ways to market travel business

The Journal

Travel Advisor Resources

How to Market Yourself as a Travel Agent 101

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/how-to-market-yourself-as-a-travel-agent

Not sure how to market yourself as a travel agent? We’ve got eight solid tips, plus intel on how Fora can level up your marketing game through expert-led training and professional resources.

Want to upgrade your travel business? Apply to become a Fora Advisor today.

(Need to take a step back? Learn how to become a travel advisor .)

First, is it hard to get clients as a travel agent?

It can be at first, but once you establish your business, a domino effect occurs. Most travel agents — or travel advisors (we prefer the modern term) — start out by booking trips for friends, family and peers before slowly branching out with referrals. It takes time and patience, but with effort, your client base will grow.

(Want to learn more? Check out our guide to how travel agents get clients .)

How do travel agents typically market themselves?

Marketing yourself as a travel agent is pretty similar to how any independent professional — real estate agents, CPAs, insurance agents, etc. — markets themself. 

A social media presence, email marketing & landing pages are incredibly beneficial

Social media accounts, email campaigns and landing pages (i.e., a website) are critical for any business that relies on generating leads online. 

Social media con be a beast, and not everyone knows how to leverage it appropriately, nor how to produce engaging content. Moreover, plenty of travel agents market themselves on platforms without first building a suitable audience, or they invest way too much time into a platform that doesn’t match their particular niche. 

Many people, particularly younger travel advisors, also mistake email marketing for an old-school method, missing out on a vital tool. The same can be said for websites. High-quality websites, even small sites that are more typical of travel advisors, can be costly to maintain and usually only generate leads after substantial investments in time and effort.

The most successful travel advisors tend to incorporate all three tools, but it’s a matter of working smarter, not harder. We’ll come back to this.

Successful travel agents invest in their interpersonal skills…

Of all the jobs in the travel industry , travel advisors probably need the best interpersonal skills, and not just in the ways you might assume. 

Great communication skills and a friendly, accommodating demeanor are important, of course. But it’s also pertinent to be able to intuit what clients want. Not everyone understands the industry, and clients can’t always convey what they want out of their experience. It’s the reason Fora Advisors ask their clients about their previous trips to learn about what they did and didn’t like. 

Likewise, the best travel advisors can read between the lines to make sure their clients are happy. This skill comes with practice. 

…because the most important job of a travel agent is to help clients plan enjoyable trips

Few things are more annoying than a pushy salesperson who tries to upsell everything. It’s okay to suggest add-ons and extras when it makes sense, but the best travel advisors listen to their potential clients’ travel goals, expectations and special requests, then accommodate appropriately. 

To be fair, this is getting past the marketing phase and into sales. But there’s something to be said for establishing a good reputation. People love to share positive and negative experiences — and word of mouth is a powerful tool in the travel industry.

How to market yourself as a travel agent: 8 ways to boost your career

Ready to improve how you market yourself as a travel agent? Read on.

1. Clearly convey the value of using your services vs. other platforms

Clarity is very important when it comes to travel planning. A lot of travelers go through online travel agencies like Expedia and Booking.com simply because they aren’t aware of the benefits of booking through a travel advisor.

For example, when a client books with Fora, they’re likely to pay the same amount as they would have if they had booked through an online travel agency. But they’re also going to get a much better experience, from VIP treatment to awesome travel perks like complimentary meals, property credits and so on (it varies by hotel and brand). 

Conveying that value to a potential client can make a world of difference when it comes to converting the lead.

Want to offer A+ perks at the coolest hotels in the world? Sign up to become a Fora Advisor .

2. Don’t be afraid to book complicated or multi-destination trips

Complicated bookings can be intimidating, but they can also be a big draw for potential clients. Savvy travelers know that online travel agencies aren’t great for elaborate bookings, so they often choose to go through travel advisors instead. 

These are often the most lucrative bookings, and if you can master the art of group bookings and multi-destination itineraries, it will dramatically boost your business (learn why group bookings are great ).

Once again, clear communication is vital, as are patience and diligence. 

Need more tips? Fora has dedicated courses on group bookings, plus a community of experts you can rely on for wisdom and advice.

3. If you have one, define your niche

An underrated point in learning how to market yourself as a travel agent: developing a niche, at least to start. 

Marketing yourself as a generalist can be difficult simply because there are so many travel advisors that already do so. By focusing on a particular niche, you’re saying, “Hey, I’m really good at booking this type of travel,” and you may be more likely to find interested clients. If anything, it’s a good way to stand out.

As you book clients, you’ll have examples to show new leads who want similar experiences. Then over time, you can branch out, especially with repeat clients who want to try something new.

So what type of travel agent jobs and niches exist? All sorts. There are corporate travel agents , luxury travel agents…the list is nearly endless, and not limited to specific types of travel (e.g., corporate, leisure, etc.). You’ll find many travel advisors who book vacations in specific areas, like unique places to stay in Colorado or the best places to visit in Italy . It’s really up to you.

4. Practice & refine your first impression

Your first impression starts way before you ever speak with a client. Barring family, friends and coworkers, your potential clients are likely going to hear about you through impersonal means. This could be a referral from a peer, a social media post and so on. 

Acing that first impression takes a lot of work ( building a sales funnel is very helpful), but it will go a long way in ensuring your success. You want something that effectively answers the question, “Why should I book my travels with you?”

It’s not an easy feat, but this is something Fora can help you with. We offer plenty of training, resources and direct support to help you market yourself as a travel agent.

On a more general note, mastering your first personal impression can be the difference between a conversion and a lost lead. Beyond conveying information precisely, it’s important to be friendly, accommodating and perhaps most importantly, attentive. 

5. If you haven’t, get active on social media: maintain consistency & add variety

Having a presence on social media is highly valuable. It’s a great, low-cost (or free) tool that can expose your business to leads via complex algorithms. 

That said, crafting quality content is easier said than done. Billions of people use social media. Chances are, someone out there is producing more and better content already. But that doesn’t mean you can’t carve out a market share.

This is where consistency and variety come into play. The former ensures that you’re posting and engaging with your audience regularly through comments, direct messages…you get the idea. The latter simply means keeping your content fresh. If you’re always posting about the exact same stuff and using the same photos, people will quickly lose interest — this doesn't mean you can’t post related content, though, especially if you’re sticking to a niche.

Fora can help here, too. For one, we offer loads of professional templates that up your presentation. We also offer training and support, all of which are included in Fora's membership.

6. Run email campaigns with compelling content

Don’t underestimate the value of an email newsletter. Crafting weekly or monthly emails can be a fantastic way to engage your audience and cultivate leads. Email platforms like Mailchimp offer tons of analytical tools that you can use to refine your strategy, too. As always, Fora provides templates, how-to’s and more. 

Want unwavering support for your travel business? Apply to become a Fora Advisor .

7. Start a referral program with cool perks or rewards

People love to share their travel experiences with their friends and family. Starting a referral program once you have a few clients is a great way to market yourself as a travel agent. 

For instance, you could waive or discount planning fees — not travel agent commissions (these are usually governed by supplier and host agency agreements) — for any clients that send new leads your way. 

8. Invest in paid advertising (if you have your own website)

If you have your own website, pay-per-click advertising may make sense. Platforms like Google Ads allow you to target specific groups that may be more likely to engage with your website. 

Basically, you bid on specific keywords — think boutique hotels in New Orleans or things to do in Porto, Portugal — and Google shows your website, usually with corresponding content, near the top of the search results. From there, potential clients are more likely to click on your website. The downside is that this type of advertising gets expensive. 

Alternatively, search engine optimization (SEO) is a highly effective method of boosting website leads that may require less investment if you implement changes yourself. However, this requires considerable effort and time to see viable results. 

Of course, if you become a Fora Advisor , you get a customizable landing page that’s already optimized for search engines. It’s an incredible value that offsets the price of a membership by itself — but we’ll come back to this later. (We'll also advise you on SEO, so you can optimize your content to attract client leads.)

How much does it cost to become a travel agent , anyway? Our guide has answers.

Fora makes marketing yourself as a travel agent much easier

Want to know the best way to market yourself as a travel agent? Join Fora. We invest heavily in our travel advisors by providing high-tech marketing tools, expert-led training and community-based support.

Here are a few ways we help.

Create a Fora profile — or travel agent bio — that captures who you are and your services

Your Fora profile is both a landing page and your opportunity to exhibit who you are and the services you provide in a professional manner. It can connect to your own personal website (boosting your SEO) and social media accounts, and provides an easy way for potential clients to contact you.

Best of all, you don’t have to maintain your profile yourself — you choose all the content, but our in-house web-development team handles all the technical aspects so you can focus on other areas of your travel business.

Sidenote: many Fora Advisors choose to forgo building and maintaining a personal website, and solely rely on their Fora profile, reducing their monthly expenses.

Write travel guides to further boost your online presence

Fora profiles aren’t the only way we facilitate your online presence. Fora Advisors can also write guides about, well, anything travel related. These guides are displayed on both the advisor’s profile and Google, and feature additional CTAs (calls-to-action) that further promote your business.

Prior to publishing, the structure and content of your guide are then passed through our web team to ensure they are optimized for search engines. Even better, we consistently produce in-house content that links to advisor guides, further boosting your guide and profile’s placement on Google. 

Fora provides pro-quality templates for emails & social media

Landing pages aren’t the only way Fora helps travel advisors. We also provide high-quality templates for social media posts and emails. Moreover, we curate license-free photos for you to incorporate into your content (this alone can save you so much time on marketing yourself as a travel agent).

Our in-house training & community will teach you all you need to know

Unlike traditional travel agencies, which often pit travel agents against one another in competitive environments, Fora has built a cooperative and inclusive online community that our remote travel advisors can tap into for advice, deals and support.

With us, you don’t need to be an expert on all things travel because you can lean on your fellow Fora Advisors to fill in any knowledge gaps.

Better yet, as part of our membership, Fora Advisors can opt into ongoing travel agent training and travel agent certification programs that cover everything from how to book hotels to how to market your travel business like a pro . All courses are taught by established experts, and can be completed at your own pace. 

Finally, consider calling yourself a “travel advisor” instead

To this point, we’ve been using “travel agent” and “travel advisor” interchangeably, purely for simplicity’s sake. 

This may sound a little nit-picky, but one of the best ways to market yourself as a travel agent is to drop the “agent” in favor of the modern term. Why? There’s a strange psychology to it. 

When people think of travel agents, they tend to drum up thoughts of an aging industry that was nearly fully automated by price-gouging online travel agencies. In committing to the travel advisor title, you’re committing to the reinvention of the profession. It’s a subtle difference, but one we think matters. 

(Want more tips for how to be a successful travel advisor ? See our guide.)

Want to learn how to market yourself as a travel agent? Ask Fora

Ready to learn how to market yourself as a travel agent — or travel advisor? Upgrade your travel business and sign up to become a Fora Advisor today.

Want to check out more travel advisor resources first? Here are a few more guides:

How Long Does It Take to Become a Travel Agent?  

How to Become a Travel Agent Online: Fora's Full Guide  

How to Become a Disney Travel Agent  

Travel Agent School: Do You Need It to Become a Travel Agent?  

How Much Do Travel Agents Make? Fora’s Full Guide  

Is Being a Travel Agent Worth It? Fora Discuses the Pros & Cons  

What Does It Take to Become a Travel Agent?

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

Travel Marketing Best Practices: How To Apply The 7P’s To Make Your Travel Business More Successful

Understanding the crux of the 7Ps of marketing is pertinent for you as a tour operator. It can help you analyze your competitive strategies, capitalize on key elements of marketing to attract new customers and ultimately reach your sales targets.

The marketing mix involves various processes, each one focusing on different areas of your marketing strategy. These different processes all need to work together in order for you to successfully attract and generate new customers.

In this guide, we’ll break down the 7s of marketing and cover some of the most important travel marketing best practices to keep in mind with each of these different areas.

The 7Ps of Marketing for Travel Businesses 

The beauty of the marketing mix is that it helps you to set objectives and create a clear roadmap for your business to promote itself in the market. This includes the different marketing channels and tactics that are applied.

In 1960, professor Jerome McCarthy first proposed the idea of the 4Ps of marketing - which refers to the four elements that make up a traditional marketing mix. This applies to any kind of business. The 4Ps are

However, strategies in marketing have changed tremendously since then, and the way different types of businesses reach customers varies. This resulted in the 4Ps evolving. It only made sense to add additional Ps to accommodate all industries. These Ps include

• Physical Evidence

The 7Ps can help you attract your target audience more easily and provide the right kind of marketing messages and value to turn those prospects into paying customers.

Let’s break down the 7Ps of travel marketing.

1. Product 

First, there’s your product. This refers to what you’re selling your customers, and it’s what your entire travel marketing strategy will be centered around.

For many traditional businesses, a product is a physical item that you can place in your basket, or buy online and unwrap at home. However, in the travel industry, your product is not tangible. For travel businesses, such as travel agencies and tour operators, product refers to some kind of tour, service, or travel experience.

When it comes to travel marketing best practices, you must understand how your product fits into the market, and what type of demand there is for your product. You’ll also need to know the unique selling proposition (USP) behind your product, and what will motivate a customer to make a purchase (or, book a tour).

There are typically a lot more factors involved in the purchase decision process for travel products. For example, a travel business customer will need to

• Plan their trip around what free time they have available
• Plan their trip around the weather
• Purchase without understanding the direct effect, or benefits, the travel purchase will offer them
• Travel purchase decisions often involve a fairly large investment, without getting a tangible product in return

This means there’s a lot to keep in mind when marketing your travel product to your audience. Understanding the market conditions, the competition, and what makes your product special is essential for attracting and retaining customers.

Of course, you also need to offer a high-quality travel product if you want to make a lot of sales.

Some travel marketing best practices include sharing as many details about your products as possible on your website, sharing videos and images of your travel experiences on social media, and showcasing reviews and testimonials from past customers.

2. Place 

Place is an element of the marketing mix that refers to where and how you make your product available. Because your travel product is intangible, you will likely be selling it online (as opposed to a shelf in a shop). You could also be selling through a booking platform, an OTA , or a travel desk.

Whatever the case, travel marketing best practices here involve making sure that the place you sell your product offers a smooth customer journey. This means providing a booking process that is easy and secure, and that includes all of the information your customers could possibly want to know.

For example, your website should include detailed booking pages for each of its travel experiences, with an easy and secure payment gateway. This is easy to apply with travel booking tools like WeTravel . The right booking platform will reduce friction in the customer journey, helping you sell more tours.

3. Price 

The price of your product, or tour, is arguably the most important factor in your travel marketing mix. You need to price your tours strategically in order to make enough profit, be competitive in the market, and attract enough bookings.

First, you’ll need to understand the market and the competition to understand the costs of other tours in your area.

Second, you’ll need to align your pricing strategy to the USP and value your tour offers. It’s important to relate price to value. This is because customers will be willing to pay more for a travel experience if it is justifiable, and the extra money relates to extra value.

If you offer the same experience as the competition but charge more, then your tours will seem unappealing. If you offer added value to your travel experience, then you can get away with charging more. You’ll also be able to use this added value as your USP.

Of course, you also need to cover your overhead costs and make sure that your pricing strategy makes sense for your travel business.

How much you charge for your travel products determines how your business will fit into the market, so it's important to have a full understanding of your financial situation in order to price appropriately.

4. Promotion 

This element of the marketing mix is all about how you promote your travel business to your target audience. Travel advertising includes a lot of key tactics, so, you should choose ones that best align with your target audience and overall marketing goals.

When it comes to travel marketing best practices, it’s recommended that you utilize a wide range of marketing channels and processes. This could include:

• Email marketing
• Social media marketing
• SEO and content marketing
• Paid advertising
• Physical marketing (flyers, posters, etc)

It is also essential that you have an optimized website , as this is where you will direct all of your marketing efforts to generate bookings.

Whatever tactics you use to promote your travel business, you need to make sure that they align with your customer journey and with the behavior patterns of your target audience/buyer persona.

This means using marketing channels that your target audience routinely uses, and promoting the right messages and content on these channels to appeal to your viewership.

Of course, you’ll need to keep your USP and market positioning in mind when running your travel advertising campaigns. Use your promotional efforts to stand apart from the competition and strategically communicate why customers should book your tours and what kind of value they would get in return.

You can check out our guide to creating a travel business inbound marketing strategy for more tips and tactics.

5. People 

Who represents your business? This is incredibly important for travel marketing, as your products are closely linked and associated with the people who deliver them.

If you sell a product like a toothbrush, customers wouldn’t care much about who is behind the toothbrush. However, if you’re offering a guided tour through the Andes, then the person providing the tour is an essential factor in understanding whether the tour is worth purchasing.

This means that people are a factor in your travel marketing mix that you need to carefully consider and promote.

In terms of travel marketing best practices, anyone who comes into contact with a customer and represents your business must maintain a certain standard of friendliness and professionalism. The people behind your business play a major role in shaping the customer journey and influencing their purchase decision.

It’s also a good idea to display your credentials and experience on your website or booking pages. Use the people in your travel business to offer more value to your customers.

For example, you could highlight the fact that all of your tour guides are trained in first aid safety, or that they are experts on the local flora and fauna. This gives your tours a competitive edge and gives customers more reason to book your tours and helps them develop more trust in your travel business.

6. Processes 

Process is one of the unique “P’s” of marketing for travel businesses. This refers to the journey, or processes, that a customer goes through from when they book your tour to when they complete it. Your goal is to make these processes as enjoyable as possible for the customer.

Make sure that you offer customers all of the information they need at any given stage of their journey. You also want to ensure that your customers can easily communicate with your business when needed.

Some useful tactics involve sending automated consummation messages after a customer makes a booking, and sending the customer a pack of relevant information before the tour. All of their booking information, itinerary, waivers, and anything else, should be easily accessible.

When optimizing the processes in your marketing mix, it's also important to consider efficiency for your business. Your aim should be to plan out a strategy that is reliable, scalable, and efficient.

Using the right travel booking system is essential as it will help to provide a smooth journey for both your customers as well as for your business.

7. Physical Evidence 

This is the final element of the travel marketing mix. Physical evidence can seem tricky because travel experiences are largely intangible. This means it can be difficult for your customers to look into the physical evidence of your travel experiences before making a booking.

However, carefully presenting any physical details about your business or topics will play an important role. Keep your vehicles clean and well maintained, make sure your staff are well-presented, and carefully maintain your storefront if you have one. These elements all help to build trust.

You can also use your website to help you provide physical evidence around your tours. Make sure your website is modern, trustworthy, and functional.

You should also try to incorporate a lot of images and videos of your travel experiences into your booking pages, to help customers gain an idea of what these experiences look like.

Stay Ahead of Travel Marketing Best Practices 

Staying ahead of travel marketing best practices can be tricky because the industry is constantly changing. As technology develops and customer journeys change, so do the marketing tactics and strategies you use to attract new customers.

That is why it's important to stay ahead of industry trends with a reliable and trusted platform.

A key resource in this regard is WeTravel Academy . The sole focus of this resource is to create a valuable “database” (so to speak) to help all the professionals in the travel industry with a wide range of focus areas. This may include group and multi-day travel, international tour operators, other trip leaders, wellness, and retreats.

You can freely access a wide range of e-books, webinars, courses, and articles to help you stay ahead of industry best practices and grow as a professional and tour business.

Conclusion 

Understanding the key elements of a travel industry marketing mix is important for being able to develop a well-rounded marketing strategy.

You need to understand and address all of the different factors involved in the customer journey and decision-making process in order for you to be successful at marketing your travel company.

The travel marketing best practices above should help you lay the foundation. Of course, you’ll also need to be set up with the right travel software and tools to help you seamlessly implement these different areas of the travel marketing mix.

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The ultimate travel marketing strategy guide

Discover the ultimate travel marketing tactics to succeed and stay ahead.

The importance of getting your marketing right in the travel sector is at an all-time high. Social media and influencers have helped make the world more visible than ever before. Consumers are turning to social channels as a source of inspiration. They’re hunting for the next trending destination and best travel deals.

On top of this, there has been a much-needed post-COVID travel boom. So-called ‘revenge holidays’ are in full swing and worldwide tourist arrivals are expected to reach up to  95% of pre-pandemic levels . It finally looks like things are getting back to normal and opportunities are everywhere.

But competition is growing. Standing out from the crowd is becoming increasingly difficult and keeping travelers engaged enough to complete the checkout process is a challenge.

At the same time, there are question marks over how long this travel boom will last. Staffing issues, the cost of fuel and energy, and uncertainty around the cost of living are causing concern for travelers and travel marketers alike.

In this ultimate guide, we will have a look at the current state of the travel marketing landscape and break down all the channels and tactics you need to utilize to succeed in the highly competitive sectorwere

• Travel marketing strategy
• Email marketing for travel marketers  
• Segmentation strategies
• SMS marketing for travel brands
• Marketing automation programs

6. Web personalization for travel brands 7. Push notification marketing 8. Reporting and analytics  9. AI for travel marketing 10. Integrations for travel marketers

What is travel marketing and why is it important?

People are always dreaming of their next vacation, surely that means travel brands basically sell themselves, right?

Unfortunately, not. How brands market themselves is what makes travelers choose one resort and airline over another. Travel brands must promote and sell their products, services, and experiences to customers. You need to showcase the distinctive features of your destination, accommodation, leisure activities, and travel packages to spark interest and motivate bookings.

The travel industry is vast and continuously evolving. Some of the primary types of businesses that make up the industry include:

• Train operators
• Cruise liners
• Bus companies
• Car rental agencies
• Hotels and resorts
• Bed & breakfasts (B&B)
• Vacation rentals (e.g. Airbnb, VRBO)
• Camping and glamping sites
• Travel agencies (online and offline)
• Tour operators
• Online travel agencies (OTAs)
• Travel management companies (TMCs)
• Travel insurance providers
• Guided tours and sightseeing excursions
• Adventure activities and sports (e.g. skiing, scuba diving)
• Museums, galleries, and cultural centers
• Theme parks and amusement parks
• Restaurants, bars, and cafes
• National tourism boards
• Regional and state tourism offices
• City visitor bureaus
• Travel booking and comparison sites
• Mobile applications for travel planning and navigation
• Travel review and recommendation sites (e.g. TripAdvisor)
• Metasearch engines for flights, hotels, and car rentals (e.g. Kayak, Skyscanner)

Why is marketing in the travel industry important?

Marketing is an indispensable tool for travel brands. Without it, you would struggle to achieve your business goals. Effective marketing can help you attract more customers, increase your revenue, and establish a strong brand.

What are the benefits of travel marketing?

• Increased visibility: Marketing helps significantly to increase your brand’s exposure. This ensures that potential customers are aware of the travel services and experiences you offer and boosts overall visibility in the crowded marketplace.
• Customer acquisition: A well-executed marketing campaign attracts new customers by showcasing the value and unique aspects of your travel business, ultimately driving revenue growth.
• Improved customer retention: Marketing enables your travel brand to maintain long-term relationships with your existing customers by offering personalized and contextually relevant content and engaging with them consistently across channels.
• Enhanced customer loyalty: Including loyalty programs, exclusive offers, and personalized promotions in your marketing can build customer loyalty, leading to repeat business and higher customer lifetime value (CLV).
• Competitive advantage: Innovative and targeted marketing strategies can help your travel brand stand out from the competition, positioning you as a leader and providing an advantage in a highly competitive market.
• Increased revenue: Marketing can be used to generate upselling and cross-selling opportunities, increasing the average transaction value and ultimately resulting in higher revenue.
• Improved brand reputation: Using marketing, you can manage your online presence, customer reviews, and social media engagement. This positively influences your brand reputation, driving more business from potential customers who trust and value your brand.
• Informed decision-making: Leveraging data collected through your marketing activities for analysis and insights can help your business make informed decisions about product and service offerings, and marketing strategies, allowing you to optimize your efforts and boost performance.
• Expansion into new markets: Marketing can play a critical role in identifying new potential markets, demographics, and customer segments to target, enabling you to expand your reach and tap into new growth opportunities.
• Adaptability and resilience: Marketing enables you to react quickly to unpredictable events, market trends, and competitive moves, adapting your strategies to maintain customer engagement and drive bookings while ensuring resilience in the face of challenges.

Need to know marketing statistics for the travel industry

In today’s complicated and dynamic digital world, you must do all you can to understand the intricacies of the travel industry. Using these statistics, you will be able to get a bird’s eye view of global trends, customer behavior trends, and forces that are set to drive the multibillion-dollar industry forward in the years to come.

What are the challenges of travel marketing?

Despite economic uncertainty and the lasting impact of the pandemic, the travel industry is returning to pre-pandemic levels and enjoying steady growth.

Still, airlines, hotels, travel agencies, and other travel brands across the world are facing unique challenges that set you apart from typical marketing teams. In the ever-changing world of travel marketing, you have your hands full keeping up with the latest trends and technological advancements. Below are just a few of the top challenges you’re facing on an almost daily basis and how to overcome them.

With inflation in flux and travel expenses rising, travelers now consider price to be their top priority. To connect with your audience, you should emphasize low rates and demonstrate high value. Promoting discounts, bundles, and loyalty programs will appeal to budget-conscious consumers.

As remote work, digital engagement, and eco-consciousness continue to impact customer behaviors, you need to stay on top of trends to cater to emerging segments like bleisure (business and leisure) travelers. Data-centric platforms like Dotdigital plug into CRM systems and use machine learning can help brands understand these new customer groups.

With 86% of travelers seeking personalized experiences , you need to create tailored campaigns that resonate with your audience. Data collection and integration with CRM platforms are essential for delivering enjoyable, relevant, and personalized marketing experiences.

By understanding and following emerging travel trends, you can engage with audiences throughout the whole customer journey. You need to approach the journey holistically and create a cohesive experience across channels. Tools like single customer view (SCV) and eRFM will help you get a clearer view of travelers’ behavior.

To maintain your competitive edge, you must offer a seamless, efficient experience for customers, from booking to post-break feedback. You should tap into technology to adapt to market changes. Ensuring data quality and consolidation will help you reap the full benefits of new tech advancements.

To cater to your more environmentally-conscious travelers, you need to demonstrate a genuine commitment to sustainable practices. Avoiding greenwashing and adopting eco-friendly practices help you align your campaigns with customer values and support a greener future.

How to build a successful travel marketing strategy

Building a successful travel marketing strategy involves careful planning, targeting the right audience, and effectively leveraging your various marketing channels. Here’s a step-by-step guide to creating a winning travel marketing strategy:

Step 1: Define your target audience

Start by clearly defining your target audience. Conduct market research to determine their demographics, preferences, and behaviors. This will help you tailor your marketing materials to resonate with this specific group and achieve better results.

Step 2: Develop a strong brand identity

Create a memorable and eye-catching brand identity that encapsulates your company’s ethos and values. This includes your company name, logo, tagline, color scheme, and visual style. Consistency across all marketing channels reinforces brand recognition and establishes trust.

Step 3: Optimize your online presence

Create a user-friendly website that provides relevant information, showcases your offerings, and guides visitors to conversions (i.e. bookings or inquiries). Ensure your website has strong SEO to improve search engine ranking. Utilize social media platforms to engage with your audience and share valuable content.

Step 4: Leverage content marketing

Produce high-quality, informative, and engaging content that inspires travelers and provides value. This could include blog articles, videos, or destination guides. Diversifying your content not only keeps your audience interested but also addresses different stages of their customer journey.

Step 5: Monitor, analyze, and adapt 

Implement analytics tools to track your marketing efforts and identify what works best. Monitor key performance indicators (KPIs) and adjust your strategy accordingly to optimize results. By continually learning from your data, you can make informed decisions and enhance your marketing effectiveness.

Boost growth with cutting-edge marketing technology

To enhance your visibility, captivate travelers, and boost bookings and inquiries, it’s essential to tap into the technology you have available. For peak success in the travel sector, you need technology that collaborates seamlessly with your existing tech solutions. 

Dotdigital’s customer experience and data platform (CXDP) delivers an array of travel marketing tools and channels through a unified, all-encompassing platform. By maximizing your technology usage, you can elevate traveler engagement, increase bookings, and optimize your travel marketing initiatives.

Email marketing for travel marketers

Email marketing is a powerful tool for the travel industry, as it enables you to reach your target audience, build lasting relationships, and drive conversions.

In this section, we’ll explore the benefits of email marketing and the essential elements of successful email marketing for travel businesses, including creating targeted campaigns, utilizing data to send personalized content, and ensuring that emails are engaging and mobile-friendly.

The benefits of email marketing for travel brands 

Email marketing is an essential tool for marketers in the travel industry for several reasons:

1. Direct communication channel

Email marketing is a direct line of communication with your target audience, allowing you to share news, updates, offers, and content straight to subscribers’ inboxes, enhancing engagement and nurturing long-term relationships.

2. Strong ROI

Compared to other forms of marketing in the travel sector, email marketing is relatively inexpensive while maintaining a high return on investment (ROI). This makes it one of the best options for travel brands looking to reach large audiences or target specific segments without breaking the bank.

3. Personalization capabilities

Email marketing enables you to create perfectly personalized content and offers based on your subscriber’s demographics, preferences, and travel or engagement history. Ultimately, personalization leads to increased customer satisfaction and loyalty, as your audience feels catered to and valued by your brand.

4. Behavioral targeting

With email marketing campaigns, you can track various metrics such as open rates, click-through rates, and conversions, allowing a better understanding of travelers’ behaviors and preferences. This valuable information can be utilized to optimize future campaigns, ensuring better audience targeting and fostering long-term customer relationships.

5. Urgency and exclusivity

You can use email marketing to create a sense of urgency through time-sensitive offers, limited promotions, and exclusive deals, encouraging customers to book their travel or upgrade reservations.

6. Increased customer retention

By regularly sending informative content, helpful resources, and engaging promotions through email marketing campaigns, you will nurture customer loyalty and increase repeat bookings over time.

7. Relevance and timeliness

Email campaigns can be triggered based on specific events or customer actions, ensuring that the content is relevant and timely as per each individual’s needs. This could include sending reminder emails about upcoming trips or limited-time promotions resulting in better engagements and more conversions. 

Email marketing best practice for travel marketers 

Travel marketers can employ these best practices to create effective and engaging email campaigns:

Write catchy and enticing subject lines to increase open rates. Make your subject line relevant to the email’s content, and ensure it resonates with your target audience. Tap into the power of generative AI to really save time and improve results. 

Personalize your email campaigns by using the recipient’s first name and providing recommendations, content, or offers based on their preferences, travel history, or demographics.

Divide your subscribers into targeted segments based on factors such as geographical location, interests, booking history, or language, and send tailored content that appeals to each segment’s unique attributes.

Embed high-quality images and videos of destinations, accommodations, or activities to inspire and evoke emotions, leading to higher engagement levels.

Make your CTAs clear, concise, and visually emphasized, directing subscribers toward the desired action, such as visiting a web page, booking a travel package, or redeeming special offers.

Ensure that your email template is mobile-friendly, with easy-to-read text and a clean layout, as a large portion of your audience will likely read your emails on mobile devices.

Aim to provide valuable, informative, and engaging content that relates to the interests and needs of your subscribers, building trust and fostering lasting customer relationships.

A/B test various elements of your emails, such as subject lines, send times, layout, or content, to determine what generates higher engagement and conversions. Continuously optimize your campaigns based on the insights gained from these tests.

Keep track of key email marketing metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to measure the effectiveness of your campaigns and identify areas for improvement.

Regularly review and clean your email list, removing inactive subscribers or outdated addresses to improve deliverability and maintain a high-quality mailing list.

Segmentation strategies for travel marketers

Segmentation is a crucial tactic for all marketers, but none more so than marketers in the travel sector. It involves dividing your target audience into distinct groups based on their preferences, demographics, or behaviors.

Implementing a segmentation strategy allows you to create highly targeted marketing campaigns that resonate better with each group, ultimately driving higher customer engagement and conversions.

Top five benefits of segmentation

1. targeted marketing messages.

Segmentation allows you to tailor your marketing messages and content to specific segments, resulting in greater relevance, customer engagement, and conversion rates.

2. Improved customer experience

Offering personalized content, recommendations, and offers based on segmentation fosters a better customer experience, deepening brand loyalty, and strengthening long-term relationships.

3. Resource allocation

By focusing marketing resources on specific customer segments, you can effectively allocate your budget, time, and efforts, ensuring maximum impact for your marketing activities. eRFM customer modeling will help you identify highly engaged, high-value customers to prioritize.

4. Increased ROI

Using segmentation, you can build tailored campaigns designed to appeal to different groups, resulting in higher response rates and, ultimately, an increased return on marketing investment.

5. Market insights

Segmentation provides insights into your customer preferences and behaviors, helping you identify new market opportunities, improvement areas, or trends that can inform marketing strategy.

Top tips for implementing a segmentation strategy

Collect customer data from various sources, such as website behavior, booking history, survey responses, third-party travel partners, and CRM systems, and unify them to build a comprehensive understanding of your audience.

Utilize Dotdigital’s advanced segmentation tools, including eRFM (engagement, recency, frequency, monetary) modeling and single customer view (SCV) data. These features allow you to achieve more precise targeting and improved insights into customer behavior.

Develop content and promotional offers that resonate with the specific needs, desires, and pain points of each segment. Personalized marketing messages have a higher chance of engaging and converting customers. Use the data collected from Dotdigital’s eRFM and SCV features to inform these strategies.

Ensure that appropriate marketing channels are used for each segment. Different customer groups may prefer email, SMS, or other channels, so align your strategy accordingly. Dotdigital’s customer insights will help you build a seamless cross-channel marketing plan.

Continuously test and analyze the performance of segmented campaigns. Monitor key metrics such as open rates, click-through rates, conversion rates, and CLV to identify areas for improvement. Adjust your segmentation approach and marketing strategies based on these data-driven insights.

Customer preferences and behaviors change over time. Periodically reassess your segments, refresh your data, and leverage updated customer insights to ensure your marketing efforts remain relevant and effective.

Successful customer re-targeting

Discover how the holiday comparison site, Icelolly boosted conversion rates and enhanced its email marketing performance with personalized re-targeted marketing.

SMS marketing in the travel industry

SMS marketing is a powerful and often underutilized marketing channel that can boost engagement and provide exceptional value for travel businesses like yours. As a direct and immediate form of communication, SMS marketing can help you reach customers in ways other channels might not.

Benefits of SMS marketing for travel marketers

1. high open rates.

SMS messages have an exceptional open rate, with most recipients reading the message within minutes of receiving it. This ensures that promotional offers, updates, or reminders are seen by the vast majority of your target audience.

2. Real-time communication

SMS provides real-time, immediate communication that allows you to send time-sensitive offers, last-minute deals, or critical travel updates to your customers.

3. Mobile accessibility

With the vast majority of the population carrying mobile devices, SMS marketing provides an efficient way to reach your customers regardless of their location or internet access.

4. Cost-effective

SMS marketing campaigns are easy to set up and cheaper than most other marketing channels. This means you can effectively reach your target audience, even on a budget.

5. Personalized experiences

SMS campaigns can be tailored to individual users based on their preferences, interests, or travel history, creating a more personalized and engaging experience for your customers.

6. Easy integration with other marketing channels

SMS marketing can be easily combined with other channels such as email, app, or social media, to create a comprehensive and cohesive marketing campaign for your travel brand.

How to integrate SMS into your travel marketing

By adopting SMS marketing, your travel business can unlock new avenues of customer engagement and diversify your overall marketing efforts, ultimately boosting bookings and customer satisfaction. Here are some campaign ideas that can be implemented through SMS marketing:

Send helpful reminders for upcoming trips, pre-travel checklists, departure times, locations, or travel document requirements.

Share essential real-time updates like flight delays, gate changes, or itinerary adjustments, ensuring customers are well-informed and prepared. Ultimately, this will lead to higher satisfaction and experience overall. 

Send exclusive deals, discounts, limited-time offers, or last-minute specials to encourage customers to book travel or secure a service through your business.

Remind customers about travel packages, accommodation options, or services they were considering but have not completed the booking process.

Suggest relevant add-ons or upgrades to customers based on their travel plans, such as excursions, activity bookings, premium seating, or transportation options.

Request post-trip feedback, ratings, or reviews through an SMS message, using the insights to improve your services and customer satisfaction. SMS is a great channel for this because it requires little lift from your team and has a high completion rate. 

Notify customers of their rewards or loyalty points balance and inform them of any opportunities to earn additional points or redeem special offers.

Share useful destination-based information, such as local attractions, events, dining options, or safety tips, to enhance your customers’ travel experiences.

Top tips for successfully incorporating SMS into your travel marketing campaigns

• Combine SMS with email marketing Integrate SMS marketing into your existing email marketing strategy, sending important alerts, reminders, or limited-time offers through SMS to complement your email marketing activity.
• Segment your audience Create targeted SMS campaigns based on demographics, geographic location, or travel preferences, ensuring that your messages resonate with subscribers and are relevant to their needs in the moment.
• Personalize messages Deliver tailored content and offers based on customers’ booking history, travel destinations, or preferences, creating a sense of exclusivity and personal connection.
• Use automation Use customer actions to trigger SMS marketing campaigns, such as booking confirmation, travel reminders, or payment due notices. This will ensure your text messages are landing at the best time to drive customer conversions.
• Keep messages concise Deliver the key message or the call-to-action within the constraints of the character limit. Stay concise, and focused, and ensure your message is easy to understand. Tap into AI tools to help.

Using SMS for two-way communications

Discover how British Airways used Dotdigital’s two-way SMS functionality to encourage travelers to complete monthly customer satisfaction surveys. 

MMS for travel marketing campaigns

MMS (multimedia messaging service) is a branch of SMS marketing that allows the sending of multimedia content, such as images, videos, and audio files, alongside text messages. It presents new and exciting opportunities to engage customers in a more dynamic and visually appealing way.

MMS allows you to send rich visual content, including high-quality images and videos that showcase destinations, accommodations, or activities. This allows customers to get a better sense of the travel experience being offered and will inspire them to book.

Multimedia messages, including images and videos, have higher engagement rates compared to simple text messages. By leveraging MMS, you can evoke stronger emotional responses and drive customer interest, resulting in increased conversions and bookings.

MMS helps you to create immersive narratives by sharing pictures, videos, or audio clips of real travel experiences. This storytelling approach can help build a connection with potential travelers, increasing the likelihood of them engaging with your brand.

MMS can be customized based on individual preferences, interests, or travel history. By sending personalized multimedia content to customers, you can create a more relevant and memorable connection, ultimately fostering brand loyalty.

Although MMS adoption is growing, many businesses still primarily rely on text-based marketing. By being an early adopter of MMS, you can differentiate yourself from competitors and establish a unique brand identity in the minds of consumers.

MMS works well in conjunction with SMS, email, and social media campaigns. Integrating MMS into your overall marketing strategy can help create a comprehensive and cohesive approach that covers different stages of the customer journey.

Marketing automation for travel marketers

Marketing automation streamlines and optimizes repetitive marketing tasks, leading to enhanced efficiency, reduced manual efforts, and improved results. Intelligent marketing automation tools like Dotdigital create conversion-driving, loyalty-inspiring experiences by tapping into customer data and turning it into real-time marketing campaigns.

Benefits of marketing automation for travel brands

1. time-saving and cost-efficiency.

Marketing automation significantly reduces manual tasks associated with campaign management and customer segmentation, freeing up time for you and your teams to focus on strategic tasks, such as content creation and performance analysis.

2. Seamless communication

Marketing automation ensures regularly scheduled and consistent communication with customers across different channels. This is essential for maintaining customer engagement and building long-term brand loyalty.

3. Personalization

By tracking customers’ actions, preferences, and booking history, marketing automation tools help you deliver personalized and relevant content that resonates with your target audience. This moments-based approach to marketing enhances the overall customer experience, improving ROI, average order value (AOV), and customer lifetime value (CLV).

4. Cross-channel campaign management

Marketing automation platforms help you manage and coordinate campaigns across various channels, such as email, SMS, social media, and web push notifications, ensuring a seamless and cohesive marketing strategy.

5. Data-driven insights

With the help of detailed analytics provided by Dotdigital, you can make data-driven decisions, monitor campaign performance, and optimize your strategies for maximum results.

Essential automation programs for travel brands 

Set up automated welcome emails or messages for new subscribers, providing an initial introduction to your brand, exclusive offers, and personalized travel recommendations based on their preferences.

Automate booking confirmations, reservation details, and pre-travel reminders, ensuring all necessary information reaches the customer on time. This can include flight check-in reminders, pre-trip preparation tips, and travel documentation requirements.

Implement automated messages for customers who added travel packages or services to their cart but didn’t complete the booking process. These messages can include personalized incentives or offers to encourage conversion, AI-powered recommendations, or exclusive discounts for high-value customers.

Build automated re-engagement or nurture campaigns to connect with inactive or lapsed customers, offering relevant travel deals or content that sparks renewed interest in your brand. Use eRFM to identify these customers and SCV to gain insight into the channels and content that will drive them toward conversions.

Loyalty programs are a big motivating factor in the decision-making process of modern travelers. Automate loyalty program updates, notifications, or special offers to reward repeat customers and enhance long-term brand loyalty.

Automate post-trip feedback requests, analyze customer experiences, and collect valuable insights to inform improvements in your offerings and services. Positive reviews also make great marketing collateral so the importance of this program must not be underestimated. 

Schedule automated campaigns centered around holidays, seasonal offers, or special events, targeting customers with relevant deals and packages. Use customer insights to see when customers are most engaged or typically looking at your website to identify essential times to launch annual offers.

By understanding the benefits of marketing automation and implementing these recommended automation programs, you can streamline your marketing efforts, engage customers across multiple touchpoints, and enhance the overall customer experience while driving revenue and brand loyalty.

Marketing automation in action

Discover how international flight operator, Copa Airlines used Dotdigital to streamline its automated marketing communications to deliver a significant increase in revenue.

Web personalization for travel marketing teams

Web personalization involves tailoring website content to individual visitors based on their preferences, behavior, and demographic data.

In the travel industry, web personalization offers significant benefits and opportunities for enhancing customer engagement and boosting conversion rates. In this section, we’ll discuss the advantages of web personalization for travel marketers and provide strategies to create personalized online experiences.

Benefits of web personalization for travel marketers

1. enhanced customer engagement.

Personalized content and offers on your website can capture users’ attention and create a positive, engaging experience, increasing the likelihood of bookings and purchases.

2. Improved relevance

By addressing customers’ preferences and needs, web personalization ensures that your website’s content remains relevant and tailored to each user, making your brand more appealing to potential customers.

3. Increased conversion rates

Personalized content, offers, and recommendations can lead to an increase in customers taking action, whether booking a trip, subscribing to newsletters, or requesting more information.

4. Reduced bounce rates

An engaging and personalized website encourages visitors to spend more time exploring your offerings, reducing bounce rates and increasing the chances of customer conversions.

5. Improved ROI

By delivering personalized content and experiences to specific segments, web personalization can result in better use of marketing resources and a higher return on investment.

Strategies for personalizing web experiences

Show customers recommended travel destinations, offers, or services based on their current location, accounting for local events or geographic preferences.

Leverage customer behavior, such as browsing habits, pages visited, or previous booking history, to deliver personalized content, deals, or recommendations.

Divide your website visitors into specific segments based on demographics, interests, or travel preferences, and tailor website content to cater to these segments.

Implement exit intent pop-overs with tailored, last-minute offers or incentives that persuade visitors to book, subscribe, or engage further with your brand before leaving the website.

Use dynamic content that adapts based on user interactions, website behavior, or previous travel bookings, recommending related destinations, accommodations, or activities.

Employ remarketing campaigns that display personalized ads to users who have previously visited your website, featuring customized offers, messages, or promotions.

Integrate AI-driven recommendations into your website, providing visitors with personalized travel options across your homepage, product, and service pages.

Create dedicated, personalized landing pages for various promotions or travel offers based on customer segments, increasing the chances of conversions and bookings.

Push notification marketing for travel brands

Push notification marketing is a powerful tool for brands operating in the travel industry. It allows you to engage with customers directly through real-time, targeted, moments-based messages delivered directly to users’ mobile devices or web browsers.

Benefits of using push notifications in your travel marketing

1. increased engagement.

Push notifications give you new opportunities to re-engage customers by sending personalized promotions, announcements, and reminders. Ultimately, this enhances customer interactions and brand connection.

Timely and relevant notifications help you to communicate instantly with users, facilitating real-time updates on special deals, flight status, itinerary changes, or exclusive offers.

3. Higher conversion rates

By delivering tailored offers and targeted content, push notifications can increase conversion rates, driving bookings and encouraging customers to take action.

4. Improved user experience

Push notifications can enhance the user experience by offering personalized recommendations, location-based offers, and immediate assistance, fostering a stronger bond between customers and your brand.

5. Trackable performance metrics

Push notifications offer valuable performance insights, such as open rates, click-through rates, and conversion rates, helping you optimize campaigns and improve future marketing efforts.

Reporting and analytics for travel marketers

For marketers in the travel industry, maximizing efficiency and leveraging your budget and resources effectively is crucial. Utilizing advanced reporting and analytic tools can streamline and optimize your digital marketing efforts.

Advanced analytics and reporting tools 

Email reporting and analytics.

Email reporting and analytics provide insights into the performance of your email marketing campaigns. This information helps you to:

• Identify trends in your email marketing campaigns
• Ensure your campaigns are meeting their objectives
• Pinpoint areas that need optimization to enhance campaign performance

Email dashboards

Email dashboards provide you with an overview of all your email marketing campaigns, while email reports focus on a single campaign, outlining key performance metrics. By getting a bird’s eye look at your email marketing campaigns, you can discover:

• Statistics about your delivered, bounced, and skipped emails.
• Data about opens, unique opens, non-opens, and social shares.
• A heat map showing the areas of the world where your email campaign was most opened.
• The most popular links in your campaign, clicks, unique clicks, and click-to-open rates.
• Details about your winning and losing split tests.

SMS reporting

SMS campaign reports monitor channel performance, enabling you to continuously improve your marketing results. These reports showcase:

Helps track the frequency of SMS campaigns and analyze performance metrics over time.

Measures the effectiveness of your campaign, comparing the number of clicks to successfully delivered messages, which can inform improvements in content or targeting.

Indicates the percentage of recipients who completed a desired action, such as booking a trip or signing up for a newsletter, helping to evaluate the success of promotional efforts.

Evaluates the total revenue generated by a specific SMS campaign, determining ROI and guiding budgeting decisions.

Provides insight into the revenue generated from bookings or purchases influenced by an SMS campaign, even if completed through different channels.

Informs segmentation strategy by showing the number of segment groups targeted in the campaign, helping you assess the depth and breadth of your reach.

Indicates engagement with SMS content by revealing the number of clicks on embedded links, allowing you to better analyze which messages resonate best with your target audience.

Measures the reach of an SMS campaign by tallying messages successfully received, helping to gauge overall marketing effectiveness.

Provides an overview of SMS campaign volume, enabling evaluation of the relationship between quantity and campaign success.

Program analytics

Dotdigital’s program analytics tools offer several benefits to travel marketers, especially by helping you optimize your marketing automation programs and maximize campaign impact. Key benefits include:

Program analytics provide a comprehensive and data-driven overview of your marketing automation programs, allowing you to make informed decisions about marketing strategies and tactics.

The visual representation of the different nodes in your marketing automation workflow enables you to gain a deeper understanding of your programs and quickly identify areas that require optimization.

Dotdigital’s program analytics tools allow you to monitor the performance of your marketing automation programs in real-time, enabling you to quickly adapt to changing trends and make necessary adjustments.

The detailed view feature allows you to choose between different chart views (trend and cumulative) to get a granular analysis of key program metrics, providing insights tailored to your specific needs.

By evaluating the performance of start nodes, decision nodes, and action nodes, you can better understand customer interactions and optimize your marketing automation programs to increase effectiveness.

Program analytics tools can help you identify the success of different segments and decision paths in your automation workflows. This allows you to refine your targeting strategies and drive better results.

The ability to analyze the detailed data and insights provided by program analytics tools enables you to streamline your efforts, eliminate inefficiencies, and allocate resources more effectively. 

By providing in-depth data and insights on marketing automation programs’ performance, program analytics tools can help you optimize campaigns to maximize ROI. Through continuous improvement, marketers can generate better results and higher revenue, ultimately improving the overall ROI of their marketing efforts.

Advanced revenue attribution

Advanced revenue attribution is a method used to calculate the revenue generated by email and SMS marketing campaigns, based on clicks that lead to a purchase within a specified conversion window. Unlike direct tracking, which attributes revenue to clicks within a single window, advanced revenue attribution provides a more accurate and comprehensive assessment of how a campaign may have influenced the customer’s purchasing decision.

The benefits of using advanced revenue attribution include:

By tracing revenue to specific email and SMS campaigns, you can better assess the true influence of your marketing efforts on customers’ purchases, even if the purchase occurs outside the one-hour window of direct tracking.

Advanced revenue attribution offers a more complete picture of how different touchpoints contribute to your customer’s decision-making process, enabling you to optimize your campaigns for higher engagement and conversion rates.

Visibility into campaign performance through revenue attribution helps you to allocate budget and resources more effectively, focusing on campaigns that deliver the most significant ROI.

You can analyze the performance of email and SMS campaigns side by side, determining which channel is more effective at driving revenue and adjusting your marketing strategies accordingly.

By understanding which campaigns generate higher revenue, you can refine your targeting and segmentation strategies to engage the right audience with relevant and persuasive messaging, resulting in higher conversion rates.

Advanced revenue attribution can reveal patterns in customers’ behavior over extended periods, helping you identify crucial touchpoints for nurturing long-term relationships and customer loyalty.

WinstonAI™️ marketing intelligence engine

Designing a successful marketing campaign is far from easy. Especially in the ever-evolving travel sector, you must stay ahead of your competition. Embracing artificial intelligence (AI) at this early stage and leveraging it in your day-to-day marketing will improve the efficiency and effectiveness of your marketing efforts.

Benefits of early AI adoption

1. perfect personalization.

AI ensures you offer highly tailored experiences to your customers. By analyzing a vast amount of customer data, AI can identify patterns and preferences that are crucial for the creation of personalized marketing campaigns. As a result, your customers are more likely to be engaged and satisfied with their overall experience.

2. Data-driven decision making

AI-driven analytics provides you with actionable insights and data that help you make informed decisions. Early AI adopters can use powerful tools that analyze customer behavior, identify trends, and provide valuable recommendations. This ensures that your marketing resources are optimally allocated and drives higher ROI.

3. Time and cost efficiency

Adopting AI early on helps to streamline and automate your routine tasks. As AI can process a vast amount of data quickly, it saves time, increases productivity, and greatly reduces human errors. This frees up your time to focus on higher-value strategic and creative tasks.

4. Real-time optimization

AI provides real-time performance tracking and optimization opportunities for your marketing campaigns. By continually monitoring and adjusting, you can optimize your outreach methods, ultimately enhancing customer engagement, conversions, and revenue.

5. Competitive edge

Early AI adopters in the travel marketing sector will stay ahead of the competition by leveraging technologies that many competitors may not even be aware of. This provides a unique opportunity to gain market share and establish a brand reputation as a forward-thinking, innovative business.

WinstonAI capabilities

WinstonAI is Dotdigital’s industry-leading marketing intelligence engine, designed to simplify your daily marketing activity. Its ever-growing capabilities help you save time, money, and effort, further streamlining your market teams’ outputs.

Effortlessly create compelling content with WinstonAI’s innovative features, which include:

• Subject line assistant: WinstonAI helps elevate your subject lines by analyzing past engagement rates and generating inspiring suggestions for your next travel campaign.
• Email campaign assistant: WinstonAI not only offers alternative subject lines but also provides valuable feedback to refine your content. Get insights on tone evaluation and creative suggestions for your upcoming email campaigns.
• Grammar and spell check assistant: Eliminate time-consuming manual proofreading by using WinstonAI’s grammar check for emails, SMS, landing pages, and forms.
• One-click email to SMS generator: Save time by repurposing valuable email content into SMS messages for subscribers who prefer text messages. WinstonAI achieves this with just one click.

Transform your data into insightful actions with WinstonAI’s powerful analytics capabilities:

• Predictive analytics: Anticipate your customers’ behavior and adapt your marketing strategies accordingly, ensuring continuous engagement throughout their journey.
• eRFM segments and opportunities: Develop a deeper understanding of your customer base by integrating engagement scores with RFM (recency, frequency, monetary) ratings to create distinct personas.
• SCV and lookalike segments: Engage deeply with individual customer profiles using single customer view and generate segments with similar traits to your ideal customers.

Maximize your outreach potential and ensure your messages land at just the right moment with WinstonAI:

• Send time optimization: Enhance engagement levels by utilizing AI-driven send time optimization (STO) to deliver emails at the most opportune moment for the recipients.
• Automated reputation manager: Improve campaign performance and sender reputation by employing top-quality data that WinstonAI continuously monitors and evaluates.
• Watchdog data importer: WinstonAI’s data watchdog acts as a vigilant guardian of your sender reputation by safeguarding your delivery rates and thoroughly analyzing incoming email addresses.
• Non-human interaction (NHI) filtering: WinstonAI filters out activity from security tools or bots that can skew marketing results, providing you with a more accurate assessment of your campaigns’ performance.

Integrations and data management for travel marketers

From your booking systems and CRM to ticketing and customer service software, tech stacks for travel brands are vast and spiraling. The only solution is to have a customer experience and data platform that connects and unifies all your systems into a single source of truth. This will help you provide seamless and personalized customer experiences, streamline operations, and enable relevant and timely marketing activity.

Key integration and agency partners 

CRM systems allow you to manage and analyze interactions with potential and existing customers. This helps to maintain and improve customer retention, satisfaction, and revenue generation. Integrating your CRM and marketing channel providers ensures you have all the data you need to provide data-driven marketing campaigns. 

Integrations with booking platforms and reservation systems are crucial for streamlining traveler information management, allowing you to personalize offers and communications based on booking history and preferences.

Ticketing systems are vital for travel brands as they help manage and streamline customer support inquiries, leading to enhanced customer experiences. Integrating these into your marketing platform empowers cross-team collaboration, ensures timely communication, and improves customer retention as every interaction is accessible for marketers and customer service teams alike. 

Loyalty programs play a significant role in retaining customers and enhancing brand loyalty for travel brands. Integrating these systems into your marketing platform helps you tailor rewards and offers to customers based on their preferences, purchase history, loyalty points, and other relevant data. Personalized rewards lead to higher customer satisfaction and engagement, strengthening brand loyalty.

Integrations with review platforms such as TripAdvisor, Feefo, and Trustpilot enable you to monitor customer feedback, identify areas for improvement, and showcase highlighted reviews to increase credibility and trust.

Integrations that deliver results

Discover how the Australian tourism board, Visit Victoria used Dotdigital’s Zapier integration to segment, personalize, and automate tailored cross-channel re-targeting campaigns.

Travel businesses need to understand the different types of marketing channels and tactics available to them to effectively promote their products, services, and experiences. By utilizing innovative strategies, personalized promotions, and data-driven insights, travel businesses can stand out from the competition, attract new customers, and retain existing ones.

The travel industry is constantly evolving, and you need to keep up with the latest trends and technologies to succeed in the highly competitive market. With the right marketing strategy in place, travel businesses can capitalize on the current post-COVID travel boom and take advantage of the many opportunities available in the industry.

Effective Guide: How to Market a Travel Agency Business

Understanding how to market a travel agency business is crucial in today’s competitive travel industry. As the landscape evolves, traditional marketing strategies may no longer suffice. This blog post aims to equip you with innovative and effective techniques for promoting your travel agency.

We’ll delve into overcoming customer mistrust in the digital age, identifying specific market segments for your travel agency, and conducting thorough competitor research. We will also explore pricing management and SEO investment, along with creating a unique persona through engaging content.

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. You’ll learn about online referral programs as well as niche-specific tours which can attract potential clients like never before.

Last but not least; consistent communication via email newsletters and attending trade shows for networking opportunities will be covered extensively too. All these components together form an effective travel agency marketing plan that can help you stand out from the crowd.

Table of Contents:

Building trust with potential customers, identifying your target market, researching your competitors, the importance of diligent price management, investing in seo to increase visibility, leveraging hot deals and discounts, utilizing web banners & links effectively, crafting engaging videos with great imagery, effective use of facebook for travel agencies, maximizing instagram’s potential as a marketing tool, the importance of relevant and valuable website content for user retention, how professional copywriters can enhance user experience, why mobile optimization is necessary for success, building trust with customers through personal blogging, benefits of starting an online referral program, attracting new clients with group trips and niche-specific tours, boost engagement levels with regular updates, use packing tips and industry news to keep followers interested, local, national, or international: which one to choose, promote your brand and stand out, catering to specific interests, budget travelers, the role of host agencies, promoting your travel agency business, travel agency market potential, marketing your home-based travel agency, the importance of a good marketing strategy for travel agencies, strategic marketing for travel agencies.

Marketing a travel agency in the digital age requires a multifaceted approach. Overcoming customer mistrust, identifying market segments, and researching competitors are all key.

Don’t try to cater to everyone – focus on specific market segments that align with your brand values and offerings. Whether it’s luxury tours of Europe or budget-friendly trips across Asia, tailor your content accordingly.

Stay ahead of the competition by conducting thorough research. Unearth their strengths and weaknesses, then draw on these discoveries to shape your own approach. Learn from their SEO tactics and social media campaigns.

Pricing Management and SEO Investment

In the competitive world of travel agency business, diligent price management is crucial. It’s not just about offering the lowest prices but setting bespoke markups for all target suppliers that can significantly enhance your marketing strategy. This approach ensures you maintain profitability while still providing value to your customers.

The balance between affordability and profit margins is delicate in any business, especially in travel agencies where competition is fierce. By managing prices diligently, you can ensure that your offerings are both attractive to potential clients and profitable for your company.

Apart from pricing strategies , another essential aspect of marketing a travel agency business involves investing in Search Engine Optimization (SEO). A well-optimized website will increase visibility on search engines like Google or Bing, translating into more traffic and potential bookings. Here’s an excellent guide to get started with SEO if you’re new to it.

To achieve better results with SEO:

• Create quality content regularly using relevant keywords related to the travel industry.
• Maintain an easy-to-navigate site structure, ensuring each page loads quickly – slow loading pages can negatively impact rankings.
• Earn high-quality backlinks by producing shareable content or guest posting on reputable sites within your niche market.

Combining all the measures will facilitate a greater web visibility, allowing potential customers to locate services they require more quickly, ultimately enhancing prospects of success.

Creating a Unique Persona through Engaging Content

In the modern digital age, travel agencies need to make sure they are noticed in order to succeed. Offering enticing bargains and discounts can be a powerful tool for drawing the eye of potential customers.

Hot deals are a great way to attract attention from travelers looking for affordable options. Offering special packages or discounted rates can entice them to choose your service over others. Check out these tips on how to use hot deals to boost your business.

Web banners and links are also essential tools for promoting your services online. Make sure to place them strategically on high-traffic pages of your website to maximize visibility. Here’s a helpful guide on how to use web banners and links effectively in advertising.

Videos are a powerful way to showcase your destinations and services. A well-crafted video with great imagery can attract viewers and give them a taste of what they could experience with your agency. Check out these video marketing statistics to see the impact they can have on your business.

Remember, consistency is key. Keep posting engaging content regularly to stay top of mind among prospective travelers when they’re planning their next trip.

Harnessing Social Media Platforms

Utilize social media platforms such as Facebook and Instagram to reach more people than ever before. Social media outlets, such as Facebook and Instagram, are no longer solely for sharing individual stories and pictures; they have developed into effective marketing resources that can significantly improve the visibility of your company.

Showcase your travel packages and deals on Facebook. Regularly post engaging content such as holiday season offers , customer testimonials, and stunning visuals from various destinations to attract potential customers. Additionally, using targeted ads on Facebook allows you to reach specific demographics based on their interests and behaviors.

Promote your travel agency business on Instagram due to its visual-centric nature. Share high-quality images and videos from different destinations to engage followers and give them a glimpse into what they could experience with your services. Moreover, utilizing hashtags relevant to the industry such as #TravelDeals or #AdventureTravel helps increase visibility among users who might be interested in these topics.

Leverage Instagram Stories feature to showcase behind-the-scenes footage or highlight special promotions in real-time. Remember that consistency is key when it comes to social media marketing, so ensure you’re regularly updating these channels with fresh content.

Why High-Quality Website Content is Key to Enhancing User Experience

Content is king in the digital world. Your website’s content can make or break user experience and retention rates. A well-crafted, informative, and engaging copy not only keeps visitors on your site longer but also encourages them to return.

High-quality website content goes beyond just being grammatically correct or keyword-rich. It should be relevant, valuable, and compelling enough to engage users. It should answer their queries effectively while providing a seamless browsing experience.

Hiring professional copywriters can play a crucial role in enhancing user experience. They have the skills and expertise to craft captivating copies that resonate with your audience while maintaining brand consistency across all platforms.

Professional copywriters can also optimize content to increase search engine visibility, helping your website appear higher in the SERPs. Check out these SEO writing tips from experts to learn more.

Moreover, they ensure that the information provided is accurate and up-to-date, which is crucial in the dynamic travel industry.

Investing in high-quality website content is a smart move for any travel agency looking to enhance user experience and retention rates. Employing expert authors can guarantee that your website material is pertinent, advantageous, and fascinating, prompting more noteworthy permeability and faithfulness from clients.

Mobile Optimization and Blogging

With over 3 billion smartphone users worldwide, more people are likely to access your travel agency website via their smartphones than desktop computers. So, make sure your site is mobile-friendly to provide a better user experience and rank higher in search engine results.

Google has already shifted towards mobile-first indexing, which prioritizes the ranking of websites based on their mobile version rather than the desktop one. Therefore, optimizing for mobile use is an essential step to remain competitive in the digital realm.

Blogging is a powerful tool to build trust with potential clients. Share personal experiences from different customer interactions to make your business seem more human and relatable. These stories can range from unique trips organized by your agency to testimonials from satisfied customers or even behind-the-scenes peeks into how you operate.

Maintaining a mobile-friendly presence and keeping an active blog can help you stay competitive while creating strong connections with your clients.

Online Referral Programs and Niche-Specific Tours

Online referral programs are like a secret weapon for travel agencies. They’re a great way to get your current clients to bring in new customers in exchange for rewards or discounts on future bookings. It’s a win-win situation that keeps your existing clients engaged while bringing in fresh leads.

An online referral program can help you tap into the networks of your satisfied customers and expand your reach exponentially. By providing rewards for referrals, an online referral program not only boosts word-of-mouth advertising but also encourages customer loyalty.

Group trips and niche-specific tours are another great way to attract new clients. Whether you’re catering to art enthusiasts with curated museum tours or adrenaline junkies with extreme sports adventures, these specialized offerings can make your agency stand out from competitors.

A well-planned niche tour package not only caters to specific interests but also creates unique experiences that travelers wouldn’t typically find elsewhere. This approach allows you to market directly towards individuals who are already interested in what you offer – making them more likely to book a trip with your agency.

Consistent Communication Through Email Newsletters

Maintaining contact with your followers is essential in the modern era. Email newsletters are an effective way to achieve this. They’re not just for promoting new travel deals; they can also be used to share industry news, packing tips, and more.

Email newsletters allow you to keep your followers updated regularly. This constant engagement keeps your brand at the forefront of their minds and encourages them to interact with your content more frequently. It also helps build trust and loyalty among customers, ultimately leading to higher conversion rates.

Beyond sharing information about travel deals, including useful content like packing tips, destination guides, or the latest trends in the travel industry makes your newsletter more valuable for readers. It shows that you care about providing them with practical advice that enhances their overall travel experience rather than just selling services.

Staying consistent in terms of how often you communicate and the quality of your content is essential for effective email marketing. Successful email marketing isn’t about bombarding subscribers with emails but delivering relevant, engaging content right into their inbox on a regular basis.

Trade Shows: The Ultimate Networking Opportunity

Networking is key in the travel industry. Attending trade shows is an ideal way to network and promote one’s brand. These events offer endless opportunities to connect with other professionals and promote your brand.

Each level of trade show offers unique benefits. Local events help you build a loyal customer base and strengthen community ties. National and international shows, on the other hand, give you exposure to a wider audience and potential partnerships with businesses from different regions.

Attending trade shows allows people to put a face to your brand name, making it more memorable. Showcase what makes your agency special through presentations or demonstrations that highlight unique offerings like niche-specific tours or budget-friendly packages.

But it’s not just about direct promotion. Trade shows also give you insight into market trends and competitor strategies, which can be beneficial for future planning. Remember: knowledge is power, and it could save you valuable time and simplify many areas of operation, allowing you to focus solely on improving service delivery and boosting overall performance and profitability.

So, what are you waiting for? Start packing your bags and get ready to network your way to success.

Want to stand out in the travel industry? Specialize. By catering to specific interests like art or sports, you can attract targeted customers who are more likely to book with you. Offering unique experiences tailored to their preferences is the key to success.

Don’t overlook budget travelers. With careful planning and resource allocation, you can organize budget-friendly trips without compromising on experience quality. This is a great way to tap into a large pool of potential clients who prioritize affordability over luxury.

Feeling overwhelmed? Consider working with a host agency. They provide administrative support services like booking management and supplier relationships, allowing you to focus on improving service delivery quality. This can boost overall performance and profitability.

For more information on starting a travel agency from home, check out Host Agency Reviews .

FAQs in Relation to How to Market a Travel agency Business

Boost your travel agency’s visibility with SEO, engaging content, social media, mobile optimization, and referral programs.

Leisure travelers, corporate clients, and niche-specific groups like sports enthusiasts or art lovers are all potential markets for a travel agency.

Identify target segments, research competitors, and maintain consistent communication with customers via email newsletters to market your home-based travel agency.

A good marketing strategy helps attract and retain clients through effective engagement techniques like industry news updates and packing tips.

Marketing a travel agency business requires strategic planning and implementation across various channels.

• Overcome customer mistrust with engaging content.
• Create unique personas to attract your ideal clients.
• Invest in SEO to enhance user experience.
• Attend trade shows for networking opportunities.
• Cater to niche-specific interests to stand out.

By following these tips, you can attract new clients while retaining existing ones with consistent communication via email newsletters and online referral programs.

So what are you waiting for? Start implementing these strategies today and take your travel agency business to the next level!

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20 Powerful Marketing Ideas For Your Travel Agency

• Post author By varun
• Post date October 10, 2022

Discover 20 best powerful and proven travel agency advertising ideas to scale your travel business and provide it with the necessary boost

When it comes to running a travel agency, becoming the best in today’s market is no easy thing. Apart from a solid business plan, various other things must work effectively. One such thing is your agency’s marketing. While successful advertising for travel agency can take your business to new heights, any small wrong step can also lead to its downfall. However, worry not, as there are several creative travel agency advertising ideas that can keep your business going. 

Today’s market is indeed quite competitive and always changing in nature. But such travel agency advertising ideas can ensure that you always stay on top of every upcoming challenge. Through this article, we are going to cover such travel agency marketing ideas for your travel agency. 

20 Powerful Travel Agency Advertising Ideas

1. understanding the market and target audience.

As a travel agency owner, it’s important for you to have an image in your head of the dream audience. Moreover, questions like ‘who is my audience,’ ‘what’s their favourite destination,’ and ‘what’s their preference while booking tickets’ should be clear from the first day. Exploring answers to such questions will not only define your market but also sharpen the image of your perfect travel and target audience. 

2. Monthly Emails and Creative Newsletters

A small yet creative newsletter for your audience can be one of the best travel agency advertising ideas for your business. Such monthly or weekly emails can keep your audience engaged with your content and are the best way of communicating with customers regularly. Through such emails, your travel agency can easily pitch about upcoming trips, special discount offers, frequent giveaways, etc. 

3. Diversifying Your Social Media Posts

Social media platforms such as Instagram and Facebook aren’t the new marketing tools for any business. However, by publishing your content in different formats, your travel agency can truly leverage the full potential of social media platforms. Apart from posting consistently, make sure to post eye-catching short videos on platforms like Instagram, Pinterest, and YouTube. Sharing common itineraries and trip guides on social media is one of the most famous travel agency advertising ideas.

4. Immerse Your Business in YouTube

Travel vlogs are some of the most popular and searched content on YouTube’s platform. And as a travel agency, your business can easily capitalise on such opportunities by posting regular travel vlogs. The platform’s endless potential isn’t hidden from anyone. Through its data, travel agencies can easily find their audience’s favourite destinations or emerging trip plans and convert this information into potential sales. Moreover, YouTube is one of the best platforms for advertising for travel agencies.  

5. Local Advertisement and Business SEO

Indeed, the recent digitalisation has made 90% of the audience go on the Internet, but traditional marketing is still one of the most creative travel agency advertising ideas . From putting on those giant billboards to publishing your latest discount offers on pizza boxes or pamphlets, all such ideas can easily boost your sales revenues. In addition, such traditional marketing campaigns can also help improve your travel agency’s public relations image. 

6. Budget-Oriented Pricings

As a traveller, the first and most important thing is to find the right pricing plan for the upcoming trip. Hence, for any travel agency, it becomes crucial to compete with other travel agencies by pricing standards. Although such adaptations aren’t possible for luxury or business-class segments, offering budget-friendly pricing plans for ordinary trips can become one of the most successful travel agency advertising ideas.

7. Keeping an Eye on Competitors

While focusing on advertising for a travel agency, it’s equally crucial to keep monitoring your competitors’ progress as well. For instance, if one of your competitor travel agencies is performing quite well in the market, check what’s making their services so popular. Moreover, while comparing with others, you can easily run a SWOT analysis as well that can determine the strength, weaknesses, opportunities, and threats to your travel agency. 

8. Partnering with Local Established Businesses

Business partnerships are among the most common yet powerful travel agency advertising ideas . Let’s suppose a ‘Trek to the Himalayas’ is one of your agency’s best-selling tour packages. In such cases, partnering with local restaurants, cafes, or lounges that fall en route can offer sustainable growth to your business. Moreover, through such partnerships, both parties can easily promote each other and help increase each other’s revenues. 

9. Optimising Your Website and Its Content

Other important travel agency advertising ideas include regularly optimising your website and its existing content. An attractive web layout with easy navigation and eye-catching features can easily grab your audience’s attention. Moreover, it’s always necessary for any business to update its content regularly and ensure it doesn’t involve any copyright infringement. Remember, every photo or video posted on your travel website should relate to your visitor’s past or upcoming journey experience. 

10. Investing in Content Marketing

Having some content on your website and distributing your website’s content smartly are two different things. While working on your travel agency advertising ideas , it’s necessary first to create a blueprint of your content marketing strategy. For instance, make sure each and every published blog targets a specific set of audiences from the sales funnel. Moreover, while it’s good to have your content carry that spark, make sure it does not sound overly promotional. 

11. Keeping Up With SEO

While a smart content strategy can keep your website’s SEO going, there are a few more aspects to it that might require extra attention. Besides getting backlinks or finding keywords, the standards of search engines also include many technical aspects. Moreover, platforms like Google Search Console, Google Analytics, etc., can easily determine your technical SEO performance.

In addition, such platforms can also detect errors, wrong page redirections, irrelevant meta tags, etc. SEO might not seem like a big step that adds to your company but it really is one of most favoured travel agency advertising ideas that people often highly consider.

Recommended Read: Guided Steps on How to Create a Travel Website

12. Customer Service Through Social Media

Customer retention is the key to success for any travel agency or other business. Additionally, customer services are also one of the best travel agency advertising ideas. Further, it’s common for travel agencies to receive some negative feedback on such platforms. However, as a travel agency, it’s important for you to have a customer executive or PR specialist who can instantly deal with such feedback. The faster a resolution is given from your end, the better your public relations image becomes. At the same time, you can also use positive comments to promote your services. 

13. Educate Your Audience Through Hacks and Guides

It’s pretty obvious that most of your audience members are going to be travel enthusiasts. Even many other people who aren’t your followers/subscribers are always searching for general travel hacks or guides. Hence, creating detailed guides and standard itineraries or sharing common travel hacks can easily attract more traffic. Such travel agency advertising ideas can help your customer engagement and connect your business to new potential customers.

14. Equal Importance to Web Advertisements for Your Travel Agency Advertising Ideas

Apart from advertising your services on different social media platforms, don’t forget to utilise web adverts as well. With an intelligently written and well-placed Google Search Ad, your travel agency can start attracting the right audience in no time. In fact, among all travel agency advertising ideas , web advertisements are perhaps the most successful ways to promote your business.

15. Destination-Based Promotions is Among Strategic Travel Agency Advertising Ideas

When working on travel agency advertising ideas , it’s pretty natural for a travel agency to focus more on its services. However, remember that your audience wants to learn more about their next destination rather than your services. Hence, ensure that your advertisements aren’t only promoting your services but also the destination itinerary, its hidden gems, cafeterias, possible activities, etc. 

16. Cover Extra Mile For Your Customers

When an organisation pushes off its limits for customer care, it ultimately improves its public relations image greatly. Such travel agency advertising ideas can include plugging extra services like car rentals, spa or massage facilities, and additional places to visit when the customer is already onboard. 

17. Exclusive Deals, Discount Offers & Loyalty Programs

To take care of your existing or loyal customers, you can start offering exclusive deals or discount codes as part of your travel agency advertising ideas . Moreover, you can also add time limits or other specific conditions that force your customers to take action as early as possible. Apart from this, you can also offer additional perks or benefits to some of your oldest customers for becoming members of your agency’s loyalty program. 

18. Dedicated Landing Pages for Target Deals 

Another of the amazing travel agency advertising ideas is to create a dedicated landing page for your destination deals and offers. Further, while writing content for them, focus on the keywords that people use to find these deals. Doing so will help the robots to find your page easily and rank your content higher. Additionally, on the page, you can also add product ratings, a booking interface, calendars, and more. 

19. Partner with Metasearch Engine

Next in the list of travel agency advertising ideas is partnering with a metasearch engine. Finding a metasearch engine as your partner is going to be a significant step toward getting your services more visible. Metasearch partners such as TripAdvisor, Trivago, Kayak, and more are going to help your agency stand out from the rest. It creates a strong distribution channel, specifically if what you offer is more focused on price differentiation. Typically metasearch helps people to find numerous deals with the same niche that they can compare just on one page. 

20. Start a Referral Program

Lastly, marketing by word of mouth is also among the most successful travel agency advertising ideas because that demands less effort and is cost-friendly. You can boost their sales by asking your clients to refer to their friends about your travel business or simply mention you when there’s a talk about travel. Additionally, offer an incentive along with your referral program. For instance, you can add a gift voucher for every successful referral. 

Your audience is continuously seeking the latest and most relevant news about the destinations that fascinate them. So, the more you deliver targeted content to them, the more they will look for your guidance. Check out Pathfndr to learn how to further expand your online travel business. 

Recommended Read:

• How Do Travel Agents Get Paid?
• How Technology Is Shaping The Future Of Travel – Trends, Facts & Examples
• 9 Best Ways To Sell Travel Packages and Earn More Commission
• Top 15 Reasons Why Travel Agents Should Invest in a Website