bleisure travel is a growing tourism

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Bleasure is a growing trend in the travel & tourism sector

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Combining a business trip with a leisure holiday appears to be becoming more popular according to a World Travel and Tourism Council report on shifting consumer travel trends in 2022 and beyond. The study identifies a growing post-pandemic trend of combining business with leasure, often dubbed 'bleisure' or 'blended travel' and according to a Euromonitor forecast, it is anticipated to increase by more than double between 2021 and 2027.

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What Is “Bleisure Travel” and How Can It Benefit You?

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Table of Contents

What is bleisure travel, bleisure travel is trending, bleisure travel offers numerous benefits, bleisure travel benefits both employees and companies, bleisure vs. workcation, how hotels can (and already are) catering to bleisure travelers, bleisure travelers should stay at these hotels, how home rentals can (and already are) catering to bleisure travelers, what to pack for a bleisure trip, final thoughts.

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As corporate and leisure travel have both bounced back after the COVID-19 pandemic, companies, travelers, and the travel industry itself are all figuring out how to navigate the “new normal” in the travel world, which includes concepts like revenge travel, the return of meetings and large events, a major focus on sustainable travel, and a particular concept we’ll focus on with this article: “bleisure travel.”

Business travel was slower to pick back up than leisure travel, but it’s made a comeback in recent months. Now, however, people have a decidedly new outlook on how to handle it, especially now that remote work and hybrid office models have stuck around beyond the end of the pandemic. Corporate travel and personal travel have evolved , and people are looking at these 2 spheres of travel in different ways and combining them like never done in the past.

We’ll discuss the bleisure travel trend, how people are doing it, how it can benefit you, and how the travel industry is (and should be) responding to it . We’ve interviewed professionals in the travel and event planning industry as well as business and bleisure travelers to understand a bit more about why and how this movement is changing the way people travel, work, and vacation.

Bleisure travel is the blending of both business and leisure travel , and it can be manifested in many different ways. Bleisure travel can mean:

• Business travelers who tack on extra personal days before or after a work trip, meeting, or corporate event
• Remote workers who take vacations but can also work remotely from whatever destination they’re in
• Business travelers who bring along friends or family with them to enjoy the hotel or destination while the main traveler is working or in meetings, then take time off to spend with them in the destination
• Any type of trip that combines traveling both for pleasure and professional purposes

We do want to make it clear that bleisure travel isn’t suggesting you take a personal vacation and turn it into a business trip. In fact, it’s really the opposite — ensuring you can make time for leisure and relaxation before, during, or after a work trip or corporate event.

People are more open to bleisure travel than ever before . According to a survey by Booking.com , business travel is picking back up. But in a post-COVID-19 world, employees want team building away from the office, which reflects a feeling that work travel includes “productive play.” In fact, 51% of survey participants are hoping to see their employer use the money saved from the shift to remote work spent on corporate travel and retreats.

And those whose companies have done so seem to have nothing but positive feedback. We chatted with a Paris-based product director in a tech startup who told us his 20-person company has employees around the world in places such as Sweden, France, and the U.S. While he’s able to voluntarily pop into the Paris office a few times a week, he also works from home and connects with his team during the optional quarterly meetup retreats his company offers.

“The trips are fully paid for by the company (travel, hotel, and food), usually a week long in destinations like the Alps, Mallorca, or Marrakech. It’s really helpful to spend time with the team, work in the morning, and do fun activities like yoga or skiing afterward. It’s also such a privilege to bring my family along — my company has even paid for a nanny to help with our 2 children. We work hard all quarter knowing these retreats are coveted rewards that also help with team building and connection,” he explained.

Bleisure Travel Is Everywhere

This move to mix business and leisure travel is happening in all industries and for all kinds of work trips. We spoke to Catherine Chaulet, President and CEO of Global DMC Partners , to understand more about why and how this is happening.

“ The trend to mix work and leisure is requested more and more for groups, meetings, and incentives. Allowing for free time is also now becoming a must. As meeting planners work on attracting attendees to their meetings, incentives, conferences, etc., they’ve had to integrate these into their programs. Attendees want free time to work but also to relax,” she told Upgraded Points.

As combining work and play becomes the norm, travelers, employers, and meeting planners are figuring out ways to incorporate leisure into work travel and events, including adventure, wellness , relaxation, family and friend time, exploring, and beyond.

Not convinced bleisure is for you, or aren’t sure how to incorporate it into your professional life and travels? Read on to find out how.

A study done by the Expedia Group in 2023 showed that 62% of travelers plan to travel in the next few months to relax and disconnect. And this is exactly why you should take a business trip and spin it into a bleisure trip. Why not take a few extra days and turn a work trip into some time to also relax, disconnect, and rejuvenate?

Here are just some of the ways bleisure travel can be beneficial to you.

If your company pays for airfare or you get a discount on additional hotel nights (or you can write the trip off as a business expense), you’re saving money on your vacation . And now, with the cost of airfare and accommodations on the rise, being able to travel affordably is key .

To understand a bit more about how employees can save money on bleisure travel, we spoke to Nick Morse, a Group Category Director at Rubix Group, who frequently travels for work and meetings.

He told us that since the pandemic ended, business travel has picked up once again, and he’s been traveling during weekdays and then using weekends to stay in destinations like London, Germany, and France. “It’s been a great way to get some fresh air and take a break, and at a reduced cost because my air travel is already paid for. When possible, I take my wife along, too, and she has time to relax and enjoy while I’m working; then we take the weekend exploring together, saving us money on a vacation.”

To understand the other side of things, we spoke to Michael Johnson, Senior Events Ninja at Event Dojo , who primarily plans incentives. He told us that he’s started to plan entire leisure days into incentive trips, and has had a 100% positive response from attendees. “People get to enjoy themselves without having to spend their own hard-earned money to do so. Additionally, with the costs of flights soaring, this huge expense is covered by their company, which allows them to extend their stay by a few nights on their own to really make a memorable vacation out of it.”

It’s a Better Use of Time

If you’re already on that 8-hour flight for a business trip, take advantage of this time . You’ve already spent the time flying and overcoming the jet lag. Now you can enjoy a getaway without having to fly long-haul again or catch up on missed sleep.

For example, we talked to an IT Project Manager for a global consulting firm who explained he loves flying to destinations that have a 1 to 2 hour time difference, but earlier. “I can get a head start on the East Coast with work, complete all my tasks by about 4 p.m. local time, and then enjoy the beach, restaurants, and nightlife like a local.”

Make Sure You Get the Leisure Time You Need (And Deserve)

According to a study by Pew Research Group , 51% of Americans don’t take all their vacation time. Tacking a leisure trip onto a business trip ensures you’ll take the vacation time you’re entitled to, especially if you don’t have the time and energy to plan a standalone vacation. You earned this time off — take it!

Have New and Memorable Travel Experiences

If you have a business trip or event in a foreign, far-flung destination, you may be exposed to a part of the world or a culture that you may never have gotten to see otherwise. You may even get to visit a state you hadn’t previously considered planning a vacation in. The IT Project Manager told us that his company has a small presence in Brazil, with 3 employees there that directly report to him.

By combining a trip to see the team with a vacation, he could both connect with his team and explore São Paulo. “I used less vacation time by combining a work trip with a vacation, and I was exposed to a whole new culture, which was exciting and novel,” he said.

And people within the travel industry are seeing this type of travel more and more, especially when it comes to meetings and events. Mr. Johnson mentioned that “ After unprecedented lockdowns, we’ve seen more excitement in getting out and exploring the world than in the years previous .”

The next time your company considers that meeting in Buenos Aires, an event in Bangkok, a corporate retreat to Egypt, or even a sales meeting in Wyoming, make sure to take advantage by tacking on a few extra days, turning a business trip into a bleisure experience to see a new place.

Feel More Fulfilled and Become a Better Employee

Rested employees are happy ones, and according to that aforementioned Booking.com study , more than half (59%) of workers around the world believe traveling can help them to be more productive at work, which brings us to our next point: Bleisure travel is good for businesses , too.

With a focus on remote and hybrid work, it’s more important than ever to get employees together — not just in business settings, but in leisure ones, too.

According to Ms. Chaulet, “Corporations sometimes have challenges building team spirit within their companies with staff working from home. Combining business and leisure on these trips helps build this sense of camaraderie among employees. This brings efficiency, better teamwork, and ultimately stronger loyalty to corporations .”

Extending a work trip to include some leisure time, or better yet, having leisure time built into a corporate retreat, event, or incentive trip, can boost employee efficiency, productivity, and fulfillment, leading to happier, healthier, and more loyal employees. This can boost team morale and company productivity , achieving a strong ROI and benefitting the bottom line in the process.

“ Workcations” and “bizcations” are terms that are often used interchangeably with bleisure travel, but it’s important to note that they aren’t the same thing .

Working during what’s supposed to be a relaxing vacation often happens (a workcation). Many Americans don’t take their allotted time off as it is, so if working on a vacation can be avoided, we suggest trying your best to make that happen (we know it’s not always possible). And workcations are also different than working remotely from a new destination — or digital nomad-ing — where you may travel to a place to work “from home” for a significant amount of time, but also build in some leisure or vacation time.

According to a JobSage survey , “More than half (59%) of Americans don’t like the concept of workcations.” And honestly, neither do we. Working during your vacation kinda stinks, after all. But the reality is that many people take workcations because they simply can’t take vacations. Some can’t fully disconnect, while others can’t dedicate the time to really relax and not work. According to the survey, 47% of respondents have taken a workcation because they felt they couldn’t take time off.

Instead of thinking of workcations and bleisure travel as the same thing, perhaps it’s time to think about bleisure travel as a possible solution (or at least a Band-Aid) to banishing workcations .

We can’t expect centuries of ingrained ideas about hard work to dissipate overnight, but perhaps tacking on a few days of “true vacation” after working hard during a corporate trip is a realistic scenario.

Employers aren’t the only ones capitalizing on bleisure to benefit their companies. Hotels are also taking note of this movement and offering amenities and features that benefit bleisure travelers.

IHG, for example, has called it “blended travel,” understanding that flexibility is key when it comes to providing comfortable stays for all kinds of travelers. Ginger Taggart, Vice President, Brand Management, Global Crowne Plaza, said in a white paper discussing the future of travel : “Our guests are looking for more flexibility to rebalance their lives, and we’re continuing to evolve and invest in the blended travel space to provide the lives that they now want to live as they travel.”

The paper states that 60% of U.S. travelers plan to add leisure days to future business travel, so hotels need to be ready, offering elements that bleisure travelers want.

How Bleisure Travelers Can Maximize Hotel Stays

A study by Passport Photo Online showed that 65% of Americans book hotel rooms for work 1 to 4 times a month, and nearly 72% of working professionals plan to use hotels for work in 2023 and beyond, noting that they have higher levels of productivity and creativity when working at a hotel.

According to travelers, things like having their bed made every day ( hotels that are cutting housekeeping — take note!) are really important for creating a comfortable working environment, as are things like plentiful food and drink offerings, speedy Wi-Fi, special discounted rates for those who extend business travel into leisure travel, comfortable in-room workspaces, business-friendly amenities like free adapters upon request or plenty of electrical outlets in guestrooms, a business center or dedicated co-working space, printing options, childcare options, and flexible check-in and checkout times.

The aforementioned study also stated good lighting and quiet rooms as additional wants and needs for bleisure travelers.

Beyond just amenities for business travelers, hotels need to embrace the versatility that a bleisure traveler needs to enjoy themselves during the leisure part of their trip, too, by offering things like pools, fitness centers, beach access, and beyond, all things someone might want to enjoy after a few days of meetings or work events.

Bleisure travelers need the best of both worlds: amenities that benefit business travelers as well as amenities that make for a fun and comfortable leisure vacation. Find a hotel that has it all for the best bleisure travel possible.

Credit Cards, Elite Status, and Rewards Are Key

Holding certain travel credit cards , membership, or elite status can make it easier for travelers to get some of these perks. For example, the Marriott Bonvoy Business ® American Express ® Card offers a 7% discount on standard rates for reservations of standard guest rooms at participating Marriott Bonvoy hotels when booked direct (terms apply), as well as complimentary Gold Elite status , which offers late 2 p.m. checkout (upon availability), among other benefits. The Amex Fine Hotels + Resorts program offers early check-in when available and late checkout at 4 p.m.

Looking to capitalize on hotel benefits like late checkout? A host of c redit cards offer hotel complimentary elite status so you can take advantage of perks like free Wi-Fi, late checkout, early check-in, and much more

These benefits can provide essential value for bleisure travelers. The IT manager we spoke to told us, “When I go to European destinations like Madrid, I stay in hotels with free and fast Wi-Fi and work U.S. ET hours. This frees up my morning on Central European Time for exploring the city, cafes, etc., and as Madrid has a later nightlife, I still have time for dinner after work. Without early check-in, this would be more difficult. And thanks to late checkouts due to hotel [elite] status, I can often put in 8 hours at a hotel on the day of departure and then fly home or onwards to another destination for some additional time off. That certainly helps, too.”

The Future of Bleisure Travel Rewards

Mr. Johnson looks at these types of perks from the eyes of an event planner, floating the possibility that hotels could further reward business travelers that tack on additional leisure days after meetings and events. “I’d love to see hotel properties get creative with how they reward and incentivize business and bleisure travel , especially for meetings and incentives attendees,” he said.

And we’re hoping to see the same. We think that beyond just a variety of amenities, hotel loyalty programs should incentivize business travelers with discounts, additional points, and perks, encouraging them to become bleisure travelers, which is a win-win for everyone.

Obviously, you can’t always pick where your company is hosting a business trip, meeting, or corporate retreat. But if you have any say in the matter or are able to work remotely, consider these hotel brands, which offer amenities and perks to bleisure travelers, digital nomads, and remote workers . Likewise, meeting planners and corporations should take note of which hotels are catering their offerings toward bleisure travelers.

Hyatt Hotels

Hyatt’s Work from Hyatt program offers hotel rooms for daily work use, but bleisure travelers should perhaps consider its Great Relocate program, ideal for digital nomads and remote workers who want to combine working with a vacation for a period longer than 29 days. Find this program in 125+ hotels throughout Africa, Europe, India, and the Middle East, including popular destinations like Paris and Dubai. It offers perks like discounts on laundry services and complimentary boardroom access.

Loyal to Hyatt? Get The World of Hyatt Credit Card to earn bonus points on Hyatt hotel stays.

Crowne Plaza Hotels

Crowne Plaza’s Plaza Workspaces are hybrid spaces designed to adapt to whatever a bleisure travel needs, from co-working and collaboration spaces to large meeting rooms. Find them at Crowne Plaza locations in cities including Atlanta and Los Angeles.

Arlo Hotels

This trendy boutique chain has business offerings like cool co-working spaces and rooftop bars for when you’re ready for an after-work drink or weekend hangout spot. Booking an Arlo Means Business stay means you’ll get 40% off the best available rate , waived urban fees, and late checkout when available. Arlo properties are located in Chicago, Miami, and New York.

Home rentals are also an easy way to combine meetings, remote work, or corporate travel of any kind with a leisure trip . They’re especially ideal for longer trips or for anyone who wants to work remotely but also take time off for a vacation, too.

How Bleisure Travelers Can Maximize Home Rentals

Websites like Airbnb have filter options like “dedicated workspace,” and you can also filter for any leisure amenities you’d like to have from pools to BBQ grills and more.

Some vacation rentals also offer long-term discounts for week or month-long stays that can make them more affordable for bleisure travelers. Some may even have multiple work areas, relaxing outdoor spaces, or office supplies, or are kid- and pet-friendly so you can take the whole family along. VRBO allows users to filter properties by “family-friendly,” ideal for bleisure travelers who want amenities for the kids like high chairs, cribs, play areas, etc.

It’s always a good idea to read reviews and see what people say about working remotely at a given property. Message the host to check the Wi-Fi speeds, too!

One senior marketing executive at a New York City-based media agency told us he loved a recent bleisure trip to Mexico, thanks to an incredible rental he was able to find. He was there for almost 4 months, working during the week and taking long weekends to relax, unwind, and discover more about the local culture. “The most important amenities to me were speedy Wi-Fi and organizing with the host to have a weekly cleaner, with whom I was able to chat and practice my Spanish. It felt like home and was the perfect place to decompress and have a vacation after long work days,” he said.

How Rental Property Hosts Can Cater to Bleisure Travelers

If you’re a host, make sure to update your listing and explain why it’s a great fit for business or bleisure travelers, take photos that accurately reflect workspaces (extra points for Zoom-friendly backgrounds) and leisure amenities, and offer discounts for longer stays . You can even include words like “leisure,” “business,” “digital nomad,” or “remote work” in the description. Extra amenities, such as complimentary office supplies or well-stocked kitchens, can go a long way, too.

Every bleisure trip is different, of course, but it’s best to pack day-to-night pieces that can work for both a meeting and a leisure activity, like dinner or a stroll around town. Obviously, weather and destination are both big factors when it comes to packing, but packing layers is a good idea, as well as pieces that can pull double duty. A mix-and-match capsule wardrobe that works for a variety of occasions and situations is key.

When in doubt, make sure you concentrate on business wear because it’s a lot easier to pick up a swimsuit coverup or sunglasses at the hotel gift shop or in town than it is to find a perfectly tailored suit. Don’t forget any gear you’ll need for work, like a mouse, chargers, microphone, headphones, etc., and throw in your favorite vacation items, too, like that beloved baseball cap and a good poolside read.

Bleisure travel is trending, and we don’t see it going anywhere anytime soon . As Ms. Chaulet put it, “Bleisure is much more convenient today,” and we couldn’t agree more. Take advantage of that company-funded plane ticket and add on a few vacation days after a business trip. You’ll likely return home a healthier and happier employee.

For rates and fees of the Marriott Bonvoy Business ® American Express ® Card, click here .

Frequently Asked Questions

What are the benefits of bleisure.

Bleisure travel has numerous benefits. To start, it can benefit the traveler, because they can save money and time while having leisure and vacation time during a work or corporate trip. It also helps companies, as employees are happier and better rested after a bleisure trip. Finally, hotels can benefit from customers staying longer by adding additional days to a corporate trip, event, or meeting.

What is the concept of bleisure?

Bleisure is the combination of business and leisure travel. It refers to anyone that takes a work trip but also enjoys a vacation, too. Post-pandemic, bleisure travel has become very popular, as flexible work schedules make the concept easier to manifest.

What is the difference between workcation and bleisure?

A workcation isn’t as great as it sounds. It happens when you take a vacation but end up doing work. In contrast, a bleisure trip is taking a work trip and adding an element of vacation to it.

What does bleisure mean in tourism?

Bleisure is the combination of 2 types of travel: business and leisure. Bleisure travelers usually work or are in meetings during the day, but enjoy tourism during the vacation element of their trip.

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About Lori Zaino

Lori is an intrepid traveler who loves creating itineraries that exude “luxe on a budget.” She’s written for CNN, NBC, The Infatuation, and more, and loves to muse about points-fueled trips to Sri Lanka, Sicily, and Myanmar.

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The Rise of Bleisure Travel: Explaining the New Trend in the World of Work

What is bleisure travel?

What motivates bleisure travel, how long is the average bleisure trip, what do bleisure trips look like, why is bleisure travel so popular.

• Travellers can visit a destination with a lower rate for a longer stay. If you’re going for a conference, for example, you will save money on airfare and accomodations. In short: your company is helping subsidise part of your holiday.
• Many travellers are bringing their friends and family on bleisure trips, so they can spend less time away from their loved ones and get to enjoy the trip together.
• Sometimes, people will revisit a location several times. This means getting to know a location and culture better.
• In 2021, the World Economic Forum cited that business travel had been one of the biggest contributors to carbon emissions. Though there’s still a long way to go to make business travel more sustainable in general, bleisure is an attractive option for those who value the impact this type of travel has on the environment.

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Simple Flying

What is 'bleisure' travel & why is it on the rise.

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Examined: The Impact Of The Olympic Opening Ceremony's Airspace Closure On European Aviation

The future of the cr929 - the plane set to challenge airbus & boeing, not just aeroflot: which other airlines are operating the most international flights to & from russia.

Until recently, passengers were typically classified into two categories: business and leisure. Fares , service offerings, and schedules were strategized based on these two distinct traveler types. However, as a result of the pandemic, the air travel landscape evolved, blurring the lines between work and holiday travel .

Work hard, play hard

While the demand for 'bleisure' had been growing before the pandemic, the market took off only after the widespread travel disruptions caused by lockdowns worldwide.

So, as the demand for air travel continues to regain momentum , more business travelers are opting to make the most of their work trips by including leisure activities in their travels. In fact, Forbes wrote that as many as 89% of people planned to add personal vacation time to their business travel in 2022.

Discover more aviation news about the passenger experience here.

Another reason ‘bleisure’ is on the rise is the generational shift: the growing population of millennials and Gen-Zs (who tend to value work-life balance more than other generations) in the workforce.

'Bleisure': the perfect blend

'Bleisure' travel has numerous benefits for both travelers and businesses. For travelers, it's a great way to break up the monotony of business travel and explore new destinations. It allows them to experience new cultures, try new foods, and see new sights. Furthermore, some business travelers choose to bring along a companion to spend a few extra days together.

For businesses, 'bleisure' travel can be beneficial as well. It can help attract and retain top talent, as it allows employees to enjoy a work-life balance. Additionally, it can help reduce travel expenses, as employees may be willing to pay for their leisure activities while on their trip. And needless to say, for airlines, the rise of 'bleisure' has created an avenue for new sales opportunities.

Get all the latest aviation news right here on Simple Flying

Rising trends

As stated in the "Top Passenger Behavior Trends to Follow in 2023" report by the Passenger Experience Forum:

“Until recently, airlines had divided passengers into two categories, business and leisure, leading the carriers to bifurcate strategies for pricing, seating and schedules. However, since the pandemic, these distinctions got blurred – forcing airlines to reconsider and retool schedules, prices and even the flights themselves to account for the changing tides.”

This change has resulted in more airlines and travel agents offering packages that include both business-class tickets and leisure activities, such as tours. On that same note, some carriers are providing multi-city flights and flexible booking options so that business travelers can extend their trips beyond their business obligations and take advantage of the opportunity to explore new destinations without breaking the bank.

So, what does the future hold for the ‘bleisure’ market? Marvin Lee, account manager for marketing and alliances at Asiana Airlines , told Travel Weekly:

“With the increasing globalization of business and technology, the once-discrete line between business and leisure travel will blur further.”

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Sources: Passenger Experience Forum , Travel Weekly , Forbes

Matador Original Series

Bleisure is the next biggest trend in travel, and it’s redefining the work-life balance.

“Business or leisure?” It’s a question that’s been asked a million times at hotel check-in desks, car rentals, and airline ticket counters all over the US and the world: “Are you traveling for business or leisure?” Fun or work? Now there’s a new answer: bleisure.

What is bleisure?

Otherwise known as a “bizcation” or “workcation,” bleisure travel is a growing trend where business travelers tack on a few extra days at the beginning or end of a business trip for some “me time.” These extra days can be used to explore the destination more, relax and recharge , or just have a slow day or two to catch up on work.

Why is bleisure becoming so popular?

While in the past bosses might have frowned on this (and employees were unsure of policy and too afraid to ask), over the past few years there’s been a shift in communication with boss and employee being on the same page regarding a bleisure extension.

There are several reasons bleisure travel is starting to take off. First is the type of travelers making these trips: millennials. Growing in power and numbers in the workforce, the millennial generation is traveling more for business and going on more business trips than past generations, taking an average of 7.4 trips a year.

This feeds into the second reason, which is a better work-life balance, something that millennials have expressly prioritized regarding when and where they work. Millennial employees want to be seen and appreciated as valued members of a company, not replaceable cogs, so they apply to and work at companies that treat them as such, allowing them to balance work and their personal lives.

“The rise in bleisure travel correlates with the fact that more and more people want to create a better work-life balance for themselves,” says Hertz vice president of travel distribution sales Maurice Honor.

Employers have been grappling with this new workforce trend and, eager to retain personnel, are opening up to ideas and policies like bleisure as it prevents burnout and promotes loyalty — a happy employee is a better asset to the company overall, with increased productivity and a greater likelihood of staying at the company for the long-term. So if that calls for a few extra days of some off-time here and there (especially given that, as the first generation to enter the workforce with technology and the internet, millennials are constantly tuned in anyway) then companies are getting on board and adding bleisure policies, which vary from company to company on details like hotel stays, what can be discounted as a business expense, length of extension, etc.

And it’s not just hip start-ups full of young people that are incorporating bleisure: major corporations are taking notice, with influential players in the business travel markets like AMEX Global Business Travel writing and sharing blog posts and articles detailing the many benefits of allowing employees to take bleisure time. Top travel companies like Expedia have also been running studies on bleisure travel to demonstrate its benefits and scope.

How does bleisure work practically?

“But wait. Won’t the employee still have to pay for their own hotel for the extra nights, as well as meals and stuff? If they’re in a major city, that won’t be cheap!”

True, adding a bleisure day or two will be on the travelers’ own dime . But they can still take advantage of some of the many perks of business travel that will reduce costs, like asking to use the company’s lodging rate at the hotel. A lodging rate is a reduced per-night fee negotiated between the hotel and the company that can save major bucks, and many companies are already implementing this into their bleisure policies for jet-setting employees to use.

Bleisure has already made itself at home in the US, with top domestic destinations like Seattle , Denver , Atlanta , and more. Smaller cities like Minneapolis or Tampa that may not otherwise receive huge tourist numbers, but do see a lot of business people, can also be appealing for a long weekend. While there may not seem like a ton to do, a craft brewery or trendy food hall is usually never far away, and personal trip expenses can be kept very low.

Adding a bleisure addition to international trips is also on the rise, with 80 percent of business trips abroad having been extended. With the company footing the bill for that international flight to Tokyo , one of the leading international bleisure destinations, why not?

A version of this article was previously published on September 4, 2019, and was updated on February 3, 2022.

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What Is Bleisure Travel and How Does It Impact the Hospitality Industry?

Bleisure travel what is bleisure travel and how does it impact the hospitality industry.

While on-premise dining, leisure travel and other pre-COVID practices have returned in the travel and hospitality industry, business travel has yet to recover. But that doesn’t mean it’s gone.

It’s just morphed into a different form, often referred to as “bleisure travel,” or the combination of business and leisure travel.

According to Publicis Sapient’s 2022 Generational Travel Survey , millennial travelers (ages 26-40) can complete almost 50% of their workload remotely.

About ⅕ of this age group has planned to take four or more leisure trips in 2022, with the average being 2.5. However, the average number of purely business trips planned for the same time frame is just 1.6.

Reveal the full 2023 Outlook

With the rise of remote work, pent-up demand for vacations, and new norms for socializing and working, the hybrid business travel trend is allowing travelers to combine vacations and business trips to accommodate their lifestyles better.

How can the travel and hospitality industry capitalize on this growing movement to replace lost business travel revenue, increase loyalty and find new customers? One answer is optimizing travel offerings for corporate retreats.

What is bleisure travel? Bleisure travel is a term describing a hybrid between business travel and leisure travel.

“It’s gone through several evolutions at this point,” says Ed Vanga, head of product at Publicis Sapient for Homes & Villas by Marriott International. “Now, it’s a verb: I’m going to go bleisure.”

Remote work in exotic locations

In the early pandemic days, bleisure travel was a synonym for digital nomad life. Picture a young, single corporate or startup worker whose company goes remote. People started traveling to exotic locations to simultaneously work a 9-to-5 and travel in their spare time. Slowly, the trend picked up to include families as well.

New patterns are emerging within the bleisure category outside the typical remote work stereotype.

The extended business trip

Extending a business trip to accommodate leisure travel with family and friends has existed since long before COVID-19. Still, it’s become a much more accepted practice in recent years.

Picture a married businesswoman heading to a conference in Paris. After the conference, her partner flies to the conference location to meet up, spending a week together in Paris and the South of France. With limited vacation time and a limited budget, it makes sense for consumers to combine business trips with vacations in 2023.

The corporate retreat

The third category of bleisure travel, corporate retreats, has transformed to take on a whole new meaning in a remote work–fueled world and is quickly becoming a staple of bleisure travel.

Corporate retreats used to describe C-suite executives flying to a luxurious location to discuss big ideas, or on the other end of the spectrum, a day of out-of-the-box brainstorming at the office. Now, they’re a modern combination of vacation and team bonding.

Also known as company offsites, these corporate trips gather teams, departments, intern classes or entire companies together for a vacation in a new destination. Maybe it’s a thriving cultural metropolis like London. It could even be the Grand Canyon.

The goal of these trips is to allow co-workers to meet face to face, which is often a first for many who live on opposite sides of the country, or even the world.

What is a bleisure corporate retreat? So, what types of itineraries are modern corporate retreats looking for?

The destination.

For starters, companies are looking into unique and new destinations to plan trips. The location won’t be limited to hotels next to the home office; they could be looking for vacation spots central to employees, conducive to fun activities, or motivating enough to convince employees to travel.

The accommodation

Many corporate customers are open to different accommodations than the typical hotel block with a partner hotel chain. Depending on the size of the group and the location, they’ll consider local hotels, inns or even vacation rentals—whichever option provides the best value, offers seamless booking and has the most added perks will be the winner.

The activities

Alongside the traditional conference room PowerPoint presentation meeting, many teams want to engage in large group recreational activities, like fitness and wellness workshops, sports, games or cultural experiences.

Millions of employees have entered the workforce or new roles fully remotely and haven’t yet met their teams. While pandemic health concerns have postponed corporate retreats and offsites, companies are now ready to plan future trips.

How can the hospitality industry capitalize on the corporate retreat and other bleisure travel trends moving forward?

“The flawed assumption that a customer is yours for a period of time because they are chasing status funded by their company no longer holds,” Vanga said. “It’s time to make the loyalty experience a bit more interesting.”

— Ed Vanga , Head of Product, Publicis Sapient

Five ways the hospitality industry can capitalize on bleisure travel

According to vanga, hotel companies can make their offerings more attractive to the bleisure traveler through micro strategies. it’s time to put more thought into those little enhancements around the edges that can keep a customer loyal., one investing in short-term rentals for business and bleisure travel.

Home rentals are almost always optimized and advertised for vacations. Still, as business and vacations begin to blend, companies can consider what offerings will make short-term rentals more attractive to business and bleisure travelers.

Some companies are even looking for short-term rentals rather than hotel blocks for company travel and retreats.

Curating homes or villas with the appropriate working areas, Wi-Fi, bedroom/bathroom setups and accessibility is key, whether rental properties are being used for corporate retreats or just remote work.

“This is something hotels wouldn’t have entertained before the pandemic. ‘It’s too wacky. We’re too conservative for that. There’s not enough money in the business,’” Vanga said. “But there’s been a mindset shift.”

Two Partnering with brands for product extensions

The top concern for travelers planning a trip is getting good value for their money, whether they travel for business or leisure. Companies planning retreats are often looking for perks that will set hotels, restaurants and other experiences apart from the rest.

Hotel chains can partner with brands to offer company swag as part of a retreat experience, like notebooks, clothing, whiteboards, backpacks and more.

“Now, even the business travel coordinators are looking for value,” Vanga said. “It might be the same price, but if we do this , the team gets this extra perk. At the end of the day, they’re buying an experience.”

Three Creating a hospitality experience ecosystem

Another perk that bleisure travelers are looking for is integrated travel experiences. More than half of travelers are looking to stay in hotels that offer all-inclusive experiences, including food and drink as well as activities, according to Publicis Sapient 2022 research.

Hotels can set themselves apart by offering team dinners, classes, games, activities and more as convenient on-site add-ons through the same booking portal. This upselling will make every single retreat purchase more valuable for the consumer and more profitable for the hotel.

Vanga refers to this as the “experience ecosystem.” “Hospitality companies need to start building solutions for these customer needs. The ultimate goal is to own the entire travel itinerary.”

Four Renewing the focus on the daily guest experience

While Airbnb has previously dominated the rental and experience space, research shows a renewed interest in the reliability of the guest experience that hotels bring to the table.

Over 60% of travelers prefer to stay in an upscale or budget hotel, compared to just 15% that prefer a short-term rental like an Airbnb.

“One of the major differences between Airbnb and hotels is the guest experience,” Vanga said. “Airbnb makes no attempt to guarantee your experience. It’s ‘guest, meet host.’ With hotels, it’s ‘Can we get you a glass of water while you check in? Here’s a hot towel if your room is not ready yet.’”

One of the biggest concerns that bleisure travelers face when booking trips is getting what they’re paying for. This concern is amplified when it comes to corporate retreats.

Vanga suggests going back to basics when it comes to the experience of a typical guest at a hotel property—from the concierge service, to transportation, to the communication if any issues arise.

These little things matter for the bleisure traveler moving forward as they decide where they’re going to stay.

Five Optimizing for optionality and bleisure travel

The travelers of 2023 won’t exactly be corporate or leisure; they’ll be both. The optimal customer travel experience will ideally offer optionality for work, play or a personalized combination.

Customers might want to book accommodations for a retreat—and continue that retreat into a vacation. Or, they might be looking to book a workspace and a yoga class for their team offsite. The more optionality, seamlessness and ease of booking hotels can provide, the better.

“The flawed assumption that a customer is yours for a period of time because they are chasing status funded by their company no longer holds, it’s time to make the loyalty experience a bit more interesting.” Ed Vanga , Head of Product, Publicis Sapient

Read the rest of the series:

• Article 1: Regenerative Tourism: Building Sustainable and Luxury Experiences Driven by Technology
• Article 2: The Food and Dining Industry Enters the Metaverse

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What is “bleisure travel” here’s how to work, play, stay, and enjoy with casai.com.

The term “Bleisure travel” is a concept currently reshaping our traditional boundaries between work and leisure. This guide—penned from the heart of Casai.com, aims to illuminate this unique path for a new era of travelers and professionals. The Rise of Bleisure Travel In the ever-evolving tapestry of travel, a new trend has emerged with a […]

The term “Bleisure travel” is a concept currently reshaping our traditional boundaries between work and leisure. This guide—penned from the heart of Casai.com, aims to illuminate this unique path for a new era of travelers and professionals.

The Rise of Bleisure Travel

In the ever-evolving tapestry of travel , a new trend has emerged with a promise to revolutionize the way we perceive our journeys: Bleisure Travel. Coined to address the growing trend of combining business trips with leisure time, the term “bleisure” reflects a significant shift in the travel industry, blurring the lines between work and play. 

Of course, this innovative balance of business and leisure emerged from the continuing digital revolution we’re in today. However more compelling propositions for the modern professional are coming out of the woodwork that’s worth exploring. 

With remote work becoming the norm for many employees worldwide no thanks to the pandemic, today’s globe-trotting workforce is increasingly merging work trips with potential escapades . More are even extending their work/play stays to soak in the sights of a new city or unwind on a serene beach as it has truly become irresistible. 

With 60% of business trips now turning into bleisure adventures , this is no longer just about travel. It has also redefined everyone’s concept of work-life balance. Today, every destination can become a seamless fusion of productivity and pleasure. 

In the sections to follow, we’ll see how platforms like Casai are at the forefront of this revolution , offering accommodations designed to meet the needs of the modern traveler. Join us as we learn more about this bleisure phenomenon, starting with the historical transitions in hospitality that have led to the rise of bleisure travel. 

A Glimpse into Hospitality’s Evolution

Did you know that the world’s first recorded hotel dates back to 705 CE in Japan ? Fast forward to modern times, and we witness the transformation of the hospitality industry from serving the elite to accommodating the preferences of diverse travelers. The narrative of hospitality weaves through decades of transformation, marking milestones from the luxury-centric early 20th century to the digitally revolutionized present. 

The initial phase glorified opulence, with landmarks like The Taj Mahal Palace epitomizing luxury. Then came the 1980s, when the inception of boutique hotels introduced more personalized experiences that focused on the unique preferences of travelers. Such changes truly present a stark contrast to the uniformity of previous decades.

The digital era further democratized travel for many traveler types. Intuitive travel platforms like Airbnb and rentbyowner.com ushered in an age of accessibility and local immersion . This pivotal moment set the stage for Bleisure Travel, marrying the efficiency of digital bookings with the depth of cultural experiences. 

Today, hospitality isn’t just about accommodation anymore. The industry is also centered in creating a bridge between the global traveler and the local essence, crafting experiences that resonate personally and professionally. 

As we look further into the unique traveler needs and technologies that shaped today’s dynamic hospitality landscape, we simply cannot miss the emergence of the bleisure boom among millennials.

The Bleisure Boom: A New Era for Travelers

Millennials are at the forefront of the Bleisure revolution . This generation demands more than mere accommodation. They seek environments that foster both productivity and personal growth. They have sparked a paradigm shift by valuing experiences and flexibility above all. 

Of course, the rise of remote work and adventure travel also catalyzed this trend, making the integration of business and leisure desirable and essential.

And becaus Bleisure Travel caters to this ethos, more companies now offer ideal lifestyles that embrace the fluidity between professional obligations and the joy of exploration. This new era of travel blurs the lines, enabling professionals to conduct a morning meeting in a well-equipped urban apartment before immersing themselves in the local culture by afternoon. It’s a true testament to the travelers’ evolving desires, mainly to enrich their lives without compromising or even pausing their careers.

Casai : Crafting the Ultimate Bleisure Experience

At Casai.com , we understand the unique needs of the bleisure traveler, curating spaces that epitomize the harmony of work and wanderlust. Blending the spirit of “ casa ” (home) and the power of AI (artificial intelligence), our accommodations are more than mere places to stay. We transform them into gateways for immersive experiences, designed with the modern nomad in mind. Here are our core principles:

Thoughtful Design and Prime Locations

Each Casai property marries aesthetics with function, situated in neighborhoods that pulse with culture and vibrancy. Featured spaces are sanctuaries designed with creativity and relaxation in mind, properties that ensure a seamless transition from work to leisure.

Tech-Enabled Convenience and Personalization

As part of the TravelAI network, we harness technology to streamline the travel experience _ from effortless booking to seamless, personalized stays that adapt to the unique tastes of our guests. Casai.com’s commitment to innovation transforms each visit into a bespoke journey.

Safety, Security, and Local Culture

With state-of-the-art security and a dedication to health, wellness, and sustainability, we aim to provide peace of mind. By allowing guests to focus on what truly matters— exploring and experiencing , we gain trust in how we marry both human touch with digital tech. Our connections with local artisans and businesses invite guests from all over to connect with the essence of their destination. That’s because we believe in fostering a sense of community and belonging, most of all.

Optimized for Work and Play

Recognizing the dual imperatives of the Bleisure traveler, most of Casai’s featured accommodations feature reliable Wi-Fi, ergonomic workspaces, and local amenities that encourage exploration and enjoyment. We don’t kid around in ensuring every stay that’s centered on Bleisure Travel is both productive and pleasurable .

Staying with Casai : Bleisure-Perfect Homes We Vouch For

We know that every journey that blends business + leisure requires a special kind of accommodation — one that not only provides a comfortable place to rest but also caters to the needs of both work and play. With our innovative approach to hospitality for digital nomads and bleisure travelers, these properties offer unparalleled experiences in some of the world’s most vibrant cities:

Urban Loft in London

A chic one-bedroom loft in the heart of New Cross , offers high-speed Wi-Fi, a smart TV, and a functional kitchen. Its prime location near New Cross Station and stunning views of Canary Wharf from the Juliet balcony make it ideal for those exploring London’s dynamic culture while staying connected.

Bluewater Island Apartment in Dubai

This luxurious 4-bedroom apartment features breathtaking sea and skyline views, high-quality finishes, and modern amenities, catering to the needs of working professionals. Located in the exclusive Bluewaters community, it’s perfect for experiencing Dubai’s brand of Bleisure Travel.

H2O Stay Ikebukuro in Tokyo

Ideal for those who prioritize convenience, this 1-bedroom condo in Toshima offers free WiFi, a desk, and kitchen amenities, set against Tokyo’s bustling city life. Its location ensures easy access to business districts and local attractions, making it a top choice for bleisure travelers.

Embrace Bleisure Travel with Casai.com 

As we stand at the cusp of a new era in travel, Casai is poised to redefine the bleisure landscape. We offer accommodations and experiences that resonate with the modern traveler’s desire for balance and breadth. 

Our commitment to blending work and leisure, supported by innovative technology and a deep understanding of our guests’ needs, ensures that each journey is memorable, meaningful, and uniquely yours.

Discover a world where the lines between business and leisure blur. With Casai , experiences that enrich your professional and personal life are only a few clicks away. 

Join us on this journey and redefine the way you travel .

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What Is Bleisure Travel And Why Is It Increasing In Popularity?

There's an emerging trend in travel and it's called bleisure. It's a portmanteau of "business" and "leisure," and it describes how business travelers add some leisure time alone or with family before or after fulfilling their work responsibilities, such as attending events. Bleisure is not a new concept — the term was coined back in 2009 — but it has gained some momentum following the pandemic.

And, it doesn't appear to be a fad either, with some travel experts going as far as saying that bleisure will be "the new business trip" (via the American Hotel & Lodging Association ). In 2018, i.e., before the pandemic, Expedia Group found that, on average, more than 60% of business travelers extended their trips to enjoy some leisure time. This figure increased in 2021, with TravelPulse reporting that 89% of business travelers planned to extend their vacation for some personal time within a year.

Who travels for bleisure?

Bleisure travelers either go on a trip alone or with a group, with those attending a convention or conference (43%) most likely also including some leisure to their travel than those going on an offsite team outing (24%) or a sales trip (9%), according to Expedia Group . While millennials and those in the tech industry may have started bleisure travel, the trend has now become more mainstream. The National Car Rental State of Business Travel Survey found that 86% of millennials, 76% of Gen-Xers, and 73% of boomers extended their work trips to include some leisure time.

Bleisure has also expanded beyond tech professionals. "When we started, we'd just get people from the tech industry," Outsite founder Emmanuel Guisset told the Financial Times . "It has spread to creatives and consultants, and now more corporate types with families. We've also hosted bankers for the first time during [COVID]."

Furthermore, the Global Business Travel Association (GBTA) noted that those in middle management (42%) do more bleisure travel than executives (31%) and entry-level employees (27%). "It's people from all different levels: we thought it might be more entry-level, but we found managerial does it as well," Jeanne Liu of the Global Business Travel Association told the BBC . "It's opportunistic: it depends if you're going to a place you like and that you want to spend time in."

Why is bleisure travel becoming more popular?

The opportunity lies in the fact that you're basically going on a vacation for less, and who doesn't want that? Your employer will be paying for the airfare and accommodation, at least during the business portion of your travel. However, what you'll have to shell out will still be less than if you had paid for the entire trip yourself.

And with COVID-19 travel restrictions still in place, it makes sense to make your journey worthwhile by extending a few days at your destination for some rest and relaxation. "Executives have been asked by their companies to reduce travel, on top of the [pandemic-related] restrictions, so this has meant they take longer stays in destinations," Matteo Atti of VistaJet said at a Financial Times conference. "They place many more meetings in one trip and they often end up mixing work and private time."

An extended stay also means you have more time to explore the place and learn about its culture. Plus, the ability to bring along our loved ones makes the vacation more memorable. As a result, bleisure travelers are able to achieve work/life balance. "Travel wellbeing relates to job satisfaction, which means people stay productive and stay longer in their jobs," Jeanne Liu explained to the BBC.

The Rise of Bleisure Travel and How to Make the Most of it

Table of Content

What is bleisure, who are bleisure travelers, reaching bleisure travelers, adjusting your offers for bleisure travel.

Over the last few years, there’s been a growing trend around business travel. People are starting to mix their work trips with leisure, also known as bleisure travel.

This trend presents a new opportunity for tour and activity providers. The growing bleisure segment largely consists of both millennials and more experienced travelers. Both groups have their own purchasing habits, different from the typical tourist.

By reaching them at the right place and time with special offers, you gain an advantage over competitors. In addition, the opportunity to boost your referrals and positive reviews online can have a long-term impact on your business.

In this post, we’ll suggest the best ways to reach bleisure travelers and tailor your deals for them. But first, we need to look at what exactly bleisure is and what characterizes bleisure travelers. This way, we’ll get a better understanding of the trend.

Ready? Let’s dive in.

Bleisure is a mix between “business” and “leisure”. It means combining work trips with fun activities while abroad. In simple terms, bleisure mixes business travel with entertainment.

This travel style is getting more common according to studies. Consider this data quoted by Forbes:

• 78% of millennials intentionally add personal time on a business trip ( source: Chase )
• 57% of companies have a policy for young employees to extend business trips with vacation time ( source: AMEX Global Business Travel )
• 74% of frequent business travelers wish their corporate travel policy included a budget for entertainment ( source: Swapnil Shinde, Co-Founder and CEO of Mezi )

And while normal business trips last 2 days on average, bleisure travels can often be 6 days long or more .

Not only do the stats back it up, but many companies see considerable effects from bleisure travel on their bottom line. For example, travel agency CheapOair reports over 20% annual revenue growth in bleisure travel for the last 3 years straight .

There are many reasons bleisure travel is on the rise. To start with, it’s beneficial for employee satisfaction and it costs next to nothing for employers. Tickets are often cheaper when you stay over Saturday. This means companies don’t spend much extra while improving staff morale and attracting better talent. In fact, Booking.com suggests that 30% of people would accept a job with a lower salary if it offers more business trips .

Aside from offering cheaper plane tickets, airlines, and travel agents encourage bleisure through their sales and marketing. This is no surprise – they also get extra revenue through referral fees and longer stays.

In addition, more and more companies are ditching the office and work remotely, making it easier to work and travel for fun at the same time. This is magnified by freelancers and indie entrepreneurs who travel almost full-time, also known as “digital nomads”.

If that’s not enough to prove bleisure is a thing, consider apparel startup Par en Par which creates clothing specifically for bleisure travelers.

According to the CWT survey , bleisure travel is common among millennials aged 25-34. However, the second largest group are middle managers aged 36-54 with average annual incomes close to $80,000. They most often come from the tech industry and represent a lucrative segment overall.

Sometimes it could be a full team retreat where all employees in a company meet in a single location for a few days or weeks of work and fun. Bleisure travelers are typically male, with a US study suggesting that men take more work-related trips (70% male vs 30% female). For a full profile of bleisure travelers, you can also check out this research summary by Altexsoft .

As you can see, bleisure presents a new, lucrative, and growing market segment to target. Considering bleisure travelers in your offerings and marketing communication can give you an advantage over competitors. Not just in terms of revenue, but also valuable referrals and online reviews leading to a long-term benefit for your business.

So how do you capitalize on this opportunity? By knowing who bleisure travelers are and what they want, you can reach them at the right time and place with high-value, tailor-made offers. Following are some of the best ways to target bleisure travelers based on their profile and purchasing habits.

Travel agents and related businesses

You can advertise on travel agent networks so bleisure travelers see your offer while booking a trip. You can also partner up with related businesses like co-working spaces, transport, and even restaurants. This way you can delight your bleisure customers while getting referrals and new business relationships.

Did you know Regiondo partners with 150+ travel agents so you can get your offer in front of millions of people each month? Try our booking software for free and see what you can achieve with such a vast distribution network.

Content marketing

You can also create special content offers for bleisure travelers. What are the things they need to know about your city? What are the best places to stay? The coffeeshops with the fastest wi-fi? The most convenient office spaces? If you pop-up in Google while they do their research, it’s more likely that they’ll try your tour or activity and even get on your email list. This leads to the next good way to reach bleisure travelers:

Email newsletters

If you do your research well, you can find a number of companies with dedicated bleisure policies for their employees. You might even find out if they have a client in your location that they visit often. This is especially relevant if you’re based in a large financial or business center. Find out which companies allow and encourage their employees to mix business trips with some fun. Then offer them a special newsletter with discounted packages. You might just get a spotlight feature every time someone in the company is coming your way.

Networking events

You can also stay on top of relevant networking events and promote them in exchange for a mention as a sponsor. And if you have the capacity, why not organize an event yourself? This way you can raise awareness among both local businesses and international travelers.

If you’re in a location that’s popular with digital nomads, you can create a special event that can result in substantial referrals later. There are many digital nomad online groups where people exchange recommendations for places around the world.

Partnerships

You can also partner up with some loyalty programs, even credit cards if you’re lucky. Frequent travelers will often amass points so they might as well spend them on your tour or activity.

Highly targeted advertising

You can advertise on specialized blogs for bleisure, such as the Tagalong Traveler . Other channels are Facebook and especially LinkedIn, which allows you to reach people with specific job titles. Professional groups and forums online can also be a good way to get your tour or activity in front of a relevant bleisure audience.

Now that you know how to reach bleisure travelers, what are the offers that they are most receptive to?

Special discounts

Being millennials and digital nomads , bleisure travelers are often price sensitive. Adding juicy discounts and coupons can be a great way to entice them to come along and try out what you have to offer. If you’ve already set up your online shop with Regiondo, here’s a guide to creating your first discount code .

Group packages and +1 offers

The more experienced group of bleisure travelers often bring a partner or even their whole family along. For them, as well as for team retreats, it’s a good idea to set up fun group packages that come with perks like transportation, photos, and videos. Many corporations will appreciate the ability to share photos and videos of their fun retreat on their social channels – hassle free. This might even get you a few backlinks and social mentions!

Back to the basics

Of course, you also need to get the basics right which is valid for non-business travelers as well. Things like having your website and offers translated in major languages or at least English , as well as providing easy travel instructions are a must.

While bleisure travel is relatively new, it seems like it’s here to stay. The data and research so far indicate that the segment is growing and represents a good opportunity for tour and activity providers. As long as you reach bleisure travelers at the right time and place with the right offers, you should get a strong advantage and long-term profits from it.

You might also like:

• Travel Like a Local: How Tour Operators Can Make the Most of This Trend
• Health Tourism in the EU: Facts and Figures
• Virtual Reality in Travel: 9 Applications for Tours, Destinations & Activities
• 9 Tourism Trends That Will Shape the Travel Industry in 2020 and Beyond
• The Rise of Solo Travel and How to Make the Most of it
• When Numbers Matter: The Travel Statistics You Need to Know About
• The Rise of Experience Tourism and What It Means for the Leisure Industry

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What is Bleisure Travel and why is it becoming a trend? 

For those who must travel for business purposes, bleisure travel has become an excellent opportunity.  in fact, more and more business travelers prefer bleisure travel, which is precisely why the hotel industry must consider it in order to provide users with the best possible comfort. in this article we will explain what bleisure is and […].

For those who must travel for business purposes, bleisure travel has become an excellent opportunity .   In fact, more and more business travelers prefer bleisure travel, which is precisely why the hotel industry must consider it in order to provide users with the best possible comfort.

In this article we will explain what bleisure is and what its main benefits are . Knowing this, you will discover how your hotel can take advantage of this increasingly popular form of travel.

Table of Contents

What is Bleisure travel?

The phrase Bleisure travel is the result of combining “business travel” with “leisure travel”. Consequently, Bleisure travel is now used to refer to travel that combines the characteristics of business travel with those of leisure travel.  

In other words, people travel to certain destinations mainly for business commitments and extend their stay for a few extra days to enjoy activities like an ordinary tourist . These activities can be walks through places of historical and cultural importance, walks through parks or visits to the beach.  

This type of travel can bring advantages for business travelers and their employers as well as for those who work in the tourism industry. For the business traveler, a few days of leisure can translate into reduced stress and increased motivation and productivity. In this way the employer would also be earning more.

And of course, for the owner of a tourist accommodation, the growth of bleisure travelers means more hotel occupancy.

Bleisure Travel: a growing market segment

Bleisure travel has been showing good growth in recent years. It is estimated that since 2015, business travel spending has been increasing by 6-7% every year. For this reason, the tourism and hotel market has put its focus on this type of travelers, developing bleisure hotels .  

On the other hand, according to some studies conducted by travel agencies, such as Expedia, it is estimated that at least 40% of business travelers add a leisure element to their trips.   It is also estimated that most bleisure travelers take at least 1 trip every 2 to 3 months. This indicates that bleisure travel is growing considerably.

In addition, according to a study published by the Global Business Travel Association, among business travelers, millennials are the group most likely to extend their business travel with leisure activities. This group is followed by Generation X and Baby Boomers.

Why Bleisure Travel is becoming so popular? Bleisure hotels are a new trend

There are several reasons why Bleisure Travel is catching on, here are some of them:

• When business travelers add bleisure time to their travel, their trips tend to be more enjoyable and therefore create a very favorable outlook on work. In this sense, the end result is that travel will be less stressful and productivity can be much higher.
• Bleisure travel is an excellent opportunity to visit certain destinations at a lower cost . This is because in many cases the employer pays for the main costs of the trip, such as airfare and hotel days for the duration of the work engagement. Therefore, the traveler will only have to pay for hotel days in addition to business time and leisure activities.  
• Hotels receive additional revenue from bleisure travel guests, as they extend their stay to enjoy the area’s tourist attractions. In turn, this translates into higher hotel occupancy.

With all the benefits offered by bleisure travel , which affect the travelers as well as the company they work for and the hotel, there is no doubt that this type of travel is here to stay.  

In fact, according to a survey conducted by the American Hotel and Lodging Association , nearly 89% of business travelers want to take some time off on their next trip.

Undoubtedly, this is a type of guest that every hotel should consider, in order to design plans, offers and services tailored to their needs.

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What Is Bleisure Travel and Why Is It Important?

Even if you haven't heard of bleisure travel, chances are it's happening at your venue.

Bleisure travel, as the name implies, is simply a blending of business and leisure travel. There are two main types of bleisure travel: business trips or group business travel that is extended on the front or back end of a visit, and business trips taken with friends and family coming along for the ride.

The trend has become more popular over the years, especially with younger generations. According to the Global Business Traveler Association (GBTA) 37% of North American-based business travelers extended a work trip for leisure in 2017, up from 36% the year before.

Another survey from Hilton Hotel & Resorts found that seven out of 10 business travelers ages 25-30 want to extend work trips for mini vacations.

Another GBTA stat: On their last bleisure trip, 44% of business travelers traveled with someone else for the leisure portion of their trip.

The most common trips that morph into bleisure are for conference travel, followed by external meetings and sales meetings, according to Expedia Group. Couple these statistics with the fact that, according to the U.S. Travel Association's State of American Vacation 2018, more than half of Americans reported having unused vacation days at the end of 2017, and it's clear that the hospitality industry is staring at a huge opportunity.

Use bleisure travel opportunities to start growing your business

Hoteliers who can use this knowledge will see longer stays and higher traveler satisfaction , according to experts.

“Our research shows that an overwhelming majority of bleisure travelers stay at the same place for both the business and leisure portions of their trip,” explains Scott Solombrino, COO and executive director of GBTA. “While companies still have a lot to work out when it comes to understanding liability and duty of care implications around bleisure travel, this presents a great opportunity for property managers to provide a memorable experience or encourage travelers to join their loyalty program, both of which will drive returning customers.”

So how can hoteliers boost their bleisure travel bookings and use the trend to attract more planners? Here are four strategies that can help.

Discover 4 ways to take advantage of bleisure travel opportunities:

1. let planners know bleisure travel is a focus..

You can't sell what you don't publicize, so getting the message out about bleisure offerings early in the booking process will be paramount. You can create bleisure travel packages and offer them to planners to pass along to attendees. You can also reach out directly to business travelers with bleisure packages, says Sarah Howell, a business travel expert and founder of Road Warriorette , an online business travel blog.

“I've gotten emails directly from the hotels I've visited for business travel regarding extending my business trips ,” she explains. “Depending on the reservation process, you might not get their information directly, but most planners are happy to pass along offers that will help employees make the most of their business trip.”

2. Give travelers a reason to stay where they are.

When it comes to business travel, it's typically the planners and in-house travel agents who make reservations for sales meetings and book room blocks for conferences. While price is definitely an issue for them, bleisure travelers are often even more price-conscious. You don't want to offend planners by giving bleisure travelers prices that are less than the corporate rates, but you can offer them specific perks that will make your venue more appealing.

“Consider a discounted rate for the extended stay or a free appetizer or glass of wine as part of their reservation,” Howell says.

A free breakfast for all travelers in the bleisure party, for example, can be very appealing and doesn't cost a lot in the long run.

3. Make it easy for people to switch between business and pleasure.

Bleisure travelers extend their stays for days, not weeks, so they want fun, fast activities that will keep them entertained. Consider putting together two- to four-day post-conference or meeting programs that incorporate sightseeing, meals, and athletic activities such as hikes, bicycling, and water sports. Pass that information on to planners so they can do your marketing for you.

Four out of five bleisure travelers spend up to five hours researching what they can do once their business trip is over, exploring online or talking to co-workers. Venues that can take that planning off the traveler's shoulders will earn brownie points — and loyalty — from already-overworked guests.

“As travelers, we don't really have a lot of extra time to plan,” Howell says. “If hotels can have packages for us or someone who can make us reservations for sightseeing or dinners when we are off, it's going to be welcome help.”

Activities aside, hoteliers should also take into account that bleisure travelers appreciate suites or one-bedroom accommodations so they can stay on task once their travel companions go to sleep. And planners will, too, since they'll know employees will be focused on work when they need to be. If these accommodations aren’t available (or affordable) for planners, coworking spaces and business centers also hold value and appeal.

4. Consider the family.

According to the GBTA, almost three out of five (58%) bleisure travelers have children at home, and travelers with kids are just as likely to extend their trips as childless travelers. While venues don't necessarily need to create kid camps or child-centric events, doing so can definitely boost the appeal of a bleisure trip. Howell says she recently brought her husband and young children along on a business trip because the venue offered s'mores roasting, pool games, and arts and crafts programs.

“With woman travelers taking almost 50% of business trips, it's a good idea to offer programs that can help keep families busy while Mom or Dad is being productive.”

Don't forget to play up the bleisure travel benefit!

Companies that offer bleisure options may see better employee retention and satisfaction, especially for notoriously fickle millennials. Let planners know that you want to be part of that retention process and will do whatever you can to make both the business and leisure parts of employee travel as seamless and easy as possible. Up next, check out some   destination marketing tips you need to know,

Boost your bleisure business today

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The Rise of Bleisure Travel and How Tourism Brands Can Capitalize on the Trend

In recent years, there has been a significant increase in the trend of “bleisure” travel, a combination of business and leisure travel. In fact, 89% of people are considering combining personal vacation time with business travel . This trend is driven by several factors, including increased flexible work arrangements, the ability to work remotely, and the desire to make the most of business trips by adding a leisure component.

As a result of this trend, tourism brands and destinations can take advantage of the bleisure travel trend by promoting packages and services online that cater to the needs of both business and leisure travelers.

What is Driving the Bleisure Travel Trend?

Here are a few of the recent trends driving the bleisure travel trend we are seeing.

Remote Work

One of the biggest drivers of bleisure travel is the rise of remote work. With more and more companies allowing their employees to work from anywhere, it has become increasingly common for people to extend their business trips to include some leisure time. This arrangement will enable them to explore a new city or country while still being able to fulfill their work obligations.

Experiential Travel

Another factor contributing to the upsurge of bleisure travel is the growing interest in “experiential” travel. People are increasingly looking for unique and memorable experiences when they travel, and bleisure travel allows them to combine the opportunity to explore a new place with the ability to conduct business.

Affordable & Convenient Travel Options

The rise of bleisure travel is also driven by the growing availability of affordable and convenient travel options. Online travel booking platforms and apps have made it easy for people to plan and book their trips, while budget airlines and vacation rental properties have made it more affordable for people to add a leisure component to their business trips.

How Tourism Brands Can Capitalize on the Bleisure Travel Trend

If your destination is interested in capitalizing on the bleisure travel trend, here are some ideas you can explore.

Offer Package Deals

Tourism companies can capitalize on the bleisure trend by offering package deals that combine hotel accommodations, transportation, and meeting or event spaces. These packages could also include leisure activities such as tours, activities, or excursions designed to appeal to both business and leisure travelers. 

Customized Travel Experiences

Tourism brands can make the most of the new bleisure travel trend by offering customized experiences for business travelers. These experiences could include arranging specialized tours or activities related to the traveler’s industry or expertise. 

If your destination is known for its health and wellness experiences or unique cuisine, offer special packages that explore these interests. This type of tailored experience can make business trips more valuable and memorable for travelers and make them more likely to return to leisure travel.

Perks & Discounts

Tourism destinations can also benefit by offering special perks and discounts to bleisure travelers. For example, you can offer discounts on dining, shopping, or entertainment to those who book a bleisure package or provide early check-in or late check-out at hotels to help bleisure travelers make the most of their trip.

Bleisure Travel Marketing Opportunities

Now that you have enticing packages, experiences, and discounts in place to target bleisure travelers, you need to start marketing your offerings to your target audience. Here are some ideas to get you started.

Promote Bleisure Travel Packages on Your Website

Tourism brands should include bleisure travel packages on their website. By providing potential visitors with a website design featuring a one-stop-shop solution, destinations can make it easy for travelers to plan and book their trips. Additionally, tourism brands can promote their bleisure tailored offerings in their social media marketing or paid advertising to reach a wider audience. 

Provide Valuable Content About Belisure Travel

Blogging about the top attractions, dining, and experiences in your destination city is another way to promote bleisure travel. Not only does it give potential travelers an idea of what they can expect during their trip, but it also showcases the unique offerings of your city and sets it apart as a desirable travel destination. By providing valuable and informative content, you attract and engage with a wider audience, which can lead to increased tourism and more business for local hotels, restaurants, and attractions in your area. Writing about these topics also allows your destination to position itself as a travel expert and build a strong online presence, boosting your credibility and reputation as a top travel destination for bleisure travelers.

Partner with Influencers in Your Destination

Consider partnering with a digital nomad on social media traveling in your market for an effective influencer marketing campaign to expand that audience even more. Leverage popular social media platforms such as Instagram, YouTube, and TikTok to reach a wider audience with engaging social media posts from popular influencers. Influencers can create content that showcases the benefits of bleisure travel, such as combining work and play and share it with their followers.

          View this post on Instagram                       A post shared by Official Thailand Tourism (@thailandinsider)

Instagram Influencer campaign for Thailand Insider

Attract a New and Growing Market

In summary, the bleisure travel trend is a growing trend that allows tourism brands and destinations to increase revenue by promoting package deals, customized experiences, and special perks and discounts. By understanding the needs of bleisure travelers and catering to them, tourism brands can attract a new and growing market and drive repeat business in the long term.

If your tourism brand or destination is looking to get in on the booming bleisure travel trend in 2023, follow these tips or contact our team of tourism marketing experts to get you set up for success.

• By: Julie Chung
• February 14, 2023

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"Bleisure” travel trend mixes business with pleasure

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i-City's latest landmark SkyCity to boost Visit Selangor 2025 with five million tourists

S HAH ALAM - i-City, Malaysia's top digital city, is set to significantly boost tourism in Selangor with the introduction of SkyCity, an innovative attraction poised to draw five million visitors, next year.

In a thrilling development for Selangor's tourism, i-City is gearing up to play a key role in the state's Visit Selangor 2025 campaign by launching SkyCity, a first-of-its-kind attraction.

The groundbreaking ceremony, held today, marked the start of this exciting project which is expected to attract five million visitors in 2025 and contributing significantly to the state's target of seven million tourists.

During the ceremony, i-City Selangor chairman Datuk Seri Tengku Ahmad Shah ibni Almarhum Sultan Salahuddin highlighted the growing trend of "bleisure" activities, where business meets leisure, fueling the success of Shah Alam's DoubleTree by Hilton, the region's premier five-star hotel.

This blend of business and leisure has made Shah Alam a popular destination and i-City's attractions were set to enhance this appeal further.

SkyCity, i-City's newest landmark, featuring a stunning 60-metre tower adorned with LED lights and a 600-metre glass slide, is slated to open to the public on Dec 11, coinciding with the birthday of the Sultan of Selangor Sultan Sharafuddin Idris Shah.

This innovative attraction will allow visitors to experience the sensation of "swimming in the sky and flying in the water" promising a unique and unforgettable experience.

i-City's City of Digital Lights, which has been recognised by CNN Travel as one of the world's top 25 brightest and most colourful places.

Selangor Menteri Besar Datuk Seri Amirudin Shari who officiated the groundbreaking ceremony, emphasised the economic impact of tourism on Selangor's gross domestic product (GDP).

"Selangor covered over a quarter of the country's GDP in 2024. The tourism services sector was identified as a key driver of Selangor’s economy with a contribution of 26.5 per cent to the state’s GDP.

"Tourism products such as SkyCity are important to move the tourism services sector," he said.

SkyCity's addition to Shah Alam's skyline, visible from the Federal Highway is poised to become a landmark that attracts troves of tourists daily.

Extensive promotions by i-City will further bolster this attraction, drawing visitors eager to experience its unique offerings.

With the launch of SkyCity, i-City is not just adding a new attraction but is also set to play a crucial role in boosting tourism and consequently, the economy of Selangor.

As Visit Selangor 2025 approaches, SkyCity stands ready to be a cornerstone of the ambitious tourism campaign, making Selangor a must-visit destination.