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New owner transforming Dynasty Travel into travel tech company, planning luxe experiences

dynasty travel ceo

SINGAPORE - Dynasty Travel, a brand-name agency established in 1978, is transforming into a travel technology company for the post-pandemic landscape.

It was acquired late last year in an eight-figure deal by Travel Curators, a Singapore-headquartered travel technology company that began as a mobile app targeted at affluent travellers seeking bespoke travel services in Japan.

The global pandemic is an opportune moment to digitalise Dynasty Travel, after its 100 per cent acquisition from JTB Asia Pacific, a subsidiary of Japan's largest travel company JTB Corporation, said Mr Teo Tianyi, founder of Travel Curators.

"With leisure and business travel severely disrupted by the ongoing pandemic, we see a unique opportunity to lead the digitalisation of the travel agency industry, and provide greater value-added services for global clients seeking safe and hassle-free ways to explore and learn more about our planet," said the Singaporean private equity investor, who was based in Tokyo for a decade.

The niche experiences in Japan crafted by Travel Curators include hunting ezo-bafun sea urchins with local fishermen on Rishiri Island in Hokkaido, while learning about how climate change is affecting the population of these ocean delicacies.

Travellers can also harvest organic mazuma wasabi with an artisanal grower who picks off pests by hand daily.

Travel Curators, a start-up founded in 2016, works closely with local communities in Japan and other countries to design one-of-a-kind experiences that also create a positive impact on the people, economy and environment of each place.

It is helping to preserve culture by, for instance, producing short films on best-in-class Japanese artisans, many of whom are retiring without successors. These include a Noh mask carver in Kyoto and an incense maker in Osaka.

Though it has stayed low profile, its refreshing approach to bespoke travel and efforts to give back have been highlighted by international media, including National Geographic and Esquire.

Bloomberg reported in 2018 that it has "an impressive Rolodex with the country's elite, facilitating everything from brown bear safaris in Hokkaido to private dinners with the cast of a live-action manga movie".

dynasty travel ceo

In the same spirit, Dynasty Travel, one of the largest travel agencies in Singapore, will design bespoke adventures aligned with the environmental and social responsibility practices of its new owner - beginning with chartered luxury cruises to exotic places such as Antarctica and the Galapagos this year, Mr Teo said.

Journeys to Indonesian rainforests to learn more about wildlife protection and climate change are also being planned.

In line with the new ethos, the premises of Dynasty Travel in New Bridge Road will be redesigned for clients to enjoy a concierge-style customer experience that differs from the previous counter-style format.

The office floors will also be revamped to reflect the company's new technology-driven business approach, with an array of spaces such as quiet spots for focused work and relaxing common areas for informal discussions.

Meanwhile, the company is also recruiting new talent to strengthen its management team.

The rebranded Dynasty Travel is expected to amplify its presence in Asia under the ownership of Travel Curators, which also supplies its proprietary Tora-Q trip planning and management technology to leading travel agencies around the world.

In a strategic partnership, Travel Curators is also providing its Tora-Q system to JTB Asia Pacific to transform its business model and create new digital touchpoints for clients.

JTB Asia Pacific will also leverage Travel Curators' technology and trip curation expertise to design unique travel experiences around the world for a global clientele.

More transformation lies ahead. Mr Teo said: "As worldwide travel demand rebounds in the coming years, our acquisition of Dynasty Travel will put us in a prime position to rapidly grow our business and user base."

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Dynasty Travel, a brand-name agency established in 1978, is transforming into a travel technology company for the post-pandemic landscape.

31 January 2022

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In a world where we can see nearly anything our hearts desire online, traveling is no longer about seeing new places. We believe that travel can be a force for good, when it is weaved together with education, entertainment, engagement and the environment. And with technology, traveling with us becomes a hassle-free and seamless experience.

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The May trip to Japan “The Best Of Central Honshu”, was a very good experience especially the Alpine Route. This “Premium Tour” small group was very good, from total strangers became good friends. Very Good Food and Hotel arrangements. I would like to compliment Ms Diana Chua, our Singapore Tour Leader, she is pleasant, very caring and helpful. The Japan Tour Guide Philip Tan was good too.

As a first-time client of Travel Curators, I did not know what to expect. But by the end of my trip, I was pleasantly surprised with the quality of their service, their systematic planning and especially their responsiveness throughout the trip to last minute requests. They lived up to their billing as a white glove travel concierge service. While I could do my own research and plan a rough itinerary to meet my families’ specific interests, Travel Curators helped tremendously. Thanks to Travel Curators, my family left Japan with many fond memories.”

Had a 12 day private tour to Japan via Dynasty Travel. Overall, a refreshing, memorable and meaningful trip given our focused and free and easy tour. Meticulous and customised arrangements to fulfil our requirements. We thus have a good grasp of both Kyoto and Nagoya, and Japan in general after this trip.

Good food and hotel and itinerary. Their tours are good. Went with them to Turkey in Oct 22.

My husband and I had a wonderful experience to Central Honshu with Dynasty travel in May. Itinerary is good (esp. the Alpine Route!) and not so rushing throughout the trip. Tour leader, Diana, is friendly, well organized and helpful. She attend to our needs from simple things like buying fruits to buying Sake. 🍶😁 Also, Diana always make effort to look out on my elderly sister! Our travelling group were all lovely companions and everybody got along very well – A very comforting feeling! Overall the whole trip was very enjoyable. Good job Dynasty! 👍

Did a Mie/Aichi Japan private trip in early April. Thanks to Stephanie and her team, our needs and interests were met. Fine details like our food and accommodation preference from our previous Shizuoka trip in 2022 were noted. The clam digging experience in Aichi perfecture was definitely a unique birthday gift for my wife. Looking forward to our next trip.

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Founders grove wealth partners launches into independence with dynasty financial partners.

Team to Offer Personalized Investment and Planning Service to Select Clientele

ST. PETERSBURG, Fla., May 30, 2024 --( BUSINESS WIRE )--Dynasty Financial Partners today announced that Founders Grove Wealth Partners has joined its industry-leading platform of technology-driven independent wealth management tools and services.

Based in Richmond, VA, Founders Grove, a fiduciary firm, will operate on a fee-only basis, with the goal of offering premium technology and customized advisory offerings to meet the evolving needs of their clients, who include entrepreneurs, business owners, and corporate executives.

Led by Financial Advisor Jeremiah Winters as Founder, Managing Partner, CEO, Founders Grove has four professionals, including two advisors, who previously managed over $750 million at Salomon and Ludwin. Joining Winters are:

Kate Atwood (Founder, Managing Partner, President)

Jen Thompson (Chief Operating Officer)

Abbey Sorensen (Director of Client Experience)

"We are pleased to welcome the Founders Grove team to our Dynasty family and thrilled to include a new firm in the steadily expanding Richmond, Virginia market," said Shirl Penney, CEO and Founder of Dynasty Financial Partners. "Founders Grove impressed us with their deep commitment to their clients, and their embrace of independence as the best means of putting them first. We were also impressed with the team’s desire to build and own their own business, like other Dynasty Network firms, and they felt that being in the Dynasty Network would allow them to be independent but not alone."

Currently, 55 independent firms representing 370 advisors comprise the Dynasty network, and the firm maintains over $88 billion on its core technology platform.

The Founders Grove team chose its name to reflect the generous and dynamic nature of their clients, who have worked hard to create rich legacies for their communities and families. The firm hopes to offer expert and personalized attention to help them continue to prosper, and even branch out into new endeavors.

On the team’s decision to launch into independence with Dynasty, Winters said: "We knew we needed a partner that would allow us to continue to operate as fiduciaries and Dynasty's triangulation of advice resonated with us. We want to keep products and client assets and custody separate from advice so that we have the freedom to do what we believe is best for our clients. We wanted a partner that had expertise in technology, cyber security, human resources, payroll, and many other aspects of running a business so our clients could be our primary focus. We couldn’t be more proud to have Founders Grove powered by Dynasty!"

Founders Grove has selected Charles Schwab for custody of their client assets.

For more information, please visit .

About Dynasty

Dynasty is a provider of technology-enabled wealth management solutions and business services for financial advisory firms primarily focused on serving high net worth and ultra-high net worth clients. Dynasty provides access to a comprehensive platform of software and technology tools, business services and holistic investment management capabilities through an open-architecture platform delivered via a suite of proprietary and third-party technologies. Dynasty’s technology, tools and services provide advisory firms the supported independence to launch their business, scale their operations and grow their firms — both organically and inorganically — while also allowing them to be more focused on and better equipped to serve their clients.

For more than a decade, Dynasty has championed the benefits of independent wealth management for high net worth and ultra-high net worth clients and has contributed to the movement of assets from traditional brokerage channels to the independent channels of wealth management. As Dynasty is becoming a recognized industry leader, Dynasty has differentiated itself by developing competitive strengths, including a deep understanding of and strong relationship with its clients, a comprehensive offering of services and technology-enabled solutions, the ability to leverage its size and breadth to invest, the flexibility and seamlessness enabled by a modular technology solution, the entrepreneurial culture and experienced and committed management team. Dynasty is committed to continually growing its business by facilitating existing advisory firm clients’ growth, onboarding new clients, increasing the clients’ use of its broader capabilities, launching additional solutions, and facilitating out complementary acquisitions.

For more information, please visit .

Also visit Dynasty on social media:


Twitter: @DynastyFP

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Sally Cates [email protected] 646-704-4500


Explore exotic destinations such as Antarctica, Colombia and South Africa at this luxury travel fair


Dynasty Travel will be hosting its first post COVID-19 travel event in Singapore this March, with activities such as a Spanish Flamenco dance lesson, Sri Lankan musical performance and more.

(Photo: Photodynamic/iStock)

Looking for unique travel experiences for your 2023 adventures? Dynasty Travel, a leading luxury travel company, will be hosting its first post COVID-19 travel event in Singapore, taking place over two weekends – Mar 11 to Mar 12 and Mar 18 to Mar 19 – at the OCBC lifestyle lounge located on Level 4 of Wisma Atria.

With the theme ‘March Around The World with Dynasty Travel’, the event will showcase popular and exotic travel experiences through a line-up of specially curated experiences. These include activities such as a complimentary Spanish Flamenco dance lesson, sharing session on Colombian nature stories, learning the secret of a an authentic Portuguese custard tart, a Sri Lankan musical performance and more.

The event will also feature a dedicated kids’ arts and crafts corner as well as a pop-up market, showcasing organic products and accessories from Spain, ceramics and special food products from Portugal, jewellery from Colombia, spices and teas from Sri Lanka and Carmien rooibos teas from South Africa.

View this post on Instagram A post shared by Dynasty Travel (@dynastytravel)

Dynasty Travel was founded in 1978 and following its acquisition by Travel Curators, has recently undergone a brand transformation. Its iconic dragon brand logo has been refreshed with a contemporary design and new colour palette. The ground floor of its Singapore headquarters building has also been transformed into the World X Lounge – where clients can browse travel literature or speak with experienced travel concierge planners.

The company’s new mission statement is “travel well, learn more and do good”. In this line, sustainability will be a key focus of the company. Its newly revamped itineraries now incorporate low carbon, “slow travel” walking or biking segments. Guests will also experience intimate encounters with locals who will show them a different side of their host countries. The economic benefits of their travel will go to the local communities.

“The recent pandemic has provided a much-needed reset for the travel industry, and at Dynasty Travel, we believe that luxury travel, when done properly, can be transformed into a force for doing good,” said Teo Tian Yi, owner of Dynasty Travel.

For more information on the travel fair, click here

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Meet the Singapore-based entrepreneur creating NFTs for luxury travel

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8 alternative Southeast Asian destinations for a luxurious weekend getaway (that’s not Bali or Bangkok)

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Client testimonials, kareen anughom.

The staff was extremely helpful with finding me a location right by the place I wanted to go for a affordable price much cheaper than I was able to find. I would definitely recommend using this company for all your travels!!

Brooklyn Park,MN,

Michael mashburn.

DYNASTY VACATION CLUB TRAVEL is growing and focused on Your Travel Needs. A Family of people dedicated to helping You create wonderful memories with Your loved ones to look back on and recall the times spent together. At Dynasty Vacation Club Travel we are determined to provide affordable, courteous, professional luxury travel to hardworking families. We Celebrate our Front Line Responders and Military and will see to it we continue to recognize all that You do for the Community and Our Country. Blessings to ALL of You in 2021 and We are here to fulfill Your Travel Dreams. Happy New Year!


Walter clark boutwell.

They were very friendly and knowledgeable. Explained everything to me in a manner that made sense to me.

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Sheena smith.

I would definitely recommend them, very helpful staff, where able to get me what I wanted and for a great price.


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Our rep was able to answer all our questions and even guided us through the whole booking process and even emailed us details on our package. Great customer service from dynasty vacation club.

North Chesterfield,VA,

Excellent customer service! I was so happy to be greeted by a friendly voice in the phone that was not only kind but enthusiastic and professional. Dynasty vacation club also, suggested some wonderful travel options that I had not even thought of for me and my family to enjoy. Definitely recommend.

Ricky Twombly

Dynasty vacation club was extremely polite, informative and helpful with all of our travel details.

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Natalie anderson.

It is a pleasure doing business with the dynasty vacation club, especially Stella. Looking forward to vacationing at Silver Lake Resort!


Socorro valdez.

It was a great experience the process was really easy to get all of the information I needed and all of my questions were answered. The information was all right there in the package and Guest Service Specialists were great.


Mark walker.

Great customer service by dynasty vacation club. Straight and to the point and very helpful when answering questions. Would definitely recommend.


Craig garner.

WOW! I am impressed! Everyone is SO professional, but fun! Today, I spoke with April who happily changed my reservation (again...must be at least three times now) FREE because I purchased the inexpensive insurance. I feel like my friends are helping me go on vacations!


Alejandro alvarez.

I loved our trip to Cancun food was great and I loved the Resort Sandos Cancun so beautiful 👍👍🌎🏖🍸🍹🍹🍸🍸🏖🏖 Thank you so much Dynasty Vacation Club.

Las Vegas,NV,

Solange blitz.

We were very satisfied with our stay at the Krystal Cancun Resort that we booked through Dynasty Vacation Club. The process of booking the resort was easy and our reservation was confirmed quickly. The stay at the resort was an enjoyable five days where we were treated like family.

Steven Watts

Dynasty Vacation Club provided us with an amazing deal to visit Punta Cana and the presentation was a fair tradeoff for such an unforgettable experience.


Mabel broussard.

Best Vacation ever, I was really amazed with Dynasty Vacation Club, I love the resort provided for my stay in Mexico and the all-inclusive was absolutely magnificent!


Kim & daniel.

We are having an amazing time here in Mexico. The staff is great, everywhere you go being served and pampered. It’s been a wonderful day with an excursion to the Mayan Ruins. Really beautiful to see.

California, U.S.A,

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Dynasty Tours & Travels


Welcome to Dynasty Tours & Travels

Dynasty Tours & Travels, is an accredited IATA agency with offices in Mumbai, India and Suva, Fiji Islands. Established in 2000, we offer a broad gamut of travel related services. Our goal is to ensure an enriched travel experience, efficiently planned and executed itineraries at the best possible prices!

Tavoro Falls Bouma Taveuni

It was a great experience working with Dynasty Tours and Travels

It was a great experience working with Dynasty Tours and Travels. The booking experience was very simple and straightforward. Manoj provided us with wonderful customer service, and the prices were very affordable. Would definitely contact again for all future bookings and would certainly recommend Dynasty Tours and Travels to all my friends and people I know.

Anil Chawla

Roy Thomas, Head – Administration & Compliance, BCP Advisors Private Limited, Gurgaon, Haryana

Relentless services across all fields related to tours & travels

We, BCP Advisors Private Limited, Gurgaon have been dealing with Dynasty Tours & Travels for the past 10 years, starting with while we were based in Mumbai. The mere fact that we do not have another agency engaged for our travel & tour requirements plus the fact that we have continued with them even after moving office to Gurgaon probably is the best acknowledgement for their relentless services across all fields related to tours & travels.

Dynasty Tours and Travels logo

A one stop shop for all your travel needs and event/wedding plans

A one stop shop for all your travel needs and event/wedding plans. Our daughter’s wedding was arranged by Dynasty in Dubai. We were very happy with the way everything was managed like clockwork, not only before and during but also after the wedding, which really is amazing for an Indian wedding and we would highly recommend them. Manoj and his charming wife, Hriday are the epitome of respect – gentle and non-aggressive. Hriday handles a very efficient wedding and event planning department. Manoj is well connected and efficient and looks after all your travel requirements from airline tickets, tour packages, cruises, visa etc. Hriday and Manoj – You Rock!!! God bless you both always!

Ashok and Sapna Uttamchandani

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I recommend Dynasty Tours & Travels for everyone planning their journey

I am very much satisfied with the services provided to me by Dynasty Tours & Travels. The sincerity and promptness to serve are some of the characteristics that impressed me very much! I recommend Dynasty Tours & Travels for everyone planning their journey.

Dr Badri P.B, Eye surgeon

Arun Mirchandani, MD

A great team working to make all my travel plans as painless as possible

Dynasty Tours & Travels is a well-known travel agency that focuses on all aspects of your vacation, not just flights or hotels, but packages and cruise vacations, too. I have been using Dynasty Tours & Travels for all my flights and hotels for almost 20 years…I found the service and response to be excellent. Easily 5-stars. My emails are promptly responded to and service is impeccable. I enjoy dealing with Dynasty. They have a great team working to make all my travel plans as painless as possible.

Arun Mirchandani

Santosh Neupane – Universal Peace Federation, South Pacific

We will definitely carry on working with them

We have been working with Dynasty Tours and Travels for two years now and have great experience with them. Their prices and services are good. We will definitely carry on working with them.

Santosh Neupane

Pratibha Singh – Beauty Mantra, Suva, Fiji

I would highly recommend Dynasty Tours & Travels to anyone

I am very pleased to write this letter of recommendation for Dynasty Tours & Travels. I have worked closely with them for two years ever since they commenced their business in August 2017.

As a customer I find them extremely convenient in terms of Accuracy, Availability and Affordability. Throughout their business relationship with us, they have consistently displayed a remarkable ability to cope not only in high stress situations, but to actually thrive in them.

The directors Hriday and Manoj are very remarkable people and I would highly recommend Dynasty Tours & Travels to anyone.

Pratibha Singh

Courts Fiji

I am happy to recommend the services of Dynasty Tours and Travels.

It is with much enthusiasm that I am writing to recommend the services of the Dynasty Tours and Travels.

We have been using their services from past three years and have always been completely satisfied. They do an excellent job, are always punctual, and offer the most competitive rates in town.

Nikunj Vaghela

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Everything was good and awesome

Thank you so much for organizing our trip to India. Everything was good and awesome as per the itinerary and services. We will also plan further travel to India with Dynasty Tours and Travels

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I will not hesitate to ask their help for my next holiday in Fiji

I recently had the opportunity to book a long weekend (three nights) with Dynasty Tours and Travel in Suva, and I must say I was most pleased with the customer service provided. Dealing with Hriday is very easy and enjoyable from start to finish.

Hriday quickly understands the needs of her clients. She is most efficient and available for any information you may require regarding your holiday.

I also very much appreciated the debriefing which was organised after the weekend. Sincere thanks to Hriday and her team. I will not hesitate to ask their help for my next holiday in Fiji

Noellie Garand

Go above and beyond with providing solutions to our travel queries.

Dynasty Tours has been so helpful for arranging and booking our travel, which makes traveling so much easier and stress free. They also organize unique travel packages which we have booked a few times whilst living in Fiji. They are prompt in replying, and always go above and beyond with providing solutions to our travel queries

Rebecca Z. Morse

Very professional and reliable service..

Very professional and reliable service. Fiji Football Association just recently had a business with Dynasty Tours & Travels and I was the main contact person liaising. Manoj is a very humble, kind and a very polite person to deal with and his way of doing business was very professional. We had an expatriate staff coming from Zurich with his whole family and everything was so perfectly organize that our staff and I did not have to do anything apart from supplying the documents as requested by Manoj. I would highly recommend Dynasty Tours & Travels for any travel matters. I wish them all the best in their business ventures.

Anushil Kumar

Our services.


Dream, explore and discover the world with Dynasty Tours & Travels. We show you the World, your way!

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Let our Licensed Immigration Advisers handle all your visa and immigration requirements ensuring accurate and efficient lodgments and successful outcomes.

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Seek medical treatments in India with Dynasty Tours & Travel’s end to end services to make your travel hassle-free and cost- effective.

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Company Profile

About / Company Profile


  • Dynasty Travels Ltd (DTL) is one of the leading and renowned travel agents in Bangladesh, serving in the Travel, Hajj and Umrah sector for the last 3 decades. DTL is an IATA Accredited agent having IATA code # 42302514 and providing best possible travels solution to its valued clients. It is incorporated with the register of joint stock companies, Government of Bangladesh since 1989.
  • Having established long 3 decades back, the company went through assorted experience and gained slowly but steadily a strong footing through its long journey in the Travel Industry of Bangladesh. Apart from doing conventional Ticketing, Hajj & Umrah business it has expended its business significantly in the area of Hajj and Umrah which forms a major part of total travel business in Bangladesh. Hundreds of Umrah and Hajj packages are sold by the sister companies of Dynasty Group of Companies. Dynasty organizes its big volume of Hajj and Umrah business through its sister concern and associate members and controls more or less 20% of Hajj Umrah business through its group network. Dynasty Travels Limited deploys adequate manpower and uses resources and logistics for procuring Hajj and Umrah operation in Bangladesh and Saudi Arabia as well. DTL and some of its group members are approved by Royal Embassy of Saudi Arabia as Umrah and Hajj Visa processing Agent. Dynasty Travels Limited is the largest Hajj & Umah Ticket seller in Bangladesh.
  • Dynasty Group of Companies has a Manpower Recruiting wing in the name of “Shaheen Travels” which recruits and sends manpower and process Visa for Malaysia, Saudi Arabia, Kuwait, UAE, Oman and other Gulf Countries.
  • We have very experienced personal for ultimate travel solution. Dynasty Travels Limited provides you one-stop service where you can get Air Ticket,Hajj & Umrah Package ,Visa Processing and many more. Dynasty Travels Limited has well experienced Airlines professional, well trained and qualified sales team to find complete travel solution for its passengers. DTL is authorized by all major Airlines operating to and from Bangladesh to have real-time access their reservation network with issuance of tickets for travelling anywhere of the world. It provides its services to wide range of high profile customers of government and non-government organization.
  • DTL has a comprehensive network in the travel trade of Bangladesh and extends services to its variety of customers that includes business people, leisure traffic, holiday makers to different points of popular destinations in the Gulf Region and rest of the world. It gives full range of hajj service, umrah service, travel services, Visa assistance and other related services required by travelers during their journey.
  • Year of Establishment : 1988
  • Managing Director & CEO : M. Shahadat Hossain (Taslim)
  • Registered Office : Paramount Heights, Level-11 65/2/1, Boxculvert Road Purana Paltan, Dhaka-1000 Bangladesh.
  • Corporate Office : DR Tower 65/2/2, Box Culvert Road, Purana Paltan, Dhaka-1000
  • Nature of the Company : Private Limited Company
  • Country of the Incorporation : Bangladesh
  • IATA Accreditation Code : IATA-42-3 0251 4
  • Affiliation : ATAB, HAAB, BAIRA, ATAB, IATA, Ministry of Religious Affairs, Ministry of Civil Aviation and Tourism
  • Number of Staff : 28
  • Website Address :

Our Specialty as service provider

  • International Ticketing on all Airlines
  • Specialized for Hajj & Umrah Operations
  • Best possible Air fare
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Tourism CEOs: The Link Between Pay and Performance

Dawit Habtemariam

Dawit Habtemariam , Skift

May 30th, 2024 at 10:58 AM EDT

CEOs at destination marketing organizations are compensated based on the economic impact they have. Independent research is needed.

Dawit Habtemariam

Skift recently reviewed the pay for more than two dozen top bosses at U.S. destination marketing organizations (DMOs) and results varied widely: From less than $200,000 a year to more than $1.5 million — 14 made more than a half-million dollars in 2022, the most recent data available. 

But determining a DMO’s value isn’t clear-cut. One issue is that it’s difficult to assess how much credit a DMO should take for tourism. After all, there are several reasons a tourist may visit that have nothing to do with marketing. 

It’s even harder to attribute results to the CEO. 

“A core part of the job is to promote the destination, but I think that the question then is how much of the success is attributable to that particular CEO,” said Michele McKenzie, former CEO of Destination Canada. “I would be a bit wary of directly attributing a full economic impact to one person.”

As part of a CEO’s compensation review, a DMO’s board of directors considers a range of metrics, according to Mike Gamble, president of SearchWide Global, an executive recruiting firm. 

For example, did the DMO’s marketing efforts lead to higher visitor spending, convention bookings, and higher hotel occupancy rates? Those are factors that drive critical tax revenues for a local economy.

Visit Florida’s Return on Investment

Florida’s Office of Economic and Demographic Research released a review in March and estimated, for every dollar the state invested in Visit Florida between 2019 and 2022, it received just 58 cents in return. 

That’s a low return on investment, but the researchers said Covid was to blame and that Visit Florida has typically returned much more. 

“They are absolutely the three worst Covid-impacted years to be measured against what happened in that period,” said Amy Baker, chief economist for the state legislature and coordinator for the agency.

The researchers expect the return on investment to climb to $3.30, in line with past levels, said Baker. In its analysis for the 2016-2019 cycle, Visit Florida had an estimated ROI of $3.27.

“If you’re thinking about the program going forward, we fully expect that they’re going to be back at the levels we’ve seen in the past,” said Baker, adding that those levels make it “among the top programs of the state.”

The state government invested $146 million in Visit Florida in the 2019-2022 cycle. Visit Florida CEO and President Dana Young made $214,876 in 2022. The state limits the amount of CEO compensation that can come from government funds to $120,000.  

Brand USA’s Impact

Brand USA, America’s destination marketing organization, has shown varied results from its marketing: a return of $34.36 for every $1 spent in 2013 to as low as $1.05 in 2021 during the Covid pandemic, according to a report in November 2023 by the Congressional Research Service . 

But the CRS report notes that Brand USA commissioned the firm that did the ROI analysis and cites a 2014 Skift article that questioned Brand USA’s findings. 

One 2019 academic study cited by CRS found Brand USA’s advertising has had “little effect on inbound international travel to the U.S.” once economic factors like exchange rates were taken into account. 

“The organization presents a picture of success to sustain funding given that, when adding social, economic, and other controls for the nations targeted, their marketing efforts abroad do not work well,” the study said. 

“It’s a challenge to tap into those psychological reasons of why people want to visit,” said Staci M. Zavattaro, co-author of the study and professor of public administration at the University of Central Florida, told Skift.

“Considering these factors, Congress may be interested in authorizing a neutral, third-party evaluation of Brand USA,” the CRS report said.

Brand USA’s ROI analysis was completed by Tourism Economics, a research firm and subsidiary of Oxford Economics.  Tourism Economics President Adam Sacks said its ROI studies isolate external factors that will influence tourism to accurately capture Brand USA’s impact.

“We include those in the model as offsetting effects. Because one of the control factors is how is the U.S. performing relative to expectations based on exchange rates, economic performance, and that overall outbound market as it — as it ebbs and flows,” he said.

Sacks added that Tourism Economics’ study goes deeper than other studies thanks to its access to data. The study, for example, uses mobile device location data to determine how many travelers visited the U.S. after they saw a Brand USA digital advertisement, he said. 

“Tourism Economics is widely respected as a trusted source of information, data, and analytics related to the travel and tourism industry. In fact, Adam Sacks, Tourism Economics president, also serves on the [U.S. Secretary of Commerce’s] Travel and Tourism Advisory Board,” said a Brand USA spokesperson.

Tourism boards have an easier time measuring the impact from meetings, conventions, and large events, according to Don Welsh, CEO and president of Destinations International. Events have a scheduled start and end date, and group-room bookings. DMOs know how many attendees came who wouldn’t have otherwise visited. 

“The easiest thing to measure for the most part are meetings and events,” said Welsh. 

Board Members Support the CEOs 

Some DMO board members credit their destination’s success to the CEO.

“Atlanta is doing extremely well, and I credit that to the leadership that has a fantastic team that is at the Greater Atlanta Convention and Visitors Bureau,” said Leona Barr-Davenport, a board member for Atlanta’s convention bureau and president and CEO of Atlanta Business League.

Tourism board CEOs can open up new markets through creative campaigns, said Travis Wilburn, a former board member of Charlottesville Albemarle Convention & Visitors Bureau and co-founder of the 100 Collection , a vacation-rental company.

“Some of the tourism is going to come no matter what,” said Wilburn. “You can look at the individual success of the individual campaigns that they [the CEO] have created and/or worked on.”

Tourism board CEOs entice meeting planners to come to pick their destination for conventions and events, both of which bring large groups of business to hotels and downtown businesses.

“They are hugely important. That’s the only organization that can talk collectively with meeting planners,” said Vijay Dandapani, a member of NYC Tourism’s board of directors and CEO and president of the Hotel Association of New York City.

According to Welsh, CEOs have to defend their budgets, room night goals, estimated convention sales, and expected economic impact in front of their boards of directors.

“I’m not exaggerating, in many cities it’s a good 30-60 day discussion before you arrive at that number, both at a budget and a goal standpoint,” he said.

Welsh said executives are heavily scrutinized by their boards.

“Every destination organization has an annual business plan that is approved by their board of directors,” he said. 

It’s Tough to Evaluate Economic Impact Objectively 

But some boards of directors and their compensation committees may not be in the best position to evaluate performance. 

Independent research is limited. And a lot of economic analysis doesn’t take into account alternative places tax dollars could have gone, including other projects or government programs.

Many boards are dominated by tourism and hotel industry veterans and local businesses, and their members serve on a non-paid, voluntary basis.

“The people there, they’ve been there for a few years. They’re usually friends with the CEO,” said McKenzie. 

McKenzie said having someone not hired by management to evaluate impact is key to transparency and ensuring that CEOs are paid what they are actually worth.

Still, McKenzie said you can’t paint with a broad brush.

“Some of these CEOs are probably underpaid, some of them are probably overpaid,” she said.

U.S. Tourism CEOs Get Paid

U.S. Tourism CEOs Get Paid

Today’s podcast looks at tourism CEO pay, Spirit Air’s industry complaints, and Expedia’s tech outage.

Have a confidential tip for Skift? Get in touch

Tags: brand usa , ceo pay , destination marketing , tourism , tourism marketing

Photo credit: Times Square, New York City Nelson Ndongala / Unsplash

Meet the Hunt family, the billionaire owners of the Kansas City Chiefs and one of America's richest dynasties

  • The Hunt family is one of the wealthiest families in America , thanks to early investments in oil.
  • They're widely known as the owners of the Kansas City Chiefs.
  • Lamar Hunt founded the team in 1959; his son, Clark Hunt, is now its CEO.

Insider Today

The Kansas City Chiefs are used to making headlines for their Super Bowl wins, star quarterback , and connections to Taylor Swift . But this time, it's kicker Harrison Butker and members of the Hunt family — who own the team Butker plays for — making waves online following his controversial commencement speech at Benedictine College, a small Catholic school in Atchison, Kansas, earlier this month.

In his address on May 11, Butker told women in the audience they'd been told "the most diabolical lies" about the value in pursuing a career. He also told men to be "unapologetic" in their masculinity and fight "the cultural emasculation of men."

His words immediately drew backlash , including from the sisters of Mount St. Scholastica , nuns affiliated with the college. They wrote in a statement on their website that his words "seem to have fostered division."

However, the wife and daughter of Chiefs CEO Clark Hunt , Tavia Shackles Hunt and Gracie Hunt , appeared to support Butker in respective social media posts and TV appearances.

The Hunt family's connections to the Chiefs run deep, as Clark's father, Lamar Hunt, was the team's founder and original owner. But the real story of the Hunt family begins with American oil tycoon, H.L. Hunt.

Here's everything you need to know about the Hunt family dynasty, worth an estimated $24.8 billion.

Rachel Askinasi contributed to an earlier version of this report.

Haroldson Lafayette Hunt made his fortune in the oil industry.

dynasty travel ceo

In 1964, The New York Times reported that almost 30 years after H.L. Hunt founded the Hunt Oil Company, his family had an estimated fortune of $700 million (around $7 billion in today's money).

At the time of the report, the company was producing oil and natural gas in 12 states, including Texas, Louisiana, and North Dakota.

With his great success in the oil business, H.L. Hunt reportedly invested profits in other industries, such as publishing, cosmetics, and even pecan farming.

dynasty travel ceo

Encyclopedia Britannica reported that Hunt funded Facts Forum, his foundation for producing conservative, anti-Communist radio and television programs, from 1951 to 1956.

Hunt died in 1974 with an estimated net worth between $2 billion and $3 billion.

dynasty travel ceo

His fortune was put into trusts for each of his 15 children, whom he had with three different women.

One of his sons, Ray Lee Hunt, is the wealthiest of all 15 siblings.

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Forbes reported that Ray Lee Hunt has a net worth of $7.2 billion, as of May 2024. He is chairman emeritus of Hunt Consolidated, Inc. which includes Hunt Oil Company, Hunt Energy, and Hunt Realty Investments.

Ray's sister, Caroline Rose Hunt, founded Rosewood Hotels & Resorts in 1979 after her father left her The Rosewood Corporation.

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Rosewood Hotels & Resorts was sold to New World Hospitality (now known as Rosewood Hotel Group) in 2011 for $229.5 million, per AP News and PR Newswire .

Caroline Rose Hunt died in 2018 at age 95.

Their brother, William Herbert Hunt, led their oil and gas company Petro-Hunt.

dynasty travel ceo

Before his death in April 2024, William Herbert Hunt served as an advisor to management at Petro-Hunt. Per the company website , his family continues to own and operate Petro-Hunt, which, in addition to its focus on oil and gas also purchases minerals and royalties, invests in real estate, and also partially owns an oil refinery.

Another brother, Lamar Hunt, cofounded the American Football League.

dynasty travel ceo

Per the Pro Football Hall of Fame , Lamar Hunt founded the American Football League (AFL) in 1959 to rival the National Football League (NFL) after being refused access to buying a franchise. Since the AFL and NFL officially merged in 1970, the Lamar Hunt Trophy has been awarded to the winner of the AFC Championship.

Lamar also founded the Kansas City Chiefs (originally known as the Dallas Texans), which the family still owns today.

Lamar's four children and his wife, Norma Hunt, inherited the Kansas City Chiefs after he died in 2006.

dynasty travel ceo

Norma Hunt died in 2023 at the age of 85, leaving siblings Clark Hunt, Sharron Hunt Munson, Lamar Hunt Jr., and Daniel Hunt, as co-owners of the team, Forbes reported.

Clark Hunt, 59, is the chairman and CEO of the Chiefs organization.

dynasty travel ceo

Per the Kansas City Chiefs , Hunt took over as CEO in 2010 and hired Andy Reid as head coach in 2013. Since then, the Chiefs have created a winning dynasty with three Super Bowl wins in five seasons led by Reid, quarterback Patrick Mahomes, and tight end Travis Kelce.

In addition to the Chiefs, the Lamar Hunt family owns the MLS team FC Dallas and a minority stake in the Chicago Bulls.

dynasty travel ceo

Forbes reported that in addition to being chairman and CEO of the Chiefs, Clark Hunt is also chairman and CEO of FC Dallas, while his brother Dan Hunt is the soccer club's president.

The Lamar Hunt family also has a large real-estate portfolio built under Hunt Midwest, based in Kansas City.

dynasty travel ceo

According to the company's website , Hunt Midwest is a "privately held real estate development company" with "more than $2.5 billion of developed projects" including senior living communities and residential, multifamily, and industry-focused locations like SubTropolis.

Clark Hunt is married to Tavia Shackles Hunt.

dynasty travel ceo

The couple married in 1993 and have three children together: Gracie, Ava, and Knobel.

Shackles Hunt is from Kansas City, Missouri, and was involved in beauty pageants, winning Miss Missouri Teen USA, Miss Kansas USA, and finishing second runner-up at the Miss USA pageant, People reported.

She has also worked as director of the Chiefs Women's Organization.

"I love being a leader of it and organizing events to familiarize our extended football family with Kansas City and plug them into serving the community," she told Her Life Magazine in 2018.

"It bonds us together on the field and off the field to gather to serve the community and enjoy fellowship together," she added.

Their daughter, Gracie Hunt, was crowned Miss Kansas USA in 2021 and works in public relations for the Chiefs.

dynasty travel ceo

Gracie Hunt, 25, grew up playing soccer but was forced to stop after suffering four concussions. She then pivoted to beauty pageants, winning Miss Texas Teen International in 2016, Miss Texas International in 2018, and Miss Kansas in 2021.

Hunt now works in public relations for the Chiefs and acts as an NFL brand ambassador, sharing her life with her 571,000 followers on Instagram.

She is also a philanthropist, having founded Breaking Barriers Through Sports in 2016. According to her website , the organization "aims to give people a positive identity and confidence through athletics and living a healthy lifestyle."

Tavia and Gracie seemed to voice their support for Chiefs kicker Harrison Butker following his controversial commencement speech in May 2024.

dynasty travel ceo

Nearly a week after Butker's address, Shackles Hunt shared photos of her and her daughters on Instagram as well as a diagram documenting the pros and cons of stay-at-home parenting and a screenshot of an article on the happiness of married couples. In the lengthy caption, Shackles Hunt wrote that she's always encouraged her daughters to be educated and "chase their dreams," but noted that she also wants them to know that finding a spouse and raising a family "is one of the greatest blessings this world has to offer."

"Affirming motherhood and praising your wife, as well as highlighting the sacrifice and dedication it takes to be a mother, is not bigoted," she added. "Someone disagreeing with you doesn't make them hateful; it simply means they have a different opinion."

Given the post's themes of motherhood and faith, fans were quick to connect Shackles Hunt's words to those of Harrison Butker, who, in his commencement address, spoke about his wife, Isabelle, and how she embraced "one of the most important titles of all: homemaker."

Meanwhile, Gracie Hunt was asked about Butker's speech on an episode of " Fox & Friends ."

"I really respect Harrison and his Christian faith and what he's accomplished on and off the field," she said. Hunt also praised her mother's ability to stay home with her and her siblings while they were growing up, but added that "there are many women out there who can't make that decision."

As of February 2024, the Hunt family has a combined net worth of $24.8 billion.

dynasty travel ceo

Per Forbes , the Hunts are the 12th richest family in the US behind other familial dynasties like the Walton family , Mars family , and Cathy family .

dynasty travel ceo

  • Main content

An Expedia exec agreed to take the job ‘nobody wanted.’ That helped her become CEO

Ariane Gorin, Expedia CEO.

Good morning, Broadsheet readers! A Rockefeller heir is going after the oil company that made her family a fortune, the gender pay gap is growing among high-paying jobs in the U.K., and Expedia’s new CEO got the top job by taking the one no one wanted. Have a wonderful Wednesday. – Jet set. A decade ago, Ariane Gorin accepted the job no one else wanted. She was a year into working at Expedia, the travel giant. And she agreed to move from Paris to London to lead Expedia’s affiliate network, a nexus of travel partners like the hotels that list bookings on Expedia’s sites. “Nobody else in the company really wanted that job. It wasn’t seen as a great place to be, because everyone wanted to be in the consumer business,” she remembers.

But Gorin turned the role into a surprise cash cow. She asked questions like, “Where is the market opportunity? Where should we go? How do we understand customer needs, and then build solutions for them?” she remembers. What is now called Expedia’s B2B private label business today makes up about one-quarter of the company’s $11.6 billion in annual revenue.

dynasty travel ceo

The leap of faith helped Gorin earn another title: CEO of Expedia, a role she officially began this month. She was promoted to the top job after a decade at the company, most recently as president of Expedia for Business.

B2B travel is no longer seen as an undesirable slice of the industry to be in. But now that Gorin is in a new role, she’s circling back to where everyone wanted to be a decade ago, and doubling down on Expedia’s consumer business, the travel-booking products from Expedia to VRBO that the company is best known for.

She says that earning a CEO job as an internal candidate gives her an advantage to execute on her goals, which in addition to growing the consumer business include incorporating AI into the travel booking experience, and diving into Expedia’s marketing—including a partnership with Netflix capitalizing on the growing popularity of TV show-inspired vacations. Her other priority? Getting used to shopping in American grocery stores again after moving to Seattle following more than 20 years in Europe.

The job makes Gorin one of the 10% of Fortune 500 CEOs who are women. “I’m conscious that there aren’t as many female CEOs running Fortune 500 companies,” she says, “which means that people are looking to us even more to be role models.”

Emma Hinchliffe [email protected]

The Broadsheet is Fortune’ s newsletter for and about the world’s most powerful women. Today’s edition was curated by Joseph Abrams. Subscribe here .


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