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R3.53 million TBCSA funding injects life into Cape Town’s tourism projects

  • Post author: TBCSA admin
  • Post published: April 12, 2023
  • Post category: Latest News / News / Press releases / SA Tourism

The Mother City’s official Destination Marketing and Destination Management Organisation (DMO), Cape Town Tourism (CTT), has been granted R3.53 million in TOMSA (tourism levy) funding through the collaborative fund managed by the Tourism Business Council of South Africa (TBCSA) to aid tourism projects in Cape Town. The funds will be used exclusively for initiatives focused on SMME support, creating business networking opportunities, and youth development.

Cape Town Tourism Chief Executive Officer Enver Duminy says the destination management team played a crucial role in presenting a compelling business case to TOMSA during the application process, which ultimately secured the funding. He adds that this financial injection will enable the DMO to accelerate the recovery of the Mother City’s SMMEs and the region’s tourism sector.

“We are thrilled to receive this funding and support from the TBCSA. It will enable us to expand our efforts to support SMMEs and the youth in the tourism sector, fostering sustainable growth for the industry and the local economy. This aligns perfectly with our purpose which is to improve the lives of all Capetonians through tourism.”

Cape Town Tourism, a globally leading DMO, has even been recognised by the United Nations World Tourism Organisation (UNWTO) for visitor services programmes. Duminy says the TBCSA’s vision and funding will enable the organisation to make significant strides towards its vision of empowering young historically disadvantaged entrepreneurs to gain a foothold in the industry and foster a tourism mindset among youth in schools.

TBCSA Chief Executive Officer, Tshifhiwa Tshivhengwa, says, “The collaborative fund supports projects for the good of the tourism sector and is funded by the tourism levy. We don’t take for granted that we collect the tourism levy. That’s why we are extremely protective of the funds and ensure that recipients use them appropriately.”

The TBCSA is the umbrella organisation representing the unified voice of the tourism industry. Its primary function is to facilitate the development and growth of the South African tourism sector by promoting favourable policies, creating a platform for dialogue, and providing support to its members.

“As a lifestyle marketing tourism start-up based in the heart of Khayelitsha, Cape Town Tourisms’s business-boosting funding and mentorship programmes allow us to overcome challenges and capitalise on opportunities in the market so we can contribute towards recreating those unforgettable experiences local and international tourists have come to expect from our beautiful Mother City,” says Ayanda from ABCD Concepts .

Abongwe Tongo, a Tourism teacher from ID Mkhize Senior Secondary School says there are countless opportunities for young South Africans to pursue careers in the vast and exciting tourism field. Tongo adds that Cape Town Tourism’s school youth development initiatives open young minds to these opportunities.

“Cape Town Tourism’s innovative school tourism programmes empower young South African minds to start seeing tourism as a potential career and contribute to the sector’s continued growth. Empowering future young entrepreneurs and tourism business owners allows us to build a more resilient sector.”

The funding will support the DMO’s vision by focusing on various tourism initiatives in the region, including:

  • Neighbourhood Experience Development: This initiative will provide market readiness support, trade experience development, and SMME product training for relevant products within identified neighbourhoods. The content will be updated, digitised, and translated into isiXhosa and Afrikaans, with live training sessions and online catch-ups provided.
  • Business Skills and Marketing Incubator: A training course for SMMEs to help them understand the tourism landscape and manage their operations effectively, conducted in the format of a marketing incubator, with content translated into isiXhosa and Afrikaans.
  • Mentorship and Coaching: A targeted mentorship programme providing individualised interventions to qualifying mentees from experienced mentors or business stakeholders with specific skills and knowledge.
  • Ekasi Group Networking: One-day interactive workshops for tourism businesses operating in various townships within Cape Town, aimed at exchanging ideas and finding solutions to issues hindering growth in their respective industry.
  • Business Skills Training: Business skills training sessions, based on identified needs, such as marketing, budgeting, business finance, and pricing, and designed to help SMEs better understand the factors influencing business success.
  • Youth School’s Programme: One-day tourism workshops, in partnership with the industry, targeting schools that offer tourism as a subject. The programme aims to create awareness of careers and entrepreneurship opportunities in the tourism sector.
  • Teacher’s Think Tank: One-day engagement sessions with industry experts to better prepare teachers from disadvantaged schools to design relevant lesson plans based on current tourism realities.

“The funding granted to Cape Town Tourism by the Tourism Business Council of South Africa marks a significant step forward in our efforts to revitalise the Mother City’s tourism sector. As Cape Town Tourism continues to invest in these vital programmes, the city can look forward to a brighter, more prosperous future for its tourism sector and the communities it serves,” concludes Duminy.

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Tourism on rise of tourist visits in South Africa

Tourism on the rise as more than 4 million tourists visit south africa in the first half of 2023  .

South Africa’s tourism sector continues to exhibit strong recovery with the first half of 2023 recording more than 4 million tourist arrivals, according to the latest data from Statistics South Africa. This is a significant increase from the 2,3 million tourist arrivals between January and June 2022. The total number of tourist arrivals to South Africa between January and June 2023 showed a sizable 78.2% surge in the first half of 2023 when compared to the same period in 2022. There has also been a substantial increase across all regions in the same period.  Although the current growth demonstrates signs of recovery, we are still operating at 80% of our pre-pandemic capacity. In 2019 South Africa welcomed more than 5 million tourists between January and June. The Africa region continues to bring the largest share of tourist arrivals to the country. A total of 3 083 583 tourists that arrived in South Africa between January and June 2023 came from the rest of the African continent. This is a 79.9% increase when compared to the same period last year when South Africa welcomed 1 714 501 visitors from this region.  

Africa land arrivals increased by a significant 81.6% while Africa air recorded a growth of 44.5% between January to June this year when compared to the same period last year.  We are pleased with the number of visitors that our country continues to receive from the rest of the African continent. This is a testament to the marketing efforts that we have implemented to attract tourists from this region.  Africa remains a key source market for us, and we are committed to collaborating as a tourism sector to make sure we welcome visitors from this region and that we cater for their needs and preferences.  Beyond the African continent, South Africa has welcomed more visitors from other regions too. Between January and June 2023, the Australasia region (mainly comprised of Australia and New Zealand) recorded an increase of 141 % with 50 882 visitors coming from this region compared to 21 108 arrivals in the same period last year.  The Asia region almost doubled its figures with a 99.5% growth, from 47 912 to 95 596 visitors. Europe, the largest source of visitors outside Africa, also experienced solid growth of 66,8.1%, from 356 352 to 594 388 visitors when compared to the same period in 2022.  North America, Central & South America, and the Middle East also demonstrated strong growth trends with rates of 70.6%, 74.4%, and 75.8% respectively. These robust figures showcase South Africa’s charm and attractiveness as well as the work that we are doing in marketing South Africa as a tourist destination of choice. The substantial increase, particularly from Australasia and Asia, underlines and reflects the global trend towards post-pandemic travel recovery.  This is all hugely welcomed because our sector contributes significantly to our country’s economy.  Through various tourism marketing strategies, South Africa continues to invite travellers worldwide to explore our diverse landscapes, rich cultural heritage, and unique wildlife and wide open spaces. These exceptional numbers illustrate South Africa's undeniable allure and the enduring impact it has on travellers. The latest statistics by Stats SA is evidence that the implementation of the Tourism Sector Recovery Plan has gained traction and is contributing to sustained, accelerated economic growth. We are growing stronger each day and we are determined to pass pre-COVID-19 arrival numbers. South Africa is open for tourism, and we are ready to welcome more tourists from across Africa and the globe to experience our diverse cultures and heritage. South Africa was recently honoured by readers of the UK’s Telegraph Travel publication, with the prestigious title of "Best Country," while its iconic city, Cape Town, claimed the coveted title of "Best City in the World." I wish to express my deepest gratitude to all travellers who chose to explore our country and contributed to the tourism sector’s growth and to our economy. The support of travellers, both domestic and international, has played a crucial role in revitalizing our economy and restoring the vibrancy to our tourism sector. I also wish to thank the tourism private sector across the country for all your hard work to grow our tourism offering, promote South Africa as a must-see destination and for your amazing hospitality in welcoming and hosting our visitors.  Enquiries: Zara Nicholson Media Liaison Officer Cell: 079 416 5996 E-mail: [email protected]

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Impacting lives through sustainable tourism and transformation

W W ith the gradual easing of border restrictions around the world and as countries slowly start welcoming tourists back, it goes without saying that COVID-19 has been particularly devastating on the tourism sector. In her recent budget vote speech, Minister of Tourism, Ms Mmamoloko Kubayi-Ngubane told Parliament that an estimated R54.2 billion in output may already have been lost between mid-March and the end of May this year. The sector now faces a potential 75% revenue reduction in 2020, with 438,000 jobs at risk.

As tourism activities slowly resume, it is inevitable that certain things are going to change. Expected changes include new tourist behavior patterns and preferences. For instance, research done by South African Tourism shows that, as tourism restarts after lockdown, unsurprisingly, travellers are going to prefer open spaces and avoid crowded and “touristy” areas.

As part of its recovery, the sector is set to adopt technologies to improve operational efficiencies and serve its post-COVID-19 travellers better.

But, despite the expected changes in traveller behavior and business processes, there are certain fundamentals that should stay intact. In this regard, I can single out the sector’s contribution to the support and development of Small, Medium and Micro Enterprises (SMMEs). This is consistent with our commitment to sustainable and responsible tourism which is premised on the sector’s positive impact such as job creation and economic growth.

By its nature, the tourism sector tends to support a number of localised projects. Sustainable tourism fosters a positive economic, social, and environmental impact on host destinations. On the other hand, responsible tourism is about the manner in which visitors, residents, and small businesses interact with a destination.

How does tourism help entrepreneurs, small and medium enterprises to survive and thrive? Expected changes in traveller behavior post-COVID-19 present an opportunity for smaller and marginalised enterprises to leverage the trends that are anticipated. As visitors want to explore destinations less travelled, avoid crowds and take road trips rather than risk flying there are opportunities for individual travel guides, shuttle services, and one-person operators to tailor experiences to these preferences.

As we revitalise the sector and position South Africa as a preferred leisure, business and events tourism destination, we must be mindful of our responsibility to foster inclusivity and meaningful transformation.

Part of our role as SA Tourism is to improve the lives of South Africans by contributing to the inclusive growth of the country’s economy through tourism. It stands to reason that, for tourism to contribute sustainably to job creation and poverty reduction, its value chain must be inclusive and transformed.

The revised National Tourism Sector Strategy (NTSS) 2016-2026 envisages sustainable development and growth of tourism enterprises in a manner that facilitates inclusive participation, job creation and contributes to the competitiveness of tourism destinations.

An important element in the drive towards sustainable development and growth of tourism enterprises is enterprise development.

By supporting marginalised and empowered enterprises, the sector contributes to South Africa’s long-term economic growth. Given the inequality and unemployment problem in the country, enterprise development is an opportunity for companies to play a positive role in the society.

COVID-19 has exposed the vulnerability of smaller and marginalised enterprises and the inequality gap which vastly reduces our ability to fight the pandemic. With no revenue for months now, most tourism SMMEs are going to emerge from the devastating lockdown worse off than before. Many will not survive.

Government is taking steps to support vulnerable enterprises. The Minister of Tourism says the Department of Tourism intends to implement an Enterprise Development Programme, primarily targeted at women and youth to provide support to rural tourism enterprises over the medium-term period. The Programme comprises Hub-based Tourism Incubation Support and offsite national support for SMMEs with a drive to reallocate the business event and related tourism spend away from the golden triangle to incorporate the villages, towns and small dorpies.

Established companies in the sector must also play their bit. If the sector fails to accelerate the development and sustainability of marginalised enterprises, it will have missed a golden opportunity to contribute to a vibrant, robust, productive and diversified economy. Given the inequality and unemployment problem in the country, enterprise development is an opportunity for companies to play a positive role in the society.

Enterprise development is not charity work or an afterthought. It is a sustainable business relationship. Big players can diversify their procurement spend by first and foremost buying from local suppliers; buying from emerging black, women, youth owned enterprises. Support for the local restaurant, tour guide and buying craft from local entrepreneurs goes a long way in empowering smaller and marginalised businesses.

Therefore, we must be deliberate and resolute in our support for small and emerging enterprises owned by the women, black people or persons with disabilities. Authentic partnerships with marginalised enterprises are an investment in the future of South Africa.

By Sisa Ntshona, South African Tourism CEO

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Request for proposals for the Tourism Equity Fund opens

The Department of Tourism together with the Small Enterprise Finance Agency ( sefa ), an agency within the Department of Small Business Development (DSBD) is pleased to announce the opening of the application process for the Tourism Equity Fund (TEF) starting from Monday 6 November 2023.  

Following the Cabinet’s approval in September 2023 for the revised TEF to be implemented, we are delighted to announce that the Request for Proposals for funding from the TEF is now open to businesses.  

The R1.2 billion TEF aims to increase growth, and transformation and stimulate more inclusive participation in the tourism sector in line with the targets of the Tourism B-BBEE Sector Codes. The TEF is intended to address the funding challenges faced by Qualifying Small Enterprises and Emerging Micro Enterprises in the tourism sector.

The TEF will be implemented by:

  • Assessing and scoring applications against jobs to be sustained and/or jobs to be created, location and geographic spread, and targeted groups (youth, women, and people with disabilities).  
  • Department of Tourism and sefa in partnership with banking and/or financial institutions in the Republic of South Africa, which includes, amongst others, banks and developmental finance institutions that will offer affordable and tailor-made financial solutions, in an attempt to close funding gaps in the market, through the provision of a blended finance solution.  
  • Disbursing a total of 80% of the TEF funds to existing Small Medium and Micro Enterprises in the market to enable these businesses to grow. The remaining allocation of 20% of the funds will be disbursed to new businesses.

Sefa will implement, execute, and manage the Fund through a Fund Management Agreement signed with the Department of Tourism. The Department will support and monitor the implementation of the TEF on a monthly basis.

The TEF places significant emphasis on providing support to tourism enterprises that meet the qualifying criteria, including a minimum of 30% Black ownership either before or after the financial support. The TEF is exclusively dedicated to investing in various sub-sectors within the tourism industry as prescribed in the Tourism B-BBEE Sector Codes.

The Department of Tourism is committed to enhancing transformation in the tourism sector, and the TEF aims to contribute towards achieving transformation goals in this important sector of our economy.  

“The funding structure comprises grant funding, and debt financing, to meet the distinct needs of tourism enterprises that are either seeking equity acquisition, investment in new developments, or expansion of their existing businesses,” Minister de Lille said.  

The TEF is backed by formidable public-private partnerships, which support the participation of private, commercial, and non-commercial banks, and various developmental funding institutions.  

“The collaboration between public and private entities serves as a notable example of successful cooperation in advancing a more inclusive and prosperous tourism sector,” Minister de Lille added.

Minister de Lille concluded: “As stated before. the Department of Tourism remains committed to advancing the transformation agenda through creating equitable opportunities to realise an inclusive and revived tourism economy.”  

With consideration of Regulation Gazette No 11067, Volume 697, No 49018 published on 25 July 2023, withdrawing Regulation Gazette No 11241, Volume 668 of 19 February 2021. No 44172, all applicants (including previous applicants) are encouraged to submit new applications that will align with the new qualifying criteria of TEF.

For more information on the Tourism Equity Fund and the application process, please visit the Department of Tourism's website: https://www.tourism.gov.za/CurrentProjects/Tourism_Equity_Fund/Pages/Tourism_Equity_Fund.aspx  

For Media Enquiries:

Zara Nicholson

Media Liaison Officer

Cell: +27 (0) 79 416 5996

Email: [email protected] ​​

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  • Sustainable and ecotourism in South Africa
  • South Africa
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  • August 18, 2011

Sustainable tourism has grown over recent decades to become something of a South African speciality. It’s responsible tourism, a kinder way of travelling – gentler on the pocket, sensitive to community hosts and caring towards nature.

Since 1995, a new spirit of sustainable tourism has infused the industry, Green tourism, under Government leadership and through private projects, now goes beyond the simply eco-friendly. The new green is making sure that the people living next to parks benefit from them. South Africa is a world leader in this kind of initiative. In fact, South Africa has pioneered responsible tourism in many ways. One of the most visible was extending the Fair Trade label to tourism products – a uniquely South African innovation.

Fair Trade tourism products run the whole gamut of experiences – from five star game lodges all the way through to adventure operators, bicycle tours, and community-owned guest houses. Included below are a number of initiatives, activities and accommodation details in South Africa that are striving to meet a standard by which others are judged.

SOCIAL UPLIFTMENT

Behind social upliftment projects – whether initiated by government, individuals or corporates – is a conscious goal for SA. This is to find a new path that can redress past inequalities, support South African community tourism, improve quality of life, and offer visitors an enriching experience.

  • Community tourism projects

South African community tourism projects enable the enlightened traveller to have a fulfilling holiday while changing the way they see the world.

  • Nelson Mandela’s humanitarian projects

Nelson Mandela’s influence on society didn’t stop when he announced his retirement from politics in 2004 – his legacy and actions continue inspiring millions across the globe.

  • The Masiphumelele township

South Africa’s Cape Peninsula is known for its scenic beauty but the benefits visitors can bring to the townships are even more gratifying.

  • Eastern Cape township tours

A morning spent in the Port Elizabeth townships and settlements of Zwide, KwaZakhele and Ramaphosa puts guests in the midst of a bustling street market, where sidewalk barbers, wire artists and hooting taxis hold sway.

CONSERVATION

Animal conservation in South Africa is moving away from safeguarding animals behind fences. Now the trend is expansion, and linking protected areas through partnerships along natural corridors. Everyone is involved – from river catchment authorities to private landowners to government parks. Other conservation areas include:

  • Plant conservation
  • Cultural conservation
  • Food conservation
  • Red List Species
  • Transfrontier Parks

VOLUNTEER PROJECTS IN SOUTH AFRICA

Volunteer projects in South Africa, be they wildlife- or community-based, enable participants to leave for their home countries with a heightened sense of achievement, self-awareness and understanding of the host country. Said one voluntourist: ‘I now live in the present….’ Volunteer projects in South Africa are among the freshest forms of responsible tourism to gain momentum in this country.

Voluntourism, as it’s also known, is an extraordinary way of getting under the skin of the country, of leaving a positive legacy while also gaining experience and leaving with unforgettable memories. Hosts and visitors alike will part feeling enriched.

Broadly speaking, South African volunteer work falls into two main categories – helping to uplift impoverished communities, or nature conservation.

As a destination, South Africa is multi-faceted – never just one thing at any one time. From the people, to the landscapes to abundant wildlife there is so much to inspire and enthrall. There are nine spectacular provinces for travellers to explore, all offering activities that are helping support and develop sustainable tourism within South Africa.

South African World Heritage Sites

The evolution of mankind can be traced through South Africa’s World Heritage Sites. Visitors can see the birthplace of modern man, interpret ancient societies through rock art, visit an ancient trading kingdom and encounter one of the few remaining semi-nomadic cultures. Since 1999, South Africa has been privileged to have 8 of its scenic and cultural treasures declared.

Cederberg Conservancy

There are 162 000 hectares of pristine mountain terrain, stretching from the Pakhuis Pass in the north to Grootrivier in the south. From the ancient San and Khoi to the Stadsaal Caves in the Koue Bokkeveld, travelers can travel on the rock art trail, where some sites date back around 8000 years. The area is a celebrated hiking and climbing destination, loved for its solitude and rugged mountain beauty that’s rich with endemic plant life including fynbos, the rooibos tea plant, threatened Clanwilliam Cedar trees and the rare Snow Protea, found only along the snow line of the Sneeuberg.

Botanical Gardens in South Africa

South Africa botanical gardens provide a home to many indigenous and endangered plants and these gardens are major attractions, the most popular being near Cape Town. South Africa botanical gardens are some of the best in the world, especially ones that concentrate on cultivating and conserving indigenous plants. Eight of the country’s botanical gardens are managed by the South African National Biodiversity Institute. Three examples listed below.

  • Lowveld National Botanical Garden
  • KwaZulu-Natal National Botanical Garden
  • Harold Porter Botanical Garden

Sacred sites

South Africa has many sacred sites, as many as there are beliefs and cultures. From mosques and kramats to Hindu temples and sacred hills, valleys and lakes, not to mention the ‘energy centres’ on and around the mountains.

Hiking Trails

Hiking in South Africa is the answer if travellers want to escape the rat race and disappear off the grid, what better way than by packing a bag and heading off for a good long hike in the countryside? The South African National Parks Board, or SANParks, are responsible for administering a large number of hikes in national parks, and there are many more hikes in provincial game reserves and commercial forestry areas. Hikes range in lengths from an hour or two, right up to a couple of weeks or more.

Learn To Be A Game Ranger

A visit to the African bush may inspire guests to want to learn more about the nature and wildlife. In each case, there are plenty of courses available in South African for interested people to learn to become a game ranger.

Frog safari

Frogs and toads are known as indicator species, with many of the breeds already on the way to extinction. A new initiative called ‘Amphibian Ark’ has been established to share data from different countries. The frog safari is one way that we can safely raise awareness, while promoting SA’s relatively healthy reptile population.

OFF SETTING

Responsible tourism in South Africa is a marvelous way of making a positive difference through travel. Travellers return home refreshed, carbon-neutral and culturally enriched, with memories to last a lifetime.

One of the first environmental issues travelers think of these days is the impact of the flight. In South Africa you can offset carbon emissions while uplifting communities at the same time, through Food and Trees for Africa. Another South African responsible tourism initiative allows you to check whether the seafood item you’re eyeing on the menu is endangered or not.

Becoming a responsible tourist can also be a matter of choosing the right accommodation and there are plenty of choices, as you’ll find wherever you find the RT icon on www.southafrica.net. Just by staying at these destinations, visitors can ensure minimal impact on the environment, maximum positive social spinoff, and a feel-good factor all round.

FIFA’S “GREEN GOAL 2010”

Cape Town is responding to a growing international demand for the city to embrace FIFA’s “Green Goal 2010” and is committed to building a sustainable future through green initiatives. A destination that is growing in responsible tourism, locals are encouraged to make informed lifestyle choices that help protect the natural environment. The accommodation sector and tourism business owners in Cape Town are honouring the responsible tourism framework in increasing numbers, offsetting increased levels of carbon emissions. The Cape Town International Convention Centre (CTICC) has already started implementing green initiatives that will position it as an environmentally sustainable convention centre. The centre is currently in the process of obtaining an ISO 14001 accreditation, the international standard for sound environmental practices.

AWARDS & ACCOLADES

South Africa’s positive reputation comes not only from satisfied travellers but also from a number of recognised international awards that celebrate the country’s sustainable initiatives and efforts.

Heritage SA accredits green tourism and social responsibility initiatives, while the Imvelo Responsible Tourism Awards, run by the Federated Hospitality Association of Southern Africa since 2002, has identified and celebrated the efforts of dozens of sustainable initiatives.

Accolades have come from further afield too, including the Green World Travel Awards, the British Airways Tourism for Tomorrow Awards, the Guardian/Observer Ethical Travel Awards and Virgin Holidays Responsible Tourism Awards.

In 2008, two worthy South African concerns featured in the Virgin Holidays Responsible Tourism awards. Stormsriver Adventures in the Eastern Cape received a commendation in the ‘Best for Poverty Reduction’ category. This eco-adventure operator offers adventure activities in the Tsitsikamma Forest on the Garden Route, including the acclaimed Canopy Tour – sliding between platforms above the trees along steel cables.

South Africa’s Blue Flag Beaches are on par with the best-managed beaches in the world. They’re operated in an environmentally responsible manner and conform to stringent criteria on water quality, amenities, security and environmental protection programmes. South Africa’s Blue Flag beaches are shining examples of cleanliness, safety and coastal conservation. First conceived in France in 1985, the Blue Flag programme is a voluntary international accreditation that recognises excellence in managing and sustaining beaches and marinas in the participating countries.

South Africa is listed in the developing world’s ‘Top 10 Best Ethical Destinations’ by Ethical Traveler.

GTAC

PPP Toolkit for Tourism

Description

South Africa’s tourism industry has experienced considerable growth in the last decade, but despite the many opportunities that exist, the development of tourism-based businesses on state-owned land has been slow. The PPP Manual and Standardised PPP Provisions cannot, however, be summarily applied to tourism PPP projects. National Treasury therefore seeks to boost this strategic sector of the economy by providing practical guidelines in the form of this PPP Toolkit for Tourism, referred to throughout as the Toolkit. It makes the PPP process relevant to the particular characteristics of the country’s nature and heritage tourism industry. The Toolkit should make it easier for institutions and the private sector to enter into tourism-related partnerships on state property managed by national and provincial government institutions.

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Sho't Left Travel Week relaunched: Boosting domestic tourism in South Africa

Robin Fredericks

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The initiative connects local tourist destinations with domestic travellers, culminating in the Great South African Sale. Central to this effort is the Sho’t Left Partners Platform, a digital space where businesses can easily share travel deals, aided by Google Analytics integration.

With strong marketing support from South African Tourism, the campaign aims to help businesses reach a wide range of local travellers. Tourism businesses are encouraged to register their deals and tap into the growing domestic travel market.

Here, we chat with Mashoto Mokgethi, head of domestic tourism at South African Tourism, to discuss the primary objectives for this year's Travel Week, its strategies to make travel more accessible, and the prospects of the tourism industry in South Africa.

What are the primary objectives for this year's Travel Week, and how does it aim to contribute to promoting domestic tourism in South Africa?

The main objective for Travel Week this year is to continue growing in numbers, especially after the challenges of Covid-19. We want to avoid plateauing and sustain our growth momentum through the campaign.

Travel Week serves as an opportunity to reignite interest in domestic tourism and encourage South Africans to explore their own country. By offering enticing deals and promotions, we aim to make travel more accessible and affordable for everyone, ultimately boosting tourism within South Africa.

Mashoto Mokgethi, Head of Domestic Tourism, South African Tourism

Given the challenges of affordability, how does Travel Week address concerns to make travel more accessible for South Africans?

Sho’t Left Travel Week serves as the "Black Friday of travel," offering affordable trips and flexible booking options. We provide affordable experiences, and businesses can capitalize on slow seasons or underperforming areas through the campaign.

By offering discounted rates and special deals, Travel Week allows South Africans to experience travel without breaking the bank. Additionally, the flexibility of travel dates and destinations ensures that individuals can find options that suit their budget and preferences.

Can you share insights into travel trends among South Africans observed during previous Travel Weeks, particularly regarding destination increases or shifts in preferences?

We've seen a significant increase in road travel compared to air travel. There's also a growing interest in sustainability and inclusivity among travellers. Many South Africans are opting for road trips and exploring destinations closer to home.

Additionally, there's a heightened awareness of sustainability practices and a desire to support businesses that prioritize environmental conservation and community engagement. Travelers are seeking authentic experiences that allow them to connect with local communities and contribute positively to the destinations they visit.

What strategies do tourism businesses participating in Travel Week employ to create compelling deals?

Businesses focus on affordability, offering experiences within a budget of around R5000 per night. Providing great experiences is key to attracting travellers.

Participating businesses leverage Sho’t Left Travel Week as an opportunity to showcase their offerings and attract new customers. They often offer exclusive discounts, package deals, and added amenities to entice travellers.

By providing exceptional value for money, businesses can stand out during Travel Week and attract a larger customer base.

How does Sho’t Left Travel Week generate leads and bookings for participating businesses, especially given the current state of the tourism industry?

We invest heavily in marketing Travel Week, driving traffic to our website and showcasing compelling deals through social media platforms. Our marketing efforts include targeted advertising, email campaigns, and partnerships with influential bloggers and influencers.

By creating buzz around Travel Week and highlighting the attractive deals available, we generate interest and encourage bookings from potential travellers. Additionally, our user-friendly website and booking platform make it easy for customers to browse deals and make reservations, further driving bookings for participating businesses.

Source:

Since Sho't Left Travel Week's inception, how has the campaign evolved to adapt to changing travel trends and consumer behaviour? Are there any exciting new features or initiatives planned for 2024?

Since its launch in 2018, Sho’t Left Travel Week has transitioned from addressing barriers around accessibility and affordability to incorporating non-traditional trade partners, making our offerings more relevant to local travellers.

We're exploring ways to assist tourism businesses in becoming more accessible, including collaborations with telecommunications companies to provide solutions for business growth. The campaign includes webinars that present B2B opportunities with companies like Google and MasterCard.

Sho’t Travel Week leverages lifestyle-related events and partners with the music industry to raise awareness about local travel, aiming to engage audiences where they are most receptive. We therefore have events and restaurants listed as part of the Travel Week campaign.

In 2024, we plan to partner with more technology providers to make Sho’t Left Travel Week the Great South African Sale and evolve into a platform offering travel tips and inspiring content for all local travel needs.

Last year, affordability was a key driver. This year, are there specific demographics, like young families or multi-generational groups, that Sho't Left Travel Week is targeting with its offerings?

Our domestic marketing strategy segments our population into three primary groups: Build, Convert, and Defend, based on their holiday-taking culture. We aim to build a travel culture among South Africans who have the means but are not yet travelling and convert those who travel for purposes other than holidays.

Less than 7% of our adult population currently travel for holidays, and through Sho't Left Travel Week, we want to inspire them with a variety of relevant deals and packages to travel locally, which stimulates economic growth and helps alleviate unemployment.

Our messaging also takes into account specific holiday-taking characteristics, such as the need to relax and a preference for outdoor nature-based activities and beach experiences.

We also understand that South Africans love their country and want to explore it, hence the campaign, It’s Your Country, Enjoy It, Cause nothing more fun than a Sho’t Left!

Beyond generating sales during the campaign period, how does Sho't Left Travel Week contribute to a lasting change in South Africans' travel habits? Are there any metrics you can share to measure this impact?

We focus on inspiring long-term travel habits by highlighting the economic and personal benefits of local travel.

Metrics to measure this impact include the growth in domestic travel bookings year-over-year, increased engagement and participation in travel-related webinars and events, and partnerships formed with tourism businesses.

South African Tourism also has targets for all markets, and quarterly we measure how far we are at reaching these, keeping in mind that a campaign might only yield benefits at a later stage.

Source:

Is Sho't Left Travel Week collaborating with any new or interesting partners this year, like regional tourism boards or travel technology companies, to enhance the campaign's reach and offerings?

Each year, we collaborate with provincial tourism authorities from all nine provinces, providing them with a toolkit to extend our reach and highlight hidden gems within their areas. We continuously engage with various organisations, understanding that our success depends on building strong, relevant partnerships.

We have also collaborated with Tempest car hire and Renault to further promote road trips and reach more consumers.

Is there an increased focus on integrating technology, such as mobile apps or online booking platforms, to make participating in Sho't Left Travel Week easier and more accessible for South Africans?

Our immediate goal is to incorporate AI into our search function on our online booking platform. We are exploring various options to find the best partner offering a solution that is easily accessible via smartphones, improving efficiency and accuracy when audiences search for the right deals and packages.

How does Sho’t Left Travel Week ensure inclusivity and accessibility for a diverse range of travellers across different demographics and regions?

We showcase diverse demographics in marketing materials and ensure representation. Offering affordable experiences for all South Africans is essential. Sho’t Left Travel Week is designed to cater to a wide range of travellers, regardless of their budget, preferences, or demographics.

We also feature a diverse range of destinations, accommodations, and activities to appeal to different interests and lifestyles. Additionally, we actively promote inclusivity and diversity in our marketing campaigns, showcasing people from various backgrounds enjoying travel experiences. By embracing diversity and accessibility, we aim to make Travel Week inclusive and welcoming to all South Africans.

Looking ahead, what are your hopes for the future of the tourism industry in South Africa, and how does Sho’t Left Travel Week contribute to realising these aspirations?

We aim to sustain momentum in travel, create a space for all South Africans to enjoy affordable experiences, and offer flexible payment options. Inclusivity and accessibility are key to shaping the future of tourism.

As we look ahead, we hope to see continued growth and innovation in the tourism industry, with Sho’t Left Travel Week playing a central role in promoting domestic travel and supporting local businesses.

By providing affordable and accessible travel options, we empower South Africans to explore their own country and contribute to the growth and development of the tourism sector.

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Sustainable travel in South Africa's Limpopo province

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Kieran Meeke

written by Kieran Meeke

updated 20.05.2024

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Being an eco-friendly visitor is about more than avoiding plastic bottles (although that helps). It’s also about adding enjoyment to your holiday by learning more about your destination and giving something back, something that’s especially easy in South Africa ’s Limpopo province. Here are our favourite sustainable tourism and conservation projects in this exciting region.

Conservation Projects

Travel ideas for south africa, created by local experts.

Cape Town and Garden Route - a luxury guided tour

7 days  / from 4800 USD

Cape Town and Garden Route - a luxury guided tour

Cape Town and the Garden Route have it all - a fascinating culture, safaris, chocolate and wine tasting, and much more. Discover the coastal city of Cape Town and the Peninsula before heading out to the Garden Route with Knysna and Mossel Bay, where you'll experience some game drives.

The Cape Peninsula and Safaris in Kruger and Pilanesberg

15 days  / from 4000 USD

The Cape Peninsula and Safaris in Kruger and Pilanesberg

Wildlife in South Africa is still truly wild, a fact that you'll be able to discover in this fascinating two weeks trip. Enjoy whale watching in Cape Town and first safaris in Aquila before heading up north: the famous Kruger and Pilanesberg national parks with all its wildlife await.

Explore the North of South Africa: Sun City and Madikwe game reserve

7 days  / from 3000 USD

Explore the North of South Africa: Sun City and Madikwe game reserve

For those short on time, staying close to Johannesburg may make sense. On this trip, you'll arrive and depart in Johannesburg and then transfer to the theme park Lost City before continuing to Madikwe for a few days of game drives to spot plenty of wildlife.

wildlife

Lions in their natural habitat © Limpopo Tourism Agency

Hoedspruit Endangered Species Centre (HESC)

HESC works to conserve rare and endangered species, being most noted for its work with cheetah. With only some 7,000 cheetahs left in the wild, the work here is vital in supporting gene diversity. Particularly tragic are the centre’s rhino, some orphaned when their mothers were killed by poachers. As important as caring for the animals is the centre’s educational programmes for visitors, local farmers and communities, and support for anti-poaching initiatives.

Moholoholo Wildlife Rehabilitation Centre

When wildlife or birds are injured, abandoned or poisoned, Moholoholo offers the hope of healing and a return to the wild. If that’s not possible, many are “adopted” to act as an educational opportunity for visitors. Serval, leopard and vultures are a special focus of the centre’s work but you might see anything from an orphaned rhino to a cheetah hit by a car.

Sondela Wildlife Centre

This wildlife centre, part of the Sondela Nature Reserve & Spa, cares for sick, injured and orphaned animals. As with Moholoholo, those who cannot be released back into the wild are well looked after and offer a means to educate people in caring for our natural heritage.

kololo

Kolo Lodge © Limpopo Tourism Agency

Kololo Lodge

Kololo’s mission is to give guests a once in a lifetime wildlife experience, while upholding the African way of life. It does this by buying goods and services locally in the community, and by protecting the wildlife of this Waterberg Biosphere – you can see all the Big Five here. It also has a range of accommodation to suit all budgets.

H12 Leshiba Wilderness

This private game reserve nests in a valley of the Soutpansberg mountains – noted for its bio-diversity – and offers luxurious lodges and bush camps among some unique flora and fauna. It works closely with the local Vha Venda people and has set up a Centre for Indigenous Knowledge so traditional skills such as woodcarving, pottery, healing and medicinal plants can be passed on. Its gallery is dedicated to local artist Noria Mabasa, now internationally renowned for her colourful sculptures in wood and ceramic.

TheAntCollection

The Ant Collection © Limpopo Tourism Agency

The Ant Collection

Ant’s Nest and Ant’s Hill are two lodges built of local materials in a private game reserve, enjoying remarkable views of the Waterberg. The reserve supports sustainable tourism by conserving the environment, supporting the local community and enriching the lives of both guests and staff. Among the more than 40 species of game you might see here are the rare sable antelope, which has grown over several decades of work by the reserve into a viable breeding herd.

motswari

Motswari Lodge © Limpopo Tourism Agency

Motswari Lodge

Motswari means “to conserve and protect” in Tswana and this private game reserve, part of Greater Kruger Park, takes that to heart in its work with wildlife. Guests are equally well looked after, with fine wines and cuisine, luxury accommodation and traditional African hospitality. This is all built on a regard for its staff and neighbours, with a family-friendly staff village and support for community health and education.

mashowhela

Mashovhela Lodge © Limpopo Tourism Agency

Mashovhela Lodge

Built in traditional Venda style, this lodge uses alternative, renewable and sustainable energy, including water heated by solar power, to minimize its impact on the environment. Its connections to the local community are equally thoughtful. The lodge is tucked away in a hidden wooded valley, where you fall asleep at night to the sound of owls, frogs and insects, and wake to the cry of monkeys and baboons.

Umlani

Umlani Bushcamp © Limpopo Tourism Agency

Umlani Bushcamp

Umlani is dedicated to the principles of Fair Trade, with all staff having a say in the running of the camp. Many have been here for more than a decade, working their way up to senior management roles.

Green initiatives include using 100% alternative energy, 100% biodegradable cleaning products, recycling and composting, using fresh, local organic produce in the kitchens and planting five indigenous trees every month.

Awelani

Awelani Lodge © Limpopo Tourism Agency

Awelani Lodge

Near the north end of Kruger National Park, Awelani offers a wide range of accommodation and a chance to walk or mountain bike among a wide range of trees, including Baobab, Mopani and Lobombo Ironwood. It’s especially popular with birdwatchers, with some 700 species on its sightings list. Certified as a Fair Trade Tourism Lodge, Awelani also works with the community by offering visitors a chance to enjoy dancing, watch craftworkers or share a meal with a local family.

Get more useful information for your trip with our useful tips for travelling to South Africa .

Keen to find out more about eco-friendly travel to South Africa? Check out the official Limpopo microsite for more inspiration.

Kiera n has lived in 12 countries – including Yemen and Mozambique – and written about countless others, specialising in long-form features that get beneath the surface. This love of exploring the quirky and hidden in every destination saw him run the Secret London website for 15 years, but more recently has taken him on long distance walking and horse-riding adventures. Follow him on Instagram @kieran_meeke .

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Top 10 South African Adventure Activities

South Africa is a fantastic destination for adventure activities!

With its diverse landscapes, from mountains and forests to coastlines and deserts, there’s a wide range of thrilling experiences to enjoy. Whether you’re into wildlife safaris, water sports, hiking, or extreme sports like bungee jumping and shark cage diving, South Africa has it all. Just make sure to choose activities that match your interests and comfort level, and always prioritize safety by going with reputable tour operators.

Here are ten popular adventures you can experience in South Africa:

  • Safari in Kruger National Park : Witness incredible wildlife, including the Big Five, in their natural habitat. Recommendation: Tanda Tula
  • Cage Diving with Great White Sharks : Get up close with these majestic predators near Gansbaai. Recommendation: Marine Dynamics
  • Table Mountain Hike : Trek to the top of this iconic mountain for breathtaking views of Cape Town.
  • Bungee Jumping off Bloukrans Bridge : Experience the world’s highest commercial bungee jump.
  • Drakensberg Mountains Trek : Explore stunning landscapes, waterfalls, and ancient rock art. Recommendation: Try Bergville options here
  • Whale Watching in Hermanus : Observe Southern Right Whales during their annual migration. Recommendation: Marine Dynamics
  • Tsitsikamma Canopy Tour : Glide through treetops in this thrilling zipline adventure.
  • Hike the Otter Trail : Embark on a challenging coastal hike along the Garden Route.
  • Hot Air Balloon Safari in Magaliesberg : Soar above the landscape and spot wildlife from a different perspective.
  • River Rafting on the Orange River : Navigate the rapids and enjoy the rugged beauty of the landscape. Recommendation: Kalahari Outventures

tourism projects in south africa

Remember to research and plan ahead to ensure a safe and enjoyable adventure.

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Rajasthan's Rs 100 Crore Maharana Pratap Tourist Circuit

Rajasthan's chief minister bhajanlal sharma on saturday announced the development of the maharana pratap tourist circuit, worth rs 100 crore, during the maharana pratap jayanti celebrations. maharana pratap's legacy of valour and patriotism continues to inspire, and the project aims to spread his message worldwide..

Rajasthan's Rs 100 Crore Maharana Pratap Tourist Circuit

Rajasthan Chief Minister Bhajanlal Sharma announced on Saturday that the state government will develop the Maharana Pratap Tourist Circuit at an investment of Rs 100 crore. This declaration was made during the Maharana Pratap Jayanti celebrations in Udaipur.

Sharma emphasized that Maharana Pratap is an enduring source of inspiration for Rajasthan, India, and the world. He lauded Pratap's valiant spirit and patriotic zeal, stating that his life story encourages resilience and adherence to truth, religion, and national interests.

The primary objective of this initiative is to globalize Maharana Pratap's message, said Sharma. The event's keynote speaker, RSS leader Krishna Gopal, stressed that figures like Maharana Pratap were pivotal in safeguarding culture, civilization, and religion, often fighting not for their kingdoms but for these noble causes.

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tourism projects in south africa

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tourism projects in south africa

The 2022 Revision of World Population Prospects is the twenty-seventh edition of official United Nations population estimates and projections that have been prepared by the Population Division of the Department of Economic and Social Affairs of the United Nations Secretariat. It presents population estimates from 1950 to the present for 237 countries or areas, underpinned by analyses of historical demographic trends. This latest assessment considers the results of 1,758 national population censuses conducted between 1950 and 2022, as well as information from vital registration systems and from 2,890 nationally representative sample surveys The 2022 revision also presents population projections to the year 2100 that reflect a range of plausible outcomes at the global, regional and national levels.

The main results are presented in a series of Excel files displaying key demographic indicators for each UN development group, World Bank income group, geographic region, Sustainable Development Goals (SDGs) region, subregion and country or area for selected periods or dates within 1950-2100. An online database (Data Portal) provides access to a subset of key indicators and interactive data visualization, including an open API for programmatic access. For advanced users who need to use these data in a database form or statistical software, we recommend to use the CSV format for bulk download. Special Aggregates also provide additional groupings of countries. For the first time, the estimates and projections are presented in one-year intervals of age and time instead of the five-year intervals used previously. The various datasets disaggregated by age are available in two forms: by standard 5-year age groups and single ages.

Additional outputs, including results from the probabilistic projections, and more detailed metadata will be posted soon after the initial public release.

tourism projects in south africa

Disclaimer: This web site contains data tables, figures, maps, analyses and technical notes from the current revision of the World Population Prospects. These documents do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

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COMMENTS

  1. Home

    Current Projects Currently selected. Africa's Travel Indaba 2024; 2024 Best Practice Workshop; ... National Tourism Careers Expo (NTCE) 2023; South African Tourism Climate Change Communication Strategy; Tourist Guiding; Department Programme Graduations; Green Tourism Incentive Programme; Public Lecture 2022; Framework for Community ...

  2. PDF Prioritised Tourism Investment Projects in South Africa

    T v Africa KWAZULU-NATAL Project Title/Name Nonoti Beach Resort Development (Coastal Marine Tourism [CMT] Project) Authority Trade & Investment KwaZulu-Natal (KZN) Location Nonoti Beach, KwaDuduza (Stanger) Type of Development Beach Resort Project Description Proposed community owned beach resort. Located in KwaDukuza Municipality, KwaZulu ...

  3. Department of Tourism

    The Tourism Transformation Fund (TTF) is an important initiative by the collaborative efforts between the Department of Tourism (DT) and the National Empowerment Fund (NEF) in fostering economic transformation and empowerment within the tourism sector. South Africa highest ranked African country in 2024 Travel and Tourism Development Index.

  4. Community tourism projects

    Fair Trade in Tourism South Africa is a non-profit marketing organisation that promotes sustainable community development projects, in partnership with the National Development Agency, a government organisation mandated to fund civil society programmes to alleviate unemployment and poverty in disadvantaged communities.

  5. PDF STRATEGIC PLAN 20/21 24/25

    Responsible Tourism is of paramount importance to the tourism sector. In 1996, South Africa was the first country to include "Responsible Tourism" in its national tourism policy. The 1996 White Paper on the Development and Promotion of Tourism in South Africa guides the sustainable development of tourism in the country.

  6. Applications now open for tourism funding

    The grant funding portion is used to reduce the approved loan finance and/or equity contribution by the NEF for tourism projects. This component is capped at 30% of the total funding required or R5 million (whichever is greater) per applicant. The application window is opened from 1 April until 30 June 2019.

  7. Green incentive tourism taking off in South Africa; more conscious

    E E njoy a green incentive in South Africa: w hether it's experiencing thrilling eco-friendly adventures, exploring South Africa's rich cultural heritage, enjoying delicious organic fare or getting involved in conservation and responsible tourism projects, there are plenty of options.. T he environment is top of mind for many incentive travellers, and the choice of green incentives in ...

  8. Leveraging Tourism Development for Sustainable and Inclusive ...

    Leveraging tourism development for sustainable and inclusive growth in South Africa South Africa has turned towards tourism development to jump-start its weak economy. As tourism is a labour intensive sector that can also bring foreign currency into the country, the sector was identified as priority area by the South African government.

  9. Tourism calls on eligible enterprises to apply for Tourism

    The grant funding portion from the Department is used to reduce the approved loan finance and/or equity contribution by the NEF for tourism projects. The grant component is capped at 50% of the total funding approved by the NEF up to a maximum of R5 million per applicant. Green Tourism Incentive Programme (GTIP)

  10. Uthando (Love) South Africa

    Motivated by love, compassion, and respect for our common humanity, Uthando (Love) South Africa seeks to form part of the solution to meet these challenges. As an award-winning model of responsible tourism and traveling philanthropy, Uthando is drawing on an extensive network of cherished partnerships in tourism and community development, with ...

  11. PDF Wowza Responsible Tourism Ensures That Communities the Tourism

    tourism projects. In order to fund the initiative, the Jobs Fund requires 'rand for rand' matched funding from Africa!Ignite and partners. Africa!Ignite and partners now seek to access about R44 million from the Jobs Fund to promote transformation of the tourism sector, through the inclusion of rural communities as equal

  12. R3.53 million TBCSA funding injects life into Cape Town's tourism projects

    The Mother City's official Destination Marketing and Destination Management Organisation (DMO), Cape Town Tourism (CTT), has been granted R3.53 million in TOMSA (tourism levy) funding through the collaborative fund managed by the Tourism Business Council of South Africa (TBCSA) to aid tourism projects in Cape Town. The funds will be used exclusively for initiatives focused on SMME support ...

  13. Tourism on rise of tourist visits in South Africa

    The Africa region continues to bring the largest share of tourist arrivals to the country. A total of 3 083 583 tourists that arrived in South Africa between January and June 2023 came from the rest of the African continent. This is a 79.9% increase when compared to the same period last year when South Africa welcomed 1 714 501 visitors from ...

  14. Impacting lives through sustainable tourism and transformation

    With the gradual easing of border restrictions around the world and as countries slowly start welcoming tourists back, it goes without saying that COVID-19 has been particularly devastating on the tourism sector. In her recent budget vote speech, Minister of Tourism, Ms Mmamoloko Kubayi-Ngubane told Parliament that an estimated R54.2 billion in output may already have been lost between mid ...

  15. Current Projects

    Current Projects Currently selected. Africa's Travel Indaba 2024; 2024 Best Practice Workshop; 2024 Research Seminar; Gastronomy Tourism Framework; BRICS Tourism Ministers' Meeting; National Tourism Careers Expo (NTCE) 2023; South African Tourism Climate Change Communication Strategy; Tourist Guiding; Department Programme Graduations;

  16. Request for proposals for the Tourism Equity Fund opens

    The Department of Tourism together with the Small Enterprise Finance Agency (sefa), an agency within the Department of Small Business Development (DSBD) is pleased to announce the opening of the application process for the Tourism Equity Fund (TEF) starting from Monday 6 November 2023.. Following the Cabinet's approval in September 2023 for the revised TEF to be implemented, we are delighted ...

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    Department of Hospitality and Tourism PO Box 1334, Durban, 4000, South Africa Tel: +27 (0)31 373 3022 Email: [email protected] and Prof. Melville Saayman Director TREES North-West University, (Potchefstroom Campus) Private Bag X6001, Box 204, Potchefstroom, 2520, South Africa E-mail: [email protected] Corresponding author*

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