG Travel Awards
- Privacy Policy
- Terms of Use
All Rights Reserved
Market insights snapshot - India
Learn about market spend and recovery trends, current buyer organisations, and consumer priorities for the India market.
Market trends
- Arrivals from India for the year 2023 were at 396k; which were on par with 2019 levels.
- Indian travellers spent A$2.2 bn on their Australia trips (an increase of 20% when compared with 2019).
- India maintained its number five ranking for arrivals and spend and continues to be one of the fastest growing markets for Australia.
- Generational shift: Indians are travelling at a much younger age.
- Attitudinal shift: Change of mind-set from saving to splurging.
- Distribution shift: Increased fragmentation due to digitisation.
Buyer snapshot
- There will be 47 buyers (incl. 5 Platinum delegates) attending ATE from India.
- New buyers are as follows:
Consumer trends
- Factors of greatest importance to Indian travellers are safety/ security, beautiful natural environments and value for money.
- Seven in ten Indian OOR travellers are aware of Australia as a holiday destination, with half considering travelling to Australia within the next four years and one in five who are actively planning their holiday.
- For Indian OOR travellers Australia is strongly associated with world class beaches/ coastlines/ marine wildlife, having different and interesting wildlife, having a good range of accommodation, being family friendly and having good infrastructure.
- Five in ten Indian OOR travellers are High Yield Travellers, with a good spread in terms of gender and age, most are from Mumbai or Delhi and come from a young family household.
- Indian travellers have a strong desire to holiday to Dubai and surrounds, closely followed by the USA and Australia.
- When looking at the competitive set for Australia, Australia performs very strongly, with the second highest awareness, consideration and active planning, just below Dubai and surrounds.
We use cookies on this site to enhance your user experience. Find out more .
By clicking any link on this page you are giving your consent for us to set cookies.
Subscribe to our news
Good news is essential! Subscribe to learn about opportunities for your business, as well as the latest destination and tourism products in our Essentials newsletter and more.
Acknowledgement of Country
We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.
*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.
IMAGES
VIDEO