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New tourism policy 2021-25 announced in Gujarat
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Himanshu Kaushik is Senior Assistant Editor at The Times of India, Ahmedabad. He reports on Wildlife and state government. He takes special interest in reporting on wildlife, especially the lions of Gir. His likes listening to music. Read More
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Written by Vipul Mittra
Gujarat is now considered one of the most popular tourist destinations in India. The turning point in the story of Gujarat tourism occurred due to a paradigm shift, initiated by then Chief Minister Narendra Modi . I vividly remember the vision laid out by him in 2009, when I called on him soon after taking over as Secretary of Tourism, Gujarat. The CM passionately narrated his experiences during his extensive travels in the state in his years as a party worker. Gujarat always had everything – a long coastline with pristine beaches, revered temples like Somnath, Dwarka, Pavagadh and Ambaji, dense forests including the Gir National Park, the only place where the Asiatic lion is extant and so much more. How come we haven’t been able to tap this vast treasure he asked.
The mandate was loud and clear — we had to do something substantial to bring about quantum growth in the sector. The CM had a clear vision — tourism was not merely a means to showcase the state but was to be an agent of change to bring about prosperity to the doorsteps of the people.
As luck would have it, around the same time, Amitabh Bachchan visited Gujarat for a special screening of his critically acclaimed film, Paa. During dinner, after the screening, the CM spoke eloquently about Gujarat and its tourist treasures and asked Amitabh Bachchan whether he would become the Brand Ambassador for Gujarat Tourism. Till that time, no other state had thought of roping in a big celebrity to promote its tourist spots. He graciously agreed to do so without charging a fee.
It was to be a tourism-centric, non-political campaign, named ‘Khushboo Gujarat Ki’ .
During the making of the films, the CM held several rounds of discussions with the creative team and gave his input about the destinations, culture, history and heritage of the places being filmed.
On the first day, the shooting started at Kirti Mandir, Gandhiji’s birthplace at Porbandar, on a hot summer afternoon in 42 degrees temperature. CM Modi was much concerned about the heat. He especially told us to take care of the health and safety of Amitabh Bachchan and the team.
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When the campaign was finally released, it became an instant hit. Soon, we followed up with another set of films covering other tourist destinations, festivals, handicrafts and several other aspects. A total of 22 films were shot in three schedules of the shoot.
The result was spectacular. Suddenly, the hidden treasures of Gujarat were unveiled to travellers from across India and abroad. The growth in tourism was phenomenal and path-breaking. There were thousands of prosperous Gujaratis living in metro cities or abroad who had not yet seen Gujarat, despite being the most prolific travellers. Now they started exploring their own state.
Before I end, I am reminded of an interesting incident. In 2013, we had gone to the White Rann of Kutch with Mr Bachchan and the team. It was our second visit to the same location, Dhordo, after a gap of three years, since the campaign was first released. Dhordo is a small village near the border, almost entirely inhabited by the minority community. As we were winding up, a large number of rural women in colourful Kutchi attire from Dhordo village came to see Amitabh Bachchan outside his tent. They looked blissfully happy as they stood folding their hands to greet us. Then, an old woman spoke in the Kutchi language, which was translated by the village sarpanch Miyan Hussain. She said, Earlier for generations, our daughters could not marry outside this taluka. We were poor. No cultivation. No rains. But this year we could marry our daughters to more developed towns in far-off places such as Rajkot and even Mumbai , with so much money that tourists bring in”. Bachchan was deeply touched. ‘Khushbu Gujarat Ki’ had literally transformed their lives in a matter of three years, in a region that had been arid and infertile for centuries. Such is the strength of tourism.
The writer is an IAS officer and a novelist. He was earlier Principal Secretary, Tourism, Gujarat. Views are personal
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- Updated On Sep 17, 2021 at 04:52 PM IST
- Published On Sep 17, 2021 at 04:52 PM IST
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Gujarat CM unveils Cinematic Tourism Policy; Pacts worth ₹ 1,020 crore signed
The gujarat cinematic tourism policy scheme offers various financial and non-financial incentives for film infrastructure development projects and for film-making projects in the state.
Gujarat chief minister Bhupendra Patel on Saturday unveiled the state’s first Cinematic Tourism Policy at an event in Gandhinagar where Memoranda of Understanding (MoUs) worth ₹ 1,020 crore were signed between organisations and individuals with the department for the development of film infrastructure and film production.
Actor Ajay Devgan was the special guest at the event. The policy scheme offers various financial and non-financial incentives for film infrastructure development projects and for film-making projects.
The chief minister expressed confidence that this policy will be useful for a self-reliant India by building a self-reliant Gujarat. This policy will also give unprecedented boost to tourism development by bringing the service providers of film-making sector on one platform, he said in his address at the event.
In the case of film infrastructure projects, there is a capital subsidy up to 20 % to eligible projects without any upper limit. These projects could be setting up a film city, film and TV studio, film training institute and post production facilities. They can avail up to 100 acres of government land on lease and a 100% reimbursement on registration fees and Stamp Duty.
In the case of film-making projects, the scheme offers several incentives for various types of projects including movie making, brand affiliation, documentary films and television and web series. The scheme offers a reimbursement up to 25 % on the cost of production not exceeding ₹ 25 crore for shooting big budget movies in Gujarat. Also, there will be reimbursement of 20% on expenditure in Gujarat and not exceeding 25 crore for organising national and international Mega Film Award Events in Gujarat.
Those who signed the MoUs included Laxmi Films, Bollywood Hub and Ajay Devgn. These agreements are for projects including film making, studio infrastructure and setting up acting schools in Gujarat.
The state has planned to leverage its vibrant culture, archaeological heritage sites, the world’s tallest statue - Statue of Unity (SOU)- long coastline and great white salt desert, well-developed infrastructure and connectivity, and exploit proximity to the world’s largest film producing industry or Bollywood, according to a media release.
The amicable populace, well-developed infrastructure, connectivity and better law and order situation gives an edge to the state and now the state aims to establish Gujarat as a leading state for film makers across the world in all languages, it added.
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Gujarat CM okays Rs 381 for building road from Vadodara to Statue of Unity
Cm bhupendra patel has approved the construction of this high-speed corridor to make it easier for tourists to reach the statue of unity, save time and fuel and boost the tourism development of the en.
 "Bhupendra Patel, Gujarat CM")
Gujarat Chief Minister Bhupendra Patel sanctions funds for road construction | Photo: PTI
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Gujarat CM Patel launches host of developmental projects in Vadodara
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- G20 Tourism Working Group Meeting starts in Gujarat; over 100 delegates to attend
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- Updated On Feb 7, 2023 at 10:51 AM IST
Government marks 5 priority areas for the first G20 Tourism Working Group meeting at Rann of Kutch
The aspects of greening the tourism sector, digitisation, skilling of the youth, nurturing MSMEs and strategic destination management will be given a thrust during the first G20 Tourism Working Group meeting from Feb 7 to 9, 2023 in Gujarat’s Rann of Kutch, shared Arvind Singh, Secretary Tourism. The last to be held in Goa.
- Published On Feb 7, 2023 at 10:51 AM IST
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Gujarat is creating its unique position in the tourism sector in the country. Through New Tourism Policy - 2021-25, many facilities will be made available to the tourists in Gujarat in the near future. Gujarat is a policy driven state. Gujarat has announced a new tourism policy 2021-25 for the development of tourism sector in the state.
Gujarat is a policy driven state. Gujarat has announced a new tourism policy 2021-25 for the development of the tourism sector in the state. Heritage policy has also been announced for the development of historical and ancient buildings in the state. Changes are made in the Home Stay Policy of the state so that tourists from across the world ...
Shri Rajender Kumar (IAS) Secretary (Tourism) 079-23250706. [email protected]. Block No. 5, 4th Floor, Sachivalaya, Sector - 10, Gandhinagar - 382 010. Ms. Saidingpuii Chhakchhuak (IAS) Managing Director & Commissioner of Tourism. 079-23222029.
Out of the 24 ministers inducted in Gujarat CM Bhupendra Patel's cabinet yesterday, Purnesh Modi is going to lead as the Tourism Minister of Gujarat. ETTravelWorld. Updated On Sep 17, 2021 at 10:49 AM IST. Purnesh Modi is the new Tourism Minister of Gujarat. He is one of the prominent figures in the new Cabinet under the new Chief Minister ...
Minister, Tribal Development, Tourism, Forest, Women and Child Welfare., Swarnim Sankul-1 1st Floor: 6: Email Id:-Shri Saurabh Patel Minister, Energy, ... minister-agriculture[at]gujarat[dot]gov[dot]in: Swarnim Sankul-1 2nd Floor Sachivalya, Sector - 10, Gandhinagar 382010: 23250112 23250114 23250115 23250113 23258629
Hon'ble Minister Department of Tourism : Swarnim Sankul-1, 2nd Floor, Sachivalaya, Sector 10, Gandhinagar - 382010: Shree Hareet Shukla (IAS) Secretary (Tourism) 7923250706: [email protected]: Block No: 5, 4th floor Sachivalaya, Gandhinagar: Ms. Saidingpuii Chhakchhuak (IAS) Managing Director & Commissioner of Tourism: 079 23222029. 079 ...
State Tourism Minister Mulu Bera Saturday said that the tourism industry in Gujarat has reached a growth rate of 18 per cent today compared to pre-2002 when it was "at the bottom". Speaking at the Tourism Conclave at the Pramukh Swami Shatabdi Mahotsav Bera credited Prime Minister Narendra Modi 's leadership under which "tourism opened ...
Home. Policy - Online Registration. Gujarat Tourism Policy Heritage Tourism Policy Cinematic Tourism Policy Home Stay Policy. आतिथ्यम् - Tourist Footfall. Tour Guide / Operator / LTC. Commissioner of Tourism. ×. PreviousNext. Accessibility Options.
AHMEDABAD: Gujarat chief minister Vijay Rupani announced the 'New Tourism Policy 2021-25' with a view to develop and augment tourism in a sustainable manner. The New Tourism Policy 2021-25 ...
The latest posts from @GujaratTourism
Tourism Department. Gujarat, the land of legends is blessed with every ingredient from historical sites & monuments to modern day marquee, heritage buildings to modern bus ports, white desert to lush green forest, hills to 1600 Km long coastline and offers excellent connectivity across the state through air, rail, and roads. To leverage the ...
Claiming that Gujarat is the only state in India with maximum variety of tourism spots in the country, Chief Minister Bhupendra Patel on Sunday called for making the state an all-round tourism hub.
The Cabinet Minister for Tourism, Gujarat, Jawahar Chavda has directed the department to prepare an effective roadmap for tourism recovery in the state. He asked them to look for various innovative and creative marketing tools to highlight various destinations to attract tourists back in Gujarat. Chavda held a meeting with senior officials to ...
Written by Vipul Mittra. Gujarat is now considered one of the most popular tourist destinations in India. The turning point in the story of Gujarat tourism occurred due to a paradigm shift, initiated by then Chief Minister Narendra Modi.I vividly remember the vision laid out by him in 2009, when I called on him soon after taking over as Secretary of Tourism, Gujarat.
Holistic & inclusive growth of tourism sector has come true in Gujarat: CM Bhupendra Patel at IATO Convention. Inaugurating the 36th IATO Convention in Gandhinagar, the Chief Minister of Gujarat expressed his vision of making the state an all-round tourism hub worldwide and a global destination for investment.
Additionally, Secretary Tourism, Government of Gujarat, Hareet Shukla, shed light on the immense growth in the tourism sector of Gujarat, the minister shared that, "under the visionary leadership of the Prime Minister, Narendra Modi and Chief Minister Bhupendrabhai Patel, Gujarat has seen tremendous development in the sector of infrastructure, tourism and hospitality over the last few years.
ETGovernment. Published On Jan 13, 2021 at 05:01 PM IST. In a view to develop and augment tourism in a sustainable manner in the state, Chief Minister Vijay Rupani on Wednesday unveiled the 'New Tourism Policy 2021-25'. According to a press statement issued by the state government, the New Tourism Policy 2021-25 shall be in effect from 1st ...
Gujarat Tourism, in association with India Tourism, organised a familiarization tour from August 31 to September 04, 2021, for travel bloggers and photographers from Mumbai to Saputara, Gujarat. The objective of the trip was to promote the Ministry of Tourism's domestic tourism campaign Dekho Apna Desh. The tour further sought to promote the ...
ETTravelWorld. Updated On Sep 17, 2021 at 04:52 PM IST. Purnesh Modi is the new Tourism Minister of Gujarat. He is one of the prominent figures in the new Cabinet under the new Chief Minister Bhupendra Patel. Apart from Tourism, Modi will handle important portfolios of Transport, Roads and Civil Aviation in the new Cabinet.
In a recent reshuffle, the Gujarat government had promoted and transferred nine IAS officers including changes at Gujarat Tourism and Ahmedabad Urban Development Authority (AUDA). Jenu Devan, Managing Director of the Tourism Corporation of Gujarat Ltd has been promoted and appointed as the Superintendent of Stamps and Inspector General of Registration at Gandhinagar.
Gujarat chief minister Bhupendra Patel said that the Cinematic Tourism Policy will be useful for a self-reliant India by building a self-reliant Gujarat. (PTI FIle Photo) Actor Ajay Devgan was the ...
The Inaugural session of the 1 st Tourism Working Group Meeting under G20 hosted by the Ministry of Tourism was held at Rann of Kutch, Gujarat today morning. The inaugural session was addressed by Union Minister for Tourism, Culture and DoNER Shri G.Kishan Reddy, Union Minister Shri Parshottam Rupala, Minister for Fisheries, Animal Husbandry ...
The Chief Minister of Gujarat, Bhupendra Patel has said that his state has now developed new dimensions in tourist destinations with environment conservation, use of e-vehicles, and the scope of using solar energy. With these new dimensions, he expressed his vision of making Gujarat an all-round tourism hub worldwide and a global destination for investment.
Gujarat Chief Minister Bhupendra Patel has sanctioned Rs 381.16 crore for the works of developing the road connecting Vadodara with Ekta Nagar, famous as a world tourist destination, as a high-speed corridor. CM Bhupendra Patel has approved the construction of this high-speed corridor to make it ...
The Rann of Kutch in Gujarat is all set to witness the congregation of the tourism sector representatives from the G20 countries during February 7 to 9, 2023. The 1st Tourism Working Group Meeting under G20 hosted by the Ministry of Tourism is expected to see more than 100 delegates attending the meeting, informed Arvind Singh, Secretary, Ministry of Tourism.
A nine-member delegation from New Zealand paid a courtesy visit to Gujarat Chief Minister Bhupendra Patel in Gandhinagar on Wednesday, expressed interest in enhancing agriculture, dairy industry ...