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Travel During the 1960s-90s: Around the World with Chan Brothers Travel

By chong wen xiu trina (ntu history programme).

Since 1965, Chan Brothers Travel has been delivering guided tour packages and other travel services to travellers from Singapore. Tracing its history allows us to understand how brick-and-mortar tour agencies had shaped the experiences of Singaporean travellers and responded to changing travel trends during the 1960s-90s.

Travel-During-the-1960s-90s-Around-the-World-with-Chan-Brothers-Travel

Brochures promoting Free & Easy trips for independent travellers, 1990s, Courtesy of Chan Brothers Travel

It was in this context of ‘information underload’ that tour agencies rose in influence. In a modest pre-war shophouse at Cecil Street stood Chan Brothers Travel, a three-staff company that initially sold air and train tickets to nearby countries. The company was founded in 1965 by Mr Chan Liang Choy who recognised the potential for growth in the travel and tourism industry as Singapore’s economy developed. Born in China’s Fujian Province in 1924, Mr Chan Liang Choy had worked for several years in Myanmar and Singapore before starting a business in his family name at age 41. The business soon began selling guided tour packages. Several years and many successful tours later, Chan Brothers Travel moved to Fook Hai Building and became a household name.

Photo

The first Chan Brothers Travel office at 78 Cecil Street, 1965 Courtesy of Chan Brothers Travel

Chan Brothers Travel provided a one-stop solution for travellers who lacked the know-how and/or patience to settle their travel arrangements. The direct links the company enjoyed with airlines, hotels and overseas agents enabled it to streamline the booking process while providing its customers with reliable, affordable services. A tour booking typically started with a trip to the Chan Brothers Travel office at Fook Hai Building, where one would be handed a collection of travel brochures indicating the prices and itineraries of available packages. Albums that compiled photographs taken by Chan Brothers Travel tour leaders on previous trips were also used as a sales tool to pique the potential customer’s interest in destinations on offer. A week or two before the trip, mass pre-departure briefings would also be conducted in mini theatrettes in the Chan Brothers Travel office.

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Customers of Chan Brothers Travel would be attended to by tour salespersons, 1986 Courtesy of Chan Brothers Travel

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By the 1980s, Chan Brothers Travel tours not only covered Asian destinations like Hong Kong, Thailand and the Philippines, but also distant countries in Australia, Europe and North America. The diversity of destinations indicated Chan Brothers Travel’s success, which was related to Singaporeans’ growing appetite for travel.

Photo

Brochures were used to promote tour packages, 1987 Courtesy of Chan Brothers Travel

Indeed, the 1980s saw a significant boom in the outbound travel market. Rising income levels coupled with the opening of Singapore Changi Airport in 1981 made travel easier and more affordable. Singaporeans redefined the value of travel: as a necessary respite from the monotony of work, a family bonding experience and even a retirement reward. But as travellers became more seasoned, their expectations and traveling styles also evolved. This led Chan Brothers Travel to expand and differentiate their product offerings.

In 1983, the company introduced the “hotel-on-wheels” concept which brought Singaporeans on tours around Europe in double decker buses fitted with sleeping berths and a kitchen. The tours resembled a camping trip since travellers were involved in the cooking and cleaning. A Free and Easy Travel department was also set up to render travel assistance to those who preferred to travel independently. Other available itineraries included romantic trips for couples, school trips and incentive trips. Evidently, travel preferences shifted over time and tour agencies like Chan Brothers Travel had to adapt to these changes in order to remain relevant and competitive.

Cover of a brochure promoting Chan Brothers Travel’s ‘Hotel-on-Wheels’ holidays, 1983 Courtesy of Chan Brothers Travel

Cover of a brochure promoting romantic holidays to France, New Zealand and Australia, 1990s Courtesy of Chan Brothers Travel

Inside of a brochure promoting romantic holidays to France, New Zealand and Australia, 1990s Courtesy of Chan Brothers Travel

Tour leaders put on many hats. Ms Koh, a former tour leader at Chan Brothers Travel shared that besides managing the group and explaining sites of interest, tour leaders also needed to respond effectively to unforeseen situations like injuries or flight delays. Some travellers might even request special arrangements such as flowers or a cake for their wedding anniversaries.

Recognising the significant role played by tour leaders, Chan Brothers Travel embarked on a consultancy project with the National Productivity Board (predecessor of the Standards, Productivity and Innovation Board or SPRING Singapore) in 1990 to provide customised employee training. The first of its kind in the travel industry, the project was extended to all of its 150 employees, from tour leaders to front desk salespeople. In line with their business philosophy of “Always, service with a smile”, in-house training on counter sales and telephone techniques were prioritised. The reigning Miss Hong Kong, Ms Pauline Yeung, was invited to officiate Chan Brothers Travel’s 1988 in-house courtesy campaign which aimed to promote the importance of courtesy in the service industry.

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Ms Pauline Yeung at the launching ceremony of Chan Brothers Travel’s Miss/Mr Courtesy Campaign, 1988 Courtesy of Chan Brothers Travel

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(from left to right) Mr Anthony Chan (Chan Brothers Group Managing Director), Ms Pauline Yeung and Mr Philip Chen at the launching ceremony of Chan Brothers Travel’s in-house courtesy campaign, 1988 Courtesy of Chan Brothers Travel

Chan Brothers Travel’s heavy emphasis on its people serves as reminder of the irreplaceable human element of engaging brick-and-mortar travel agencies. Even if online travel agencies (OTAs) can complete the same tasks that brick-and-mortar travel agencies can, they arguably cannot replicate the personalised, real-world customer experience that the latter excels in.

The start of post-pandemic travel spells exciting opportunities for tour agencies like Chan Brothers Travel which have been directly affected by global travel restrictions. For travellers who are unconfident about navigating the hodgepodge of COVID-19 guidelines, the services of brick-and-mortar tour agencies may prove immensely valuable.

Chong Wen Xiu Trina (NTU History Programme)

The NTU History Programme strives to be a leading centre for researching and teaching interdisciplinary, Asian, and world/transnational history, while pushing innovative and immersive approaches to learning about and exploring Singapore's past and heritage. It welcomes students, scholars, and interested members of the public to join us in these endeavours! Find out more about our programmes, research, and events at http://www.soh.ntu.edu.sg/Programmes/history/Pages/Home.aspx or find us on Twitter (@NTUHistory)!

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Chan Brothers Worldwide Cruise Centre

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If your mum is a fan of Mediacorp artiste Tay Ping Hui, don’t miss the 3N Mother’s Day Long Weekend Cruise on Voyager of the Seas with Mediacorp Artiste Tay Ping Hui.

The special sailing on April 30 lets you take advantage of the long Labour Day weekend to spend time with Mum. You may not even need to apply for leave as you’ll be back at 7am on Tuesday morning.

Sailing on Royal Caribbean International’s Voyager of the Seas, the cruise will be brimming with onboard entertainment, Mother’s Day games and activities, and a special performance by Tay Ping Hui as the ship departs from Singapore to Penang and back.

Enjoy up to S$188 off per cabin for the 3N Mother’s Day Long Weekend Cruise on Voyager of the Seas with Mediacorp Artiste Tay Ping Hui when you book with Chan Brothers Worldwide Cruise Centre (Booth C35) at Travel Revolution 2016 — The Event or visit chanbrotherscruises.com.

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More Singaporeans heading overseas for CNY with bookings almost back to pre-pandemic levels

chan brothers travel penang

SINGAPORE – Many Singaporeans will be celebrating Chinese New Year, which falls on Jan 22 in 2023, away from home. 

With international borders reopened, Covid-19 curbs eased and a long weekend during the festive season, several travel agencies have reported a spike in overseas travel bookings, with some saying the demand is comparable with pre-pandemic levels.

Mr Jeremiah Wong, senior marketing communications manager of Chan Brothers Travel, said that compared with Chinese New Year in 2022, the agency has seen a sevenfold rise in bookings in 2023.

The number of customers travelling overseas during CNY has reached 85 per cent of pre-pandemic days, he added.

He said the top three destinations are Europe, Japan and South Korea, with the average travel duration being about eight days.

As this year’s CNY falls on a Sunday, travellers can enjoy a long weekend, with Monday and Tuesday being public holidays.

Mr Wong said: ”We noticed that more families are choosing travel as a way to bond with one another, and are more willing to spend a longer time abroad to make up for the hiatus in travel during the pandemic.

“There are also more travellers who wish to experience unique Spring Festival vibes overseas.”

The agency has curated festive itineraries such as local versions of the reunion dinner on its Taiwan and South Korea CNY tours, and cherry blossom viewing in Taiwan.

One of the travellers is housewife Sarang Lee, 51, who will be heading to Taiwan for eight days from next Thursday with a friend.

“I usually get away during CNY to enjoy the holidays, except for the past two years because of the pandemic,” she said. “It is also my first time flying post-Covid-19.”

Online travel platforms also reported a similar trend.

Tripadvisor spokesman Skye Ferguson said the number of Singaporeans heading abroad for CNY has increased almost seven times compared with 2022, putting the figure on a par with pre-pandemic levels. Nine in 10 travellers are planning international trips, compared with about five in 10 in 2022.

Traveloka president Caesar Indra said demand for CNY travel has returned to pre-Covid-19 levels, with destinations like Jakarta, Ho Chi Minh City and Kuala Lumpur popular among people jetting off for durations of eight to 13 days.

“To make the most of the CNY holiday, travellers will start departing from Singapore between Jan 17 and 21,” he said. “One reason these three destinations feature high on people’s lists is that they are major cities located near Singapore, making them a good port of call for those planning to explore the region.”

The huge demand is bolstered by the extended weekend for CNY this year, he said. Travellers are also ready to spend on travelling, having saved a fair amount over the last couple of years when travel was limited.

Expedia spokesman Lavinia Rajaram said CNY has always been a popular period for overseas travel among Asians, including Singaporeans. The top destinations for CNY travel among Singaporeans on its platform are cities in Thailand, Japan, Indonesia, South Korea, Taiwan and Malaysia, with most going for three- or four-day trips.  

Cruise companies have also reported brisk sales. Royal Caribbean said its CNY cruises are almost sold out, with cruises on Jan 12, 16 and 20 in high demand. These are three- to five-night itineraries from Singapore to Penang and Phuket, and most travellers are multi-generational families.

A Resorts World Cruises spokesman said cruises departing between Jan 20 and 25 were sold out in November. Its two- and three-night cruises to KL and Penang during the CNY break are popular, especially among families. The company has curated some CNY activities, like talks on Chinese zodiac forecasts, on board the cruises.

Some agencies said the demand for CNY travel would have been even better if the festival had come at a later date.

Ms Kay Swee Pin, chief executive of SA Tours, said that due to “revenge travel” in the last three months of 2022, some who have already made recent trips may choose not to travel during CNY. 

Mr Jeffrey Choo, marketing communications officer of ASA Holidays, concurred, saying most Singaporeans have already travelled in the past few months after borders opened. 

Nam Ho Travel’s marketing director Mandy Ooi said: “CNY is too early this year, too close to the year-end holidays in 2022. Most Singaporeans will not choose to travel for two consecutive months.”

Meanwhile, some travel agencies are expecting the return of China travellers as China’s inbound quarantine rules are eased. Travel booking company Trip.com Group listed Singapore as one of the top 10 destinations outside the mainland, with the fastest-growing search volume among China travellers.

Siam Express has received four or five inquiries, with the earliest arrival date being on Jan 20. It is waiting for confirmation on travel regulations and visa requirements from China. 

Ms Xia Jingwen, its digital business development manager, said the agency has been preparing for the Chinese market since December, including updating its packages, translating itineraries into Chinese and training Chinese-speaking tour guides.

But the bulk of the Chinese tourists will likely return only in March or later, she added.

Traveloka’s Mr Indra said: “Since the removal of its mandatory Covid-19 quarantine for overseas arrivals from Jan 8, we are seeing a steady increase in inbound travel from China to Singapore, including during the CNY period.”

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Follow our news, recent searches, travellers to malaysia mulling fewer hotel stays amid projected 30% hike in room rates, advertisement.

This audio is AI-generated.

chan brothers travel penang

Rhea Yasmine Alis Haizan

SINGAPORE: With prices of hotel rooms in Malaysia forecasted to rise sharply next year, some travellers say that they may opt for alternative accommodations or arrangements though experts believe that the spike in prices is unlikely to have a major impact on international tourism. 

In a report last Friday (Nov 3), Malaysian Association of Hotels (MAH) president Christina Toh said that hoteliers in the country may raise the prices of rooms by 30 per cent, owing to an increase in the Sales and Services Tax (SST) next year. 

Singaporeans whom CNA spoke to said that the move to raise the prices of hotel rooms may push them to consider other options when visiting the country, such as using the online marketplace Airbnb. Others said that they may choose a different country in the region for their vacation.   

Ms Hanisah Halid, 26, who stays in hotels at least twice a year during her visits to Johor Bahru in Malaysia, noted the appeal of cheaper hotel prices there as compared to Singapore. 

“(I stay at the hotels) in Johor Bahru because of the low price. If the rates increase, I can just go on a day trip instead of staying over,” said the receptionist, adding that she typically stays in hotel rooms priced at less than S$150 (US$111) per day. 

A search by CNA found that higher-end hotels in Johor Bahru can cost anywhere between S$90 to S$157 for a standard room for two, while similar hotels in Singapore can cost between S$300 to S$800 a night. 

While she may halt her extended vacations to other parts of Malaysia, Ms Hanisah said that she will continue travelling to Johor Bahru for her monthly grocery shopping due to the favourable exchange rate.

“Personally, I think there is quite a fair share of difference (in the price of groceries),” said Ms Hanisah.

Similarly, Ms Adriana, a 25-year-old preschool teacher, said that she will continue her trips to Malaysia as most of her travel there has consisted of day trips to Johor Bahru. 

But for longer vacations, Ms Adriana said that she may opt to stay at an Airbnb in Malaysia or travel to a different country instead. 

“I feel like it depends on the itinerary and financial capability at that point in time … (I may choose to travel to) Thailand as it seems fun and has a similar affordability to Malaysia,” she told CNA. 

Meanwhile, a Malaysian domestic traveller whom CNA spoke to said that he may choose to split the cost of a hotel room by going on vacation in a group instead of travelling solo. 

“If the increase in price is too drastic, I guess I won’t be travelling solo. With more people, you will be able to lower your travel budget,” said Mr Farizul Ikhmal, who works as a content safety labeller for a social media company.

The 30-year-old, who travels to three Malaysian states a year for leisure purposes, said that he usually stays in hotels which cost less than RM200 (US$83) but is willing to splurge, depending on the uniqueness of the hotel room.

He added that if hotel room prices in Malaysia do indeed see an increase, he may choose to travel abroad - especially to neighbouring countries like Indonesia, Thailand or Vietnam - where he will be able to stay within his budget.  

Meanwhile, housewife Ms Faridah Beram, 64, remains undeterred by the potential increase in hotel room prices. 

“Our (Singapore) currency is very stable and I think I can still afford to stay in Malaysia and enjoy my vacation there,” she said. 

“Malaysia is the place to be. They have a lot of places we haven’t discovered yet … and their food, culture and people (align more with) my preferences.” 

Ms Faridah said that she usually visits Johor Bahru twice a month. “Due to the jam and all the hassle at CIQ (Customs, Immigration and Quarantine Complex), I prefer to stay overnight at a hotel (before heading back to Singapore),” she said. 

She added that she will continue staying at the hotels in Malaysia as opposed to an Airbnb due to their convenience and good quality beds as her husband, whom she often travels with, has had lumbar surgery. 

chan brothers travel penang

Malaysia's tourism industry struggling to recover as Chinese visitors trickle in

chan brothers travel penang

‘Affordable with advanced facilities’: More foreigners are heading to Johor private hospitals for treatment

Demand for travel to malaysia not expected to take a hit.

Tour company Chan Brothers Travel told CNA that it does not expect the demand for its tour packages to Malaysia to wane greatly. 

“Firstly, Singaporeans have significant spending power in Malaysia, particularly if the current strong Singapore to Malaysia currency exchange rate remains stable or continues to rise,” said senior marketing communications manager Mr Jeremiah Wong. 

“Secondly, our partner network is robust and well-established, allowing us to leverage extensive connections and collaborate with our preferred travel partners, including hoteliers.”

Last month, the Singapore dollar breached the 3.5 mark against the Malaysian ringgit for the first time on Oct 23. 

Ms Toh, the MAH president, was quoted as saying by The Malaysian Insight last Friday: “Despite the budget announcement stating the SST wouldn’t apply to certain categories, operating costs are expected to increase due to the integrated supply chains.”

“Regardless of how hotels respond, the effect will be felt throughout the industry and is expected to influence room rates.”

Malaysia’s SST is expected to increase from six per cent to eight per cent next year, though it will not include food and beverages or telecommunications. 

This was announced by Malaysian Prime Minister Anwar Ibrahim during a tabling of Budget 2024 on Oct 13 this year. 

chan brothers travel penang

Taxation measures in Malaysia must not burden people or businesses: PM Anwar

chan brothers travel penang

Weaker ringgit draws more Johoreans to work in Singapore, leaving manpower shortages in state's key sectors

Various factors at play influencing hotel price hike, say experts.

Experts whom CNA spoke to cast doubts that the SST increase is the sole reason for the predicted 30 per cent ballooning in hotel room prices.

Dr Wong King Yin, a senior lecturer from the Nanyang Technological University’s (NTU) Nanyang Business School, told CNA that a combination of factors, such as increased manpower and utility costs, are likely to play a role in the forecasted prices of hotel rooms next year. 

Dr Wong explained that due to a shortage of manpower in Malaysia’s tourism industry during the COVID-19 pandemic, increased wages were needed to attract workers to the hotel industry. Utility and other supply costs have also rapidly increased after the pandemic, she said. 

“All these added up together with the increase in SST could put a great financial burden on the hotel industry. So I think the potential increase in room price could be reflecting all these various factors rather than the SST increase,” said Dr Wong. 

Associate professor Dr Godfrey Yeung from the National University of Singapore’s (NUS) geography department commented that while the SST could have an impact on inflated prices due to a multiplier effect, a 30 per cent increase “sounds excessive”. 

“One has to differentiate the sources of inflation. In this case, the rising price could also be due to the depreciated ringgit, in the form of imported inflation,” Dr Yeung told CNA. 

Meanwhile, Dr Kevin Cheong, adjunct faculty at Singapore Management University and University of Newcastle, Australia asked if the drastic price hike “would … be deemed as ‘profiteering’ from the SST increase”. 

chan brothers travel penang

IN FOCUS: Johor’s Iskandar region languished during COVID-19. Could it flourish again?

chan brothers travel penang

Paradise beaches of Langkawi struggling to bring back international visitors post-COVID

International tourism likely unaffected.

Due to the weakening Malaysian ringgit as compared to other currencies in the region, the increased hotel room prices would likely have a bigger impact on domestic rather than international tourism, Dr Wong told CNA. 

“International tourists might still find the prices (of hotel rooms) in Malaysia to be relatively affordable when compared with their home countries in the region,” she told CNA. 

Dr Cheong also agreed that Malaysia will still be an attractive destination for international tourists. 

“In addition to a myriad of experiences and destinations (in Malaysia), the Malaysian ringgit favours the foreign tourist. I would also expect Singaporeans to take advantage of the weakened ringgit for short escapes to Malaysia,” he told CNA. 

However, he also said that domestic tourism is still likely to flourish due to the appeal of discovering and exploring the cultural and geographic diversity of their own country. 

“We should expect tourism products and experiences to do well from domestic or resident staycations and inbound tourism, particularly from Singapore. 

“This could lead to increased investor confidence in developing resorts and visitor attractions in Malaysia,” said Dr Cheong.

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CHAN BROTHERS TRAVEL (PTE) LIMITED

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    Enjoy up to S$188 off per cabin for the 3N Mother's Day Long Weekend Cruise on Voyager of the Seas with Mediacorp Artiste Tay Ping Hui when you book with Chan Brothers Worldwide Cruise Centre ...

  14. What Chan Brothers is doing to assure travellers ...

    Travellers who present an itinerary and quote from elsewhere to Chan Brothers will be offered an additional S$50 off. Those who manage to find a lower-priced tour elsewhere of the same quality, inclusions and departure date, will be matched triple the difference in price by Chan Brothers. For example, if Chan Brothers offers a S$5,000 package ...

  15. chan brothers travel latest news & coverage

    chan brothers travel Share Bookmark Bookmark Travel Reasons Why Melbourne & Its Surrounds Should Be The Top Choice For Your Next Vacation, From Epic Campervan Road Trips To The Great Outdoors ... Travel Take A 3N Penang & Phuket Cruise With Pierre Png Share Bookmark Bookmark Travel Would you like to hand-feed wild dolphins with Romeo Tan ...

  16. Chan Brothers Travel

    The region's leading travel icon ️🛳🚅🚌Package tours | Free & easy+ | Cruises | Private tours #chanbrotherstravelStay curious with updates & promos: 150 South Bridge Road, Fook Hai Building, Singapore 058727. linkin.bio/chanbrotherstravel. 18K Followers, 116 Following, 2,501 Posts - See Instagram photos and videos from Chan Brothers ...

  17. More Singaporeans heading overseas for CNY with bookings almost back to

    Mr Jeremiah Wong, senior marketing communications manager of Chan Brothers Travel, said that compared with Chinese New Year in 2022, the agency has seen a sevenfold rise in bookings in 2023.

  18. The sister behind Chan Brothers, the travel agency chasing relevance

    Lessons on Leadership: Everyone loves to travel, including Chan Guat Cheng, Executive Director at Chan Brothers travel agency. Lean Jinghui | April 29, 2023, 10:21 AM Events

  19. Travellers to Malaysia mulling fewer hotel stays amid projected 30%

    DEMAND FOR TRAVEL TO MALAYSIA NOT EXPECTED TO TAKE A HIT. Tour company Chan Brothers Travel told CNA that it does not expect the demand for its tour packages to Malaysia to wane greatly.

  20. CHAN BROTHERS TRAVEL (PTE) LIMITED

    SINGAPORE 058727. 150 SOUTH BRIDGE ROAD. #06-08 FOOK HAI BUILDING. SINGAPORE 058727. Contact via Email.